HomeMy WebLinkAbout07.A- City Manager RESOLUTION (ID # 3789) DOC ID: 3789 B
CITY OF SAN BERNARDINO — REQUEST FOR COUNCIL ACTION
Personnel
From: Allen Parker M/CC Meeting Date: 04/20/2015
Prepared by: Tanya Romo, (909) 384-
5122
Dept: City Manager Ward(s): All
Subject:
Resolution of the Mayor and Common Council of the City of San Bernardino
Establishing the Position of Manager of Communications in the City Manager's Office.
(#3789)
I Current Business Registration Certificate: Not Applicable
Financial Impact:
Account Number: 001-100-0013-5011; $27,334 for reminder of FY 2014-15. The
position will be included in the FY 2015-16 Budget.
Motion: Adopt the Resolution.
Synopsis of Previous Council Action:
The establishment of the position Manager of Communications was adopted by the Council on
July 20, 2009. The position has been vacant since February 3, 2012.
Background:
With the exception of the Police Department, the City currently does not have anyone
performing public information activities. There has been a need for the position to be re-
established, more importantly now that the City is in Bankruptcy. The Manager of
Communications would be responsible for the Plan of Adjustment being presented to the public
at-large as an understandable and supportable plan and working with the City Manager towards
a goal to positively re-brand the City of San Bernardino.
This position will also have the responsibility to determine and address the concerns and
information needs of our employees and the general public and respond to the media. It is
crucial to open communication with our citizens to help them understand City activities. A draft
of the complete job description is attached.
City Attorney Review:
Supporting Documents:
Communications manager reso (DOC)
Manager of Communications (PDF)
Updated: 4/16/2015 by Jolena E. Grider B Packet Pg.412
1 RESOLUTION NO.
2
RESOLUTION OF THE MAYOR AND COMMON COUNCIL OF THE
3 CITY OF SAN BERNARDINO ESTABLISHING THE POSITION OF MANAGER OF
4 COMMUNICATIONS IN THE CITY MANAGER'S OFFICE.
5 BE IT RESOLVED BY THE MAYOR AND COMMON COUNCIL OF THE
6 CITY OF SAN BERNARDINO AS FOLLOWS: o
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7 SECTION 1. The position of Manager of Communications (U) at Salary Range 4600,
8 $8850-10757 per month ($106,200-$129,084 per year) is hereby established in the City o
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Manager's Office. 0
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SECTION 2. The Human Resources Division Manager is hereby authorized to update
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12 Resolution Nos. 97-244 and 2011-218 to reflect that action.
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13 SECTION 3. The Finance Department is hereby authorized and directed to amend the r
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FY2014/15 budget to reflect this action.
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1 RESOLUTION OF THE MAYOR AND COMMON COUNCIL OF THE
CITY OF SAN BERNARDINO ESTABLISHING THE POSITION OF MANAGER OF
2 COMMUNICATIONS IN THE CITY MANAGER'S OFFICE.
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I HEREBY CERTIFY that the foregoing Resolution was duly adopted by the Mayor and
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5 Common Council of the City of San Bernardino at a meeting thereof, held on
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6 the day of , 2015, by the following vote, to wit: o
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7 Council Members: AYES NAYS ABSTAIN ABSENT
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MARQUEZ o
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9 BARRIOS
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11 VALDIVIA
12 SHORETT o
13 NICKEL
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JOHNSON Ma
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Georgeann Hanna, City Clerk
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19 The foregoing Resolution is hereby approved this day of , 2015.
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21 R. Carey Davis, Mayor E
22 City of San Bernardino c°v
Approved as to form:
23 Gary D. Saenz, City Attorney Q
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25 By: a
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Class Code: 10112
M/CC Date Adopted:
City of San Bernardino Signature:
Human Resources Division Manager
Bargaining Unit: Management/Confidential
Class Specification
Manager of Communications (U)
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JOB SUMMARY
The Manager of Communications serves as the citywide leader, coordinator, and advisor on the
planning, development, implementation and control of communications, marketing, and public E
relations policies and management issues. Under direction from the City Manager, the Manager o
of Communications is responsible for working with all departments, agencies, and officials to v
develop and implement a strategic citywide Communications & Marketing Plan, including
external public relations and media coverage and internal messaging and strategic
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communication.
DISTINGUISHING CHARACTERISTICS o
The Manager of Communications provides management leadership for cross-departmental
communications projects and programs by identifying major issues, determining the scope of =
projects, and working in concert with department management to establish schedules and °
allocate resources. The person in this position must establish effective relationships with all
departments, agencies, and officials, as well as with community associations, the business
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community, civic organizations, regional partners, the media, and various interested groups and o
individuals. Assignments are broad in scope to allow for a high degree of administrative v
discretion in their execution. The position requires a high level of technical skills and expertise in °
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public relations, communications, organizational effectiveness/development, and related
information technology.
ESSENTIAL DUTIES AND RESPONSIBILITIES
The duties listed below are intended only as illustrations of the various types of work that may E
be performed. The omission of specific statements of duties does not exclude them from the c
position if the work is similar, related or a logical assignment to this class. a
1. Develop and implement a long-term strategic citywide Communications & Marketing
Plan and annual incremental work plans.
2. Design, develop, organize and lead communication of the City's vision, values and
central themes and messages to internal and external audiences in a timely and
consistent manner, through an effective and efficient process.
3. Provide leadership and management on City media relations, including preparing
spokespersons and logistics for media contacts and events.
Manager of Communications(U) Page 1
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4. Plan, lead, organize and control City opportunities in print, internet, radio, and television
media so as to enhance the City's image and to communicate City issues, actions,
services, vision, and values.
5. Lead or facilitate interdepartmental communications team on the preparation, design,
content, and marketing of City publications and communication opportunities, including
articles, websites, video programming, press releases, brochures, newsletters, graphics,
and marketing materials.
6. Develop and recommend new communications methods and enhancements to better
achieve City goals, including fostering the organization's core values and marketing City
services to citizens, community groups and other external organizations.
7. Manage the dissemination of prompt, accurate emergency public information during o
emergency and disaster situations.
8. Develop and maintain strong working relationships with government and community
Ileaders, internal information sources and the media. E
9. Coordinate and guide marketing and communication efforts of other major public/private o
institutions and public relations professionals to develop a positive image of the City. v
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GENERAL QUALIFICATIONS
Knowledge of.' �
1. Prefer experience managing development of television and video programming, web
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Ability to: c
2. Demonstrate expertise in developing and implementing strategic and creative
communications and marketing and image plans.
3. Demonstrate ability in building and maintaining effective working relationships within an
organization as well as with media providers, including leading and motivating work o
teams and/or individual contributors. Ability to illicit cooperation and resolve conflict.
4. Strong verbal, written, presentation, team leadership and interpersonal communication °
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skills with demonstrated design and implementation skills in producing publications and
communications in a multi-media environment.
5. Demonstrate experience and capability working with politically sensitive, complex
situations, analyzing complex problems and developing creative solutions.
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MINIMUM QUALIFICATIONS
Education, Training and Experience: Q
A typical way of obtaining the knowledge, skills and abilities outlined above is graduation
from an accredited four-year college or university with a degree in communications, public
relations, public administration or related field with a high level knowledge of media relations
required; and at least five or more years of experience in professional or managerial level
media relations, government relations and community relations, including spokesperson
responsibilities for a complex public or private organization; or any equivalent combination of
education, experience, and training that provides the required knowledge, skills, and
abilities.
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Accreditation shall be by a national or regional accreditation body that is recognized by the
Secretary of the United States Department of Education.
Licenses; Certificates; Special Requirements:
A valid California driver's license and the ability to maintain insurability under the City's
vehicle insurance policy.
PHYSICAL DEMANDS
The physical and mental demands described here are representative of those that must be met
by an employee to successfully perform the essential functions of this class. Reasonable
accommodations may be made to enable individuals with disabilities to perform the essential °
functions. U
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While performing the duties of this job, the employee is regularly required to sit; talk or hear, E
both in person and by telephone; use hands to finger, handle and feel computers and standard L)
business equipment; and reach with hands and arms. The employee is frequently required to 0
stand and walk. as
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Specific vision abilities required by this job include close vision and the ability to adjust focus.
WORK ENVIRONMENT M
The work environment characteristics described here are representative of those an employee U)
encounters while performing the essential functions of this class. Reasonable accommodations c
may be made to enable individuals with disabilities to perform the essential functions.
Employees work under typical office conditions and the noise level is usually quiet. The E
employee may periodically be required to work in the field, exposed to dust, noise and inclement 0
weather.
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