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HomeMy WebLinkAboutR10-Economic Development Agency o o o D~BLOPJIIBBT DBPAIlTgBT OF TIll!: CIn OF S'" BBJllWIDIBO 1lB0DBST FOil COIMISSIOB/COllBCIL ACTIOB From: ICERftETH J. KENDERSON Executive Director Subject: SAB BDDIlDII!IO DOWBIOWII JllAIB STRIlBT, IBC. Date: April 27, 1992 ------------------------------------------------------------------------------- SvnoDsis of Previous CnBBissianlCounci1/Committee Action(s): None. Ilecnmm~ded JIIOtion(s): (C........itv Develo_ea.t Commission) JIIOTIOB That the Community Development Commission receive and file the attached quarter report for San Bernardino Downtown Main Street, Inc. for the quarter beginning January 1, 1992 and ending March 31, 1992. '. A~rator ~ ~z~-~ /v~ J. BDDBIlSOB Executive Director Contact Person(s): Ken HendersonlAnn Harris 5081 Phone: Project Area(s): Ward(s): One (1) Central City (CC) Supporting Data Attached: Ouarter ReDort FUNDING REQUlREMEl'lTS: Amount: $ NIA Source: NIA Budget Authority: NIA CommissianlCouncil Botes: . ------------------------------------------------------------------------------- KJH:1ag:0725E COIMISSIOB JllEETIBG AGDDA JIIeeting Date: 5/4/1992 10 Agenda It_ lItmber: ; o o ~ San Bernardino Downtown Main Street, Inc. 290 North .0. Street. Sune 602 San Bernardino. CA 92401-1706 (714) 381-5037 WORK PROGRAM REPORT OF J~ARY 1_ MARCH ACTIVITIES 1992 THROUGH 31_ 1992 INTRODUCTION In cooperation with all appropriate Program Area entities, the purpose of the Main Street Program ( hereinafter referred 'to as "Program") is to revitalize Downtown San Bernardino. Downtown San Bernardino is defined as the Main Street Program Area. The Program will endeavor to improve the Program Area's economic and social environment; create a safe and comfortable place to work, shop, live, be entertained, and invest; to decrease vacancy, increase activity, and increase the tax base. This will be primarily accomplished by using the national Main Street Center approach (created by the National Trust for Historic Preservation), consisting of the following four basic elements: (1) Organization; (2) Promotion; (3) Design; and (4) Economic Restructuring. I. ORGANIZATION DEVELOPMENT AND MANAGEMENT SERVICES A. Obtain business person participation in all stages of the Program's development and management and wherever possible relay their concerns, suggestions, and problems to the Commission/City. AccompLishments: 1. Organized and coordinated a meeting with downtown businesses. Main Street. and First Ward Councilwoman Esther Estrada. Areas #1. #2. and #3 attended in a joint session. Information on the Farmers' Market, downtown Urban Plan. parking through sticker system, WETIP Business Watch program, small business conference announcement, Council priority list. State Court of Page 1 of 13 //) o o Appeals, Super Block, SRO's, performing Arts Center,and crime reduction via bicycle patrol was presented along with a brief question and answer period. 2. Meet with the Mayor, Common Council members, and the EVA Administrator individually when necessary. B. Provide information to Program Area business persons and others designed to increase the understanding of the Program. AccompLishments: I. Updated downtown demographics for inclusion in the revised Main Street brochure published yearly in January 1992. 2. Ongoing: dissemination of design guidelines, brochures, demographics, newsletters, facade and sign brochures, historic walking tour brochures, and Main Street videos. 3. Ongoing: provide mailing lists to groups and individuals. 4. Meet with business and property owners individually on a regular basis. C. Represent individual Program Area business persons regarding issues they may have with the city and other appropriate governmental agencies. Accomplishments: Help obtain building and occupancy permits for firms locating downtown. Help with parking issues, crime, and other issues. Communicate with county and state agencies to encourage these agencies to keep or locate their various offices downtown. Ongoing. D. Participate in the detailed planning of the Program Area. Serve in a collaborative role in planning, development, amendments, revisions, and implementations of the Program to include, but not be limited to, the Main Street Work program/Plan, the city's General Plan, the Commission's Redevelopment plans, etc. AccompLishments: Ongoing. Page 2 of 13 //7 o o E. Hold monthly meetings to inform, gather information and recommendations on Program matters. AccompLishments: 1. Hold monthly Board meetings and semi-monthly committee meetings. Ongoing. 2. Meet with business groups once a month. F. Prepare and submit to the Commission monthly, quarterly and yearly Financial and Progress Reports pertaining to all Program activities. AccompLishments: 1. Submitted reports January, February, and March, 1992. 2. Enclosed financial reports for January, February, and March, 1992, and quarter ending March 1992, to Board, RDA Committee, and Community Development Commission. 3. Enclosed financial report for third quarter 1991-92 to be distributed to Board, Community Development Commission, and Agency Administrator (see Attachment L). 4. Submit monthly reports to Agency Administrator for distribution to Mayor and Council. 5. Convene special Program meetings when necessary. Accomplishments: Where necessary. Ongoing. G. Publish periodic newsletters and business reports and disseminate throughout the Program area and to developers, investors, and potential businesses. Accomplishments: Newsletter/Business Report Volume 4. #1 published. Mailed to business and property owners. brokers. developers, and citizens on mailing list. Also, distributed at library. county offices, city hall. Economic Development Agency. Parks and Recreation. Board Members. Omnitrans. and at civic groups when presentations are made. Also, mailed to investors when they request information (added in information packets). Use newsletter/business reports as a marketing tool and to enhance image (see Attachment 2). H. Ensure contract compliance with all subcontractors, i.e., architects, Street Scape architects, engineers, etc. Page 3 of 13 //J o o Accomplishments: 1. continually oversaw construction work to completion. 2. Met regularly with Sierra Pacific site manager, city of San Bernardino site officials, and Omnitrans to inspect and review progress. 3. Met regularly with traffic officials to facilitate traffic flow. 4. Coordinated Sun Company project with Sun Company staff: Brooks Johnson, Don Coax, Bill Bogert, and the Sun's consultant, Richard Pope & Associates and their engineers. 5. Managed the demolition of bus shelters and rehab of Fourth Street bus stop. I. Ensure Program objectives are realistic and kept up to date by a regular review. Accomplishments: Objectives under constant review with priorities evaluated and set for the future. J. Submit one copy of all Board of Directors meeting notices, agendas, meeting minutes, as well as other official publications, such as quarterly business reports, to the Agency Administrator. Accomplishments: are delivered to Ongoing. Agenda, minutes, and other materials the Economic Development Agency office. K. Submit a monthly activity report to the Economic Development Agency Administrator. ongoing. L. Expanded computer capability has enabled Main Street to computerize accounting and payroll systems. II. PROMOTIONAL SERVICES/MARKETING A. Develop appropriate program marketing plan tools/package; i.e., brochures, audiovisual presentations, etc. for use in marketinq the Program area. Page 4 of 13 //) o o AccompLishment:.s: 1. Produced a 30-second commercial t:.hat:. aired on local cable net:.works (CNN prime time, ESPN, and USA) to promote the Certified Farmers' Market. 2. Combined total of the three Main Street T. V. commercials is approximately 2,000 spots. Of this air time, Main Street managed to secure donations of 66% from the cable stations representing a cash equivalent of approximately $L6,000. 3. Produced and distributed 16-page business report Vol. 4, #1 in house with consequent savings of approximately $3,000.00. 4. Use current and back issues of newsletter/business reports as marketing tools. 5. Update slide presentations continually. 6. Updated Main Street marketing video to include latest downtown and regional demographics as well as incorporate the finished Street Scape construction and several new businesses and recently completed facade improvements. Approximately 2,500 copies were produced and will be distributed. 7. Economic Forecast Conference speech aired on "Window On Wall Street" on various T.V. channels throughout southern California. 8. Continually update data base for mailings. Ongoing. B. Create, sponsor, and market at least two annual special events to attract substantial interest and draw significant consumers to the Program Area. AccompLishment:.s: I. Commenced weekly Certified Farmers' Market on April 4, 1992, in conjunction with Kidervision child Protection Program. Event included participation of San Bernardino City Fire Department, San Bernardino Police Department, as well as the San Bernardino County Sheriff's Department. Certified Farmers' Page 5 of 13 It) o o Market to continue on a weekly basis throughout the summer. every Saturday from 9:00 a.m. to 1:00 p.m. 2. participating in city hall Open House event. a. Provided free live band to Mayor's office from the Main Street Music On The Plaza contact. b. Negotiated with Maruko Hotel & Convention Center for V.I.P. reception. c. Attend planning meetings. 3. Participate in Fourth of July Committee meetings for city wide event at Seccombe Lake in conjunction with Inland Empire Symphony Association and the city of San Bernardino. C. Market the Program through appropriate presentations (with a goal of one presentation per quarter) to civic organizations and other interested groups on the purpose and goals of the Program, program area investment opportunities, and other revitalization subjects of concern to appropriate groups. Accomplishments: I. Presentation to City Clerk's staff. 2. Do video and slide presentations to business groups. investors, civic leaders. and individual businesses. Do an average of one or two per daq. 3. Presentations to potential tenants for Rancon project. D. Create a quality environment to attract tourists and conferences through appropriate cooperation with the Convention and Visitors Bureau. Accomplishment: Provided colored marketing brochures and Historic Downtown walking Tour brochures to Maruko Hotel & Convention Center as well as to the San Bernardino Convention and Visitors Bureau to assist thei~ own marketing efforts. Page 6 of 13 10 o o E. Market the Program through attendance of at least one appropriate trade show per year to recruit new businesses, investors, and developers. Accomplishments: 1. Trade booth at IEBJ Annual Economic Forecast Conference, San Bernardino. 2. Trade booth at the San Bernardino Area Chamber of Commerce Annual Installation banquet. 3. Attended International Downtown Revitalization mid- year convention in Los Angeles. F. Together with the city's Police Department, develop an appropriate crime-reduction/prevention plan/program that may include but is not limited to, such approaches as Neighborhood Watch and foot-patrol services in the Program area. Accomplishments: 1. As mentioned under organization Development and Management Services, arrange ongoing series of downtown business meetings bringing local business operators and the Chief of police together directly to discuss and resolve issues pertaining to security and doing business downtown. 2. Serving on committee to address issues of security in parking structure. III. PUBLIC IMPROVEMENTS. DESIGN. AND RENOVATION ACTIVITIES A. Together with the Commission and City, plan a program of public street scape improvements for the Street Scape program area. It is understood by the parties that the Commission has budgeted $2,250,000 for this purpose (inclusive of the $141,985 contained in this contract's budget for public improvements, planning, and preliminary design and that the actual improvements constructed will be so constructed by or on behalf of the city through its Department of Public Works). Main Street's primary responsibility will be to plan, in cooperation with the city and Commission, these improvements through to the preliminary design stage, including preliminary cost estimates. Page 7 of 13 /0 o o AccompLishments: 1. Managed Street Scape construction along Fourth and "E" Streets and around the Sun Company resolving specific issues. 2. Communicated with contractor and sub-contractors. 3. Personal, ongoing visits to local businesses in project area to keep them informed of progress, hear concerns and comments, and take these to the general contractor for review and action. 4. Daily site inspections with contractor to review progress and quality of work. 5. Regular Street Scape Coordination meetings with both Sierra Pacific and city officials as well as Omnitrans and the Sun Company. 6. Serve on Mayor's Beautification Task Force. 7. Slide presentations on the Street Scape project to business operators and property owners as requested. 8. participated in design of special bracket for sign installation. 9. Reviewed design of trash receptacles. 10. Review invoices and payment requests. B. Develop, in cooperation with city, Commission, and other appropriate public and civic bodies, a plan to improve public parking and traffic circulation in the Program area. AccompLishments: 1. Attend parking Commission meetings. 2. Worked with the Sun Company on completion of new parking lot on the site of the old Blackstone building. 3. Working with Unocal to develop and improve parking lot with landscaping and a rod iron fence on their vacant lot on the corner of 3rd and Arrowhead. Page 8 of 13 /0 o o 4. Continuing to work with Wells Fargo Bank regarding their proposed parking structure. 5. Work with businesses and investors on an ongoing basis to resolve parking issues. 6. Continue to solicit investors that include parking in their projects. 7. Continue to participate in the five level parking structure upgrade as discussed in the previous report. 8. participated in the PPS downtown revitalization study as commissioned by RDA. C. Develop, in cooperation with the city and Commission, a long term public improvements maintenance plan which will include a financing component. Accomp1.ishment: As mentioned above, have participated extensively in the PPS study commissioned by RDA for the continuing revitalization of the downtown area. participation has included attending meetings, conferences and making large amounts of Main street information and data available to the consultants in order for them to complete their findings. D. In cooperation with the Commission and city, create and recommend appropriate development design standards in a form that the city may include within their implementation program under the General Plan. Accomp1.ishment: : Continue to work with business and property owners on facade and sign programs using Main street's Design Guidelines Manual. E. In cooperation with the Commission, create and finance a building facade renovation program for the Program Area that is consistent with the development design standards approved by the city for the Program Area. Page 9 of 13 /0 o o AccompLishments: L. Formulated facade improvement grant reimbursement program to reflect city's latest health and safety standards and Main Street's Design Guidelines. 2. Brochure designed, printed, and distributed. 3. Ten facade projects are completed and have been paid. others have been preapproved and are in the process. 4. Continue to market program and work with facade and sign projects. 5. Mass mailing (675 letters) to all downtown businesses describing facade and sign enhancement program and encouraging participation in the program. F. In cooperation with the Commission, create and finance a Program that will abate nuisance/nonconforming signs (i.e., signs that are not in conformance with the city's development design standards). AccompLishments: 1. Formulated sign-enhancement grant reimbursement program to meet city's latest health and safety standards and Main street's Design Guidelines. 2. Brochure designed, printed, and distributed. 3. Six projects have been completed and paid. 4. Six projects have been given preapproval and are underway. IV. ECONOMIC RESTRUCTURING ACTIVITIES A. Assist all appropriate Program Area agencies, brokers, landlords, etc., in filling existing shop and office vacancies by recruiting and/or referring at least four potential tenants per quarter. Emphasis will be placed on recruiting and retaining businesses that will tend to increase foot traffic in general, and evening and weekend activities specifically. These shall include, but not be limited to, such businesses as general merchandise retail, restaurants, entertainment, and Page 10 of 13 /0 o o services. Through such efforts, Main Street shall bring about a net increase in occupancy of 3.000 SQuare feet of street-front retail and 10.000 SQuare feet of commercial office space each year. Accomplishment: After protracted negotiations Main street secured the Certified Farmers' Market for downtown San Bernardino every Saturday morning between 9:00 a.m. and 1:00 p.m. through the summer. In order to finalize the arrangements, Main Street undertook the following: * Negotiated and finalized the contract. * Arranged for all necessary permits required by the city of San Bernardino for the certified farmers. * Arranged for portable toilets to be placed on site and removed every market day. * Arranged for garbage disposable facilities, including dumpsters, to be on site and removed each market day. * Undertook all publicity for the event, including advertising, press releases, flyers, etc. * Undertook the weekly decoration of the market area with flags, pennants, etc. Designed and manufactured flags and flagpoles. * Mailed information on Farmers' Market to every downtown business (633 letters). * personally communicated to all businesses surrounding the market area as well as those who utilize the parking lot on Court and "E" Streets as to the impact of the additional traffic on this facility. Addressed concerns and fielded queries. B. Assist Commission and city and all appropriate Program Area agencies, brokers. landowners. developers. etc., in developing their properties by recruiting, referring and/or assisting at least four such entities each quarter. Through the development-entitlement process (i.e., city land-use and building-permit process and/or project-financing process, i.e., private financing, as well as any local, state, or federal financial resources, as SBA, EDA, HLD, etc.). Page II of 13 /0 o o Emphasis will be placed on recruiting, referring, and/or assisting developments that are consistent with the city's development design standards which support the kinds of business operations defined in number 1 above. Accomplishments: January 1, 1992. through March 31, 1992: L Space filled: 4.350 square feet, creating 22 new jobs. 2. Year to date (July I. 1991 through December 31, 1991): Space filled: 13,550 square feet, creating 35 new jobs. 3. Work with businesses, brokers, investors. developers. and appraisers to facilitate sale of properties, to recruit new business and development downtown. Onqoinq active orofects: * SBPOBA/First Federal Savings and Loan--rehab under construction * Andreason Building * Montessori Day Care * property at Fifth & "G" * Rich Plastino--several properties * 459 West 4th st. * Fourth Street Plaza-- $3 million rehab completed * KCKC building sold. closed escrow * Valley Auto expansion. turned over to EDA * 796 West Fifth Street * Copasetic Cafe--Eric Hall * Second and "E" Shopping center * 246 West Fifth Street * Nissan/M. S. Car Wash * 255 North "D" Street * Auto Club: construction underway * 701 West Fifth Street * 180 West Fifth Street * Ticor property * 246 West Fifth Street * 479 West Fourth Street * 840 North "D" Street * "H" and Fifth--Amy Ko * Ray Fox/tennants Page 12 of 13 //J o o * Incubator for small businesses * Concorde Career Institute, relocation * Jonathan's place, opened * Rancon Development-- tenant recruitment * Talk Of The Town, awning installed * E. Skadron property * U. S. Post Office --rehab * Cal state Comm. Theater C. Retain existing businesses by tracking businesses in the area, evaluate their needs, and intervene where necessary to ensure their retention and/or expansion. Accomplishments: (second quarter, FT 1991-92): 1. Retained/expanded LOOO sq. ft. of space; retained or created Q jobs. 2. Year to date (July I, 1991, through December 31, 1991): Retained/expanded 9,300 sq. ft. of space; retained or created 27 jobs. D. Develop and implement a Program self-sufficiency effort. This effort is directed toward enabling the Program to be self-funded. This effort will include methods by which the Program will obtain financial contributions to Program activities that are beyond the scope of this contract buty may be used in furtherande of Program goals. The Program will endeavor to obtain at least $20.000 in contributions annually. Such contributions mechanisms can be included, but will not be limited to, such things as membership dues, fees for services, grants, in-kind services, etc. Accomplishments: (third quarter. FY 1991-92): 1. $12,369.00 in contributions to Main street program by the private sector. 2. Year to date (July 1, 1991, through December 31. 1991): $73,635 in contributions to the Main street program by the private sector_ Page 13 of 13 If) o SAN BERNARDINO MONTHLY DOWNTOWN MAIN STRE~ EXPENDITURE ACCOUNT INC FOR THE PERIOD ENDING MARCH 31, 1992 ==================================================================== FEB 92 ACTUAL SALARIES & WAGES: Salaries Taxes benefits 9698 7120 1583 / TOTAL SALARIES 18401 OPERATING COSTS: Accounting Auto Allowance Business Expenses Conf/registr. Insurances Licences & Fees Memberships Miscellaneous Office Equip Office Supplies Postage Publications Rent Telephone Travel 517 300 34 o o o 450 o o 815 o 170 2200 745 o TOTAL OP. COSTS 5231 MAIN ST. PROGRAMS Advertising Bus. Incentives Des. Eng. Draw Facade Grants Mkt. & Promo. Research/Consult. Special Events Sponsorships 2440 795 700 1915 9313 o 4462 315 TOTAL PROGRAM COSTS 19940 TOTAL EXPENSES 43572 ------- ------- Y.T.D ACTUAL 103375 14852 27887 146114 674 2700 2583 3695 -309 91 865 62 2173 4201 2643 504 11732 1604 28 33246 22880 8345 7404 4365 27694 5855 13867 10858 101268 280628 ======= BUDGET 1991/92 151849 16703 30370 198922 3050 3600 3000 4800 3500 775 1200 1000 2500 7500 3500 275 15000 3000 3000 55700 26600 15000 8200 63000 42000 8000 24500 15000 202300 456922 ------- ------- REMAINING IN BUDGET 48474 1851 2483 52808 2376 900 417 1105 3809 684 335 938 327 3299 857 -229 3268 1396 2972 22454 3720 6655 796 58635 14306 2145 10633 4142 101032 176294 ------- ------- A7/AcHU€~ / '-' Business Report '-- Volume 4, No.1 - Clt ~ Certified Farmers' Market opens to success story on page 2 Street Scape Phase I brings new life to downtown story on page 6 Shaping the future of downtown San Bernardino /f7/ACHHb~ ~ 1 Main Street Board of Directors Chairman Jerry Casillas Vice-Chairmen Wallace Green Frank Schnetz Secretary Jerri Rankins Treasurer Conrad Knowles Executive Director Ann Harris Board Members Joanne Delany Adam Heller Bill Lemann Ex-Officio Members Council Members Esther Estrada Norine Miller Published by Main Street, Inc. 290 North "D" Street Suite 602 San Bernardino, CA 924016 (714) 381-5037 Fax (714) 888-2576 j t A pri! 4, 1992 saw the grand opening of downtown San Bernardino's long awaited Certified Farmers' Market. Under a perfect California spring sky 22 farmers gathered along the perimeter of the city parking lot on Court and "E" Streets downtown, their colorful stalls laden with freshly grown farm vegetables and produce. This major new attraction for downtown has been sponsored and co-ordinated by Main Street and will be a regular feature every Saturday morning from - ~. ! ~ -....,., Farmers Market..... For Downtownl 9:00 a.m. to 1:00 p.m. Ann Harris, Executive Director of Main Street, stressed that this was to be a high quality, Certified Farmers' Market offering garden fresh produce only. Harris is confident the market will grow, becoming a major attraction and enhancing the numerous shopping facilities downtown. To celebrate the grand opening of the Farmers' Market, Main Street arranged and sponsored a visit of the -- I A wide array of fresh farm produce was available at the first ever Certified Farmers' Market in downtown San Bernardino -2- , - ..- VANIR DEVELOPMENT COMPANY. INC. & V ANIR COMMERCIAL BROKERAGE. INC. SERVlNG TilE DEVELOPMENT AND BROKERAGE NEEDS OF TUB INLAND EMPmE SINCE 1964 OFFICE - INDUSTRlAIJ - RETAIL . BUll..n- TO-SUIT. PROJECT PLANNING. . ARClIITECTURAL DESIGN' . PROPERTY MANAGEMENT. . SALES. LEASING. ACgUISITION . VANIR HAS THE EXPERIENCE. KNOWLEDCE AND TRACK RECORD NECESSARY I'"OR TOO^rS COMJ"LEX AND 60f"1DSTlCATED RLhL ESTATE MARKETPLACE. VANIR DEVELOPMENT COMPANY, INC. V ANIR TOWER CITY HALL PLAZA (714) 884-9477 FOR SALE SMORGASBORD RESTAURANT BUFFET SERVICE A busy, well known family restaurant located downtown. Established over 28 years. .6.000 sq. ft. ~ . My equipped kitchen . addhlonaI emaII dkllng room &eating 77 b' use as banquet cHne.selfast food take ouV or coff.. shop . ~. dnlng room. seats 132 . walk~n refr1gerator end freezer .a-rple par1o:Ing for:i7cars Open seven days a week Potential to increase income willi small dining area Present income I2K per month Owner operated willi four employees Owner has proposed a five-year lease starting at $4,000 per month or $.67 per sq. ft. Purchase of the business, including all furniture and equipment is offered at 255K. 50% down, owner will carry balance! 10% p.a. (714) 824-8060 v AMERICAN TRUST UUlLDING Court & E Streets Downlou:n San Bernardino .. competitive office leases . 250-3,500 sq. ft. . cooperative owner (714) 794-0399 A QUALITY MONTESSORI EDUCATION CREATING A LOVE OF LEARNING "Sl.alelceose<l -quall\edalal'l '~"-'"Ion . (Irl9nd9d day l;are oponylrlll'*"g;llvallable " hdiYldualaneoDon . ~ eNld pt'OQI"H~ al -.. pace '_opol'5sell-esleem.-..dconlldenl;e " SUlVTlElf ses!lon .otl~pn::y-"'" onlanlcare "pnt-sd>ooI "kinde<garten 144 WeSI 61h SlOcel S.." 8.""..,(1'''0 EASY ON/Off fWY 215 N "." ~'" S" 11 flUX_~~ ~ c,~rRAl C,I. ....,1' ~,dk1l1oQlf' €.)T>~~.rSOJ/' P'escnool. Kmclerga.len (714) 889-7311 Op~fl y,o.( round, MondtJy throogh Friday 6:00 a.m. - 7:00 p.m. In/ann through 6 J(ar~ Main Street Co-sponsors C.I.D. Annual Grapes and Gour.met Festival ~ c..I.I! Main Street will once again co-sponsor the annual Grapes & Gourmet Festival held by the C.I.D. (Center for Individuals with Disabilities). This year's auction will take place on Thursday, July 9, 1992, from 5:30 to 8:30 p.m. at the County Government Center, 385 N. Arrowhead Ave., San Bernardino, CA. Once again, a magnificent array of quality prizes will be on auction with food and wine supplied by local restaurants and WIneries.i -13- Downtown Business Meetings Gain Impetus The ongoing series of meetings, held between local businesses, Main Street, and council person for the First Ward, Esther Estrada continues to gain momentum and popularity with the local business community. The January meeting was held at George's Smorgasbord Restaurant on 4th Street. In attendance were Sergeant Dwight Waldo of the San Bernardino Police Department Bike Patrol, Captain Larry Richards and Lieutenant Steve Jarvis. The police officers addressed matters of security as well as giving an update on the tremendous success of the police bike patrol. The March meeting was held at the Maruko Hotel with areas 1,2, and 3 attending. Items discussed included the Cornerstone Superblock, the proposed Performing Arts Center, and efforts to keep the Court of Appeals and other Government offices downtown. The next meeting is scheduled for April 16, 1992 and will take place at the Maruko Hotel and Convention Center at 5:00 p.m. The meetings arc arranged and coordinated by Main Street. For more information, call the Main Street office at (714) 381-5037. '" \. v Leading Architectural Firm Expands Downtown Following the acquisition of Kal Porter and Associates, an Angoura Hills based concern with a branch office on Hospitality Lane, by Gary Miller, Architect and Associates, Inc., the decision was made by Gary Miller and Associates to absorb the branch office into expanded facilities at their current location at 350 West Fifth Street in downtown San Bernardino. The new combined firm will employ 24 people, an increase of 13, and be headquartered in downtown San Bernardino. Founded in 1986, the firm offers a wide range of services including tenant improvement, design, and space planning, color consulting, historical preservation in addition to traditional architectural services. The company is affiliated with the American Institute of Architects, National Council of Architectural Registration Boards, and the National Trust for Historic Preservation, to name but a few. Gary Miller, graduated from Colton High in 1972 and obtained his B.S. degree in Architectural Science from Cal Poly in San Luis Obispo in 1979. Project locations for the company range from Lake Havasu in Arizona to Santa Barbara. According to Gary Miller, this made downtown San Bernardino the ideal central location. In addition, he is encouraged by the city's efforts to promote downtown and finds it exciting to be in the heart of the city's activity. " The new, expanded offices of Gary W. Miller, Architect and Associates, Inc. -4- \ - ~ Fine Food With an International Flavor . , I i( I February saw the opening of "Johnathan's Place" on the second floor of the Vanir Tower at 290 North "D" Street in downtown San Bernardino. Following on the heels of his success with Cafe Francais in Riverside, Johnathan's Place is restauranteur Luc Riehl's second venture. The spacious, 2500 square foot facility seats 150 persons and employs six full time staff members. Newly redecorated in cool shades of green, the restaurant offers private meeting and banquet facilities as well as having the capability to cater larger functions such as wedding receptions. Although a native of France, Riehl describes his menu as "international" offering many tempting and unusual dishes from nations around the world. Luc Riehl describes some of the dishes on offer at his new restaurant, "Johnathans Place" ~ - '--' T.G.I.F. concerts starting June 5th T.G.I.F. Concerts on the Plaza Thank goodness its Friday will soon become a buzzword for downtown workers and shoppers alike. Following on the heels of the successful "Music On The Plaza" series last summer. Main Street will be introducing a regular weekly concert on the city hall plaza featuring the best in local talent. The T.G.I.F. series will commence June 5th and run through September 25th, every Friday evening from 5:00 to 8:00 p.m. What better way to finish the week and kick off the weekend than by enjoying an open-air concert in the cool of the evening listening to fine music and enjoying a burger and beer on the plaza terrace. Artists wishing to be considered for performance scheduling should contact the Main Street office at (714) 381-5037. -5- ..... o Streetscape Ribbon Cutting Lights up Downtown! Music, song, precision marching and tens of thousands of twinkling lights sum up the auspicious, yet vibrant and cheerful Street Scape ribbon cutting ceremony which took place in early December. After years of planning and designing, the beautiful new street lamps were finally in place along 4th and "E" Streets, the Mexican Fan Palms and Sunburst Honey Locusts, surrounded by their attractive peacock green tree grates and guards, embedded in the earth and the intersection paving complete. Now came the time to recognize the foresight of the Mayor and Council who had approved this venture as well as the many individuals and corporations who had worked so diligently to bring this project to fruition. Speeches of thanks were made by Mayor W.R. "Bob" Holcomb, Councilwoman for the first Ward Esther Estrada, the Chairman of the Main Street Board of Directors, Jerry Casillas, and Main Street Executive Director, Ann Harris. The CIVIC speeches were indispersed by lively seasonal music by the Joplin Ragtime ensemble, a rousing precision drill exhibition by the Homeschooling Patriots and a stirring rendition of the San Bernardino theme song composed and performed by Heather McCluskey. After the gigantic red ribbon stretched across "E" Street had been "officially" cut, the trees on the median along "E" Street were illuminated. Decorated courtesy of Sierra Pacific Electrical Engineers, the Street Scape contractors, tens of thousands of tiny white lights transformed "E" Street into a holiday wonderland. In addition, Main Street had persuaded most businesses along "E" St.","D" St., and Court St. to outline their building in white holiday lights. All in all, over 40,000 lights were secured and distributed by Main Street to various businesses. A civic reception co-hosted by the Maruko Hotel and Convention Center, followed the ceremony. --6- Carousel Mall Spring Calendar April 13-17 Enter your secretary's name for a special tribute during Secretary's week. Winner will receive flowers, lunch, mall gift certificate, and photograph. May 17,2:00 P.M. Career and Fashion Clinic. Learn to dress for success and build a winning wardrobe. Mini Workshop with Victoria Setiz Ph.d. Author of "Your Executive Image." Special emphasis on grads, transition, and moving up the corporate ladder. For more information or reservations, contact June DUTr, Carousel Mall Marketing Director at (714) 884-0106. City Hall Open House May 20, 1992 Come and See how your city Government works! The City of San Bernardino will be hosting an open house on May 20, 1992 from noon to 5:30 p.m. The public is welcome to visit city hall and meet their city officials. ,. \\- " .."., ...- ~ Inland Empire Symphony Annual Golden Baton Award James Gutherie receives the Fourth Annual Golden Balon A ward presellled to him by the Inland Empire Symphon:v As.wciatiol1. Born into one of San Bernardino's most prominent families, James Gutherie began work at his father's Sun Telegram at age 14. [n 1930 he founded the Phi [harmonic Orchestra of the Inland Empire. now known as the Inland Empire Symphony Orchestra. For more than 60 years James Gutherie has received national recognition for his work as a conductor of opera and symphony as well as his work as pub- lisher of the Sun Telegram Inland Empire's Sinfonia Mexicana Pays Tribute to the Music of Mexico The Inland Empire Symphony Orchestra's annual tribute to the music of Mexico was presented on Saturday, April 11, to a packed audience at the California Theater. Under the expert baton of guest conductor Eduardo Diazmunoz, the concert featured a selection of Mexican classics paying tribute to Mexico's diverse regions and customs. Too often Mexican music is equated with mariachi music only and the evening provided an ideal opportunity to present the classical side of Mexican culture to the enthusiastic audience. -7- '- ~ \t.. Main Street, the Past, the Present, and the Future. Since the beginning of civilization urban planning and design has been dictated by the technologies and social forces of the era. For early civilizations defense was the primary factor determining the architecture of communities and giving rise to fortified castles and cities. The advent of the Renaissance saw ever greater developments in the fields of science and technology. With the threat of attack, diminished communities concentrated their new found skills on developing the forerunner of todays modern community. While much emphasis was placed on the importance and splendor of these cities, limited transportation dictated a central business, religious, and cultural hub. Henry Ford's Model- T first placed the automobile within the reach of the average American family, creating a powerful new force destined to change the shape of urban design for the twentieth century. Assisted by the birth of the freeway system and suburbia, business abandoned the traditional commercial core and relocated to the market source, leaving traditional downtown areas across America to fall into decline and decay. The National Main Street program was born out of the need to halt the economic depression of inner cities revitalize the economy, and reinstill a sense of pride and belonging in the community. Following a simple yet highly effective four point plan of organization, design, promotion/marketing, and economic development, Main Street programs all over the country have enjoyed tremendous success. In California alone, according to the California Main Street Communities Quarterly Report, October 11, 1991, California Main Street Programs have generated 655 net new businesses reinvesting $32.9 million in public design improvement projects and $32.9 million in private facade and building rehabilitation projects. One has only to examine the success of the Main Street Program in San Bernardino where a few short years ago the vacancy rate of retail and professional space was around 65%. Today, downtown San -8- Bernardino boasts a vacancy rate of some 16%, one of the lowest in Southern California. Where, however will Main Street be in the twenty-first Century? According to the findings of a think tank of downtown experts, sponsored by Hyett Palma Inc., and published in the California Main Street February 1992 issue, changes in public attitudes are again affecting the fortunes of the cental city regions. The think tank sees the role of downtown evolving into a "multi-faceted center of the community rather than merely a center of commerce. " Reasons given include baby boomers now seeking enrichment and quality of life opportunities as opposed to the "shop till you drop" philosophy of the 1980's. The sameness and overbuilding of malls will assist the return to traditional values as will the "Graying of America" with ever larger numbers of retirees returning to their roots. Through the existence of a Main Street program, a community can capitalize on this continual social evolvement and utilize these changing trends to the betterment, profit, and enrichment of the community. "",-. '" Main Street's Economic Impact SPACE AlLED SPACE RETAINED SCI.n. 1111,lUl ltiJ,lXXl 140.0CXl 120.1XXl loo.em OJ."" "''''" "'."'" , J-'N!llI DEC&8 JUNag JtJN90 DEC90tMY91 SEPT9111f'Al.91 TOTAL SPACE FllU::O 15S,851 JOBS RETAINED JOBS "'" 350 300 250 200 <5, , JANM DEeM JUN8S JUN90 DEC90 MAYY1 SEPT91APR1l91 TOTAL JOllS RETAINED 312 Total private-sector, in-kind contributions: $1,056,825. From JanullrY 1988, through Apri/1992. Old Blackstone Building Makes Way for New Parking Lot The demolition of the old Blackstone building on the corner of Court Street and Arrowhead Avenue is yet further evidence of the gaining momentum in the development of downtown San Bernardino. Following Main Street guidelines, the new parking lot that has been constructed on the site has been attractivly landscaped and opened up the area opposite the Court House giving this area of town an open, elegant aspect. The parking lot has been greatly enhanced by the Street Scape project so." ro"", ro"", ""'" "''''" """ "'."" "."" "'''''' 15,C()() , JANtIIl DEG68 JUNe9 JUN90 DEC90 MAY 91 SEF'T91APR1l91 TOTAL SPACE RETA,INED IlO,ClO" SO. FT JOBS CREATED JOBS 500 "'" 350 300 250 200 '50 >0, , JAN611 DEC88 JUNll9 J!JN9Q OEC90MAY91 SEPT911\ffiL9t TOTA,LXlBSCREATEO.05 These charts reflect how positively the Main Street program has stimulated economic development downtown. Main Street exceeded every target set by the Redevelopment Agency. around the Sun Block which was a joint venture between the Sun Company and Main Street. The new lot has provided much needed additional parking for both Sun staff and clients. -9- '- '.J Main Street Seeks to Expand Arts and Crafts Downtown An Umbrella for the Arts and... Main Street has put forward a proposal to create an Arts Umbrella. The proposal includes a plan to collate the various arts organizations currently operating in the City of San Bernardino into one building. This would allow for the sharing of common resources including rehearsal areas, staging areas, dressing rooms, display areas, and conference and meeting rooms. This project would serve to stimulate the downtown area, particularly during the evening and nightime periods as well as allowing the arts community to focus their operations and influence on the downtown area. Currently, there is no central facility within the Inland Empire that houses the array of arts programs that are envisioned under this project. An arts umbrella such as the one proposed by Main Street would allow for more creative endeavors and attract many more premier shows and events to the area. ...Incubating Crafts! A further proposal establishing an indoor/outdoor "incubator without walls" for arts and crafts businesses has also been submitted. Businesses that would be targeted for occupancy in the project area would include silk screening, woodwork, pottery, candleworks, art studio, ethnic crafts, and a small cafe that could house an outside dining area for art and fashion shows. Main Street would provide certain technical support and guidance to the businesses as well as offer the typical services of an incubator, developing the appropriate working relationships with other organizations to operate the incubator program. Tenants would be provided with below market rate rents to locate to the project area with rents gradually escalating to market value over a three year period. Both programs would create jobs, eliminate blight and make a valuable contribution to the quality of life downtown. -10- \ ..... Harris Addresses Inland Empire Economic Forecast Conference The prestigious Inland Empire Business Journal Economic Forecast Conference for 1992 was held at the Maruko Hotel and Convention Center on January 9, 1992. Originally scheduled to take place at the Riverside Convention Center, Ann Harris, Executive Director of Main Street fought long and hard to have this renowned gathering relocated to downtown San Bernardino. Many eminent Inland Empire business leaders and academics gave their version of the economic future of the Inland Empire from a wide spectrum of backgrounds including banking, SBA's, real estate, and the public sector. In her address, Ann Harris stressed the importance of small businesses to both the local and national economy. She also addressed downtown revitalization programs, pointing to the fact that the efforts taken by San Bernardino in the field of business recruitment and retention, through the Main Street program, had placed the city in a far stronger position to cope with the present recession than other communities who were only now coming to grips with the economic situation. Keynote speaker for the event was State treasurer, Kathleen Brown. '- Main Street Publishes New Marketing Brochure Main Street has recently published a glossy new marketing brochure highlighting the economic benefits of doing business in downtown San Bernardino. The brochure includes the latest updated demographics available. In addition to the numerous financial opportunities that exist, the brochure stresses the high quality workforce in existence downtown, the reasonable pricing of commercial premises, and ideal location within the whole Southern California economic region. Also mentioned is the diverse, varied, yet affordable southern California lifestyle. To obtain a copy, or copies, of this stunning new brochure call Ann Harris addresses a crowd of 500 delegates at the Inland Main Street at (714) 381-5037. Empire Business Journal 1992 Economic Forecast Conference. -11- , ~ From Left to right: Ann Harris, Councilwoman Estrada, Mayor Holcomb, Jim Celeno, Mark Edwards, and the Chamber Redcoats turn the first sod. Historic Woolworth Building Facade Finally Complete The beautiful old Woolworth Building on the Comer of Fourth and "E" Street has finally had its facade upgrade completed with the addition of a magnificent awning. The historic thirties structure required a city ordinance to be rewritten in order for the awning to be installed; however, thanks to the assistance of the council and city officials, this has now been accomplished. The installation occurred almost simultaneously with the completion of the paving of the intersection of Fourth and "E" Streets and installation of the Street Scape components making this one of the most handsome corners downtown. v New Auto Club Building Breaks Ground on 6th and "0" Streets The ground breaking ceremony for the new Auto Club building took place on January 21, 1992. Under a cloudless sky and gaily bedecked in hard hats supplied by Main Street, Mayor W.R. "Bob" Holcomb, Councilwoman Esther Estrada, Mark Edwards, Jim Celeno, and Main Street Executive Director, Ann Harris, turned the ceremonial first sod of earth for this fine new building with the golden Main Street shovel. The lot on the comer of Sixth and "0" Streets has been vacant for some time and there can be no doubt that this handsome new, brick clad, structure will greatly enhance this corner of downtown. ., , t ~ fo!s,.'. .'.! I' I I? " " The handsome new awning surrounding the Woolworth Building on the corner of Fourth and "E" Streets compliments this historic structure. -12- c _ VANIR DEVELOPMENT COMPANY. INC. & V ANIR COMMERCIAL BROKERAGE. INC. I I I .1 I SERVING TnE DEVELOPMENT MID DROI\ERAGE NEEDS OF TIlE INLAND EMPIRB SINCE 1964 OFFICE - INDUSTRIAL - RETAIL . BUILD-TO.SillT' PROJECT PLANNING. . ARCHITECTURAL DESIGN' . PROPERTY MANAGEMENT. . SALES. LEASING. ACgUlSITION . VANIR HAS THE EXPERIENCE. KNOWLEDCE AND TRACK RECORD rn~::cr:S3ARY FOR TODArs COMPLEX AND 60I"lDSTI<=^TED RLAL ESTATE MARKETPLACE. I I VANIR DEVELOPMENT COMPANY, INC. V ANIR TOWER CITY HALL PLAZA (714) 884-9477 j I FOR SALE SMORGASBORD RESTAURANT BUFFET SERVICE A busy, well known family restaurant located downtown. Established over 28 years. .6.000 sq. ft. bLtdIng . fully tqlJpped ld1ehen . addItIooaI emalI dining room sealing 77 for use as barq.iet. ctlIneselfasltoodtakeoW orOOtl.8.shop . ~e dining room. seats 132 . wall.~n relr108ratof' and fre8.ler .8fl1ll.pat1\lngb~7CN$ Open seven days a week Potential to increase income with small dining area Present income I2K per month Owner operated with four employees Owner has proposed a five-year lease starting at $4,000 per month or $.67 per sq. ft. Purchase of the business, including all furniture and equipment is offered at 255K. 50% down, owner will carry balance! 10% p.a. (714) 824-8060 '-' AMERICAN TRUST BUILDING Court & E Slreets Downlown San Bernardino . competitive office leases . 250-3,500 sq. ft. . cooperative owner (714) 794-0399 A QUALITY MONTESSORI EDUCATION CREATING A LOVE OF LEARNING . lUte lcensed " qualI1\ed slafl "reilSOOilIblelul1lon . .mended d;,y tare 'pottylr3lnng~labIe " hl:JYldJ<llanen1lOr\ . .am cNld pmQrM"," al own p3QI . _opes sell__e-em and c:onlldence '~eI'se5!IOIl "otIlr-ack pn>g<am . nlanle<ore "pn>-sdlOOl "klnde<gar1eo 744 W"Sl 6Th Su.,el S.... fJ"'....'d,no ~t~ak 'MoQ1t' ~T>-~ ~.rSo..../ P'eschool-I{mde'gallen (714) 889-7311 EASY ON/OFf FWY 215 N ,flit ...~\" 1l1ll.0r~s ~ n"TR.o., r.'" ..AIIl Opt" ycar round. Mondoy through Friday 6:00 a.m. - 7:00 p.m. In/ann through 6 YCtlf5 Main Street Co-sponsors C.I.D. Annual Grapes and Gou~met Festival t1lil Gill Main Street will once again co-sponsor the annual Grapes & Gourmet Festival held by the C.I.D. (Center for Individuals with Disabilities). This year's auction will take place on Thursday, July 9, 1992, from 5:30 to 8:30 p.m. at the County Government Centel 385 N. Arrowhead Ave., San Bernardino, CA Once again, a magnificent array of quality prizes will be on auction with food and wine supplied by local restaurants and wmenes. .....'...~ . '" .~~'. -.. "..... . oi . .~ . ,-",!,' -13- '- Tenant Swap Program Will Assist Those Shopping For Space Main Street has completed a special study relating to tenant separations in the downtown area. From this study Main Street will soon be implementing a tenant swap program to ensure maximum occupancy for all Iettable space downtown. An additional data base is currently being compiled listing separations and reasons. The tenant swap program is crafted around the desire to identify and develop suitable landlord tenant matches thereby enhancing both parties'chances of success. One of the most important goals of the program is to limit business failures in the Main Street area. By participating in the program, property owners will experience less frequency in tenant turnovers providing significant cost savings to the property owner, a more stable tax base for the city, and tennants will benefit from stability in terms of marketing of products and services and naturally costs. Once the separation statistics are complete, Main Street hopes to launch the program with the goal of reducing those properties with a tenant separation rate in excess of 25% to under 10%. Property owners with a separation rate of 25% or higher are invited to contact Main Street Director, Ann Harris for details on how to become part of the program. Harris Promotes Downtown Through Public Speaking Engagements In addition to her address at the Inland Empire Business Journal 1992 Economic Forecast Conference in January, which was subsequently broadcast on "Window on Wall Street" and carried on all cable stations in Southern California, Harris has addressed the issues of downtown revitalization in several other speeches. These include an address to the Kwainas and a radio talk show on XEK 950, a business program which addresses the economic issues of the Inland Empire. XEK 950 is broadcast throughout Los Angeles and Orange counties as well as the Inland Empire. -14- ~ '-- Main Street Marketing Video Updated Although produced less than ten months ago, the tremendous visual changes that have taken place downtown since then had rendered Main Street's original marketing video out of date. Changes include the completion of the Street Scape along Fourth and "E" Streets and around the Sun block, the new Transit Mall along Fourth Street, the Carousel Mall conversion, and completion of numerous facade improvement programs, including the Fourth Street Plaza project and Woolworth Building. Utilizing state of the art techniques, engineers have managed to blend several new downtown scenes to the existing body of the video, update the demographics, as well as provide a new voice over and orchestration. The end result is a totally updated marketing tool reflecting the changing face of downtown at a fraction of the cost of producing a new video. - - - Main Street T.V. Ads Boost Downtown Shopping A comprehensive television advertising campaign was recently undertaken by Main Street in order to boost revenues for downtown businesses. Phase one of the campaign was broadcast at the height of the Street Scape construction work carrying the theme "all downtown businesses are both accessible and open for business as usuaL" This upbeat, thirty-second commercial featured bulldozers and cranes at work. Phase two led directly into the holiday shopping season. Somewhat more sedate, these commercials featured the new lampstandards lighting up along "E" Street and carried the slogan "the lights are on for holiday shopping." Many downtown store keepers reported buoyant holiday sales, despite the national gloomy trend. The most recent spots were produced and aired to promote downtown's new Certified Farmers' Market. To date, over 1,000 commercials have been aired. Shopkeepers reported a buoyant holiday shopping season, despite national trends. "..oJ Facade and Sign Improvement Grants Still Available Main Street Facade and Sign Grants are still available. Many downtown businesses have taken advantage of this grant and not only improved the downtown environment but increased profitability as well through more attractive, upgraded exteriors. To improve your facade Main Street will grant one dollar for every three of private investment to a maximum of $5,000.00 (minimum investment is $1,500.00). For sign upgrades Main Street will grant one dollar for every two of private investment to a maximum of $1,500.00. All grant applications must be pre-approved by Main Street and fall within the Main Street guidelines. The process is very simple. For a detailed brochure call Main Street at (714) 381- 5037. Incentives For Business Recruitment and Retention Available An incentive package, available to businesses wishing to relocate or remain downtown, is available through Main Street. This incentive program is geared to the needs of the individual business and grants awarded according to lease value, number of employees, etc. Only business operators will be eligible for assistance through this program. -15- r '-... San Bernardino Downtown Main Street, Inc. 290 North "0" Street, Suite 602 San Bernardino, CA 92401 Address correction requested Please notify Main Street if you wish to be removed from the mailing list. (714) 381-5037 Ribbon Cutting for Sparkling New Transit Mall Yet another ribbon cutting took place on February 27, 1992, to commemorate the opening of the new Transit Mall on Fourth Street. In attendance were Mayor W.R. "Bob" Holcomb, Ann Harris, Omnitrans General Manager Robert E. Chaffin, and Yucaipa Councilman Russ Metcalf. The transit mall, a joint venture between Omnitrans, Main Street, and the City of San Bernardino features sparkling new bus shelters with flip down seats and built in lighting and new route information panels with route information. Each of the shelters are prominently marked with letters for ease of route choice. All Omnitrans routes serving downtown are now channeled through the . Fourth Street Mall. "' ...... NONPROFIT ORG. U.S. POSTAGE PAID SAN BERNARDlNO,CA PERMIT 837 From Left to right: Ann Harris, Mayor W.R. "Bob" Holcomb, councilman Russ Metcalf, and Robert E. Chaffin cut the ceremonial ribbon. Main Street Business Report Volume 4, No.1 is produced and pubiished by San Bernardino Downtown Main Street, Inc., a nonprofit corporation. Editor: Ann Harris; Production: Colin Strange; Editorial Assistant: Unda Blackford; Photography: David Oden Productions; Printed By: Crown Printers.