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Economic Growth
Improved Operational & Financial Capacity
City of San Bernardino Strategic Goals
2021-2025
Economic Growth & Development
Focused, Aligned Leadership and Unified Community
Improved Quality of Life
1
Establish clear policy direction and predictable organization structures
Create an asset management plan
Implement, maintain, and update a fiscal accountability plan
Create a framework for spending decisions
Minimize risk and litigation exposure
Continue to seek opportunities to secure long-term revenue sources
2
Build a culture that attracts, retains, and motivates the highest quality talent
Evaluate operations and performance, investment in resources, tech, tools to continually improve organizational efficiency and effectiveness
Re-establish City as the Regional Leader / County Seat
Develop and implement a community engagement plan
3
Reduce burden of homeless through engagement, collaboration, and partnerships with other entities
Integrate a customer-service orientation and metrics into all City operations
Constantly evaluate public safety service delivery models to enhance the quality of service
Improve the City’s appearance, cleanliness and attractiveness
4
Develop a branding and marketing campaign
Update the General Plan and Development Code
Roll out a strategy to create a 21st Century urban core
Economic Growth & Development
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