HomeMy WebLinkAbout16 KVCR Educational FoundationVISUAL AND PERFORMING ARTS -- -GRANT APPLICATION FORM
City of San Bernardino -Fine Arts Commission
I. Applicant Organization
Name of Organization: KVCR Educational Foundation
Physical Address 701 S. Mt. Vernon Avenue, San Bernardino, CA 92410
Mailing Address Same as above
Telephone No. (909)384 -4444 Cell Phone (
Non - Profit I.D. No. 33- 0880165
Website Address (if available) KVCR.org
Number of Years in Existence or in Teaching 65
II. Contact Person Lillian Vasquez
Title Director of Television
Telephone No. ( Cell Phone (
E -mail address: Ivasquez @kvcr.org
III. Program Category Under which Support is Requested:
3 - Visual Arts
IV. Period of Support Requested:
From July 1, 2017 through June 30, 2018
Starting Ending
Amount of Grant Requested $15,900
Total Organizational Budget for current fiscal year $2,076,553
(Not applicable to schools)
Percent of total Organization Budget Requested. .79%
1
135
tk
-n
rT
rT1
cn
n
-c _a
w
V. Project Description /Need Statement
There is a distinct need for media to share the good and beautiful that exists in San Bernardino.
Funding from the grant will financially create the ability for KVCR -TV to profile, produce and
broadcast a new TV short series, Expressions of Art, (working title) that profiles 10 art organizations
or projects in music, dance, visual arts, theater, literacy arts or film in the San Bernardino region.
This project will help to spotlight the many wonderful programs, projects and non - profits working
in our community that often go unnoticed.
The funds would be used to pay a crew, to shoot on location, write and edit the story using our
equipment add music and voice over to tell the story of the art project that is featured.
Requests for KVCR to provide coverage of such art events in San Bernardino or nearby cities is
constant, but simply put KVCR does not have the funding to pay for staff to cover such stories,
events or projects. However, if we had "dedicated funds" for just "The Arts" coverage for at least
10 stories, one per month would be possible. KVCR receives many requests from nonprofits and
schools across the Inland Empire that we turn away, because we just don't have the funding
needed to pay a crew /staff.
KVCR -TV will produce 10, 3- minute Art Stories/ otherwise referred to as Expressions of Art
Segments. With the broadcast of the 10 segments, 10 art organizations will reach a much larger
audience, as they are spotlighted. The KVCR broadcast signal can be seen throughout the Inland
Empire with a population over 4 million, but add our reach into Orange County and Los Angeles
County and beyond the populations more than doubles. Add in the KVCR YouTube Channel and our
reach to share the stories continues to grow. KVCR FM, our sister radio station 91.9 (NPR for the
Inland Empire) would partner with us in this endeavor, thereby adding the radio station's audience.
The radio station has a different audience than our TV audience thus sharing the stories with
thousands of listeners by utilizing all platforms, TV, Radio, Web, Social media to promote and
highlight the Arts in San Bernardino we demonstrate to other cities and communities the arts are
alive and thrive in San Bernardino.
The reports /segments /profiles /stories may include, but certainly not limited to a middle school
choir, a dance organization, the theatre department at CSUSB, a performance or artist at the
California or Sturgis theatre, galleries, festivals; exhibits; veterans and the arts; symphonies;
developmentally disabled and the arts; the list goes on, and with this funding KVCR would be in a
position to cover this array of artists.
Acknowledgement provided to the Fine Arts Commission. At the end of each of the ten 3 minute
reports there will be a 10- second announcement and graphic with a "suggested script" of "Support
for the Fine Arts on KVCR is provided by a grant from the City of San Bernardino Fine Arts
Commission who affirms its commitment to visual and performing arts organizations"
KVCR will develop, create and maintain a webpage for this project dedicated to all the nonprofits
and links to their organization for more details and information.
Once all 10 segments /reports are completed for television broadcast, our team will "re- package" all
10 reports and create and produce 2- 30 minute shows featuring all 10 reports. Each 30 minute
program will feature 5 segments, at the end of each segment the host will invite the viewers to
learn more about the organization by visiting our website with full details. At the end of each of
the two shows a 15 second acknowledgement may follow. As a suggested script, "Support for the
Fine Arts on KVCR is provided by a grant from the City of San Bernardino Fine Arts Commission who
affirms its commitment to visual and performing arts organizations; enhances the cultural and
economic well -being of the community, and believes diverse performing and visual arts groups
enhance the vitality of the community. Information is available at ...."
Because this project would be grant funded and it's a learning /educational opportunity, KVCR will
work to incorporate students and interns giving young and inexperienced the opportunity to learn
and grow their experience and ability in the public media industry. Additionally, because of the
need we have established for sharing the arts within our community we will provide DVD copies or
links to all the segments to a variety of art organizations in the Inland Empire region, not just San
Bernardino. This will include San Bernardino Valley College, Crafton Hills College, San Bernardino
County Museum and others.
VI. Realistic number of persons expected to benefit from this program.
Community Members being made aware of the Arts program currently happening in San
Bernardino could range from 1,000 to 10,000 for each airing of the program with the
expectations to broadcast at least 4 times.
a) Number of persons paid by attendance - 0
b) Number of persons admitted by no fee —There is no fee to watch KVCR.
c) Number of classes and /or performances scheduled /length of display — With our ability to
broadcast the segments /reports we can expose our viewers to 10 examples of the Arts in San
Bernardino.
d) Total attending classes /performances /displays /exhibits -10 community artist groups of
varying size. The 10 produced "stories" can air on KVCR up to 30 times in one year. Those
stories /segments that are considered "evergreen" will have a longer life in our archive
library.
VII. Intended Results:
Target Group(s)
Community Members
Total Budget per line -item
Total amount requested
Time Frame
12 Months
for this project
from FAC
Number of
Will broadcast 10 Expressions of Art segments, 30 times
$15,000
$12,000
performances /classes,
totaling 300 air times
One 3 minute Radio Report
exhibits
$4,000
$3,200
(10 Reports in Total)
Anticipated maximum
Audience: KVCR has the potential to reach 4 million viewers just
Graphics for TV Report
audience, participants,
in the Inland Empire
Participant: This depends on the size of the Arts event or
$700
etc.
organization in the
and animation
Expressions of Art report
Web Page on KVCR.org
Design, create and maintain
VIII. Project Budget
What are the project expenses, and how much is requested from the Fine Arts Commission (FAQ?
Line Item Expenses
Brief Description of each
Total Budget per line -item
Total amount requested
line item
for this project
from FAC
One 3- minute Report
1- Reporter /Writer; 1-
$15,000
$12,000
(10 Reports in Total)
Videographer; 1- Editor
One 3 minute Radio Report
1 Reporter; 1- Editor
$4,000
$3,200
(10 Reports in Total)
Graphics for TV Report
Graphic Artist - Design title
$700
$700
page, lower third graphics
and animation
Web Page on KVCR.org
Design, create and maintain
$660
$660
webpage for Expression of
Art
Day Studio + 6 person
Studio + 6 Person Crew to
$2,500
$0
Crew
shoot the 30:00 show with
two episodes, repackaging
all 10 Reports and edit into
a 30:00 show for evergreen
broadcast.
Music Library
Beds of music for each
$80
$0
report for TV & Radio
Air -Time on KVCR —TV
Each 30:00 to air on
$1,000
$0
television is approximately
$500
TV Advertisement Spot;
1- Editor /writer - Production
$500
$0
Underwriter Spot to
of Promos & Production of
acknowledge Grant Funder
a 10 second spot and a 15
second TV spot as part of
the broadcast
TOTAL EXPENSES AND
$24,440
$16,560
AMOUNT REQUESTED
What are other sources of funding for this project? Grants, Contributions, Revenue (such as ticket sales, etc.)
Name of funding source
Amount committed to this project
Indirect cost including occupancy, utilities, additional staff
and management to achieve this project
$2,200
TOTAL AMOUNT $2,200
IX. Future Objectives -
As part of the KVCR Community Matters initiative, KVCR has envisioned this ART project to highlight
some of the visual and performing arts organizations of San Bernardino. KVCR believes the diverse
performing and visual arts groups and venues located in the city enhance the vitality of our
community. With KVCR producing and broadcasting the 10 Expression of Art segments; the two- thirty
minute TV shows of the same title; plus the 10 radio segments all focused on the diversity of arts and
organizations of the 10 groups, we will enhance the cultural and economic well - being of San
Bernardino.
X. Provide a brief history /background of your organization /school project (s). (What you have done
before in this category of the arts.)
TV History
TV KVCR TV signed on in 1962 and was the first educational TV station in Southern California. It is the
Inland Empire's only locally owned and operated television station. KVCR -TV is the Inland Empire's
principal PBS affiliate, which serves the Inland Empire and significant portions of the Los Angeles TV
market. The audience reach (including those with roof -top antennas, cable, and satellite) is 17 million
people, located in 5 counties. The Inland Empire has 4 million people. If it were its own separate TV
market, it would be the 25th largest TV market in the country. Currently KVCR falls into the LA market
which is the second market in the nation. Now that television is digital, KVCR broadcast 4 separate
channels, 24.1 through 24.4. The four channels include 24.1 the main PBS channel; 24.2 "FNX, First
Nations Experience," programming for and about Native and Indigenous People "; 24.3 "Desert Cities"
programing that is target residents of the Coachella Valley; 24.4 "Create a channel dedicated to the
How -To programs. The channel features cooking, painting, traveling, gardening, sewing, and crafts
24/7.
Radio History
91.9 KVCR is the local National Public Radio (NPR) member station serving the Inland Empire. It is the
only locally owned national public radio station. It was founded in 1953, when it began as a typical
college station and has evolved over the years into a full service National Public Radio member station.
It started on the campus of San Bernardino Valley College, which is how it its call letters were created K
Valley College Radio. The station is a non - profit organization, which has served the community for
nearly half a century, and will continue to do so by expanding its vision with new technological
advances.
History of Activities in the Category of Art
1. For over four years KVCR radio has dedicated programming and air time to an arts show, KVCaRts as
a monthly one -hour show. In 2016 KVCaRts become a weekly program in the radio schedule. It air
twice, Wednesday and Sunday nights. With funds raised for the KVCR Autism Initiative we have
focused much of our efforts related to art. 2. Created a fundraiser to feature young artists and selling
their artwork. That provided the funding to create a travel art exhibit the following year. 3. We created
a traveling art exhibit with 25 pieces of art featured in galleries, libraries, colleges and businesses
throughout the Inland Empire for a 2 weeks period at each of the location 9 locations. We hosted a
reception at each location. When the exhibit was over, each artist was given their artwork matted and
framed, plus an artist kit with art supplies to encourage their art endeavors. 4. We have produced a
calendar for the past 3 years with artwork provided by artists with autism, or that have a love of art,
showcasing their ability. 5. We are committed to bring young, new and established artists to our
region. lust last week we had Ethan Bortnick in attendance at San Bernardino Valley College to a sold
out house.
Xl. Attach a copy of your last fiscal year financial report, audited or unaudited. This does not apply to
schools or parks. Failure to submit this will result in rejection of your application.
CERTIFICATION:
Project Officer: Title �"'✓ .
Telephone No:
M
Date
List Board of Directors and Officers (does not apply to parks and schools)
(Include names, addresses, and telephone numbers.)
President
Wilfrid "Bill" Lemann
Phone -
blemann @inlandbusinesslaw.com
Vice President - Vacant
Treasurer- Vacant
Secretary
Alfredo Cruz
701 S. Mt. Vernon Avenue, San Bernardino, CA 92410
(
acruz @kvcr.org
Gloria Macias - Harrison
Janet Weder
Don Averill
Dr. Albert Karnig
John Longville
Donna Ferracone
Ken Ramirez
7
Ci
`o
a)
`
o
°)
m
a
0
0 0 0 0 0 0
C
M
v 0 0 v M 1-
r
7
.0
o �
C
OD
N
1n
M In ID M N N
O M n M .-
In M t0 M t17 1n
w
It
a
w
LL
7
O
p
.O
OD 00
O O
v u) N M O ^
(D N N O Il O M
Q)
7 v
O N N O an O M
O
M
�� Ct N ODD Obi M N
E O C
rn n N M
R
On)
O O
ODD P^7 CD
N v M r
j
V ca
r m
C
W
r
d
a
v
N
v Ovi N IOO uM'7
E
N_
d >
In (O O O O
E <
Q
m o V
v r r
U
V
N N
N N
W
U
C �
N
C
N y
aLL
a
�
u
r
o
0 0 o 0 0
N
Q
N
r
C
O N co M O v
c
co
m
cm
o 0
v
? lD M
J
N
Q
N
O
v
f"
(0 ID
O N v v ' O D) O
C
w
M M
M M M O N
-
r
Y
M M
1- w M 0 O 00
O
O
W
04 04
v v
O N M O O M
Z
04
0) 0)
0 0 co C14 0 Cl) O
> O
r` h
u7 N Ifl
W
t3 ~
a
M M
N v OD
C
}
o
v
M ED
co
c) � M ' O M N
Q
M M
1- CO M IO O � 00
m
N .O-
m
N N
O v v N O M M
IA B
E
v v
O u) M O O M
V
C
>
0 M
n
0) 00 PO N O m (0
N O co
m J
E
.0
f�
M 0)
N
I N v 00
y U'
NU
Q
u
�
c �
— U-
0
c
O M O O
II >
0
n (NO t0 00
U
N
Cq
C M N 0
C V
-O
IM O
u7 IO
w 0
00 r N u) M M O
„
CO
'
0) N r r
•C
.j
0
n N o
N
D m
N N
N
E
> }
O
(p 11
O
Z
C
m oJ7
0) V
}
(a
Q
II O
F:
m
rn
m N
d
m
M
m
`
�Z
C
Q w
N
O
o
:3 a
o
� a
N
° 0) Z
c
CD
m
(n0
V
M
0) N - Q
aC+
°°°
rn rn rn rn o p
4 v
N
o
v - Z
M
7
Q
O
YO C O
N
p
0
O
0
LCL
=
0
0
w
l
N
c
O
Q
O
LL
'. Z
N
C
n
O O
o, o
m
62
C
y
d
@
Nd
p
0
m
p.O
3 T C
II
J.
O
F
N
C l0 OS p
tu 0)
cy,
Q
U) m
tu
m
a
y w 0 R'
E m
Jo
T Co 0
ca
O
w
U)
m CL `1
N
L d
O
g E O N cu +O• r
II C
nj
` U w m w 0 C I.
o
Y
>
a c
>
►'
d
ID
w
:o x z
Q
or.
w LL
iu
c
d
>
m
a
w F H
w
ii
ti
W I.-
C-)
a-
04
00
0
N C,
a
C