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HomeMy WebLinkAbout19- Parks, Recreation & Community Services ORIGINAL CITY OF SAN BERNARDINO — REQUEST FOR COUNCIL ACTION From: Kevin Hawkins, Director Subject: Resolution ratifying the submittal of a grant application to General Mills Dept: Parks, Recreation and Champions for Healthy Kids for the amount Community Services Dept. of $ 10,000 to implement the "Keep It Moving" Youth Activity Program. Date: January 10, 2011 M/CC Meeting Date: January 24, 2011 Synopsis of Previous Council Action: 2-16-2010 — Mayor and Common Council approved resolution 2010-27, ratifying the submittal of a grant application to General Mills Champions for Healthy Kids. Recommended Motion: Adopt the Resolution ignature Contact person: Robert Lennox Phone: 384-5031 Supporting data attached: staff report,reso,grant application Ward: All FUNDING REQUIREMENTS: Amount: $10,000 grant, no city match Source: (Acct. No.) 123-xxx-xxxx-xxxx-xxxx (Acct Description) Grant Revenue Finance: Council Notes: so C,2,611 `- /y Agenda Item No. 1 q CITY OF SAN BERNARDINO —REQUEST FOR COUNCIL ACTION Staff Report Subject: Resolution ratifying the submittal of a grant application to General Mills Champions for Healthy Kids for the amount of$ 10,000 to implement the"Keep It Moving"Youth Activity Program. Background: The General Mills Foundation, in partnership with the American Dietetic Association Foundation and the President's Council on Physical Fitness developed the Champions for Healthy Kids grant program in 2002. Since its inception the General Mills Foundation awards 50 grants of$10,000 each to not-for-profit groups that develop creative ways to help youth ages 6 to 17 years develop both good nutrition and fitness habits. Over the past 1 I years the Parks, Recreation and Community Services Department has worked to enrich the lives of its youth and families by enhancing the health and vitality of neighborhoods. The Department addresses both health and wellness issues through opening its facilities and parks to provide structured activities and community events led by trained staff, such as: • Youth Sports • Nutrition Cooking Classes • Aerobics and • Drill Team and Drum Squad Innovative programs such as these are not only eligible for consideration but these programs are also encouraged because of the on-going impact they have on the healthy food choices and physical activity of community youth highest at risk of being overweight and obese. Highlighting a Department program and first time special event, a $10,000 grant will allow staff to facilitate the "Keep It Moving" Youth Activity Program. Community Centers across the City will offer twelve (12) physical activities such as: basketball, dance, swimming, drill & drum, track and field for 60-67 youth per center annually. Each program provides 1.5 hours of activity, 3 times per week for twelve weeks. Youth/teens are encouraged to participate in as many programs as possible and a minimum of two hours of nutrition education is included with each program. As a result, participants increase knowledge and consumption of healthy food choices and physical activity for those groups highest at risk of being overweight, obese or severely obese. The grant application submittal deadline was December 15, 2010; one month earlier than the prior year's grant process. Staff submitted by this date and is requesting ratification of the submittal. Staff consistently researches grant opportunities via list serves, intranet, and publications. Staff has updated the Department's master calendar for grant opportunities. The early submittal date for the General Mills opportunity was discovered only two weeks prior to the application due date, prohibiting staff from obtaining Mayor and Common Council approval prior to submitting. Financial Impact: All expenditures are covered by various proposed grant funds. No city in-kind or match required. Total grant funds being applied for is $10,000 for program planning and implementation. Recommendation: Adopt the Resolution I COPY 2 RESOLUTION NO. 3 RESOLUTION RATIFYING THE SUBMITTAL OF A GRANT 4 APPLICATION TO GENERAL MILLS CHAMPIONS FOR HEALTHY KIDS FOR THE AMOUNT OF $ 10,000 TO IMPLEMENT THE "KEEP IT MOVING" 5 YOUTH ACTIVITY PROGRAM. 6 BE IT RESOLVED BY THE MAYOR AND COMMON COUNCIL OF 7 THE CITY OF SAN BERNARDINO AS FOLLOWS: 8 SECTION 1. That the Mayor and Common Council hereby ratify the submittal 9 of grant applications to the General Mills Champions for Healthy Kids, copies of which 10 are attached hereto, marked Exhibit "A" and incorporated herein by reference as fully as 11 12 though set forth at length; and 13 SECTION 2. If awarded, that the grant amount totaling $10,000 be accepted. 14 15 16 17 18 19 20 21 22 23 24 25 26 27 � \ 28 i 1 RESOLUTION NO. 2 RESOLUTION RATIFYING THE SUBMITTAL OF A GRANT APPLICATION TO GENERAL MILLS CHAMPIONS FOR HEALTHY KIDS 3 FOR THE AMOUNT OF $ 10,000 TO IMPLEMENT THE "KEEP IT MOVING" 4 YOUTH ACTIVITY PROGRAM. 5 I HEREBY CERTIFY that the foregoing Resolution was duly adopted by the 6 7 Mayor and Common Council of the City of San Bernardino at a 8 meeting thereof, held on the_day of , 2011, by the following vote, to wit: 9 Council Members: AYES NAYS ABSTAIN ABSENT 10 MARQUEZ 11 DESJARDINS 12 BRINKER 13 SHORETT 14 15 KELLEY 16 JOHNSON T 17 MC CAMMACK 18 19 City Clerk 20 The foregoing resolution is hereby approved this day of , 2011. 21 22 Patrick J. Morris, Mayor 23 City of San Bernardino Approved as to Form: 24 25 By: 26 ames F. Penman, City Attorney 27 28 r EXHIBIT A Genera! Mills Champions for Healthy Kids Grant Application My Organization I My Application j Log Out Please save your work often by clicking the'Save'button at the bottom of this form. For your safety,you will be logged out after 90 minutes without saving. The deadline for this appilcation submission is 12/15/10 at 11:59pm(Central Time) Individuals Responsible Head of Organization(Executive Director,Principal,etc.) Primary Contact Kevin Hawkins Name" Glenda Martin-Robinson Name" Director Title" 909-384-5332 909-384-5160 909364-5233 909-384-5160 Phone#' Fax# Phone#" Fax# robinson_glenda @sbcity.org hawkins_kevin @sbcity.org E-mail Address' E-mail Address° Registered Dietitian(required) Fitness Professional(if applicable) Connie L.Lexion Name' Name 909-883-0807 Phone#" Fax# Phone# Fax# R373170 Registered Dietitian(Rd)#' Credentials Youth Agency Admin.Certificate and Life Credentials` E-mail Address dlexionQmsn.com E-mail Address° Program Name Please enter the official name of the program to receive funding.' `Keep If Moving'Youth Activity Program Brief Program Overview and Rationale Briefly describe what your program will do and why it Is important. Bullet points and/or brief phrases are encouraged. Since the onset of the recession the Department noticed a steady decline in at risk youth registering in the sports and physical activity programs offered. The Department came up with the"Keep It Moving"program because it's important for all youth to be physical activity.The program offers 12 diverse physical activities for 720-800 youth to participate daily and receive nutrition education at very nominal cost or FREE to help prevent chronic diseases,control weight and risk of obesity (Limit 500 characters including spaces/punctuation-approx.80 words) Program Objectives List several objectives of your program. At least one objective related to nutrition and at least one related to physical activity are required. httos://foundationemts.generahnills.com/GrantAnDlicationl.ast)x 12/15/2010 EXHIBIT A Bullet points and/or brief phrases are encouraged. `Increase physical activity for all program participants_ 'Implement youth-led campaigns to Increase daily fruits and vegetables consumption Increase community's awareness and tools that will strengthen their nutrition, physical activity and food security. 'Increase youth ability to make healthy food choices. `Increase parent Involvement in healthv food choices for their families. (Limit 800 characters including spaces/punctuation-approx.100 words) Program Setting Where will your program be delivered to youth?" After-school program Middle School {, Boys 8 Girls Club t. Museum (_ Community center Parks and Recreation Department _t Girl Scouts/Boy Scouts '.j Preschool/Daycare Elementary School _,� State/county/city health department ( '_.? 4-H f_! University _. Head start program WIC clinic High School YMCANWCA Hospital/medical center Other Indian reservation i Target Audience Age,Reach 8 Secondary Audience Enter ranges for the audience age(in years),the number of youth served, and the number of people In the secondary audience Impacted by this program. a.)This program serves youth that are 3 {to 18 `years old. b.)This program has the potential to reach 720 -to B00 "youths during the grant period. 8 c.)This program impacts the following secondary audience(enter ranges for those that apply). Community: 1800 to 5400 people. Families: 300 to 900 people. Explain how secondary audiences,particularly families,are Involved In your program. Bullet points and/or brief phrases are encouraged, Staff would be responsible for planning,training,and documenting. Parents/Familles are encouraged to support youth programslevents and 9 participate in nutrition education and physical activity programs. Additional informationtresources made available for community via activity guide and website I (Limit:500 characters including spaces/punctuation-approx.80 words) Target Youth Recruiting Strategy Explain your recruiting strategy action steps.Please detail how you will recruit,enroll,and maintain participants for this program. Bullet points and/or brief phrases are encouraged. Program Description,application and entry forms will be accessible through the A departmental website and community centers.Participants attending local schools or other departmental programs would be targeted and directly given or mailed program application packets.A creative and compelling media campaign would be placed on Department's website and uploaded on other social media networks. (Limit 500 characters including spacestpunctuation-approx.80 words) Target Youth Gender. Select participant gender: Female htt Ds://foundationgmts.generahnills.com/GrantADDlicationI.asm 12/15/2010 EXHIBIT A Male ®`Both Target Youth Race/Ethnicity Enter percentages below such that the sum equals 100%." • 30 % African-American/African • 2 % American Indian • 1 % Asian 55 % Hispanic/Latino • 2 % Native Hawaiian or other Pacific Islander • 10 % White Target Youth Geographic Location Fill in the below percentages as they apply to your target youth.The sum should equal 100%. • 0 % Rural • 0 % Suburban • 100 % Urban Need for Funding Fill In the below percentages as they apply to your organization; each value should be between 0 and 100(optional). • 70 % Below poverty level • 95 % Free/reduced lunch Special Needs/Risks Addressed If applicable,select any that apply(optional). 1 Overweight,obese,or severely obese El Disability Foster Home ❑ Homeless Q Teen Parent Other low-income youth Explain how your program addresses these special needs: Bullet points and/or brief phrases are encouraged. Physical activity is an essential component of a healthy lifestyle.It can help prevent chronic diseases,help control weight and decrease the risk of obesity. Most of the programs are offered at no cost to low income participants.These participants have been traditional known to fall in most of those special needs and risk categories listed above. (Limit:500 characters including spaces/punctuation-approx.80 words) Key Program Dates Include the proposed timeline for the program's implementation during the grant period. Start Date End Date Planning June / 2011 July / 2011 Youth July / 2011 June / 2012 Participation Evaluation httns.-//foundationgTants.generalmill-,.cum/CrrantAnnlicatinn l.asnx 12/15/2010 EXHIBIT A July / 2012 August / 2012 Method of Delivery Select all that apply(at least one required).` Assessment ❑ Home Visits ® Classes/Lessons L Mailings Community Events FJ Website or Software Contest ® Other Testimonials Family Events Model or Packaged Program Optional-Select any that apply. ❑ ACTIVATE F—v—j Go With the Whole Grain ❑ Animal Trackers ❑ Kidnetic ❑ BodyWorks U PALA ❑ CATCH ❑ Pathways ❑ CAL Girls ❑ SPARK ❑ Dairy Council ❑ Take 10 ❑ Dole 5-a-Day ❑ USDA Team Nutrition ❑ F-dnessGram If you have acquired a well-recognized program developed from another source,please indicate the program title and source below(optional): Harvest of the Month www.harvestofthemonth.com,Tha The Champions Grant program encourages the use of high-quality evaluated interventions. See httty:/lwww.goneraimilis.com/foundation for suggestions. Program Frequency and Duration Explain how many times each program will be conducted and the length of each session. a.)Briefly discuss the program format and indicate the frequency,length,and total number of youth participation sessions.* Bullet points and/or brief phrases are encouraged. Offer twelve(12)various physical activities such as:basketball,dance, swimming,drill&drum,track&field to 60 to 67 youth per program annually. Each program provides 1.5 hrs.of activity,3 times per week for twelve weeks. Youth4eens are encouraged to parfidpate in as many programs as possible.A minimum of two hours of nutrition education is included with each program. (Limit:500 characters including spaces/punctuation-approx.80 words) b.)Total contact per participant: 54 "hours and 0 •minutes. Program Expected Outcomes Select only those that apply(at least one required). Attitude Awareness Behavior change or intent to change behavior [� Knowledge W Skids List the specified outcomes and how the program will produce those results.` Bullet points and/or brief phrases are encouraged. httn.-.:Ant mdatinnQrant.s.aener almiIIs.cnm/C'rrantAnnlicaticm 1.acnx 12/15/2010 EXHIBIT A Program participation would result in:Increase knowledge and consumption of healthy food choices and physical activity for those groups highest at risk of being overweight,obese or severely obese.Knowledge/Findings learned and collected through surveys and observation would assist with program improvement,community empowerment,education and resource referrals. (Limit:500 characters including spaces/punctuation-approx.80 words) Evaluation Plan How will you measure the outcomes)listed above under Expected Outcomes for your program? Specify your plan,Including tools(i.e.surveys,pre/post tests,assessments,skill tests,etc.) Bullet points and/or brief phrases are encouraged. Register/track all youth participating in sports/physical fitness programs Pre and post test each participant on their awareness of nutrition and physical fitness standards Youth and parents complete program evaluation survey Track community event participation and attendance (Limit:500 characters including spaces/punctuation-approx.80 words) Nutrition Topics Select the nutritional topics that are part of your program(at least one required)." EVI Beverage Choices [J Breakfast ® Cereal Fat Food Pyramid/Dietary Guidelines Fruits&Vegetables ❑ Label Reading [� Meals other than breakfast (lunch and dinner) ❑ Low-Fat Dairy ❑ Portion Control Family Meals n Snacking Water We Whole Grain ❑ Other(Describe below) Describe how nutrition topics will be incorporated into the program. Bullet points and/or brief phrases are encouraged. Nutrition education classes and workshops such as youth cooking classes, gardening dubs and food demonstrations would be offered to youth,teens and adults.Classes and workshops would be offered weekly for a average of 1.5 to 2 hours per event Provide nutrition tips and information from programs such as Harvest of the Month and Go With the Whole Grain. (Limit:500 characters including spacestpunctuation-approx.80 words) Physical Activity Select the physical activities that are part of your program(at least one required). Q Active Play [] Adventure Sports Aerobics [J Biking Dance [] Fitness Classes (� Gardening ❑ Rock Climbing Swimming ] Team Sports R Walking/Step Counting [] Weight Llfting ❑ Yoga [±/] Other(Describe below) Describe how physical activity will be incorporated Into the program. Bullet points and/or brief phrases are encouraged, https://foundationgrants.genemhnills.com/GrantApplicationl.aspx 12/15/2010 EXHIBIT A The Department offers physical activities for residents of all ages year-round. All youth sports and physical fitness programs/events offered would allow all participants to receive more than the State&Federal minimum requirement of daily physical activity for youth. (Limit:500 characters including spaces/punctuation-approx.80 words) Staffing Model Describe who will staff your program and their roles.Make sure to include how the Registered Dietitian will be utilized. Bullet points and/or brief phrases are encouraged. The Registered Dietitian would provide a minimum of(8)1-1.5 hrs.of nutrition education during programs/activities located in tow-income neighborhoods. Staff would be responsible for implementing program/activity,training and tracking participants'and program's progress. (Limit:500 characters Including spaces/punctuation-approx.80 words) Documentation List the type of photographs(10-15)you plan to send as part of your evaluation." Bullet points and/or brief phrases are encouraged. a Types of photographs sent for the evaluation would depict youth and teens successfully participating In the various nutrition and physical activity programs. Photo may appear on fliers,posters and newsletters. (Limit:500 characters including spaces/punctuation-approx.80 words) Sustainability Describe how the program(staffing,future funding,etc.)will be sustained beyond the grant period. Bullet points and/orbriefphrases are encouraged. It has always been a tradition of the Parks&Recreation Department to fund II affordable programs/events that enhance the health and lifestyles of its residents.The Department is well aware of families having difficulties making choices between paying rent,food or youth programs due to high unemployment and low income.The Department already budgets funds for these types of programs but grants such as the Champion Grant allow the (Limit:500 characters including spaces/punctuation-approx.80 words) Budget Provide a budget estimate and grant request for the program. Include iustification of each expense(both startup and delivery)in the spaces provided. The total must equal exactly$10,000.Note:Please use whole dollar amounts only.. Type of Devetopment/ Program Computed Description Expense Start-up Cost Delivery Cost Subtotal and Rationale Fund 3 staff @$10/hr.for 648 hours A Staff/Consultants $0 $6460 $6480 allowing the Department to offer 12 activities/programs for 60-67 Office& Funds to provide fliers,copies and Administrative Supplies $150 $.150 $300 participants registrations Funds would allow program to A Food N/A $1000 $1000 provide water and nutritious snacks during program @$1.25/participant ' Equipment/Caphal $0 N/A $0 httns://foundationarants.generalmills.com/GrantAnt)licationl.asnx 12/15/2010 + EXHIBIT A r Funds to provide participants Program Materials $220 $2000 $2220 awards(metals,trophies, certificates)acknowledging Travel $0 $0 $0 Other/Indirect $0 $o $0 Total $370 $9630 $10000 Calculate Totals Breakout of nutrition vs.physical activity expenses. Must equal 100%: 12 %Nutrition expenses' 88 %Physical activity expenses" Breakout of education vs.equipment expenses. Must equal 100%: 78 %Education* 22 %Equipment and overhead What is your organization's annual revenue? $5269800 Optional-Briefly describe additional secured funding for this project,including(under name and amounts.If none,type none. The Department was awarded$310,506 by California Department of Health Services for a three year term(October 1,2010 through September 30,2013) to specifically collect data related to nutrition education programs evaluation and effectiveness to population served,audience reached and Items to measure program effectiveness_Unfortunately,only 15 to 20%of these funds can be used for one time only physical activity demonstrations. (Limit:500 characters including spaces/punctuation-approx.80 words) Conclusion Why is this program worthy of a Champions Grant?What makes it unique,innovative and exemplary? Note.Do not repeat Information shared earlier In the application.- Just as the General Mills Foundation works to enrich the lives of children and A families by enhancing the health and vitality of neighborhoods,so is the mission of the San Bernardino Parks,Recreation and Community Services Department.Since 1998,the department has been a leader In addressing health and wellness issues through its many programs and parks promoting nutrition and physical activity. The Department enriches residents'lives through the development and implementation of innovative and exemplary programs such as Ul Folks Soccer,"Stepping Out Childhood Obesity"Drill&Drum Competition,Dancing, Swim Teams and Youth Basketball League. Reasons programs are worthy: -Provides affordable activities for groups highest at risk of poor nutrition and physical fitness habits. ' (Limit:1200 characters including spaoss/punctuation-approx 200 words) ❑ If selected to receive a Champions for Healthy Kids grant,this organization agrees to complete all requests for information and evaluation data in a timely manner,before,during and after the grant period.' Save or Submit Click Save&Update if you plan to complete and finalize it later.If the above is correct and complete,click Finalize and Submit,and you will receive on-screen confirmation that your application has been submitted successfully. Save&Update E Finalize&Submit https://foundationgrants.generalmills.com/GrantApplicationl.aspx 12/15/2010 EXHIBIT A 2011 General Mills Champion for Kids Grant "Keep It Moving"Youth Activity Program Brief Program Overview and Rationale Since the onset of the recession the Department noticed a steady decline in at risk youth registering in the sports and physical activity programs offered. The Department came up with the "Keep It Moving" program because it's important for all youth to be physical activity.The program offers 12 diverse physical activities for 720-800 youth to participate daily and receive nutrition education at very nominal cost or FREE to help prevent chronic diseases,control weight and risk of obesity Program Objectives *Increase physical activity for all program participants. *Implement youth-led campaigns to increase daily fruits and vegetables consumption * Increase community's awareness and tools that will strengthen their nutrition, physical activity and food security. *Increase youth ability to make healthy food choices. *Increase parent involvement in healthy food choices for their families. Target Audience Age,Reach&Secondary Audience Staff would be responsible for planning,training,and documenting. Parents/Families are encouraged to support youth programs/events and participate in nutrition education and physical activity programs. Additional information/resources made available for community via activity guide and website Target Youth Recruiting Strategy Program Description,application and entry forms will be accessible through the departmental website and community centers. Participants attending local schools or other departmental programs would be targeted and directly given or mailed program application packets. A creative and compelling media campaign would be placed on Department's website and uploaded on other social media networks. Special Needs/Risks Addressed: Physical activity is an essential component of a healthy lifestyle. It can help prevent chronic diseases,help control weight and decrease the risk of obesity. Most of the programs are offered at no cost to low income participants. These participants have been traditional known to fall in most of those special needs and risk categories listed above. Program Frequency and Duration Offer twelve(12)various physical activities such as: basketball, dance, swimming, drill & drum,track & field to 60 to 67 youth per program annually.Each program provides 1.5 hrs.of activity,3 times per week for twelve weeks. Youth/teens are encouraged to participate in as many programs as possible.A minimum of two hours of nutrition education is included with each program. Program Expected Outcomes Program participation would result in: Increase knowledge and consumption of healthy food choices and physical activity for those groups highest at risk of being overweight, obese or severely obese. Knowledge/Findings learned and collected through surveys and observation would assist with program improvement,community empowerment,education and resource referrals. Evaluation Plan Register/track all youth participating in sports/physical fitness programs Pre and post test each participant on their awareness of nutrition and physical fitness standards Youth and parents complete program evaluation survey Track community event participation and attendance Nutrition Topics EXHIBIT A Nutrition education classes and workshops such as youth cooking classes, gardening clubs and food demonstrations would be offered to youth, teens and adults. Classes and workshops would be offered weekly for a average of 1.5 to 2 hours per event.Provide nutrition tips and information from programs such as Harvest of the Month and Go With the Whole Grain. Physical Activity The Department offers physical activities for residents of all ages year-round.All youth sports and physical fitness programs/events offered would allow all participants to receive more than the State & Federal minimum requirement of daily physical activity for youth. Staffing Model The Registered Dietitian would provide a minimum of (8) 1-1.5 hrs. of nutrition education during programs/activities located in low-income neighborhoods. Staff would be responsible for implementing program/activity,training and tracking participants' and program's progress. Documentation Types of photographs sent for the evaluation would depict youth and teens successfully participating in the various nutrition and physical activity programs.Photo may appear on fliers,posters and newsletters. Sustainability It has always been a tradition of the Parks & Recreation Department to fund affordable programs/events that enhance the health and lifestyles of its residents. The Department is well aware of families having difficulties making choices between paying rent, food or youth programs due to high unemployment and low income. The Department already budgets funds for these types of programs but grants such as the Champion Grant allow the Department to offer participants/families scholarships. Budget/Justification • Staff/Consultants: Fund 3 staff (, $10/hr. for 648 hours to allow the Department to offer 12 clifterent activities'programs tirr 60-67 youth%program. ($6.480) • Office&Administrative Supplies Funds to provide fliers.copies and postage($300) • Food: Funds would allow program to provicic water and nutritious snacks fit,' $1.25/participant. ($1.(100) • Program Materials: funds used to provide participants awards (metals. trophies, certificates) acknowledging accomplishments and to reinforce behavior. ($2,220) What is your organization annual revenue?$5,269,800 Additional Funding for Project The Department was awarded$310,506 by California Department of Health Services for a three year term (October 1, 2010 through September 30, 2013) to specifically collect data related to nutrition education programs evaluation and effectiveness to population served, audience reached and items to measure program effectiveness.Unfortunately,only 15 to 20%of these funds can be used for one time only physical activity demonstrations. Conclusion Just as the General Mills Foundation works to enrich the lives of children and families by enhancing the health and vitality of neighborhoods, so is the mission of the San Bernardino Parks, Recreation and Community Services Department. Since 1998, the department has been a leader in addressing health and wellness issues through its many programs and parks promoting nutrition and physical activity. The Department enriches residents' lives through the development and implementation of innovative and exemplary programs such as Lil Folks Soccer, "Stepping Out Childhood Obesity" Drill & Drum Competition,Dancing,Swim Teams and Youth Basketball League. Reasons programs are worthy: -Provides affordable activities for groups highest at risk of poor nutrition and physical fitness habits. -Partners with State and Local agencies with like goals to register, track and document changes nutrition and physical fitness activities. EXHIBIT A -Encourages parents/community members to volunteer time towards building the confidence youth self- esteem. -Host community events supported by families and community members. The"Keep It Moving"program will impact nutrition and fitness and is worthy of a Champion grant I I I i i i i I i Ili li �I I I i I li