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DATE:
March 4, 1991
TO:
Lorraine Velarde, Administrative Assistant
Office of the Mayor, City of San Bernardino
FROM:
George Martinez, President
El Camino Real Cultural and Economic Foundation
SUBJ:
GRAN FIESTA! celebration
Per your request, the following is a description of the GRAN FIEST A! celebration
being planned for Thursday, May 2, 1991 and a formal request for assistance on the part of
the City of San Bernardino.
We understand this request will be considered by the Mayor and Council on March 11,
1991. Members of the El Camino Real Cultural and Economic Foundation will be
present to respond to any questions that the Councilor Mayor may have with regard to
this proposal.
Again, I would like to thank you and the Mayor for the time and interest you have shown.
We are particularly pleased that the Mayor has agreed to serve as Honorary Co-Chair of
the GRAN FIESTA!. As you know, we indicated at our meeting our desire to have the
Mexican Consul serve as principal co-chair, however, since a permanent Consul for this
region has yet to be appointed, we are proceeding with an alternate plan of asking the
Mayor of Mexicali to serve in that capacity. This presents the opportunity of having the
Sister City program become actively involved, making this event truly international and
adding to San Bernardino's already existing reputation in Mexico as a good friend and
neighbor. If a permanent Mexican Consul is appointed before the Fiesta, we hope to
invite the new Consul as an equal co-sponsor.
We met with Councilwoman Esther Estrada, Chairman of the Ways and Means
Committee, on February 28 to provide her with advance information on this proposal and
she indicated that she would seek recommendations of the City Administrator and the
various departments that would be involved, particularly since we were requesting the
use of the intersection of "D" and 3rd Streets as part of the location for this year's Gran
Fiesta! She mentioned, as you did, the budgetary restraints in which the city was
operating, but as we stated earlier, we remain flexible with regard to any of the
proposals we are submitting.
Whatever assistance the Council and Mayor can provide would be appreciated. We
realize that in times of economic austerity the slightest request, even in-kind
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financial burden. Nonetheless, our position is that any effort in strengthening the ties
with our most immediate neighbor, Mexico, is but an investment in the City's future,
considering the likelihood of future Pacific Rim programs and free trade agreements
between the United States and Latin America. It is with these concepts in mind, that the
El Camino Real Cultural and Economic Foundation was formed. In fact, the City's co-
sponsorship would help establish relations that could ultimately result in San
Bernardino becoming a major international trade partner with Latin America of which
Mexico is a senior member.
The following is a summary of the Gran Fiesta's activities and the support we are
requesting from the City of San Bernardino.
. PRIMARY SPONSORS
The El Camino Real Cultural and Economic Foundation is the primary sponsor of the
1991 GRAN FIESTA!. This group is currently in the process of obtaining its 501(C)3
status. President of the organization is George Martinez, Vice President is Carlos
Bowker, Secretary is Esther Mata and Treasurer is Glendy Rosales. There are a total of
seven directors including the above named individuals.
The Gran Fiesta! organizing committee, under the banner of El Camino Real, includes the
above individuals as well as representatives from the various organizations involved and
several volunteers.
The Hispanic Roundtable, a coalition of Inland Empire Hispanic organizations has agreed
to assist in the community awards segment of the program; KDIP, Spanish Radio Station
has agreed to provide free publicity and live coverage during the event; San Bernardino
County Schools through the efforts of Mel Albiso will assist in a planned poster
contest; and Somos Hermanas Unidas (SHU) Project Redirect is assisting in the
coordination of the scholarship awards to be presented during the fiesta. We also plan to
involve AMAE (AsSociation of Mexican American Educators), Sister City, local Mecha
Clubs and the Mexican Consul in San Bernardino.
The Gran Fiesta! Committee is open to involve and include any other organization, agency
or individual in the planning and implementation of the 2nd Annual Gran Fiesta!, as we
truly wish to make this a community event shared by all. We would certainly welcome
the City of San Bernardino as a principal co-sponsor.
. PLANNED ACTIVITIES
The following activities are currently being planned with the focus being on the noon
lunch and after-work dinner crowds, downtown San Bernardino on Thursday, May 2,
1991. Events will be ongoing between 11:00 A.M. and 8:00 P.M.
1. Food booths serving traditional Mexican dishes characteristic of
various states in Mexico. (Prepared by local Mexican restaurants)
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2. Ans and crafts for sale and exhibition will be provided.
(Pinatas, ponchos, Mexican toys, etc.)
3. Mariachi and salsa music will be staged during the day.
4. Baile folldorico groups from the local area will perform
throughout the day, but a major group from Mexicali will be
contraCted to be among the featured performers.
5. Poster exhibit & contest participants will have their work
displayed and awards given to the best theme posters. The theme
will be "My Cultural Heritage".
6. Community awards will be presented by the El Camino Real
Cultural Foundation, the Hispanic Roundtable, the Catholic War
Veterans, SHU Project Redirect and AMAE. We hope to present
special plaques to the Mayor of San Bernardino and the entire City
Council for their support of the cultural heritage of Latinos in the
City of San Bernardino.
. AREAS OF POSSIBLE SUPPORT FROM THE CITY OF
SAN BERNARDINO
1. Security
Ms. Lorraine Velarde of the Mayor's office has estimated that security will be in the
vicinity of $8.00 per hour. If we calculate two security personnel for 12 hours (set-up
and take-down time) this comes to $192. If police crowd control is necessary we , of
course, would need to consider this additional cost.
2. ElectricallBarricadeslRefuse Containers
Assistance in the use and set-up of appropriate electrical equipment, barricades and refuse
containers.
3. Tables and Chairs
Although we will be providing our own tables and chairs, whatever other assistance
could be provided in this area would be appreciated.
4. PermitslDenosits
Waiver of Parks and Recreation fees for use permit. Waiver of cleaning deposit. Last
year the organizing committee was required to deposit $500.
6. Use oflntersection at 3m & D
Temporary closure the intersection of 3rd and D Streets to provide a "Jamaica"
atmosphere to the Gran Fiesta!
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COSTS
Since a realistic estimate of City costs cannot be made until the various departments and
City Administrator have had a chance to review this proposal, none is being presented at
this time.
. ATTACHMENTS
Attachment A: Sketches of some of the decorations that would be in place in front of
City Hall, the mall area and what the food booths would look like.
Attachment B: Estimated budget of the Gran Fiesta!
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0 ATIACHMENT B
Estimated Gran Fiesta! Budget
Item Provided bv Reauested of City
El Camino Real
Use Permits $-
Refuse Containers $-
Plaza Rental $-
Barricades $-
Security $-
Insurance 500.00
Tables & Chairs 275.00
Booths 1,000.00
Entertainment 3,000.00
Catering (Food) 5,000.00
Publicity 3,000.00
Decorations 1,000.00
Servers $200.00
P.A. System $150.00
Oean-up costs $200.00
0 Sales commisions 1,500.00
Scholarships 1,000.00
Plaquesl Awards 175.00
mfAL $17.000.00 $-
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CITY OF SAN BERNARDINO
INTEROFFICE MEMORANDUM
Facilities Management
REC'C. - ADt-\I!L OFf.
!(.(l1 ""1' 'I P'. !7- 20
'v~l l~ilU\ i . .. '... ...
NO. 9 '79
TO:
FROM:
SUBJECT:
DATE:
COPIES:
Lorraine Velarde, Administrative Assistant
Wayne Overstreet. Director Facilities Management
GRAN FIESTA! CELEBRATION
March 11, 1991
--------------------------------------------------------------------------
In review of the support requirements they indicated. I f"md some major
concerns. I believe they are as follows:
1. Security: I believe they have under estimated the cost of security.
I believe it would be closer to $350.00 vs. $192.00.
2. Electrical. Barricades end Refuse Containers: They request
assistence in the use snd set up of appropriate electrical
equipment. barricades. end refuse containers. No estimated cost
of support requirements cen be provided until such time as we
know the number and type.
3. Tables end Chai1's: They say that even though they are providing
their own table and chairs. what ever assistance that could be
provided in this area would be appreciated. Clarification is
needed in what type of assistance they are looking for.
4. Permits end Deposits:
Request the waiver of the $500. fees for use permit. cleaning
depoaits. etc. which were required last year. We are still
attempting to remove the grease that was deposited on the brick
plaza area around City Hall from last year. Amount of monies is
not relevant since grease stains are permanent stains.
4.
Use of Intersection at 3rd end "n" Streets:
The temporary closure of intersection at 3rd and "D" Streets would
require a major traffic diversion and would cause a major concern
for the Fire Department to respond to in these areas in case of an
emergency.
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GRAN FIESTA! CELEBRATION
Page - 2
To utilize this area as envisioned would require the closure of "D"
Street at 2nd and Court Street. and the closure of 3rd Street at
Arrowhead Ave.
Since the businesses facing 3rd from Arrowhead at "D" exit onto
3rd Street. it would require rerouting of the egress from these
parking lots and could have an adverse affect for the users of
these facilities. I believe the Fire Department and the Police
Department both will have major objection to the closure of these
street areas.
Also. I find numerous questions associated with the decorations that are
to be installed. It would appear that they propose to decorate the Pacific
First building. yet they have not indicated that they have the permission
from the owners of that building to do so.
Their schedule indicates that they propose to put banners and streamers
on the street light poles which would require a 3' to 6' bracket to be
installed on each street light pole, but they have not indicated who would
be required to make .hang, and install the brackets and streamers.
Also. they have not indicated how many booths they propose to have and
where they would be located or what type of electrical power would be
required.
Reviewing their proposed budget indicates that they are expecting a great
deal of support booths. etc. that could conceivably cost the City in
excess of $5,000 support for overtime. equipment and material cost.
Without more detailed information. I do not believe a more precise cost
estimate can be provided, but based upon the very limited support they
required for last year, and the permanent grease stains that penetrated
the brick plaza area where they had barbecue stands. I highly recommend
that a detailed support requirement list be provided before any
commitment or cost be attached to such event as I believe the $5.000 is a
very conservative figure for City Hall to support this event.
WO:mal
File: Corrsp. I-b #4
Maint. 8-#5