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HomeMy WebLinkAbout42- Visitors/Convention Center ACCREDITED SAN BERNARDINO AREA CHAMBER OF COMMERCE 546 W. 6Th ST. P.O. BOX 658 SAN BERNARDINO, CA 92402 • (7 14) 885-7515 VISITOR & CONVENTION BUREAU City Council Workshop February 1, 1988 A G E N D A 1. Video produced by the states of Washington and Oregon in a joint effort to show how tourism affects the economy. (Approximately 13 min.) 2. Recap of Local Survey done by the Leisure and Travel Studies Program, Department of Marketing, California State University of San Bernardino. Sponsored by the Economic Development Council. 3. Recap of the origination of the San Bernardino Visitors& Convention Bureau. a. The original small group started to gain strength in 1986 and have given of themselves and have now grown to a sizeable committee. b. Additions to Group Support c. Programs d. Benefits e. Structure f. Budget g. Measurement 4. Tourism Booklet to study. (This Booklet explains Multiplyer) 5. Recommendation of Funding G f i I I r" � fir►/ Proposal For San Bernardino Convention & Visitors Bureau A Division Of The San Bernardino Chamber Of Commerce Prepared By Convention & Visitors Bureau Steering Committee February 1 , 1988 SEACC TABLE OF CONTENTS Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 1 Distribution of the Visitor & Convention dollar. . . . . . . . Page 2 Increase in Employment Opportunities . . . . . . . . . . . . . . . . . . .Page 3 Image Enhancement. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 4 Strategy. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 5 Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 6 Implementation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 7 Organizational Structure. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 8 Marketing San Bernardino & the Mountain Resorts . . . . . . . Page 9 New Urban Development. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 10 Funding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 11 Proposed Budget. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 12 Credits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 13 EXHIBITS INTRODUCTION Tourism is a 32 billion dollar business in the State of California. San Bernardino deserves to get its rightful share. That 32 billion dollars generates 2 . 1 million jobs and supports 18%' of the state ' s entire workforce. The San Bernardino population continues to grow, along with the eligible workforce. Many additional jobs will be developed by building our Tourism (Convention & Visitor) industry. We believe that the . amount of expenditure to develop a Convention & Visitors Bureau and implement a marketing program will be more than offset by the additional revenues . Coupled with new jobs in our area, it will be a much needed shot in the arm for San Bernardino and the area. San Bernar- dino and the surrounding area can no longer be left without direction in the competition for the tourism dollar. Our business and political groups and the overall citizenry of the area have failed to recognize the unique attributes of our area and its facilities as being of interest to outsiders . The recent survey done by California State University, San Bernardino, showed that 70% of the people who come here are on business and that they earn $35 , 000 to $50, 000- and that 68% stated that San Bernardino was their destination. The average stay was 2 . 56 days, but few knew of many things other than business that were available. If they brought their family here they were not aware of what attractions they could visit. The largest number came in by plane and rented cars . This demonstrates a need to create a better relationship with the airport. San Bernardino people know what the area and the city have to offer, but_w_ho_is_going_to tell_t_he_r_es_t of th_e_w_o_rld? We need to change the negative and unsubstantiated feelings about the marketability of San Bernardino and the area. We need to establish an agency whose sole responsibility is to promote the San Bernardino region to the Tourism Market (Convention & Visitors) . We need to make a monetary commitment to an advertising campaign to attract Conventions, Asso- ciations, groups, tours, business offsites, and visitors . We need to educate our business establishments to the advantages of catering to Convention and Visitors . Many areas throughout the United States, even in our own state, cannot compare to our region in terms of resources, yet have had the foresight to develop and organize attractions and tourist agencies . They pro- vide that organization with ample funding to promote the area profess- ionally. Although some tourist attractions are natural , most area created or developed. This movement of forming a Convention & Visitors Bureau will not go away. We have been working on it for many years . San Bernardino needs a Convention & Visitors Bureau and NEEDS IT NOW. The business leaders in our community have every right to expect the government agencies to assist us in this extremely valuable program. (1) u C i 5 y d C � rn � N a U Z 0.. �.. C/2 C� � n cn N w - >+ G4 < cz, CL., � s 1 . cn J cn 6 � � � cn Up � C—La E- c cn s� 6a G7 (2 ) 0 INCREASE IN EMPLOYMENT OPPORTUNITIES The most impressive contribution of the visitor dollar to the San Bernardino economy must be measured by jobs . In California, one out of every seven employed work in tourism related industries . This industry stands out among major U. S . industries in creating new jobs for minorities, women and youth. Tourism will increase sales among food vendors, increase hotel and motel and restaurant business, amplify usage of the Convention Center and Orange Show grounds and meeting facilities in the area. This increase does not stop there: increased gasoline sales, greater use of rental cars, increase of airline, train and bus passenger business, increased retail shopping, all result in creating more jobs. As the previous chart shows these benefits are not confied to the Hospitality and Tourism industries solely. It should be pointed out that every dollar generated in convention and visitor' s services is spent at least eight times in our local community. Not only will the unemployment and welfare roles be reduced, but a greater source of tax revenue will be provided as well . The San Bernardino and mountain area growth rate is one of the fastest in the United States . This puts a high priority on our local officials to take action to increase the job market. (3 ) IMAGE ENHANCEMENT Image enhancement could be handled by the Convention and Visitors Bureau in cooperation with the local Chambers of Commerce, Economic Councils, and city officials to promote a central positive image. There are four basic programs which must be implemented. San Ber- nardino needs : 1 . Economic Development 2 . Convention Development 3 . Tourism Development 4 . Image Enhancement It is obvious that economic development is moving right along in the San Bernardino area. The Convention & Visitors Bureau, working along with local officials of the city could start a campaign to change the image of San Bernardino. A Visitors and Tourism program will go a long way to support growth for San Bernardino industry. It will also support convention business through its continued pub- lic relations and advertising campaign. The enhancement of San Bernardino ' s image must be done throughout California and the western United States as well as in the international market. We recommend an on-going program. (4) STRATEGY I . Increase awareness by targeting geographical markets . A. California B . Pacific Northwest C . Other western Region Cities D. Southern California E . The International Market II . Develop working relationships between the newly formed Convention & Visitors Bureau and local Hotels/Motels , local attractions , Chamber of Commerces , National Parks , and other private industries to develop a cooperative solicitation program. III . Increase the retail and wholesale travel agent ' s awareness of our area by participating in tour and travel shows in target market areas and by mail solicitation and literature that can be used to attract businesses here and create a unified and positive image of the area . IV. Increase auto club member ' s and motor coach operator ' s awareness of San Bernardino through promotions , personal solicitations , attendance at specific Travel & Trade sho�:s , and direct mail solicitation. V. Increase foreign travelers awareness of San Bernardino and the Mountain Resorts utilizing the service of U. S . Travel and Tourism Administration Offices , and by engaging cooperative programs with international air carriers and their sales forces . (5) OBJECTIVES I . Increase weekend travel to the San Bernardino Area . II . Convert the business traveler to a vacation traveler . III . Increase load factors on air carriers , bus transportation and trains serving the San Bernardino area . IV. Increase local awareness about area attractions and events . V. Encourage private industry to develop attractions in the San Bernardino area . VI . Increase promotions , publicity and adverising of San Bernardino as a travel destination and a place for meetings . VII . Encourage the traveler driving by to stop at San Bernardino and not just for gas . VIII . To increase dollars spent in San Bernardino area annually to provide increased jobs . IX . To beneficially stimulate the economic base of San Bernardino by increasing the revenues derived from sources both individual and commercial originating outside the community. X. Develop an image and public perception of San bernaraino as a warm, trienoiy, economically thriving geographical area , which is both interesting to visit and ideal for commercial ventures . XI . Promote , publicize, and widely disseminate favorable information pertaining to the city ' s and county ' s cultural , commercial , and recreational benefits . XII . To aid and advise guests visiting the city, and county, thus increasing the probability of return visits as well as additional spending by providing personal assistance through selected informational sites . XIII . To encourage, stimulate and coordinate , and work in conjunction with private enterprise in their independent efforts to develop attractions in the San Bernardino area . (6) IMPLEMENTATION I . To proceed , it is necessary to make the following decisions : A. To develop Convention and Tourism as a major industry for San Bernardino County . B. Determine the funding in a manner that would provide perpetual funding . The program will continue to grow on its own merits . C . It is recommended that the initial set- up phase of the Convention & Visitors Bureau be accomplished in the following sequential order : I . Determine the method of funding . 2 . The employment of an experienced Executive Director and office staff . 3 . The Bureau would concentrate full time on reserch and development , promotion of the Bureau and marketing San Bernardino and the Mountain Resorts . OFGANIZATIONAL STRUCTURE I It has been recommended by the Committee that a Convention & Visitors Bureau be formed which could become a subsidiary to The San Bernardino Chamber of Commerce . A. That a 9 member Board be formed to govern the Conven- tion & Visitors Bureau, made up of the following: 1 . One from the Hotel & Motel Industry . 2 . One from the Restaurant Industry . 3 . One from Economic Development Council . 4 . One member appointed by the City Council from the City Council . 5 . One member appointed by the Mayor . 6 . One member from the Chamber of Commerce . 7 . One member from the Mountain Resorts Area . 8 . one member from the Retail & Wholesale Industry . 9 . one member from the Orange Show. B. Studies should determine whether other related industries such as travel agencies , real estate , service stations , etc . should be represented on the board . It is firmly recom- mended by the Committee , however that enough impact on the Board should be come from the Hosipitality industry so the direction can capitalize on their experience of marketing and advertising for Conventions & Tourism. The Hospitality industry provides the necessary expertise which must be a functional integral part of any Convention & Visitors Bureau to expound the promotional efforts . The Executive Director shall be an ex-officio member of the Board . C. That this independent Convention & Visitors Bureau would become the marketing arm for the City of San Bernardino . D. That all monies for operations be place in a total seperate account other than the Chambers and a audit of such funds be done quarterly and reported to the Chamber and the City . (8) MARKETING THE SAN BERNARDINO AREA I . Almost every city in California and the United States has realized the importance of marketing and most have taken aggressive initiative in marketing their communities . They have demonstrated how marketing programs can increase jobs, tax revenues, and tourism expenditures . It is extremely important to see to it that the public is made aware of all that San Bernardino has to offer its visitors . II . Although the final marketing plan would be developed by the Executive Director with approval from the Board, the following are examples of ideas : A. Develop a liaison with state agencies . B. Retail and Commercial developments 1 . A comprehensive plan to develop San Bernardino as a cultural , shopping and recreational center for the area. C. Tourism 1 . Put together a package with local and mountain resorts and attractions and business to attract or entice prople to visit here other than just for business, and encourage them to bring their families . D. Meeting Concept San Bernardino has a tremendous opportunity for capturing a good portion of the state ' s meeting business . We have facilities that can accommodate large numbers of people, including the convention center and the Orange Show grounds . E. Promotion of San Bernardino Spirit Baseball team. F. National Orange Show Off-Tract Wagering (This is attracting 1, 500 people a day) . G. Proposed Water Theme Park H. Proposed Sports Arena. I . Western Regional Little League Tournaments . (40, 000 visitors) . J. Norton Air Force Base Air Show. K. Inland Tourism Council L. Weekend San Bernardino/Mountain Resort Package. M. Mountain Resort events . N. Signage to attract and bring traffic into and stop in Y Y MARKETING Page 2 0. Cooperation with local Economic Council working with industrial brokers, airlines and FAM tours . P. Work with and promote the Main Street project. Q. Work with the promote "More Attractive Community Founda- tion" beautification program. R. Work with and promote the San Bernardino area in coop- eration with Golden State magazine. (9 ) NEW URBAN DEVELOPMENT The development of new attractions is only as limited as the imagination. The Convention & Visitors Bureau will encourage development of new attractions through private enterprize. This would support the Economic Council and the City and County in its bid for the business market with the association of the Chambers . The Convention & Visitors Bureau would help promote private industry to come to and be a part of our growing economy and help us develop our area. (10) ~ PROPOSED BUDGET FOR -`JRISM BUREAU OF SAN BED tDINO PL. _jNAL FULL TIME 53 000.00 PART TIME (TEMPORARY) -0- SOCIAL SECURITY RETIREMENT INSURANCE ALL THIS UNEMPLOYMENT WORKMANS COMPENSATION AREA 12,700.00 VOE SUB TOTAL $ 65,700.00 UTILITIES PHONE (BASE) 2,200,00 LONG DISTANCE 7,000.00 TELEX -0_ ELECTRICAL WATER GAS -------------- ------------------------------------------------- SUB TOTAL # 9,200.00' FROFE'=::IONAL SERVICES OFFICE RENTAL 6,000.00 COPIER MAINTENACE 2,5(x).00 COMPUTER MAINTENACE 1,200.00 AUDIT 2,500.00 PAGERS 500.00 CERTIFIED FOLDERS 6,000.00 --------------------- --------------------------------------------- SUB TOTAL f 18,700.00 OPERATING EXPENSES BOOKS, MAGAZINE , NEWSPAPER 1,20 .00 EQUIPMENT RENTAL 2,400,00 POSTAGE 4,800.00 PRINTING COST 1100100 DUES (PROFESSIONAL) 5,000.00 LIABILITY INSURANCE 4,500.00 VEHICLE, SMALL EQUIPMENT REPAIR 3,600.00 -------------------------------------------------------------------- SUB TOTAL f 36,500.00 OFFICE EXPENSES GENERAL SUPPLIES 5,600.00 --------------------------------------------------------------- SUB TOTAL S 5,600.00 (11) EXPENSES ACCOUNTS TRAVEL - DIRECT SALES 6.500.00 TRAVEL - PROFESSIONAL MEETINGS 111000.00 TRAVEL - OUT OF TOWN PROMOTIONS 1,500.00 IN-CITY PROMOTIONS 15 000.00 EXHIBIT FEES 2,800.00 REGISTRATION FEES 5,000.00 PROMOTIONAL ITEMS 31000.00 AUTO ALLOWANCES 4,200.00 TRAINING EDUCATIONAL SEMINARS 2,600.00 TRAVEL MISSIONS 6,000.00 ------------------------------- -- SUB TOTAL $ 57,600.00 TOTAL NON-CAPITAL ( EXCLUDING ANY ADVERTISING) $1931300.00 CAPITAL EXPENSE, IMPROVEMENTS, EQUIPMENT SECRETARIAL DESK (1) 400.00 EXECUTIVE DESK (1) 400.00 SECRETARIAL CHAIR (1) 200.00 SWIVEL ARM CHAIR (1) 500.00 OFFICE CHAIRS (1) 100.00 FILE CABINETS W/ LOCKS (3) 560.00 (2 LETTER SIZE 1 4 DRAWER) MODULAR MATTS (1) 120.00 TYPING STAND (1) 90.00 TRAYS & ETC. 200.00 TYPEWRITER (1) 1,400.00 SUB TOTAL 3,970.00 THIS WOULD BE COST OF INITIAL OFFICE SET UP ( BASIC ) TOTAL COST $197,270.00 ADVERTISING MEDIA ADVERTISING 90,000.00 -------------------- ------------ - - - ------------------------------------ SUB-TOTAL 90,000.00 TOTAL COST INCLUDING ADVERTISING $287,270.00 (12) VISITOR & CONVENTION BUREAU STEERING COMMITTEE Richard Bennecke Administrative Assistant, Mayor Wilcox Patrick Caffery La Quinta Motor Inn Les Dabritz Executive Vice President San Bernardino Area Chamber of Commerce Sam Henley Economic Development Council Bob Meyers National Orange Show Dr. David Porter California State University, San Bernardino Dr. Judith Rymer California State University, San Bernardino Jim Richardson Assistant City Administrator Jim Sivelle National Orange Show Laurie Aldern Maruko Hotel STAFF: Judi Thompson San Bernardino Area Chamber of Commerce Les Dabritz Executive Vice President San Bernardino Area Chamber of Commerce (13 ) Put ycur buJiness ( on display 24 hours a day. You receive two full years _ of continuous advertising ° .& `' � exposure. t Zcj~tei Displays are placed only in high traffic locations. {� - OFFICIAL NEWCOMERS & VISITORS GUIDE San Bernardino They reach the hard to & Mountain Resorts ( reach market of traveling { businessmen, tourists and newcomers as well as w, local consumers. Studies ` show this market to be most affluent. These large mini-billboard displays direct thousands Visitor & Convention Bureau of potential customers of the per month. San Bernardino Area Chamber of Commerce 546 West Sixth Street They direct potential San Bernardino, CA 92402 1 customers to your exact (714) 885-7515 location. rwrw «wGo wr+..�. A PROGRAM THAT BENEFITS THE ENTIRE COMMUNITY '11 N L-O"th Qs N Le i L-�e E 2)� O L-OCII, �Ji v v) u<D OD �(71 tJ1 A W 0 0 o m �, 13 Zc �� LEF 'a � y� < w ° y < m w � � ai3 mp--3 � m a �a ym '� m m m c � m� m3 � � '"off w g 3 vm ,� m �m � w8�Do am o y� m m m � � i m SL 3� 3 C 3 mm ID N 7 wm c cn -.0-O c w m � aO S we �w .y. C O m � � w �. m m 7 m N (V 3 ^� o � 3 m $ p vii c � m O ut W y (D O ( S ? O 7 N m Q FA j O C 7 m — m °.: Z 0 .w. �[1 V.*N ,i ID' ° x � " � s�c � ��� °' s� o,'0� � � rn� o-p -w cG� ✓ cnw y�' opr —., c2 � < ,� oy -- "r� occc �• �cc � c �c O n c �< �'� �o �; m D �• as c e m a O— 3 _ : n C/]�' O O a u ^ u n p n C v O i r n 3 ty n O C O cn T/1 OIQ f O p ^ O z p GO _.� p v —'m -� O r. > > _'•GO _' SD p t7 04 s y ?67 O 3 C O cr m � _ Or' ✓' �" r-:' .: ✓. < C O �� —� � G'�C.�S.-• '�'•� � 6S•• 1 rip" � � � ^_` �'1�' �•C • • -z ^ —r _ .s _ _ _�•,•-.n. S` .Oy O.0 C' •S n. 3 rD O O 1 ✓' r v � C r CJ C ' .� 3 ^- r: '?.SU n = r, � r (; < — :; c � —.< CJ •�' �•" � 'r C ^ `-� r `� C GC C 0 .x-•y c -- Z O �" ^T T cz eD • Tw :o �� �•� � J•f ..ter j ' O (D � r n � oV c :� � � _ ;� �-`—✓:� r- S r• R (.,'�C J G ."'.".. �: S Efl S +J O "� p S G� O _�'y' .. �/ C San Bernardino Area Chamber of Commerce 546 W. 6th St., P.O. Box 658 San Bernardino, CA 92402 Volume Chamber Forms a Convenflon and V ' Chamber directors this month approv- • / ed a recommendation from a committee ii chaired by Pat Caffery calling for the • 'I creation of a Convention & Visitors E Bureau. Ch Action by the board to form the CVB, will n followed several months of study, by a adwo Chamber committee comprised of repre sentatives of a host of public and private tors v Sin agencies in San Bernardino. hous, The new bureau will be a division of demc the Chamber and will be placed under organ one of the vice presidents of the or- a lead ganization. serve ONE885" }fix ' "' The next step will be the creation of a Ch 0 � „ �� ' work w f d i C i Steerng Committee made up o : work ��- • A City of San Bernardino represen- lnlar f �. r tative appointed by the Mayor. mark -� - • A representative of the Economic dino< Development Council. coop • A representative of the hospitality Econc industry. On( • A representative of the convention by the facilities, such as the National the bi Orange Show. fundii Business Support PP Sets In order to continue its efforts to pro- Berna vide a full range of services to its tional. membership, the Board of Directors Four recently endorsed a new aggressive action Busine plan for the Business Support Division. dino I - Specific goals and objectives outlined in Busing <= the plan call for increased emphasis on establi training/workshop opportunities for Divisi, j small businesses, youth employment, Divisi 7 crime prevention techniques and "high which visibility" campaigns for businesses concet throughout the city. The Chamber is Comm committed to assisting businesses both of the s; small and large, retail, commercial and plannt others in meeting their primary objec- design, ' F tive—being successful. Because each area of the city of San MAJOR CONVENTION—Gene Heinly, left,conference chairman of the American Legion's San Bernardino Convention,Mayor Evlyn Wilcox and Chamber president Brian Simpson are pictured at the National Orange Show grounds. The Chamber is spearheading efforts to assist the Legion in what will be the largest convention in the city's history with 6,000 delegates. `.r -s L� ACCREDITED SAP[ BERNARDINO AREA CHAMBER OF COMMERCE -_� 546 W. 6Th ST. • P.O. BOX 658 • SAN BERNARDINO, CA 92402 • (7 1 4) 885-7515 December, 1987 Dear Visitor : We need your help ! We are surveying visitors to our city ' s hotels and motels to obtain important information about visitor services . We will use the information from this questionnaire to evaluate and to help improve visitor programs and services by the Chamber ' s Visitor & Convention Bureau where needed. In order to safeguard the confidentiality of your answers and your personal anonimity, please do not identify yourself on the questionnaire or on the envelope provided to return this survey form. We hope you will take the time to help our city better serve you in the future . We thank you in advance for your time and cooperation. Sincerely, LES DABRITZ Executive Vice President CHAMBER OF COMMERCE SAN BERNARDINO CITY TOURIST SURVEY 1. Is this your fast trip to San Bernardino? (1) Yes (2) No 2. From your point of origin, what type of transportation did you use to get to San Bernardino? (Please check all that apply.) (1) Private Passenger Car (2) Motor home/Travel trailer (3) Airplane (4) Bus If 3,4 or 5 what was your means of (5) Train transportation to the Hotel/Motel? (1) Limosine Service (2) Rental Car (3) Taxi (4) Other: Please specify 3. In what city do you live? - City State Zip Code Country, if other than the USA 4. In what city do you work? City State Zip Code Country, if other than the USA 5. From what city or town did your trip to San Bernardino begin? City State Zip Code Country, if other than the USA 6. What is your final destination on this trip, before returning home? (1) San Bernardino (2) Other: Please specify 7. What is the main purpose of your stay in San Bernardino? (Please check only one) (1) Business (2) Visit relatives/friends (3) Personal business (4) Passing through to final destination (5) Unplanned stop (6) Pleasure/sight seeing If 6, what attractions do you plan to visit? (1) (2) (3) (4) (5) (6) (7) Other. Please specify 8. If your main purpose is not sight seeing, do you plan to do any sight seeing or visit any attractions? (1) Yes (2) No If yes, what sights or attractions do you plan to visit? (1) (4) (2) (5) (3) (6) 9. How did you hear about these sights or attractions? (Please check all that apply) (1) Friends in the area (7) Newspapers (2) Family in the area (8) Billboards (3) Friends where I live (9) Tourism Bureau (4) Family where I live (10) Maps (5) Business acquaintance (11) Tourist guides (6) Road signs (12) Other: Please specify �y 10. How many nights will you spend in San Bernardino on this trip? Nights 11. On your trip(s) to San Bernardino do you-ind the city: (Please check all that apply) (1) A pleasant city (15) A well governed city (2) A poorly planned city (16) A poorly governed city (3) Surrounded by scenic beauty (17) A blue collar town (4) A smoggy city (18) A white collar town (5) To have a good climate (19) A high crime area (6) To have good restaurants (20) A good place to shop (7) To have few points of interes (21) A boring place to shop (8) A cultured city (22) A good convention town (9) A city that lacks culture (23) A poor convention town (10) A dirty city (24) A good recreation area (11) A clean city (25) A poor recreation area (12) Close to interesting areas (26) An orderly city (13) To have good tourist attractions (27) A nothing city (14) To have lots of nice people (28) Having too many undesireables 12. How many trips have you made to San Bernardino in the past 12 months? Trips 13. Over the next 12 months do you think your visits/trips to San Bernardino will: (1) Increase (2) Decrease (3) Remain about the same (4) Don't know 14. What type of lodging do you usually use when traveling to this area? (Please check only one.) (1) Hotel (2) Motel (3) Friends/relatives (4) Motor home/Travel trailer (5) Campgrounds (6) Resorts (7) Other: Please specify 15. How many other people are accompanying you on this visit/trip? (1) Adults (Not counting yourself) (2) Children 16. Please answer the following: Sex: (1) Female (2) Male Age: (On your last birthday) - Please circle the highest number of years of education completed. 0 12345678 9 10 11 12 13 1415 16 17 18 19 20+ Elementary High School College/Technical Training Ethnic background: (1) Black, Afro American (4) White, Caucasian (2) Latino, Hispanic,Chicano (5) Native Am. Indian (3) Oriental/Asisan Pacific Isles (6) Other: Please specify 17. What is your approximate annual pre-tax household income? (1) Less than $7500 (4) $25,000-34,999 (2) $7500-14,999 (5) $35,000-49,999 (3) $15,000-24,999 (6) over$50,000 THANK YOU FOR YOUR TIME AND COOPERATION! TO ENSURE ANONYMITY, PLEASE PLACE YOUR COMPLETED QUESTIONNAIRE IN THE ENVELOPE PROVIDED AND SEAL IT, THEN RETURN IT TO THE FRONT DESK.