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CI1-t OF SAN BERNARD~ - REQUUT FOR COUNCIL Ao-AON
Frank A. Schuma
From: Planning Director
Dept: Planning
Date: October 15, 1985
Subject: Nini-Storage Facilities Survey
Mayor and Council Meeting of
October 21, 1985, 9:00 a:m.
Synopsis of Previous Council action:
August, 1985
Recommen<:led motion:
That the Mini-Storage Facilities Report be received and filed.
That staff be instructed to prepare an ordinance which would prohibit
mini-storage facilities in the C-3A Limited General Commercial zone
with a Conditional Use Permit.
(1'A-
Signature Frank A. Schuma
Contact person:
Frank A. Schuma
Phone:
383-5057
Supporting data attached:
Yes, Staff Report
Ward:
City-wide
FUNDING REQUIREMENTS:
Amount:
Source:
Finance:
Council Notes:
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Clh OF SAN BERNARDhtO - REQU~T FOR COUNCIL AC1'ION
STAFF REPORT
Subject: Mini-Storage Facilities Survey
Planning Department
October 21, 1985
The City of San Bernardino currently has 600,600 square feet
of developed mini-storage facilities and has another 500,000
square feet of mini-storage facilities in various stages of
development. Meanwhile, the County unincorporated areas
located within the City's sphere of influence contain
approx imately 110,000 square feet of mini-storage fac Hit ies,
with another 500,000 square feet having been approved. This
represents a total of 716,000 square feet developed within
the sphere of influence of the City of San Bernardino, with
another one million square feet in various stages of
development.
This would be equal to 4.59 square feet of mini-storage space
per person for existing facilities and 8.40 square feet per
person for both existing and proposed facilities in the City.
If the County totals are included, the figure would be
approximately 9.53 square feet per person for both developed
and proposed facilities, serving a population of 180,000
persons. A representative of the mini-storage industry has
indicated that the national average is approximately four
square feet per person.
Mini-storage facilities are a permitted use of right in the
following zones: M-l Light Industrial, M-IA Limited Light
Industrial, M-2 General Industrial, C-M Commercial-Manu-
facturing. Approval of a Review of Plans application through
the Development Review Committee is also required. Mini-
storage facilities have been approved in the C-3A Limited
General Commercial zone by the Planning Commission through
the Conditional Use Permit process. Issuance of a Condi-
tional Use Permit by the Planning Commission is accomplished
by the use of Section 19.78.020.20 of the San Bernardino
Municipal Code:
"Unlisted uses permitted. Where ambiguity exists
concerning the appropriate classification and
procedure for the authorization of a particular use
or type of development within the meaning and
intent of this code, said use or type of develop-
ment may be authorized by conditional use permit
(C.U.P.). Where a use is not expressly authorized
or permitted in a particular zone (but which is
authorized in another zone) and which use the
c
,
Mini-Storage Facilities Survey - Planning Department
October 21, 1985
Planning Director, or his designated represen-
tative, finds to be similar to and compatible with
the uses permitted or conditionally permitted in
said zone, it shall be deemed a use conditionally
permitted in said zone, provided that a conditional
use permit is first obtained;"
The Planning Commission, at a regularly scheduled meeting
held March 2, 1982, interpreted this provision to allow mini-
storage facilities in commercially zoned properties with the
approval of a Conditional Use Permit. Although, the inter-
pretation of the Planning Commission was made almost three
years ago, the number of facilities proposed was insignif-
icant until recently when a proliferation of applications for
mini-storage facilities in commerciallly zoned areas has been
experienced.
A major concern relative to the development of mini-storage
facilities in commercial areas is the compatibility of the
proposed use with adjacent property and the potential
devaluation effect upon those properties by the construction
of mini-storage facilities. Mini-storage facilities are by
their very nature an industrial usage and should be excluded
from major commercial corridors located within the City which
are zoned exclusively for commercial uses, i.e., Highland
Avenue, Baseline Street, "E" Street, and portions of Waterman
Avenue.
It would be my recommendation that the City discontinue the
use of the Conditional Use Permit as a vehicle for permitting
a mini-storage facility in commercial areas and only allow
mini-storage facilities in the industrial zones as currently
outlined in the San Bernardino Municipal Code.
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EXISTING MINI-SPACE STORAGE FACILITIES
City of San Bernardino
and surrounding communities
CITY LOCA TI ON NO. UNITS % VACANT SQ. FOOTAGE
Co lton 1111 W. Valley Blvd. 479 82.3% 62.076
Colton 1600 F ai rway 947 89.4% 85,000
Colton 2137 Steele Road 265 80.0% 30.704
Lorna Linda 11105 Mt. Vi ew 338 1.8% 39.588
Grand I nf o. not
Terrace 21971 OeBerry 339 avai lable 30.463 .
SB Ci ty 322 S. Waterman 336 4.8% 28.200
SB Ci ty 601 S. Waterman 1.262 14.3% 132.902
SB Ci ty 401 S. Waterman 627 20.0% 70.417
SB Ci ty 875 E. Mi 11 400 54.710
.
SB Ci ty 1473 E. Baseli ne 301 1.0% 26.870
SB Ci ty 1441 E. Baseline 1.023 12.7% 81.523
SB Ci ty 1877 Massachusetts 218 50.0% 15.358
SB Ci ty 2180 W. Highland 412 85.0% 43.167
SB Ci ty 1450 W. 23rd Street 786 9.0% 79.184
SB County 7932 Leslie 200 2.5% 18,640
SB County 26441 Highland Avenue 573 7.5% 62.411
SB County 27171 E. Fifth Street 255 65.0% 28.116
SB Ci ty 1718 Baseline 279 1.4% Unknown ,
SB Ci ty 2703 W. Foothi 11 Won't give any information
SB Ci ty 2122 S. Waterman 130 0.0% 36.849
SB Ci ty 110 S. "0" Street 620 27.4% Unknown
SB Ci ty 1198 E. Baseline 120 0.0% Unknown
SB Ci ty 2850 W. Foothi 11 492 0.6% 36.925
Riverside 10090 Indiana Avenue 676 50.0% 63.000
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Total Square Footage:
San Bernardino City:
San Bernardino County:
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EXI STING MI NI -SPACE STORAGE
606,105 + (3 mini-storage facilities)
109,167
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CITY
Fontana
Fontana
Fontana
Ri alto
Ri alto
Ri alto
Ri alto
Colton
SB Ci ty
SB Ci ty
SB City
SB Ci ty
SB Ci ty
SB Ci ty
SB Ci ty
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PROPnSED MINI-SPACE ~TQRAGE
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LOCATION
N/S Ceres E/O Sierra
17400 Foothill Blvd.
16546 Arrow
Bonnieview W/O Riverside
NWC Baseline & Laurel
Maple Street at Miro
N/S Valley EIO Willow
N/S DeBerry W/O 115
SWC Foothill & Meridian
S/S Hi gh land E/O Val ar,i a
E/O Hunt's Lane N/O Barton
322' S. Waterman (addition)
.
N/S Highland E/O Eucalyptus
S/S Foothi 11 W/O Macy
SEC Hunts Ln. & Caroline
SB Cj ty SWC Basel i ne & "H" Street
SB City N/S Highland E/O Macy
SB County NWC 40th & "E" Street
Fontana
SB County N/O 1-10 W/O Cypress
Red1ands
SB County SWC Iowa & Park
Fontana
SB County SWC Cottonwood & Foothill
Lorna Linda S/S Redlands E/O Mt. View
Red1ands S/S Barton EIO San Timo. Crk.
SB County S/S 5th W/O Palm (addition)
Hi gh land
SB County S/S 5th E/O Palm
Red1ands W/S Alabama N/O Citrus
NO. UNITS
575
247
120
593
821
732
SQ. FOOTAGE
56,740
43.045
55,000
44.960
75.200
46.200
52.000
156.455
49,103
31.024
53.100
19.960
100.000
59.210
61,572
57.760
61.500
42.876
76.006
23.920
30.975
65,150
64.797
42.600
74,850
72 .200
STATUS
Appr. 4-84
Appr. 3-85
Plan Check
Under Const.
Appr. 8-83
Appr. 4-85
Appr. 4-85
Rec'd CUP
.
7-85
Appr. 9-23
Deni ed R. P.
6-85
Appr.CC 8-85
Appr. 7-85
Appr. 6-85
Under Const.
Recent. Sub.
Appr. 7-85
Appr. 6-84
Appr. 2-84
Appr. 1-85
3-85
3-85
Recent Sub.
5-85
6-85
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Total Square Footage:
San Bernardino City:
San Bernardino County:
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PROPOSED MINI-SPACE STORAGE
493,299
493.374
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Question: .
What information is available on developing mini-
warehouses and self.service storage facilities?
Answer:
The growth in the self-service storage industry,
from its inception in the 1960s through rapid growth
in the 1970s to maturity in the 1980s, can be at.
tributed to changes in both the residential and com-
mercial real estate sectors. In the residential sector,
the trend toward smaller home sizes and multifamily
housing has led to a greater need for storage outside
the home for excess home appliances and furniture.
boats and trailers, and sports equipment, for exam-
ple. Commercial users are discovering that the esca-
lating cost of commercial space can be offset by
using ministorage facilities for storing inventory,
supplies, or files not needed regularly.
The demand for ministorage space within a given
market is estimated at anywhere from one to thret
square feet of space per capita. As of 1983, approxi-
mately 4,500 facilities were operating in North
America. Self-service storage facilities can be single"
story buildings built in rows. or multistory buildings.
and are often conversions of older buildings in or
near large urban centers.
Several recent publications address the develop.
ment of self-service storage facilities, including:
Cornwell. Richard E., and Buzz Victor. Self-Service
Storage: The Htmdhook fin' lntleJ/oTJ and Mm;ngers. (Avail-
able from the Institute of Real Estate Management. 430
North Michigan Avenoe, Chicago, 11. 6061 L) 19H:~.
IH5 pp.
"Self.service storage is a business that is ~llmost unillue
in its ability to offer growth opportunities to investors
and managers, no matter what economic conditions pre-
vail." write the authors of this text that broadly surveys
all aspects of developing property for this purpose.
Chapters are devoted, in turn, to the basic idea, tl1e in-
vestmenl opportunity, location and site selection. dcsi~n
and c()nstruction, pr<~ject r~asibility. financing. prepara-
,ion of the financial packagi, management and ()per.t-
tion, and the resident mamlger's role.
DetII'/tlfJmmt(l M;niwnrl'lwl.L~I'.~. (Available from the N,i1~
lional Associ.nion of Home Builders, 151h and M
Streets. N.W.. Washington. DC 20005.) WHO. 55 pp.
This text is a be,sic guide to developing self-service
slora~e facilities, and includes sections on site selcuion.
economics, design .md mix, management and market-
ing. and zoning. It also includes an in-depth case study
of a proposed pr<~jcct in Hayward, California.
Toner, \Villiam. Mi"i-W(lrI'JwUJI'.~. Planning Advisory Ser-
"ice Report No. 323. (Avail.lble from the American Plal1-
J
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~t;:''oI"" "~*:;':~' '~I,~:t".. ~,i'"", -~"',i;;' -;,i..:~
..:"",.,r:.:~ ".1O:tr--:!.':.. .. _'. .. ~".y'" ....-:-:-~> 'oj
d:'-~'" ",""',,, ". - -" Jl". '.' '- . .,~1.~..::'J
.u ~",'" :;.t.'..."....... "" ".. ~'(~... :". t,
.. ,~:' fJi '.. .~- -' 1:>";'-' .'t:.i,'.
_;;... _ -':'''J .~ . .....;.0 t.'JII.' .. ~
ning: Association, 1313 East Sixtieth Srreet, ChiGlgO, II.
6()6:~7.) 1977.22 pp.
This text focuses nn the regulatory cuncel"ns in mini-
warehousl'development. Issues discussed include COIl-
trolling uses in a miniwarehouse pn~ject. parking ,lnd in-
terior driveways, zoning treaunent. and dcvclopmelll
and performance standards. Appendices include exam.
pies of ordinances developed specifically for
miniwareh()lIses.
Several periodicals should also prove helpfulw
those considering self-service storage facility devel-
opment. These include:
SI'(/~Sff[J;Ct' StOTll/{1' MtlgRZi",. (monthly)
Published by the Self-Service St<ml~e Associ.ttion
P.O. Box IIU
Eureka SprinHs. AR 72(j32
(5UI) 253-7iOI
Min; SltmlKI' Afl'.'i.w'''J{rr (monthly)
Published b~' the Inlinity Group
H 152 N. 2:\rd Avenlle
Phoenix. AZ H51l21
(HUll) H24-liHli4
Many in the industry emphasize that. although
there are still mew}' npl>ol"tunities ff)r miniwarehollse
development, cOl1lpctiliol1 has become keen, and
many markets, especially ill Sunbelt areas. are dose
to satuflCltion. Therefore. ~etling intn the husiness re-
quires more careful planninf-t and market analysis
thall before. espe<:ially wllsidering the high rosl of
<:apital that is a 1'lCt of life in the 1 980s. .
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THI 11111-510:11;1
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'\:L(;r~~1., .' "'~;\ , ~;..;;' ~".j~.7,;).,,:it"';JUNE 1985f",,,;;,,~,,~'::;1Ilir~',".c.~.j~'f~<;.",'~"' " .r!!/ilt'
~..v>>.;-~.~' ~ ~ "",'. ~:i!; , "~1~~~.\J"",,.,,j;~.r~~ ~~r:t _'l:'~
. ZONING WARS
Minis move
"uptown"
Zoning tips
Man with two hats
Developer
declares, zoning
a partnership
Packaged zoning
-boon or blah?
PSI says,
"no magic"
to method
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r ':l; :,:,:,1 I':;' .<, I"
~j& 't.~"':.~ j ~'I'rt 1($'" tfl!!f
4i:;_'I~ t 1t;- .! . 1,::,1'"".11" :,,',~_.:,,!;,", t~:,:jl', '.,:
'''':,~~1'rj~;~ .j-" d:d> ~jlt,J It J,';
,~-r;:,~~" );~~:f}: jt; Nii':llj :1;' -',' i -tith
I ", '-.;l"~' ,:1 .-'" I .hi ",',,"
, .... 11.11 ". ' 1'1"
t il ~ '"'; , \ '-:~_:"
l:'h~"'ii,:-.'':'~:;h-,f-:j ; !:;i:i,~/-' ! iflj:! ;
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:r~~lli':'l f, ij~'t.", I': ,; .'
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:I. --i:ltf'~' ~tit~: iJK'<- '.'-(1- ,'i i.i' ~~
,~~~ _n ~<rlf;r:-~;~.,""'" ,-, ".,
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lrJNING WARS
ADiA'-' continued from page 7 '----
who are re.creating an imageforthe members of CIVIC and social clubs, such
other 90 percent. es the Charnber 01 Commerce, the
They are more sensitive to the flotary Club, and various concerned
community and try to understand their citizenscommillee,; They become
market area. They are the ones who go acquainted with the needs and desires of
out of state to educate, conduct feasibility the commulllty and, conversely, the
studies and keep up on the trends of people of the community become
improvement in mini-storage acquainted With them, the quality of their
construction and design. And these are business and their goals.
the ones who'll spend the extra dollar on The bonom line is politics. I've become
aesthetics for a property, and the extra six actively involved primarily in the Phoenix
months to obtain zoning for an "P;' piece Chamber of Commerce and the
of land. homebuildersassoclation, because I am
They won't settle for anything less. They also a developer of shopping centers and
believe, like I do, that mini-storage should tract homes. Through these affiliations,
not be relegated to an industrial use, I've come to know the mayor, Terry
when it is, in fact, a residential use. Goddard and our City Council It was the
I am, in essence, one of the "little guys" in homebuilders association that
the world of mini-storage. Mycompany, recommended me for the planning
Armored Mini-Storage, encompasses six commission, and Goddard who
facilities, and I own in partnerships and appointed me, because he saw that I had
other real estate holdings approximating an interest in our city and its
30 minis. But I've learned to appreciate improvement.
the industry giants. Like the birds who I am now able to educate my lellow
glean their meals and their transportation commissioners in our favor about
from the back of a rhinoceros, I've mini-storage. And while I am required to
traveled in the wake of the big leave the room during one of my own
mini-storage companies, and found zoning cases, as well as step down in the
better holes to fill It's not only common midst of other mini.storage hearings, still
sense-il's self.preservation. I am effective. My track record IS
That is why, too, I've become active in my evidence: I've enti)red 74 zoning cases
community, and, consequently, am a for myself and only lost four.
planning commissioner I've found that But this is not to say my silver tongue is
the most successful developers are my only weapon of deployment.
."lps~Cd'ritlIiJedti;'mjiage'i.~;'"<'1lC:.' ;";'~~i'tt";~ftst~r~gJ'f~cilities:'W~:~h~d'~ueSI~"
,Lln; r2din9 th~t ~,,!p$jtconfo'(fTl \0 lI1e,~:>;C;,;;!or"~riances andsofai'we'vegranted .'
pcllaslVe style ofligrt comme/Clal anch~i.,:':'tham '-'OVer staff objections," .,,' L. ,::A
~esldenllalarea$'lhlSaspecldrewthe:..__":":-' "~c. "::".: " '.' .... .,'.'. ,."",." .JJ
sf ccim~ntsfrQll)thacity.PI,!nners',fc;.,:;Wqr~lng clo$ely With the planners, 8n,d " ....
e interviewed. '':\:'11,:'' '..;;' ':..,' ii,"} ~,,; getnQ flexible, mavbe as()lullon.:;We II, . . :
:;1h!faesl!1etiG~ (O{~If-&t~ragef~Cilib~"J:;,,;~offer suggeslion~ on miligating ,apt < '.' '. }
l1;::ve improved fro(t1the army barraCK~:)\,".,negatlve Impact, .... ~1c}~notherr'r1"'< '" '.
Jook;:' SaYS Or]~ G<:immis~illDer, "and'i,,~,;~,CWWll'Psl()ner. .,.:, ';;i'>7.';t;;:'. .1.:X
'fwy're mora cornPa.llble todliY witho\l]ec' .';(::w~ irightsuggest li wall orwoQQ fence ,U
nmml;ln::ia1propef/les.:" " ;'"":~ .instead oj ~cyclone.f~nce tq sO"!l,!Jh9,' :;
~;~,,1hefah?,";';ciM~s8i$!Qwn'S.:' ;l~~,t''1ffeor If It'S a two-story bu!,ldl~~:,~e..m?Y<
..eil.storage facjljtie~ as "d~d spaceon.i\~".:,;,!iH~~a~ta (a!llree so~e~n; .;: ,';:!i:.,, ;,;' ;,1
the road. ieanthtnkQfQntllhat lopks riiQi%,jiAgo()# w9r~ing relatl()nShip isimporlant"
'.rom,the (Qad, P:\llit(l()esn}~roW \yeIF;<:;V1of,lh,e c.urrent proiect and its ~!allonshiP.
JQmthe!\Jge~)s'~':i:\!; '.'>,; ". "f:l?:,'J~ Itsl)n~'ronmenl. s~ld.the plan~er, but ,',
':se\'~ral c()mml~q.nel1ll;lxpressed, ;.':;;;, :.,: It~ 81sp very beneficial If the eelf..storage '.;
'reservations ilbolJti/1e tendency of i "il',: '.;,.~r,rr) IS Intere~ted In fut4(e grow1.h.!~ th~ .:;;
Jili~~~i~;r~:~1~~~~!~g.~i~~get~t~~({&e:;:u,~~:n6'S'~ cited ~YaG~~~~~s~s;Oll
"'pfal'\9 co~rilge:iobuifili~gs, wh.f.l[t:0c;;;qq~ci;lmmissipners include: ;"'h:." :),
Ji;;)(,;CaRipg IS ~~PflIi9ed Ie? ~!prage,lt Will. "A:hain link orcyclonelences ;-"~!..> .' ,.
'\P~0raIlYlook.Q\.lf.(l!placemazoneth~\, ';'('over,building '. . . . ....,.. .,:'
if!~,.~;siil~~~l~p" R~f~-h~.~ area~, to.n.'~ ,! insensitivity tp neighPoring pr~perties'J
b-,.. .". '. '";,"';'". . . . . ,....... en "/fldustnal"fook wlthoulthe.. .
, . _ . " ",,:,>; .' '!.., . .. d. r', "~ ~., " ' . I .....' ;.'^ . .
. n ,j : :,;Ial frOm Amid-sized Sun belt city'.., '<softening effects of manageri/\ . '.
',l!\i;':.I\ local orolnapce here.requires;.';(i';!;l'parlmenl~, trees, etc;: . .: '.' :;.;... .
b,,;,;.;aplng In.par~ll1g areas and alsqlrJ' ..... Llnattractlve metal bUllchngs',.,.,. .' ':
,,(,~. . :'reas wheril)\1ere is VehicUlar .?". """i,.lack 01 familiarity with local ordinances'...;
,. ,1 '. TechnicallY;:' lie stated, "thatC.:'; .reStrictions on parkin\),' ilxterior storage, f
....,.' O'O"hO)l.Jld.Elxtendtotho~lolesol'." ,01"" ." "'. . " ....
":X~~I~.~~u.ul:'r.!h~q'!"L~ ~:!4.'.1r.l..{_~"lf,;,o~'d\ '..:"~'~~1.!!'d,l;' ~'i..~"'" ,,': .,-,., "I: ',":. '-~
THEMINI.STORAGE MESSENGER JUNE 1985
J
I've never had an easy time gaining
zoning for any of my mini.storages, nor
have I seen an easy case. This city is for
professionals only, because even now, we
go in at a disadvantage. I still have to
break out my visual aids and alllhe
razzmatazz it takes to convince them
mme is no fly-by-night operation.
I have what I term as my "flagship," my
most anractive facility, which was
designed to blend with a prestigious
community near Phoenix, and which
won an award for best architecture in the
"Sharing the Best" competition
sponsored by the Self-Service Storage
Association. I've shown my flagship in
pictures and in person almost 50 times to
politicians. That often makes it easier, but
iI's by no means a free ticket.
When I go outside 01 Phoenix, I am Once
more a stranger. My holdings include
also San Diego, Albuquerque and
Kansas City. In these areas I have had to
prepare a comprehensive strategy,
including feasibility studies, detailed
renderings, and even in.home visits with
opposing neighbors of a proposed
project. I've had zoning cases thaltake
two years when I've gone in for an "P;'
property. I've had cases cost $50,000
and been glad afterward because the
property was so valuable.
Zoning iscosfly and time.consuming. In
Phoenix, renderings cost between
$1,000-$3,000. If a zoning allorney is
retained, an additional $2,000-$3,000 is
incurred. Added to that are the fees to the
city for a zoning application, which can
be between $500-$1 ,500 depending
upon the size of the parcel and Ihe
complexity of the application. And thaI's
nolto mention the cost of tying up the
ground (which in Phoenix is minimally six
months), and my own personal time.
For every 10 sites I've bought, only one
wi!! becof'De a mini-storage. Because I
choose prime sites in residential or
commerCial areas, getting the land
rezoned 10 allow mlni.storage is often a
very long process. By the time I acquire
zoning, the land is usually too valuable to
use lor mini-storage. So I build a
Shopping center instead, or sell It lor a
higher price to those who'll pay for
zoning ready.made
Why do I stay in mini,slorage? Because
iI's a business I believe in. II's consistent. It
doesn't have a lot of variables. Iflwo
tenants leave a mini' storage complex, it is
a loss, but not a severe one. II two tenants
leave an office buildmg, one-filth 01 the
building could be gone.
Ourfndustry is a great industry, but we
need support. primarily lrom one
another. I give credillo the SSSA for
"
,
9
',.r-_
~ ~ ~
I ZONING WARS ..\
trying to organize and educate its
mBmbers. But we need more unison on a
smaller and more local scale. I would like
to gather all of my competitors in the city
at a monthly meeting to discuss ways to
impro~e our businesses.
The last thing I or any other serious
de~eloper wants to see is a foreclosure on
a competitor's mini-storage. Because, as
the old saying goes in business, if
e~erybody is successful, I'm
successful.
It's basically the trickle-down effect: If
de~elopers are intelligently and
premeditati~ely going into an area to
build, they will determine first if there is a
need. If so, they'll find out what the needs
are, where a facility is needed, how many
--:. i.
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Cox "flagship" facility
Ii'.
. LESLIE
'. "~ \~g~STRIES
./
and what kind of units are needed, and
will then build a necessary and appealing
structure. With this kind of approach, they
will be successful. And because it won't
impinge on my customer area, but will
add to the positi~e and attracli~e image of
all mini-storages, it will add to my
success. Con~ersely, if they're
unprofitable, I'm unprofitable.
Acquiring zoning for a mini-storage is not
just a procedure, it's practically a
profession. It takes a knowledge of the
marketplace, a thoroughly-prepared
case, dedication and perseverance.
Through my experience, I've found there
are only three ways to acquire the zoning
you desire:
1. Prove that a real need for self-storage
exists, and that you can satisfy ir Your
ammunition should consist of
understandable facts, eloquence and
visual aids.
2. The city or municipality justifies the
need for you. Then with the government
on yourside, allyoudo is kowtow and
agree with them, but you must be
eloquent and confirming.
3. Politics: Get involved in your
community. Who you know and who they
know can win a zoning case.
BUILDING SYSTEMS
DIVISION
r'
:::.~r:
IIi:}
<
'.~~.
1~f~
nu: ....,N,.!';TORAGE MESSENGER JUNE 1985
MEMBER
~
SELF-SERVICE
STORAGE
I!' . ASSOCIATION
. . LESLIE
, IIINDUSTRIES
. INC.
753 OLD DIRT ROAD
TALLAHASSEE, FL 32301
HAROLD LESLIE
(904) 656-2421
(904) 878-8340
.
1...
Don't be atraid to go to a politician, even if
you don't know him. I've had to represent
my company outside of Phoenix and the
state at many zoning hearings, and I've
often visited with mayors and other city
officials in an effort to educate them about
my project. I've yet to tind a politician who
won't see me.
And I've often made a point of meeting
early with planners and commissioners
before a zoning hearing, to get a feel for
their stand on my project and
mini-storages in general. This aids in my
strategy and how I present my case.
There are a plethora of elements which
can determine a successful outcome to a
zoning case, if used in the right
combination: professionalism, a
thorough knowledge of the market,
acquaintance with key individuals. . . and
a little razzmatazz.
I
1
Gene Cox is a partner in Armored
Mini-Storages, and a member of the
board of directors of AMS Management,
Inc.. a mini-storage management
company. He is also president of Cox
Homes, Inc. and Cox Construction, Inc.
fi ZONING wiAs . \
. PLANNER-DEVELOPER
DECLARES: ZONING PROCESS
A PARTNERSHIp,
NOT A WAR
By Owen Menard
As an urban planner with some 25 years
of experience in both the governmental
and private sectors, I have been involved
in virtually every kind of land use and
building project in Southern Calilornia.
My first exposure to the mini-storage
industry was in my hometown of
Claremont, Calif., where I was
purchasing the land and handling the
necessary conditional use permit
process in concert with Linkletter
Properties.
it was a very sensitive area with great
citizen concern and opposition. it took 14
months, but the permit was ullimately
approved, the project was buill, and it is
being sucessfully operated today. I
recently returned to the neighborhood
and conducted a door-to-door survey to
determine the projecl's acceptance by
those who h1ld not only supported it, but
also those who had strenuously opposed
the project. One hundred percent
support for the project now exists.
I am currently attempting another project
in Claremont, which also has been very
time-consuming. Several months ago
this project was denied by a split vote of
the city council even though we had
strong staff support. In this case, weare
attempting the project on a streel that has
long been planned for office use. Several
" .J---
professional office owners in the
immediate area opposed our project and
v<ere successful before the council.
We understand the opposition and its
reasons. Individuals who purchased land
and constructed fine professional
buildings over theYBars in accordance
with the city's general pfan were vitally
concerned about their investment and
the image of an area in which they had
practiced for years and in which they
intended to continue into the future.
Our solution, which we believe will be
successful, is to recognize the rights and
concerns of our neighbors and to
redesign ourfacility.lnstead of a pure
mini-storage project with excellent
architecture and landscaping treatment,
we Will now propose a mIXed-land use.
The frontage will retain the image of this
particular street by the construction of
offices in front with the mini-storage
facility taking up a major portion of the
land in the rear. Whereas our original
approach was to set the storage buildings
a considerable distance from the slreet
with heavy landscaping and the use of '
walls to hide them, we will now place
attractive offices close to the street to
accomplish the same purpose. This is in
recognition that the nature of the storage
buildings-in order to be as functional
and efficient as possible - is not
particularly attractive within an urban
area of offices, residential
condominiums, and single-family
homes. Virtually the same square
footage of storage will result with the
added bonus of leasable offices,
although admittedly a strong oflice
demand does not exist.
tn the course of this project. I drafted a
sample mini.storage ordinance which,
after some modifications and expansion
by the planning staff, was ullimately
adopted. II has some unique features
such as guidelines upon design,
locational criteria, etc. Copies can be
obtained from the Claremont Planning
Department or myself,
Allhough certainly not an expert on
mini-storage, I believe I have learned a
great deal from these experiences. To
begin with, our city staffs, our planning
commissions, and our city councils and
boards of supervisors need to be
educated to the needs of storage
facilities. Theseare unique needs which
v
"Just relax and tell the fellas precisely why we should grant your zoning permit. "
THEMINI-STORAGE MESSENGER JUNE 1985
~
\,
...----
ZONING vv,..JiS
are a phenomenon of our contemporary
society.
As we all know, building costs, the costs
of money, equipment-oriented hobbies
and other factors have created an
increased need for off-site storage. At the
same time, city after city has instituted
ordinances eliminating overnight parking
of vehicles on the street or recreational
vehicles anywhere on the residential
properly. Yel, we own more cars and
more motor homes, boats and campers.
They must be placed somewhere and Ihe
self-storage facility is one obvious
answer.
The upshot of these situations and their
explanation to those who either approve
or disapprove the storage project can go
a long way in justifying such projects and,
of course, in making our urban
communities more attractive and less
cluttered. Pointing out the advisability of
severaf cenfral storage facilities within a
community close to where the need
exists can be a very positive argument.
The misconception thatlhe mini-storage
project does nol pay its fair share of taxes
must be attacked. It does not require a
math major or an accountant to
determine that an acre of land, with the
typical 25 percent coverage of an office,
commercial or industrial building valued
at $50 per SQ. ft. does not pay appreciably
more in property tax than does an acre of
land with mini-storage buildings which
cover 50 to 60 percent otlhe land.
Along with fhe education of staff, city
councils, and county supervisors, Ihose
within the mini-storage industry must
also go to school. General plans, specific
plans, and zoning ordinances are not
whimsical documents, hurriedly drafted
to maliciously thwart development or
developers. They are, for the most part,
carefully researched and drafted
planning blueprints which accurately
portray the desires of the community and
are adopted as law by those we approve
and electlo carry out the function of
government.
I am constantly astounded by the lack of
knowledge that the developer has of such
documents or the credence typically
placed in them. The astonishment I
mentioned comes from the fact that
these documents control the
destiny - the approval or disapproval- of
the developer'S projects, yet they are far
too often ig nored as land is placed into
escrow and expensive plans and projects
are designed. If only adequate research
were undertaken into a government's
plans and a recognition that these plans
have been painstakingly drafted and
publicly heard many times before
adoption, many ill-conceived, expensive
exercises doomed to failure could be
avoided.
We must also recognize that mini-storage
isa relatively new industry. At its inception
il was relegated to the industrial parts of
our communities. Early projects were
certainly less than attractive, being devoid
of landscaping and surrounded by
chain-link fence. Maintenance also left a
great deal to be desired.
Its image has improved, but far too often
Ihe facility of old is what comes to the
minds of (hose drafting ordinances or
considering a mini-storage project.
As we attempt to move these facilities
from the industrial areas, so must we
improve their design, their landscaping
and their function. They belong where
people need them, but must conform to
community standards if such a transition
is to occur.
Lastly, I must speak to the terminology of
"zoning wars." Let us not draw battle lines
because, if we do, certainly a battle will
ensue. Let us instead recognizethatlhe
development of a city is a partnership-a
partnership between those who govern
and those who would develop within the
area governed.
,
I have found over my many years as a
government planner, consulfant and
developer that the motives of those with
the power to approve or disapprove are
the creation of a good city or county in
accordance with the wishes of a majority
of its citizens.
The keys to success of a Quality project
are patience (it's a complicated
procedure), perseverance (it's a
lime-consuming process) and a
willingness to compromise. A project
which gives a bit of what the community
wants, is well researched and
professionally designed and presented
will far more often than not be approved.
Owen Menard is a principal of Planning
and Development Services Co., of
Claremont, Calif., a firm providing
planning, zoning and environmental
services exclusively for the private sector.
He is also a mini-storage developer.
THE MINI-STORAGE MESSENGER JUNE 1985
-
-
-
-
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~~
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\~.
~N'NG WAF..-)
Mencuccini explains. "We put out a price
sheet that includes a legal description
and reQuirements. The lirst person who
comes to us, who's willing to purchase it
at that price, and who meets those
reQuirements, is generally the person we
sellitto."
These reQuirBments are no more than
would be expected for a sell-storage in a
residential area, she says: adherence to a
wall and landscape design prescribed by
Continental, and height restrictions
which vary with thB development.
Design of the facility behind thB wall is lelt
up to the owner, as is running the
business. "The only thing we might
dictate to them is the number ot
recreational vehicle spaces we want them
to have, and that is based on a
percentage 01 the number 01 housing
units we have set lor a community:'
Mencuccini says. Facade aesthetics are
Continental's primary concern, and its
maintenance is strictly enforced.
Location is also predetermined, and
facilities are usually on the periphery 01
the overall development. II laces a major
street, so that the traffic generated by the
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business does not intertere with normal
residential trallic. "We don't have U-Haul
trucks where kids are playing,"
Mencuccini says. Access is also available
lrom the inside 01 the project,facilitating,
if only conseQuently, a "best of both
worlds" scenario.
More than that, it is an escape from the
zoning" balllefield," which is olten not
only costly, but time-consuming as well.
When Continental goes before a
planning commission, it represents the
whole community as one package, so
the developer is able to skip that
sometimes-dreaded step entirely.
"I think the rBason why people are having
such problems aCQuiring zoning is
because they are trying to SQueeze
mini-storage facilities in alter the facl. as
opposed to making room lor it, making
the right kind of adjustments and
providing the right kind of buffers," she
says.
II is a developer's dream, and apparently
not one that is entirely out of reach 01
others. "There are other large companies
that do some master planning here in
Phoenix," Mencuccini says. Others
presumably abound elsewhere.
For those with good timing and even ,~
...
beller luck, a master-planned ~
community may be all a developer could
ask tor, Mencuccini believes.
..".,.."",.,,,,,,"."'.00"0_' I
mini-storage facility, because here they .
get land that is already zoned and in a ~
ready-made market," Mencuccini ~
muses. "Because we build a community.
for them that is going to support their j',
business, it makes it a very valuable
proposition."
~i~~,;ti;'11~ll@:.
CULTIVATING MINIS
While deserted multi-story warehouses
and ollice buildings tend to be popular
choices for mini-storage conversions,
one developer used a more imaginative
approach.
As reported in the Barre, VI., Times
Argus, owner Paul Irons created a
sell-storage facility on the site 01 his'
previOUS business, Arbor Gardens
greenhouses.
Using the steel framing already in place,
Irons converted the greenhOuses to
storage space by replacing the glass
panels and pouring a concrete 1I00r.1I
has 16 individual storage rooms in lour
sizes, from 24 SQ. ft. of 1I00r space, upto
12 teet by 17 leet. For large items, such a~
the antiQue and valuable cars already put
away for the winter, there is 6,000 SQ.lI. 0
open warehouse space.
THE MINI-STORAGE MESSENGER JUNE 1985
-
--
--
rtON1NG WA~'-l
.
PUBLIC
STORAGE
ZONING CHIEF
SAYS "NO
MAGIC"
TO METHOD
'" don't know that we had any initial
strategy that led to a successful zoning
program," he says. "We have always
treated each property on an individual,
. ~
By Gwenn Lawrence, slaff writer
"Cities aren't necessarily opposed to
whatwedo," says Hugh Horne,
president 01 the real Bstate group at
Public Storage, Inc. "I think there isa
misconception that cities are always
opposed to the type 01 proiectlhat our
industry builds. That may have been the
case ten years ago, but I think now they're
more intBrested in the projects being
designed and operated properly."
Horne has been with Pasadena,
Calil.-besed PSI since its inception in
1972, and has been part of its growth to
become what is noW the largest holder of
mini-storage properties in the world.
r---1t
i
Why 'ust rent our
mini-s rage ell ides
when you can sell them?
Rentin~ out cubicles isn't the only way to
make money, You can. also sell.
The whole business, For a nice profit. To the
right people,
If you're interested, so are we, Just call Dennis
Healy, Shurgard's acquisition director.
And let lIS help you get your money out
of storage. '"
u SHUtGAAD
i
1
,
,
!
For a confll\en\ial sale; anall'~ 01 yoor facility write or C'all: Shurgard, em Third Avenue, Suite tOOl, Seatde, WA 9810t, (206) 628-3200
THE MINI.STORAGE MESSENGER JUNE 1985
t. "
""",,'
case-by-case basis."
Like many mini-storage developers, PSI
does not 8cQuire property withoutlhe
correct zoning, That means negotiating a
"developer's contingency" with the seller,
stipulating that PSI has the obligation to
buy the property only after it is zoned .
properly, and they have any other permils
they need. "Most sellers arB not
ag reeable to such a provision to start
with, but if they're going to sBII property to
a developer or to a user rather than a
vacant land speculator, thBY ultimately
have to live with that condition," Horne
says.
In such situations, he says, the site
acquisition person can be invaluable.
"He has to sell the seller on that idea But
we are in the business of trying to develop
properties, not trying to get out of
contracts. "
PSI follows a certain formula to acquire
properties. A market study is first
conducted within a city to determine if
there is more demand than supply for
mini-storage. Its staff of site acquisition
personnel are then assigned to certain
areas, and are given certain criteria with
which to choose possible sites.
Each site acquisition person will then go
to the various planning and zoning
departments in that city, and find out all
MONING WA~S I
the areas where PSI could potentially
develop a facility.
"Basically, they will say that you can build
in most of the manufacturing and
industrial zones, and in some of the
commercial zones," Horne says.
"Sometimes you can do that only with
conditional use permits or variances. "
The site acquisition person then surveys
all the property which is zoned properly,
"or could be zoned properly," and then
rates those properties.
;'f!~,.<;{t.
,
\ ---
_i
Hugh Home
"There may be two or three;" he says,
"there may be a few dozen. In larger
areas, there may be hundreds. Our site
acquisition perron will rate those
properties as 10 their suitability relative to
our criteria. We will then visit that city,
review those properties with him and
instruct him tatry to buy the ones we
think make the most sense, if they are
. economically feasible to develop."
In almost every incidence, Horne says,
there is an "approval process," which, if
not zoning, will involve various types of
submissions at the municipal level. "WB
make a submission and setforth our
. position in writing, and verbally, atlhe
various public hearings. In most cases
we prevail, sometimes we don't," he says.
Horne insists therB's really no secret to
PSI's success.
"Basically, zoning is different in every city
and every state, and there are rules that
not only the developers have to play by,
but that the cities have to play by as well,"
he says. .
"If one would carefully study the zoning
ordinance, the general plan and the
charter of the city that sets forth what the
planning commission, city council or
zoning board can and cannot do, it will
enable the developer to better
understand his chances for success as
he goes in. There is nothing magic
about- it's a matter of doing your
homework, presenting a logical case and
then articulating it as well as you can." rIl'1I
The b~wayto l1ID your
ll1llll-stotage lS to
not even run it at all.
Running a mini-storage business isn't easy.
So why not let someone else take over?
Someone with the resource; and know-how
to rum a marginal operntion into a money-maker
Someone with more than 10 years experience
at 80 locations.
8 Someone like Shurgard,
u SHutGARD
For a oopy of our Guide to Mini-Stornge Management write or cHI: Shurgard, 999 Third A'<nue, Suile 1001, &J1I1e, WA 98101, (206) 628-3200
THE MINI.STORAGE MESSENGER JUNE 1985
18
-
-
L ~~
~ UCIITECI'S laBlE
LAND DEVELOPMENT MUST
BENEFIT BOTH PUBLIC AND
PRIVATE INTERESTS
By Richard A Samrah, AlA
This issue 01 THE MESSENGER is
directed toward zoning, and you will find
articles that deal with different aspects of
thB presentation to a zoning board.
I would like to discuss and review just
what zoning is, how it came about, and its
purpose.
Modesto, Calif., has been credited with
having the first zoning ordinance,
established in 1885, bullhe first
comprehensible zoning ordinance was
developed in New York in 1913. New
York's zoning ordinance waslhe first to
incorporate fhe regulations on the use of
land, the height and area, or bulk, of
buildings for an entire city. It has been
said that zoning is second only to taxes in
the day-to-day impact on our lives.
Zoning is basically the regulation of land
use which shapes every city and town.
One of the beller definitions 01 zoning I
have found is:
Zoning consists 01 dividing the
community into districts or zones and
regulating within such districts the use 01
land and the use, heights, and area 01
buildings for the purpose of conserving
and promoting the health, safety, morals,
convenience and general weltare of the
people of the community. Zoning is the
instrument forgiving eltect to that part of
the comprehensive City plan or master
plan which is concerned with the private
uses of and the private developments on,
privately owned land - as distinguished
from that part which is concerned with
public uses and facilities. The zoning or
zoning plan along with regulations
pertaining thereto, are thus a partollhe
master plan - in essence the
comprehensive land use plan of the
community- while the enactment of the
zoning ordinance and its administration
are the legislative and administrative acts
or processes forgiving effectlo or
carrying out this part of the
comprehensive plan.'
Other definitions for zoning state simply
that it is for the protection of the
single-family-home neighborhood. One
other reason that zoning was put into
HGCRO Ce~FU"lEtll
SO,"'FnI""~:' .\", ..
.' . . J -
T >
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,
-........'l!,.- . j
.' ~." II
.:J:..;, ,It,- ,.. .> !
lfi1r',' 1
~~
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.....r. . ",
~.' ,';~z:i_'~:~~c'"
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o Tenant informmion
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D Available units
D User defined reports
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ODD
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44
THE MINI-STORAGE MESSENGER JUNE 1985
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effect was that the private owners~of
property must always be tempered by the
community interests.
Upon hearing, "land isa precious
commodity," have you ever
wondered -to whom? Is that commodity
precious to the community orto the
individual who holdsa piece of paperthat
says the land is his? Land is finite, land is
not moveable. A base remains even after
quantities of dirt have been relocated,
adjusted or moved.
There has been a belief in this country
throughout its history that with land
ownership comes "the right" to profit by
the individual owning the land. The
growth of our society and its cities, along
with the demand for development in that
expansion, and the required land for that
development, impact on all in the
community. Land development must
provide benefits to both public and
private interests, retaining the right to
profit from its development without
exploiting the publiC interest.
Let's look at the specifics of a zoning
ordinance, We are not going toallempllo
make you experts on zoning. We do not
have enough time or pages to do that.
Giving you a broad understanding of a
zoning ordinance can serve as a means
to help you evaluate and prepare for any
zoning action that you may take in the
future. All zoning ordinances have a
master plan, or zoning map. The
development and preparation of this map
usually takes in all the natural features 01
the community. This includes
topography, drainage and river courses
with their associated flood plains, soil
conditions and the subjective beauty of
the natural environment.
One of the more important elements that
zoning deals with is that of future
development pallerns for the exisling
population and future populations. Most
of this information can be obtained from
the U.S. Census Bureau, along with
various private firms that compile this
information. For zoning to serve the
population, it has to pay allenlion to the
characleristics, needs and desires of the
people In the jurisdiction, now and in the
future.
Zoning deals with land use. This
information is usually depicted in the
zoning district map and used for
reference in preparation for land use
zoning changes. If you have ever gone
through a rezoning, how often did the
planning commission and city council
members refer 10 or check the request's
com pliance with the" master ptan"?
Another part of Ihis is the informalion
provided on lot sizes, setbacks, yard
dimensions and any other regulation or
restriction on physical development of
land, usually found in the bulk
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deny the use of the land in the same way
as other land in the same zoning district.
Do not contuse a zoning variance with
"spot zoning," which is usually defined as
the total nonconformance use of a
property in a zoning district
A zoning amendment is the actual
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schedules in the zoning ordinance.
Zoning deals with traffic patterns and
traffic circulation. Remember what the
federal government's interslale highway
system did, and in some cases is still
doing, to expand the urban sprawl
through communities in and around
major cities? There
has been a very
long-standing ques-
tion as to whether
transportation plan-
ning or land use
planning has the
greater effect on
physical environ-
ment and which
should come first.
Use districts within a
zoning ordinance
can, to a large
.l"CJree, determine
the economic base
Dfacommunity It
has always been lelt
in the planning and
architectural com-
mUnity that good
zoning, ie, good
land utilization,
relates to sound
economic programs
for a municipality.
Another important
feature that,
unfortunalely, zon-
ing ordinances do
not cover are the
municipal facilities
and services
provided: schools,
parks, playgrounds,
water supplies,
sewer supplies, etc.
Most of these topics
are usually
considered to be
part of the building
construction pro-
cess and not that of
zoning, but being
cognizantoflhe
ability to access
water and sewage
disposal, obtain
garbage collection,
and police and lire
protection can be
very important in
any rezoning mailer.
Zoning ordinances
have two other parts you should be aware
of, the zoning variances and the zoning
amendment. Zoning variances are not.
nor should they be thought of as,
automatic upon request. You will have to
-show unique circumstances, or that the
literal enforcement of the ordinance will
CALL
US FOR A
FREE COpy
OF OUR
INVESTOR'S
GUIDE
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be a long procedure, taking seven
months in our case. In this connection,
you may rernember reading in a recent
edition of the Sell-Service Storage
Association newsletter of our use of the
industry slide show, introduced at the
Association's national convention in New
Orleans last year.
Lastly, zoning is just
a process. Zoning
needs no purpose of
its own, it is simply a
part of the pOlitical
technique through
which the use of
private land is
regulated. The more
one knows of the
process and the
whys of the process,
the better able they
are 10 deal with Ih~
process to their own
benefit.
If you wish to pursue
the understanding
of zoning, I
recommend two
books you should
be able to find in
your public library:
"The Zoning
Game:' by Richard
F. Babock,
publiShed by
University of
Wisconsin Press
and "The Citizen's
GuidetoZoning,"
by Herbert H. Smith,
published by
American Planning
Association. I am
sure you will find
them not only
informative but also
interesting.
oJ.H. Beuscher,
Local Planning
. Administration 3rd
edition, edited by
Mary McLean
(Chicago. the
International City
Manager's Associa-
tion, 1959.) lTT1I
RichardA Samrah
jOined Your Attic,
Inc., Detroit, as
corporate architect
inJuly 1982.
bringing 10 lhecompanyalmos120 years
experience in his lie/d. Prior to joining lhe
lirm, he served, lor live years, as direclor
olconstruction documents wilh
Progressive Associates, Archilects and
Planners, a Delroit firm.
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'Of ANY MlI'"NIC. Uf wash need: Call TOLL FREE
MA~K VII
EQUIPMENT INC.
"
800-525-8248
In COIOl'adn 8OlI.3:J2-SlII2
change of the texl of the zoning
ordinance. At Your Attic, we recently
completed, thankfully, a successful
amendment request to allow self-storage
as a permitted use in a local community's
business district. Affecting an
amendment to a zoning ordinance can
5981 Tennyson Street
Arvad.. CO 80003
13031423-4910
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THE MINI. STORAGE MESSENGER JUNE 1985
45