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HomeMy WebLinkAbout09- Administration CITY OF SAN BERNARDINO - REQUEST FOR COUNCIL ACTION Fron: Fred Wilson Subject: Approve submittal of 1997/1998 California Healthy Cities Project Dept: Administration renewal application requesting funds R ! provided by California Healthy Cities Date: September 18, 1997 Blight Student Education Program. Synopsis of Previous Council Action: 10/18/95 Resolution 95-350 approving the application for grant funds provided by the California Healthy Cities Project. Recommended Motion: Adopt Resolution Signature Contact person: City Administrator Phone: 5122 Supporting data attached: Staff Report, Resolution, Application Ward: FUNDING REQUIREMENTS: Amount: No matching funds required. Source:(Acct. No.) None (Acct. Description) Per approval of grant funds Finance: Council Notes: _ Res 97- � zol&lqrl Agenda Item No.q CITY OF SAN BERNARDINO - REQUEST FOR COUNCIL ACTION STAFF REPORT October 16, 1995, the Mayor and Common Council adopted a resolution declaring San Bernardino's participation in the California Healthy Cities Project. The original $5000.00 grant awarded to the City was used to develop a neighborhood based disaster preparedness program called SAFE (Survival Actions For Earthquakes). The SAFE Project year ended January 31, 1997. The program was very successful with over 400 residents in fifteen neighborhoods being trained. The 1997/98 California Healthy Cities Project application, if approved, will provide $7500.00 to create a Student Blight Education Program. The goal of the program is to build a sense of community and beautify a target neighborhood within the City. Specific projects within this grant application include educating youth through interactive presentations, a creative writing contest and neighborhood clean-ups. The Blight Education Project will implement one of the strategies outlined as a critical issue in the Crime Fighting Strategic Plan. The general fund will not be affected if this grant is approved. No matching funds are required under this grant application. Staff recommends that the Council approve submission of this application for grant funds from California Healthy Cities Project and adopt the attached resolution. C CITY OF SAN BERNARDINO qpN BpR � o T � n 1997 CALIFORNIA HEALTHY CITIES RENEWAL APPLICATION O Renewal Application City of. San Bernardino Program Year: October 1, 1997 to June 30, 1998 A. Previous program year's focus: The SAFE (Survival Actions for Earthquakes) Project year ended January 31, 1997. The major goal of the project was to train neighborhood groups to establish a neighborhood disaster preparedness plan in order to successfully respond to a major quake. The project's objective was to train a minimum of 400 families within ten neighborhoods in the city. The major key activities of developing a program, recruiting neighborhoods, and conducting follow-ups with the neighborhoods were all accomplished during the project year. B. Progress toward goals: The objective of training ten neighborhoods was surpassed by four. Within the fourteen neighborhoods, 299 residents were trained. Although the goal of training 400 families was not met, the residents who did receive training were very pleased with the program. C. Problem areas: An obstacle for the SAFE Project was lack of knowledge on the part of residents regarding the City's, as well as the surrounding cities, limited resources should a major earthquake occur. Assuming residents have that knowledge and would want to be trained as a result was inaccurate. The Healthy City Steering Committee has agreed that awareness of those limitations should be the most important marketing tool in encouraging residents to participate in SAFE Training. D. Overall assessment: Healthy Cities support is no longer needed to support the SAFE Project. The program has been institutionalized within the City's Disaster Preparedness Department. The City, as well as the steering committee, are very pleased with the outcome of the first Healthy Cities Project. The Healthy Cities concept played a major role in bringing together many departments for the purpose of a common goal. The relationships that developed have continued on into other areas of City business. As we look forward to a new project year with Healthy Cities, we also look forward to new relationships with other departments such as Code Compliance. Public Services, and Telecommunications. Proposed Project Project Narrative A Crime Fighting Strategic Plan adopted by the City of San Bernardino July 1, 1996, represents an effort to identify community-wide concerns related to crime and to engage the community in addressing those issues. More than 500 people participated in the development of crime fighting strategies through focus groups and community forums open to all city residents. The steering committee devoted hundreds of hours to the task. Those who participated in the focus groups indicated that as a critical issue, blight is second only to crime itself, and is often viewed as a root cause of crime. One of the critical issues outlined in the plan is blight. The goal is to stabilize neighborhoods to improve safety, appearance, and property values. One of the strategies to reach that goal is to develop a program aimed at young children to educate them on the impacts of blight in the community. The program will help children understand the importance of having pride in the way their neighborhood looks. A. Goal: To education and encourage students to evaluate, eliminate and prevent blight in the community and to reduce refuse collected by promoting regular neighborhood clean ups. The ultimate outcome will be an improved appearance of the target neighborhoods, and a safer, healthier community. This will be accomplished by educating youth through interactive presentations, participation in a creative writing contest, and neighborhood clean-ups. B. Target Population and participating sectors of the community: Ten elementary schools within the City, with a student population of approximately 6,500 students. C. Creative or innovative approaches: The proposed effort will offer youth in the community the opportunity to beautify their property and engage in neighborhood cleanups. The program will also lend the opportunity for City staff and students to work side by side toward a common goal. The city will make an effort to reach the target population through a student education program. The program will include: presentations, a creative writing contest, neighborhood clean-ups, and a incentive program for participating schools. The education program will offer students an opportunity to gain information about the following subjects: * Proper use of refuse/recycling containers * What is household hazardous waste * How to properly dispose of household hazardous waste * The importance of keeping your home maintained * The importance of keeping your yard maintained * Available services and how to use them Student presentations will give students the opportunity to ask questions about the program. After the presentation students will then have the basics needed to participate in the creative writing contest and neighborhood clean ups. The creative writing contest will award individual students from each school. Entries will be selected based on their knowledge of community blight and creativity. Each school will have winners that will receive ribbons and incentive items. Entries will then be displayed throughout the community to help educate the public. Neighborhood clean ups will be coordinated by participating schools. Each participating school will hold 4 separate neighborhood clean ups during the grant term. The school will also be responsible for charting the amount of refuse collected at each clean up. Students are asked to participate in each"Trash-a-Thor" by asking family and neighbors to pledge volunteer hours for the community clean up. The top three Trash-a Thon pledges will receive recognition and incentive prizes. Participating schools that fulfill these requirements will receive incentive dollars for the school PTA or ASB. Lastly, students will have an opportunity to evaluate their neighborhood by nominating a neighborhood business or home for a Beautiful Business/Home Award. The students will have an opportunity to vote for the business or home and the winner will be invited for recognition at a school-wide assembly. Nomination criteria will be discussed with the students during the presentations. D. Anticipated Outcome: Students will gain a sense of awareness and ownership in the community. In addition, students will have the knowledge to evaluate, eliminate and prevent blight in the community. Lastly, students will have the ability to work with government towards a common goal. The ultimate outcome will be an improved appearance of the target neighborhoods, and a safer, healthier community. E. Evaluation methods: Student surveys will be conducted prior to participation in the program. Pre-program surveys will evaluate student knowledge and attitudes about blight. A follow-up survey will be taken to determine behavioral changes among students. Students will have the opportunity to share their ideas about the program by entering the creative writing contest and/or nominating a neighborhood business or home for recognition. To measure refuse reduction, participating schools will measure and chart refuse collected during neighborhood clean ups. Evaluation results will be used to determine if the Blight Education Program should be continued and expanded to include other schools and neighborhoods within the City. F. Integration of the Healthy Cities Concept: The project will incorporate the Healthy Cities concept into three additional departments. It will do so by utilizing services from the Code Compliance Department, Public Services Department, and Telecommunications Department. The city will encourage students, their families, and neighborhood associations in the target area to understand the importance to their health and well being that is brought about by living in a clean environment. t. Workplan City: San Bernardino Project Title: Blight Education Program Project Time Frame: October 1, 1997 through June 30, 1998 Goal: To education and encourage students to evaluate, eliminate and prevent blight in the community. Reduce refuse collected by promoting regular neighborhood clean ups, The ultimate outcome will be an improved appearance of the target neighborhoods, and a safer, healthier community. Outcome Objective: By June 30, 1998: * 60% of students surveyed in participating schools will have the knowledge and ability to evaluate, eliminate and prevent blight in the community. * 5% reduction of refuse collected during quarterly neighborhood clean ups. Year 2000 Objective: (11.8) Reduce human exposure to solid waste-related water, air, and soil contamination, as measured by a reduction in average pounds of municipal solid waste produced per person each day to no more than 3.6 pounds. Key Activities 1. Coordinate student education program: October 1997 * Contact school district * Contact schools in target area * Prepare educational materials and program 2. Begin school/neighborhood clean up days in target area Nov. 1997 - May 1998 3. Survey students in participating schools. October 1997 4. Begin school presentations: November 1997 * Creative writing contest * Trash-a-Thon * Beautiful Business/Home award nominations 5. Conduct final survey May 1998 6. Program evaluation May - June 1998 L: Evaluation Process: Students participating in the program will complete a pre-program survey to determine attitudes with respect to blight. A follow up survey will be conducted to determine attitude and behavioral changes among students. Students will have an opportunity to share their ideas about the program by entering the creative writing contest and nominating a neighborhood business or home for a Beautiful Business/Home award. To measure refuse reduction, participating schools will measure and chart refuse collected during neighborhood clean ups. Outcome: * 60% of students surveyed in participating schools will have the knowledge and ability to evaluate, eliminate and prevent blight in the community. * A 5% reduction of refuse collected during quarterly neighborhood clean ups. Qw, 1997-1998 Request For Financial Assistance I Student Incentives T-shirts 120 @ $5.00 ea. $600.00 Notebooks 120 @ $3.50 ea. 420.00 Sport bottles 400 @ $1.00 ea. 400.00 Ribbons 120 @ $1.25 ea. 150.00 Subtotal $1,570.00 School Incentive Trash-a-Thon incentive dollars $4,000.00 j (10 schools @ $400.00 ea.) Subtotal $4,000.00 Clean Up Supplies _ Work gloves 50 @ $5.00 ea. $250.00 Shovels 2 @_$10.00 ea. 20.00 Rakes 2 @ $10.00 ea. 20.00 Brooms 2 @ $10.00 ea. 20.00 Subtotal $310.00 Printing C ontest entry form and guidelines $125.00 (2500 @ .05 ea.) Subtotal $125.00 Personnel Program Coordinator 115 hr.. @ $13/hr $1,495.00 Subtotal $1,495.00 TOTAL AMOUNT REQUESTED $7,500.00 BUDGET NARRATIVE The budget for the proposed plan, detailed in the Request for Financial Assistance section, will provide the necessary costs of and carrying out the proposed Blight Education Project. The following is a description of each budget item: Student Incentives: T-shirts, note books, and other incentives will be purchased. The incentives will all have an educational message and be used to encourage and reward student participation in the program. Ribbons will be purchased and used to recognize students who win the creative writing contest. School Incentives: $400.00 will be awarded to each school completing the requirements for the neighborhood clean up. Clean-up Supplies: Various tools and gloves are needed for neighborhood clean-up days. Printing: Printing will be necessary for contest entry forms and guidelines. Personnel: For this grant, the Education Program Coordinator is responsible for coordination of student education presentations, contests, and surveys. 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