Loading...
HomeMy WebLinkAbout21-City Manager e CITY OF SAN BERNARDINO - REQUEST FOR COUNCIL ACTION From: Lori Sassoon, Assistant City Manager Subject: Proposed Mural Program and Pilot Projects Dept: City Manager's Office Date: August 21, 2007 MICC Meeting Date: September 4, 2007 Synopsis of Previous Council Action: August 2, 2007 - Police Ad Hoc Committee discusses a proposed mural program and pilot project sites, and recommends approval by the Mayor and Council. Recommended Motion: 1. Approve the mural pilot project sites; 2. Authorize the Director of Finance to amend the FY 2007-08 Budget to increase the transfer from the Cultural Development Fund to the General Fund by $20,000, and appropriate an additional $20,000 in General GovernmentlFine Arts and Cultural Affairs, Account No. 001- 091-5186; and 3. Refer the proposed mural program back to Police Ad Hoc ~ommittee for further discussion. e !iJJJi-; e Signature Contact person: Lori Sassoon Phone: 5122 Supporting data attached: <tafT report Ward: all; pilot projects in Ward 5 FUNDING REQUIREMENTS: Amount: $20,000 Source: (Acct. No.) 001-091-5186 (Acct. Description) General Government! Fine Arts and Cultural Affairs Finance: Council Notes: 'Ii} D1 Agenda Item No. ~ STAFF REPORT e Subiect: Proposed Mural Program and Pilot Projects e e Backeround: At the June meeting of the Police Ad Hoc Committee, Councilmember Kelley asked staff to report back regarding the possible establishment of a mural program pilot project. This was discussed in the context of the graffiti issue, with the goal of using murals as public art that may also deter graffiti vandalism in certain areas. Several murals have been done in various areas of the City, including the south side of the current Parks Administration building on Sierra Way, on the south side of the 20 I N. E St. building, and on E Street below the Castaway Restaurant. In the case of the mural on the Parks building, it has been there for several years without sustaining irreparable damage to the mural. At the August 3 Committee meeting, staff recommended that before a citywide mural program is established, a pilot project could be conducted to allow the City to gain experience and evaluate how muralists are selected, how mural content is determined, and what maintenance issues are encountered. Also at that meeting, the Mayor's Office provided a memo and other documents outlining how a comprehensive mural program could be designed (Attachment I). The Mayor's Office has also offered to manage the mural program using their staff. The Committee recommended that the Fine Arts Commission also play a role in the development and administration of the mural program. Councilmember Kelley suggested that the freeway underpass at I-215/University Parkway and 1- 215/Palm could be pilot program mural sites. The Committee recommended that two (2) pilot projects be completed at these sites, while work continues to develop the formal mural program. If the Mayor and Council approve the pilot mural program, the Mayor's Office will quickly issue a call for proposals from interested artists. It is proposed that submissions be reviewed by the Fine Arts Commission and that the Commission will recommend which artist(s) should be selected. No funds were budgeted for mural program in FY 2007-08, so a budget amendment is needed for the pilot sites. Once the comprehensive mural program is developed, a proposed budget for that program will be brought forward. While the pilot projects are being completed, it is recommended that this matter be referred back to the Police Ad Hoc Committee for further discussion regarding the comprehensive mural program. Issues to be discussed include how mural content is managed to ensure it meets community standards, and how locations can be selected to minimize opportunities for graffiti damage. Financial ImDact: A budget amendment is needed to fund the pilot program. Funds are available for this purpose in the Cultural Development Fund. This development impact fee fund can be used to fund art and art- related projects in the city, such as the fine arts grants approved each year as well as civic and promotional events. It is recommended that the Director of Finance be authorized to amend the FY 2007-08 Budget to increase the transfer from the Cultural Development Fund to the General Fund by $20,000, and appropriate an additional $20,000 in General Government/Fine Arts and Cultural Affairs, Account No. 001-091-5186. e e e Recommendation: I. Approve the mural pilot project sites; 2. Authorize the Director of Finance to amend the FY 2007-08 Budget to increase the transfer from the Cultural Development Fund to the General Fund by $20,000, and appropriate an additional $20,000 in General Government/Fine Arts and Cultural Affairs, Account No. 001-091-5186; and 3. Refer the proposed mural program back to Police Ad Hoc Cornmittee for further discussion. e e e CITY OF SAN BERNARDINO OFFICE OF THE MAYOR INTEROFFICE MEMORANDUM C(JNJ(O~ r-:" Il C(JUNC . OF S. "'" !~ ~~FIC[ o .'..0.,. 7 AUG -2 p'" 11 3:22 TO: Police Ad Hoc Committee FROM: Mayor Patrick J, Morr~r SUBJECT: Anti-Graffiti Efforts & Public Art Mural Program DATE: July 13, 2007 CC: Fred Wilson, City Manager Project Backlrround: Last year, Councilman Kelley brought forward to my office an idea for a citywide public art mural program. At that time, I expressed my delight and complete support of the idea, and I promised Councilmember Kelley that we would work together to create a citywide program. Over the last many months, my staff has been reviewing various public art mural programs around the nation to find ideas and structures that could be used for a public art mural program in San Bernardino. Unfortunately, other pressing issues and a distinct mural opportunity on the 210 Freeway (with a very narrow window for delivery), have prevented me from completing our work and presenting it to Councilmember Kelley. Councilmember Kelley recently resurfaced the important need for a mural program in relationship to the council's request for review and improvement to our city's anti-graffiti efforts. Councilmember Brinker has also stated his support for this idea, and the Police Ad Hoc Committee has taken the issue under its wing as a part of its overall review of the city's anti- graffiti efforts. As result, I asked my staff to fmish their research and preparation of draft guidelines and an application for a sustainable and juried public art mural program, so the Ad Hoc Committee could review this work and incorporate it into its discussions and actions. Attached is the draft Public Art Mural Program guidelines and application prepared by my staff for your review and consideration. Prooosed Prolmlm Guidelines and Aoolication As proposed, the San Bernardino Public Art Mural Program will be a city-wide program administered by a new San Bernardino Arts and Cultural Foundation (SBACF) as part of its Public Art Program. The creation and implementation of the San Bernardino Arts and Cultural Foundation is evolving, but its formation and operation will require additional time and some a very high level of planning and execution. Since the creation of the SBACF will take many months to finalize, in an effort to move the Public Art Mural Program portion forward faster, I propose we move the Public Art Mural Program forward on a separate timetable in accordance with the attached program guidelines. e e e The program guidelines would allow any organization, artist, or building owner the opportunity to create a public art mural. Proposed murals would go through a review and approval process by a Public Art Advisory Committee (P AAC), composed of a faculty member from the art departments at CSUSB, SBVC, a representative from the Chamber of Commerce, a representative from the City Planning Commission, and an appointee from the Mayor's Office. To maximize the funding available for public art murals, the program proposes to provide the opportunity for applicants to apply for matching city funds. The idea of matching funds would help ensure that the city funds available for public art are leverage with private grant and donation dollars. My staff found this to be a common provision in many public art mural programs. Please see the attached draft guidelines for further details on these general program provisions. In order to implement a public art mural program, there are clearly a number of policy decisions the Ad Hoc Committee, and eventually the full council, would need to determine, such as: 1. Will murals approved through the program application and review process be exempt from the City's Sign Code and other land use reviews? 2. How many murals will be considered per year, and on what frequency? 3. How much in matching funding will be allocated towards this program? 4. How much funding Possible Pilot Projects and Process: As discussed in the City Manager's recent memo on this subject, there are several proposed pilot projects that could be moved forward immediately, should the Ad Hoc Committee and the Council decide that is appropriate. The Ad Hoc Committee and the Council would need to determine the sites and the level of funding they are willing to commit to these pilot projects. If the Ad Hoc Committee and Council decide to move forward immediately with one or more pilot projects, I would urge, at a minimum, we consider using some form of the Public Art Advisory Committee discussed above to review and determine mural proposals and content. Based on preliminary discussions, I believe that an interim committee could be put together within the next week or two, and I would be happy to have a designated staff person in the Mayor's Office work with the committee and take responsibility for implementing the pilot projects. ,---~ e Public Art MURAL Program . . . . . . . . . . . . . . . . . . . e guidelines + application e I Print Form I cWJ- - r/21 07 e e e l ~"ub~~c A.(ft rVlurafi Gr..tideUt1eS BaCKGRoUND The Public Art Murals Program is a city-wide program administered by the San Bernardino Arts & Cultural Foundation (SBAFC) as part of its Public Art Program. New murals are reviewed by the Public Art Advisory Committee (PAAC), New murals will be reviewed by the Public Art Advisory Committee (PAAC). a standing SBACF committee that is responsible fol' overseeing the City's Public Art Program. Committee members include one faculty member from the art department at California Slate Universjty~ San Bernardino, one faculty member from San Bernardino Valley College, one - individual appointed by the San Bernardino Chamber ofCommerce~ one individual appointed by the City nf San Bernardino Planning Commission and one individual appointed by the Mayor's Office. ELiGiBiLity Any individual/organization interested in creating an outdoor mural in the City of San Bernardino apply for approval through the Public Art Mural Program, regardless of whether funding is be- ing requested. To be eligible for approval andlor funding from the Public Art Mural Program, the mural must be located in the City of San Bernardino. Murals approved through this program must remain on the approved site for no less than five years. Applicants may be: 1. An individual artist or a group of individual artists. 2. A building owner. 3. A "not-for-profit" organization. This includes registered neighborhood associations, citi zen-based grcups and organizations with IRS 501(c)(3) status. However, IRS 501(c)(3) status is not required. Organizations must have a plan to match the RACC grant request with a one-to-one match that may be all cash or a combination of cash and in-kind con tributions. This one-to-one match must be reflected on the application budget page. Applicants are required to meet with P AAC staff prior to submitting an application. Contact: Mayor's Staff 909.384.5133 muralproject@Sbcity.org FUNDiNG CRitERiA + Rest RiCtiONs 1. Funds will be awarded based on need as evidenced in the application. 2. Applicants are expected to provide a one-to-one match for funds requested through the Public Art Mural Program. 3. Purchases of food or equipment will not be funded through the Public Art Mural Program. 4. Public Art Mural funds may not be used to pay for a staff position. 5. Public art murals may be funded a. in full by the building owner who negotiates with the artist; or b. partially funded with public funds and one-to-one matching with private funds either through in-kind or cash donations. Review Criteria artistic merit conc.pt .nd .x.cutlo.... Demonstrated strength of artist's concept and craftsmanship as wen as orginality of proposed mural sc.l. - a ppropriateness of scale 10 the wall upon which mural will be painted/attached and/or to Ihe surrounding neigh- borhood cont.xt . a rchileclural, geo- graphical, socio-cullural and/or hislorical relevance 10 site community support general supporVadvocacy from building owner/user, surrounding neighborhooo, adjacent businesses, and arts community tit feasibility Demonstrated ab~ity 10 ""rnplete the proposed mural on lime and within budget Mural Requirements media a ppropriale media proposed to ensure mural's longevity and durability structural and surface stability C ommilment 10 repair mural surface as necessary before painting and Ie use acceptable graflitilu V coating on finished mural thai providas resistance 10 vandalism and weather signed ....m...t fonn from building owner C ommilmant 10 keep Iha mural unchanged for minimum of 5 years and 10 maintain mural during Ihat time tit public acc...lblllty, safety and lighting compliance with city codes for safety, accessibilitly and Iighling MuRAL APPrOVaL PROCEss 1. Meet with Staff: for initial review of imagery, location, funding and building owner's approval. 2. Submil Public Art Mural Application: Include 10 copies of color rendering of proposed mural, photographs of sile and physical surroundings, project timeline, project budget, written description of proposed mural, site, wall preparation, materials and processes, protective coating, individuals/groups involved, evidence of community support (e.g., letters from building owner, neighborhood association, adjacent neighborslbusinesses, etc.). 3. Request mural proposal presentation at a monthly PAAC meeting. Meeting notice is sent to applicable neighhorhood groups identified for regular notification by the City. 4. Present mural proposal to Public Art Advisory Comminee. Following the presenta- tion, a decision is made based upon adopted selection criteria for public art murals (see sidebar). [fproposal is not approved, applicant may return to the PAAC for approval after addressing recommendations. 5. Building owner provides a notarized signed Art Easement agreement 6. Artist signs form agreeing to terms of Art Easement agreement and waiver of rights under the federal Visual Artist Rights Act that would interfere with the performance of any rights under the Art Easement agreement. 7. Applicant signs agreement with SBACF to receive payments if receiving public funding. 8. SBACF sends official notification of approval to proceed if not receiving public funding. 9. Artist begins painting mural. 10. Applicant contacts SBACF - notifYing them of completion of mural. I I. Applicant provides digital images of completed mural for SBACF's online gallery of public art murals. FUNDiNG AVAlLABiLlt The number of Public Art Murals awarded funding is dependent on the funds available and th number of applicants submitting each year. If you are not seeking public funding, make an appointment with public art staff to inform them ahout the proposed mural and to schedule a presentation to the Public Art Advisory Committee. Following review and acceptance by the PAAC, and submission of required forms to the City, you may begin creating the mural. I i 1- e e e tit application Public Art; tVI[;,H~a[ El!"OgtftcHYt e e Applicants must submit ten copies of completed application on 8S' x 1111 white paper. Application must be either typed (10 point or larger font) or printed clearly. CONtACt INFORMAtiON Lead Artist's Name Applicant's Name (if different from artist) Applicant's Mailing Address City/State/Zipcode Home Phone Cell Phone Email Wehsite Funds requested from SBACF (refer to criteria on p. 2) $ Proposed mural location (street address/intersection) Project start date: Proposed completion date: Mall/deliver application to: Public Art Mural Program 300 North "DR Street, 6th Floor San Bernardino, CA 92418 FOR OFFICE UsE ONLy application received (month/day/year) p resented to pUblic a rt advisory committee (month/day/year) Deferred Approved Not approved required supplementary materials Resume of each artist involved In project 6 s/ldesld/g/talltrUllles highlighting artist's original work thai besllllustrale ability as a muralist 10 copies af en /mege of building and wall on which mural will be painted 10 copies of one color Image of proposed mural History of sponsoring GIIJ. nlzetlon (W applicable) Including brief narrative, date esf8blIehetf and cornmunlly served Letter of support from bulldlng owner including centllllb,1Snl1o sign a rt Easement e greement Letter of support from com- munity end/or sunvunding businesses (optional) e e e 1. Briefly describe the proposed mural and its relation to the building, the surround- ing neighborhood and the community served by the business/agency where the wall is located. 2. Describe the wall and site where the mural will be located, Including size of mural in relation to actual wall size, street/intersection, direction mural will face, physical condition of wall (cracks, leaks, concrete, wood, etc.), and public accessibility. a pplicants are encouraged to ensure the best display condttions for a mural and to avoid locations having unavoidable clutter that would obstruct the mural (e.g., dumpsters). if the wail is not in good condition, additional time and money wiil be needed to prepare the surface. e e e 3. Briefly describe artist's experience working in large scale and collaboratively with community groups (If applicable). 4. Briefly describe reason(s) for requesting Public Art Mural Funds. . 5. Explain which expenses will be covered by Public Art Mural funds. e e e project budget mark contributions as Confirmed (C) or Projected (P) EXPENsEs CONtRIBUtiONs (incl. cash, In-kind) Lead artist Fee s s s S $ Assistant(s) Fee(s) Supplies/materials Documentation (cost of photographing artwork) Equipment rental (scaffolding, ladders, etc.) $ Liability insurance $ $ $ $ $ Space rental (if applicable) Transportation Installation (if applicable) Other related costs (please list) CAsH CONt RlBUtl ONs: Foundation $ $ $ $ Business! Corporation Individuals Fundraisers TOtAL PROJeCt eXPENsEs TOt AL CONtRIBUtiONs FUNDs REQUestED $ $ $