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HomeMy WebLinkAboutR25-Economic Development Agency ECONOMIC DEVELOPMENT AGENCY OF THE CITY OF SAN BERNARDINO FROM: Emil A Marzullo Interim Executive Director SUBJECT: Marketing and Public Relations Consultant Agreement - June Durr '- DATE: January 29,2009 Svnopsis of Previous Commission/Council/Committee Action(s): On January 8, 2009, the Redevelopment Committee Members Johnson, Baxter and Brinker recommended approval of a marketing and public relations consulting agreement with June DUIT. Recommended Motion(s): Community Develooment Commission Resolution of the Community Development Commission of the City of San Bernardino, California, approving an Agreement with June Durr, Marketing and Public Relations Consultant, and authorizing execution thereof; providing for professional marketing and public relations consultant services -- Contact Person(s): Project Area(s): Ward(s): (909) 663-1044 All Emil A. Marzullo All Phone: Supporting Data Attached: o Staff Report 0 Resolution(s) 0 Agreement(s) DConlract(s) 0 Map(s) 0 Letters FUNDING REQUIREMENTS: Amount: $ 45.00 per hour Source: All Budget Authority: Fiscal Year 2008-2009 Budget ,- a. k rf-! Emil A Marzullo, Interim Execu ve Drrector Fiscal Review: . OQ.(,.~u..u.. J..j s..7f: Barbara Lindseth, Administrative Services Director Commission/Council Notes: - P:\Aamdas\COInIlI Dev Commiuion\CDC 2009\02-02..09 June Dun. Professional Services COl1IUItant Agreen1mt SR.doc COMMISSION MEETING AGENDA Meeting Date: 0210212009 ...-- Agenda Item: -P;).5 ECONOMIC DEVELOPMENT AGENCY STAFF REPORT - MARKETING AND PUBLIC RELATIONS CONSULTANT AGREEMENT -JUNE DURR BACKGROUND: In June 2008, June Durr was temporarily retained under the Redevelopment Agency of the City of San Bernardino's ("Agency") purchase order authority by the Agency as a part-time marketing and public relations consultant to continue the Agency's established marketing and public relations efforts under the new Interim Executive Director, Emil A. Marzullo until a more established city-wide marketing program was established. Previous administration programs such as the Santa Fe Depot Patron Commemorative Brick Program were completed. During this time, many new business, trade and marketing brochures and collaterals for business development were updated to reflect the Agency's increased business, homeowner and community outreach for Agency programs and services. In addition, local businesses were featured on "Business Beat" on the City's Cable Channel 3 media which Mrs. Durr produced and hosted on behalf of the Agency. Through additional media relationships and expanded efforts, City and regional business resources and Agency services and programs were also publicized on radio, cable and other webcast features. The Agency's first website sophisticated upgrade in over ten years was launched, as well as the mediation of many inaugural Agency niche marketing programs. Additional activities consists of addressing the other growing public relations and community outreach needs for new Agency projects such as EDA W's downtown study, California Theatre and Sturges Center destination marketing, Gamer Holt Productions expansion and Enterprise Zone publicity and support ,_. CURRENT ISSUE: '- With many exclusive Agency marketing programs and projects currently in progress in various stages, and the current negative business economic climate, the need for additional services for marketing continuity arises for extending Mrs. Durr's marketing and public relations services with a fonnal professional marketing consulting services agreement At this time, the Agency has determined that extending Mrs. Durr's current Agency marketing efforts will allow the fmalization of current marketing projects under development and assist the Agency in determining long-term marketing goals and services, and establish multi-media marketing partnership opportunities exclusive to Agency leadership. June Durr, Marketing and Public Relations Consultant ("Consultant") has over 35 years of experience in marketing and public relations and expertise in the public/private sectors in the Los Angeles, Orange County and Inland Empire areas. This includes serving as the City's first Marketing and Public Affairs Director for eight years under Mayor Judith Valles, and two years at the Agency as their first Marketing and Public Relations Manager, as outlined in the attached summary Biography - June Durr (Exhibit "B"). In addition, the Consultant has various marketing education credentials and honors/awards in specialized fields for niche marketing, including recent EDA recognitions: 2008 National Development Council "Economic Development Professional of the Month", 2007 Cal State Honoree "Spirit of the Entrepreneur" Finalist and 2006 Los Angeles Business Journal's "Women Making a Difference" honoree. --, --. P;\AgaIdas\Comm ~ Commissioo\CDC 2009\02..Q2-09 June Dun - Professional Services ConsuI~ AaMmmt SR..doc COMMISSION MEETING AGENDA Meeting Date: 02/0212009 Agenda Item: Economic Development Agency Staff Report Marketing and Public Relations Consultant Agreement - June Durr Page 2 - ENVIRONMENTAL IMPACT: None. FISCAL IMPACT: Compensation shall be equal to $45 per hour with a maximum not to exceed the figure of $43,200 in any one fiscal year. Plus $6,800 in reimbursable expenses for a total amount of$50,000. RECOMMENDATION: That the Community Development Commission adopt the attached Resolution. - Emil A.~~eri~cutive Director -- P:\Agcndu\Comm Dev Cammiuioa\COC 2ClO9'm:..Q2..()9 JlIIle Dun-. Prof'essioaal Semca Consultant Agroemeot SIldoc COMMISSION MEETING AGENDA Meeting Date: 02102/2009 Agenda Item: Exhibit "8" - BIOGRAPHY - JUNE DURR June Durr has over 35 years of marketing & public relations experience in the public/private sectors in the Los Angeles, Orange County and Inland Empire areas. Her expertise and interest has included a wide range of fields from business owner, motor sports marketing to corporate marketing in the fashion & shopping center industries, public administration as the City of San Bernardino's first marketing & public affairs director under former Mayor Judith Valles, and currently serves as marketing & public relations manager for Maggie Pacheco, executive director for the City's Economic Development Agency, under current Mayor Pat Morris. June's career highlights include creating professional dress & career workshops for women, establishing Southern California's first mall teen board in the Inland Empire with Teen Magazine, where she was the first to train physically challenged teens and young adults for fashion shows & advertising; she created the first mall children's theater for the performing arts and established public/private programs for children's manners & etiquette classes. - June sits on many boards but her favorites include the SB Symphony Board of Directors where she is founder & advisor of the 20-year Symphony Debs & Red Tie Guys regional high schools music appreciation program, and the SB Convention & Visitors Bureau on the marketing committees for the Board and new California Welcome Center. She has received many honors over the years, including two recent Polaris awards for marketing excellence from the Public Relations Society of America, Town & Gown honoree in 2003, and most recently National Association for Female ExecutivesjRegional For You Network's first Trailblazer Award recipient. Her education credentials include a scholarship to Weber CollegejUtah where she majored in Business Administration; Fashion Institute of Design & MerchandisinWLos Angeles "Marketing Communications," Cum Laude; Marketing Certification - International Council of Shopping Centers (ICSC). June is a former fashion model and current speaker/author and certified member of CLASS Professional Services, and is working on a series of children's books that address social issues under "The Adventures of Malia Mouse" storyline, after her granddaughter, Malia June. A cancer survivor, her next personal focus is creating awareness for prosthetic advancement for people with special needs under a campaign she calls "Out on a Limb." Her life-long motto is: "Don't follow where the path leads, instead find a new path & blaze new trails!" '- 1 _ 2 3 4 5 6 7 RESOLUTION NO. RESOLUTION OF THE COMMUNITY DEVELOPMENT COMMISSION OF THE CITY OF SAN BERNARDINO, CALIFORNIA, APPROVING AN AGREEMENT WITH JUNE DURR, MARKETING AND PUBLIC RELATIONS CONSULTANT, AND AUTHORIZING EXECUTION THEREOF, PROVIDING FOR PROFESSIONAL MARKETING AND PUBLIC RELATIONS CONSULTANT SERVICES WHEREAS, the Community Development Commission of the City of San Bernardino 8 ("Commission") desires to enter into a marketing and public relations consultant agreement 9 ("Agreement") with June Durr, which will provide professional marketing and public relations 10 consulting services to the Redevelopment Agency of the City of San Bernardino ("Agency"). . """".. 11 12 13 14 "-' 15 NOW, THEREFORE, THE COMMUNITY DEVELOPMENT COMMISSION OF THE CITY OF SAN BERNARDINO DOES HEREBY RESOLVE, DETERMINE AND ORDER, AS FOLLOWS: Section 1. The Commission hereby approves and authorizes the Interim Executive Director of the Agency to execute an Agreement with June Durr, Marketing and Public Relations 16 Consultant on behalf of the Agency together with such technical and conforming changes as may be 17 recommended by the Interim Executive Director of the Agency and approved by the Agency 18 CounseL 19 Section 2. 20 Commission. 21 1/1 22 /II 23 1/1 24 /II 25 1/1 26 /II ~....... 27 ~ /II 28 /II This Resolution shall take effect from and after its date of adoption by this I P:\Agcnd.u\llesliutiOlls\RcsoIutiOll5\2009\02-02-09 Profeslimal Sefvi<<$ Agreement - Cmsultant J. Ourr CDC Reso_doc - - 1 2 3 4 RESOLUTION OF THE COMMUNITY DEVELOPMENT COMMISSION OF THE CITY OF SAN BERNARDINO, CALIFORNIA, APPROVING AN AGREEMENT WITH JUNE DURR, MARKETING AND PUBLIC RELATIONS CONSULTANT, AND AUTHORIZING EXECUTION THEREOF, PROVIDING FOR PROFESSIONAL MARKETING AND PUBLIC RELATIONS CONSULTANT SERVICES 5 I HEREBY CERTIFY that the foregoing Resolution was duly adopted by the Community 6 Development Commission of the City of San Bernardino at a ,2009, by the following vote to wit: meeting Navs Abstain Absent Secretary 18 The foregoing Resolution is hereby approved this 19 20 21 22 day of ,2009. Patrick J. Morris, Chairperson Community Development Commission of the City of San Bernardino 23 Approved as to Form: 24 r;t-~ 25 By: gency 0 sel 26 -'''- 27 '-' 28 2 P:\A8endas\ResoI.utiOllS\RcsoIutionsUQ09\02.o2.o9 Profcuional Services Agreement - Consultant J. Durr CDC Reso,doc AGREEMENT FOR PROFESSIONAL SERVICES e.__ '-" This Agreement for Professional Services ("Agreement ") is made and entered into on this 17th day of December 2008, by and between the Redevelopment Agency of the City of San Bernardino, a public body, corporate and politic (hereinafter referred to as "Agency") and June Durr, Marketing Consultant (hereinafter referred to as "Consultant"). WITNESSETH WHEREAS, the Consultant has over thirty-five (35) years of experience in marketing and public relations and expertise in the public/private sectors in the Los Angeles, Orange County and Inland Empire areas, including serving as the City's first Marketing and Public Affairs Director for eight (8) years under Mayor Judith Valles, and two (2) years at the Agency as their first Marketing and Public Relations Manager, as outlined in the attached summary Biography - June Durr (Exhibit "B"). In addition, the Consultant has various marketing education credentials and honors/awards in specialized fields for niche marketing, including recent Agency recognitions: 2008 National Development Council "Economic Development Professional of the Month", 2007 Cal State Honoree "Spirit of the Entrepreneur" Finalist and 2006 Los Angeles Business Journal's "Women Making a Difference" honoree; and WHEREAS, the Agency and the Consultant desire to enter into this Agreement to utilize the Consultant's services for marketing and public relations services as described in Exhibit "A" (the "Scope of Services") attached hereto and incorporated herein by reference and the Consultant accepts responsibilities as described herein. ".-.. - NOW, THEREFORE, in consideration of mutual covenants herein set forth and the mutual benefits to be derived there from, the parties agree to enter into this Agreement as follows: 1. TERMS. (a) This Agreement shall commence as of the day and year first above written and shall remain in full force and effect until such time as either party provides a written thirty (30) day termination notice, and shall be subject to appropriate funding within the Agency's annual budget. (b) The Consultant shall perform work as requested and as needed by the Agency and promptly provide the finished product to the Agency. 2. CONSULTANT RESPONSIBILITIES. Upon the request of the Agency, the Consultant shall perform each element as needed of the work described in the Scope of Services, Exhibit "A." The Consultant commits the principal personnel listed below to the Scope of Services for the duration of this Agreement: Consultant: June Durr - 1 P:l.Ageodu\Agmda Attacbm.entsl.Apda Attac:hments\Agtllda Attacbmerlts\Agmlts-Amcnd 2()O91,()2.{)2~ Professional Services Agreement - ConsulWlt J. Dun.doc ,-~ 3. AGENCY RESPONSIBILITIES. - The Agency shall provide all supplies and materials necessary to accomplish the work in the Scope of Services, Exhibit "A". The Agency shall provide, in a reasonable timely fashion, the Consultant with any documentation, records, reports, statistics or other data or information pertinent to the Scope of Services, which are reasonably available to the Agency, and necessary to complete assignments. 4. CONFIDENTIALITY OF REPORTS. The Consultant shall keep confidential all reports, information and data received, prepared or assembled pursuant to performance hereunder. Such information shall not be made available to any person, news release, firm, corporation, or entity without prior written consent of the Agency's Interim Executive Director or designee. 5. COMPENSATION. ..- The maximum compensation for the Consultant's services, including Consultant's costs and expenses, compensation shall be equal to Forty-Five Dollars ($45) per hour with a maximum not to exceed the figure of $50,000 in anyone fiscal year. Reimbursement for travel, including travel mileage at the current Internal Revenue Service rate, and reimbursements for business luncheon meetings shall be pre-approved by the Interim Executive Director, in writing on a case-by-case basis, and shall be submitted for reimbursement with the Consultant's monthly invoice as supported by documentation in accordance with the Agency's policies and procedures. During the term of this Agreement, the Agency shall pay the Consultant on a bi- monthly basis (every two weeks) upon receipt of an itemized invoice from the Consultant, normally within two (2) weeks of receipt of said invoice. Said compensation shall be considered full and complete reimbursement for all of the Consultant's costs associated with the services provided hereunder. ~ OTHER: The Consultant will retain keys to the interior and exterior of the Agency's building for after-hours office access and assignments and will also retain use and assignment of the Agency issued cell phone, (909) 520-6899 as previously authorized by the Interim Executive Director for the duration of this agreement. 6. USE OF FUNDS. The funds paid to the Consultant shall be used solely for the purpose as set forth in this Agreement and in accordance with the Scope of Services. The Consultant shall remain in compliance with all state, federal and local laws prior to the receipt of any reimbursement hereunder. 7. NONDISCRIMINATION: PERFORMANCE. MONITORING AND REPORTING WORK ...... The Consultant shall not discriminate because of race, color, national origin, creed, religion, sex, marital status or physical handicap. At the request of the Interim Executive Director, or designee, the Consultant shall provide reports or other work products as required, no later than on agreed upon dates of completion. Failure to provide such work products may prevent 2 P:\AgendlQ~mda Attadunmb\AgeoQ Attadunmts\Agendl Abdunents\Agnnts.Amcod 2009\02.Q2.Q9 Professional SeM.ca Agrecmem .COIlSUltantl. Dwr.doc ....... payment of the Consultant's requests for compensation, and may justify the temporary withholding as provided herein. The Agency reserves the right to waive such breach, without prejudice to any other of its rights hereunder, upon a fmding by the Interim Executive Director or designee that such failure was due to extraordinary circumstances and that such breach has been timely cured without prejudice to the Agency. 8. CONFLICT OF INTEREST. The Consultant shall maintain a code or standard of conduct. The Consultant shall neither solicit nor accept gratuities, favors, or anything of monetary value for work completed under the Scope of Services. To the extent permissible by state laws, rules and regulations, the standards adopted by the Consultant shall provide for penalties, sanctions, or other disciplinary actions to be applied for violations of such standards by the Consultant. 9. INDEPENDENT CONTRACTOR. The Consultant shall perform each element of the work set forth in the Scope of Services as an independent contractor and shall not be considered an employee of the Agency. This Agreement is by and between the Consultant and the Agency, and is not intended, and shall not be construed, to create the relationship of agent, servant, employee, partnership, joint venture, or association, between the Agency and the Consultant. 10. SUCCESSOR AND ASSIGNMENT. ..~ ......... The services as contained herein are to be rendered by the Consultant whose name is as appears fIrst above written and said Consultant shall not assign nor transfer any interest in this Agreement without the prior written consent of the Agency. 11. INDEMNIFICATION. The Consultant agrees to indemnify, defend and hold harmless the Agency and the City of San Bernardino ("City"), its agents, officers and employees from and against all liability, expense, including defense costs and legal fees, and claims for damages of any nature whatsoever, including, but not limited to, bodily injury, death, personal injury or property damage arising out of this contract from Consultant's negligence, errors or omissions connected with the services performed by or on behalf of the Consultant pursuant to this Agreement. The costs, salary, and expenses of the Agency's legal counsel in enforcing this Agreement on behalf of the Agency shall be considered as "legal fees" for the purpose of this Section. 12. COMPLIANCE WITH LAWS. The parties agree to be bound by applicable federal, state, and local laws, regulations and directives as they pertain to the performance of this Agreement. 13. SEVERABILITY. ,.r;.... In the event that any provision herein contained is held to be invalid, void or illegal by any court of competent jurisdiction, the same shall. be deemed severable from the remainder of this Agreement and shall in no way affect, impair, or invalidate any other provision contained ....... 3 P:\Agendas\\gmda Attadunmts\Agenda Attac:bmenu\Agcnda Attadunenu\Agrmb-An1cnd 2009\02..oz~ i'n:lfessional Services Agreement _ ConsultaDtJ. Dwr.doc ''-'''"' herein. If any such provision shall be deemed invalid due to its scope of breadth, such provision shall be deemed valid to the extent of the scope or breadth permitted by law. 14. INTERPRETATION. No provision of this Agreement is to be interpreted for or against either party because that party or that party's legal representative drafted such provision, but this Agreement is to be construed as if it were drafted by both parties hereto. 15. ENTIRE AGREEMENT. This Agreement supersedes any and all other agreements, either oral or in writing, between the parties hereto with respect to the retention of the Consultant by the Agency and contains all the covenants and agreements between the parties with respect to such retention. 16. WAIVER. No breach of any provision hereof can be waived unless in writing. Waiver of anyone breach of any provision shall not be deemed to be a waiver of any other breach of the same of any other provision hereof. 17. CONTRACT EVALUATION AND REVIEW. -- The ongoing assessment and monitoring of this Agreement is the responsibility of the Interim Executive Director or designee. 18. TERMINATION. This Agreement may be terminated for the convenience of either party by giving written notice of at least thirty (30) days. 19. NOTICE. Notices herein shall be presented in person or by certified or registered United States mail, as follows: To the Consultant: June Durr, Marketing Consultant Post Office Box 3463 San Bernardino, California 92413 (909) 882-7431 To the Agency: Ernil A. Marzullo, Interim Executive Director Redevelopment Agency of the City of San Bernardino 201 North "E" Street, Suite 301 San Bernardino, California 92401 (909) 663-1044 "..~..... '-' Nothing in this paragraph shall be construed to prevent the giving of notice by personal service. 4 P:\Agmdas\Agmda Attadunmt5\Agmda Attachment5\Agmda AnadunentS\Apts-Ammd 2009\02~..Q9 Professioaal Services Agrc=mt. Consultant 1. Dun_doc '",,-, "- '--... """.', '-' 20. ENTIRE AGREEMENT. This Agreement with Exhibit "A" constitutes the entire understanding and agreement of the parties. IN WIlNESS WHEREOF, the parties hereto have caused this Agreement to be executed the day and year first written above. AGENCY Redevelopment Agency of the City of San Bernardino, a public body, corporate and politic Dated: By: Emil A. Marzullo, Interim Executive Director Approved as to Form and Legal Content: BY~ Agency oun I CONSULTANT Dated: By: June Durr, Marketing Consultant 5 P:\Agcndu\Agenda Attaduncnts\Agenda Attacilmcnts\Agcnda AttaduncntslAgrmts-Amcnd 2009\02-02-09 Professional Services Agreement. Consultant J. Dun.doc Exhibit" A" -. June Durr Scope of Services '- . Follow on existing Agency Marketing projects . Website completion and public relations launch . Gamer Holt "YETI" Project party & media launch . Marketing/advertising outreach - EDA W Downtown Core Project . IE Tourism Guide reserved Ad - design and editorial . Continued Advertising and promotion/publicity of Agency programs, services, projects, venues to be determined for 2009 . Enterprise Zone Marketing support . California Theatre/Sturges! Arts support . New niche marketing projects/services, including, but not limited to: . International trade relations and cultural marketing support . 2009 I st quarter - Power of 24 Multi-media concept project currently under fmalization for Interim Executive Director evaluation, launch and interim implementation; Coordination and management of the Agency's marketing components for the Power of 24 publication on- line/web, TV3/IEMG and Radio partnership with EDA and San Bernardino County, The Business Press, KTIE 590 AM Radio, Pirih Productions; (the Agency's conceived business information niche product extended to San Bernardino County's 24 cities) . Finalize Agency's Santa Fe Depot and California Theatre's segment on Huell Howser's "Californias Communities" in association with the California Redevelopment Association . Other assignments as per the Agency's Interim Executive Director ...,."""", "'- P:\Ageadas\Asmda Attac:hments\Agenda AttadunentslAgenda Attachments\Agrmtf.-Amend 2009\02-02-09 ProfessiOPal Services Asr-enl- CalSUitantJ. Dun.doc: Exhibit "8" ......... BIOGRAPHY - TUNE DURR June Durr has over 35 years of marketing & public relations experience in the public/private sectors in the Los Angeles, Orange County and Inland Empire areas. Her expertise and interest has included a wide range of fields from business owner, motor sports marketing to corporate marketing in the fashion & shopping center industries, public administration as the City of San Bernardino's first marketing & public affairs director under former Mayor Judith Valles, and currently serves as marketing & public relations manager for Maggie Pacheco, executive director for the City's Economic Development Agency, under current Mayor Pat Morris. June's career highlights include creating professional dress & career workshops for women, establishing Southern California's first mall teen board in the Inland Empire with Teen Magazine, where she was the first to train physically challenged teens and young adults for fashion shows & advertising; she created the first mall children's theater for the performing arts and established public/private programs for children's manners & etiquette classes. '- June sits on many boards but her favorites include the SB Symphony Board of Directors where she is founder & advisor of the 20-year Symphony Debs & Red Tie Guys regional high schools music appreciation program, and the SB Convention & Visitors Bureau on the marketing committees for the Board and new California Welcome Center. She has received many honors over the years, including two recent Polaris awards for marketing excellence from the Public Relations Society of America, Town & Gown honoree in 2003, and most recently National Association for Female ExecutivesfRegional For You Network's first Trailblazer Award recipient. Her education credentials include a scholarship to Weber Colleg<1lJtah where she majored in Business Administration; Fashion Institute of Design & MerchandisingILos Angeles "Marketing Communications," Cum Laude; Marketing Certification - International Council of Shopping Centers (ICSC). June is a former fashion model and current speaker/author and certified member of CLASS Professional Services, and is working on a series of children's books that address social issues under "The Adventures of Malia Mouse" storyline, after her granddaughter, Malia June. A cancer survivor, her next personal focus is creating awareness for prosthetic advancement for people with special needs under a campaign she calls "Out on a Limb." _. Her life-long motto is: "Don't follow where the path leads, instead find a new path & blaze new trails!" - Exhibit "8" Management Development Participants, '-. You're invited to explore The four P's of PROFESSIONALISM ..- Packaging, Poise, Product and Presentation ~ To move up the ladder of success we all need a reality check and this class does just that! You will learn tips on how to enhance your personal management style, beef up your personal demeanor/image, learn why marketing/public relations and effective communication to your boss, co- workers and the public is critical, as well as and take control of your future. By June DUff, Marketing & Public Relations Manager, Economic Development Agency Date: Wednesday, April 18, 2007 Time: 2:00 p.m. Location: Basement, Multipurpose Room City Hall - If you are interested in attending, please RSVP with Helen Nguyen, x5161 no later than Friday, April 13, 2007.