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CITY OF SAN BERNARDINO - REQUEST FOR COUNCIL ACTION
From: Michael E. Hays, Director Subject: Determination of Public Convenience or Necessity
for Type 20 Liquor License for El Tigre Market,
Dept: Planning & Building Services 1184 W. 2nd Street
Date: October 10, 1996 MCC Date: October 21, 1996
Synopsis of Previous Council Action:
ORIGINAL
None
Recommended Motion:
That the Mayor and Common Council determine that the public convenience or necessity is served and
direct Planning and Building Services to prepare a letter of Public Convenience or Necessity to the
Department of Alcoholic Beverage Control for a Type 20 liquor license for El Tigre Market at 1184
W. 2nd Street. /
A:T�ryf. lt tiPC>.; !�
Michael IV Hays
Contact person: Michael E. Hays Phone: 384-5357
Supporting data attached: Staff Report Ward(s):
FUNDING REQUIREMENTS: Amount: N/A
Source: (Acct. No.) N/A
(Acct. Description)
Finance:
Council Notes:
Agenda Item No.
iola,, I lgg6
CITY OF SAN BERNARDINO - REQUEST FOR COUNCIL ACTION
STAFF REPORT
SUBJECT: Determination of Public Convenience or Necessity No.
El Tigre Market
Mayor and Common Council Meeting of October 21, 1996
APPLICANT
Ken Choi
El Tigre, Inc.
1184 W. 2nd Street
San Bernardino, CA 92410
REQUEST AND LOCATION
The applicant is establishing the El Tigre Market, in the old La Plaza Market at 1184 W. 2nd
Street, and requesting approval from the State Department of Alcoholic Beverage Control for
a Type 20 liquor license. This license allows off-site sales of beer and wine.
The grocery store is approximately 20,000 square feet, with approximately 780 square feet, or
less than 1% of the store area, devoted to beer and wine sales. The grocery store will be a full
service market, offering fresh meat, produce and dairy products, a bakery, and the usual
assortment of pre-packaged foods. The applicant is proposing interior tenant improvements and
will spruce-up the exterior of the building.
The applicant was notified that the market is located in an area that has an over concentration
of off-site liquor licenses, and that a determination of Public Convenience or Necessity, from
the City, would be required. The application was filed with the Planning Division on August
15, 1996.
ENVIRONMENTAL DETERMINATION
Reuse of the existing building as a grocery store with beer and wine sales is exempt from the
California Environmental Quality Act, Section 15301.
POLICE DEPARTMENT RECOMMENDATION
The Police Department has indicated that they will not oppose the ABC application. (Exhibit
A).
DETERNIINATION
The applicant provided a letter supporting the request for a Type 20 liquor license. Staff feels
that a determination of public convenience or necessity can be met based on the following:
- The establishment of a grocery store in an existing building at 1184 W. 2nd Street will
contribute substantially to revitalization of that general area. The site is across from the
Metrolink Station, and the proposed upgrades to the market will complement this entry to the
City.
- The sale of beer and wine for off-site consumption is a service typically found at grocery
stores. The percentage of physical retail space devoted to the sale of alcohol is minimal and is
accessory to the other services and products provided.
RECOMMENDATION
Staff recommends that the Mayor and Common Council determine that the public convenience
or necessity is served and direct the Planning Division to prepare a letter for the Department of
Alcoholic Beverage Control for a Type 20 alcohol license at 1184 W. 2nd Street.
Exhibits: A Police Department Report
B Applicants' Letter
City of San Bernardino EXHIBIT A
San Bernardino Police Department
Interoffice Memorandum
To. L 21 E D 2-z_0%T, CHIEF OF
From: T
Subject: A.3 . C. APPLZICATTOff- R-COMM'ENDATIONS
Date: 255 , 199a
Commies: A.31 .C.
LOCATION: EL TIGRE WARMqOTJ8E
!18-1 W. Se=nd St .
Sa: CA 92410
TYPE: ABC License Ty e 20 off-Sale Beer/Wine, Person tr,
.P
perSo-n
T,-,p
appljca;4on will r-ot be protested.
concwr wi-_h
r
D. SNELL
Richards
T
THE S3PD 13 COMMITTED TO PROVIDING:
PROGRESSIVE QUALITY POLICE SERVICE;
A SAFE ENVIRONMENT TO IMPROVE THE QUALITY OF LIFE;
A REDUCTION IN CRIME THROUGH PROBLEM RECOGNITION AND PROBLEM SCIVT"'
City of San Bernardino
San Bernardino Police Department
Interoffice Memorandum
To:
L� . D. SNELL.
From: CSR I- M. SOTO
Subject: ABC LICENSE TYPE 20 OFF-SALE BEER/WINE,, P-=RSON TO PERSON
TRANSFER
Date: Septe^.Ler 25, 1996
Copies;
PROBLEM-
on F.w•g ust 29, 1990 $i Tigre inc . applied for ar4 ABC License r r E,
moo,
Tigre Warehouse located at 1184 W. 2nd St . , San Eernardino.
RECOMMENDATIONS•
Approvai for the ABC lAcense is recommended as long as the
applicant obtains alp necessary permits .
FINDINGS:
- was assigned to �nvas—gate tht applicat_ons Submitted by the
applicant for 1184 .�ACCn(� St . -'"Is '-asine'ss is an F'=:ist 27g
are th n placed o.-L the business 1'_cense .
r=e condi�.ia__S pla
previously in4erviewed the manager, Mr. Thomas Sa7azar on 7-y-96
when the appl_cants applied -or their BuSiness License . - spoke
wit;Z M--. Salazar acrain on 9-25-96 . yr. Salazar said there will be
about 80 fail ar_d part time employees and he will be the on-site
�,anage-f. Th? �:si=.esa will be open saver days a week from 7 : 00
a.II t0 10 ; 00 p.TCl. �:e�° will e ro video gamte mach_nes at the
busineas .
r _an a warrant, CDL- and record check cn t:Ze apulicar_ts and they
did not have any outstanding warrants nor a Cr4—:na1 history.
(Refer to attached printouts . } I also ran a location inquiry
response . This response showed nine incidents since 1991 . (Refer
to attac'ed p rir_tout s . }
ATTACF3MENTS : 1 . App:i_cation for ABC License .
2 . -n(i vid,aal Personal Affidavits .
3 . CEL record checks .
4 . Location inCuiry response.
THE SBPD IS COMMITTED TO PROVIDING:
PROGRESSIVE QUALITY POLICE SERVICE;
A SAFE ENVIRONMENT TO IMPROVE THE QUALITY OF LIFE;
A REDUCTION IN CRIME TMROUGM PROBLEM RECOGNITION AND PROBLEM SOLVING
0Cj/(a�i 14�a4 14: 31 yL17b77ovv
EXHIBIT B
R 1 .l 199E
CITY OF SAN BERNARDINO
JEPARTMENT 'J� P A!`JNING &
BUILDI'NG SERVICES
October 9, 1996
Valerie Ross
Principal Planner
City of San 8ernardino
Department of Planning and Building Services
300 North'D' Street
San Bernardino, CA 92418-5084
RE: El Tigre, Inc.
1184 W. 2nd Street
San Bernardino, CA
Dear Ms. Ross:
Please consider the following as justification of public convenience for the
approval of our application at the above location. EI Tigre, Inc operates full
Service Hispanic supermarkets in Los Angeles and San Diego counties. We
Dope that our San Bernardino location will exceed the success of our other
markets.
The Success of this location is dependent on meeting the nerds of the
surrounding community. As you are aware. this part of Son Bernardino does
not currently have a supermarket that offers a in store bakery, fresh meat and
seafood department, service delicatessen, and full lines of fresh produce and
groceries. Not only does E1 Tigre provide these services, we also offer check
cashing and other financial services, as well as a in-store tortilla factory.
Unlike most of the major chain stores, El Tigre customizes Ms product line to
serve the community. The store will offer a comprehensive Hispanic grocery line
with over 1200 items including products imported from El Salvador, Guatemala,
Mexico and Costa Rica- Moreover, our association with Certified Grocers
allows us to keep our prices very competitive with the large :supermarket chains.
On average alcoholic beverage sales account for less that 7% of our total sales,
however, alcoholic beverages are necessary to eompiete our product mix for the
OCT-10-1996 07:56 909699E869 P.01
convenience of our customers. If we were unable to carry alcoholic beverages,
a significant competitive disadvantage would result that may endanger the
success of the entire market.
We are excited about participating in the redevelopment taking place in San
Bernardino. Our supermarket will add approximately 80 Jobs to the local
economy as well as significant tax revenues.
For the above reasons, we feel that public convenience will be served by the
issuance of our beer and wine license. Thank you for your consideration. If you
have any questions or we can be of further assistance please call us at (909)
983-3642.
Ti���
P.02