HomeMy WebLinkAbout2015-147 RESOLUTION NO. 2015-147
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RESOLUTION OF THE MAYOR AND COMMON COUNCIL OF THE CITY OF SAN
2 BERNARDINO ESTABLISHING THE POSITION OF COMMUNITY ENGAGEMENT
OFFICER AND APPROVING THE JOB DESCRIPTION.
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NOW, THEREFORE, BE IT RESOLVED BY THE MAYOR AND COMMON
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COUNCIL OF THE CITY OF SAN BERNARDINO AS FOLLOWS:
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6 SECTION 1: The position of Community Engagement Officer, Range 1400,
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$3,264 - $3,967 per month, is hereby established and the job description for said
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position, attached hereto as Exhibit "A", is approved; and
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SECTION 3: The Human Resources Division Manager is authorized to update
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Resolution Nos. 97-244 and 2011-218 to reflect these actions; and
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RESOLUTION OF THE MAYOR AND COMMON COUNCIL OF THE CITY OF SAN
1 BERNARDINO ESTABLISHING THE POSITION OF COMMUNITY ENGAGEMENT
OFFICER AND APPROVING THE JOB DESCRIPTION.
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3 1 HEREBY CERTIFY that the foregoing Resolution was duly adopted by the,
4 Mayor and Common Council of the City of San Bernardino at
5 meeting thereof, held on the 20th day of July, 2015, by the following vote, to wit:
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7 COUNCILMEMBERS: AYES NAYES ABSTAIN ABSENT
8 MARQUEZ X
9 BARRIOS X
to VALDIVIA X
11 SHORETT X
NICKEL X
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JOHNSON X
13 MULVIHILL X
15 Georg n Hanna, MC, City Clerk
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The foregoing Resolution is hereby approved this day of July, 2015.
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19 R. Carey Da v' , Mayor
City of San ernardino
20 Approved as to form:
21 GARY D. SAENZ,
22 City Attorney
23 By:
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2015-147
ARU��O EXHIBIT "A"
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` Class Code:
M/CC Date Updated:
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City of San Bernardino Signature:
Director, Human Resources
Bargaining Unit: General
Class Specification
COMMUNITY ENGAGEMENT OFFICER
(Police Department)
JOB SUMMARY
Under general supervision, performs professional duties related to public and community
relations. The Community Engagement Officer will be responsible for developing and
implementing communication strategies to enhance the department's presence in the
community consistent with the principles of the department's core mission, vision and values.
DISTINGUISHING CHARACTERISTICS
The Community Engagement Officer, working in close consultation with the Department's Chief
of Police and Command Staff, will act as a spokesperson for the department, media liaison and
community representative, coordinating and implementing public relations tactics including
media relations, social media, and community relations activities on behalf of the department.
All activities will additionally support the overarching communications strategy for the city as
directed by the City Manager's office and Mayor and Common Council.
The preferred candidate will have a proven track record for implementing public relations and
marketing strategies to increase effective communications within government agencies or
private corporations. Experience in technology including social media, web and mobile
applications to leverage their use in internal and external communications is essential. Graphic,
video and web design abilities are a plus.
The ideal candidate will be a self-starter who possesses exceptional interpersonal, verbal and
written communication skills. The selected candidate will possess the ability to motivate others,
establish trust and credibility, develop effective working relationships with community partners
and work closely with department and city staff.
ESSENTIAL DUTIES AND RESPONSIBILITIES
The duties listed below are intended only as illustrations of the various types of work that may
be performed. The omission of specific statements of duties does not exclude it from the
position if the work is similar, related or a logical assignment to this class.
1. Executes communications plan as developed by the department and the City
2. Develop and implement goals, policies, and procedures related to the department and
city communications plan.
3. Creates a proactive public relations environment; Plans and implements public outreach
programs that encompass an integrated communications approach, which can include
media relations, social media, advertising, and direct communication.
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4. Researches, writes, edits and issues press releases, news articles, feature stories and
public service announcements for print, radio, television, and social media.
5. Ensures comprehensive media coverage for department programs, services and events
6. Interfaces with the media and conducts/organizes press briefings and press conferences
where appropriate.
7. Responds to inquiries from the media, neighborhood and community groups,
businesses, employees and the public.
8. Prepares written presentations, conducts on-camera interviews and video reports,
and/or coordinates city-sponsored video projects.
9. Prepares public service messages for television programming and social media.
10. Responsible for ensuring up-to-date content is displayed on the Department's webpage.
11. As directed, assists the Chief of Police in preparing information materials for
presentation and distribution, including written reports and speeches. Identifies speaking
opportunities and prepares speeches and proclamations.
12. Represents the department at special events and interacts with the general public,
community organizations, businesses, and other public and private agencies.
13. Coordinates schedules and may lead public tours of department facility.
14. Responsible for assisting with communications activities in emergencies.
15. Maintains current knowledge of marketing, media relations and broadcasting techniques,
and applicable laws, statutes, codes, and ordinances.
16. Required to maintain a flexible work schedule in order to provide staff support after
normal business hours and weekends, as directed
GENERAL QUALIFICATIONS
Knowledge of:
1. Methods and techniques of journalistic writing and reporting
2. Principles and practices of public information and marketing programs
3. Principles and practices of preparing, producing, and disseminating public information
4. Principles and practices of event planning and scheduling
5. News media sources and resources
6. Techniques in planning press conferences, events and media news releases
7. Media relations and broadcasting techniques, and applicable laws, statutes, codes and
ordinances
8. Protocols and practices of public relations
9. Video and still photography techniques, digital camera operation and related equipment
10. Computer equipment and software applications related to assignment.
Ability to:
1. Write effective, high quality, and informative public information copy for a wide variety of
uses such as press releases, news stories, public interest stories, newsletters, and
pamphlets
2. Plan, direct, organize, and coordinate the police department's media and public relations
activities
3. Provide communication to the public on departmental functions and issues
4. Prepare and present oral and written press releases to diverse audiences and effectively
represent the City and the department
5. Make public presentations to the media on-camera and on-radio
6. Analyze problems, identify alternative solutions, project consequences of proposed
actions and implement recommendations in support of goals with established guidelines
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7. Maintain confidential information learned through the normal course of work
8. Communicate clearly and concisely, both orally and in writing
9. Operate computer equipment and software applications related to assignment
10. Establish and maintain effective working relationships with those contacted in the course
of work
11. Work with various cultural and ethnic groups in a tactful and effective manner.
MINIMUM QUALIFICATIONS
Education, Training and Experience:
A typical way of obtaining the knowledge, skills, and abilities outlined above is graduation
from a four-year college or university with major coursework in journalism, public
administration, communications, public relations/marketing, or closely related field, with two
years of marketing or public relations experience, including experience in a municipal
agency, or any combination of education and experience that provides equivalent
knowledge, skills and abilities is preferred.
Accreditation shall be by a national or regional accreditation body that is recognized by the
Secretary of the United States Department of Education.
Licenses; Certificates; Special Requirements:
A valid California driver's license and the ability to maintain insurability under the City's
vehicle insurance program may be required for certain assignments.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an
employee to successfully perform the essential functions of this class. Reasonable
accommodations may be made to enable individuals with disabilities to perform the essential
functions.
While performing the duties of this class, employees are regularly required to sit; talk or hear, in
person and by telephone; use hands repetitively to finger, handle, feel or operate computers
and other standard office equipment; and reach with hands or arms. The employee frequently is
required to walk and stand.
Specific vision abilities required by this job include close vision and the ability to adjust focus.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee
encounters while performing the essential functions of this class. Reasonable accommodations
may be made to enable individuals with disabilities to perform the essential functions.
Employees generally work under typical office conditions and the noise level is usually quiet.
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