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Staff Report
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*` Request for Council Action _
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Date: October 18, 2017 0
To: Honorable Mayor and City Council Members Cn
From: Andrea Miller, City Manager4� w U
By: Mark Persico, AICP, Community Development Director N
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Subject: Establishing San Bernardino Arts Fest 2018 as a City N
Sponsored Event
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Recommendation r_
Adopt a Resolution of the Mayor and City Council of the City of San Bernardino, o
California, to establish San Bernardino Arts Fest 2018 as a City Sponsored Event.
Background
The City's second Art Night was held on April 21 and April 22, 2017, and was a m
resounding success due to the participation of our partners from the San Bernardino Cn
Unified School District, Valley College, Cal State San Bernardino, the Consulate of
Guatemala, the Consulate of Mexico, Arts Connection and The Art Institute. The event N
was focused on student and community artwork and drew a wide cross section of artists
from across the City including the City School District, Valley College, Cal State, The
Garcia Center and community groups.
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Discussion �
The third annual event, now known as San Bernardino Arts Fest, is tentatively scheduled
for Saturday, March 24, 2018, at San Manuel 66'ers Stadium. The San Bernardino Arts CL
Fest 2018 has several important goals: L
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• Highlight the visual and performing art being produced in the schools and the LL
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community
• Generate interest and economic development activity in Downtown a
• Continue to build a sense of community for residents Cn
The outline for the third San Bernardino Arts Fest is as follows:
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• San Bernardino Arts Fest is Saturday, March 24, 2018 from Noon —9:00 PM
• Open to students, community-based artists and craft-makers a
Art will be displayed and for sale in pop-up booths located in the concourse
and open spaces of the San Manuel 66er's Stadium (see attached site plan)
• The event will host a mix of visual and performance art
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• 5-7 food trucks will be on-site
• Anticipated attendance of 7000
Street life and pedestrian activity are necessary ingredients to revitalize an area. This
event will draw approximately 7,000 participants to the downtown area. San Bernardino
Arts Fest will be marketed to families, students and the general public. This event will w'
build upon the success of the first two events.
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Initial planning sessions were held on August 9, 2017 and September 13, 2017 - c
Participants from the previous Art Nights were involved in the meetings. Based upon the (n
initial meetings and feedback from the previous events there is clearly strong support
from a broad cross section of the community to have a third event.
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Fiscal Impact CO
The budget for the 2018 Arts Fest is estimated at $25,000 (Attachment 2). There is N
sufficient funding available in the Community Development department budget.
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Conclusion a
It is recommended that the Mayor and City Council adopt the Resolution establishing o
March 24, 2018, San Bernardino Arts Fest 2018 as a City Sponsored Event.
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Attachments
Attachment 1 Resolution °0
i Attachment 2 2018 Event Budget
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Ward: Citywide rv,
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Synopsis of Previous Council Actions:none I y
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1 RESOLUTION NO.
2 RESOLUTION OF THE MAYOR AND CITY COUNCIL OF THE CITY OF SAN
3 BERNARDINO, CALIFORNIA, ESTABLISHING SAN BERNARDINO ARTS FEST w
2018 AS A CITY SPONSORED EVENT d
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5 WHEREAS, the City of San Bernardino is working in partnership with the San
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Bernardino City School District, San Bernardino Valley College, California State University ei v
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San Bernardino, the San Bernardino County Arts Connection,the Consulate of Guatemala,the
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9 Consulate of Mexico, and the Art Institute to create a community and schools based arts 00
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10 event; and
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11 WHEREAS,the City and its partners have previously held two highly successful arts Q
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events and wish to hold the third annual arts fest; and
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WHEREAS,the partners are instrumental in creating a successful arts based event. m
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15 NOW THEREFORE,BE IT RESOLVED BY THE MAYOR AND CITY COUNCIL OF c
16 THE CITY OF SAN BERNARDINO AS FOLLOWS:
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SECTION 1. Pursuant to Development Code Section 19.70.030 (3) San Bernardino w
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19 Arts Fest to be held on March 24, 2018, is hereby determined to be a City sponsored event
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20 that is exempt from the Temporary Use Permit requirements of the Development Code.
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22 SECTION 2. The Mayor and City Council authorizes transferring up to $25,000 from co
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23 the General Government department budget to the Community Development Department
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budget to fund the event. N
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1 RESOLUTION OF THE MAYOR AND CITY COUNCIL OF THE CITY OF SAN
BERNARDINO, CALIFORNIA, ESTABLISHING SAN BERNARDINO ARTS FEST
2 2018 AS A CITY SPONSORED EVENT
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4 I HEREBY CERTIFY that the foregoing Resolution was duly adopted by the Mayor w
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5 and City Council of the City of San Bernardino ata _ 0
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6meeting thereof, held on the day of 2017, by the following vote, y
to wit: v
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9 Council Members: AYES NAYS ABSTAIN ABSENT �
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10 MARQUEZ
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11 BARRIOS a
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VALDIVIA °
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14 SHORETT m
15 NICKEL
16 RICHARD
17 MULVIHILL w
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Georgeann Hanna, CMC,City Clerk 0
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21 The foregoing Resolution is hereby approved this day of ,2017.
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23 R. Carey Davis,Mayor a
24 City of San Bernardino y
25 Approved as to form:
26 Gary D. Saenz, City Attorney
27 By:
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SAN BERNARDI NO
A TSFEST >
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Saturday, March 24, 2018
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Description Proposed
Venue Charges $5,525
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Stage Rental $3,000 N
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Street Banners (2) $1,000 U.
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Welcome Banners (8) $500 Q
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Event Flags (6) $1,000
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Brochures (5,000) $600
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Flyers $200
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Business Cards $50 0
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Postcards (5,000) $500
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Posters(1,000) $500 w
Newspaper $3,500 N
Radio Spots (Hot 103.9) $2,000 `"
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Platinum Security $2,000
Polos/T-Shirts $400 LL
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Lanyards $1,000 Q
After Event Clean Up $2,500 0°
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Contingency $725 E
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Total: $25,000 a
2017 Budget Total: $15,335
Budget Increase: $9,665
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