HomeMy WebLinkAbout05.G- 05.G- Community Development 5.G
RESOLUTION (ID # 4610) DOC ID: 4610 A
CITY OF SAN BERNARDINO — REQUEST FOR COUNCIL ACTION
Agreement/Contract
From: Mark Persico M/CC Meeting Date: 09/06/2016
Prepared by: Oliver Mujica,
Dept: Community Development Ward(s): All
Subject:
Resolution of the Mayor and Common Council of the City of San Bernardino Authorizing
the Execution of a Consultant Services Agreement with MIG/Hogle-Ireland for the
Preparation of the Comprehensive Signage Regulations Update. (#4610)
Current Business Registration Certificate: No
Financial Impact:
The Fiscal Year 2016-17 budget currently includes allocated funding in the amount of
$60,000.00 in Account No. 001-180-0029-5502 for these consulting services.
Motion: Adopt the Resolution.
Synopsis of Previous Council Action:
There have been no previous actions relating to this matter.
Background:
The last comprehensive update to the City's Development Code was in May 1991, and
staff is currently working on the Comprehensive Development Code Update which
should be completed by the Spring of 2017. This particular effort, however, does not
include an update to the signage regulations due to previous budgetary constraints.
The City's existing signage regulations have not kept pace with today's development
patterns, as well as technological advancements. The updated signage regulations will
ensure that the vision of the City, its businesses, and its residents are maintained, and
will reduce the number of code amendments, variances and interpretations. The
signage regulations will continue to address regulations for the various land use districts
of the community, and will also address emergent issues that include the regulation of
portable and temporary signs (including political signs), animated/electronic message
centers, murals and graphic signage, and creation of regulations for shopping centers
and multi-tenant centers. The new signage regulations will also be user-friendly with a
judicious use of graphics.
On July 14, 2016, the Community Development Department released a Request for
Proposals seeking a qualified professional consulting firm to prepare the City's
Comprehensive Signage Regulations Update. The Request for Proposals was posted
on the City's website and mailed to six consulting firms known to be experienced in
preparing signage regulations. On August 11, 2016, the submittal deadline, the
Community Development Department received proposals from the following three
Updated: 8/30/2016 by Georgeann "Gigi" Hanna A Packet Pg. 100
4610
consulting firms:
Consulting Firm Location Proposed Fee
FORMA Costa Mesa, CA $53,000.00
Michael Baker International Irvine, CA $58,900.00
MIG/Hogle-Ireland Pasadena, CA $59,925.00
On August 16, 2016, the Community Development Department, represented by a
committee of the Planning Division Manager and the two (2) Associate Planners,
conducted interviews with the three (3) consulting firms. Following a thorough
evaluation of the proposals and the interviews, the Planning Division staff unanimously
agreed that MIG/Hogle-Ireland has presented the highest qualified team for the
preparation of the Comprehensive Signage Regulations Update within the City's
allocated budget. Although the proposed fee by MIG/Hogle-Ireland is the highest bid,
MIG/Hogle-Ireland clearly has the best proposal and understands both the design and
legal issues involved in crafting a new Sign Ordinance for the City of San Bernardino.
Staff believes the difference in the fee amount is relatively minor given their credentials
and high recommendations, and the fee is within the City's allocated budget of
$60,000.00. It should be noted that MIG/Hogle-Ireland's previous experience working
with the City includes the successful completion of the State-certified Housing Element
Update.
Conclusion:
Staff anticipates that the Administrative Draft of the Comprehensive Signage
Regulations Update will be completed by the end of this year so that workshops with the
business community and Planning Commission can commence at the beginning of
2017. The Comprehensive Signage Regulations Update should be completed by the
Summer 2017.
Supporting Documents:
Attachment 1: Resolution for Consultant Services Agreement with MIG/Hogle-
Ireland (DOC)
Attachment 2: Consultant Services Agreement with MIG/Hogle-Ireland - 4610
(PDF)
Attachment 3: CSA with MIG/Hogle-Ireland - Exhibit A (PDF)
Attachment 4: CSA with MIG/Hogle-Ireland - Exhibit B (PDF)
City Attorney Review:
Supporting Documents:
Attachment 1 - Resolution for CSA with MIG Hogle-Ireland (DOC)
agrmt 4610 (PDF)
Attachment 3 - CSA with MIG Hogle-Ireland - Exhibit A (PDF)
Attachment 4 - CSA with MIG Hogle-Ireland - Exhibit B (PDF)
Updated: 8/30/2016 by Georgeann "Gigi" Hanna A Packet Pg. 101
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1 RESOLUTION NO. a
2 RESOLUTION OF THE MAYOR AND COMMON COUNCIL OF THE CITY OF SAN o
BERNARDINO AUTHORIZING THE EXECUTION OF A CONSULTANT SERVICES
3 AGREEMENT WITH MIG/HOGLE-IRELAND FOR THE PREPARATION OF THE
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4 COMPREHENSIVE SIGNAGE REGULATIONS UPDATE.
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5 BE IT RESOLVED BY THE MAYOR AND COMMON COUNCIL OF THE
CITY OF SAN BERNARDINO AS FOLLOWS:
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7 SECTION 1. The City Manager is hereby authorized to execute the Agreement with
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8 MIG/Hogle-Ireland, attached hereto as Exhibit"A" and incorporated herein. a
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9 SECTION 2. The Director of Finance is hereby authorized to issue a Purchase
10 Order in the amount of$59,925.00. N
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SECTION 3. The authorization to execute the above-referenced agreement is rescinded N
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if the agreement is not executed and returned to the Office of the City Clerk within sixty (60)
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days following the effective date of this Resolution.
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1 RESOLUTION OF THE MAYOR AND COMMON COUNCIL OF THE CITY OF SAN a
BERNARDINO AUTHORIZING THE EXECUTION OF A CONSULTANT SERVICES
2 AGREEMENT WITH MIG/HOGLE-IRELAND FOR THE PREPARATION OF THE o
COMPREHENSIVE SIGNAGE REGULATIONS UPDATE.
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4 I HEREBY CERTIFY that the foregoing Resolution was duly adopted by the Mayor and (D
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5 Common Council of the City of San Bernardino at a regular meeting thereof, held on the 61" day
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6 of September, 2016, by the following vote, to wit: o
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7 Council Members: AYES NAYS ABSTAIN ABSENT
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8 MARQUEZ Q
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9 BARRIOS
10 VALDIVIA
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SHORETT
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NICKEL
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RICHARD �!
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MULVIHILL
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Georgeann Hanna, City Clerk
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19 The foregoing resolution is hereby approved this 6t" day of September, 2016. o
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22 R. Carey Davis, Mayor
City of San Bernardino
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Approved as to form:
24 Gary D. Saenz, City Attorney
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CONSULTANT SERVICES AGREEMENT BETWEEN MIG/HOGLE-IRELAND AND
THE CITY OF SAN BERNARDINO FOR THE PREPARATION OF THE
COMPREHENSIVE SIGNAGE REGULATIONS UPDATE
THIS AGREEMENT is made and entered into this 6°i day of September, 2016
("Effective Date"), by and between the CITY OF SAN BERNARDINO, a charter city ("CITY"),
and MIG/HOGLE-IRELAND ("CONSULTANT").
WITNESSETH:
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A. WHEREAS, CITY proposes to have CONSULTANT perform the services c
described herein below; and °
B. WHEREAS, CONSULTANT represents that it has that degree of specialized
expertise contemplated within California Government Code, Section 37103, and holds all
necessary licenses to practice and perform the services herein contemplated; and M
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C. WHEREAS, CITY and CONSULTANT desire to contract for the preparation of TO
the Comprehensive Signage Regulations Update, only as described in the Scope of Services, °
attached hereto as Exhibit "A"; and =
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D. WHEREAS, no official or employee of CITY has a financial interest, within the
provisions of California Government Code, Sections 1090-1092, in the subject matter of this Q
Agreement. a
NOW, THEREFORE, for and in consideration of the mutual covenants and conditions
contained herein, the parties hereb} agree as follows:
1.0. SERVICES PROVIDED BY CONSULTANT
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1.1. Scope of Services. For the remuneration stipulated, CONSULTANT shall o
provide the professional services related to the preparation of the Comprehensive Signage
Regulation Update, only as described in the Scope of Services, attached hereto as Exhibit "A";
and if a conflict arises between the Scope of Services and this Consultant Services Agreement °
(hereinafter "Agreement"), the terms of the Agreement shall govern.
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1.2. Professional Practices. All professional services to be provided by CU
CONSULTANT pursuant to this Agreement shall be provided by skilled personnel and in a
manner consistent with the standards of care, diligence and skill ordinarily exercised by E
professional consultants in similar fields and circumstances in accordance with sound
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professional practices. CONSULTANT also warrants that it is familiar with all laws that may
affect its performance of this Agreement and shall advise CITY of any changes in any laws that
may affect CONSULTANT's performance of this Agreement. CONSULTANT further represents
that no CITY employee will provide any services under this Agreement.
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1.3. Warranty. CONSULTANT warrants that it shall perform the services required by
this Agreement in compliance with all applicable Federal and California employment laws
including, but not limited to, those laws related to minimum hours and wages; occupational
health and safety; fair employment and employment practices; workers' compensation insurance
and safety in employment; and all other Federal, State and local laws and ordinances applicable
to the services required under this Agreement. CONSULTANT shall indemnify and hold
harmless CITY from and against all claims, demands, payments, suits, actions, proceedings, and
judgments of every nature and description including reasonable attorneys' fees and costs, ,
presented, brought, or recovered against CITY for, or on account of any liability wider any of the
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above-mentioned laws, arising from or related to CONSULTANT's performance under this
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1.4. Non-discrimination. In performing this Agreement, CONSULTANT shall not
engage in, nor permit its officers, employees or agents to engage in, discrimination in
employment of persons because of their race, religion, color, national origin, ancestry, age,
mental or physical disability, medical condition, marital status, sexual gender or sexual
orientation, except as permitted pursuant to Section 12940 of the Government Code. Violation of
this provision may result in the imposition of penalties referred to in Labor Code, Section 1735.
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1.5 Non-Exclusive Agreement. CONSULTANT acknowledges that CITY may enter
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into agreements with other consultants for services similar to the services that are subject to this E
Agreement or may have its own employees perform services similar to those services
contemplated by this Agreement. ¢
1.6. Delegation and Assignment. This is a personal service contract, and the duties set L
forth herein shall not be delegated or assigned to any person or entity without the prior written cn
consent of CITY. CONSULTANT may engage a subcontractors) as permitted by law and may
employ other personnel to perform services contemplated by this Agreement at
CONSULTANT's sole cost and expense.
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1.7 Conflicts of Interest. During the term of this Agreement, CONSULTANT shall at o
all times maintain a duty of loyalty and a fiduciary duty as to the CITY and shall not accept
payment from or employment with any person or entity which will constitute a conflict of
interest with the CITY. °
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1.8 CITY Business Certificate. CONSULTANT shall obtain and maintain during the E
term of this Agreement, a valid CITY Business Registration Certificate pursuant to Title 5 of the
City of San Bernardino Municipal Code and any and all other licenses, permits, qualifications,
insurance and approvals of whatever nature that are legally required of CONSULTANT to E
practice its profession, skill or business.
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2.0. COMPENSATION AND BILLING
2.1. Compensation. Over the term of this Agreement, Consultant shall be paid
an amount not to exceed $59,925.00, only as described in the Scope of Services, attached hereto
as Exhibit "B".
2.2. Additional Services. CONSULTANT shall not receive compensation for any
services provided outside the Scope of Services unless the CITY, prior to CONSULTANT
performing the additional services, approves such additional services in writing. It is specifically co
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understood that oral requests and/or approvals of such additional services or additional
compensation shall be barred and are unenforceable.
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2.3. Method of Billing. CONSULTANT may submit invoices to CITY for approval.
Said invoice shall be based on the total of all CONSULTANT's services which have been v
completed to CITY's sole satisfaction. CITY shall pay CONSULTANT's invoice within forty- v
five (45) days from the date CITY receives said invoice. The invoice shall describe in detail, the
services performed and the associated time for completion. Any additional services approved and a�
performed pursuant to this Agreement shall be designated as "Additional Services" and shall
identify the number of the authorized change order, where applicable, on all invoices. 4-
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2.4. Records and Audits. Records of CONSULTANT's services relating to this E
Agreement shall be maintained in accordance with generally recognized accounting principles
and shall be made available to CITY for inspection and/or audit at mutually convenient times for Q
a period of three (3) years from the Effective Date.
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3.0.TERM AND NOTIFICATION.
3.1. Term. This Agreement shall commence on the Effective Date and continue
through .tune 30, 2017, unless the Agreement is previously terminated as provided for herein.
The Agreement may be extended for a one-year extension upon mutual agreement of the parties, 0
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not to exceed the maximum yearly compensation stated in Section 2.1.
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3.2 Termination. CITY or CONSULTANT may terminate the services provided
under Section 1.1 of this Agreement upon thirty (30) days written notice to the other party. In the °
event of termination.. CONSULTANT shall be paid the reasonable value of services rendered to v
the date of termination. E
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3.3 Documents. In the event of termination of this Agreement, all documents
prepared by CONSULTANT' in its performance of this Agreement shall be delivered to the
CITY within ten (10) days of delivery of termination notice to CONSULTANT, at no cost to
CITY. Any use of uncompleted documents without specific written authorization from .2
CONSULTANT shall be at CITY's sole risk and without liability or legal expense to a
CONSULTANT.
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4.0. INSURANCE
4.1. Minimum Scope and Limits of Insurance. CONSULTANT shall obtain and
maintain during the term of this Agreement all of the following insurance coverages:
(a) Commercial general liability, including premises-operations, products/completed
operations, broad form property damage, blanket contractual liability,
independent contractors, personal injury with a policy limit of not less than One
Million Dollars ($1,000,000.00), combined single limits, per occurrence and
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(b) Automobile liability for owned vehicles, hired, and non-owned vehicles, with a o
policy limit of not less than One Million Dollars ($1,000,000.00), combined
single limits, per occurrence and aggregate.
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(c) Workers' compensation insurance as required by the State of California.
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4.2. Endorsements. The commercial general liability insurance policy shall contain in
or be endorsed to contain the following provisions: ,o
(a) Additional insureds: "The City of San Bernardino and its elected and appointed E
boards,officers, agents, and employees are additional insureds N ith respect to this v
subject project and contract with City."
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(b) Notice: "Said policy shall not terminate, nor shall it be materially changed or
cancelled, nor the coverage reduced, until thirty (30) days after written notice is
given to City."
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(c) Other insurance: "Any other insurance maintained by the City of San Bernardino N
shall be excess and not contributing with the insurance provided by this policy." o
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4.3. Certificates of Insurance. CONSULTANT shall provide to CITY certificates o
of insurance showing the insurance coverages and required endorsements described above, in a v
form and content approved by CITY,prior to performing any services under this Agreement. e
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4.4. Non-limiting. Nothing in this Section shall be construed as limiting in any
way, the indemnification provision contained in this Agreement, or the extent to which
CONSULTANT may be held responsible for payments of damages to persons or property.
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5.0. GENERAL PROVISIONS E
5.1. Entire Agreement: This Agreement constitutes the entire Agreement between Q
the parties with respect to any matter referenced herein and supersedes any and all other prior
writings and oral negotiations. This Agreement may be modified only in writing, and signed by
the parties in interest at the time of such modification. The terms of this Agreement shall prevail
over any inconsistent provision in any other contract document appurtenant hereto, including
exhibits to this Agreement.
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5.2. Notices. Any notices, documents, correspondence or other
communications concerning this Agreement or the work hereunder may be provided by personal
delivery, facsimile or mail and shall be addressed as set forth below. Such communication shall
be deemed served or delivered: a) at the time of delivery if such communication is sent by
personal delivery; b) at the time of transmission if such communication is sent by facsimile; and
c) 48 hours after deposit in the U.S. Mail as reflected by the official U.S. postmark if such
communication is sent through regular United States mail.
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IF TO CONSULTANT: IF TO CITY:
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MIG/Hogle-Ireland City Manager
537 South Raymond Avenue 300 North "D" Street o
Pasadena. CA 91105 San Bernardino,CA 92418 2
Telephone: (626) 744-9872 Telephone: (909) 384-5122
Facsimile: (626) 744-9873 Facsimile: (909) 384-5138
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5.3. Attorne sees: In the event that litigation is brought by any party in in
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connection with this Agreement, the prevailing party shall be entitled to recover from the ,0
opposing party all costs and expenses, including reasonable attorneys' fees, incurred by the
prevailing party in the exercise of any of its rights or remedies hereunder or the enforcement of E
any of the terms, conditions, or provisions hereof. The costs, salary and expenses of the City P
Attorney and members of his office in enforcing this contract on behalf of the CITY shall be Q
considered as "attorneys' fees" for the purposes of this Agreement.
5.4. Governing Law. This Agreement shall be governed by and construed under the
laws of the State of California without giving effect to that body of laws pertaining to conflict of c
laws. In the event of any legal action to enforce or interpret this Agreement, the parties hereto Y
agree that the sole and exclusive venue shall be a court of competent jurisdiction located in San
Bernardino County, California.
5.5, Assignment: CONSULTANT shall not voluntarily or by operation of law assign,
transfer, sublet or encumber all or any part of CONSULTANT's interest in this Agreement
without CITY's prior written consent. Any attempted assignment, transfer, subletting or °
encumbrance shall be void and shall constitute a breach of this Agreement and cause for v
termination of this Agreement. Regardless of CITY's consent, no subletting or assignment shall E
release CONSULTANT of CONSULTANT's obligation to perform all other obligations to be cu
performed by CONSULTANT hereunder for the term of this Agreement.
5.6. Indemnification and Hold Harmless. CONSULTANT shall protect, defend,
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indemnify and hold harmless CITY and its elected and appointed officials, boards, commissions, r
officers. attorneys, agents and employees from any and all claims, losses, demands, suits, a
administrative actions, penalties, liabilities and expenses, including reasonable attorney fees,
damage to property or injuries to or death of any person or persons or damages of any nature
including, but not limited to, all civil claims or workers' compensation claims arising from or in
any way related to CONSULTANT's performance under this Agreement, except when caused
solely by the CITY's negligence.
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5.7. Independent Contractor. CONSULTANT, at all times while performing
under this Agreement, is and shall be acting at all times as an independent contractor and not as
an agent or employee of CITY. CONSULTANT shall secure, at its expense, and be responsible
for any and all payment of wages, benefits and taxes including, but not limited to, Income Tax,
Social Security, State Disability Insurance Compensation, Unemployment Compensation, and
other payroll deductions for CONSULTANT and its officers, agents, and employees, and all
business licenses, if any are required, in connection with the services to be performed hereunder.
Neither CONSULTANT nor its officers, agents and employees shall be entitled to receive any
benefits which employees of CITY are entitled to receive and shall not be entitled to workers' �
compensation insurance, unemployment compensation, medical insurance, life insurance, paid D
vacations, paid holidays, pension, profit sharing or social security on account of CONSULTANT
and its officers', agents' and employees' work for the CITY. This Agreement does not create the .
relationship of agent, servant, employee partnership or joint venture between the CITY and
CONSULTANT.
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5.8 Conflict of Interest Disclosure: CONSULTANT or its employees may be
subject to the provisions of the California Political Reform Act of 1974 (the "Act"), which (1)
requires such persons to disclose financial interests that may be materially affected by the work `"
performed under this Agreement, and (2) prohibits such persons from making or participating in °
making decisions that will have a foreseeable financial affect on such interest.
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CONSULTANT shall conform to all requirements of the Act. Failure to do so
constitutes a material breach and is grounds for termination of the Agreement by CITY. Q
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5.9. Responsibility for Errors. CONSULTANT shall be responsible for its work
and results under this Agreement. CONSULTANT, when requested, shall furnish clarification cn
and/or explanation as may be required by the CITY's representative, regarding any services
rendered under this Agreement at no additional cost to CITY. In the event that an error or w
omission attributable to CONSULTANT occurs, then CONSULTANT shall, at no cost to CITY,
provide all other CONSULTANT professional services necessary to rectify and correct the
matter to the sole satisfaction of CITY and to participate in any meeting required with regard to 0
the correction.
5.10. Prohibited Employment. CONSULTANT shall not employ any current
employee of CITY to perform the work under this Agreement while this Agreement is in effect. d
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5.11. Costs. Each party shall bear its own costs and fees incurred in the preparation and M
negotiation of this Agreement and in the performance of its obligations hereunder except as
expressly provided herein. E
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5.12. No Third Party Beneficiary Rights. This Agreement is entered into for the sole
benefit of CITY and CONSULTANT and no other parties are intended to be direct or incidental a
beneficiaries of this Agreement and no third party shall have any right in, under or to this
Agreement.
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CONSULTANT SERVICES AGREEMENT BETWEEN MIG/HOGLE-IRELAND AND
THE CITY OF SAN BERNARDINO FOR THE PREPARATION OF THE
COMPREHENSIVE SIGNAGE REGULATIONS UPDATE
IN Vl'ITNESS WHEREOF,the parties hereto have caused this Agreement to be executed by
and through their respective authorized officers, as of the date first above written.
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CITY OF SAN BERNARDINO, MIG/HOGLE-IRELAND
A Municipal Corporation Q
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Marl: Scott. City Manager Daniel lacofano, Principal, CEO
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APPROVED AS TO FORM:
Gary D. Saenz. City Attorney a
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p` PROPOSAL AUGUST 11 , 2016
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537 SOUTH RAYMOND AVENUE, PASADENA, CA 91105 Q
626-744-9872 1 www.migcom.com
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August 11, 2016
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Mr. Oliver Mujica, Planning Division Manager
537 South Raymond Avenue c/o Vanessa Sanchez
Pasadena,California 91105 Purchasing Department U)
P(626)744-9872 City of San Bernardino 0
F(626)744-9873 300 North "D" Street R
San Bernardino,California 92418
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Re: Proposal to Prepare Comprehensive Update of the City of San Bernardino's d
Signage Regulations
CALIFORNIA
BERKELEY, FULLERTON, Dear Mr. Mujica and Selection Committee Members: to
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KENWOOD, PASADENA, MIG, Inc. is pleased to present this proposal to comprehensively update the City of
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RIVERSIDE, SACRAMENTO, San Bernardino Signage Regulations(Chapter 19.22 of the Municipal Code). For this y
SAN DIEGO AND SAN JOSE assignment,we offer the City a team of dedicated and well-respected zoning experts E
who know San Bernardino well, and who will work closely with your staff and community
COLORADO to prepare modern sign regulations that support the City's goals relating to economic
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DENVER development and community character, and that are legally sound. U)
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NEW YORK
Team leaders Laura Stetson and Genevieve Sharrow are seasoned professionals who specialize in zoning-related work for public agencies. Ms. Stetson brings to the team Q
PLEASANTVILLE
her experience on zoning assignments in diverse communities—together with the �
design talents of MIG—to craft creative and highly illustrative sign regulations for
OREGON San Bernardino. Recent work includes new sign ordinances for the cities of Arcadia,
EUGENE AND PORTLAND Temple City and Loma Linda, as well as a draft LED billboard ordinance for the city o
of Commerce. Ms. Sharrow has completed several similar assignments for jurisdictions U
TEXAS throughout California and will bring to the project focused attention to accomplish the c
SAN ANTONIO update on an accelerated schedule.
WASHINGTON Additionally, as part of the UC Davis extension program, Ms. Stetson co-teaches a Q
SEATTLE zoning code update class that includes a significant component dealing with modern =
sign ordinances. Both she and Ms. Sharrow stay abreast of laws and court decisions t
related to signage. Equally important,we know how to prepare regulations that are to
easy to understand and implement, business friendly and capable of inspiring and
producing signage that reflects San Bernardino's unique character along commercial c
and freeway corridors and in industrial districts. d
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We have reviewed the Request for Proposals in detail and understand the City's d
objectives.We have put together a work scope incorporating the tasks included in p
the Request for Proposals,with minor modifications that we believe will enhance the =
program. In particular,we propose to engage the business community early in the
effort to identify concerns and possible approaches to addressing those concerns.
Please note that our work scope is flexible and can be adjusted to meet your specific 3
needs. Q
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We will perform the services as described in this proposal for a fixed-fee contract. Per U
the Request for Proposals,we have submitted our Fee Proposal under separate cover. M
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During the proposal review process, please contact me with any questions you may
have.We look forward to meeting with you to discuss our ideas.
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Regards, Q
Laura R. Stet on,AICP, Principal E
(626)744-9872, extension#309 1 Istetson @migcom.com U
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PLANNING / DESIGN / COMMUNICATIONS / MANAGEMENT / TECHNOLOGY
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TABLE OF M
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Proposal Synopsis Section 1 c
understanding 1.1 9
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our response to the city's needs 1.2 0
Scope of Service Section 2 E
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work plan 2.1 ??
schedule 2.6
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Project Staff Qualifications Section 3
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key personnel 3.1 cn
team organization 3.1 m
resumes 3.1
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Statement of Experience Section 4 U
firm qualifications 4.1
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demonstrated capacity 4.2
staff availability and commitment 4.2 Q
relevant experience 4.2
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References Section 5
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Contracts Completed During the Last Three Years Section 6 L
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Proposed Fee Under Separate Cover =
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PROPOSAL SYNOPSIS
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TRANSIT CENTER a°'i
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Understanding
The City of San Bernardino continues to move toward the • Provide allowances for new LED and other electronic sign
goal—as set forth in the City's vision statement—of being technologies Lj
' the hub of economic growth in the Inland Empire. As a • Include regulations for murals and graphic signage, both o
step toward achieving this goal, San Bernardino desires with and without commercial messages to
to have modern zoning regulations that accommodate e Create more appropriate standards for signs at shopping Q
development trends and technological advances.Toward centers and multi-tenant developments
this end, in 2015 the City initiated a focused update 3
• Assess whether the current allowances for sign types and c
of its Development Code to make the Code easier to sign area allowed continue to be appropriate for both w
use,streamlined with regard to entitlement processes
business needs and City design objectives,and modify as
and more responsive to evolving business practices.To necessary
complement this ongoing effort,the City now is moving
forward to comprehensively revise the Sign Regulations • Illustrate the signage regulations to supplement the text =
(Title 19, Chapter 19.22 of Municipal Code),which were and provide examples of the sign quality San Bernardino m
looks to achieve a�
last fully updated in 1991. Since 1991,business needs =
have evolved,sign technologies have advanced and legal As stated in the Request for Proposals,the City would 0
rulings—most recently and significantly,the U.S. Supreme like the new Signage Regulations to be adopted by the
Court's decision in Reed v. Town of Gilbert—have affected
end of this year. However,based on our conversations 3
how San Bernardino can, and should, regulate signage. with Community Development Department staff,we Q
understand that this schedule may extended to ensure U
Through the update of its signage regulations,San that adequate time is provided to share the new draft '
Bernardino looks to achieve the following objectives: regulations with the business community and to reflect Cn
• Reduce the number of variances and interpretations the their needs.Also,sufficient time must be provided E
City issues due to outdated sign standards for review by the Planning Commission prior to public
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• Ensure that the sign regulations correspond to the revised hearings with the Commission and City Council;we
zoning districts to be established as part of the current anticipate at least two months for the public hearing Q
Development Code update process.
• Address emerging issues regarding portable and
' temporary signs(with the Reed v. Town of Gilbert decision U
providing guidance for the latter) g
CITY OF SAN BERNARDINO I Signage Regulati
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18 Feet 10 Feet Q
Second Floor
Awning Signs is
Awning Sign
-- Second Floor
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Window Signs
HENDERSON BUILDING 36 Feet 20 Feet
BOOK Gp, Minimum Separation Minimum Separation
Wall-Mounted Signs I��I��I t!)
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Blade/Bracket
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Window Sign Directory Sign Cabinet Sign d
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Temp/e City Sign Code Standards N
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With regard to environmental review,we understand that Our Response to the
the City Attorney has determined that the project will
MIG, Inc., an interdisciplinary planning and design
qualify for an exemption under Section 15061(b)(3)of the w
firm
California Code of Regulations;thus, CEQA review need , offers the City of San Bernardino a team of zoning N
not be accounted for in the schedule.Assuming a contract professionals with the precise expertise needed to help o
start date of the middle to late September,we anticipate the City achieve its objectives. In the past three years, U
that the update can be completed by February,2017, prior we have prepared comprehensive sign code updates c
to adoption of the balance of the Development Code. for the cities of Arcadia, Loma Linda and Temple City,
either as stand-alone regulations or as part of broader
With regard to community engagement,this program—at updates to zoning regulations.We have also prepared Q
a minimum—is to include: 1)one public workshop with specific plans in the cities of El Cerrito and Hawthorne
the business community;2)one study session with the that have included tailored sign standards and x
Planning Commission (either prior to drafting the code guidelines. w
or once a draft is complete); 3)at least two Planning
Commission hearings; and 4) at least two City Council We understand well the legal requirements that must m
hearings. be reflected in the sign regulations, as well as how L
to translate a community's signage design goals and T
To keep the program moving forward per the schedule, aesthetic considerations. Part of the balance also includes
City staff has planned for bi-weekly meetings/phone calls. accommodating business owners' desires to ensure C9
that sign regulations allow for sufficient identification/ M
advertising space, respond to emerging technologies
and do not create economic hardship. In addition to our 3
code work, MIG staff has recently prepared tailored U)
identification and wayfinding signage standards for U
the City of Millbrae and a project in Honolulu.The M
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key staff involved in these most recent projects—Laura
Stetson,Genevieve Sharrow and Ryan Banuelos—will
lead and prepare the updated Signage Regulations for U
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San Bernardino. Q
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CITY OF SAN BERNARDINO Signage Regulations Update
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--- _ Task 3: Prepare an annotated outline of updated a
Signage Regulations for approval by City staff
Task 4: Prepare the administrative draft Signage o
I L L B R A E Regulations for review by City staff;revise M
to incorporate staff comments and produce
' preliminary draft Signage Regulations
Task 5: Study session with the Planning Commission to a�
review preliminary draft Signage Regulations, c
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C with the objective of identifying any concerns
r prior to preparing the public review draft o
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Task 6: Prepare the draft Signage Regulations for public
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review and hearings E
Task 7: Public hearings with the Planning Commission
and City Council Q
Task 8: Prepare final Signage Regulations
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Task 9: Project management and coordination U
Task 10: Follow-up services to
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While we believe this structured work program will meet
the City's objectives, it is flexible and can be modified to =
meet the City's specific needs. U
AF A
The MIG Team for this project consists of talented and °
forward-thinking zoning and sign code specialists who ILO
share the City's recognition that community identity is Q
extremely important to San Bernardino.We know how to
engage the affected public in innovative ways to get input x
on critical issues, keep them updated on the process and w
educate them on issues and optional approaches.
Through our approach described in this proposal,we m
Millbrae Signage Standards will produce new Signage Regulations for the City of San m
Bernardino that will be:
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In the Scope of Work section of this proposal,we present . Modern C7
a work program that will allow the updated Signage
9 User-friendly
Regulations to be adopted by February,2017(assuming w
scheduling of hearings can be accommodated as shown • Written in clear,concise and easy-to-understand language 3
on the schedule on page 2.6). • Internally consistent N
U
We propose to work closely with a team of City staff • Responsive to current development and technology trends
and demands
to accomplish the work program consisting of these =
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sequential tasks: • Easy to administer,enforce and update a)
• Highly illustrative U
T6sk 1: Kick-off meeting and diagnosis of current S
signage regulations • Supportive of San Bernardino's goals to achieve high sign Q
quality and encourage economic development ._
Task 2: Meeting with the business community,organized m
via the Chamber of Commerce,with the E
objective of understanding current concerns and
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desires CU w
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CITY OF SAN BERNARDINO I Signage Regulati I
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In the Request for
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Proposals, the City
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outlines a well-defined
' ► scope of work. This a
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approach parallels the
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typically uses to prepare y
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sign standards and other U
zoning regulations. Can
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expand on the City's W
scope to include tasks we L
believe will enhance the o
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update program. Please
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note that all draft and final 3
BISTRO A ; t a
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Signage Regulations
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Microsoft Word software.
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Packet Pg. 118
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SCOPE OF
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COI kD 1.2: Sign Regulations Diagnosis
Following the kick-off meeting and tour,we will prepare
TASK 1: KICK-OFF MEETING AND SIGN REGULATIONS a detailed diagnosis of the existing Signage Regulations to
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DIAGNOSIS that identify needed revisions to achieve City objectives, o
reflect current case law and ensure consistency with the
1.1: Kickoff Meeting and Tour balance of the Development Code. E
We will meet with City staff to confirm the objectives for ai
the Signage Regulations update program,finalize the TASK 2: CONDUCT MEETING WITH BUSINESS
public engagement/outreach tasks and make any needed Q
COMMUNITY 0
refinements to this scope of work.We will also discuss a)
issues associated with the existing sign provisions, identify The outreach program consists of two phases: 1) .9
how the parallel revisions to the Development Code may fact-finding and 2)confirming. During this first phase,
affect the sign code(for example, possible elimination of the outreach will focus on members of the business
the Freeway Corridor Overlay District)and discuss format and development communities—those who use the ;°
and organization alternatives.We will produce a final sign provisions most frequently. While the Request for
scope of work and budget to reflect these discussions. Proposal suggests that this meeting be conducted once O
the draft updated regulations have been completed, U
As part of this start-up meeting,we will conduct a tour we propose conducting a meeting with the business °
with City staff so staff can point out examples of existing community early in the program.This approach will
signs they feel are consistent with the City's current allow us to have candid discussions and gain insight Q
policies and desire to see more of, as well as existing prior to drafting the new regulations.We propose
signs that no longer meet(or never met)City standards that the meeting be arranged and advertised through
or design objectives.City staff will be able to explain how the Chamber of Commerce and/or other business w
the good examples were achieved and the poor examples organization(s)in the City that have robust memberships
made it to the installation stage. and can help encourage participation.(These avenues can
be used later in the program as well to invite the business m
community to the Planning Commission study session m
on the draft regulations.)MIG will prepare a meeting o
flyer(electronic format)for use by the City and Chamber =
to advertise the event.The City will be responsible for
arranging the meeting venue.Two MIG staff members y
will attend the meeting,with one person facilitating the 3
meeting and the second recording comments and ideas
on a wallgraphic.We will prepare presentation materials U
for the meeting, most likely consisting of a PowerPoint r�
presentation.
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Following the meeting, MIG will prepare a summary;the
summary will highlight any key policy direction that City Y
staff will need to provide to MIG to allow us to prepare the Q
administrative draft Signage Regulations.
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CITY OF SAN BERNARDINO I Signage Regulati
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CAs an optional task during this first phase of outreach, TASK 4:ADMINISTRATIVE DRAFT AND PRELIMINARY a
we can also conduct interviews with community interest DRAFT SIGNAGE REGULATIONS
groups,City staff and appointed and elected officials. MIG will draft updated sign regulations to address O
City objectives,best practices, latest technologies
Deliverables (
e.g., LED on-site signs)and other issues resulting from 0
m
• Flyer advertising the meeting—draft and final(electronic) the thorough analysis/diagnosis of the existing sign
• Meeting presentation and materials(PowerPoint and print provisions and recommendations from the business
material as appropriate) community(as directed by City staff).All of the above
will be evaluated to ensure that the updated regulations in
• Meeting summary(electronic) contribute to economic development and advance the �°
City's design quality goals.A matrix format,similar to
TASK 3: OUTLINE OF UPDATED SIGN REGULATIONS that in the code today but enhanced,will be used to
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Based on the diagnosis conducted during Task 1 and the clearly identify signage regulations for each zone in (D
input received at the business community meeting, MIG the City. Furthermore, ample graphic illustrations(and C
photographs,as appropriate)will be prepared to assist in
will prepare an annotated outline for the updated Signage
Regulations.We will provide the outline to City staff for the understanding of the regulations.
review and comment.We will finalize the outline based on Additionally,the City's existing sign design review
staff direction. application procedures/process will be thoroughly
evaluated, and areas where procedures/processes could f4
Deliverables be improved will be identified and offered for updating c
• Draft and final annotated outline of updated Signage as needed.All sign-related definitions will be updated, U
Regulations(electronic) augmented added as needed and supported by graphic
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illustrations.We will address all categories of signs
suitable for placement in San Bernardino. !
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CITY OF SAN BERNARDINO I Signage Regulations Update
Packet Pg. 120
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We will prepare and deliver a complete Administrative Following the meeting, MIG will prepare an action
Draft of the updated regulations.The Administrative summary highlighting any changes that the Planning
Draft will be reviewed by the City's Project Manager, Commission wishes to incorporate into the public hearing o
Planning staff,the City Attorney and others determined in draft of the City staff Signage Regulations. s
consultation with City staff.City staff will be responsible
for compiling a single,comprehensive set of comments. Deliverables
Following completion of the comments,City staff and • Flyer advertising the study session-draft and final
MIG will meet and/or conference call(s)to discuss the (electronic)
comments,answer outstanding questions and provide a)
• Preliminary Draft Signage Regulations for Study Session(25 N
direction to MIG for preparation of the Preliminary printed copies and pdf) ,o
Draft for review with the Planning Commission.We have ,.
budgeted for up to two cycles of review(Administrative • Meeting Presentation(PowerPoint)
and Preliminary drafts). avi
TASK b: PUBLIC HEARING DRAFT SIGNAGE a)
Deliverables REGULATIONS Q
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• Administrative Draft Signage Regulations(5 printed copies Based on direction from the Planning Commission at the V
and pdf) study session,we will incorporate revisions to produce
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• Preliminary Draft Signage Regulations(pdf) the public hearing draft version of the updated Signage n
Regulations. ca
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TASK 5: PLANNING COMMISSION STUDY SESSION c
Deliverables
Once the Preliminary Draft Signage Regulations have • Public Hearing Draft Signage Regulations(pdf) U
been completed,we recommend conducting a study o
session with the Planning Commission,to which the Q0
business community will be particularly invited.The TASK 7: PUBLIC HEARINGS
reason for conducting the study session at this stage, Planning Commission Hearings a
rather than on the public hearing draft, is to provide Laura Stetson and Genevieve Sharrow will be available to
MIG the opportunity to address questions from the attend and facilitate up to two public hearings with the w
Planning Commission and public—and make revisions Planning Commission to review the public hearing draft '
as appropriate—prior to release of the public hearing °
Signage Regulations.Any additional hearings would be �
draft and public hearings.This will allow issues to surface billed on atime-and-materials basis. m
in a less formal setting, and provide opportunities for
City staff and the consultant team to prepare responses/ Prior to the hearings,we will have a phone call with City o
options for consideration through the public hearing staff to work out respective responsibilities. During the =
process.Our experience has shown that this approach can hearings,we will present the draft Signage Regulations 0
ease the public hearing process. in a fashion desired by staff and the Commission,and
will respond to questions about proposed provisions. w
MIG will prepare a meeting flyer(electronic format)for MIG will be responsible for preparing a PowerPoint
use by the City to advertise the event.The City will be presentation for the hearings.City staff will be responsible N
responsible for arranging the meeting venue.One MIG v
p g 9 9 for advertising the hearings,preparing staff reports and
staff member will attend the meeting.We will prepare preparing the document in ordinance format as needed.
presentation materials for the meeting, most likely Staff will also prepare the CEQA exemption form. v
consisting of a PowerPoint presentation. E
We will keep a list of changes directed-by the Planning
Commission and provide that list to City staff to help them Q
prepare staff reports for the City Council hearings.
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CITY OF SAN BERNARDINO I Signage Regulati
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'VAN* 'RETAIL COMMERCIAL(C-1)AND DOWNTOWN SPECIFIC PLAN XX—SPECIFIC TYPES OF PERMANENT SIGNS(CONTINUED) C
I.Sgn Letter Dimensions The letter height f.secondary Wall-Mounted Sign shall notexceed 50percentofthe letter
height of a primary Wall-Mounted Sign(ea.,if Ietters on primary sign are 18 inches high,then ,y
: N/A Ietters on accessory Wall-Mounted Sign cannot exceed nine inches in he ight). f4
2.Sign Location a.Signs shall be located onlyon a designated building frontage and shall not extend above
Must to 5 g y ly a ea a or parapet or above or below a fasc:a h'h h y are located.See Fgure X
Inadd4 t mounted to wend
b.BI de/ On Pr nary (Appropr ate Wall Mounted 5 gn Local on).
8 nets gns permitted Wall- P id. eu Idmg P bl 'ght af-
Mounted 5 g s,l 6 sf of 7 Pronto Grs[ Yes y f pp prate b S' t d on ad fl 4 h b Id ( a Pima Fronta II and
(b Blade/Brackets ft f nce encrroachmeM gns ocae jacent wa so the g g. ry ge wa
'identifialoe) g"s car Secondary Frontage wall)shall beseparated bye -n mum d'stanceof 30 feet measured along Li
allowed f the public perm is have been
'i gln of way to sued by the City, the erter or walls of the bind ng. a)
the bottom of the cS Pimar Seconds Front, h all be located wthn the mddle 50 fthe
sge bind,o,tenant yfonta 'y,d from l......'ne to lease Ine.The Drector raercedi the
regbanent wheret—be clearly demonstrated thatt s only Pmts proper sign placement
In addt on to Wall- N/A See Fgure.(Wall Mounted S,g L Bu Idng Freontage).
Mounted S'gn 1 s gn 3.S.gn Design a.Wall Mounted S-gns may n b p d d' ctly on a wall unlesx:hrough an approved
ach Primary and Canopy r Signs may only Comprehens ve S'9n Program or as perm tted through Sen'on% (Icon c S gns).
Semnda Buildln n g must extend over a
c Canopy ge P g 24 sf.The sign shall be mounted bGc ri h i b.Electrical racewa h II be h hired unless the Director determines that uni L
and Awning Fronta lus 1 not cover more than to provide a On canopy or wx 9 t-o- ys s a pro quo
sign for rearf.,.d. inimu aw Yes yif appropriate ircumstances prevent an alternative design.Where such circumstances are found to exist,the O
519ns(business ymar SO percen[of the mof] ning only. y grate goo gn. �tcass Identification) _,nnlearl—led canopy or awning. IT of clearance encroachment electrical racewa shall be rote dwith the overall desi of si
c tovdedto the
from he public Issued by the Cnyn c.5i9ns shall be placed flat againstthewallands halt not project hom thewall morethanregwred •�to building fom therear the hb tromp(the for normal construction purposes Indio no case more than l2inches-
parkingarea. sign. 4.Lighting Signs may be either internally or externallyllluminated.
Window signs shall Q�
Up to 25 percent be con,n—d of 18'i-r. ;rocs
ct
of the glass area durable material, f I I��I L
upon which the Window or d call and I i
sgn s located,per lettering be permanently Q
d P rmanent w d—, perm tted No(except Nxed to the
(bW'dow5gns Isgn per wndow Permanentwndow N/A oonenterorof lubensgns) Medow. I ?
ess
tter or
Identification) age area shall glass w,d— Signs shall be •(�
count toward the class only, placed so as to
overall allowed sigh ._-�— -
area for bu Id'ng allow clear v ews —_
fronts into the bus ness
age by ponderzecy APPROPRIATE INAPPROPRIATE 3G lie-t 20 F_et
re
May encroach Figure XX Figure XX .�
into front Appropriate Wall-Mounted Sign Location Wall-Mounted Sign Location on Building Frontage C
e.MOnu setback area in001inaar ft
Signs(bus z I sign per tree[ 30 sf 51t above grade o within 5 h Yes u r
frontage s tf fron eyed.
d ntif anoNs line r.Pnterior rage requi
onveway ((�
Will be reviewed
1.On-s Where needed by the Dlreaorto O
Dire nal `.orasapprovedby 4sf per sign face 4h oerovide Ves;low ensure compliance ♦'
Signs he Director do cvon. vel with intended U
purpose.
(1)Unless an approved Iconic Sign See Section M(lo—e Signs). Q
(2)Signs es designated In the Downtown Specific Plan shall comply with the sign requirements provided in the Downtown Specific
Plan.If a situation arises that is not covered by the requirements of that document or there Is ambiguity as to those regulations,the
requirements of this Article shall prevail.
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1.Sign Design a.Marquee i gns shall only be attached to marquees hav ng a vedcal plane angle less than 20 III I� �! I�1 kt W
degrees. IIIY n. i
I.No marquee sign shall extend more than two feet above any marquee to which n Is attached. BOB D Y LA
'MASKED&ANONYM065' �O
c.Marc—sgnsshall not attend beyond the ends or a
e,of the marquee to which they ENDS THDH$DAY
are attached except as pros ded above.
d.Marquee signs shall be mounted substantially parallel—1,the face of the marquee.
Q)
2 Sign Lighting Any lsedago(m gla,e signs shall p tareasance To esc aElectrical Code and shall L
not cause disturbing glare onto any adjacent areas due to excessive brightness or method of
Illuminafon.
b.Any devices or struttuos used in conjunction with direct illumination of marquee signs shall
either be concealed from general W w,recessedinto a building or structure,or function as
I decorative element m keeping with the character of the sgn and the building to which it a O
ttached.
Mn.qurr Sign
c.Th d' t'II tion of marqueesgnsshall besubject to approval by the Direc tor. U1
3.Where Permitted a.Only p.—fted,n C1 and C2 Zones. r -
b.Counted towards allowable z gn area.
s
1-Sign Location a-There shall beam'n'mum of50feet between Monument Signs either on the same ste or on y vF 7
dinning sites to ensure adequate visib'Ity for III signs, Prdrszr - kMommn—Sign
Q
I.Monument Signs shall be a minimum of 50 feet from a let line of any residentially zoned
Property
V
c.Monument Signs shall not block visibility,for motorists a[Intersections or driveways.
1
d.Monument Signs shall be set back ai least five feet from any public rightrof«ay building,on- r M
site driveway,or on-see vehicle circulation area.
2.Sign Design a.The minimum letter size shall be nine inches.Sign copy shall not be located closer than one V•+
haH letter he ght to the s gn edge or oth I' f py Monnmsnz Sign weak chanra(knazs
b.Where there's a center name or'de t f t th p t f [he pr mary tenant,the C hJO Furxi E
canter na denn-on shall be pm,idd and ped tly displayed on the primary
ment i ge and shall be counted t ards the allowable sign area.Th.s center name or
identifcat on should be ncorponca,1 as a permanent feature of the monument sign. U
c.Monument Signs shall<oh,a n an address plate denti(y'g th R dd ess or range of yea
I ddresses of the subject property Numbers shall be a m n mum of fve'nches'n he ght and shall
be dearly v s ble from the public i ght of way Address plates shall not be calculated ago n.the rv�p Q
allowed s'ge area.
d(ndividual channel letters on a background,reverse channel letters,or push-through acrylic Monumrar Sign wish p.A-thoegh L-t-, Y
letter designs are preferred.
3.Landscaping Landscaping with automatic irrigation shall be provided at the base of the supporting strucure
equal to twice the area of one face of the sign or 75 square feet,whichever Is greater For
a pie,40 square feet of sign area equals 80 square feet of landscaped area.The Director may
modify this requirement on a case-bycase basis to take into account existing conditions.
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CITY OF SAN BERNARDINO I Signage Regulations Update -
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Final Signage Regulations and Guidelines CL
The final Signage Regulations will be prepared and y
submitted to the City in electronic format. o
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Deliverables a�
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• Screencheck final Signage Regulations(electronic)
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• Final Signage Regulations(5 printed copies and electronic) M
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t' TASK 9: PROJECT(MANAGEMENT o
This task involves coordination with City staff,invoicing
and internal management. Throughout the work program, F_
we will conduct regularly scheduled meetings and phone Q
calls with City staff to keep the project moving forward Q
as scheduled. The budget accounts for this level of
coordination. MIG will invoice monthly on a percent-
City Council/Mayor Hearings complete basis.
Laura Stetson and Genevieve Sharrow will be available
to attend and facilitate up to two City Council and Mayor TASK 10: FOLLOW-UP SERVICES
public hearings for consideration and adoption of the For a six-month period following City Council adoption of N
updated Signage Regulations.Any additional hearings the updated Signage Regulations,at no additional charge o
would be billed on a time-and-materials basis. MIG will be available to City staff to respond to questions U
about the new regulations. °
Prior to the hearings,we will have a phone call with City
staff to work out respective responsibilities. During the
hearings,we will present the draft Signage Regulations a
in a fashion desired by staff and the Council, present the
Planning Commission's recommendations and respond w
to questions. MIG will be responsible for preparing a
PowerPoint presentation for the hearings.City staff will C
be responsible for advertising the hearings and preparing
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staff reports.
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Deliverables =
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• Draft Signage Regulations for Planning Commission
hearings(25 printed copies and pdf) w
• Draft Signage Regulations for City Council/Mayor hearings 3
(25 printed copies and pdf)
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• Meeting Presentations(PowerPoint)
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TASK 8: FINAL SIGNAGE REGULATIONS 1
Screencheck Final Signage Regulations
The screencheck final regulations will be prepared and
provided to City staff to verify that all Council-directed Q
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changes to the public hearing draft document have
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acceptable.
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CITY OF SAN BERNARDINO Signage Regulatiou-
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PROJECT
We have selected an Key Personnel Laura will work closely with MIG
Deputy Project Manager Genevieve
MIG Principal Laura R. Stetson, Sharrow. Genevieve will assist with
experienced team AICP will serve as Managing day-to-day project management. o
Principal. She has a combination of She has extensive experience with `~
sound technical planning skills and C
of professionals to long-range planning documents Q
innovative thinking,combined with and implementing codes as
provide tannin great facilitation and organizational well as preparing a full range of
p planning talents. She has nearly 30 years of environmental documents. She Q
experience managing and preparing has assisted in the development (n
services for the award-winning zoning codes,general of zoning regulations for the
plans, community and specific plans
cities of Vernon, Redwood City, y
Signage Regulations and special planning studies for Duarte and Baldwin Park. She is
diverse cities throughout California. currently managing the Zoning and
Update based on their In this capacity,she has worked with Subdivision Code updates for the
advisory committees, commissions City of Arcadia. c
and councils to develop long-range U
expertise in their fields goals, policies and programs as well Supporting the Project Management
as crafting the regulatory tools to Team is a bench of experienced and
Of WOrI< as well as for implement those programs.She has dedicated technical team members,
prepared sign code updates in the including urban planners, designers, Q
cities of Temple City and Loma Linda zoning and form-based code
their passion for this and comprehensive zoning code specialists, community engagement
updates for the cities of Arcadia, specialists and technology and W
project. Duarte, La Puente and Baldwin Park, graphics personnel. Each member
among many others. will provide unique insights and
help develop specific processes and 2
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products throughout the project. =
TEAM ORGANIZATION
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Resumes =
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personnel identified in the Team Y
Sy Been IDO Organization chart adjacent are 3
provided on the following pages. N
PROJECT U
Stetson,Laura R. M
Managing Principal
Genevieve N
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Deputy Project Manager
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SIGNAGE ++
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REGULATIONS
Laura R. C
Stetson, AICP N
Genevieve
•
Ryan •• U
MIG
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CITY OF SAN BERNARDINO ( Signage Regulati
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Stetson,Laura R. o
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Areas of Expertise Education
Land Use Planning / Zoning Codes / General Plans • BS, Environmental Earth Science,Stanford University T
Specific Plans / Meeting Facilitation • Graduate Coursework in Public Administration, o
American University
Qualifications E
Laura Stetson has served as Principal or Project Manager Relevant Experience
an
on zoning codes, general plans,specific plans and special Zoning Codes/Code Sections Q
planning studies for diverse cities throughout California • Temple City Sign Code • Loma Linda a)
for nearly 30 years. In this capacity,she has worked . Arcadia Zoning and • Maywood
with advisory committees,commissions and councils to Subdivision Code in
develop long-range goals, policies and programs, and • Newport Beach
• Baldwin Park
to craft the regulatory tools to ensure effective approval • Redwood City Mixed Use
• Brea Hillsides • Garden Grove Mixed Use
and implementation of various plans. She has conducted (n
background research for planning,written zoning codes • Commerce • Vernon U
and plan elements,coordinated preparation of codes, • Duarte . Westminister
plans and related environmental documentation as well as • La Mirada
presented recommendations to decision-making bodies. • La Puente
She also directs preparation of CEQA documents,either Q
as part of planning programs or to address development General Plans *'
s
projects. • Arcadia • Manhattan Beach
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U Laura's experience includes sign code updates in • Azusa • Montebello '
the cities of Temple City and Loma Linda and • Brea • Monterey Park
comprehensive zoning code updates for the cities • Baldwin Park • Rancho Cucamonga m
of Arcadia, Duarte, La Puente and Baldwin Park, and • Claremont • Redwood City
serving as managing principal for general plan updates • Colton • Rialto o
in Vernon, Monterey Park, Baldwin Park, Rialto,Colton, • Costa Mesa • Riverside =
Rancho Cucamonga, Long Beach,Torrance, Redwood 0
• La Puente • Torrance g
City,Claremont,Arcadia and currently in Costa Mesa. • Long Beach • Vernon w
Additionally, Laura led a team of specialists to prepare 3
Q
the City of Riverside's key land use regulatory tools: Awards v
the General Plan,the zoning ordinance,the subdivision
• Baldwin Park Health and Sustainability Element-APA
ordinance and citywide Design Guidelines, as well as a �.
Program EIR. Award,California Chapter
• Brea General Plan-APA Award,California Chapter E
Affiliations • Redwood City General Plan-APA,California Chapter, c
Outstanding Achievement for Small Jurisdiction Q
• American Planning Association Planning Effort
c
• American Institute of Certified Planners • Riverside General Plan-APA Award,California Chapter m
E
California Planning Roundtable a Claremont General Plan-APA Award,California Chapter
Q
CITY OF SAN BERNARDINO I Signage Regulations Update
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Genevieve Sharrow Ryan BaiFluelos .2
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Areas Of Expertise Areas of Expertise
Zoning Ordinances / Development Codes / GIS Neighborhood and Community Planning / .2
Urban Planning / Housing Elements Sustainability o
Qualifications Qualifications
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With ten years of experience,Genevieve Sharrow provides Ryan Banuelos is a Project Associate in MIG's Pasadena aa)
a broad range of planning and planning related services office. He provides support on a variety of planning
Q
to clients. Her primary responsibilities include preparing efforts,specifically with regards to land use,specific plans, o
and assisting in the preparation of zoning ordinances and general plans and sustainability. His exceptional technical 2
development codes;general plans,with housing element skills and background in planning and environmental
expertise; HUD applications and compliance documents; science has also contributed to the success of multi-
and environmental analysis and CEQA documentation. faceted projects for a range of clients including City
She has assisted in the development of zoning regulations and Regional Planning entities. Ryan is skilled in Adobe N
for the cities of Vernon, Redwood City, Duarte and Suite,Google SketchUp and GIS and is conversational in o
Baldwin Park. She is currently managing the Zoning and Spanish. U
Subdivision Code updates for the City of Arcadia. o
IL I Affiliations
Affiliations
• American Planning Association ,a
• American Planning Association
Education x
Education • Masters of City and Regional Planning,California w
• MA, Urban Planning, University of California, Los Angeles Polytechnic State University,San Luis Obispo -a
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• BS, Earth and Environmental Science,
• BA,Social Anthropology, University of Michigan d
University of California, Irvine —
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Relevant Experience
Relevant Experience
• Temple City Sign Code, Temple City,California
• Loma Linda Sign Code, Loma Linda, California
• Baldwin Park Zoning Code, Baldwin Park, California
• Arcadia Zoning and Subdivision Code Update,
• Arcadia Development Code,Arcadia, California
•�
Arcadia, California • Duarte Town Center Specific Plan, Duarte, California 3
• Duarte Development Code, Duarte,California • Baldwin Park Healthy Community and Sustainability
U
• Garden Grove Mixed Use Zoning Regulations, Element, Baldwin Park, California
Garden Grove, California • Redwood City Inner Harbor Specific Plan,
Redwood City,California
• Redwood City Zoning Code Update—Mixed Use,
Redwood City, California • Adelanto North 2035:Sustainable Comprehensive Plan, E
Adelanto,California
• Vernon Focused General Plan and Zoning Ordinance
Update and EIR,Vernon,California • Commerce Green Zones, Commerce, California Q
• Baldwin Park General Plan Health and Sustainability • Garvey Avenue Specific Plan, Rosemead, California
Element, Baldwin Park,California
• Poway Road Corridor Specific Plan, Poway, California E
• La Palma General Plan Update, La Palma, California • Malibu Civic Center Area Plan, Malibu, California
• Rialto General Plan, Rialto, California Q
CITY OF SAN BERNARDINO I Signage Regulati
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FII tTl QUd�IiCc� lO `" The diversity of our staff provides a base of knowledge
that bridges technical expertise and values,and facilitates
MIG, INC. the exchange of.information among all parties engaged o
Laura R. Stetson,AICP, Principal/Primary Contact in the planning and design process. Staff backgrounds U
537 South Raymond Avenue encompass urban and regional planning, urban design, c
Pasadena,California 91105 strategic planning, public participation, environmental v
P(626)744-9872, extension#309 1 F(626)744-9873 science,design and research, landscape architecture,
E Istetson@migcom.com communications,graphic design and public policy. Q
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Critical thinking. Strategic focus. Innovative solutions. MIG's unique combination of planning and design x
For 34 years, MIG, Inc., a California Corporation, expertise allows us to conduct planning in a highly w
has engaged top professionals in planning,design, interactive process involving key constituent groups.
communications, management and technology who work This process generates a clear and collective vision of t4
together to ensure our clients achieve the results they
development and growth in a dynamic, yet stable
seek.We look beyond convention to produce meaningful environment.Through MIG's participatory planning 0
plans and durable solutions that meet our world's process, client goals and stakeholder interests work =
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social,economic and environmental challenges. together to frame key issues. Plans created through this �_
A woman-owned business, MIG is a firm of over 210 approach enjoy broad-based support and are readily 2
professionals who provide a sophisticated,integrated and s
implemented.
interactive approach to create nuanced, layered, dynamic 3
and implementable plans. AREAS OF EXPERTISE U
MIG is a multidisciplinary firm that offers a full range • Zoning and Development Codes M
of services, including Zoning, Development Code • Urban Design,Design Guidelines and Streetscapes c
and General Plan preparation, policy planning and a)
development and design and development standards. • General Plans and Specific Plans
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Our work is characterized by a dedication to quality, a • Sustainability and Healthy Community Planning �g
flexible approach, creativity in planning and design • Visioning and Community-based Planning Q
and a commitment to completing projects on time and
• Community Outreach and Involvement d
within budget.We have worked extensively with public E
• Facilitation and Consensus Building _
agencies and municipalities locally and nationally on �
design and planning for future change. • Mapping and GIS Analysis Q
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• Stakeholder and Issues Identification Relevant Experience C
• Environmental Planning and CEQA Compliance Our experience preparing signage,zoning and a
• Strategic Communications and Graphic Design development codes is extensive. MIG has been involved m
• Landscape Architecture, Natural Areas and Greenways in more code update programs than any other firm in
• Development Entitlement Services California. Because we focus our zoning work in California,
we have in-depth knowledge of the particularities of
• Contract Staffing Services California law. For each assignment we undertake,we 2M
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build from our prior work and experiences to tailor o
®ettlOnStrateC� aaCltY development regulations for each community.And while
we consider California to be at the forefront of innovative 0)
MIG has earned a reputation for completing our project planning approaches and solutions,we frequently draw y
tasks in a timely manner and to or exceeding our clients' from our experience in other states to inform how we craft
satisfaction.The broad experience of our overall firm codes. Q
coupled with the expertise of our local office personnel d
ensure our prompt response to project assignments, as MIG is critically focused on design as well. Often we
well as to questions and issues that may come up during incorporate design standards into the zoning documents rn
the planning process.We will work closely with City staff and specific plans we prepare. Where a city looks for
and our project team to meet all project milestones. tailored design guidelines that are more advisory in 2
nature,we have prepared stand-alone guidelines that
Our projects and staff capacity are monitored and reflect the unique community characater and sensibilities. o
scheduled in coordination with existing project workloads. U
Weekly in-house Management Team meetings ensure Our work includes citywide guidelines and district-specific o
a high level of communication between project leaders work,such as our recent work for Route 66 through
and the efficient allocation of personnel and other Barstow.
firm resources. MIG utilizes state-of-the-art project Q
management and accounting software to ensure that . MIG staff,while with the firm or prior firms, has led zoning
our projects are on-time and on-budget.We can provide ordinance updates and similar programs for the following X
reports on expended and remaining budgets by the day,
jurisdictions: w
with total accuracy. • City of Acadia Zoning Ordinance(in process)
Our project teams are assembled based on staff • City of Azusa Zoning Ordinance
expertise and capacity.The proposed MIG staff are • City of Baldwin Park Zoning Code
committed for the duration of the project, and their
• City of Brea Hillside Ordinance =
current workload will not impact their availability to C9
successfully complete this assignment. • City of Commerce Zoning Ordinance
• City of Commerce LED Billboard Ordinance y
Staff Availability and Commitment • City of Duarte Development Code(with Sustainable 3:
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Development Chapter) U)
Each MIG project is assigned a dedicated, experienced U
core project team who have available time to properly • City of Fullerton Sign Code 1�
service the project with access to additional,trained • City of Garden Grove Mixed-Use Zoning Regulations
staffing as the project develops.With over 210 staff e City of Hawaiian Gardens Zoning Code E
experienced in a breadth of services, MIG has ample U
capacity to meet and exceed the expectations for the • City of Laguna Hills Zoning Ordinance Q co
Signage Regulations Update. We are committed to • City of La Mirada Zoning Ordinance
delivering the resources necessary to complete the • City of Lancaster Design Guidelines(including sustainable E
project in the proposed timeframe. design principles)
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• City of La Puente Zoning Code The table below highlights MIG's experience preparing c
• City of Loma Linda Focused Zoning Code Amendment signage regulations and zoning codes.
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(in process) Through all of our projects,our team exhibits dedication a)
• City of Maywood Zoning Ordinance to quality and creativity,a flexible approach and our of
• City of Orange Mixed Use Zoning Regulations commitment to completing projects on time and within rn
• City of Redwood City Mixed-Use Zoning Regulations budget.
• City of Riverside Zoning Ordinance,Subdivision Ordinance N
and Citywide Design Guidelines 0
• Riverside County Zoning Ordinance
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• Riverside County Context-Sensitive Design Manual 0
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• City of Temple City Sign Code °7
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Temple City Sign Code • • • • • • • •
Arcadia Zoning and Subdivision Codes Update • • • • • • • • •
Baldwin Park Zoning Code Update • • • • • • • o
Duarte Comprehensive Development Code • • • • • • •
Loma Linda Focused Zoning Code Amendment • • • • • • •
La Puente Zoning Code Update • • • • • • •
Commerce LED Billboard Ordinance(draft) • • • • a
Riverside Zoning Ordinance Update • • • • • I • • •
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Westminster Zoning Ordinance Update(draft) • • • • • • • M
La Mirada Zoning Ordinance Update • • • • • • • •
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Temple City Sign Code Update 41
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Temple City,a San Gabriel Valley community of 35,558 :GENERAL COMMERCIAL�C 2,C-3)AND MANUFACTURING(M 1,M 2)ZONES c
residents, has charming residential neighborhoods and 9
a 1950s-era business district that extends the length of L
,a<gn per business on 0
Las Tunas Drive.The low-scale buildings along Las Tunas Fo teary lfuilding
Drive largely front the sidewalk,creating a pedestrian-scale For businesses also ,.SS(per t linear
w;t„ gndary q°,o,P,;.ry m
Building Frontage, Building Fmntage,
1 single lace sign t to exceed 150
environment. However, given that Las Tunas Drive was Wall. or the5emnd ry Maybe d
Mounted gu:lding Frontage. See Subun
established as a cross-region thoroughfare 60+years ago,the zodbu;'nem ,sin leface,i for 'f ;,” M uW.ed5i o
identifiwtionl ar facade whee per l l9near kof 9ns py
signage along the corridor is largely auto oriented. mymeaz sass acond ryg°ilding
Frontage or
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bwldn,,g ft from.—the rear exceed i 50 s11O
pahing area.
With a desire to create an enhanced pedestrian environment 9^a per business U
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along Las Tunas and improve aesthetics and character, m°°'m m.reet a�i
1.5 sf of s gn area frontage raga red CA
for eacntl:nearh Sor monument �/
the City coupled traffic-calming improvements with more nlPrimary6uild:ng Mo"umentai9"t g^ .,.•
Frontage.not to -z eSubzett:on See 3001inear(t
appropriate sign regulations. MIG worked with City staff, ,ai,n nda°" d,Oaf Subseai°^, m°m=treet t4
b.Monument Pnmary and S:gns). %%(Monument T frontage required
or Pylon S:qn Secondaryeuilding Addi°°nall Signs)and XX for pylon sign.
the business community and sign industry representatives Frontage. sf of sign area Pylon signs-see (pylon Signs).
� linear..1 (Pyl-°on RX _ Sig.mayidenuly
Secondary0uilding (Pylon Signsl. n .a"dno y
to craft a modern sign code that reduces the amount of e.°eege'r°"° a°'"a 0
d t so ar n�( ,er
signage allowed by businesses but provides greater flexibility
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Ar as to how signs may be used. The new sign regulations look w�edd h b -d
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to advertise businesses to both pedestrians and motorists andAwnng mp—d,. One Fy°r Sg yonlay
Sgns(busn Pc„Pr mary and I^^o ra mall the fI gonly T°s d
idemifi<ation) Secondaryguilding sign cooper Ceo^, fto(clearpauce publicrlght-of-
without creating visual clutter.While new roof signs are not o"age ohlh 0 omo blo .".P.—
without
Ith nopY or right-6wmy eras„e 1e
awnings tF bat° o(tM1e mats ase been
allowed,the regulations accommodate the retrofit and reuse =°°°by'he`"r
z5 pemem of the ind°w signs shall
glass area upon be constructed°(
of several iconic roof-top signs. hirh the sgn:z Window durable materials.
d.Permanent located- lenenng
Window Signs ,sign per window Permanent window N/A on?nteeor lum�n°uspt Signs shall be X
Uj(°uvners slgn area shall or exterior of tube signs] p11_dea evlews
The new code is highly illustrative and presents the de"nfi"a'i°"' t°adthe golass nd°w
e all allowedsign rd°or. to the usi
bness
°ea tar building by emergenry
regulations in an easy-to-use matrix format. °^'age "°nd
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Baldwin Park Zoning Code
BALDWIN PARK, CALIFORNIA
MIG staff has completed several planning and environmental projects for the City of Baldwin Park. Laura Stetson of MIG •
prepared the 2020 Baldwin Park General Plan.The comprehensive update included a complete revision to the Land Use
Element,which focused on 14 unique study areas aimed at long-term improvements. Following the General Plan update,
MIG staff completed an overhaul to the City's 1950s-era Zoning Code.We completely restructured the Zoning Code to •
improve its user friendliness, modernized the sign regulations, created two mixed-used zones to implement General Plan
land use policies, modernized the parking regulations, crafted new regulations for two mixed-use zones and established
streamlined administrative review procedures.The program also included the creation of a
new GIS-based zoning map and citywide rezoning effort to achieve General
Plan consistency.
Additionally, MIG staff worked with the City in 2014-15 to create
- a Health and Sustainability Element for the General Plan;
—. this project received the 2016 LA APA award for long-range
- planning for a small jurisdiction.The element focuses on
opportunities to address issues related to healthy living,
creating an active built environment, improving air and
- water quality and conserving energy and natural resources.
CITY OF SAN BERNARDINO I Signage Regulatio^°'1^a°*°
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Duarte Comprehensive Development Code
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MIG,with another consultant,worked with the City of Duarte to create
a new Development Code,which combines the City's zoning and
subdivision regulations in a unified code. Duarte's Code dated to the L
1950s, and the regulations had become confusing,conflicting and out of
step with modern development practices. Our effort resulted in a new E
Code that is well organized, amply illustrated and easy to use.A key m
feature is a chapter addressing Sustainable Design Practices. L
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A significant effort was put into streamlining and standardizing the City's m
administrative review procedures,with a focus on being business friendly. U
New provisions established in the Development Code include those N
addressing Minor Conditional Use Permits, Minor Variances,tiered Site =
Plan Review and Planned Development Permits. r
The program involved several community workshops, including workshops o
focused on hillside development regulations and signage. The team also U
conducted numerous study sessions with the Planning Commission and c
AF I City Council throughout the program. to
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Arcadia Zonin g and Subdivision Code -
ARCADIA, CALIFORNIA
Arcadia is internationally recognized as home to the historic Santa Anita Park racetrack, and many people know the City
as a community of homes with nationally ranked public schools.The City strives to maintain the qualities that distinguish
the community while responding to the planned extension of light rail service to Arcadia's downtown,demographic shifts
and emerging changes in the horse racing industry. In 2010, MIG completed a comprehensive update of the City's General
Plan,which was recognized by the LA APA as a project of merit.The General Plan focused on creating a vision for a transit-
oriented downtown district, long-term alternative uses of racetrack properties and reinvention of the aging Live Oak Avenue
commercial corridor to better serve surrounding neighborhoods.
Following our successful completion of the General Plan update,we were selected to prepare the Zoning and Subdivision
Code Update.This update, scheduled to be completed in October of 2016,
completely overhauls antiquated development regulations(both in
terms of structure and content),contains provisions that implement
the General Plan and puts forward transparent administrative
processes.A significant effort was put into updating the signage
' regulations. MIG's work scope included extensive and
% innovative community engagement activities to help address
community concerns regarding "mansionization."
CITY OF SAN BERNARDINO signage Regulatio—11-4— —A�--
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La Puente Zoning Code Update
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Following a 2006 comprehensive General Plan update completed by MIG staff(while with a previous company),the City
hired the MIG-led consultant team to comprehensively update La Puente's 1950s-era Zoning Code,with the objectives rn
in
of achieving General Plan consistency, modernizing all regulations, eliminating internal conflicts and restructuring C
the code to make it easier to use. A significant effort was put into updating the signage regulations. The scope also
included overhauling all administrative review procedures and creating new water-saving landscaping and irrigation 0)
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regulations to comply with AB 1881.
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To implement General Plan policies regarding design quality,the team prepared site planning and architectural Q
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design standards that were incorporated into the Zoning Code. The team also worked closely with City staff to a)
create regulations for additions to residential structures that respond to difficult conditions on small lots in a built-out m
community. N
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LOMA LINDA, CALIFORNIA
The City of Loma Linda completed a comprehensive General Plan update in 2009.While City staff had intended to update
the zoning code immediately thereafter to achieve consistency, other pressing priorities intervened.To move forward,
the City retained MIG in 2015 to undertake a focused code update to address General Plan/zoning district consistency
for all districts and to craft modern sign regulations. In addition,the Definitions chapter was revised to reflect new terms
introduced in the updated standards for the districts and signage.
The updates to the districts involved combining zones to correspond to General Plan land use designations, eliminating
zones that no longer apply, modernizing the list of permitted uses and simplifying the use descriptions to create flexibility
and updating the development standards to address building approaches that have not worked well over the years. MIG
developed table formats for the use regulations and development standards to
enhance the user experience.
For the signage regulations, MIG comprehensively revised the
'BLINQS
code to ensure the regulations meet legal standards for
content,to incorporate allowances for LED signs and to
address freeway-oriented multitenant commercial centers.
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REFERENCES
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We invite you to contact Client References
these clients regarding �� � I n
City Planner,City of Baldwin Park
our key personnels abillty 626-813-5261 1 AHarbin @baldwinpark.com 0
c
to provide planning
Baldwin Park General Plan and Zoning Code Updates and d
General Plan Health and Sustainability Element d
and zoning services and
LISA R , RES Q
engage diverse staff and N
Planning Manager, City of Arcadia U
communities In these 626-574-5400 1 Iflores @ci.arcadia.ca.us m
Arcadia General Plan and Zoning and Subdivision Codes Updates N
efforts.
CRAIG HSR , AP
N
Community Development Director,City of Duarte o
626-357-7931 1 chensley @accessduarte.com U
Duarte Development Code and Town Center Specific Plan
et
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COMPLETED • ' •
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The adjacent list includes Contracts Completed During the Last Three.
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contracts involving signage . Temple City Sign Code Update
regulations updates and =
• Loma Linda Focused Zoning Code Update c�
similar types of projects
• Arcadia Comprehensive Zoning and Subdivision Code
completed within the 3
Updates (ongoing)
last three years or are c,
ongoing. Please refer • Duarte Town Center Specific Plan (ongoing) M
c
hack to Section 4, page • Millbrae Signage and Wayfinding E
4.2, for a comprehensive
a
list of completed relevant
projects.
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✓� CITY OF SAN BERNARDINO I Signage Regulations Update
Packet Pg. 138
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ee Proposal
Managing
D Deputy
M Project Associate-
QA/QC
a1 Author and Administrative T otal
=r Support
rt Labc,Rates $205 o
0 Kick-off Meeting and Tour 5 5 $1,650
D Diagnosis 2 14 $2,160
Total Task 1 7 19 0 0
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Prepare Flyer 1 5 $625
Prepare for and Conduct Meeting 6 a 20 1 $4,320
Z Meeting Summary 1 1 3 $425
tQ Total Task 2 61 10 28 1 $5,370
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M Draft Outline 1 8 $5.245
Final Outline 1 I $125
CL Total Task 3 1 9 S1,330
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X Administrative Draft 12 30 901 24 2 $17,790
S Preliminary Draft Code 1 61 10 24 6 1 $5,574
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Total Task 4 181 40 114 30 3 $23,360
j Prepare Flyer 1 41 $525
GPrepare for and Conduct Study Session 6 16 241 55,630
nAction Summary L 2 $200
O Total Tas �. 61 30 .$6,355
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Prepare Public Hearing Draft 1 2 $ tb $3,010
IN To tat Task 61 2 81 16 $3,010
co 44
Planning Commission(2) 8 b 16 $3,990
A• City Council/Mayor(2) 8 41 8 $2,940
I N Total Task 7 1,1 t0 24 $6,930
to Screencheck Draft(allowance) 21 6 42 52,360
M Final Signage Regulat.ons 1 1 21 4 1 2 $1,035
Total Task a 2 61 12 $2,360
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Calls/Meetings vdth City(allowance) 8 12 1 $3.140
invoicing and Internal Coordination 4; 8 4 6 $2,760
Total Task S' 70
y C 7AC tGif r 1u`fs` s _, /0; l3l= e 701 ;Slf 425
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X Nrect costs
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(Q Print Copies for Study Sessions and Hearings(ailowa,ei
C Travel(allowance)
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btal Direct Costs S1,500
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7 )PTIONAL TASKS-Costs are approximate
Stakenolde,Interviews
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FEE PROPOSAL—CITY OF SAN BERNARDINO Signage Regulations Update
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