HomeMy WebLinkAboutMC-1316
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Adopted: October 5. 2009
Effective: November 5. 2009
ORDINANCE NO. KC-1316
AN ORDINANCE OF THE CITY OF SAN BERNARDINO AMENDING
HAPTER 19.22, SIGN REGULATIONS, OF THE SAN BERNARDINO MUNICIPAL
ODE (DEVELOPMENT CODE), INCLUDING APPROVAL OF AN ELECTRONIC
ESSAGE CENTER SIGN FOR THE HOSPITALITY BUSINESS DISTRICT.
THE MAYOR AND COMMON COUNCIL OF THE CITY OF SAN BERNARDINO
o ORDAIN AS FOLLOWS:
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ttached hereto and incorporated herein by reference.
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SECTION 1. Chapter 19.22, Sign Regulations is amended as shown in Attachment I
SECTION 2. Chapter 19.22, Section 19.22.080(7)(A), also shown in Attachment I, is
ended to allow for an off-site electronic message center sign to be permitted subject to a
onditional Use Permit in the Southeast Industrial Park redevelopment area, which includes the
ospitality Business District.
SECTION 3. Severability. In the event that any provision of this Ordinance, or any part
ereof, or any application thereof to any person or circumstance, is for any reason held to be
constitutional or otherwise invalid or ineffective by any court of competent jurisdiction on its
face or as applied, such holding shall not affect the validity or effectiveness of any of the
remaining provisions of this Ordinance, or any part thereof, or any application thereof to any
person or circumstance or of said provision as applied to any other person or circumstance. It is
hereby declared to be the legislative intent of the City that this Ordinance would have been
adopted had such unconstitutional, invalid, or ineffective provisions not been included herein.
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KC-1316
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AN ORDINANCE OF THE CITY OF SAN BERNARDINO AMENDING
HAPTER 19.22, SIGN REGULATIONS, OF THE SAN BERNARDINO MUNICIPAL
ODE (DEVELOPMENT CODE), INCLUDING APPROVAL OF AN ELECTRONIC
ESSAGE CENTER SIGN FOR THE HOSPITALITY BUSINESS DISTRICT.
I HEREBY CERTIFY that the foregoing ordinance was duly adopted by the Mayor and
ommon Council of the City of San Bernardino at a j oint regular meeting thereof, held
October
AYES NAYS
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, 2009, by the following vote to wit:
ABSTAIN
ABSENT
15 MC CAMMACK
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r;;z~ J:;.~
City Clerk
The foregoing ordinance is hereby approved this <::, 't~ay of October
,2009.
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CK J. MO ayor
of San Bernardino
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JAMES F. PENMAN
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By:
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MC-1316
ATTACHMENT 1
CHAPTER 19.22
SIGN REGULATIONS
Section Pal!e
19.22.010 Purpose ................................................................................................................. ill-17
19.22.020 Applicability ......................................................................................................... ill-18
19,22.030 Definitions ............................................................................................................ ill-I 8
19.22.040 Sign Permit Required ........................................................................................... ill-22
19.22.050 Exempt Signs........................................................................................................ ill-23
19.22.060 Prohibited Signs ................................................................................................... ill-27
19.22.070 Temporary Signs................................................................................................... ill-27
19.22.080 Off-Site Signs....................................................................................................... ill-28
19.22.090 Permanent Flags ................................................................................................... ill-31
19.22.100 Abandoned Signs.................................................................................................. ill-32
19.22.110 Sign Construction and Maintenance..................................................................... ill-33
19.22.120 Nonconforming Signs........................................................................................... ill-33
19.22.130 Removal oflllegal Signs ...................................................................................... ill-34
19.22.140 Inventory and Abatement ..................................................................................... ill-34
19.22.150 Sign Regulations................................................................................................... ill-34
Table
022.00
022.01
Exempt Signs (Do Not Require Sign Permit) ...................................................... ill-24
Sign Regulations by Land Use Category .............................................................. ill-35
Guidelines
G19.22.170
Sign Design Guidelines.................................................................................... ill-44
19.22.010
PURPOSE
The purpose of this Chapter is to establish sign regulations that are intended to:
A. Protect the general public health, safety, welfare, and aesthetics of the community.
B. Implement community design standards, consistent with the Genera1 Plan.
C. Promote the Community's appearance by regulating the design, character, location,
type, quality of materials, scale, color, illumination, and maintenance of signs.
D. Encourage bimit the use of signs which provide direction and aid orientation for
businesses and activities.
E. Promote signs that identifY uses businesses and premises without confusion.
F. Reduce possible traffic and safety hazards through good signage.
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SIGN REGULATIONS -19.22
19.22.020
APPLICABILITY
No signs shall be erected or maintained in any land use district established by this Development
Code, except those signs specifically enumerated in this Chapter. The number and area of signs as
outlined in this Chapter are intended to be maximum standards. In addition to the enumerated
standards, consideration shall be given to a sign's relationship to the overall appearance of the
subject property as well as the surrounding community. Compatible design, simplicity, and sign
effectiveness are to be used in establishing guidelines for sign approval, but shall not limit
maximum standards for signs.
19.22.030 DEFINITIONS
Abandoned SillIl: Any sign, sign structure, advertising structure or display not maintained in
accordance with Section 19.22.110 for a period of 90 days or more. An abandoned sign is
deemed to be a public nuisance. Me 1057 10/8/99
Address Silm. The numeric reference of a structure or use to a street, included as part of a wall or
monument sign.
Advertisinl! Media. The means bv which an advertising message is carried to potential customers,
including internet. magazine, newspaper. radio. signage and television.
A-Frame Silm. A free standing sign usually hinged at the top, or attached in a similar manner, and
widening at the bottom to form a shape similar to the letter "A". Such signs are usually designed to
be portable; hence they are not considered permanent signs.
Amortization. I) In accounting terms. this refers to the method in which an intangible asset is
depreciated over a specified period of time. 2) In terms relevant to signage and urban planning. it
convevs the "grace period" beginning on the date a sign owner is notified that removal of a
previouslv conforming sign has been ordered. and ending on the date removal is required. This
process makes a structure which was legally erected with all permits. legallv non-conforming for a
period of time. After an amortization period. the sign becomes illegal and non-conforming.
Animated or MO'.<ial: SillIl. AHy sign WffiM Hses movemeat, lightiag, or Sfleeial materials to
depicting action. motion. light or color changes or el'eate a 9peeial effeet or seeae through electrical
or mechanical means. excluding electronic message signs.
Awning. CaHOIl.... er MartlHee Sign. A aoa eleeme sigH that is prillteEi on, paiffieEi oa, er aftaeheEi to
aH awmng, ellflepy, or ffiafljllee llfIEi is erny pOfffiitieEi ea tile -ieFlieal swillee or flap. A building
mounted sign that provides additional functionality as shelter or shade.
Backlil!hted Letter. An illuminated reverse channel letter (open or translucent back) so light from
the letter is directed against the surface behind the letter. producing a halo lighting effect around the
letter; also referred to "silhouette lighted" or "halo lighted".
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SIGN REGULATIONS -19.22
Banner. Flag Pennant or Balloon. Any cloth, bunting, plastic, paper, or similar material used for
advertising purposes attached to or pinned on or from any structure, staff, pole, line, framing, or
vehicle, including captive balloons and inflatable signs but not including official flags of the United
States, the State of California, and other states of the nation, counties, municipalities, official flags
of foreign nations and nationally or internationally recognized organizations.
Bench SillIl. Cepy paimell eR ~' pertieR ef a bas stap BeReh. A sign located on the seat or back of
a bench or seat placed on or adiacent to a public right-of-wav. A type of street furniture.
Billboard or Outdoor Advertising SillIl. A sign structure advertising an establishment,
merchandise, service, or entertainment, which is not sold, produced, manufactured, located or
furnished at the site on which the sign is located. This does not include Freeway Signs or Kiosk
Signs. MC 929 l/19/95
Buildinl! Code. State and/or local regulations governing public health. welfare and safety of
construction and maintenance.
Building FasciaFaee ana/er freftttll,:e. 'The length ef the siflgle from BlIilEliRg ell!lvatieR iR whieh the
primary eiHfaHee te the bllSifless is leeatell. That portion of anv elevation of a building. extending
verticallv from the grade to the top of parapet wall or eaves. and horizontallv across the entire width
of the building elevation. including slanted wall surfaces sometimes referred to as mansards. If
more than I business is located in a single building, then such length shall be limited to that portion
which is occupied by each individual business.
Buildinl!: Mounted Sil!:ll. A sign that is applied or attached to a building.
Cabinet Sil!:ll. A sign structure consisting of the frame and face(s). not including the internal
components. embellishments or suPPOrt structure.
Canopy. See Marouee.
Canopy Sil!:ll. (!) A building-mounted sign functioning as a marquee. (2) A sign mounted on a
marquee or canopv.
ChaDlzeable COpy Panel. A section of a sign that functions like a changeable copv sign.
Changeable CoPY Sign. ^ sigH aesigHea te allew the ehanging ef eep)' threugh mWHla!,
meeaanieal, er eleetfieal means iReluaing time ana teHlflemlllfe. A variable message sign composed
of individual letters. panel-mounted in or on a track sYstem. or mav be electronicallv variable.
Channel Letter. Fabricated or formed three-dimensional letter that mav accommodate a light
source.
Civic Event SillIl. A temporary sign, other than a commercial sign, posted to advertise a civic event
sponsored by a public agency, school, church, civic-fraterna1 organizations, or similar non-
commercial organization.
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SIGN REGULATIONS -19.22
CemmeFsial SeaseRal 8ien. f.n "efleR" er "(lIeGes" 'IIlIlS8'.V sign, flestes ell a seaseRal basis.
Conforminl! Silrn. A sign that is legally installed in accordance with federal. state and local laws
and ordinances.
ConsDicuitv. The characteristics of the sign that enable an observer to differentiate the sign from
the surrounding environment.
Construction SillIl. A temporary sign erected on the parcel on which construction is taking place,
limited to the duration of the construction, indicating the names of the architects, engineers,
landscape architects, contractors, or similar artisans, and the owner, financial supporters, sponsors,
and similar individuals or firms having a major role or interest with respect to the structure or
project.
Content Neutral Time. Place and Manner Re2lllations. Consistentlv applicable non-
discriminatorv sign regulations that specify. without reference to the content of the message. when.
how and where a sign can be displaved. with phvsical standards. such as but not limited to height.
size and location. that allow the sign to be readable.
Contrast. The difference or degree of difference between things having similar or comparable
natures. such as light and dark areas. colors. or typefaces.
CODY Area. Areas that enclose the actual copv on a sign.
Custom Si2ll. A sign designed. manufactured and installed to meet the requirements of a specific
location.
Deck Cabinet. Similar in detail and use as a racewav. except larger in cross section. to provide a
background area.
Dimensional Letter. A specification description of a letter. logo or symbol. either cut out. cast.
molded or fabricated in material such as metal or plastic. to create a raised condition.
Directional Sign. A sign limites te sireetielllll messages, flriaeil"ally fer designed to provide
direction to pedestrian or vehicular traffic" SlieR as "elle way", "elltmBee", er "el[it".
Directorv Sil!l1. A sign that identifies the names and locations of tenants in a multi-tenant building
or in a development made UP of a grOUP of buildings.fef listing the tellaRts ef esellflants IHlS their
swte RWRbEIFS ef a bwlsillg er sellter.
Double-faced SillIl. ,A. siHgIe stIlIetllFe sesignes with the illteRt ef I"Ftl"iisiRg eeflY ell beth sises...A
sign with two parallel OPpOsing (back-to-back) faces.
Electric Sign. Anv sign containing or using electrical wiring.
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Electronic Message Center (EMC) Sial. A sign Awiing tile eajlooility ef presenting variable
message sign that utilizes computer-generated messages or some other electronic means of
changing COpy. These signs include displays using incandescent lamps. LED's. LCD's or PDP's.
by prejeeting llIl eleetfllnieally eeHlrelled pattern against a esntmsting baekgrolffid llIld wilieh ean
be pregmrnmed te tile message display peAedieally. MC 1169 1/15/01
Exterior Illuminated Sin. A sign that is illuminated bv a light source that is directed toward. and
shines on the face of a sign. Also called direct illumination.
Eaveline. The bottom of the roof eave or parapet.
C MWUNE
Face. The surface area on a sign where advertising copv is displaved.
Fascia Sin. A building mounted sign.
Flal!: Test. A target raised in order to determine the appropriate height and/or size of a sign.
Flashing Sign. A sign that contains an intermittent or sequential flashing light source. Generallv.
the sign's message is constantlv repeated. and the sign is most often used as a primary attention-
getting device.
Flat Cutout Letter. A dimensional letter cut from sheet or plate stock.
Fluorescent LamD or Tube. Electric-discharge lighting utilizing glass tubing manufactured to
standard lengths.
Font. A set of letters. numerals and shapes which conform to a specific set of design criteria.
Freestanding Sign. A sign that is supported by I or more uprights, braces, poles, or other similar
structural components that is not attached to a building or buildings.
Freewav Sign (off-site). A sign adjacent to a freeway right-of-way which advertises a freeway
adjacent business or a qualifYing business in close proximity to a freeway pursuant to the provisions
of 19.22.080(4) of this chapter. MC 929 l/19/95
Freewav Sil!:D lon-site). A sign adiacent to a freewav right-of-way. advertising the pnmary
business or businesses located on that site.
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Front Lil!hted Letter. An illuminated channel letter with translucent face.
Future Tenant Identification Sign, A temporary sign which identifies a future use of a site or
building.
Grand Qoeninlz. A promotional activity not exceeding 30 calendar days used by newly established
businesses, within 2 months after occupancy, to inform the public of their location and service
available to the community. Grand Openings does not mean an annual or occasional promotion of
retail sales by a business.
Height of Sign, The greatest vertical distance measured from the existing grade at the mid-point of
the sign support( s) that intersect the ground to the highest element of the sign.
Holidav Decoration Sign, Temporary signs, in the nature of decorations, clearly incidental to and
customarily associated with holidays.
Identification SillIl. A sign providing the name, type of business, or the name and logo in
combination, identifYing a particular business establishment.
lllellal SillIl: Any of the following:
. A sign erected without first complying with all ordinances and regulations in effect at the
time of its construction and erection or use.
· A sign which is a danger to the public or is unsafe. (A sign that is a public nuisance as
defined in MC Section 8.30.010.)
. A sign which is a traffic hazard not created by relocation of streets or highways or by acts
of the City or County. (A sign that is a public nuisance as defined in MC Section
8.30.010.)
· A sign that is a public nuisance as defined under Municipal Code Section 8.30.010. Me
1057 10/8/99 (includes abandoned signs)
llluminated Sign. A sign with an artificial light source for the purpose of lighting the sign.
Informational SillIl. A sign identifYing the type of product of service provided by a business. MC
90 I 5/20/94
Institutional Sign, A sign identifYing the premises of a church, school, hospital, rest home, or
similar institutional facility.
Interior Sil!ll. A sign located inside a building or other facility not meant to be viewed primarily
from a public right-of-wav.
Internallv Illuminated Sil!n. A sign that is illuminated bv a light source that is contained inside
the sign.
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Kiosk. An off-premise sign used for directing people to the sales office or models of a residential
subdivision project. Design details of such signs are shown as Figure 16-1 under Section
19.22.080(2Xc) of this Chapter.
LCD. Liquid Crystal Display.
LED. Light Emitting Diode.
Legal Nonconforming SillIl. A legally established sign which fails to conform to the regulations of
this Chapter.
Lelribilitv. The characteristics of letters. numbers. graphics or symbols that make it pOssible to
differentiate one from the other. See Conspicuitv.
Listed Silm. A sign labeled to indicate that the manufacturer of the sign is identified in a list
published bv a National Recognized Testing Laboratory as producing signs in conformance with
the applicable American National Standard.
Local ShoDPinlZ Center. A shopping center with a gross site area of less than 20 acres. (MC 1179
9/16/04
LolZO. An established identifYing symbol or mark associated with a business or business entity.
MC 834 6/19/92
LolZO SillIl. An established trademark or symbol identifYing the use of a building.
Maior Tenant. A shopping center key tenant(s), which serves to attract customers to the center
through its size, product line, name, and/or reputation as determined by the center property
owner/authorized property management. The term anchor tenant is interchangeable with the term
major tenant. MC 834 6/19/92; MC 1179 9/16104
Mansard. A decorative fascia used to hide equipment or articles on the roof or to enhance the
storefront appearance.
Marquee. A permanent canopv. often of metal and glass. proiecting over an entrance.
Marquee Sil!l1. (!) A sign mounted on a permanent canopv; (2) A traditional industry term for the
variable message section ofa canODV sign; (3) An integral sign and permanent canopv.
Menu Board. A variable message sign that allows a retailer to list products and prices.
Messalle Area. The area within the sign panel defining the limits of the message.
Messal!e Center. An electronicallv or mechanicallv variable message sign. enabling changes to be
made from locations other than at the sign. (See Variable Message Sign).
Mobile Silm. A pOrtable sign mounted on a trailer.
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Monument Sil!l1. L\n iRatlflenaent struetllre sllflflartea from gmde ta the saltem af the A ground
sign with low overall height and the appearance of having a solid base. (see Freestanding Sign).
NEe. National Electric code.
Neon Sign. A sign manufactured utilizing neon tubing. which is visible to the viewer.
Off-Premise Site Sign. Any sign which advertises or informs in any manner businesses, services, or
events at some location other than that upon which the sign is located. This does not include
billboard or outdoor advertising structure. MC 929 1/19/95
On-Premise Sign. A communication device whose message and design relates to a business. an
event. goods. profession or service being conducted. sold or offered on the same property where the
sign is erected.
Open Channel Letter. A dimensional letter that has no face and. if illuminated. the light source is
visible. A clear face mav be used for phvsical protection of internal compOnents.
Ooen House Sil!l1. A temporary sign posted to indicate a sales person is available to represent the
property subject to sale, lease, or rent.
Painted Wall Sign. See Building Mounted Sign.
Pan Channel Letter. A dimensional letter constructed with side walls. back and a face. making the
letter a solid integra! unit with the side walls and back having a pan-shaped cross section.
Pan Face. A plastic sign face molded into a three dimensional shape. Also called molded face.
molded and embossed face. molded and debossed face.
Parapet. A wall-like barrier at the edge of a roof or structure.
PDP. Plasma Displav Panel.
Permanent Flmls. Any canvas, vinyl-coated fabric, acrilan, or similar material used for decorative
or architecturaI enhancement with no commercial advertising of products or services. Permanent
flags are related to a culturaI or civic event or goal of the City. Me 979 9/5/96.
Permanent Sign. A sign attached to a building. structure or the ground in a manner that will resist
environmental loads such as wind. and precludes readv removal or movement of the sign.
Point-oC-Purchase Sign. A sign that advertises a product at its pOint of sale. or "point-of-purchase"
location.
Pole or Pvlon Cover. An enclosure for concealing and/or decorating pOles or other structuraI
sUPpOrts of a ground sign.
Pole Sign. A freestanding sign with a visible support structure.
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Political SillIl. A temporary sign directly associated with national, state, or local elections,
regulated bv Chapter 16.12.
Portable SillIl. A sign that is not permanently affixed to a structure or the ground.
Post and Panel Silro. An unlighted sign fabricated bv using one or more visible posts to support
the sign bodv.
Primary SillIl. The largest sign located on the building front wall containing the main entrance.
MC 901 5/20/94
Primary Wall. The wall on a non-residential structure that contains the primary entrance to the
business. Me 1008 12/18/97
Proieetinl!: Silro. A building-mounted sign with the faces of the sign perpendicular to the building
fascia.
Promotional Silm. A sign erected on a temporary basis to promote the sale of new products, new
management, new hours of operation, a new service, or to promote a special sale.
Public Nuisance. A sign, sign structure or advertising structure which is one or more of the
following:
· A public nuisance as defmed under Municipal Code Section 8.30.010.
. An abandoned sign as defined in Section 19.22.030.
· An illegal sign as defined in Section 19.22.030. MC 1057 10/8/99
Push- Throul!:h. A letter or logo cut out of a backing material that is as thick or thicker than the sign
face material. and mounted on the inside of the sign face so that the backing material's thickness
extends flush with or through and bevond the front plane of the sign face.
Racewav. An electrical enclosure that may also serve as a mounting structure for a sign.
Real Estate Sil!ll. An on-site sign pertaining to the sale or lease of the premises.
Recolroition. Refers to the ability of a viewer to identifY a message.
Regional Shooollg Center. A shopping center with a gross site area of20 acres or more. MC 1179
9/16/04
Rel!lllatorv Silro. A sign having the primary purpose of conveving information concerning rules.
ordinances or laws.
Retainer. A framing member mounted around the perimeter of a sign face and attached to the sign
cabinet structure. designed to attach the face to the cabinet and/or to provide decorative trim.
Return. The sides of a channel letter.
Reveal. An indented detail on a sign.
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Reverse Channel Letter. A fabricated dimensional letter with OPll<lue face and side walls.
Roof Sign. A sign erected, constructed, or placed upon or over a roof of a building, including a
mansard roof and which is wholly or partly supported by such buildings.
Secondary Sign. A sign identifYing a business located within the tenant space of the primary
business. MC 1008 12/18/97
Sidewalk/Sandwich Shro. A moveable sign not secured or attached to the ground or surface uoon
which it is located. but supported bv its own frame and most often forming the cross-sectional
shape of a letter "A".
~. Any slnIettHe, hetlSing, de'/ise, figure, statliary, paifltiHg, visual display with words or
symbols designed to convev information or attract attention. , me8sage plaeard, or ether
eeHtfiv8fiee, or any pM thereef, 'l/lIieh is desigaee, eenstfooted, ereatee, engrneeree, inteneee, er
usee to atP/eFtise, or to provide Elata er iBfermatien in the nattHe of aEI'/emsiHg, for BRY of the
following pm'flese8: te designate, ideBti~, Elr indieate the 8lIIHe of the BlIsines8 of the OVffier or
oeellflaBt ef the Jlremises lIJlen whieh the aEI'/Ol'tising diSJllay is leeated; er, to aElvem8e the busine8s
eonelleted, serviees tt'/ailable 8r rendered, or the goods preffileee, sold, or available fllr sale, lIJlen
the JlreJlerty '.vflere the atP/eFlising diSJllay is ereetee.
Sim Band. A horizontal area above the entrances to a multi-tenant building. architecturallv
designed to accommodate signage in a signcentric manner.
Sign Area. The entire face of a sign, ioollldiag the sllffaee BRd excluding any framing, projections,
ef' molding, bllt not iRelll6ing the or support structure. Indiviell!l! eilamiel type letters ffiOllRtee on
a BlIilcliRg Channel letter signs shall be measured by the area enclosed by four straight lines
outlining each word.
Sim Face. The area of a sign on which copv is intended to be placed.
SillIl Prolmllll. A coorclin"t~ program of 1 or more signs for an individual building or building
complexes with multiple tenants.
Simcentric Desim. Building architectura1 design which makes the signage the prominent visual
feature.
Sinele Face Sim. A sign with onlv one face plane.
Street Furniture. Advertising displavs. which mav provide a public amenity. positioned at close
proximity to pedestrians for eve-level viewing or at a curbside to reach vehicular traffic. An
example is a bench sign.
Temoorarv SillIl. A sign intended to be displayed for a limited period of time.
Time and Temperature Displav. A variable message sign which displavs current time and
temperature in a stationary or alternating manner. Some also displav simple messages.
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Trademark. A word or name which, with a distinctive type or letter style, is associated with a
business or business entity in the conduct of business. MC 834 6/19/92
UL. An abbreviation for Underwriters Laboratories. Inc.. a Nationallv Recognized Testing
Laboratorv.
Under-Canopy Sil!D. A sign designed to be mounted underneath a canopv.
Variable'Messae:e Sil!D. A sign that includes provisions for message changes. Also called
changeable COpy panel. changeable copv sign, time and temperature sign. electronic message center
or menu board.
Vehicle Dealership. One or more vehicle sales establishments (with ancillary used cars and
recreational vehicle sales). MC 11694/15/04
Vehicle Silm. A sign which is attached to or painted on a vehicle which is parked on or adjacent to
any property, the principal purpose of which is to attract attention to a product sold or an activity or
business located on such property.
Visibilitv. The quality of a letter. number. graphic or symbol which enables the observer to
distinguish it from its surrounds or background.
Wall Sign, A sign painted on or fastened to a wall and which does not project more than 12 inches
from the building or structure.
Wavfmdinl!. Enabling a person to find his or her wav to a given destination through the use of
effective signage.
Window SillIl. Any sign that is applied or attached to a window or located in such a manner that it
can be seen from the exterior of the structure.
19.22.040 SIGN PERMIT REQUIRED
1. GENERAL
No sign, including a copy change, or temporary sign, unless exempted by this Chapter, shall
be constructed, displayed or altered without a sign permit or sign program approved by the
City. The Director shall review all signs unless otherwise stated.
2. SIGN PROGRAM
A sign permit for a sign program may be submitted for all new commercial, office, and
industrial centers consisting of 3 or more tenant spaces. The program may be filed with the
project application to construct the center, and may be processed concurrently with the
project application. The purpose of the program shall be to integrate signs with building
and landscaping design to form a unified architectural statement. MC 1057 10/8/99
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3. DESIGN REVIEW BY PLANNING COMMISSION
Anv sign permit or sign program submitted for review by the Director mav be referred to
the Planning Commission for Design Review. All prooosals for on-site electronic message
center si=e shall be referred to the Planning Commission for Design Review as a Sign
Program. Standard reauirements for electronic si=e programS shall include removal of
non-conforming signs from the site and prohibition of temoorary signs, including banners
and window signs.
19.22.050 EXEMPT SIGNS
Table 022.00 identifies the signs that are exempt from the provisions of this Chapter. MC 1057
10/8/99
TABLE 022.00 EXEMPT SIGNS
OMITTED INTENTIONALLY
NO CHANGES PROPOSED
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SIGN REGULATIONS -19.22
19.22.060
PROHIBITED SIGNS
The following signs are inconsistent with the sign standards set forth in this Chapter, and are
therefore prohibited:
A. Abandoned signs as defined in Section 19.22.030.
B. Animated, moving, flashing, blinking, reflecting, revolving, or any other similar
sign, except electronic message boards
C. Banners, flags, and pennants, except as permitted by Sections 19.22.070 and
19.22.090. MC 979 915/96
D. Bench signs. except as permitted bv Design Review or approved transit amenities.
E. Billboards or Outdoor Advertising signs, except as permitted by Section 19.22.080
of this Chapter. MC 9291/19/95
F. Chalkboards or blackboards
G. lllegal signs as defined in Section 19.22.030
H. Off-site or billboard signs, except as permitted by Section 19.22.080
I. Permanent sale or come-on signs
J. Portable signs or A-frame signs
K. Signs deemed to be a public nuisance as defined in Section 19.22.030 and MC
Section 8.30.010.
L. Roof signs. with the exception of mansards where no useable sign band is available.
M. Signs on public property, except for traffic regulatory, informational signs, signs
required by a governmental agency, and model home tour signs, and except as
permitted by Section 19.22.080. MC 812 12/5/91
N. Signs painted on fences or roofs
O. Balloons and other inflated devices or signs designed to attract attention, except as
allowed per Section 19.22.070.
P. Signs that are affixed to vehicles, excluding permanent signs on commercial
vehicles
Q. Signs which simulate in color or design a traffic sign or signal, or which make use
of words, symbols or characters in such a manner to interfere with, mislead, or
confuse pedestrian or vehicular traffic. Me 1057 10/8/99
19.22.070 TEMPORARY SIGNS
Special event signs and civic event signs may be approved by the Director for a limited period of
time as a means of publicizing special events such as grand openings, carnivals, parades, charitable
events, holiday sales, and special promotions. Such special event signs shall be limited to the
following provisions:
A. No temporary sign shall be erected without a temporary sign permit.
B. Temporary signs shall be limited to 90 continuous days per event within a 180-day
period from the start date of the event.
C. Temporary signs may include: promotional sales signs, banners, balloons, inflated
devices, search lights, beacons, pennants, and streamers.
13
MC-1316
SIGN REGULATIONS - 19.22
D.
All temporary signs shall be maintained in good condition; removed or replaced if
torn, faded or dirty.
Temporary banners shall be affixed to the walls of a building only.
E.
F.
Auto dealerships may apply for a yearly temporary sign permit for ongoing special
promotions. Me 1057 10/8/99
19.22.080
OFF-SITE SIGNS
1. REPLAeEMENT OF OFF-SITE BILLBOARD SIGNS ON THE SAME SITE
The owner of an off-site billboard sign may replace such sign on the same site with another
off-site billboard sign, subject to the following conditions:
A. A "like-for-like" replacement (Le., same size, height, and number of faces) is
permitted subject to a Development Permit.
B. The existing billboard sign shall be removed prior to the installation of the
replacement billboard sign. MC 1057 10/8/99
!!'C. An existing, legallv permitted billboard located within 600 feet of a freewav mav
replace the existinJl: static displav face(s) with electronic variable message center
sign(s). enabling changes to be made from remote locations. subiect to approval of a
Conditional Use Permit and a Department of TranspOrtation permit. and subiect to
the following criteria and requirements:
(l) No billboard shall be upgraded to an electronic variable message displav
unless the sign is located at least 1.000 feet from the nearest existing or
approved electronic message center or electronic displav sign.
(2) The size of the electronic variable message displav shall not exceed the
existing height. width or sign face area of the existing billboard.
(3) The design. placement. and brightness control shall complv with Department
of TranSpOrtation (Caltrans) standards. and all advertising content shall
complv with the Outdoor Advertising Act.
2. REPLACEMENT OF OFF-SITE BILLBOARD SIGNS ON NEW SITE
The owner of an off-site billboard sign may replace such sign on a new site with another
off-site billboard sign, subject to the following conditions:
A. The replacement site shall be located in the CG-I, CG-2, CH, 11, IH and IE land use
districts.
B. A conditional use permit shall be required for each sign, except that two
replacement off-site billboard signs (less than 100 square feet each) at two new
locations may be combined on a single conditional use permit application.
14
MC-1316
SIGN REGULATIONS -19.22
F.
G.
H.
C.
The advertising display area of the replacement sign shall not exceed the display
area of the existing sign or signs to be replaced, and in no event shall it be greater
than 672 square feet per face with a maximum of two faces. Display area does not
include decor or pole covers.
D.
Spacing shall be:
Up to 100 square feet of sign face - 300 linear feet.
Up to 300 square feet of sign face - 400 linear feet.
Up to 672 square feet of sign face - 600 linear feet.
E.
New billboards shall not be located within 1,000 feet of the gore points of freeway
to freeway interchanges or freeway interchanges and on- and off-ramps, or within
the interchanges themselves.
Under no circumstance shall more than one new sign be erected to replace one sign
removed.
The replaced sign( s) shall be removed prior to the installation of the replacement
billboard sign.
The Commission may require the removal of more than one off-site billboard or
painted bulletin by the owner in exchange for the right to locate one new
replacement sign at a new site. Me 1057 10/8/99
3. MODIFICATIONS TO EXISTING OFF-SITE BILLBOARDS
An increase in size, height, or number of faces may be permitted subject to a Conditional
Use Permit with the following conditions:
A. The site shall be located in the CG-I, CG-2, CH, IL, ill, and IE land use districts.
B. The total sign area shall not exceed 672 square feet per face with a maximum of two
faces.
C. Under no circumstance shall more than one new sign be erected to replace one sign
removed.
D. The new sign shall be removed prior to the installation of the billboard sign.
E. The Commission may require the removal of more than one off-site billboard in
exchange for an increase in the size, height, or number of faces. MC 1057 10/8/99
4. OFF-SITE RESIDENTIAL SUBDIVISION DIRECTIONAL SIGNS
The following shall regulate and establish a standardized program of off-site residential
subdivision directional kiosk signs for the City. For the purposes of this subsection, a
residential subdivision is defined as a housing project within a recorded tract where 5 or
more structures or dwelling units are concurrently undergoing construction.
15
MC-1316
SIGN REGULATIONS -19.22
A.
The panel and sign structure design shall be in accordance with Figure 16-1.
B.
No kiosk sign structure shall be located less than 300 feet from an existing or
previously approved kiosk site, except in the case of signs on different corners of an
intersection.
C.
The placement of each kiosk sign structure shall be reviewed and approved by the
Director.
D.
All kiosk signs shall be placed on private property with written consent of the
property owner or on City right-of-way pursuant to a City encroachment permit.
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E. A kiosk sign location plan shall be prepared, showing the site of each kiosk
directional sign, and shall be approved by the Director prior to the issuance of a
sign permit.
F. There shall be no additions, tag signs, streamers, devices, display boards, or
appurtenances, added to the kiosk signs as originally approved, no other non-
permitted directional signs, such as posters or trailer signs, may be used.
G. All non-conforming subdivision kiosk directional signs associated with the
subdivisions in questions must be removed prior to the placement of directional
kiosk sign( s).
H. Kiosk signs shall be removed when the subdivision is sold out. The entity
administering the program will be responsible for removal of panels and structures
no longer needed.
16
MC-1316
SIGN REGULATIONS - 19.22
5. OFF-SITE SIGNS ON PUBLIC PROPERTY
Private advertising signs may be placed on structures in the public right of way, such as bus
shelters, if there is a licensing agreement approved by the Mayor and Common eouncil
authorizing such off-site signs on public property. An application for a sign permit must be
approved prior to the construction of off-site signs on public property and the applicant and
the owner of the sign shall comply with the provisions of Section 19.22.100 regarding sign
construction and maintenance standards. MC 81212/5191
6. FREEWAY SIGNS
A. Off-site freeway signs are permitted for regionally significant businesses within
1000 feet of the freeways. MC 1057 10/8/99
B. There is an existing freeway sign to which the subject business may attach a new
sign face or a new sign may be constructed to include the off-site business and
futurelexisting business on the subject site.
C. Freeway signs shall be installed in the following manner:
(I) The sign area for the new freeway sign shall be equal to or less than the
existing sign.
(2) The existing sign structure shall be in conformance with current Development
Code standards.
D. Off-site freeway signs are permitted for regionally significant shopping areas subject
to approval of a Sign Program. MC 1057 10/8/99
7. OFF-SITE ELECTRONIC MESSAGE CENTER SIGNS MC 1211 7/5105
A. Off-site electronic message center signs are permitted in the following location,
subject to a Conditional Use Permit:
!.- Central City South
. Southeast Industrial Park
B. The size and advertising areas will be determined through the Conditional Use
Permit process.
C. The height shall be limited to 50' above the grade of the freeway unless a flag test
determines that greater height is needed for visibility.
D. The sign face may extend up to 5 feet from the edge of the property.
E. Off-site electronic message center signs may be placed no closer than 1,000 feet
from another electronic message center sign (on-site or off-site).
17
MC-1316
SIGN REGULATIONS -19.22
H.
I.
19.22.090
F.
Off-site electronic message center signs must be fitted with automatic dimming
devices, capable of lowering the intensity of light during evening hours, rainy,
foggy, or cloudy days, or similar situations.
G.
Off-site electronic message center signs are subject to a license agreement with
the eity of San Bernardino. The license agreement will include, but is not limited
to, signage content and "air time" for public service announcements, and may
include a revenue-sharing provision.
Off-site electronic message center signs must be located in the Freeway Corridor
Overlay District, subject to the provisions in the Outdoor Advertising Act
(Chapter 2 in the State of California Business and Professions Code). These
provisions include, but are not limited to, placement, location, content, and
maintenance.
Off-site electronic message center signs shall not be installed until written
approval has been granted by the State Department ofTransportation (Caltrans).
PERMANENT FLAGS
Permanent flags may be installed subject to a comprehensive sign program pursuant to Section
19.22.040(2). Permanent flags shall be consistent with programs that relate to a culturaI or civic
event or goal of the City. Standards of safety and maintenance shall be assured. Such flag
programs shall be subject to the following provisions:
1. Permitted uses!buildings include auditoriums, convention halls, performance centers,
libraries, museums, public agency facilities, approved urban design plans, and other
uses!buildings deemed similar by the Director, pursuant to Section 19.02.070(3).
2. Flags shall be constructed of pliable materials such as canvas, vinyl-coated fabric, acrilan,
or similar materials which will withstand exposure to wind and rain without significant
deterioration.
3. No sign permits for single flags and banners are permitted.
4. No commercial advertising of products or services is permitted on permanent flags.
5. All permanent flags shall require building permits as necessary for construction or
installation.
6. Decorative flags shall be placed so there is no projection above the eaveline of the building.
7. Decorative flags shall be non-ilIl1mim,tP.d.
8. Flag copy shall be limited to the name and date of publicized event.
9. The number and location of permanent flags shall architecturally enhance the building on
which they are placed. MC 979 9/5/96
18
MC-1316
SIGN REGULATIONS -19.22
19.22.100
ABANDONED SIGNS
I. Any abandoned or illegal sign is hereby declared to be a danger to the health, safety, and
welfare of the citizens of San Bernardino. Any sign which is partially or wholly obscured
by the growth of dry vegetation or weeds or by the presence of debris or litter also
presents a danger to the health, safety, and welfare of the citizens of San Bernardino. Any
such sign as set forth herein is hereby deemed to be a public nuisance.
2. Any abandoned sign deemed to be a public nuisance shall be removed by the property
owner within 30 days after notice via a Notice of Violation from the Code eompliance
Department. Within the 10 days after the notice, the property owner may request an
appeal hearing before the Hearing Officer on the abandonment and nuisance
determination. The appeal shall be granted or the decision modified if facts or
circumstances disprove the existence of a public nuisance. If no hearing is requested, or if
the appeal has been denied and/or if there is no correction to the violation, the eode
Compliance Department will abate the violation. Costs of such abatement may be
assessed against the property, using the procedures established in Municipal Code Section
8.30.090. MC 1057 10/8/99
19.22.110 SIGN CONSTRUCTION AND MAINTENANCE
I. Every sign, and all parts, portions, and materials shall be manufactured, assembled, and
erected in compliance with all applicable State, Federal, and City regulations and the
Uniform Building Code.
2. Every sign including those specifically exempt from this Development Code in respect to
permits and permit fees, and all parts, portions, and materials shall be maintained and kept
in good repair.
3. A maintained sign is a sign that meets all of the following criteria:
A. All sign faces, supports, braces, guys and anchors are kept in repair and in a proper
state of preservation.
B. There is no evidence of deterioration, including peeling, rust, corrosion, dirt, fading,
discoloration or holes.
C. The sign does not have broken or missing sign faces or letters.
D. There is no chipped or peeling paint.
E. There are no missing or inoperative lights.
4. An unmaintained sign shall be repaired or replaced within 30 calendar days following
notification via a Notice of Violation from the Code Compliance Department.
Noncompliance with such a request shall constitute a nuisance and penalties may be
assessed in accordance with the provisions of Chapter 19.46. MC 1057 10/8/99
19
MC-1316
SIGN REGULATIONS -19.22
19.22.120
NONCONFORMING SIGNS
1. A legal non-conforming sign may be reused subject to the following:
A. The sign is not abandoned or illegal as defined in Section 19.22.030.
B. The sign is not a public nuisance as defined in Section 19.22.030 and Me Section
8.30.010.
C. The sign is maintained in accordance with Section 19.22.110.
D. The sign is cut-off at the base and stored onsite, provided the stored sign is not
visible from the public right-of-way or from adjacent properties. Storage of the sign
must be in compliance with all applicable provisions of the Development Code.
E. The property owner has 24 consecutive months from the date of removal to reinstall
the sign for a tenant. A legally established tenant must occupy the site in order for
the sign to be reinstalled.
F. If the use of the sign is discontinued for a period of 24 or more consecutive calendar
months, it shall lose its legal non-conforming status, and any replacement signage
shall be required to conform with the provisions of this Development Code.
2. All non-conforming signs shall be demolished when the building that they advertise is
demolished. MC 948 7/10/95
3. Legal non-conforming wall signs shall not prevent the installation of conforming
freestanding signs, nor shall legal non-conforming freestanding signs prevent the
installation of conforming wall signs. Me 1057 10/8/99
19.22.130 REMOVAL OF ILLEGAL SIGNS
Any illegal sign shall be removed by the property owner within 10 days after notice via a Notice
of Violation from the Code Compliance Department. Within the 10 days after the notice, the
property owner may request a hearing before the Hearing Officer on the illegal sign
determination. The appeal shall be granted or the decision modified if facts or circumstances
disprove the existence of an illegal sign. If no hearing is requested, if the appeal has been denied
and/or there is no correction to the violation, the Code eompliance Department will abate the
violation. Costs of such abatement may be assessed against the property, using the procedures
established in Municipal Code Section 8.30.090. MC 1057 10/8/99
19.22.140 INVENTORY AND ABATEMENT
Within 6 months from the date of adoption of this Development Code, the City shall commence a
program to inventory and identifY illegal or abandoned signs within its jurisdiction. Within 60 days
after this 6-month period, the City shall commence abatement of identified illegal or abandoned
signs.
20
MC-1316
SIGN REGULATIONS -19.22
19.22.150
SIGN REGULATIONS
Table 022.01 identifies the signs permitted in each of the land use districts. In addition to the
following regulations, all signs must be in compliance with all other provisions of this Chapter
pertaining to signs.
21
MC-1316
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