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CIT~ OF SAN BERtGRDINO - REQUEST g.R COUNCIL ACTION
From: Al Boughey, Director Su~~: Development Code Amendment No. 92-0;
Dept: Planning and Buildirrg Services
Mayor and Common Council Meeting
April 20, 1992
DaU: April 14, 1992
Synopsis of Previous Council action:
On January 21, 1992, the Mayor and Common Council continued the hearing
of the appeal of Variance No. 91-16 to April 6, 1992 to enable the
applicant to submit an application to amend the Development Code relative
to the sign criteria applicable to the requests of Variance No. 91-16.
On April 6, 1992, the Mayor and Common Council continued Development
Code Amendment No. 92-02 to April 20, 1992.
Recommended motion:
That the hearing be closed and that the first reading of the ordinance
be waived, and the Ordinance be laid over for final passage; or
That Development Code Amendment No. 92-02 be denied.
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Al Bou"
FUNDING REQUIREMENTS:
Staff Report
Amount: N/A
Phone: 384-5357
Ward: Citywide
Contact person: Al Boughey
Supporting data attached:
Source: (Acct. No.1
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(Acct. DescriDtionl
Finance:
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Council Notes:
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CJTY,OF SAN BERN(JIDINO - REQUEST lOR COUNCIL ACTION
STAFF REPORT
Subject: Development Code Amendment No. 92-02
Mayor and Common Council Meeting
April 20, 1992
REOUEST
The applicant is requesting an amendment to Chapter 19.22 of the
Development Code to establish new Sign Program requirements and
standards and to establish Monument Sign Standards for Multi-Tenant
Centers in Commercial land use districts.
BACKGROUND
The applicant, Gatlin-Doerken Properties, submitted Variance No.
91-16 on September 27, 1991. The Variance application was a
request for eight variances of Development Code Sign Standards for
a proposed 310,283~ square foot multi-tenant shopping center on
31. 05 acres on the north side of Highland Avenue at the termination
of Boulder Avenue. On October 29, 1991, the Planning commission
granted two of the variance requests, denying the remaining six on
the grounds that approval would constitute granting a special
privilege to the applicant. The applicant appealed the Planning
Commission's denial of the remaining six variances to the Mayor and
Council. On December 2, 1991, the Mayor and Common Council
continued the hearing of the appeal to allow staff time to meet
with the appellant. On January 15, 1992, staff met with the
appellant and suggested that an application be filed with the City
to amend the Development Code sign criteria applicable to the
center. As a result of staff's meeting with the applicant, on
January 21, 1992, the Mayor and Common Council continued the
hearing of the appeal to April 6, 1992, to enable the applicant to
submit an application to amend the Development Code relative to the
sign criteria applicable to the Variance requests. Development
Code Amendment No. 92-02 is that amendment request.
On April 6, 1992, the Mayor and Common Council held a Public
Hearing of Development Code Amendment No. 92-02. After a brief
discussion with staff and the concurrence of the applicant the
Development Code Amendment was continued to April 20, 1992 to work
out minor differences.
ANALYSIS
Prior to the Planning Commission Hearing of Development Code
Amendment No. 92-02 (DCA) , the applicant and staff were in
agreement with regards to the height and area standards for center
identification monument signs for shopping centers larger than 25
acres. However, during the Planning Commission hearing of
Development Code Amendment No. 92-02 on February 18, 1992, the
applicant felt a disincentive for the inclusion of shopping center
names identification signs was created by the ordinance as proposed
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Development Code Amendment No. 92-02
Mayor and Common Council Meeting
April 20, 1992
Page 2
by staff. Gat1in-Doerken felt that unless a provision for the
inclusion of the shopping center name on center identification
signs was made a part of the ordinance, that the signs would be
utilized to accommodate the names of the largest tenants only. The
Planning commission directed staff to look into the concern and add
a section to remove the disincentive, if necessary.
One possible option for removing the disincentive would be to allow
area to accommodate the shopping center name. However, this option
is not consistent with General Plan Policy 1.45.4, which states
that the number, placement and size of signs should be minimized.
The other option was to incorporate the center name into the
existing sign area as established by the proposed amendment. Such
an option is consistent with General Plan Policy 1.45.4. The
proposed ordinance was revised to remove the disincentive by adding
a section requiring a minimum of 20 percent of the allowable sign
area of the monument sign to be dedicated to the center name.
However, based upon additional review by staff, and discussions
with the applicant, requiring a set percentage of the center
identification sign may not be in the either the applicant's or
City'S best interest. with the exception of regional malls, most
large shopping centers are referred to by the name of the largest
anchor tenant regardless of center name. Requiring the inclusion
of the center name would reduce the amount of sign area available
for the anchor tenants perhaps prompting more variance request.
Both staff and the applicant agree that the determination of
whether to include a shopping center name on the center
identification monument is best left to the Shopping center owner
and market forces. Hence the ordinance has been revised removing
the requirement that 20 percent of the sign area be dedicated to
center name.
MAYOR AND COUNCIL OPTIONS
The Mayor and Common Council may approve Development Code Amendment
No. 92-02 as proposed by staff; or
The Mayor and Common Council may deny Development Code Amendment
No. 92-02.
RECOMMENDATION
It is recommended that the Mayor and Common Council adopt the
ordinance which amends Sections 19.22.030, 19.22.040(2),
19.22.050(1),19.22.070(1) and Table 22.01 of the Development Code.
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Development Code Amendment No. 92-02
Mayor and Common Council Meeting
April 20, 1992
Page 3
Exhibits:
I.
II.
III.
Michael R. Finn, Associate Planner
for Al Boughey, Director
Planning and Building Services
Findings of Fact
Ordinance
April 6, 1992 Staff Report
prepared by:
'.
CITY OF SAN BERNARDINO PLANNING
AND BUILDING SERVICES DEPARTMENT
CASE nrll Cl?-n?
FINDINGS OF FACT
AGENDA ITEM 4
HEARING DATE 2-18-92
PAGE 7
r
ATTACHMENT A
FINDINGS OF FACT
1.
The proposed amendment is consistent with the General Plan in
that the amendment will more effectively implement General
Plan Policies requiring the consolidation of multi-tenant
signage into well designed, distinctive signs that are well
integrated with site and building design.
"
2.
The proposed amendment would not be detrimental to the public
interest. health. safety, convenience. or welfare of the City;
io that the amendments should improve business viability for
multi-tenant centers. The proposed amendment will not affect
public health or safety io the City.
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ORDINANCE NO.
1
2 ORDINANCE OF THE CITY OF SAN BERNARDINO AMENDING SECTIONS
19.22.030, 19.22.040(2), 19.22.050(1), 19.22.070(1), AND 19.22.150,
TABLE 22.01, OF THE SAN BERNARDINO MUNICIPAL CODE (DEVELOPMENT
3 CODE) TO ADD DEFINITIONS TO THE SIGN CODE, ESTABLISH NEW SIGN
4 PROGRAM STANDARDS, GIVE TEMPORARY WINDOW SIGNS AN EXEMPT STATUS,
AND ESTABLISH STANDARDS FOR MONUMENT SIGNS FOR MULTI-TENANT CENTERS
5 25 ACRES OR MORE IN SIZE.
6 THE MAYOR AND COMMON COUNCIL OF THE CITY OF SAN BERNARDINO DO
ORDAIN AS FOLLOWS:
7
section 1. Page 111-18, Section 19.22.030, Definitions, is
8 amended to add the following definition for "Anchor Tenant"
9 inserted after the definition for "A-Frame Sign" [See Exhibit 1,
10 (Page 111-18 of the Development Code) attached hereto and
11 incorporated herein by reference]:
12
"Anchor Tenant.
A shopping center key tenant, usually the largest
13 or one of the largest tenants located within the shopping center,
14 which serves to attract customers to the center through its size,
15
product-line, name and reputation.
The term anchor tenant is
16 interchangeable with the term major tenant."
17
18
19
20
21
section 2. Page 111-20, section 19.22.030,
Definitions, is
amended to add the following definition of "Logo" inserted after
the definition for "Kiosk"
[See Exhibit 2,
(Page 111-20 of the
Development Code)
attached hereto and
incorporated herein by
reference] :
22 "1QgQ. An established identifying symbol or mark associated with a
23
24
25
26
27
28
business or business entity."
section 3. Page 111-21, Section 19.22.030, Definitions, is
amended to add the following definition of "Trademark" inserted
IIII
IIII
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1 after the definition for "Temporary Sign" [See Exhibit 3, (Page
2 111-21 of the Development Code) attached hereto and incorporated
3 herein by reference]:
4 "Trademark. A word or name which, with a distinctive type or
5 letter style, is associated with a business or business entity in
6 the conduct of business."
7 section 4. Page 111-22, Section 19.22.040(2), Sign Permit
8 Required, Sign Program, is amended to read as follows:
9 "2. Sian Proaram A Sign Permit for a sign program shall be
10 required for all new commercial, office, and industrial centers
11 consisting of 3 or more tenant spaces. The program shall be filed
12 with the project application to construct the center, and shall be
processed concurrently with the project application. The purpose
of the program shall be to integrate signs with the building and
landscaping design to form a unified architectural statement. This
shall be achieved by:
Using the same background color, and allowing the signs to be
up to 3 different colors per multi-tenant center smaller than
25 acres in area, and up to 5 different colors per multi-
tenant center 25 acres in area or greater.
using the same type of sign cabinet supports, or method of
mounting for signs, and the same type of construction material
for components, such as sign copy, cabinets, returns and
supports.
Using the same form of illumination of the signs.
Specifying uniform sign placement, letter height, and logo
height for both anchor tenants and minor tenants.
13
14
15
16
17 A.
18
19
20
21 B.
22
23
24
25 c.
26 D.
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28 IIII
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1 E. Logos may be permitted and are not subject to the color
2 restrictions specified in the program. However, no logo may
3 exceed 25% of the allowable sign area as determined by Table
4 22.01, Sign Regulations by Land Use Category."
5 [See Exhibit 4, (Page 111-22 of the Development Code) attached
6 hereto and incorporated herein by reference.]
7 Section 5. Page 111-24, section 19.22.050(1), Exempt signs, is
8 amended by adding a subsection "Q" following subsection "P" to read
9 as follows:
10 "Q. Temporary window signs may be permitted on the inside of
11 windows facing out which do not cover more than 25% of the
12 individual window surface for a period not to exceed 30 days use
13 during any 60 day period. Temporary painted signs may be on the
14 outside of the window." [See Exhibit 5, (Page 111-24 of the
15 Development Code) attached hereto and incorporated herein by
16 reference.]
17 section 6. Page 1II-25, section 19.22.070(1), Temporary Signs,
18 is amended by deleting subsection "1."; [See Exhibit 6, (Page 111-
19 25 of the Development Code) attached hereto and incorporated herein
20 by reference.]
21 a) Renumber item number "2." by removing the item number
22 entirely.
23 Section 7. Page 111-34, Section 19.22.150, Table 22.01, Sign
24 Regulations by Land Use Category, item "C.l.d. Business
Identification" is amended to read as follows:
[See Exhibit 7, (Page 111-34 of the Development Code) attached
hereto and incorporated herein by reference].
25
26
27
28 IIII
3
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1 section 8. Page 111-36, section 19.22.150, Table 22.01 Sign
2 Regulations by Land Use Category, items "C.3.d. Business
3 Identification" and "C.3.e. Center Identification" are amended to
read as follows:
4
5
6
7 IIII
8 IIII
9 IIII
10 I I I I
11 IIII
12 I I I I
13 I I I I
14 I I I I
15 I I I I
16 I I I I
17 I I I I
18 I I I I
19 I I I I
20 IIII
21 I I I I
22 IIII
23 IIII
24 IIII
25 IIII
26 IIII
27 IIII
28 IIII
[See Exhibit 8, (Pages 111-36 and III-36A of the Development Code)
attached hereto and incorporated herein by reference].
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1 ORDINANCE...AMENDING SECTIONS 19.22.030, 19.22.040(2),
19.22.050(1),19.22.070(1), AND 19.22.150, TABLE 22.01, OF THE SAN
2 BERNARDINO MUNICIPAL CODE (DEVELOPMENT CODE) TO ADD DEFINITIONS TO
THE SIGN CODE, REVISE SIGN PROGRAM STANDARDS, GIVE TEMPORARY WINDOW
3 SIGNS AN EXEMPT STATUS, AND ESTABLISH STANDARDS FOR MONUMENT SIGNS
FOR MULTI-TENANT CENTERS 25 ACRES OR MORE IN SIZE.
4
I HEREBY CERTIFY that the foregoing ordinance was duly adopted
5 by the Mayor and Common Council of the city of San Bernardino at a
6
7
8
9
meeting, therefore, held on the
day of
, 1992, by the following vote to wit:
Council Members:
ABSTAIN
ABSENT
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NAYS
ESTRADA
10 REILLY
11
12
13
HERNANDEZ
MAUDSLEY
MINOR
14 POPE-LUDLAM
15
16
MILLER
17
18
City Clerk
The foregoing ordinance is hereby approved this
, 1992.
day
19 of
20
21
22
23
24
25
26
27
28
W. R. Holcomb, Mayor
City of San Bernardino
Approved as to
form and legal content:
JAMES F. PENMAN,
~
By. '" t!R6. )
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OXGN REGULATIONS -19022
A_'Pl'lIm@ SiiJ'. A free stading sign usually hinged at the top, or attached in a similar
manner, and widening at the bottom to form a shape similar to the letter " A". Such r,' ::
signs are ususally designed to be portable, hence they are not considered permanent
signs.
Anchor Tenant. * Add Text - See Below
Animat~ovinf Sii1\. Any sign which uses movement, lighting, or special
materials to depict action or create a spec:ia1 effect or scene.
Awning. Canopy. or M 111"(lll@@ !;ip"- A nonelectric sign that is printed on, painted on, or
attached to an awning, canopy, or marquee and is only permitted on the vertical surface
or flap.
Ranft@!' Flag. PPnnant or 'Rallnnn. Any cloth, bunting, plastic, paper, or similar material
used for advertising purposes attached to or pinned on or from any structure, staff,
pole, line, framing, or vehicle, including captive balloons and inflatable signs but not in-
cluding official flags of the United States, the State of California, and other states of the
Ili, :on, counties, municipalities, official flags of foreign nations and nationally or inter-
nationally recognized organizations.
Bendt Sii1\. Copy painted on any portion of a bus step bench.
Bi11hnam or Off-Site !;ii1\' A sign structure advertising an establishment, merchandise,
service, or entertainment, which is not sold, produced, manufactu~ , or furnished at
the property on which the sign is located. (-
RuildiI\f FaCE! and I or Fmnta~. The length of the single front building elevation in
which the primary entrance to the business is located. If more than 1 business is located
in a single building, then such length shall be limited to that portion which is occupied
by each individual business.
Ptan~ble Cqp.y Sip"- A sign designed to allow the changing of copy through
manual, mechanical, or electric:a1 means including time and temperature.
Civic EVf!nt !;ii1" A temporary sign, other than a commercial sign, posted to advertise a
civic eyent sponsored by a public agency, school, chW'l"h, civic-fraternal organization, O'!
similar noncommercial organization.
Commercial SE!a!lOJ\al Sii1\. An "open" or "closed" window sign, posted on a seasonal
basis.
C'"nn!lltnltTinn !;ip"- A temporary sign erected on the parcel on which construction is
taking place, limited to the duration of the construction, indicating the names of the ar-
chitects, engineers, landscape architects, amtractors, or similar artisans, and the owner,
financial supporters, sponsors, and similar individuals or firms having a major role or
interest with respect to the structure or project.
* A shopping center key tenant, usually the largest or one of the largest tenants ~
located within the shopping center. which serves to attract customers to the
center through its size. product-line. name and reputation. The term anchor
tenant is interchangeable with the term major tenant.
m-tS
Exhibit 1
5/92
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OsxGNKEClJ'lAnONS -19.22 .
111p.gl11 SigJ'. Any of the following: a sign erected without first complying with all or-
dinances and regulations in effect at the time of its constrUction and erection or use; a ('. .-:-
sign that was legally erected, but whose use has ceased. or the strUcture upon which the
display is placed has been abandoned by its owner, not maintained, or not used to iden-
tify or advertise an ongoing business for a period of not less than 90 days; a sign that
was legally erected which later became nonconforming as a result of the adoption of an
ordinance, the amortization period for the display provided by the ordinance rendering
the display nonconforming has expired, and confonnance has not been accomplished.;
a sign which is a danger to the public or is unsafe; a sign which is a traffic hazard not
created by relocation of streets or highways or by acts of the City or County.
TIlnminatFd Sipt.. A sign with an artifidallight source for the purpose of lighting the
sign.
.
Institutinnal Sipt.. A sign identifying the premises of a church, school, hospital, rest
home, or similar institutional facility.
Kiosk. An off-premise sign used for directing people to the sales office or models of a
residential subdivision project. Design details of such signs are shown as Figure 16.01
under Section 19.22.080 (2)(C) of this Chapter.
Logo. * Add Text - See Below
LO~ Sipt.. An established trademark or symbol identifying the use of a building.
Mnnumf!nt Sii1'-' An independent strUcture supported from grade to the bottom of the (-' .
sign with the appearance of having a solid base.
Nnnronfnnninr Si,rn. A legally established sign which faDs to conform to the regula-
tions of this Chapter.
Off-Site Sii1'-- Any sign which advertises or informs in any manner businesses, services,
goods, persons, or events at some location other than that upon which the sign is ~
cated. Off-pre.nise sign, billboard, and outdoor advertising strUcture are equivalent
termS.
Opm Hnn!llP Sii1'-- A temporary sign posted to indicate a salesperson is available to rep-
resent the ptO}"'llf subject to sale, lease, or rent.
Politir-al Sii1'-- A temporary sign directly a~..ted with national, state, or local elec-
. tions.
Pnrtablp SigJ'_ A sign that is not permanently affixed to a strUcture or the ground.
Pmmotional Sii1'-- A sign erected on a temporary basis to promote the sale of new
products, new management, new hours of operation, a new service, or to promote a spe-
cial sale.
~.
Rf!al Estate Sipt.. An on-site sign pertaining to the sale or lease of the premises.
* An established identifying symbol or mark associated with a business or
business entity.
m-20
Exhibit 2
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OSIGN Jl.ECULAnONS -19.22
Rom Sig1l. A sign erected. constructed, or placed upon or over a roof of a building, in-
cluding a mansard roof and which is wholly or partly supported by such buildings.
Siin- Any structure, housing, device, figure, statuary, painting, display, message
p1ac:ard, or other amtrivance, or any part thereof, which is designed, constructed,
created, engineered, intended, or used to advertise, or to provide data or information in
the nature of advertising, for any of the following purpose: to designate, identify, or in-
dicate the name of the business of the owner or occupant of the premises upon which
the advertising display is located; or, to advertise the business conducted, services avail-
able or rendered, or the goods produced, sold, or available for sale, upon the property
where the advertising display is erected.
SiK;J' Area. The entire face of a sign, including the surface and any framing, projections, .
or molding, but not including the support structure. Individual channel-type letters .
mounted on a building shall be measured by the area enclosed by four straight lines out-
lining each word.
SiK1' Pmi1'am. A coordinated program of 1 or more signs for an individual building or
building COIr.pl~ with multiple tenants.
T~pm"lIJ:Y Sig1' A sign intended to be displayed for a limited period of time.
Trademark. * Add Text - See Below_
Y;hid~. A sign which is attached to or painted on a vehicle which is parked on or
adjacent :0 any pro}'= li, the princ:i.pa1 pmpose of which is to attract attention to a
product sold or an activity or business located on such proyet ty.
Wall SiK1'- A sign painted on or fastened to a wall and which does not project more
than 12 inches from the building or structure.
Window SiK1'- Any sign that is appUed or attached to a window or located in such a
manner that it can be seen from the exterior of the structure.
* A word or name which, with a distinctive type or letter style, is associated
with a business or business entity in the conduct of business.
m-21
Exhibit 3
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19.22.040 SIGN PERMIT REQUIRED
-GN REGUlATIONS -19.%%
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L G~RAL
No sign, including a copy change, or temporary sign, unless exempted by this
Chapter, shall be constructed, displayed or altered without a sign permit or sign
program approved by the City. The Director shall review all signs unless other-
wise stated.
2. ~IGN PRClr.1lAM
A siqn Permit for a siqn proqram shall be required for all new
commercial, office, and industrial centers consistinq of 3 or
more tenant spaces. The proqram shall be filed with the
project application to construct the center, and shall be
processed concurrently with the project application. The
purpose of the proqram shall be to inteqrate siqns with
buildinq and landscapinq desiqn to form a unified
architectural statement. This shall be achieved by:
A. Usinq the same backqround color, and allowinq the siqns
to be up to 3 different colors per multi-tenant center
smaller than 25 acres in area, and up to 5 different
colors per multi-tenant center 25 acres in area or
qreater.
B. usinq the same type of siqn cabinet supports, or method
of mountinq for siqns, and the same type of construction
material for components, such as siqn copy, cabinets,
returns and supports.
c. usinq the same form of illumination of the siqns.
D. Specifyinq uniform siqn placement, letter heiqht, and
loqo heiqht for both anchor tenants and minor tenants.
E. Loqos may be permitted and are not subject to the color
restrictions specified in the proqram. However, no loqo
may exceed 25% of the allowable siqn area as determined
by Table 22.01, Siqn Requlations by Land Use Cateqory.
19.22.050 EXEMPT SIGNS
1. The followinq siqns shall be exempt from the provisions of
this Chapter:
A. Window siqns not exceedinq 3 square feet and limited to
business identification, hours of operation, address, and
emerqency information. (Neon siqns of any size require
a permit, if allowed.)
B. siqns within a structure and not visible from the
outside.
m-22
E:~h:!.bit 4
5/92
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19.22.060
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O~GN'RECULATIONS-19.22 "
N.
Future tenant identification signs: One wall or freestanding sign may
be placed on vacant or developing plu.,et ty to advertise the future use of
an approved project on the property and where information may be ob-
tained. Such sign shall be limited to 1 sign per street frontage, a maxi-
mum of 32 square feet in area and 8 feet in overall height. Any such signs
shall be single faced and shall be removed upon the granting of occupan-
cy by the City.
Incidental signs for automObile repair stores, gasoline service stations,
automobile dealers with service repairs, motels and hotels, showing
notices of services provided or required by law, trade affiliations, credit
cards accepted, and the like, attached to the structure or building;
provided that all of the following conditions exist:
1. The signs number no more than 4-
2. No such sign projects beyond any property line.
3. No such sign shall exceed an area per face of 3 square feet.
4. Signs may be double-faced.
Copy applied to fuel pumps or dispensers such as fuel identification.
station logo, and other sigt's required by la-w.
Agricultural signs, either wall or freestanding types, non-muminated.
and not exceeding 4 square feet for lots 2 aaes or less and 16 square feet
for lots greater than 2 aces, identifying only the agricultural products
grown on the premises. The number of such signs shall be 1 per street
frontage or a maximum of 2, with wall signs to be located below the
roofline and freestanding signs to be no higher than 6 feet.
Sign programs which have been approved prior to the adoption of this
Development Code.
Sign programs for theme areas as approved by the Council.
Directional signs to aid vehicle or pedestrian traffic provided that such
signs are located on-site, have a maximum area which does not exceed 3
square feet, have a maximum overall height of 4 feet above grade, and are
mounted on a monument or decorative pole. Such signs may be located
in a required setback provided that a minimum distance of 5 feet from any
proF ly line is maintained.
* Add Text - See Below
PROHIBITED SIGNS
(
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C. .....
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The following signs are inconsistent with the sign standards set forth in this Chapter,
and are therefore prohibited: .
A. Abandoned signs
B. Animated, moving, flashing, blinking, reflecting, revolving,
or any other similar sign, except electronic message boards
Temporary window signs may be permitted on the inside of windows facing
out which do not cover more than 25% of the individual window surface for
a period not to exceed 30 days use during any 60 day period. Temporary
painted signs may be on m.26 Exhibit 5
(
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OSICNIlEGULATIONS-t9.n .
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c. Banners, flags, and pennants
D. Bench signs
E. Chalkboards or blackboards
F. Changeable copy signs and electronic message boards, except as allowed
by a CUP for movie theaters, arenas, stadiums, or auto malls in the CR-4
land use district.
G. Off site or billboard signs, except as permitted by Section 19.22.080
H. Permanent sale or come-on signs
L Portable signs or A-frame signs
J. Roof signs
K. Signs on public property, except for traffic regulatory, informational
signs, signs required by a governmental agency, md model home tour
signs
L Signs plinted on fences or nnfs .
M. Balloons and other inflated devices or signs designed to attract attention.
N. Signs that are affixed to vehicles, excluding permanent signs on commercial vehicles
O. Signs which simulate in color or design a traffic sign or signal, or which make
use of words, symbols or characters in such a manner to interfere with.
mislead, or confuse pedestrian or vehicular traffic
19.22.070 TEMPORARY SIGNS
(
Special event signs and dvic event Signs may be approved by the Director for
a limited period of time as .. means of publicizing spe<:i,,1 events such as grand
openings, carnivals, parades, charitable events and holiday sales. Such special
event signs shall be limited to the following provisions:
A. No special event sign shall be erected without a sign permit.
.-
B. Speda1 event signs shall be limited to-30 days per event from the
date of eleCtion or date of permit, whichever occurs first.
C. Speda1 event signs shall not include promotional sales signs.
D. Speda1 event signs may include balloons, inflated devices, search lights,
beacons, pennants, and streamerS.
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Exhibit 6
5/92
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SiGN REGULATIONS-19.22
Rxhibit 8-B
CITY OF SAN BERtQRDINO - REQUEST OR COUNCIL ACTION
~ -"
AI Boughey, Director
Su~e~: Development Code Amendment No. 92-02
c
Planning and Building Services
Date:
March 11, 1992
Mayor and Common Council Meeting
April 6, 1992
Synopsis of Previous Council &ction:
On January 21, 1992, the Mayor and Common Council continued the hearing of the
appeal of Variance No. 91-16 to April 6, 1992 to enable the applicant to submit
an application to amend the Development Code relative to the sign criteria applicable
to the requests of Variance No. 91-16
Recommended motion:
o
That the hearing be closed and that the first reading of the ordinance be
waived, and the ordinance be laid over for final passage; or
That Development Code Amendment No. 92-02 be denied.
Signature
Conta~ person:
Al Boughey
Phone:
384-5357
Supporting data attached:
Staff Report
Ward:
Citywide
FUNDING REQUIREMENTS:
Amount:
N/A
Source: (Acct. No.)
(Acct. DescriPtion)
Finance:
0, Notes:
75-0262
V_~_...'!fII
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Agenda Item NO. ~
CITY OF SAN BERN~DINO - REQUEST ~R COUNCIL ACTION
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STAFF REPORT
Subject: Development Code Amendment No. 92-02
Mayor and Common Council Meeting
April 6, 1992
REOUEST
The request is for an amendment to Chapter 19.22 of the Development
Code to establish new Sign Program requirements and standards and
to establish Monument Sign Standards for Multi-Tenant Centers in
Commercial land use districts.
BACKGROUND
The applicant, Gatlin-Doerken Properties, submitted Variance No.
91-16 on September 27, 1991. The Variance application was a
request for eight variances of Development Code Sign Standards for
a proposed 310,283z square foot multi-tenant shopping center on
31. 05 acres on the north side of Highland Avenue at the termination
of Boulder Avenue. On October 29, 1991, the Planning Commission
granted two of the variance requests, denying the remaining six on
the grounds that approval would constitute granting a special
privilege to the applicant. The applicant appealed the Planning
commission I s denial of the remaining six variances to the Mayor and
Council. On December 2, 1991, the Mayor and Common Council
continued the hearing of the appeal to allow staff time to meet
with the appellant. On January 15, 1992, staff met with the
appellant and suggested that an application be filed with the city
to amend the Development Code sign criteria applicable to the
center. As a result of staff's meeting with the applicant, on
January 21, 1992, the Mayor and Common Council continued the
hearing of the appeal to April 6, 1992, to enable the applicant to
submit an application to amend the Development Code relative to the
sign criteria applicable to the Variance requests. Development
Code Amendment No. 92-02 is that amendment request.
CEOA STATUS
This ordinance addresses only on-premise signs. Pursuant to
Section 15311 of CEQA, on premise signs are categorically exempt
from the California Environmental Quality Act, and this ordinance
only establishes how they may be constructed.
ANALYSIS
Definition.
In Development Code Section 19.22.040(2), Sign Programs, reference
is made to trademarks, logos, and major tenants. However, Section
19.22.030, Definitions, does not contain any definitions pertaining
to trademarks, logos, or major tenants. This amendment proposes to
add these definitions alleviating this deficiency.
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Development Code Amendment No. 92-02
Mayor and Common Council Meetinq
April 6, 1992
paqe 2
siqn proqrlUll Standards
Loqos and trademarks are addressed in Development Code Section
19.22.040(2). This section allows only major tenants to deviate
from an approved siqn proqram to accommodate loqos and trademarks.
No other tenants are permitted loqos or trademarks in their siqns.
The intent of this restriction is to ensure uniformity of multi-
tenant center siqnaqe. However, restrictinq tenants other than
majo~ tenants from havinq loqo siqns creates an incentive for non-
major tenants to seek multi-tenant centers that do not have loqo or
trademark restrictions. The result can be an empty center with
uniform siqnaqe.
The proposed Development Code Amendment removes the restriction on
loqos and trademarks for non-major tenants and ensures uniformity
of siqnaqe by requirinq the siqn proqram to be submitted and
processed concurrently with the project development application.
Requirinq the siqn proqram before the shoppinq center is built
creates an incentive for the shoppinq center architect to work with
the siqn qraphic artist to create a center with architecturally
compatible siqns. Uniform siqn colors, materials, mountinq,
placement, etc. are all specified requirements of the proqram. No
restrictions on letter style have been specified since uniformity
is ensured throuqh specification of allowable colors, letter heiqht
and siqn placement. Loqos are permitted, but are restricted to 25
percent of the allowable siqn area to ensure that a sense of
uniformity is maintained.
Pad Tenant Monument siqns
Small pad tenants (businesses located on pads less than 5,000
square feet in area), and not a part of a multi-tenant center are
allowed a monument siqn for their business, providinq that they
have at least 150 lineal feet of street frontaqe, pursuant to Table
22.01(C) (1) (d). Small pad tenants that are part of a multi-tenant
center are not permitted a monument siqn reqardless of lineal
street frontaqe, pursuant to Table 22.01(C) (3) (d). This creates a
disincentive for small businesses lookinq for a small pad tenant
space to locate at a multi-tenant center.
The proposed amendment removes this disincentive by revisinq Table
22.01(C) (1) (d) and (C) (3) (d) to allow the siqns with no chanqe in
district standards for small pad tenants, part of a multi-tenant
center or not part of a multi-tenant center, reqardless of pad
size, providinq that there is at least 100 lineal feet of street
frontaqe.
o
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Development Code Amendment No. 92-02
Mayor and Common Council Meeting
April 6, 1992
Page 3
Center Zdentification Honument signs
Regional and semi-regional shopping centers rely on a large market
area to remain viable. They require greater visibility than do
other multi-tenant centers. As a result of an informal survey by
staff, semi-regional and regional shopping centers were found on
sites greater than 25 acres in size. In order to give these
centers greater visibility, Development Code Amendment No. 92-02
amends Table 22.01(C) (3) (e) to allow such centers a monument sign
25 feet in height with 120 square feet of area per sign face,
provided that the center has at least 1,200 square feet of street
frontage. The street frontage requirement was felt to be necessary
since several of the centers in the survey that were less than 2~
acres were found to have frontages nearly 1,000 feet in length.
The sign development standards for centers witil less than 25 acres
of site area would not change under the amendment.
During the Planning commission hearing of Development Code
Amendment No. 92-02, the applicant expressed concern that if a
separate provision in this section were not established to provide
for a separate sign area specifically for center identification
(center name only), a disincentive would be created for the
inclusion of the center name in the sign at all, with the multi-
tenant centers allotting the entire allowable sign area of their
monument signs to major tenant names only. The Planning commission
noted the concern and directed staff to add a section to r_ove the
disincentive. The applicant has indicated that they would prefer
a provision providing area in addition to the present allowable
sign areas to accommodate the center name. staff however, believes
that the disincentive can be r_oved by adding a section requiring
a minimum of 20 percent of the allowable sign area of the monument
sign to be dedicated to the center name. staff prefers this
alternative because the allowable areas specified by the
Development Code were originally intended to accommodate the center
name and the name(s) of major tenant(s).
other propo.ed Change.
Development Code Amendment No. 92-02 (DCA 92-02) proposes several
other minor changes to make the sign Code more understandable.
DCA 92-02 will amend Table 22.01(C) (1) (f) under the category
"CLASS," to add "(freeway adjacent)" immediately under the words
"Business Identification". It is not immediately clear from the
table that this section pertains to freeway adjacent business
identification signs without reading under the "Remarks" section
for the it_.
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Development Code Amendment No. 92-02
Mayor and CommOn Council Meeting
April 6, 1992
Page 4
The amendment further proposes that Subsection (1) of section
19.22.070, Temporary Signs on page 111-25 be moved to Section
19.22.050, Exempt Signs as Subsection (l)(Q). Moving this section
to section 19.22.050 as an exempt sign removes the requirement for
a sign permit for this type sign, and reduces enforcement costs for
the city. The amendment also adds a sentence to the provision
allowing temporary window signs to be painted on the outside of the
window.
PLANNING COMMISSION
On February 18, 1992, the Planning commission recommended that the
Mayor and Common Council approve Development Code Amendment No. 92-
02 with the inclusion of a provision to ensure dedicated area for
center identification signage on Center Identification Monument
Signs.
MAYOR AND COUNCIL OPTIONS
The Mayor and Common Council may approve Development Code Amendment
No. 92-02 as proposed by staff; or
The Mayor and Common Council may deny Development Code Amendment
No. 92-02.
RECOMMENDATION
It is recommended that the Mayor and Common Council adopt the
ordinance which amends Sections 19.22.030, 19.22.040(2),
19.22.050(1), 19.22.070(1) and Table 22.01 of the Development Code.
Prepared by:
Michael R. Finn, Associate Planner
for Al Boughey, Director
Planning and Building Services
Findings of Fact
Ordinance
Staff Report
A. Findings of Fact
B. Proposed Changes to Section 19.22.030 and
19.22.040(2)
C-1. Proposed Changes to Table 22.01(C) (1) (d)
C-2. Proposed Changes to Table 22.01(C) (3) (d)
C-3. Proposed Changes to Table 22.01(C) (3)(e)
C-4. Proposed Changes to Table 22.01(C) (1) (f)
C-5. Proposed Changes to Table 22.01(C) (5) (a)
D. Proposed Wording for New section
19.22.050(1) (Q)
Exhibits:
I.
II.
III.
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CITY OF SAN BERNARDINO PLANNING
AND BUILDING SERVICES DEPARTMENT
CASE nf"l1 Q?_n?
AGENDA ITEM 4
HEARING DATE 2-18-92
PAGE 7
FINDINGS OF FACT
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ATT'\CH~ENT ,\
FI~DI~GS OF FACT
1. The proposed amendment is consistent with the t:leneral Plan in
that the amendment will more effectivelY implement General
Plan policies requirina the consolidation of multi-tenant
sianaae int~ well desianed. distinctive sians that are well
intearated with site and building desian.
2. The proposed amendment would not be detrimental to the public
interest. health. safety. convenience. or welfare of the City..
in that the amendments should improve business viability for
lIulti-tenant centers. The proposed amendment will not affect
public health or safety in the City.
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Exhibit I
r',,-..... r~Pu~~Gatlin-Doe:ken Developmen~
W 11835 Olympic Blvd., Ste 9
en DEVELOPMENT CODE MIENDMENT West Los A.~geles, CA 90064
4( 92-02 OWNER: N/A
0 NO.
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l- An amendment to Development Code Chapter 19.22, Sign Regulations
en conce:ning Sign ?rograms and Sign Developmen~ Standards for
W multi-tenant centers.
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EXISTING GENERAl PlAN
PRCPERlY LAND USE ZONING OFSIGNATlON
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( GEOLOGIC I SEISMIC CJYES ) ( FLOOD rlAZARD CI YES ::l ZONE A )( SEWEilS: wYES )
HAZARD ZONE: DNO DNa
ZONE: CI NO =:x'NE B
( CJ )( CJ ) r = YES
HIGH FIRE YES AIRPORT NOISEI YES REDEVELOPMENT
HAZARD ZONE: CJ CRASH ZONE: PROJECT AREA:
NO CJ NO \. ~NO
~ -
...I o NOT o POTENT1Al. SIGNIFICANT Z ~ APPROVAl
4( APPUCABLE EFFECTS WITH 0
.,.. MITIGATING MEASURES !;i 0
zen NO~ CONOmONS
W~ 11.0
:!!z lC! EXEMPT o E.LR. REOUIRED BUT NO II.Z 0 OENIAl
Z- Section 15311 SIGNIFICANT EFFECTS 4(W
00 WIllI aITlGATlNG t;:!!
a:;: MEASURES :!! 0 CONTINUANCE TO
-II. 0
> o NO SIGNIFICANT o SIGNIFICANT EFFECTS
Z fd
w EFFEC....S SEE ATTACHED E.R.C.
) MINUTES ) a:
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Exhibit III
'CITY OF sAlOaERNARDINO -~v1EMORANDUM
To
OUbject
Planning Commission
From Al Boughey, Di:ector
Planning & Building Sv
Da~ February 4, 1992
Development Code Amendment No. 92-02
Approved
Agenda Item : 3
Da~ February 13, 1992
APPLICAYT
Gatlin-Doerken Properties. Inc.
11835 Olympic Blvd.. Suite 975
West Los Anaeles. CA 90064
REOUEST
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The applicant is requestina an amendment to Development Code
Chapter 19.22. Sian Reaulations. concernina Sian Proaralls and Sian
Development Standards for multi-tenant shoppina centers.
Specifically, the allendment would remove the limitation on loaos
and letter styles for sians in all multi-tenant centers. and permit
a areater number of sian colors and laraer monument sians for larae
multi-tenant shoppinK centers. 25 acres or areater in area.
o
CALIFORNIA ENVIRONMENTAL OUALITY ACT
On premise sians are exempt from the California
Quality Act lCEQA) pursuant to Section 15311 of
ordinance addresses only on-premise sians.
Environmental
CEQA. This
GENERAL PLAN CO~SISTENCY
The proposed is Development Code Aaendllent is consistent with the
.General Plan in ~hat the amendllent will more effectively implement
General Plan Policies requirina the consolidation of aulti-tenant
sianaae into well desianed, distinctive sians that are well
intearated with site and buildina desiKn.
BACKGROUYD
On Septellber 27. 1991. the applicant submitted Variance No. 91-16.
Variance Yo. 91-16 vas a request for eiaht variances of Development
Code Sizn Standares for a proposed 310.:l83!. square foot multi-
tenant shoppina center to be constructed on 31.05 acres located on
the north side of Hiahland Avenue at the termination of Boulder
Avenue. approximately ~OO feet east of Denair Avenue. On October
29, 1991. the Plannina Commission aranted two of the requests for
Variance. and denied the remainina. six based on an inability to
make the necessary findinas. The applicant appealed the denial of
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the remainine six variance requests to the ~ay~r and Council. As
a result of the appeal, it has becolle apparent that Code lIay be
overly restrictive concernine loeos and tradellarks, and that sign
code standards for larger reeional and semi-reeional multi-t~nant
shoppine centers should be developed, and the present Sien Code
amended. The applicant has submitted this Development Code
Amendment application at the recommendation of the ~ayor and Common
Council.
ANALYSIS
In the analysis, staff consulted the ShoooinR Center Develooment
Handbook. 2nd Edition, published in 1985 by the Urban Land
Institute (ULI). The ULI book was consulted in an effort to obtain
a viable classification of multi-tenant shoppine centers for use by
the City. The ULI classification was found to be unusable for the
City. As a result, an informal survey of multi-tenant shoppine
centers within the City limits was also conducted.
Ultimately, as a result of the survey, it was determined that site
size was the best means of classifyine multi-tenant centers in the
City. Semi-reeional and reeional multi-tenant shoppine centers in
the City serve a market area that extends beyond the City Limits.
Typically, the selli-reeional centers serve the local comllunity as
well as adjoinine communities, whereas the reeional centers serve
a market even beyond the local community, adjoinine communities.
In the City, such selli-reeional and reeional lIulti-tenant centers
were found to be ereater than 25 acres in site area. This is
likely because multi-tenant centers lareer than 25 acres in area
must rely on a semi-reeional or reeional market to rellain viable.
Definitions
In reviewine Chapter 19.22 of the Development Code, it was noted
that no definitions had been provided concernine anchor tenants,
loeos, or trademarks. As a part of this amendment, defcnitions for
these terllls have been proposed to be added to Section 19.22.030
(See Attachment "8").
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PL..AN.alII P*E1OF1
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CITY OF SAN BERNARDINO PLANNING
AND BUILDING SERVICES DEPARTMENT
CASE DCA 92-02
AGENDA ITEM
HEARING DATE
PAGE
':l
2-18-92
4
08SERV A TIONS
,...
.....
Sizn'Prozra.3tandards
Loaos and trademarks are addressed under Section 19.22.~40(2) of
the Deveiop~enr. Code. This section permits only major tenants to
deviate from in approved sign program to accommodate logos and
trademarks; no other tenants are permitted loaos or trademarks.
The intent of this section is not to be overly restrictive
concernina loaos and trademarks. rather it is an attempt to ensure
uniformity of multi-tenant center silrnage. Restrictina all but
major tenants froll havinlr loaos and trademarks creates an incentive
for non-major tenants to seek aulti-tenant centers without these
restrictions. makinlr it difficult for new centers with these
restrictions to lease their smaller tenant spaces. The result is
an empty center with uniform sianalre.
However. uniformity can be created durinlr the project desilrn stalre
by creatina an incentive for the center architect to work with the
sian araphic artist to create a center with architecturally
compatible sians. This proposed amendment creates this incentive
by requirinlr the silrn prOlrram to be submitted and processed
concurrently with the project application. Uniform sian colors.
materials. mountina. placement. etc. are all specified requirements
in the prOlrram. No restrictions on letter style have been
specified since un;!ormity can be obtained throulrh silrn color.
heiaht and placement. LOlroS are permitted by the ordinance
amendment. To ensure the 10lroa present a aense of uniformity. they
are restricted to 25 percent of the allowable silrn area (See
Attachment "B").
Pad Tenant Monu.e~t $izns
Businesses located on amall pads (less than 5.000 square feet). and
not a part of a multi-tenant center are permitted a monument sign
for their business under current code. providina that there is 150
feet of street frontaae. Businesses located on small pads (less
than 5.000 square feet) and a part of a multi-tenant center are not
permitted a monument silrn under current code relrardless of
frontaae. This creates a disincentive for small businesses looking
for a small pad to locate at a multi-tenant center. and brinlrs the
equity of the Sian Code into questio~.
The proposed amendment solves this dilemma by revisina the Table
22.01(C)(I)(d) and (C)(3)(d) to allow the sians with no chanlre in
district standards for small tenant pads. pa~t of a multi-tenant
center or not part of a multi-tenant center. regardless of size.
providina that there is at least 100 feet of street frontalre {See
Attachments "C-l" and "C-2"l.
....
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PUN-IJJI "AGE I OF 1
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CITY OF SAN BERNARDINO PLANNING CASE DCA 92-02
0 AND BUILDING SERVICES DEPARTMENT
OBSERVATIONS AGENDA ITEM 1
HEARING DATE '-lR-q,
... PAGE 5
....
Center Identification Yonument Sizns
Regional and semi-regional shopping centers rely on a larger market
area to remain viable. As such. they require greater visibility
than do other multi-tenant centers. As discussed pr~viouslv. as a
result of an informal survey. semi-regional and regional centers
within the City were found on sites greater than 25 acres. Renee.
in order to give these centers greater visibility. the amendment
proposes amend Table 22.01(CH3}(e) to allow such centers a
monument sign 25 feet in height with 120 square feet of area per
sign face. provided that the center has 1.200 feet of street
f~ontage. The street frontage requirement was felt to be necessary
SInce several of the centers in the survey that were less than 25
acres were found to have frontages very nearly 1.000 feet in
length. The sign development standards for centers with less than
25 acres of site area would not change under the proposed amendment
(See Attachment "C-3").
o
Other proposed chanzes
Several other minor changes are proposed bY staff to make the Sign
Code more understandable and easier for the City to enforce.
Staff proposes that Table 22.01(CH1)(f) be amended under the
catecory "CLASS." to add "(freeway adjacent)" immediately under the
words "Business Identification" (Attachment "C-.."). It is not
immediately clear from the table that this section pertains to
freeway adjacent business identification signs. The amendment
should help make it clear that the business identification sign
~eferred to in this section is a freeway adjacent business
identification sicn.
Staff further proposes that Subsection (1) of Section 19.22.070.
Temporary Signs on page 111-25. be moved to Section 19.22.050.
Exempt Signs as Subsection (l)(Q). The reason for the proposal is
that it has been difficult and costly for the City to enforce the
requirement of a sign permit for the temporary window signs under
Section 19.22.070. Moving this subsection to Section 19.22.030 as
an exempt sign removes the requirement for a sign permit.
eliminating the enforce.ent problem. and also makes it easier for
businesses to advertise using temporary window signs. Staff also is
recommending that a sentence be added permittinc temporary window
signs to be painted on the outside of the window (See Attachment
"D"). The reference to temporary window sicns in Table 22.01 on
page 111-37 would be changed to reflect the new section location
(Attachment "C-3").
~~..-
PlANoUI PAGE IOF I ~
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CITY OF SAN BERNARDINO PLANNING
AND BUILDING.SERVICES DEPARTMENT
CASE
DCA 92-02
AGENDA ITEM
HEARING DATE
PAGE
4
2-18-92
6
OBSERVATIONS
Co~ctUSION
The proposed amendment to the sian code should improve the
leaseability of tenant spaces in multi-tenant centers by allowing
logos and trademarks while retainina uniformity of design through
review and approval of a sign program. The proposed amendment will
allow greater identification for se~i-regional and regional multi-
tenant centers by permitting l~rger center identification monument
signs. The amendment will also belp to make the code mor~ useable
through minor changes designed to make the code mote
understandable.
RECOMMENDATION
Staff recommends that the Planning Commission recommend that the
Mayor and Council approve Development Code Amendlllent No. 92-02
subject to the attached Findings of Fact (Attachment "A").
submitted.
and Building Services
Attachment "A" Findings of Fact
Attachment "B" - Proposed Changes to Section 19.22.030 and
19.22.040<:>
Attachment "C-l" - Proposed Changes to Table 22.01(CHIHd)
Attachment "C-2" - Proposed Changes to Table ZZ.01lC)(3Hd)
Attachment "c-3" - Proposed Changes to Table 22.01lc)(3He)
Attachment "c-.:.." - Proposed Chanaes ~o Table ZZ.OI(C)lI)( f)
Attachment "C-3t' - Proposed Changes t.) Table 22.011::;)(5)(a)
Attachllent "0" - Proposed Wording for ~ew Section
19.22.0S0(1)(Q)
OI"f'GI'.~'- --
P\.ANo&aI PAGE t OF 1
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Attachment "A"
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CIlY OF SAN BERNARDINO PLANNING
AND BUILDING SERVICES DEPARTMENT
CASE nr:a Q')_n?
AGENDA ITEM 4
HEARING DATE 2-18-92
PAGE 7
FINDINGS OF FACT
~
.'
ATTACR~ENT A
FIYDIYGS OF FACT
1. The proposed amendment is consistent with the General Plan in
that the amendment will more effecth-ely implement General
Plan Polici..s requirine the consolidation of multi-tenant
sienaee into well desiened, distincti~e siens that are well
inteerated with site and buildine desien.
2. The proposed amendment would not be detrimental to the publ ic
interest, health, safety, convenience, or welfare of the City,
in that the amendments should improve business viability for
aulti-tenant centers. The proposed amendment will not affect
public health or safety in the City.
:~....-==
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A,i;-=ac:unent "B-
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19.22.030 DEFINITIONS
Anchor orenant. A shopping center key tenant, usually the largest
or one of the largest tenants located within the shopping center,
which serves to attract :ustomers to the center through its size,
product-line, name and/or reputation. The term anchor tenant is
interchangeable with the term major tenant.
lQs2. An established identifying symbol or mark associated with
a business or corporation.
Trademark. A word or name which, with a distinctive type or letter
style, is associated with a business or corporation in the conduct
of business.
19.22.040 SIGN PERMIT REQUIRED
2.
SIGN PROGRAM
A sign permit !or a sign program shall be required for all new
commercial, office, and industrial centers consisting of 3 or
more tenant spaces. The program shall be filed with the
project application to construct the center, and shall be
processed concurrently with the project application. The
purpose of the program shall be to integrate signs with
building and landscapinq design to form a uni!ied
architectural statement. This shall be achieved by:
A. Using the same background color, and allowing the signs
to be up to 3 different colors per multi-tenant center
smaller than 25 acres in area, and up to 5 different
colors per multi-tenant center 25 acres in area or
greater.
B. using the same type of signs, cabinet supports, or method
of mounting for signs, and the same type of construct:'::ID
material for components, such as sign copy, cabinets,
returns and supports.
C. Using the same form of illumination for the signs.
D. Specifying uniform sign placement, letter height, and
logo height for both anchor tenants and minor tenants.
E. Logos may be permitted and are not subject to the color
restrictions specified in the program. However, no logo
may exceed 25 percent of the allowable sign area as
determined by Table 22.01, Sign Regulations by Land Use
Category.
At~achment 'C-l" OCN REGt.":.A nONS -19.22
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c::> 19.22.050(1) (0)
Q. Temporary window signs may be permitted on the inside of
windows facing out which do not cover more than 25% of the
individual window surface for a period not to exceed 30 days
use during any 60 day period. Painted signs may be on the
outside of the window.
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0 1
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ORDINANCE NO.
ORDINANCE OF THE CITY OF SAN BERNARDINO AMENDING SECTIONS
19.22.030,19.22.040(2),19.22.050(1), 19.22.070(1), AND 19.22.150,
TABLE 22.01, OF THE SAN BERNARDINO MUNICIPAL CODE (DEVELOPMENT
CODE) TO ADD DEFINITIONS TO THE SIGN CODE, ESTABLISH NEW SIGN
PROGRAM STANDARDS, GIVE TEMPORARY WINDOW SIGNS AN EXEMPT STATUS,
AND ESTABLISH STANDARDS FOR MONUMENT SIGNS FOR MULTI-TENANT CENTERS
25 ACRES OR MORE IN SIZE.
THE MAYOR AND COMMON COUNCIL OF THE CITY OF SAN BERNARDINO DO
ORDAIN AS FOLLOWS:
Section 1. Page 111-18, Section 19.22.030, Definitions, is
amended to add the following definition for "Anchor Tenant"
inserted after the definition for "A-Frame Sign" [See Exhibit 1,
10 (Page 111-18 of the Development Code) attached hereto and
11 incorporated herein by reference]:
12
13
14
15
16
17
18
19
20
21
"Anchor Tenant.
A shopping center key tenant, usually the largest
or one of the largest tenants located within the shopping center,
which serves to attract customers to the center through its size,
product-line, name and reputation.
The term anchor tenant is
interchangeable with the term major tenant."
Section 2. Page 111-20, Section 19.22.030,
Definitions, is
amended to add the following definition of "Logo" inserted after
the definition for "Kiosk" [See Exhibit 2,
(Page 1II-20 of the
Development Code)
attached
hereto and
incorporated herein by
reference) :
22 "LQgQ. An established identifying symbol or mark associated with a
23
24
25
26
27
28
business or business entity."
Section 3. Page 111-21, Section 19.22.030, Definitions, is
amended to add the following definition of "Trademark" inserted
IIII
IIII
1
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1 after the definition for "Temporary Sign" [See Exhibit 3, (Page
2 111-21 of the Development Code) attached hereto and incorporated
3 herein by reference]:
4 "Trademark. A word or name which, with a distinctive type or
5 letter style, is associated with a business or business entity in
6 the conduct of business."
7 Section 4. Page 111-22, section 19.22.040(2), Sign Permit
8 Required, Sign Program, is amended to read as follows:
9 "2. Sian Proaram A Sign Permit for a sign program shall be
10 required for all new commercial, office, and industrial centers
11 consisting of 3 or more tenant spaces. The program shall be filed
12 with the project application to construct the center, and shall be
13 processed concurrently with the project application. The purpose
14 of the program shall be to integrate signs with the building and
15 landscaping design to form a unified architectural statement. This
16 shall be achieved by:
17 A. Using the same background color, and allowing the signs to be
18 up to 3 different colors per multi-tenant center smaller than
19 25 acres in area, and up to 5 different colors per multi-
20 tenant center 25 acres in area or greater.
21 B. Using the same type of sign cabinet supports, or method of
22 mounting for signs, and the same type of construction material
23 for components, such as sign copy, cabinets, returns and
24 supports.
25 C. Using the same form of illumination of the signs.
26 D. Specifying uniform sign placement, letter height, and logo
27 height for both anchor tenants and minor tenants.
28 IIII
2
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1 E. Logos may be permitted and are not subject to the color
2 restrictions specified in the program. However, no logo may
3 exceed 25% of the allowable sign area as determined by Table
4 22.01, Sign Regulations by Land Use Category."
5 [See Exhibit 4, (Page 111-22 of the Development Code) attached
6 hereto and incorporated herein by reference.)
7 section 5. Page III-24, section 19.22.050(1), Exempt Signs, is
8 amended by adding a subsection "Q" following subsection "P" to read
9 as follows:
10 "Q. Temporary window signs may be permitted on the inside of
11 windows facing out which do not cover more than 25% of the
12 individual window surface for a period not to exceed 30 days use
13 during any 60 day period. Temporary painted signs may be on the
14 outside of the window." [See Exhibit 5, (Page 111-24 of the
15 Development Code) attached hereto and incorporated herein by
16 reference.)
17 section 6. Page 111-25, section 19.22.070(1), Temporary Signs,
18 is amended by deleting subsection "1."; [See Exhibit 6, (Page 111-
19 25 of the Development Code) attached hereto and incorporated herein
20 by reference.)
21 a) Renumber item number "2." by removing the item number
22 entirely.
23 Section 7. Page 111-34, Section 19.22.150, Table 22.01, Sign
24 Regulations by Land Use category, item "C.l.d. Business
25 Identification" is amended to read as follows:
26 [See Exhibit 7, (Page III-34 of the Development Code) attached
27 hereto and incorporated herein by reference).
28 IIII
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1 Section 8. Page 111-36, Section 19.22.150, Table 22.01 Sign
2 Regulations by Land Use Category, items "C.3.d. Business
Identification" and "C.3.e. Center Identification" are amended to
3
4 read as follows:
5
6
7 IIII
8 IIII
9 IIII
10 I I I I
11 IIII
12 I I I I
13 I I I I
14 IIII
15 I I I I
16 I I I I
17 I I I I
18 I I I I
19 I I I I
20 IIII
21 IIII
22 IIII
23 IIII
24 IIII
25 IIII
26 IIII
27 IIII
28 IIII
[See Exhibit 8, (Pages 111-36 and III-36A of the Development Code)
attached hereto and incorporated herein by reference].
4
8 Council Members:
9 ESTRADA
10 REILLY
11 HERNANDEZ
12 MAUDSLEY
13 MINOR
0 14 POPE-LUDLAM
15 MILLER
16
0 1
2
3
4
5
6
7
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ORDINANCE...AMENDING SECTIONS 19.22.030, 19.22.040(2),
19.22.050(i), 19.22.070(1), AND 19.22.150, TABLE 22.01, OF THE SAN
BERNARDINO MUNICIPAL CODE (DEVELOPMENT CODE) TO ADD DEFINITIONS TO
THE SIGN CODE, REVISE SIGN PROGRAM STANDARDS, GIVE TEMPORARY WINDOW
SIGNS AN EXEMPT STATUS, AND ESTABLISH STANDARDS FOR MONUMENT SIGNS
FOR MULTI-TENANT CENTERS 25 ACRES OR MORE IN SIZE.
I HEREBY CERTIFY that the foregoing ordinance was duly adopted
by the Mayor and Common Council of the City of San Bernardino at a
meeting, therefore, held on the
day of
, 1992, by the following vote to wit:
AYES
NAYS
ABSTAIN
ABSENT
17
18
19 of
20
21
city Clerk
The foregoing ordinance is hereby approved this
, 1992.
day
W. R. Holcomb, Mayor
City of San Bernardino
Approved as to
22 form and legal content:
23
24
25
JAMES F. PENMAN,
~.
By. ~1J6. )
-
26
27
28
5
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OSIGN REGULATIONS .19.22
A-FT'amp !;ig1'. A free stading sign usually hinged at the top, or attached in a similar
manner, and widening at the bottom to form a shape similar to the letter "A". Such
signs are ususally designed to be portable, hence they are not considered permanent
~gns.
Anchor Tenant. * Add Text - See Below
Anima~ovinr SiiJ'. Any sign which uses movement, lighting, or special
materials to depict action or aeate a spec:ia1 effect or scene.
Awning. ('anw m' Marqpee !;igp.. Anone1ectric sign that is printed on, painted on, or
attached to an awning, canopy, or marquee and is only permitted on the vertical surface
or flap.
(...
Bannl!'!'. Flag. PPnnant aT' R:ollnnn. Any cloth, bunting, plastic, paper, or similar material
used for advertising purposes attached to or pinned on or from any structure, staff,
pole, line, framing, or vehicle, including captive balloons and inflatable signs but not in-
cluding official flags of the United States, the State of California, and other states of the
IIi. :on, counties, municipalities, official flags of foreign nations and nationally or inter-
nationally recognized organizations.
Bench SiiJ'. Copy painted on any portion of a bus step bench.
BiJlhna..... or Off-Site SiiJ'. A sign structure advertising an establishment, merchandise,
service, or entertainment, which is not sold, produced, manufactu~ , or fumished at
the property on which the sign is located.
(
Buildinr Fac@ and lor Fmntap. The length of the single front building elevation in
which the primary entrance to the business is located. If more than 1 business is located
in a single building, then such length shan be liInited to that portion which is occupied
by each individual business.
Chanpable Co.p.y SiiP- A sign designed to allow the changing of copy throuGh
manual, mechanical, or electrical means including time and temperature.
Civic Event SiiJ'. A temporary sign, other than a commercial sign, posted to advertise a
civic ~ent sponsored by a public agency, school, churrh, civic-fraternal organization, O!
similar noncommercial organization.
Comml!'!'cial Sea!lll\nal SiiJ'. An "open" or "closed" window sign, posted on a seasonal
basis.
C"an!;trnctian Sig1'_ A temporary sign eJeCted on the parcel on which construction is
taking place, liInited to the duration of the amstruction, indicating the names of the ar-
chitects, engineers, landscape architects, contractors, or similar artisans, and the owner,
finandal supporters, sponsors, and similar individuals or firms having a major role or
interest with respect to the structure or project.
A shopping center key tenant, usually the largest or one of the largest tenants
located within the shopping center, which serves to attract customers to the
center through its size, product-line, name and reputation. The term anchor
tenant is interchangeable with the term major tenant.
\.
m-18
Exhibit 1
5/92
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o SIGNREClJLAnONS-19.22 .
J11pVl !;ig1l-. Any of the following: a sign erected without first axnplying with all or-
dinances and regu1i.tions in effect at the time of its construction and erection or use; a
sign that was legally erected, but whose use has ceased. or the structure upon which the
display is placed has been abandoned by its owner, not maintained, or not used to iden-
tify or advertise an ongoing business for a period of not less than 90 days; a sign that
was legally c:i"eCted which later became nonconforming as a result of the adoption of an
ordinance, the amortization period for the display provided by the ordinance rendering
the display nonconforming has expired, and conformance has not been accomplished.;
a sign which is a danger to the public: or is unsafe; a sign which is a traffic: hazard not
created by relocation of streets or highways or by acts of the City or County.
muminated Sip. A sign with an artifidallight source for the purpose of lighting the
sign.
(,.
.:-".;
.
Institutinnal Sii1'-- A sign identifying the premises of a church, school, hospital, rest
home, or similar institutional fadlity.
Kiosk. An off-premise sign used for directing people to the sales office or models of a
residential subdivision project. Design details of such signs are shown as Figure 16.01
under Section 19.22.080 (2)(C) of this Chapter.
Logo. * Add Text - See Below
I~ Sii1'-' An established trademark or symbol identifying the use of a building.
Mnnuml!nt Sip. An independent structure suli~ ted from grade to the bottom of the
sign with the appearance of having a solid base.
Nnnnmfnrmil\i Sirn- A legally established sign which fails to confonn to the regula-
tions of this Chapter.
C"
Off-!;ite Sii1'-- Any sign which advertises or infonns in any manner businesses, services,
goods, persons, or events at some 1oc:ation other than that upon which the sign is l0-
cated. Off-pre.nise sign, billboard, and outdoor advertising structure are equivalent
terms.
Qpen Hm,w Sip. A temporary sign posted to indicate a salesperson is available to rep-
resent the pl'O}'=l.r subject to sale, lease, or rent.
Political Sii1'-' A temporary sign directly "'soMated with national, state, or loc:al e1ec:-
. tions.
Pnrtahlf' !;i~ A sign that is not permanently affixed to a structure or the ground.
Promotional Sip. A sign erected on a temporary basis to promote the sale of new
products, new management, new hours of operation, a new service, or to promote a spe-
dal sale.
~.
"Rl!!al Estate Sip. An on-site sign pertaining to the sale or lease of the premises.
* An established identifying symbol or mark associated with a business or
business entity.
m-20
Exhibit 2
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OSIGNKEGULATIONS -19.22
Rnof C:;igP_ A sign erected. constructed, or placed upon or over a roof of a building, in-
cluding a mansard ~f and which is wholly or partly supported by such buildings.
Si&n- Any structure, housing, device, figure, statuary, painting, display, message
placard, or other amtrivance, or any part thereof, which is designed, constructed,
aeated, engineered. intended, or used to advertise, or to provide data or information in
the nature of advertising, for any of the following purpose: to designate, identify, or in-
dicate the name of the business of the owner or occupant of the premises upon which
the advertising display is located; or, to advertise the business conducted, services avail-
able or rendered, or the goods produced, sold, or available for sale, upon the property
where the advertising display is erected.
SigJ" Area_ The entire face of a sign, including the surface and any framing, projections,
or molding, but not including the support structure. Individual channel-type letters
mounted on a building shall be measured by the area enclosed by four straight lines out-
lining each word.
SiiJ' PrQ~am_ A coordinated program of 1 or more signs for an individual building or
building co1r.plexes with multiple tenants.
T-wnraqr C:;ig7'_ A sign intended to be displayed for a limited period of time.
Trademark. * Add Text - See Below_
Vehicle SiiJ'- A sign which is attached to or painted on a vehicle which is parked on or
adjacent :0 any ploperly, the prindpal purpose of which is to attract attention to a
product sold or an activity or business located on such p1o~ ly.
Wall SiiJ'- A sign painted on or fastened to a wall and which does not project more
than 12 inches &om the building or structure.
Window SiiJ'- Any sign that is applied or attached to a window or located in such a
manner that it can be seen &om the exterior of the structure.
* A word or name which, with a distinctive type or letter style, is associated
with a business or business entity in the conduct of business.
m-21
Exhibit 3
5/92
01.
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19.22.040 SIGN PERMIT REQUIRED
(jGN REGULA nONS -19.%1
GF.NERAL
No sign, including a copy change, or temporary sign, unless exempted by this
Chapter, shall be mnstructed, displayed or altered without a sign permit or sign
program approved by the City. The Director shall review all signs unless other-
wise stated.
2. SIGN PROGRAM
A Sign permit for a sign program shall be required for all new
commercial, office, and industrial centers consisting of 3 or
more tenant spaces. The program shall be filed with the
project application to construct the center, and shall be
processed concurrently with the project application. The
purpose of the program shall be to integrate signs with
building and landscaping design to form a unified
architectural statement. This shall be achieved by:
Using the same background color, and allowing the signs
to be up to 3 different colors per multi-tenant center
smaller than 25 acres in area, and up to 5 different
colors per multi-tenant center 25 acres in area or
greater.
Using the same type of sign cabinet supports, or method
of mounting for signs, and the same type of construction
material for components, such as sign copy, cabinets,
returns and supports.
C. using the same form of illumination of the signs.
A.
B.
D. specifying uniform sign placement, letter height, and
logo height for both anchor tenants and minor tenants.
E. Logos may be permitted and are not subject to the color
restrictions specified in the program. However, no logo
may exceed 25% of the allowable sign area as determined
by Table 22.01, sign Regulations by Land Use Category.
19.22.050 EXEMPT SIGNS
1. The following signs shall be exempt from the provisions of
this Chapter:
A. Window signs not exceeding 3 square feet and limited to
business identification, hours of operation, address, and
emergency information. (Neon signs of any size require
a permit, if allowed.)
signs within a structure and not visible from the
outside.
B.
m-22
E:chibit 4
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19.22.060
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o ~GN KEC1J1.ATIONS -19.22 "
N.
Future tenant identification signs: One wall or freestanding sign may
be placed on vacant or developing ploperty to advertise the future use of
an approved project on the property and where information may be oJ>.
tained. Such sign shall be limited to 1 sign per street frontage, a maxi-
mum of 32 square feet in area and 8 feet in overall height. Any such signs
shall be single faced and shall be removed upon the granting of occupan-
cy by the aty.
Incidental signs for automobile repair stores, gasoline service stations,
automobile dealers with service repairs, motels and hotels, showing
notices of services provided or required by law, trade affiliations, aedit
cards accepted, and the like, attached to the structure or building;
provided that all of the following conditions elCist:
1. The signs number no more than 4-
2. No such sign projects beyond any property line.
3. No such sign shall exceed an area per face of 3 square feet.
4. Signs may be double-faced.
Copy applied to fuel pumps or dispensers such as fuel identification.
station logo, and other sigI's required by law.
Agricultural signs, either wall or freestanding types, non-illuminated,
and not exceeding 4 square feet for lots 2 aces or less and 16 square feet
for lots greater than 2 aas, identifying only the agricultural products
grown on the premises. The number of such signs shaI1 be 1 per street
frontage or a maximum of 2, with wall signs to be located below the
roof1ine and freestanding signs to be no higher than 6 feet.
Sign programs which have been approved prior to the adoption of this
Development Code.
Sign programs for theme areas as approved by the CounciL
Directional signs to aid vehicle or pedestrian traffic provided that such
signs are located on-site, have a maximum area which does not exceed 3
square feet, have a maximum overall height of 4 feet above grade, and are
mounted on a monument or decorative pole. Such signs may be located
in a required setback provided that a minimum distance of 5 feet from any
pru1- ty line is maintained.
* Add Text - See Below
PROHIBITED SIGNS
(
C"'
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The following signs are inconsistent with the sign standards set forth in this Chapter,
and are therefore prohibited: .
o
A
B.
Abandoned signs
Animated, moving, flashing, blinldng, reflecting, revolving, \
or any other similar sign, except electronic message boards '
Temporary window signs may be permitted on the inside of windows facing
out which do not cover more than 25% of the individual window surface for
a period not to exceed 30 days use during any 60 day period. Temporary
p~inted s~gns may be on m.u Exhibit 5
*
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~GNllEG1JLATlONS.19.22 .
C. Banners, flags, and pennants
D. Benchsigns
E. Chalkboards or blackboards
F. Changeable copy signs and electronic message boards, except as allowed
by a CUP for movie theaters, arenas, stadiums, or auto malls in the CR.-4
land use district.
G. Off site or billboard signs, except as permitted by Section 19.22.080
H. Permanent sale or come-on signs
L Portable signs or A-frame signs
J. Roof signs
I<. Signs on public property, except for traffic regulatory, informational
signs, signs required by a governmental agency, md model home tour
signs
L. Signs plinted on fences or ro>fs .
M. Balloons and other inflated devices or signs designed to attract attention.
N. Signs that are affixed to vehicles, excluding permanent signs on commercial vehicle!
O. Signs which simulate in color or design a traffic sign or signal, or which make
use of words, symbols or characters in such a manner to interfere with,
mislead, or confuse pedestrian or vehicular traffic
19.22.070 TEMPORARY SIGNS
Special event signs and civic event signs may be approved by the Director for
a limited period of time as .. means of publicizing special events such as grand
openings, carnivals, parades, charitable events and holiday sales. Such special
event signs shall be limited to the Iollowing provisions:
A No special event sign shall be elected without a sign permit.
0"
B. Special event signs shall be limited to"30 days per event from the
date of erection or date of permit, whichever occurs first.
C. Special event signs shall not include promotional sales signs.
D. Special event signs may include balloons, inflated devices, search lights,
beacons, pennants, and streamers.
m-25
Exhibit 6
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Exhibit a-A ~ In"
I' '1 W I I!Lf'l !. I SIGN REGULATIONS-19.2
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