Loading...
HomeMy WebLinkAboutR09-Redevelopment Agency -- . , R"VELOPMENT AGENCY.~ST FOR ~ISSION/COUNCIL A~ION From: Glenda Saul, Executive Director ,..... ~t: Redevelopment Agency Subject: ENTERPRISE ZONE AGREEMENT - CALIFORNIA STATE - DATA GATHERING SYSTEM Date: November 12, 1985 Synopsis of Previous Commiaion/Council action: 3-19-85 Approval of Application under AB40 3-20-85 3-21-85 Review by Ways and Means Committee Review by Ways and Means Committee 3-25-85 4-15-85 5-2-85 Council/Commission approval of Enterprise Zone boundaries Item continued, referred to Ways and Means Item continued, referred to Ways and Means (Continued on next page...) See Attached Recommended motion: MAYOll AHD COMMON COUNCIL r-- ~WTION OF THE CITY OF SAN BERNARDINO AUTHORIZING AND DIRECTING THE EXECUTION OF AN AGREEMENT WITH THE FOUNDATION FOR CALIFORNIA STATE UNIVERSITY, SAN BERNARDINO, RELATING TO TIlE DEVELOPMENT OF A MARKETING STRATEGY FOR THE ENTERPRISE ZONE BY THE DATA GATHERING CENTER OF CALIFORNIA STATE UNIVERSITY, SAN BERNARDINO ~cd~ , Signature GLENDA SAUL Contact person: FUNDING REQUIREMENTS: Amount: $ 50,025 ihHIl6 T Phone: 383-5081 1, 2, 3, 5, 6 Ward: EZ Project : January 6, 1986 Date: Supporting data attached: YES No edverse Impact on City: rncil Notes: "- 0977K1 SL IV.. 1/6/86 Agenda Item Nh' 9 c c c -- c - - ~ ',"" ....; :> "'- Glenda Saul, .Executive Director CONTINUED FROM PAGE 1 - ENTERPRISE ZONE Synopsis of Previous eo..iss1on/Councll action (continued): 5-6-85 5-10-85 7-22-85 8-19-85 8-26-85 9-23-85 10-7-85 Resolution 4759 Preapplication approved City Resolution 85-163 - Finding of need and authorizing submittal to State Executive Director authorized to negotiate EIR/EIS with URS Reso 4787 authorized execution of contract with URS Resolution 4792 authorized contract with Van Osdel, Dukes, Amis for Final Appl1ca tion Amendment to URS contract authorized City Resolutiona 85-405 Allocating housing funds to Enterprise Zone 85-406 Allocating beautification and Employment Linkage funds to Enterprise Zone 85-407 Designating Deputy City Administrator as Zone Coordinator Commission Reaolutions 4804 authorizing staff to develop data base agreement 4805 authorizing staff to develop incubator project 10-14-85 City Resolutions 85-410 Allocating street improvements 85-411 Directing development of new code designation. Commisaion Resolutions 4806 Establishing Zone Management Office 4807 Directing development of Marketing Program 4808 Directing development of Export Program 10-21-85 City Ordinance 3.18 "Enterprise Zone Incentives" Agency Resolution 4814 Operation Second Chance Technical Assistance Program 0977K/SL 11 ~ IR~ c c c - - c . r-'" .:) :) -- Glenda Saul, Executive Director 11-1-85 ENTERPRISE ZONE City Resolutions 85-481 Approving Enterpriae Zone Application and Authorizing the Executive Director of the Redevelopment Agency to Submit the Application to the State of California 85-482 Formally Receiving Draft Environmental Impact Report/Environmental Impact Statement on Enterprise Zone, and Authorizing Planning Department to Submit Notice of Completion and Seek Comments City Ordinances MC-480 Establishing Incentives to be Granted Certain Businesses and Certain Residential Construction within the Enterprise Zone . MC-48l Establishing Incentives to be Granted Certain Bsuinesses and Certain Residential Construction within the Enterprise Zone, and Declaring the Urgency Thereof 11-18-85 Approval, in concept, of contract with Data Gathering Center for needs assessment study 12-2-85 MC-485 amendment of commercial incentives 0977K/ SL 1/6/86 .- -- Clk OF SAN BERNARDliIl, - REQUM FOR COUNCIL ACt(ON ~ '- STAFF REPORT On October 7, 1985, the Commission adopted Resolution 4804, authorizing staff to negotiate an agreement with the Data Gathering Center (California State University, San Bernardino) for the development of a needs assessment study for the Enterprise Zone. As a result of aeveral meetings between Agency staff and the Data Gathering Center, a Marketing Plan outlining objectives and methods was developed. Under the terms of.the proposed contract, in Phase I of the program, the Center will determine the particular needa of the Enterprise Zone, identify industries which can meet those needs, target specific companies likely to move to the Zone, and develop a marketing strategy to attract those companies. The marketing strategy will also include a plan to sell the Enterprise Zone concept to Zone residents. Phase II of the program will entail the monitoring of the marketing strategy as implemented by the City for its effectiveness in meeting stipulated goals and recommend any appropriate modifications. The Center estimates Phase I will cost approximately $50,025. Phase II will be charged on the basis of time and materials. Conceptual approval of this contract was given by the Commission on November 18, 1985. <::: Staff recommends adoption of the attached resolution. c 75-0264 0977K/SL 1/6/86 c 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 <:: 27 c c o ~ ~ RESOLUTION NO. RESOLUTION OF THE CITY OF CITY OF SAN BERNARDINO AUTHORIZING AND DIRECTING THE EXECUTION OF AN AGREEMENT WITH THE FOUNDATION FOR CALIFORNIA STATE UNIVERSITY, SAN BERNARDINO, RELATING TO THE DEVELOPMENT OF A MARKETING STRATEGY FOR THE ENTERPRISE ZONE BY THE DATA GATHERING CENTER OF CALIFORNIA STATE UNIVERSITY, SAN BERNARDINO. BE IT RESOLVED BY THE MAYOR AND COMMON COUNCIL OF THE CITY OF SAN BERNARDINO AS FOLLOWS: SECTION 1. The Mayor of the City of San Bernardino is hereby authorized and directed to execute for and on behalf of the City of San Bernardino an agreement with the Foundation for California State University, San Bernardino, relating to the development of a marketing strategy for the Enterprise Zone by the Data Gathering Center of California State University, San Bernardino, with such changes thereto as may be approved by the Mayor and City Attorney. A copy of said agreement is attached hereto as Exhibit -1- and incorporated herein by reference as though fully set forth at length. I HEREBY CERTIFY that the foregoing resolution was duly adopted by the Mayor and Common Council of the City of San Bernardino at a meeting thereof, held on the , 1986, by the following vote, to day of wit: AYES: Council Members NAYS: ABSENT: 28 City Clerk C 1 r-- "-' 2 3 4 5 6 7 8 9 10 11 12 13 C 14 15 16 17 18 19 20 21 22 23 24 25 26 C 27 28 c o of The foregoing resolution is hereby approved this , 1986. :) day Mayor of the City of San Bernardino Approved as to form: ~/J~~ City Attorney -2- c C 1 2 3 4 5 6 7 8 9 10 11 c c o o :> AGREEMENT BETWEEN THE CITY OF SAN BERNARDINO AND THE POUNDATION FOR CALIPORNIASTATE UNIVERSITY, SAN BERNARDINO, RELATING TO THE DEVELOPMENT OF A MARKETING STRATEGY FOR THE ENTERPRISE ZONE BY THE DATA GATHERING CENTER,. CALIFORNIA STATE UNIVERSITY, SAN BERNARDINO THIS AGREEMENT, effective the day of , 1986, by and between the CITY OF SAN BERNARDINO, a municipal body corporate, hereinafter referred to as the .City., and the FOUNDATION POR CALIFORNIA STATE UNIVERSITY, SAN BERNARDINO, hereinafter referred to as .Contractor., sets forth the agreement of the parties. SECTION 1. Recitals. A. City has established an Enterprise Zone pursuant to ordinance duly adopted by City, and has requested state 12 designation of its Enterprise Zone. 13 14 B. To maximize the benefit of the Enterprise Zone, City desires to develop a marketing strategy aimed at accomplishing 15 the following objectives of the City's Enterprise Zone: 16 17 18 1. To reduce unemployment in the Zone; 2. To increase the net growth of locally owned business in the Zone; 19 20 3. To increase the net growth of business in the Zone; 21 4. To create new housing in the Zone; 5. To renovate both existing housing and commercial 22 23 establishments in the Zone; 24 6. To promote outside investment in the area 25 encompassed by the Zone; 26 27 7. To reduce crime in the Zone; 8. To produce a greater feeling of social cohesion, 28 i.e., community, in the Zone; 1 c c c c :) c ,:) 9. To increase per capita income in the Zone; and 1 10. To accomplish these objectives within the 2 perameters of the Environmental Impact Report/Statement so as not 3 to adversely affect either the Zone or other areas in the City. 4 C. Contractor represents that it has the knowledge, 5 experience and expertise required to develop a comprehensive 6 marketing plan and strategy to maximize the benefits of the 7 Enterprise Zone, and to meet the following marketing objectives: 8 1. To promote local businesses within the Zone and to 9 encourage community support for such businesses; and 10 2. To attract outside business to the Zone which will 11 have a positive impact on the Zone. 12 SECTION 2. Implementation. The parties therefore do agree 13 as follows: 14 15 A. Contractor shall forthwith formulate a plan for 16 successfully marketing the City's Enterprise Zone, including 17 conducting such marketing research as is appropriate. The parties contemplate that such marketing research shall consist of 18 19 the following: 20 1. Identify existing and potential patterns of 21 consumer behavior, including needs and wants within the Zone, and 22 to obtain information concerning how citizens of the Zone could 23 be encouraged to support local business in the area; 24 2. Identify existing locally owned business to obtain 25 information concerning their .needs and wants. so as to 26 strengthen locally owned business inside the Zone; 27 3. Identify potential entrepreneurs inside the Zone to 28 obtain information concerning how they might be encouraged to start a business in the Zone. 2 c c c c o o J 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 ~ 23 24 25 26 27 28 4. Target businesses outside the Zone, i.e., greater San Bernardino, Inland Empire, and outside the area, to obtain information for marketing the Zone to such organizations; 5. Identify key Zone opinion leaders in order to use their interpersonal contacts as natural conduits for marketing the Zone to residents of the area. B. To carry out the development of such marketing strategy, Contractor shall follow the procedures outlined in its -Proposal for a Marketing Plan and an Evaluation Design- providing for research design for both a marketing plan for the City's Enterprise Zone and an evaluation plan for determining the success (or lack thereof) of the Enterprise Zone in accomplishing its stipulated objectives. A copy of the proposal is attached hereto as Exhibit -1-, and is incorporated herein by reference. C. Contractor shall develop the marketing plan as proposed, including all requisite research and studies, and present to the City within one hundred twenty (120) days from the date of execution of this agreement, a marketing plan. SECTION 3. Payment. City agrees to pay, and Contractor agrees to accept as full payment therefor, the sum of $50,025, for the preparation of the marketing plan in accordance with the proposal, annexed as Exhibit -A-. This fee shall cover all costs and expenses incurred by Contractor for Phase I, preparation of the Marketing Plan, and shall be paid as follows: 1/3 ($16,675) upon execution of this agreement; 1/3 ($16,675) at the midpoint of the project (on or before March 1, 1986); and 1/3 ($16,675) upon delivery of the completed report by Contractor. 3 c c c - c :) c o 1 SECTION 4. In addition, once the marketing plan has been 2 accepted by City and implemented by the City, the Contractor 3 shall move to Phase II, the evaluation plan, which shall entail 4 an ongoing monitoring of the marketing plan as implemented by the 5 City for its effectiveness in meeting its specified objective. 6 The ongoing monitoring shall include an evaluation to the 7 undertaking upon completion of the first full year of the 8 implementation of the marketing plan, and a further evaluation 9 each succeeding year through the first three years of the City's 10 implementation of such marketing plan. At the end of the three 11 years of implementation by the City, a final evaluation of the 12 Enterprise Zone will be conducted and an evaluation report, 13 including recommendations, will be submitted to the City. 14 Services for the Phase II, the ongoing monitoring and evaluation 15 of the marketing plan, shall be based upon cost and expense 16 factors agreed upon by the Contractor and City, at such time as 17 the monitoring is to be implemented, and amendments to this 18 agreement is contemplated setting forth the method by which such 19 factors shall be determined. 20 SECTION 5. Independent Contractor. At all times during the 21 term of this agreement, Contractor shall be an independent 22 contractor and shall not be considered an officer, agent, servant 23 or employee of City. City shall have the right to control 24 Contractor only insofar as the results of Contractor's services 25 rendered pursuant to this agreement, however, City shall not have 26 the right to control the means by which Contractor accomplishes 27 services rendered pursuant to this agreement. 28 4 c c c c -I o o :) 1 SECTION 6. Non-Assignable. Contractor may not assign, 2 ither voluntarily or involuntarily, this agreement or any 3 ights, benefits or obligations hereunder, to any other party 4 ithout first obtaining the approval of the City.in writing. 5 SECTION 7. Equal E~loyment Opportunity. During the 6 erformance of this agreement, the Contractor agrees as follows: 7 he Contractor will not discriminate against any employee or 8 pplicant for employment because of race, color, religion, sex or 9 ational origin. The Contractor will take affirmative action to 10 nsure that applicants are employed, and that employees are 11 reated during employment, without regard to their race, color, 12 religion, sex or national origin. Such action shall include, but 13 ot be limited to the following: employment, upgrading, 14 emotion, transfer, recruitment, recruitment advertising, layoff 15 r termination, rates of payor other forms of compensation, and 16 selection for training, including apprenticeship. The Contractor 17 agrees to post in conspicuous places, available to employees and 18 applicants for employment, notices setting forth the provisions 19 f this non-discrimination clause. Consultant will, in all 20 solicitations or advertisements for employees placed by or on 21 behalf of Contractor, state that all qualified applicants will 22 receive consideration for employment without regard to race, 23 color, religion, sex, or national origin. 24 SECTION 8. Notices. Notices to the parties, unless 25 otherwise requested in writing, shall be sent as follows 261111 1111 27 28 5 - :) c o c CITY: CONTRACTOR: 1 2 3 4 5 6 c City Administrator City of San Bernardino 300 North RDR Street San Bernardino, CA 92418 AND Executive Director Redevelopment Agency of the City of San Bernardino 300 North RDR Street San Bernardino, CA 92418 Foundation for California State University, San Bernardino 5500 University parkway San Bernardino, CA 92407 7 IN WITNESS WHEREOF, the parties hereto have executed this 8 9 ~greement as of the date first above written. 10 ~ITY OF SAN BERNARDINO 11 12 13 ~Y Mayor C 14 r.TTEST: 15 16 17 ~ity Clerk 18 r.pproved as to form: 19 c::tZ~JJ#2;-=e/ 20 ~ity Attorney 21 22 23 24 25 26 C 27 28 FOUNDATION FOR CALIFORNIA STATE UNIVERSITY, SAN BERNARDINC By Treasurer DATA GATHERING CENTER By Director 6 c c c c .- - o o :) THE CITY OF SAN BERNARDINO'S IlNTIlRPRISE ZONE: A PROPOSAL FOR A MARKETING PLAN AND AN EVALUATION DESIGN PREPARED BY THE DATA GATHBRING CBNTER CALIFORNIA 5I'ATE UNIVERSITY, SAN BERNARDINO I""'"'- '-' c c c o o :) nIB CITY OP SAN IIIlIINAIDlNO'S BN11lIlPRJSB ZONE; A PROPOSAL FOR A IlAJtmnNG PlAN AND AN BVALUATION DBSlGN lNTRODUCI'ION The followUJa propONl iDduda the research desipl fOl both a marketinl plan for the City'. Entcrpriac Zone and an naluation plan for detcrminina the IUCC. (or lack thereof) of the Entcrpriac Zone in accompliahi"l ita ltiplulated objectiva. THE MARKBTlNG PLAN The -?o'..... objeaiwa oldie Cilp'a R... 'l"'L. Z- Accordina to the City'. Draft Application for lUte fundina - iDdudina the Environmen- tal Impact/Report and Statement - and on the bail of preliminary con_tioDl with members of the City'. Redevelopment DeplrtlDent and other intcrated puties, the ltipulated objectives of the Entcrpriac Zone are: L To reduce unemplo)'1llent in the zone Z. To inacae the net lIfowtb of the locally owned busin. in the zone 3. To inacue the net lIfowtb of busin. in the .zone 4. To create new housing in the zone 5. To renovate both _i..i"l housing and commercial establilhmenu in the zone 6. To promote outlide invatmCIIU in the area encompllllCd by the zone 7. To reduce aime in the zone 8. To produce a greater feeling of social cohelion, i.e., community, in the zone 9. To inaeae per capita income in the zone, and 10. To accompliah thae objectives within the parameters of the Environmental Impaa Report/Statement so u not to .dvcaely Ufect either the zone or other areal in the city. - c o o :) 11Ic 1It..~..... Z- Co-cpt.: C UnderpiDnina the BntcrpriIC Zone c:oncept ia . relatively ample hypothaia: an ina_ in llPP'qp,.;.... buaiD_ and c:ommerc:ial ftDtUl:CI will produc:e the detired effec:t in the zone, that iI, an t B +.. CV. 0 (intended objectives). In order to enc:ourqe blllinesa and other c:ommerc:ial ftDturcI in the zone, the City, in liaht of the BntcrpriIC Zone c:oncept, hu aheady c:ommitted ilxlf to tu, 101D, and other inYDtment inc:entiva. In thia lense, 1IIc:h ec:onomic: in- CCIltivca are put of the marketinl pl.n for the Bnterprue Zone. Or to c:onc:eptu.lize it differently, the u.umption is that . Market Plan (MoP.) (inc1udinl ec:onomic: inc:entives) will promote buaiD_ and other c:ommerc:ial ftDtUl:CI whic:h will, in turn, produc:e the intended objectives, i.e., M.P....tB + to CV.. o. M.rlcHine Objet:tiva c The objectivca of the MarkctiDI Plan are: L To promote loc:al buaiD_ within the zone and to enc:ourqe c:ommunity IIIp port for 1IIc:h buaiD-. and Z. To attract ouuide buaiD-. to the zone whic:h will have . politive imp.ct on the zone, i.e., provide needed acrvic:e, employment, e<<. M..,lr.....-in... R--,.1., Obj~VIS In order to formul.te . plan for .uc:c:eufuUy marketiDa the City'. BntcrpriIC Zone, m,..lteo-i"l raearc:h ia nec:c8ltf to: L Identify ezistiDI and potential putCtlll of c:oDlUmer beh.vior, inc1udiDa needs and wants within the zone, and to obtain inform.tion c:onc:cmiDa how citizens of the zone c:ould be enc:ourqed to IIIPPort loc:al buaiDesa in the area, Identify m..ing loally opened buaiDCII to obtain inform.tion c:onc:erninl their "necda and wants" 10 . to Ilrcnathcn loally owned buaiD_ iDlide the zone, Identify potential entrepreneurs imide the zone to obtain inform.tion c:onc:erning z. c J. c c c .c - o o J 4. . how they miaht be encourqed to Itart a bUlin_ in the zone, Tallet bUlinCICI outaide the zone, i.e., Greater San Bemardino, Inland Bmpire, and outside the area - to obtain inf_ation for marketina the zone to IUCb oqaniatiODl, and Identify key zone opinion-leadca in order to UK their intcrpcaonal contacts . natunl conduita for marketina the zone toraidenta of the area. 5. D ch D -V f. r..l 11_.. ....ftII~ u..a,...:~ It 1. D.... Althoush many of the above raeuch aOu. may be accomplilhed usina aeconduy data, i.e., data aheady ava:ilable, some of the muketina objeetives require relearch that will yield "new" or primuy data. TIUa aection dilcuaa the procedura by which the Data Gatherina Cen- ter propoaes to obtain IIIch primuy data. In order to accomplilh _ch objective 1, identifyina current and potential cODlUmer behavior within the zone, and obtoinina information &om zone raidenta which will enable a marketina plan to be dcviaed which will encouuae relidenu to IUPPOrt zone enterprilca, sociometric analyaia (mowball ADlpJ.ina) will be cmplo~ N... number of zone raidentl, selected on the bail of their Imowledae about the zone and/or their infIueDce in the zone, will be initially interViewed. 111_ intavicws will entail pcaonal interViews compoaed of both open and dosed-ended quCltioDl, daianed to elicit the dClired muketina information. N put of thil qUCltionnaire, the zone leadeD will be uked to nominlte additional zone infIuentiala/ opinion leadca who in turD will be interViewed (Ulina a version of the initial quationnaire). (If warranted, a third Itqe of interViews, of people nominated . influential or opinion leadeD by prccedina people will u.o be undertakenJ TIUa procedure will allow the nata Gathering Center not only to obtain information about cODlUmer behavior within the zone, but it will u.o identify key community leadeD for muketina the Bnterpriae Zone concept ~ch objec- tive 5). A quota ADlplina, auatifled on IIIcccaful-UDlUcccaful businaaa, type, ethnicity, and liu - c o o :> will be uaed to obtain the relevant marketina information from actual and potential _. \.... enueptenCVII within the lone ~arch objecUw Z and J). The entrcprenCVII will be pCDOnally intcrriewcd uain& quatiomWra compoaed of both opal-ended and cloaed-ended BellIS, Bued on muketina apertile, a quota Amplina of potential busineues for the lone or for Greater San Bernardino area will be drawn and telephone intcrriews conducted with the dedaion-makea of Nch ~ni..tiODl (Jaearch objecUw 4). QvatiODl will be desianed to elicit markctina information related to anu...;na Nch busineues to the lOne. THE EVALUATION PLAN J.. pan of the initial ltUdy, henceforth refeaed to u Phue 1 of the propoacd project, relevant data will be obtained, uaina tecondary data, when available, u bueline information by which the Bntcrprile Zone project may be evaluated. Such data will include, but not limited to, crime ItatUtia in the area, UDClDployment rates, per capita income, houaina ItadI, number of c locally owned busineues in the lone, etc. "-) c c c c .C - o o :> PHASI D The .cond put of the ItUdy entaiJa on onaoina monitorlna of the awketina plan for ita cffectiwn_ in meetina ita tpeeificd objectives. After the fiat Jar of implementation of the mltketina plan, an evaluation will be un- dertaken and CKh IUcccedina ycu Idditiollll evaluatioDl will be performed. Crhe evaluation report will include recommendatioDl when appropriate). At the end of three JCID of implementation, a final evaluation of the Enrcrprise Zone will be conducted and an evaluation report, includina recommendatioDl, will be submitted to the Entaprlse Zone Manaaer. The final price of the project will be bued on an appropriate time/cost factor aareed upon by the Data Gathcrina Center and the Entaprlse Zone Manaaer. c c c t A. B. C. D. G. J. - - - o o 800GB'!' Goal Articulation 20 hours . $100 Questionnaire Construction 50 hours @ $100 Sampling Design 15 hours @ $100 Data Analysis 35 hours @ $100 E. Supervision (Coders, Interviewers) 50 hours @ $100 P. Interviewers 1. Sociometric (Needs Assessment) 75 hours @ $10 2. Potential, local Entrepreneurs 75 hours @ $10 3. Potential business firms 100 hours @ $5 Coders B. Data Entry Research Assistant I. K. Pinal Report 120 hours @ $100 Typing/Editing Duplicating and Computer Lab fee L. M. N. Sub Consultants 1. Marketing 2. Economics TOTAL DIRECT COSTS INDIRECT COSTS (15' Of Total Direct Costs) TOTAL PROJECT COST - - :) $ 2,000 5,000 1,500 3,500 5,000 750 750 500 1,000 1,000 1,500 12,000 1,000 1,000 2,000 4,000 lrOOO 43,500 6.525 $50,025