HomeMy WebLinkAbout10 City AdministratorCITY OF SAN BERNARDINO - REQUEST FOR COUNCIL ACTION
From: Fred Wilson, City Administrator Subject: Resolution authorizing the City Administrator
to submit a grant application to the California Healthy Cities and
Communities for a "Youth Takin' On Tobacco Project"
Dept: City Administrator's Office
Date: October 29, 1998 ORIGINAL
Synopsis of Previous Council action:
October, 1995- Mayor and Council approved the application for Participation in the California Healthy
Cities Project.
March, 1996- Mayor and Council approved funding from California Healthy Cities for a Bicycle Safety
Project.
October, 1997- Mayor and Council approved application for grant funds from California Healthy Cities for a Blight
Education Program.
October, 1997- Mayor and Council approved application for grant funds from California Healthy Cities and matching grar
funds from Loma Linda University Medical Center for the Heart Smart Project.
Recommended motion:
Adopt resolution.
Sig ature
Contact person: Fred Wilson Phone: 5122
Supporting data attached: Yes Ward:
FUNDING REQUIREMENTS: Amount: None
Source: (Acct No.)
(Acct. Description)
Finance:
Council Notes:
Agenda Item No. Lo-
CITY OF SAN BERNARDINO - REQUEST FOR COUNCIL ACTION
STAFF REPORT
Subject:
Authorization for submittal of the California Healthy Cities and Communities "Youth
Takin' On Tobacco" grant application.
Background:
The City of San Bernardino became a Healthy Cities Project participant in 1995. Since
that time, the City has been awarded four Healthy Cities grants. A disaster preparedness
project known as "Survival Actions For Earthquakes" (SAFE) was awarded a $5000
grant in 1995. In 1997, a $22,500 grant was awarded for a bicycle safety project. The
City is currently working on a Blight Education Project which was awarded $7500 and a
Heart Smart Grant, which was awarded $30,000 and matched by Loma Linda University
Medical Center.
California Healthy Cities and Communities has announced an augmentation award from
the Tobacco Control Section of the California Department of Health Services to assist
cities in the "Youth Takin' On Tobacco" program. At least one city will receive up to
$25,900 to implement a community - based, youth focused tobacco control program,
Based on a letter intent submitted by the City, Healthy Cities has invited the City of San
Bernardino to apply for funding. The proposed program would involve the recruitment
of teens through the City's Parks and Recreation Community Centers to participate in:
L A city coalition of youth that will construct a strategic plan to be implemented by
teens for teens. Youth coalition activities would include programming efforts
such as mural painting and assessment of city sales to minors enforcement.
2. The organization of a town hall meeting by teens to address ways in which city
leaders could assist in providing teen tobacco use solutions.
3. Teen presentations at local school assemblies and parks and recreation rallies to
mobilize and empower youth to get involved in taking on tobacco prevention
issues.
Cigarette consumption remains high for the city and for tobacco use by teens. A teen
directed campaign would enable youth to extend their knowledge base and activities
regarding tobacco prevention.
The goal of this program is to protect youth from tobacco industry marketing efforts and
the subsequent increase of early cigarette usage. In conjunction with San Bernardino
County Department of Public Health's local lead Tobacco Use Reduction Now
(T.U.R.N.), the City seeks to decrease tobacco use among teens by involving youth in
social action activities.
75 -0264
Financial Impact:
No matching funds are required from the City. Grant funding will provide staff time for
an existing youth coordinator from Parks, Recreation and Community Services to
administer the program. Additionally, this project will provide a great opportunity for
youth in the community, as they will be paid for their efforts.
Recommendation:
That the application and subsequent submittal of the "Youth Takin' On Tobacco" project
be approved.
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COPY
RESOLUTION NO.
RESOLUTION OF THE MAYOR ATC�TY D COUNCIL CITY
OF SAN BERNARDINO AUTHORIZING ADMINISTRATOR TO SUBMIT
AN APPLICATION FOR GRANT FUND CALIFORNIA HEALTHY
CITIES PROJECT FOR THE FOLLOWING PROJECT
"YOUTH TAKIN' ON TOBACCO PROJECT"
BE IT RESOLVED BY THE MAYOR AND COMMON COUNCIL OF THE
CITY OF SAN BERNARINO AS FOLLOWS:
SECTION 1. The City Administrator of the City of San Bernardino is hereby authorized to
submit an application for grant funds from the California Healthy Cities Project for a "Youth
Takin' On Tobacco" program beginning January 1, 1999 ending May 1, 2000.
1
RESOLUTION OF THE MAYOR AND COMMON COUNCIL OF THE CITY
2
OF SAN BERNARDINO AUTHORIZING THE CITY ADMINISTRATOR TO SUBMIT
3 AN APPLICATION FOR GRANT FUNDS FROM THE CALIFORNIA HEALTHY
CITIES PROJECT FOR THE FOLLOWING PROJECT:
4
"YOUTH TAKIN' ON TOBACCO PROJECT"
5
6 1 HEREBY CERTIFY that the foregoing Resolution was duly adopted by the Mayor
and Common Council of the City of San Bernardino at a meeting thereof, held on the
day of , 1998, by the following vote, to wit:
Council Members: AYES NAYS ABSTAIN ABSENT
8
ESTRADA
9
10 LIEN
11 (VACANT)
12 SCHNETZ
13 DEVLIN
14 ANDERSON
15
MILLER
16
17
18 City Clerk
19
The foregoing ordinance is hereby approved this day of ,
20 1998.
21
22
23 Judith Valles, Mayor
City of San Bernardino
24 Approved as to
25 Form and legal content:
26 JAMES F. PENMAN,
40"M+ City orney
27 By:
21
Qw
CITY OF
SAN BERNARDINO
YOUTH TAKIN'ON
TOBACCO GRANT
APPLICATION
eE4t14 AR p��
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C
i
�DED 1*4
C I T Y O F
5an Bernardino
O F F I C E O F T H E C I T Y A D M I N I S T R A T O R
F R E D A. W I L S O N
C 1 T Y A D M I N I S T R A T O R
October 4, 1998
Ms. Anne Klink
California Healthy Cities and Communities
Center for Civic Partnerships
1851 Heritage Lane, Suite #250
Sacramento, CA 95815
Dear Ms. Klink:
Please find the enclosed application for the Youth Takin' On Tobacco Grant. The City of
San Bernardino is committed to decreasing youth tobacco access and use. The San
Bernardino County Department of Public Health's Tobacco Use Reduction Now Program
(T.U.R.N.) and the City will partner to accomplish the goals set forth in the application.
In 1995, youth from the City's Parks and Recreation Department were involved in the
first statewide Operation Storefront Project for the State Department of Health Services.
In addition, the City Council adopted a resolution in 1997 to support the California State
University -City Pact to decrease tobacco access to minors.
This grant, if awarded, will provide yet another great opportunity to involve youth in
social action activities that will assist in the development of reasoned decision making by
young people.
We look forward to your decision.
Sincerely,
FiTYWILSON
CITY ADMINISTRATOR
3 0 0 N O R T H ' O' S T R E E T S A N 8 E R N A R 0 1 N 0,
C A L I F 9 2 4 1 8 . 0 0 0 1 ( 9 0 9 ) 3 0 4- 5 1 2 2 • F A X( 9 0 9 ) 3 8 {• 5 0 0 7
B. Project Abstract
The City of San Bernardino Youth Takin on Tobacco (YTT) Project is designed
to involve youth in developing resiliency skills through community advocacy and
activism.
Participants will be recruited from the City's existing community centers to
participate in a youth coalition that will develop and implement an advocacy
strategic plan to reduce pro - tobacco influences on teens. Participants will be
exposed to anti - tobacco advocacy activities, which will increase social action and
affect community norms regarding youth tobacco use.
YTT youth will attend four session workshops in which they will be educated
with presentation skills, tobacco education, industry advertising techniques, and
community mobilization. Acquiring this knowledge will strengthen successful
application of strategic planned activities such as, mural wall painting,
presentations to civic and social organizations, and organizing school rallies. In
addition, youth will learn to assess advertising in local stores and how to evaluate
existing ordinances and policies.
The intended target population is all youth in the community. However, because
the City's Parks and Recreation centers are located in primary African American
and Hispanic communities, it is anticipated that those youth will be the foremost
recipients of the program. This is especially important because research has
N" WW shown that African Americans bear the greatest health burden in relation to
disease risks directly related to smoking patterns.
This project is critical because the San Bernardino region smoking rates in general
are higher (20.1) than the state average (18.1). Smoking rate for teens is highest
(9.0) in the fourteen to sixteen year old age group. Recent research indicates that
previously low smoking rates for African American teens have increased.
The City of San Bernardino has established a great working relationship with the
school district and the local lead tobacco program Tobacco Use Reduction Now.
These relationships will be an asset to the proposed program. The City's Parks,
Recreation and Community Services Department has seven community centers.
Teens use the centers for various activities. The proposed program will expand
youth programs available at the centers.
The education and training emphasis placed on this tobacco free youth program
will help build social and problem solving skills while giving youth a sense of
independence and purpose. This effort to foster resiliency skills and deter the
continued uptake of cigarette smoking among the teen population will be
accomplished by collaboration between the City of San Bernardino, the San
Bernardino Unified School District, and San Bernardino County Department of
Public Health's Tobacco Use Reduction Now Program. It is a tremendous
t
91
opportunity to combine efforts. Each agency has a pre - established commitment to
enhance the lives of youth. This program will prepare participants to make
reasoned decisions and to be capable to accept social and civic responsibility in
the arena of rejecting tobacco influences.
It is anticipated that successful implementation of the proposed project will
accomplish a 20% increase in tobacco danger awareness among 1000 teens and
constituents, and at least 100 teens will commit to social action by rejecting or
reducing cigarette use.
C. Project Narrative
1. Goals and Objectives
The goal of the City of San Bernardino Youth Takin' On Tobacco Project
(YTT) Healthy Cities and Communities Project is to protect San
Bernardino City youth from tobacco industry tactics and the pursuant
uptake of early cigarette usage. A protective factor can be afforded to
youth by involving them in a teen coalition, which utilizes tobacco
prevention strategies.
In concert with Year 2000 Health Goals, the proposed program seeks to
reduce health disparities among Americans and will focus on conducting
activities through San Bernardino City Parks and Recreation Centers. The
centers are located in communities that have been over saturated with
billboard and liquor store tobacco advertisements.
Teen coalitions will seek to prevent undesirable adoption of smoking
behaviors. The coalitions will be educated to build skills that support and
prepare them in decision making. This is an opportunity to strategically
plan an offense that is directed by youth, for youth, in the city. It will seek
to decrease future possibilities of recruitment by tobacco marketing
techniques. This approach can certainly achieve success in the reducing
the teen smoking epidemic. Increasing independence and teaching
problem solving skills, while contributing to community well being will
be another great benefit to participants. Youth will be progressed along a
readiness continuum in tobacco prevention that begins with limited
prevention information and escalates to social action efforts. As a result,
youth will demonstrate that they are no longer willing to be victims of
tobacco industry targeting.
Cigarette consumption in the San Bernardino region is higher than the
state average (20.1) as compared to (18.1). The proposed project will
build youth capacity, to achieve a desired higher level of action and policy
development regarding tobacco use and teens. Teen smoking is a major
problem for the entire country. According to the most recent projections
from the Centers for Disease Control and Prevention in Atlanta, five
million people, now younger than 18, will eventually die of tobacco
related illnesses at current smoking rates. The trend in the 90's for
increased smoking among teens directs us to possible solutions and
interventions that will decrease this undisputed spiraling health problem
for teens. The current increases in African American teen smoking
behaviors are perplexing.
It is our strong belief that a teen directed campaign would garner a
tremendous amount of support. This could be the catalyst needed to
advance the city into a more ready state for future ordinance development.
The objectives of the (YTT) project include:
41 By February 28, 1999, 29 youth will be recruited within the city of San
Bernardino Parks and Recreation Department to form a youth coalition to
develop and implement a tobacco prevention campaign to increase by 20%
teen tobacco prevention social action in the city.
#2 By June 30, 2000, Youth Takin' on Tobacco teens will conduct 10
tobacco prevention advocacy activities to add 1000 teens and city
constituents who are exposed to countering pro- tobacco advertising
strategies, via three target activities: mural painting of anti - tobacco
messages, investigation of sales to minors, and participation in
assessments of existing ordinances and tobacco laws as measured by
pre /post test surveys.
43 By May 31, 2000 teen coalition members will conduct a Town Hall
Forum to announce project results and to solicit input from 100 area teens
and city council representatives to inform and obtain information
regarding success of project interventions as measured by opinion surveys
2. Intended Target
Youth ages 12 -18 years of age residing in the City of San Bernardino will
be invited and encouraged to participate in the project. Stipends will be
recruited from the City's Parks and Recreation Department to participate
in a youth coalition. The coalition will be educated to construct strategic
plans for implementation of a teen advocacy prevention campaign. The
campaign will consist of rallies, mobilizing and empowering other youth
to get involved in taking on tobacco issues. These campaign strategies are
consistent with the Surgeon General's Executive Summary Report. The
report states that the close association of tobacco along with marketing
ploys from the tobacco industry puts communities in a vulnerable position
with tobacco control efforts.
3. Needs and Assets Statement
The City of San Bernardino Demographics:
All youth in the City of San Bernardino will be invited and encouraged to
participate in the program. However, the City's Parks and Recreation
Community Centers are located in predominately African American and
Hispanic areas. The location of the increased prevalence of tobacco use
asset to the project because
among African American and Hispanic adolescents.
In addition, San Bernardino City Schools has offered support of the
project. Middle and high school youth throughout the city will be
targeted.
4. Project Description
The objectives of the (YTT) project include:
#1 By February 28, 1999, 29 youth will be recruited within the city of San
Bernardino Parks and Recreation Department to form a youth coalition to
develop and implement Tobacco prevention campaign to increase by 20%
teen tobacco prevention social action in the city.
#2 By June 30, 2000, Youth Takin' on Tobacco teens will conduct 10
tobacco prevention advocacy activities to add 1000 teens and city
constituents who are exposed to countering pro- tobacco advertising
strategies, via three target activities: mural painting of anti- tobacco
messages, investigation of sales to minors, and participation in
assessments of existing ordinances and tobacco laws as measured by
pre /post test surveys.
#3 By May 31, 2000 teen coalition members will conduct a Town Hall
Forum to announce project results and to solicit input from 100 area teens
and city council representatives to inform and obtain information
regarding success of project interventions as measured by opinion surveys
Utilizing 3 countering pro- tobacco influence strategies, teens will expose
tobacco industry tactics. The strategies include the following activities:
• Mural wall painting of anti- tobacco messages
• Assessment of sales to minors and local ordinance and policy data
collection
• Conduct a town hall forum
This approach will be successful because it has a built in capacity to
elevate youth involvement, build self - esteem, in becoming become
involved in community prevention issues by permitting them to become
designated "world movers and shakers ". The City past success in this
area includes working youth during "Operation Storefront ". Activities
from that project left them thirsty for further participation in the education
of teens in countering tobacco advertising in their communities. Youth are
frequently over looked and under utilized when opportunities arise for
enhancement of leadership skills.
5. Evaluation
The outcome objectives that have been identified to verify objective
results and goal attainment include: Methodologies, which include pre and
post testing; survey data and interview collections; and participant opinion
surveys, which will measure both qualification observations and
quantitative data.
Objective #1
Objective
28, 1999, 20 youth will be recruited within The City of San
Bernardino Parks and Recreation Department to participate in a program,
which will increase teen support of countering tobacco influences.
Recruited youth will be brought together to form a youth coalition to
conduct advocacy activities in the city.
Objective Evaluation
icipants will be pre and post tested. In addition,
The c youth coalition part
community youth participants and city constituents will be surveyed at
advocacy events.
?00*11 The surveys will measure student membership, knowledge, attitudes, and
beliefs regarding tobacco advertising. It is anticipated that youth
participant and constituent surveys will validate that the activities
implemented under this program have helped deter youth in the
community from pro tobacco influences in the city.
Objective 92
By March 30, 2000 Youth Takin on Tobacco (YTT) teens will conduct 10
tobacco prevention advocacy activities. The activities will include a
minimum of 1000 teens and city constituents who are exposed to
countering pro- tobacco - advertising strategies.
Outcome Evaluation
At 10 advocacy events, stipends will administer surveys. Assessment data
will be collected from local stores and City Hall records. Three varied
strategies designed to expose 1000 individuals to countering pro tobacco
experiences will facilitate project activity accomplishment.
A local evaluator will evaluate this project objective. The Outcome result
will be the protection of 12 -18 year olds from tobacco industry tactics and
the elimination of teen tobacco use. The intended target for this objective
is the youth who, through their activities, will be able to fashion
constituent norms that garner support for creating a tobacco free city in
San Bernardino.
This evaluation outcome will be achieved by utilizing student and
constituent surveys regarding their knowledge about industry tactics. The
surveys will also assessment youth willingness to resist tobacco company
enticement and their commitment to never smoke during their life span. It
is anticipated that the teens that have been exposed resistance techniques
will be less likely to fall prey to tobacco advertising deception.
Evaluation of data collected from local stores, City Hall records and
planning departments will be analyzed. The data will provide information
that will help develop strategies to decrease minor susceptibility to
tobacco advertising. This information will also assist in determining how
much support and what kinds of activities appeal and encourage action to
protect youth from pro tobacco influences.
Objective #3
By May 31, 2000, teen coalition members will conduct a Town Hall
Forum to announce and increase dissemination of project results to 100
teens in the city of San Bernardino.
Outcome Evaluation
100 youth who attend the YTT Town Hall Forum will be surveyed to
assess the impact of advocacy strategy activities implemented as a result
of this project.
The survey will assess what was liked about program, how participants
feel about being targeted by the tobacco industry, and if they would be
willing to take action to counter pro - tobacco influence to their
communities.
Walter Hawkins and Associates has been recommended to evaluate the
selected evaluation (number 2). His organization previously contracted
with City of San Bernardino to conduct assessments for other grants for
social demographic and evaluative purposes. Evaluation expectations
include responsibility in assisting with the design of surveys, compilation,
of data collection. In addition, cooperation with Healthy Cities Contractee
will be expected.
6. Organizational Capability
The City of San Bernardino has had the honor of participating with
California Healthy Cities and Communities since 1995. Two projects
completed were a disaster preparedness project called Survival Actions
For Earthquakes (SAFE) and a injury prevention project for bicycle safety.
Currently in progress are a Blight Education Project and the Heart Smart
Project.
Teri Baker, Administrative Analyst II, from the City Administrator's
Office will be the main contact for the proposed project. Teri has been
involved with all of the City's Healthy Cities Projects. She also represents
San Bernardino on the Accelerated Communities Transformation (ACT)
Project. ACT is a five -year research project funded by Astra Merck. San
Bernardino, in conjunction with Loma Linda University Medical Center,
was one of four communities chosen to participate in the project. The
project's goal is to achieve and demonstrate measurable improvements in
community health and well being.
The City's Parks, Recreation and Community Service Department will
take the lead role in implementing and coordinating the proposed project.
The Department is a municipal agency mandated to provide parks,
recreation and social services to the residents of the City. The department
operates on an annual budget of over $5 million, with a history of
successful administration of both internal operations and federal and state
grants. The department has administered HUD and USDA grants for
Senior Nutrition and Nutrition for children for seventeen years.
Parks and Recreation youth were involved in the first statewide Operation
Storefront Project for the State Department of Health Services in 1995.
The data these youth collected along with youth from local churches
provided valuable information about local store merchants and their
practices.
The department has a long history of community collaboration and has
worked with the Healthy Cities Projects for over three years. In addition,
the department has had extensive experience in recruiting teens,
conducting teen events and evaluating teen services through coordination
with numerous teen clubs and programs offered through the department.
The department has developed and implemented extended social and
recreational services at numerous school sites through Healthy Start.
The operational requirements will include the assignment of staff to serve
as a Teen Advocate Coordinator and the hiring and supervising of Teen
Advocates, as described in the budget section of the proposal.
San Bernardino County Department of Public Health's Local Lead
Tobacco Use Reduction Now (T.U.R.N) will provide technical assistance
to the City throughout the project period. T.U.R.N will provide all of the
necessary training for the youth and the youth coordinator.
7. Collaborating Organizations
The City Administrator's Office and Parks and Recreation Department will
collaborate with Tobacco Use Reduction Now and San Bernardino City
Schools. Please see attachments 1 and 2, letters of support from
T.U.R.N. and the San Bernardino City School District.
g. Level of Funding Requested
The City of San Bernardino is requesting $25,000 to implement the Youth
Takin' On Tobacco Project.
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C I T Y O F
an Bernardino
O F F I C E O F T H E C I T Y A D M I N 1 S T R A T 0 R
F R E D A. W I L S O N
C I T Y A D M I N I S T R A T OR
October 4, 1998
Ms. Anne Klink
California Healthy Cities and Communities
Center for Civic Partnerships
1851 Heritage Lane, Suite #250
Sacramento, CA 95815
Dear Ms. Klink:
Please find the enclosed application for the Youth Takin' On Tobacco Grant. The City of
San Bernardino is committed to decreasing youth tobacco access and use. The San
Bernardino County Department of Public Health's Tobacco Use Reduction Now Program
(T.U.R.N.) and the City will partner to accomplish the goals set forth in the application.
In 1995, youth from the City's Parks and Recreation Department were involved in the
first statewide Operation Storefront Project for the State Department of Health Services.
In addition, the City Council adopted a resolution in 1997 to support the California State
University -City Pact to decrease tobacco access to minors.
This grant, if awarded, will provide yet another great opportunity to involve youth in
social action activities that will assist in the development of reasoned decision making by
young people.
We look forward to your decision.
Sincerely,
F 'D WILSON
CITY ADMINISTRATOR
3 0 0 N O R T H . 0' S T R E E T S A N 8 E R N A R 0 I N 0.
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I3. Project Abstract
The City of San Bernardino Youth Taken on Tobacco ( YTT) Project is designed
to involve youth in developing resiliency skills through community advocacy and
activism.
Participants will be recruited from the City's existing community centers to
participate in a youth coalition that will develop and implement an advocacy
strategic plan to reduce pro - tobacco influences on teens. Participants will be
exposed to anti - tobacco advocacy activities, which will increase social action and
affect community norms regarding youth tobacco use.
YTT youth will attend four session workshops in which they will be educated
with presentation skills, tobacco education, industry advertising techniques, and
community mobilization. Acquiring this knowledge will strengthen successful
application of strategic planned activities such as, mural wall painting,
presentations to civic and social organizations, and organizing school rallies. In
addition, youth will learn to assess advertising in local stores and how to evaluate
existing ordinances and policies.
The intended target population is all youth in the community. However, because
the City's Parks and Recreation centers are located in primary African American
and Hispanic communities, it is anticipated that those youth will be the foremost
recipients of the program. This is especially important because research has
shown that African Americans bear the greatest health burden in relation to
disease risks directly related to smoking patterns.
This project is critical because the San Bernardino region smoking rates in general
are higher (20.1) than the state average (18.1). Smoking rate for teens is highest
(9.0) in the fourteen to sixteen year old age group. Recent research indicates that
previously low smoking rates for African American teens have increased.
The City of San Bernardino has established a great working relationship with the
school district and the local lead tobacco program Tobacco Use Reduction Now.
These relationships will be an asset to the proposed program The City's Parks,
Recreation and Community Services Department has seven community centers.
Teens use the centers for various activities. The proposed program will expand
youth programs available at the centers.
The education and training emphasis placed on this tobacco free youth program
will help build social and problem solving skills while giving youth a sense of
independence and purpose. This effort to foster resiliency skills and deter the
continued uptake of cigarette smoking among the teen population will be
accomplished by collaboration between the City of San Bernardino, the San
Bernardino Unified School District, and San Bernardino County Department of
Public Health's Tobacco Use Reduction Now Program. It is a tremendous
opportunity to combine efforts. Each agency has a pre - established commitment to
enhance the lives of youth. This program will prepare participants to make
reasoned decisions and to be capable to accept social and civic responsibility in
the arena of rejecting tobacco influences.
It is anticipated that successful implementation of the proposed project will
accomplish a 20% increase in tobacco danger awareness among 1000 teens and
constituents, and at least 100 teens will commit to social action by rejecting or
reducing cigarette use.
C. Project Narrative
1. Goals and Objectives
The goal of the City of San Bernardino Youth Takin' On Tobacco Project
(YTT) Healthy Cities and Communities Project is to protect San
Bernardino City youth from tobacco industry tactics and the pursuant
uptake of early cigarette usage. A protective factor can be afforded to
youth by involving them in a teen coalition, which utilizes tobacco
prevention strategies.
In concert with Year 2000 Health Goals, the proposed program seeks to
reduce health disparities among Americans and will focus on conducting
activities through San Bernardino City Parks and Recreation Centers. The
centers are located in communities that have been over saturated with
billboard and liquor store tobacco advertisements.
Teen coalitions will seek to prevent undesirable adoption of smoking
behaviors. The coalitions will be educated to build skills that support and
prepare them in decision making. This is an opportunity to strategically
plan an offense that is directed by youth, for youth, in the city. It will seek
to decrease future possibilities of recruitment by tobacco marketing
techniques. This approach can certainly achieve success in the reducing
the teen smoking epidemic. Increasing independence and teaching
problem solving skills, while contributing to community well being will
be another great benefit to participants. Youth will be progressed along a
readiness continuum in tobacco prevention that begins with limited
prevention information and escalates to social action efforts. As a result,
youth will demonstrate that they are no longer willing to be victims of
tobacco industry targeting.
Cigarette consumption in the San Bernardino region is higher than the
state average (20.1) as compared to (18.1). The proposed project will
build youth capacity, to achieve a desired higher level of action and policy
development regarding tobacco use and teens. Teen smoking is a major
problem for the entire country. According to the most recent projections
from the Centers for Disease Control and Prevention in Atlanta, five
million people, now younger than 18, will eventually die of tobacco
related illnesses at current smoking rates. The trend in the 90's for
increased smoking among teens directs us to possible solutions and
interventions that will decrease this undisputed spiraling health problem
for teens. The current increases in African American teen smoking
behaviors are perplexing.
It is our strong belief that a teen directed campaign would garner a
tremendous amount of support. This could be the catalyst needed to
advance the city into a more ready state for future ordinance development.
The objectives of the (YTT) project include:
41 By February 28, 1999, 29 youth will be recruited within the city of San
Bernardino Parks and Recreation Department to form a youth coalition to
develop and implement a tobacco prevention campaign to increase by 20%
teen tobacco prevention social action in the city.
#2 By June 30, 2000, Youth Takin' on Tobacco teens will conduct 10
tobacco prevention advocacy activities to add 1000 teens and city
constituents who are exposed to countering pro- tobacco advertising
strategies, via three target activities: mural painting of anti - tobacco
messages, investigation of sales to minors, and participation in
assessments of existing ordinances and tobacco laws as measured by
pre /post test surveys.
43 By May 31, 2000 teen coalition members will conduct a Town Hall
Forum to announce project results and to solicit input from 100 area teens
and city council representatives to inform and obtain information
regarding success of project interventions as measured by opinion surveys
2. Intended Target
Youth ages 12 -18 years of age residing in the City of San Bernardino will
be invited and encouraged to participate in the project. Stipends will be
recruited from the City's Parks and Recreation Department to participate
in a youth coalition. The coalition will be educated to construct strategic
plans for implementation of a teen advocacy prevention campaign. The
campaign will consist of rallies, mobilizing and empowering other youth
to get involved in taking on tobacco issues. These campaign strategies ae
Report. consistent with the Surgeon General's Executive Summary
report states that the close association of tobacco along with marketing
ploys from the tobacco industry puts communities in a vulnerable position
with tobacco control efforts.
W
3. Needs and Assets Statement
The City of San Bernardino Demographics:
Households - married couple 60%
with children
Households -male with 8%
children
Households - female with 30%
children
All youth in the City of San Bernardino will be invited and encouraged to
participate in the program. However, the City's Parks and Recreation
Community Centers are located in predominately African American and
Hispanic areas. The location of �community
rea ed prevalence of tobacco use
asset to the project because of the P
among African American and Hispanic adolescents.
In addition, San Bernardino City Schools has offered support of the
project. Middle and high school youth throughout the city will be
targeted.
4. Project Description
The objectives of the (YTT) project include:
#1 By February 28, 1999, 29 youth will be recruited within the city of San
Bernardino Parks and Recreation Department to form a youth coalition to
develop and implement Tobacco prevention campaign to increase by 20%
teen tobacco prevention social action in the city.
#2 By June 30, 2000, Youth Takin' on Tobacco teens will conduct 10
tobacco prevention advocacy activities to add 1000 teens and city
constituents who are exposed to countering pro- tobacco advertising
strategies, via three target activities: mural painting of anti - tobacco
messages, investigation of sales to minors, and participation in
177,969
White
56.15%
Black
15.9%
gAsian Pacific Islander
4.55%
anic Ori in
43.32%
edian Household
$26,845
ncome
Median Property Value
$94,935
Population children 10 -17
13%
Households - married couple 60%
with children
Households -male with 8%
children
Households - female with 30%
children
All youth in the City of San Bernardino will be invited and encouraged to
participate in the program. However, the City's Parks and Recreation
Community Centers are located in predominately African American and
Hispanic areas. The location of �community
rea ed prevalence of tobacco use
asset to the project because of the P
among African American and Hispanic adolescents.
In addition, San Bernardino City Schools has offered support of the
project. Middle and high school youth throughout the city will be
targeted.
4. Project Description
The objectives of the (YTT) project include:
#1 By February 28, 1999, 29 youth will be recruited within the city of San
Bernardino Parks and Recreation Department to form a youth coalition to
develop and implement Tobacco prevention campaign to increase by 20%
teen tobacco prevention social action in the city.
#2 By June 30, 2000, Youth Takin' on Tobacco teens will conduct 10
tobacco prevention advocacy activities to add 1000 teens and city
constituents who are exposed to countering pro- tobacco advertising
strategies, via three target activities: mural painting of anti - tobacco
messages, investigation of sales to minors, and participation in
w assessments of existing ordinances and tobacco laws as measured by
pre /post test surveys.
#3 By May 31, 2000 teen coalition members will conduct a Town Hall
Forum to announce project results and to solicit input from 100 area teens
and city council representatives to inform and obtain information
regarding success of project interventions as measured by opinion surveys
Utilizing 3 countering pro - tobacco influence strategies, teens will expose
tobacco industry tactics. The strategies include the following activities:
• Mural wall painting of anti - tobacco messages
• Assessment of sales to minors and local ordinance and policy data
collection
• Conduct a town hall forum
This approach will be successful because it has a built in capacity to
elevate youth involvement, build self - esteem, in becoming become
involved in community prevention issues by permitting them to become
designated "world movers and shakers ". The City past success in this
area includes working youth during "Operation Storefront ". Activities
from that project left them thirsty for further participation in the education
of teens in countering tobacco advertising in their communities. Youth are
frequently over looked and under utilized when opportunities arise for
enhancement of leadership skills.
5. Evaluation
The outcome objectives that have been identified to verify objective
results and goal attainment include: Methodologies, which include pre and
post testing; survey data and interview collections; and participant opinion
surveys, which will measure both qualification observations and
quantitative data.
Objective #1
By February 28, 1999, 20 youth will be recruited within The City of San
Bernardino Parks and Recreation Department to participate in a program,
which will increase teen support of countering tobacco influences.
Recruited youth will be brought together to form a youth coalition to
conduct advocacy activities in the city.
Objective Evaluation
The 20 youth coalition participants will be pre and post tested. In addition,
community youth participants and city constituents will be surveyed at
advocacy events.
The surveys will measure student membership, knowledge, attitudes, and
beliefs regarding tobacco advertising. It is anticipated that youth
participant and constituent surveys will validate that the activities
implemented under this program have helped deter youth in the
community from pro tobacco influences in the city.
Objective #2
By March 30, 2000 Youth Takin on Tobacco (YTT) teens will conduct 10
tobacco prevention advocacy activities. The activities will include a
minimum of 1000 teens and city constituents who are exposed to
countering pro- tobacco - advertising strategies.
Outcome Evaluation
At 10 advocacy events, stipends will administer surveys. Assessment data
will be collected from local stores and City Hall records. Three varied
strategies designed to expose 1000 individuals to countering pro tobacco
experiences will facilitate project activity accomplishment.
A local evaluator will evaluate this project objective. The Outcome result
will be the protection of 12 -18 year olds from tobacco industry tactics and
the elimination of teen tobacco use. The intended target for this objective
is the youth who, through their activities, will be able to fashion
constituent norms that garner support for creating a tobacco free city in
San Bernardino.
This evaluation outcome will be achieved by utilizing student and
N%M— constituent surveys regarding their knowledge about industry tactics. The
surveys will also assessment youth willingness to resist tobacco company
enticement and their commitment to never smoke during their life span. It
is anticipated that the teens that have been exposed resistance techniques
will be less likely to fall prey to tobacco advertising deception.
Evaluation of data collected from local stores, City Hall records and
planning departments will be analyzed. The data will provide information
that will help develop strategies to decrease minor susceptibility to
tobacco advertising. This information will also assist in determining how
much support and what kinds of activities appeal and encourage action to
protect youth from pro tobacco influences.
Objective #3
By May 31, 2000, teen coalition members will conduct a Town Hall
Forum to announce and increase dissemination of project results to 100
teens in the city of San Bernardino.
Outcome Evaluation
100 youth who attend the YTT Town Hall Forum will be surveyed to
assess the impact of advocacy strategy activities implemented as a result
of this project.
The survey will assess what was liked about program, how participants
AF feel about being targeted by the tobacco industry, and if they would be
willing to take action to counter pro - tobacco influence to their
communities.
Walter Hawkins and Associates has been recommended to evaluate the
selected evaluation (number 2). His organization previously contracted
with City of San Bernardino to conduct assessments for other grants for
social demographic and evaluative purposes. Evaluation expectations
include responsibility in assisting with the design of surveys, compilation,
of data collection. In addition, cooperation with Healthy Cities Contractee
will be expected.
6. Organizational Capability
The City of San Bernardino has had the honor of participating with
California Healthy Cities and Communities since 1995. Two projects
completed were a disaster preparedness project called Survival Actions
For Earthquakes (SAFE) and a injury prevention project for bicycle safety.
Currently in progress are a Blight Education Project and the Heart Smart
Project.
Teri Baker, Administrative Analyst II, from the City Administrator's
Office will be the main contact for the proposed project. Teri has been
involved with all of the City's Healthy Cities Projects. She also represents
San Bernardino on the Accelerated Communities Transformation (ACT)
Project. ACT is a five -year research project funded by Astra Merck. San
Bernardino, in conjunction with Loma Linda University Medical Center,
was one of four communities chosen to participate in the project. The
project's goal is to achieve and demonstrate measurable improvements in
community health and well being.
The City's Parks, Recreation and Community Service Department will
take the lead role in implementing and coordinating the proposed project.
The Department is a municipal agency mandated to provide parks,
recreation and social services to the residents of the City. The department
operates on an annual budget of over $5 million, with a history of
successful administration of both internal operations and federal and state
grants. The department has administered HUD and USDA grants for
Senior Nutrition and Nutrition for children for seventeen years.
Parks and Recreation youth were involved in the first statewide Operation
Storefront Project for the State Department of Health Services in 1995.
The data these youth collected along with youth from local churches
provided valuable information about local store merchants and their
practices.
The department has a long history of community collaboration and has
worked with the Healthy Cities Projects for over three years. In addition,
the department has had extensive experience in recruiting teens,
conducting teen events and evaluating teen services through coordination
with numerous teen clubs and programs offered through the department.
The department has developed and implemented extended social and
recreational services at numerous school sites through Healthy Start.
The operational requirements will include the assignment of staff to serve
as a Teen Advocate Coordinator and the hiring and supervising of Teen
Advocates, as described in the budget section of the proposal.
San Bernardino County Department of Public Health's Local Lead
Tobacco Use Reduction Now (T.U.R.N) will provide technical assistance
to the City throughout the project period. T.U.R.N will provide all of the
necessary training for the youth and the youth coordinator.
7. Collaborating Organizations
The City Administrator's Office and Parks and Recreation Department will
collaborate with Tobacco Use Reduction Now and San Bernardino City
Schools. Please see attachments 1 and 2, letters of support from
T.U.R.N. and the San Bernardino City School District.
8. Level of Funding Requested
The City of San Bernardino is requesting $25,000 to implement the Youth
Takin' On Tobacco Project.
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F. Budget and Justification
BUDGET
Teen Advocate Coordinator
Teen Advocate Stipends
Tobacco Training for Stipends
Staff Time
Supplies
Promotional Items
Honorariums
Evaluator
Travel to Heaithy Cities Conference
TOTAL
2. Budget Justification
Amount Requested In -Kind
$7,600
$9,300
$2,900
$3,500
$2,500
$2,000
$1,500
$1,400
$_7 00
$25,000 $6,400
Teen Advocate Coordinator -A Senior Recreation Supervisor from
the Parks and Recreation Department will over see and supervise
the program and report to the City Administrator's Office.
Teen Advocate Stipends- Stipends will receive a maximum of $20
per completion of each event that he /she participated. With a
maximum recruitment of twenty -nine teens participating in sixteen
events (one event per month). 29 youth X 16 events X $20 =
$9,280
Tobacco Training- All training for Coordinator and Stipends will be
in -kind from the San Bernardino County's Health Department. Two
training sessions per Stipend valued at $50 per session equals
$2,900.
Staff Time- T.U.R.N will provide technical assistance throughout the
grant period. Estimated staff time for a Health Education Specialist
will total $2,500.
The City Administrator's Office will provide staff to complete reports
and to help with coordination of the project. Staff time is estimated
at $1000.
Supplies- Teen uniforms (T- shirts, sweatshirts and caps), training
materials, cassette tapes, and VHS tapes.
Promotional Items- Give away for participants in meetings to
promote the project.
Honorariums- This budget item will provide for a speaker /s at
events.
Evaluator- Outside evaluator will be hired to conduct an
independent evaluation of at least one stated objective.
PARTICIPATION AGREEMENT
Requirements of Participation for
Grant Term January 1, 1999 to June 30, 2000
As an active participant, I agree to:
✓ Attendance by the city representative at the annual Healthy Cities sponsored -
conference and any Project - sponsored regional meetings;
✓ Participate in the evaluation of the Project, both locally and statewide (includ-
ing reporting progress to the evaluation specialists weekly);
✓ Share resources, strategies, and experiences with projects in other cities as well
as the statewide Project; and
✓ Report progress of local activities to the statewide Project, which will require
the submission of one progress update and one final report.
The City contact person for this grant is:
Name: Teri Baker
Title: Administrative Analyst II
City:
San Bernardino
Address: City of San Bernardino
300 North "D" Street, 6th Floor
San Bernardino, CA 92418
Area Code/Telephone Number: ( 909) 384 -5122
Area Code/Fax Number: ( 909) 384 -5138
E -mail Address: BAKER TE @CI I. SAN- BERNARDINO. CA. US
l�
C4 Man ger (Signature )
Fred Wilson
City Manager (Printed)
Date Signed
Youth Takin' On Tobacco Grant ATTACHM&VT 5
f-n fnrnin F7an1thv ritie.c Prnivrt
San Bernardino City Unified School District
E. Neal Roberts, Ed.D., Superintendent
dy D. White, Assistant Superintendent, Student Services your Public Schools .. .
C .
There's No Better Place To Learn
November 2, 1998
Teri Baker
City Hall
300 N. D Street
San Bernardino, CA 92418
Dear Ms. Baker:
We salute the City of San Bernardino in their submission of a grant to Healthy Cities Project
Youth Takin" On Tobacco (YTT). In as much as they have successfully implemented other
Healthy Cities Projects and now wish to further expand their efforts to encourage youth to get
involved in the Tobacco prevention arena, we commit to offering our support and collaboration
of prevention efforts.
Our school district is especially concerned about the alarming rates of increased teen smoking
activity. A partnership with the City of San Bernardino Parks and Recreation Department to
` involve students ages (12 -18) in presentations, town hall meetings and assessments of tobacco
advertising in the city, is a probable opportunity to increase resiliency in young people. Our
Tobacco prevention district coordinator is Jimmi Mitchell and she will be looking forward to
assisting the city of San Bernardino in collaborating with the coalitions youth to promote a
tobacco free city.
Sincerely,
JUD D. WHITE
Assistant Superintendent
Attachment 1
r
STUDENT SERVICES DIVISION
-3090 (909) 381 -1280
777 North F Street • San Bernardino, CA 92410
DEPARTMENT OF PUBLIC HEALTH
rth Mt. View Avenue • San Bernardino, CA 92415 -0010 • (909) 387 -6280
Arrowhead Ave., #500•San Bernardino, CA 92415 -0048•(909) 388 -4222
November 3. 1998
Teri Baker
City Administrator's Office
300 N. D Street
San Bernardino, CA 922418
Dear Ms. Baker:
COUNTY OF SAN BERNARDINO
THOMAS J. PRENDERGAST, JR., MD, MF
Director of Public Health
The San Bernardino County Department of Public Health. Tobacco Use Reduction Now program
staff anxiously awaits the opportunity to provide training and technical assistance to the city of
San Bernardino, for implementation of the Healthy Cities "Youth Takin' On Tobacco (YTT)
Project.
This grant funding would create an exciting potential for our program and the city Parks and
Recreation Department to further join forces in building youth resiliency skills. In the past, we
have collaborated on implementing "Operation Storefront" and "Unite as one Youth Rallies."
These have been admirable skirmishes in the local war waged against the tobacco industry
practices that encourage under -age smoking. The proposed project expands youth visibility and
involvement in tobacco prevention activities in the city, and enhances protective factors that keep
youth safe from the use of tobacco products and early addiction.
We expect our collaboration will be highly beneficial, especially for the children of San
Bernardino who are recruited to participate in project activities. They will undoubtedly provide
a valuable service to their peers as well as to their community. Our TURN staff liaison to the
city has been Beverly Jones - Wright, and we will provide whatever additional assistance is
needed to ensure the success of the YTT Project.
Sincerely,
Michele Jacknik, MS f, , CHES
Manager, TURN Program
Attachment 2
35\MJ\SBYTrsupIct