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San Bernardino Symphony Orchestra
Economic Impact & Media Exposure
The following is the projected economic impact on the San Bernardino area, based on San
Bernardino Symphony estimates, and utilizing the minimum figure of $66.30 per visitor per day
expenditure for the following projections. The expenditure amount is based on the State of
California Department of Tourism calculation for the County of San Bernardino.
Economic Impact to the City of San Bernardino and surroundinfl areas for
Seasons 2003-2005: Approximately $3.3 Million Dollars ($3,335,619.30)
Media Exposure Local. National. and International for 2003-2005:
Approximately $695,596 Dollars
BACKUP DATA
San Bernardino Symphony Ticket Holders at California Theatre:
2003:765
2004: 802
2005: 845
(Does not include single ticket sales)
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Number of Annual San Bernardino Symphony Performances:
Five at California Theatre
4th of July at Arrowhead Credit Union Park
Three concerts during the Redlands Bowl Summer Festival
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)- 1,728 seats at California Theatre x 5 shows = 8,640 seats @ $66.30 per person =
$572,832 x 3 years = $1,718,496
~ 5,500 seats at Arrowhead Credit Union Park for 4th of July Performance =
5,500 seats x $66.30 = $364.650
~ 6,000 seats at Redlands Bowl for three performances = 6,000 seats x $66.30 x 3
performances = $1,193,400
Hotel Stays:
~ Maestro one week x 5 shows= (35 days a year x $66.30 x 3 years) = $6,961.50
~ Artist per season 9 nights = (66.30 x 9 nights x 3 years) $1.790.10
~ Nutcracker Maestro 3 nights = $198.90 x 3 years = $596.70
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S8 SYMPHONY ORCHESTRA ECONOMIC IMPACT
& MEDIA EXPOSURE
11-7-05, PAGE 2
Number of Musicians at Symphony Performances: 50 musicians
50 x $66.30 x 3 years x 5 shows= $49,725
2005:
Sun Newspaper Promotional: $104,140.00
KTIE: $5,000
Visitor Guide: $1,000
Flyers in Papers: $2,500
Media Exposure from clippings: $133,866 (based on local domestic rates)
TOTAL MEDIA EQUIVALENCY INCLUDING PROMOTIONAL: $246.506
2004:
Press Enterprise Promotional: $107,255
KTIE: $5,000
Media Exposure from clippings: $115,515
TOTAL MEDIA EQUIVALENCY FOR 2004 INCLUDING PROMOTIONAL: $227.770
2003
Miscellaneous Media Promotional Sponsorship: Approx. $100,000
Media Exposure from clippings: $121,320
TOTAL MEDIA EQUIVALENCY INCLUDING PROMOTIONAL: $221.320
OTHER
The San Bernardino Symphony's local annual fund raising events (New Year's Eve Gala,
Valentine Brunch) held in the City of San Bernardino conservatively result in over $50,000 of
expense revenues returned to city merchants.
Report to Mavor Judith Valles
Source: San Bernardino Symphony Orchestra
November, 2005
(Estimates based on sell-out crowds at all venues)