HomeMy WebLinkAbout13- Planning CI' T OF SAN BERNARDINO - REQUEST FOR COUNCIL ACTION
From: Michael E. Hays, Director Subject: Development Code Amendment No. 97-03 - A request
to amend Development Code Chapter 19.22, Section
Dept: Planning & Building Services 19.22.030 and Table 022.01 to permit secondary
signage for specified commercial uses.
Date: October 16, 1997 MCC Date: November 3, 1997
Synopsis of Previous Council Action:
None
0 716u,'/ L OCT 16 199
Recommended Motion: That the Mayor and Common Council close the public hearing and adopt
the ordinance which approves Development Code Amendment No. 97-03, based on the Findings
of Fact.
Michael E. Aays
Contact person: Michael E. Hays Phone: 384-5357
Supporting data attached: Staff Report and Ordinance Ward(s): citywide
FUNDING REQUIREMENTS: Amount: N/A
Source: ,Acct No ) N/A
(Acct Description)
Finance:
Council Notes:
Agenda Item
Previously - #�3-2 -111e 3A 7
MC- %009 11 171 -7
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CITY OF SAN BERNARDINO - REQUEST FOR COUNCIL ACTION
STAFF REPORT
SUBJECT: DEVELOPMENT CODE AMENDMENT NO. 97-03
Mayor and Common Council meeting of November 3, 1997
OWNER: N/A
APPLICANT: Nix Check Cashing
17019 Kingsview Avenue
Carson, CA 90746
(310)538-2242
REQUEST: A request to amend Chapter 19.22, Section 19.22.030 and Table 022.01 of the San
Bernardino Municipal Code (Development Code) to permit secondary signage for retail tenants
larger than 15,000 square feet and for service stations and drive-thru fast food restaurants. This
amendment will affect parcels in all commercial land use districts except CR-3.
BACKGROUND: The applicant, Nix Check Cashing, has requested this amendment because
of their interest in being secondary tenants for the Pic 'N Save at 466 Orange Show Road. There
is a trend in retailing toward "co-branding", which involves, for example, the siting of fast food
outlets at service stations and banks in supermarkets.
Since the Planning Commission hearing on this project, a request has been made for secondary
signage for fast food outlets since the industry is also trending toward "co-branding". As a
result, development standards for fast food outlets have been added to this Development Code
Amendment.
KEY ISSUES: None
ENVIRONMENTAL DISCUSSION: Exempt per General Rule, CEQA Section 15061(b)(3)
PLANNING COMMISSION RECOMMENDATION: The Planning Commission voted 9 to
0 (Enciso, Gonzalez, Hamilton, Lockett, Quiel, Reilly, Schuiling, Suarez and Thrasher) to
recommend approval of Development Code Amendment No. 97-03 based upon the Findings of
Fact contained in the September 2, 1997 staff report (Exhibit 1).
RECOMMENDATION: Staff recommends that the Mayor and Common Council approve
Development Code Amendment No. 97-03 to amend Chapter 19.22, Section 19.22.030 and
Table 022.01 of the San Bernardino Municipal Code (Development Code) to permit secondary
signage for retail tenants larger than 15,000 square feet and for service stations and drive-thru
fast food restaurants, except those in the CR-3 land use district, based upon the Findings of Fact.
Prepared by: Margaret Park, AICP, Senior Planner
For: Michael Hays, Director, Planning and Building Services
Exhibits: 1 - Planning Commission Staff Report
2 - Ordinance
EXHIBIT 1
SUNMARY CITY OF SAN BERNARDINO PLANNING DIVISION
CASE: Development Code Amendment No. 97-03
AGENDA ITEM: 3
HEARING DATE: September 2, 1997
WARD: N/A
APPLICANT: OWNER:
Nix Check Cashing Same as Applicant
c/o Jim Paul
17019 Kingsview Avenue
Carson, CA 90746
REQUEST / LOCATION
A request to amend Development Code Section 19.22 (Sign Regulations) to permit secondary signage for
retail tenants larger than 15,000 square feet and for service stations. This amendment will affect parcels
in all commercial land use districts except CR-3.
-----------------------------------------------
-----------------------------------------------
CONSTRAINTS/OVERLAYS
N/A
-----------------------------------------------
---- -- -----------------------------------------
ENVIRONMENTAL FINDINGS
❑ Not Applicable
■ Exempt, Section 15061 (b)(3)
❑ No Significant Effects
❑ Potential Effects
- ----------------------------------------------
- -- -- ------ ------------------------------------
STAFF RECOMMENDATION:
■ APPROVAL ❑ CONDITIONS
❑ DENIAL
❑ CONTINUANCE TO:
- ----------------------------------------------
-----------------------------------------------
REQUEST - The project consists of a proposal to amend Chapter 19.22 of the San Bernardino
Municipal Code (Development Code) to permit secondary signage for tenants 15,000 square feet or
larger and service stations. This amendment will affect parcels within all commercial land use
districts except CR-3.
The applicant, Nix Check Cashing, has requested this amendment because of their interest in being
secondary tenants for the Pic 'N Save at 466 Orange Show Road. There is a trend in retailing toward
"co-branding", which involves for example, the siting of fast foot outlets at service stations and banks
in supermarkets.
PROJECT DESCRIPTION - The proposed changes include additional text under "Remarks" on Table
022.01 and two new definitions to be added to Section 19.22.030. The proposed text changes are
shown on Attachment "A". The following matrix describes the particulars of the amendment and is
followed by the new definitions to be added.
What the Development Proposed changes:
Code permits:
Who gets to have secondary Tenants 15,000 s.f. or Tenants 15,000 s.f. or larger;
signage? larger Service Stations
How many secondary signs Two informational signs for Two informational and/or secondary
are allowed? the first 100' of primary signs for the first 100' of primary
wall frontage, one sign per wall frontage, one sign per 50
50 additional feet up to a additional feet up to a maximum of
maximum of 4 signs. 4 signs. A maximum of 2 secondary
No secondary signs are signs are allowed.
permitted.
Can secondary signs be On primary wall only. On primary wall only.
located on all walls with
signage?
What is the maximum size N/A 15% of primary tenant sign for 1st
of these secondary signs? secondary sign. Signs 2,3 & 4, if
applicable, shall be within total
signage allowed.
For multiple use service stations,
gas pricing and all tenant signage
must be within the 42 s.f.
monument area.
In addition, 1.5 s.f. of wall signage
per lineal foot of building frontage
to a maximum of 100 s.f.
DCA 97-03
Hearing Date: 9/2/97
Page 3
What is the maximum size .75 s.f. of total sign area No change proposed for 15,000 s.f.
of the primary sign? per each lineal foot of the tenants.
building wall length; no For service stations, 1.5 s.f. of wall
maximum signage per lineal foot of building
frontage to a maximum of 100 s.f.
What types of secondary Informational only. (For Identification is also permitted. (For
signs are permitted? example: bakery, deli, example: Nix CheckCashing, Wells
bank) Fargo Bank, Taco Bell); maximum
of 2
For service stations, business
identification is permitted.
Are logos permitted? No, informational only. Yes
Can buildings with legal, No, but if signage is Yes, all 15,000 s.f. tenants are
non-conforming signage be changed to conform to the permitted one secondary sign up to
eligible for secondary DC then secondary signage 15% of primary wall sign without
signage? can be added. bringing the primary sign into
conformance with the DC.
In what districts will this CN, CG, CR and CH land All commercial districts, except CR-
DCA applicable? use districts 3 (Tri-City).
PROPOSED TEXT
Table 022.01(C)(1)(b) and (C)(3)(b) under Remarks:
"Informational and/or secondary signs are allowed on the primary wall only."
"A maximum of 2 secondary signs are allowed per location. Max. size of 1st sign is
15% of primary signage. More than one secondary sign requires that total of all
primary/secondary signage be contained within max. sign area."
Table 022.01(C)(4)(a) under Remarks:
"Secondary signage is allowed up to 50% of the total signage, and the combined area
of all signs shall not exceed the maximum sign area. For multi-use sites, gas pricing
and all tenant signage must be within max. monument sign area. Wall signage will be
permitted the same as for single tenant commercial sites."
To be added as a note at the end of Table 022.01:
"Not applicable to locations within the CR-3, Commercial Regional, Tri-City land use
district."
DCA 97-03
Hearing Date: 9/2/97
Page 4
PROPOSED DEFINITIONS
Secondary Sign A sign identifying a business located within the tenant space of the primary business.
Primary Wall The wall on a commercial/industrial structure that contains the primary entrance to the
business.
FINDINGS AND ANALYSIS - This DCA is has been determined to be exempt from CEQA in
accordance with Section 15061(b)(3) which exempts those projects that will not have a significant
effect on the environment.
Development Code Amendment Findings
(1)The proposed amendment is consistent with the General Plan in that it is consistent with Goal 4D
which states:
"Maintain and enhance commercial regional cores and economically sound community-serving
commercial concentrations."
Because of the trend by major retailers toward "co-branding", permitting the use of secondary signage
will encourage businesses to co-locate together in an economically beneficial manner where it may not
have been viable before due to lack of signage.
This proposal is also consistent with Policy 4.16.3 which states:
"Set, and require adherence to, standards for retail buildings in order to create and maintain an
attractive image for each commercial corridor..."
This Code Amendment limits the number and size of signs to avoid clutter, and overzealous signage
that can create a negative image for the City. The secondary signs as permitted are subject to adopted
design guidelines already in place in the Development Code. Staff, in researching and reviewing this
proposal, has recommended a conservative method of allowing this type of signage by essentially
expanding the definition of informational signs for tenants 15,000 square feet or larger. Service
stations, another popular vehicle for co-branding, would be allowed secondary signage in addition to
the primary signage with the total area consistent with general commercial sign standards instead of
more restrictive service station standards.
(2)The proposed amendment would not be detrimental to the public interest, health, safety,
convenience, or welfare of the City in that signage in general is already permitted in the City. This
limited Code Amendment addresses a nationwide trend that is evident in many regional and
neighboring cities. This Development Code Amendment limits the number and location of secondary
signs and maintains the maximum total sign area. This DCA will not permit land uses where they
DCA 97-03
Hearing Date: 9/2/97
Page 5
were not permitted before, but will allow similar, compatible uses to share tenants space when it is
appropriate.
CONCLUSION - The proposed amendment is consistent with the Development Code and General
Plan and is exempt from CEQA.
RECOMMENDATION - Staff proposes that the Planning Commission recommend that the Mayor
and Common Council approve Development Code Amendment No. 97-03 based on the Findings of
Fact.
Respectfully submitted,
W,l
MICHAEL E. HAYS 0
Director of Planning and Building Services
MARGARET E. PARK, AICP
Associate Planner
Attachments:
A - Proposed text changes to Table 022.01
B - Photographs submitted by the Applicant
Mc-1008 ATTACHMENT "A"
SIGN IZF.['ULATIQNS - 19.22
Portable Sian. A sign that is not permanently affixed to a structure or the ground.
Primary Sign. The largest sign located on the building front wall containing the main entrance.
MC 901 4/18/94
Primary wall. Me wall on a non-residential structure that contains the primary entrance to the
business.
Promotional Sian. A sign erected on a temporary basis to promote the sale of new products,
new management, new hours of operation, a new service, or to promote a special sale.
Real Estate Sian. An on-site sign pertaining to the sale or lease of the premises.
Roof Sian. A sign erected, constructed, or placed upon or over a roof of a building, including
a mansard roof and which is wholly or partly supported by such buildings.
Secogn. A sign identifying a business located within the tenant space of the primary
business.
Sign. Any structure, housing, device, figure, statuary, painting, display, message placard, or
other contrivance, or any part thereof, which is designed, constructed, created, engineered,
intended, or used to advertise, or to provide data or information in the nature of advertising, for
any of the following purposes: to designate, identify, or indicate the name of the business of
the owner or occupant of the premises upon which the advertising display is located; or, to
advertise the business conducted, services available or rendered, or the goods produced, sold,
or available for sale, upon the property where the advertising display is erected.
Sign Area. The entire face of a sign, including the surface and any framing, projections, or
molding, but not including the support structure. Individual channel-type letters mounted on a
building shall be measured by the area enclosed by four straight lines outlining each word.
Sign Program. A coordinated program of 1 or more signs for an individual building or building
complexes with multiple tenants.
Temporary Sign. A sign intended to be displayed for a limited period of time.
Trademark. A word or name which, with a distinctive type or letter style, is associated with
a business or business entity in the conduct of business. MC 834 5/19/92
Vehicle Sign. A sign which is attached to or painted on a vehicle which is parked on or adjacent
to any property, the principal purpose of which is to attract attention to a product sold or an
activity or business located on such property.
Wall Sign. A sign painted on or fastened to a wall and which does not project more than 12
inches from the building or structure.
Window Sian. Any sign that is applied or attached to a window or located in such a manner that
it can be seen from the exterior of the structure.
III-21 12/94
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CITY OF SAN BERNARDINO
INTEROFFICE MEMORANDUM
CITY CLERK'S OFFICE
RECORDS & INFORMATION MANAGEMENT (RIM) PROGRAM
DATE: October 13, 1998
TO: All Clients
FROM: City Clerk's Office
RE: SCANNING DOCUMENT PROBLEM NOTICE
--------------------------------------------------------------------------------
MAYOR AND COMMON COUNCIL
MEETING DATE: November 17, 1997
ITEM #: #13
ORDINANCE: MC-1008 - Ordinance amending Chapter 19.22, Section 19.22.030 and Section 19.22.160, Table 022.01
of the Municipal Code (Development Code) to add new definitions for secondary signage and to add specific standards
for the above listed uses. FINAL READING
NOTICE OF:
Missing Document:
Exhibit/Attachment.
Public Works/Engineering Bound Contract - BOUND DOCUMENT HAS NOT
BEEN SCANNED YET - AVAILABLE IN HARD COPY.
Staff Report.
Bad Quality Original.
X - Document.
Map.
Hand Written Original.
Ordinance Legal Advertisement Proof of Publication Bad Quality.
Missing Signature -
FOR ASSISTANCE: Should you have any questions on this matter, please do not hesitate to contact either the records
management staff or the Administrative Operations Supervisor at (909) 384-5002.
Rachel Clark
RC:mam
City Clerk
3
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