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CIO' OF SAN BERNARDQO - REQUOT FOR COUNCIL AcOtON
From: Councilwoman Esther Estrada
Subject: Ways & Means Committee Report
Dept: Council Office
Date: June 28, 1989
Synopsis of Previous Council action:
None
Recommended motion:
That minutes of the Ways & Means Committee meeting of June 26,
1989 be received and filed.
Q(\ \!,.-.~
natu re
\
Contact person:
Phil Arvizo
Phone:
5208
Supporting data attached:
Yes
Ward:
n/a
FUNDING REQUIREMENTS:
Amount:
n/a
Source: (Acct. No.1
(Acct. DescriPtionl
Finance:
Council Notes:
I
l;.
75.0262
Agenda I tem No
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WAYS & MEANS COMMITTEE
June 26, 1989
ATTENDEES:
Councilwoman Esther Estrada - Chairwoman
Councilman Jess Flores
Councilwoman Norine Miller
James Penman - City Attorney
Marshall Julian - City Administrator
Jim Robbins - Deputy City Administrator
Jim Richardson - Deputy City Admin./Development
Andrew Green - Finance Director
Manuel Moreno, Jr. - Public Services Director
John Kramer - Park & Recreation Supt.
Phil Arvizo - Council Executive Assistant
Lorraine Velarde - Mayor's Executive Assistant
Fred wilson - Assistant to City Administrator
Thelma Press - Cultural Affairs Executive Director
Dan Stark - CVB Executive Director
Dr. David Porter - CVB Board Member
Steve Rice - Courtesy Ambulance
1.
to city
tion at
REPORT ON CULTURAL FEES - Item continued. Referred
Attorney for legal review and return with recommenda-
July 10 Committee meeting.
2. CONVENTION AND VISITOR BUREAU PRESENTATION - The
Committee received a report from Dr. David Porter (attached)
and a request for an 89-90 budget of $400,000 - $270,000 over
what has been approved. The Committee recommended the same
level of funding for the CVB as in 88-89 - $130,000 ($100,000
City and $30,000 RDA). The Committee further requested that
the CVB be placed on a priority list for funding should other
funds become available.
3. PROPOSED INCREASE IN MEDICAL TRANSPORTATION RATES -
Item continued pending a legal review by the City Attorney.
An opinion will be brought back to the Committee at the July
10 meeting. This item is scheduled to be heard at the July
17 Council Meeting.
4. SENIOR CITIZENS RATE FOR REFUSE PICK-UP - Item con-
tinued to July 24. Staff will review with LOGIN and other
cities to see if there are any programs already in existence.
Meeting adjourned.
Respectfully submitted,
~om
Chairwoman
Esther Estrada r
EE:jv
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CALIFORNIA STATE UNIVERSITY
SAN BERNARDINO
T"~ CoUto",Ua
Stat. U",iu.,.,ity
June 21, 1989
Mayor Robert Holcomb
City of San Bernardino
300 D Street, Ci ty Hall
San Bernardino, CA 92418
Dear Mayor Holcomb and Counci I Members:
I am very pleased to submit a very positive report to the Mayor and
Common Counci I, concluding the San Bernardino Convention and Visitors
Bureau's first six months.
THE DEAS.
As a Board, we set a number of performance goals for the CVB for its
first 18 months. I am pleased to report that we have already exceeded
some of these goals and are making sol id headway in the fulfillment of
others.
OFFICE OF
SCHOOL OF
BUSINESS AND
Our major goals for the first 18 months were:
PU'BLIC
+ 2-5 major conventions booked with 1,500 to 3,000 attendance.
Total attendance from these conventions would be up to 15,000.
ADMINISTRATION
+ 15-25 conventions or conferences with 500-1,000 attending.
Total attendance from these conventions would be up to 25,000.
714/880-5iOO
+ 25-40 conferences with 100-500 attending. Total attendance from
these conferences would be up to 20,000.
+ 25,000 room nights booked in city hotels and motels.
Paid at tendance from the Renai ssance PI easure Fai re will approach
200,000. This attendance exceeds the total attendance goal for al I
categories (60,000) of the goals we set for 18 months. We will continue
our efforts to book more individual conventions and meetings. One
additional convention is already booked and Mr. Stark Indicates In his
report that he is working on several other special events and confer-
ences.
Preliminary estimates are that between 10,000 and 12,000 room nights
will have resulted from~ple coming to visit the Renaissance Pleasure
Falre. These room nights were booked during the weekends, a time which
is usually a period of lower occupancy In our City.
5500 Univenity Parkway. Son Bernardino. CA 92407.2397
,,- 0 0 0 0
Page 2
June 21, 1989
Mayor Holcomb and Council Members
My preliminary estimates of revenues resulting from~oom ~~.I.
are between $450,000 and $550,000, yielding between .,000 nC"$45,OOV
in added TOT revenues to city collections. In terms 0 meeting our 18-
month goal of 25,000 room nights booked, the Renaissance Faire this
Spring and next Spring wil I probably produce somewhere around 20,000 to
25,000 room nights.
The overall economic impact of the Renaissance Faire on the City and its
immediate surroundings wil I be, as Mr. Stark has estimated, between $6
million and $9 million.
OUr Board has also committed to the Mayor and common COuncil that we
will seek resources from outside the City budget. .In the first six
months we were able to increase our advertising through cooperative
efforts wi th American Ai rl ines and the Maruko Hotel, expanding our
advertisjng and travel resources by about $11,100. Through an in-kind
contrioution from local television, the eve has produced an excel lent
video tape which can be used to promote the City. Market value of this
video tape is at least $5,000. Finally, as agreed earlier, the San
Bernardino Area Chamber of Commerce has supported the eve with office
space, availabi lity to equipment, and many other services.
. The Board is very appreciative of the support given to the City's fledg-
ling CVB. Our new Executive Director, Dan Stark, has been doing an
outstanding jOb in getting the bureau up and running. I especially want
to commend him for an outstanding job during these first six months.
Sincerely,
David O. Porter
Chairman of the Board
San Bernardino Convention
and Visitors Bureau
r;$'fsc
cc: Dan Stark
Jim Richardson
Members of the eve Board:
Laurie Aldren
Pat Caffery
Alfredo Gonzalez
Ann Harris
Terr I O'COnnor
Bob Splvacke
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8M IIRWmIID a:IIVIlRrlaf I VJ:U"1UClj JIRfllIJ
B.JIXEl' FCR FISCAL YEAR 1989-90
Expense/Descriptic:m
Salaries
Executive Director
Qnventic:m Sales Manager
'ltur & Travel Sales Manager
Mninistrative Assistant
Reoeptic:mist/sec:retary
SUbtotal
F)tp1q{ee Benefits (incls. insurance & retirement - 30% of salary)
Executive Director
Cbnventic:m Sales Manager
Tour & Travel Sales Manager
Mnin. Assistant
Receptionist/Secretary
Subtotal
General l\dninistrative
J\cOOOnting Services
Auto Allowance
Q:lnferences
DJes & Publicatic:ms
Insurance
Miscellareous Mninistrative and Operatic:mal Expenses
Office Fqui.pnent (canputer & printer, furniture leases, etc.)
Office Rent & utilities
Payroll Taxes
Office SUpplies
Postage
Telepx,ne
SUbtotal
Muketing and PraootiClrlS
Advertising
Creative Des:iJ3n, POOtograp1y, Laywt and Printing
Entertainnent
Exhibits/Trade SOOws
'Famil1arlzatial 'l'olrs
Special PraJDt1c:mal Events
Travel
SUbtotal
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$ 52,000
20,500
28,000
22,880
8,320
$1 31 ,700
$ 15,600
6,150
8,400
6,864
2,496
$ 39,510
$ 2,950
4,800
8,000
8,000
3,400
3,500
11,500
24,000
12,140
3,500
8,000
14,000
$103,790
$ 38,000
50,000
5,000
5,000
5,000
5,000
17,000
$125,000
$400,000
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l'lJ[Q:l' FCR FISCAL YFAR 1989-90
Expense!oesc:ript.i.m
Salaries
Elcecutive Director
ctnventicn Sales Manager
Tc:ur & Travel Sales Mulager
Administrative Assistant
Reoeptiooist!secretary
SUbtotal
~layee Benefits (incls. insurance & retirement - 30' of salary),
Elcecutive Director
Cbnvention Sales Manager
Tour & Travel Sales Manager
Muln. Assistant
Receptiooist/secretary
Subtotal
General Mninistrative
JlJcoounting Services
Auto Allowance
O:lllferences
nJes & Publicatioos
Insurance
!".iscellan3OllS Mninistrative and Operational Expenses
Office l!quipnent (~ & printer, furniture leases, etc.)
Office Rent & Utilities
Payroll Taxes
Office Supplies
Postage
Tel~ne
Subtotal
Ilu:Xeting and P.\.uuOtioos
1dvertising
Cceative Design, PbX.og:raply, Layout and Printing
IIDtertaiIment
Blhibits/Trade Shows
FaDiliarizatia1 'l'aJrs
Special P:roartiaal Events
'rr:avel
SubI:otal
'lDTAL
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$ 52,000
20,500
28,000
22,880
8,320
$131 ,700
$ 15,600
6,150
8,400
6,864
2,496
$ 39,510
$ 2,950
4,800
8,000
8,000
3,400
3,500
11,500
24,000
12,140
3,500
8,000
14,000
$103,790
$ 38,000
50,000
5,000
5,000
5,000
5,000
17,000
$125,000
$400,000
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