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CITY OF SAN BERNARDINO REQUEST FOR COUNCIL ACTION
From: Valerie C. Ross, Director
Subject: An ordinance of the City of San Bernardino
amending various provisions of Chapter 19.22 Sign
Regulations of the Development Code, including a
proposal for an electronic message center sign for the
Hospitality Business District. (Development Code
Amendment No. 09-01).
Dept: Development Services
Date: August 26, 2009
MCC Date: September 21, 2009
Synopsis of Previous Council Action:
None
Recommended Motion:
That the hearing be closed and said ordinance be laid over for final adoption.
~u (), RHY
Valerie C. Ross
Contact Person: Terri Rahhal, City Planner
Phone: 3330
Supporting data attached: Staff Report
Ward(s): Citywide
FUNDING REQUIREMENTS:
Amount: NI A
Source:
Acct. Description:
Finance:
Council Notes:
Agenda Item No. 20
q-l'-()4f
CITY OF SAN BERNARDINO REOUEST FOR COUNCIL ACTION
STAFF REPORT
ADDlicant: Quiel Bros. Signs
272 South "I" Street
San Bernardino, CA 92410
(909) 885-4476
Subiect:
An ordinance of the City of San Bernardino amending various provisions of Chapter 19.22 Sign
Regulations of the Development Code, including a proposal for an electronic message center
sign for the Hospitality Business District. (Development Code Amendment No. 09-0 I).
Baclmround:
The applicant submitted the subject Development Code Amendment (DCA) application as a
proposal to update and revise the City's sign regulations. The Planning Commission reviewed
the proposed DCA at two consecutive meetings in June and July of 2009.
On June 24, 2009, the Planning Commission considered the proposed DCA. On stafI's
recommendation, the Planning Commission recommended approval of the electronic message
center sign for the Hospitality Business District and continued the rest of the proposed DCA for
further study. Commissioners Heasley and Mulvihill volunteered to work with staff and the
applicant to study the details of the proposed DCA. The working group met twice, agreed on
some modifications to the original proposal, and jointly recommended a final version of the
DCA for approval.
On July 29, 2009, the Planning Commission considered the revised DCA proposal and the
recommendation of the working group. After some discussion, including questions and answers
of the applicant, Commissioners Coute, Durr, Heasley, Longville, Mulvihill, Muil.oz, Rawls and
Sauerbrun voted unanimously to recommend that the Mayor and Common Council approve
DCA No. 09-01. Commissioner Hawkins was absent. The July 29,2009 Planning Commission
staff report and action statement (Exhibit I) contains a summary of the proposed DCA and the
full text of the sign regulations with proposed amendments shown in strikeout underline format.
Financial ImDact:
None. The applicant has paid the cost of processing the Development Code Amendment.
Recommended Motion:
That the hearing be closed and said ordinance be laid over for final adoption.
Exhibits:
1. July 29, 2009 Planning Commission Staff Report and Statement of Action
2. Ordinance
2
~ CITY OF SAN BERNARDINO EXHIBIT 1
~ STATEMENT OF OFFICIAL PLANNING COMMISSION ACTION
PROJECT
Number:
Development Code Amendment No. 09-01
Applicant:
Quiel Bros. Signs
Description:
A request to modify various provisions of Chapter 19.22, Sign Regulations
of the City Development Code, including a proposal to approve addition
of an electronic message center sign in the Southeast Industrial Park
Redevelopment Area for the Hospitality Business District.
ACTION:
RECOMMENDED APPROVAL
Meeting Date:
July 29, 2009
The Planning Commission recommended that the Mayor and Common Council approve
Development Code Amendment No. 09-01 based on the Findings of Fact as recommended.
VOTE
Ayes:
Nays:
Abstain:
Absent:
Coute, Durr, Heasley, Longville, Mulvihill, Muiioz, Rawls and Sauerbrun
None
None
Hawkins
I hereby certify that this Statement of Official Action accurately reflects the final determination
of the Planning Commission of the City of San Bernardino.
7~
--;z '30-0;
Date
Terri Rahhal, Deputy Director/City Planner
cc: Case File, Department File
CITY OF SAN BERNARDINO
Development Services Department - Planning Division
Interoffice Memorandum
TO:
Planning Commission ';7:' c:P~
Terri Rahhal, Deputy Director/City Planner
FROM:
SUBJECT:
Agenda Item 2: Development Code Amendment (DCA) No. 09-01
Proposed Amendments to Chapter 19.22, Sign Regulations.
DATE:
July 22, 2009
COPIES:
Valerie C. Ross, Director; Henry Empei'io, Jr., Senior Deputy City Attorney
The Planning Commission considered DCA No. 09-01 on June 24, 2009, recommended that the
Mayor and Common Council approve the Hospitality Business District electronic message center
and continued the matter for further review of the other provisions of the DCA.
Commissioner Heasley and Commissioner Mulvihill volunteered to participate in a working
group with staff and the applicant to review and refine the proposed DCA. The attached revision
of DCA No. 09-0 I is recommended jointly by the working group.
Kev Elements of DCA No. 09-01
~19.22.030 Definitions This section has been updated and improved substantially with many
additional defInitions.
~19.22.040 Sign Permit Required This section contains an amendment proposed to recognize
a procedure that is followed occasionally, for the Development Services Director to present
unusual or potentially controversial sign permits or sign programs to the Planning Commission
for design review. This review process is also proposed to be the standard review procedure for
on-site electronic message center (EMC) signage. This section also requires that on-site EMC
signage be proposed in a sign program for the entire site, which shall include removal of non-
conforming signs and an on-going prohibition of temporary signs after the EMC is in place.
~19.22.080 Off-Site Signs New provisions for conversion of existing billboards to EMC signs
are proposed in this section, subject to a Conditional Use Permit (CUP). This opportunity would
be limited to existing, legally established and permitted billboards within 600 feet of a freeway
frontage and no closer than 1,000 feet from any existing or approved Electronic Message Center
Sign, whether on-site or off-site. No increase in height or sign face area would be permitted. This
section also contains the provision for a Hospitality Business District EMC to be approved
subject to a CUP, which the Planning Commission already recommended.
DCA No. 09-01
PC hearing dale: 7/29/09
Page 2
~19.22.1S0 Sign Regulations Table 022.01 is revised to permit on-site EMC signs in
commercial and industrial districts, subject to design review by the Planning Commission. This
table also contains a proposal to change the formula for determining maximum commercial
building signage from 1.5 square feet of sign area per lineal foot of building frontage to 2 square
feet per lineal foot.
Recommendation: Staff recommends that the Planning Commission recommend approval of
DCA No. 09-01 to the Mayor and Common Council, based on the following Findings ofFaet:
Findinl!s of Fact
I. The proposed amendment is consistent with the General Plan.
The proposed Development Code Amendment (DCA) would provide for more effective
advertising with electronic media, and would encourage renovation, modernization and
reduced cluttering of existing commercial signage in the City, consistent with the
following General Plan goals and policies:
Goal 4.1: "Encourage economic activity that capitalizes on the transportation and
locational strengths of San Bernardino!"
,,--.,
Goal 4.3: "Continue and expand the City's marketing and promotional campaigns".
Policv 5.3.5: "Create entry improvements to help identifY distinct districts;... "
Policv 2.3.3: "Entries into the City and distinct neighborhoods should be well defmed or
highlighted to help defme boundaries and act as landmarks."
2. The proposed amendment would not be detrimental to the public interest, health, safety,
cOllvenience or welfare of the City.
The proposed amendment provides for appropriate design review for new signage, in a
way that will encourage abatement of non-conforming signs and reduced usage of
temporary signs. Therefore, the proposed Development Code Amendment serves the
public interest and convenience and would not be detrimental to public health, safety, or
general welfare.
Recommended Motion: That the hearing be closed and that the Planning Commission
recommend that the Mayor and Common Council approve Development Code Amendment No.
09-01 based on the Findings of Fact as recommended.
Attachment: Development Code Chapter 19.22, Sign Regulations, with proposed revisions.
SIGN REGULATIONS - 19.22
CHAPTER 19.22
SIGN REGULATIONS
Section Pal!e
:9.22. 0: 0 Purpose ................................................................................................................. ID-17
:9.22.020 Applicability ......................................................................................................... ID-18
:9.22. 030 Definitions ............................................................................................................ III-18
19.22 .040 Sign Permit Required ........................................................................................... ID-22
19:"22."05cJ Exempt Signs........................................................................................................ ID-23
:9.22.060 Prohibited Signs ................................................................................................... ID-27
~22~C7c Temporary Signs................................................................................................... ID-27
19.22 . 08 C Off-Site Signs ....................................................................................................... ID-28
,9.22. 090 Permanent Flags ................................................................................................... ID-31
1".22 . 100 Abandoned Signs.................................................................................................. ID-32
:9.22. :10 Sign Construction and Maintenance..................................................................... ID-33
19.22.120 Nonconforming Signs........................................................................................... ID-33
,9.22. : 30 Removal of Illegal Signs ...................................................................................... ID-34
:9.22 . :40 Inventory and Abatement ..................................................................................... ID-34
:9.22.:50 Sign Regulations................................................................................................... ID-34
Table
022.00
022.01
Exempt Signs (Do Not Require Sign Permit) ...................................................... ID-24
Sign Regulations by Land Use Category .............................................................. ID-35
Guidelines
G:9. 22 .170 Sign Design Guidelines.................................................................................... IDM
19.22.010 PURPOSE
The purpose of this Chapter is to establish sign regulations that are intended to:
A. Protect the general public health, safety, welfare, and aesthetics of the community.
B. Implement community design standards, consistent with the General Plan.
C. Promote the Community's appearance by regulating the design, character, location,
type, quality of materials, scale, color, illumination, and maintenance of signs.
D. Encourage himit the use of signs which provide direction and aid orientation for
businesses and activities.
E. Promote signs that identifY HSeS businesses and premises without confusion.
F. Reduce possible traffic and safety hazards through good signage.
SIGN REGULATIONS - 19.22
19.22.020 APPLICABILITY
No signs shall be erected or maintained in any land use district established by this Development
Code, except those signs specifically enumerated in this Chapter. The number and area of signs as
outlined in this Chapter are intended to be maximum standards. In addition to the enwnerated
standards, consideration shall be given to a sign's relationship to the overall appearance of the
subject property as well as the surrounding community. Compatible design, simplicity, and sign
effectiveness are to be used in establishing guidelines for sign approval, but shall not limit
maximum standards for signs.
19.22.030 DEFINITIONS
Abandoned Shm: Any sign, sign structure, advertising structure or display not maintained in
accordance with Section 19.22.110 for a period of 90 days or more. An abandoned sign is
deemed to be a public nuisance. MC 1057 10/8/99
Address Sign. The numeric reference of a structure or use to a street, included as part of a wall or
monument sign.
Advertisinl! Media. The means bv which an advertising message is carried to potential customers.
including internet. magazine. newspaper. radio. signage and television.
A-Frame Sign. A free standing sign usually hinged at the top, or attached in a similar manner, and
widening at the bottom to form a shape similar to the letter" A". Such signs are usually designed to
be portable; hence they are not considered permanent signs.
Amortization. I) In accounting terms. this refers to the method in \\hich an intangible asset is
depreciated over a specified period of time. 2) In terms relevant to signage and urban planning. it
convevs the "grace period" beginning on the date a sign o\\ner is notified that removal of a
previously conforming sign has been ordered. and ending on the date removal is required. This
process makes a structure which was legally erected with al: permits. legallv non-conforming for a
period of time. After an amortization period. the sign becomes illegal and non-conforming.
Animated or MoviRl? Sign. ARy sign which Hoes mo\'emeRt, lighting. Br special materials tB
depicti!1g action. motion. light or color changes or cr-eate a special effect or scene through electrical
or mechanical means. excluding electronic message signs.
Awninl!. Canoll\'. er Marcllolee Sign. A RBR electric sigR that is prilJled BR, paiflled OR, or attached to
an a'NRiRg. canopy. or maFquee and is only permitted on the vertical surface or flap. A building
mounted sign that provides additional functionality as shelter or shade.
Backlil!hted Letter. An illuminated reverse channel letter (open or translucent back) so light from
the letter is directed against the surface behind the letter. producing a halo lighting effect around the
letter; also referred to "silhouette lighted" or "halo lighted".
SIGN REGULATIONS -19.22
Banner. Fla!!. Pennant or Balloon. Any cloth, bunting, plastic, paper, or similar material used for
advertising purposes attached to or pinned on or from any structure, staff, pole, line, framing, or
vehicle, including captive balloons and inflatable signs but not including official flags of the United
States, the State of California., and other states of the nation, counties, municipalities, official flags
offoreign nations and nationally or internationally recognized organizations.
Bench Sign. Copy paiFlted OFl aFl:. portion of a bu:; stop beFleh. A sign located on the seat or back of
a bench or seat placed on or adiacent to a public right-of~wav. A type of street furniture.
Billboard or Outdoor Advertisinl! Sign. A sign structure advertising an establishment,
merchandise, service, or entertainment, which is not sold, produced, manufactured, located or
furnished at the site on which the sign is located. This does not include Freeway Signs or Kiosk
Signs. MC 929 1119/95
Buildinl! Code. State and/or local regulations governIng public health. welfare and safety of
construction and maintenance.
r
Buildinl! FasciaFaee aFla/or FroFlta~e. The leFlgth of the siFl!;le fnJRt building: elevatioFl iFl ,,"hieh tfle
primEll) eAtFllJ1Ce to the tlllsiAeGS is located. That portion of anv elevation of a building. extending
vertic all v from the grade to the top of parapet wall or eaves. and horizontally across the entire width
of the building elevation. including slanted wall surfaces sometimes referred to as mansards. If
more than I business is located in a single building, then such length shall be limited to that portion
which is occupied by each individual business.
Buildinl! Mounted Sil!n. A sign that is applied or attached to a building.
Cabinet Sil!n. A sign structure consisting of the frame and facets). not including the internal
components. embellishments or support structure.
Canopy. See Marquee.
Canopv Sil!n. (!) A building-mounted sign functioning as a marquee. (2) A sign mounted on a
marquee or canopv.
Chanl!eable COpy Panel. A section of a sign that functions like a changeable copv sign.
ChanI!eable CODV Sign. "A. sigH de5igHea to allow the changing of csp)' through manual.
mechanical, or electrical means iAcludiAg time and temperature. A variable message sign composed
sf individual letters. panel-mounted in or on a track system. or may be electronicallv variable.
Channel Letter. Fabricated or formed three-dimensional letter that mav accommodate a light
source.
Civic Event Sign. A temporary sign, other than a commercial sign, posted to advertise a civic event
sponsored by a public agency, school, church, civic-fraternal organizations, or similar non-
commercial organization.
SIGN REGULATIONS -19.22
Commefcial SeasElRal Silo:R. .'\R "epeR" or "dosed" wiRdow sign. posted OR a seasoRal basis.
Conforminl! Sil!n. A si1!n that is legally installed in accordance with federal. state and local laws
and ordinances.
Conspicuitv. The characteristics of the si1!n that enable an obseryer to differentiate the si1!n from
the surrounding environment.
Construction Sign. A temporary sign erected on the parcel on which construction is taking place,
limited to the duration of the construction, indicating the names of the architects, engineers,
landscape architects, contractors, or similar artisans, and the owner, financial supporters, sponsors,
and similar individuals or firms having a major role or interest with respect to the structure or
project.
Content Neutral Time. Place and Manner Rel!Ulations. Consistenth' applicable non-
discriminatory sign regulations that specify. without reference to the content of the message. when.
how and where a sign can be displaved. with physical standards. such as but not limited to height.
size and location. that allow the sign to be readable.
Contrast. The difference or degree of difference between things having similar or comparable
natures. such as light and dark areas. colors. or typefaces.
r".,
CODV Area. Areas that enclose the actual COpy on a sign.
Custom Sil!n. A sign designed. manufactured and installed to meet the requirements of a specific
location.
Deck Cabinet. Similar in detail and use as a racewav. except larger in cross section. to provide a
background area.
Dimensional Letter. A specification description of a letter. logo or symbol. either cut out. cast.
molded or fabricated in material such as metal or plastic. to create a raised condition.
Directional Sism. A sign limited to directional messages, principally for designed to provide
direction to pedestrian or vehicular traffic,. SHCH as "ORe way". "eRtrance", or "e],it".
Directory Sign. A sign that identifies the names and locations of tenants in a multi-tenant building
or in a development made up of a group of buildings. for listiRg tHe tCRElflts or OCCllpaRtS afld their
sHite nHmbers of a bHildiAg or ceRter.
Double-faced Sign. .^. siFlgle structHre desigAed witH tHe intcAt of providing eepy OR botH sides."A
sign with two parallel opposing (back-to-back) faces.
Electric Sil!n. Any sign containing or using electrical wiring.
SIGN REGULATIONS - 19.22
Electronic Message Center (EMC) SieH. A sign ilaving tile eaflallility sf flresenting variable
message sign that utilizes computer-generated messages or some other electronic means of
chan>cinL' CliP', Thc,c ,iL'lb indude displays usinL' incandescent lamps. LED's. LCD's or PDP's.
by I3rojecting an electronicall:; eOfltrolled l3attern against a eontFa5tiflg saekgrollfld aIld wiliciI CaR
be programmed to tile message disl3lay l3eriodically. Me lI6')1/lY01
Exterior Illuminated Sil!n. A si!!n th~t is illuminated by a li!!ht source that is directed toward. and
shines on the face of a si!!n. Also called direct illumination.
Eaveline. The bottom of the roof eave or parapet.
C EAVf!UNE
Face. The surface area on a sign where advertisin!! copv is displayed.
Fascia Sil!n. A building mounted sign.
Flal! Test. A tar!!et raised in order to determine the appropriate height and/or size of a sign.
Flashinl! Sign. A sign that contains an intermittent or sequential flashing light source. Generally.
the sign's message is constantlv repeated. and the sign is most often used as a primary attention-
getting device.
Flat Cutout Letter. A dimensional letter cut from sheet or plate stock.
Fluorescent Lamp or Tube. Electric-dischar!!e lighting utilizing !!lass tubing manulactured to
standard lengths.
Font. A set of letters. numerals and shapes which conform to a specific set of design criteria.
Freestandinl! Sign. A sign that is supported by I or more uprights, braces, poles, or other similar
structural components that is not attached to a building or buildings.
Freewav Sign (off-site). A sign adjacent to a freeway right-of-way which advertises a freeway
adjacent business or a qualifYing business in close proximity to a freeway pursuant to the provisions
of 19.22.080(4) of this chapter. MC 9291/19/95
Freewav Sil!n (on-site). A sign adiacent to a freewav right-ot:wav. advertising the pnmary
business or businesses located on that site.
SIGN REGULATIONS - 19.22
Front Lil!hted Letter. An illuminated channel letter with translucent face.
Future Tenant Identification Sil!ll. A temporary sign which identifies a future use of a site or
building.
Grand OoeninP. A promotional activity not exceeding 30 calendar days used by newly established
businesses, within 2 months after occupancy, to inform the public of their location and service
available to the community. Grand Openings does not mean an annual or occasional promotion of
retail sales by a business.
Height of Sil!ll. The greatest vertical distance measured from the existing grade at the mid-point of
the sign support( s) that intersect the ground to the highest element of the sign.
Holiday Decoration Sil!ll. Temporary signs, in the nature of decorations, clearly incidental to and
customarily associated with holidays.
Identification Sil!ll. A sign providing the name, type of business, or the name and logo in
combination, identifYing a particular business establishment.
Illel!al Sil!ll: Any of the following:
r
· A sign erected without first complying with all ordinances and regulations in effect at the
time of its construction and erection or use.
· A sign which is a danger to the public or is unsafe. (A sign that is a public nuisance as
defmed in MC Section 8.30.010.)
· A sign which is a traffic hazard not created by relocation of streets or highways or by acts
of the City or County. (A sign that is a public nuisance as defined in MC Section
8.30.010.)
· A sign that is a public nuisance as defined under Municipal Code Section 8.30.010. MC
105710/8/99 (includes abandoned signs)
Illuminated Sil!ll. A sign with an artificial light source for the purpose of lighting the sign.
Informational Sil!ll. A sign identifYing the type of product of service provided by a business. MC
90 I 5/20/94
Institutional Sil!ll. A sign identifYing the premises of a church, school, hospital, rest home, or
similar institutional facility.
Interior Sil!n. A sign located inside a building or other facility not meant to be viewed primarily
from a public right-of-way.
Internallv Illuminated Sil!n. A sign that is illuminated bv a light source that is contained inside
the sign.
SIGN REGULATIONS -19.22
Kiosk. An off-premise sign used for directing people to the sales office or models of a residential
subdivision project. Design details of such signs are shown as Figure 16-1 under Section
19.22.080(2)(C) of this Chapter.
LCD. Liquid Crystal Displav.
LED. LiQht EmininQ Diode.
LeQal Nonconforming Sil!ll. A legally established sign which fails to conform to the regulations of
this Chapter.
Lee:ibilitv. The characteristics of letters. numbers. graphics or symbols that make it possible to
ditTerentiate one from the othcr. See Conspicuity.
Listed Sil!n. A sil!ll labeled to indicatc that the manufacturer of the siQn is identified in a list
published bv a National Recognized Testing Laboratorv as producinQ signs in conformance with
the applicable American National Standard.
Local Shopping Center. A shopping center with a gross site area of less than 20 acres. (MC 1179
9/16/04
Lol!o. An established identifYing symbol or mark associated with a business or business entity.
MC 834 6/19/92
,,,--
Logo Sil!ll. An established trademark or symbol identifYing the use of a building.
Maior Tenant. A shopping center key tenant(s), which serves to attract customers to the center
through its size, product line, name, and/or reputation as determined by the center property
owner/authorized property management. The term anchor tenant is interchangeable with the term
major tenant. MC 834 6/19/92; MC 1179 9/16/04
Mansard. A decorative fascia used to hide equipment or articles on the roof or to enhance the
storefront appearance.
MarQuee. A permanent canopv. often of metal and glass. projecting over an entrance.
MarQuee Sil!n. (1) A sign mounted on a permanent canopy; (2) A traditional industry term for the
variable message section ofa canopv sign; (3) An integral sign and permanent canopv.
Menu Board. A variable message sign that allows a retailer to list products and prices.
Messal!e Area. The area within the sign panel defining the limits of the message.
Messal!e Center. An electronicallv or mechanically variable message sign. enabling changes to be
made from locations other than at the sign. (See Variable Message Sign).
Mobile Sil!n. A portable siQn mounted on a trailer.
SIGN REGULATIONS - 19.22
Monument Sign. ,^.n independent 5trucrur.e supported from gmde to the Bottom of the A ground
sign with low overall height and the appearance of having a solid base. (see Freestanding Sign).
NEe. National Electric code.
Neon Sil!n. A sign manulactured utilizing neon tubing. which is visible to the viewer.
Off-Premise.site Sign. Any sign which advertises or informs in any manner businesses, services, or
events at some location other than that upon which the sign is located. lIDs does not include
billboard or outdoor advertising structure. MC 929 1/19/95
On-Premise Sil!n. A communication device whose message and design relates to a business. an
event. goods. profession or service being conducted. sold or olTcred on the same propertY where the
sign is erected.
Ooen Channel Letter. A dimensional letter that has no face and. if illuminated. the light source is
visible. A clear face mav be used for phvsical protection of internal components.
ODen House Sign, A temporary sign posted to indicate a sales person is available to represent the
properly subject to sale, lease, or rent.
Painted Wall Sil!n. See Building Mounted Sign.
,r
Pan Channel Letter. A dimensional letter constructed with side walls. back and a face. making the
letter a solid integral unit with the side walls and back having a pan-shaped cross section.
Pan Face. A plastic sign face molded into a three dimensional shape. Also called molded face.
molded and embossed face. molded and debossed face.
Parapet. A wall-like barrier at the edge of a roof or structure.
POP. Plasma Displav Panel.
Permanent F18I!s. Any canvas, vinyl-coated fubric, acrilan, or similar material used for decorative
or architectural enhancement with no commercial advertising of products or services. Permanent
flags are related to a cultural or civic event or goal of the City. MC 979 9/5/96.
Permanent Sil!n. A sign attached to a building. structure or the ground in a manner that will resist
environmental loads such as wind. and precludes readv removal or movement of the sign.
Point-of-Purchase Sil!n. A sign that advertises a product at its point of sale. or "point-of-purchase"
location.
Pole or Pvlon Cover. An enclosure for concealing and/or decorating poles or other structural
supports of a ground sign.
Pole Sil!n. A freestanding sign with a visible support structure.
SIGN REGULATIONS - 19.22
Political Sign. A temporary sign directly associated with national, state, or local elections,
regulated bv Chapter 16.12.
Portable Sign. A sign that is not permanently affixed to a structure or the ground.
Post and Panel Sil!n. An unlighted sign fabricated b\ using one or more visible posts to support
the sil!n bodv.
Primarv Sign. The largest sign located on the building front wall containing the main entrance.
MC 901 5120/94
Primarv Wall. The wall on a non-residential structure that contains the primary entrance to the
business. MC 1008 12118/97
Proiectinl! Sil!n. A building-mounted sil!n with the faces of the sign perpendicular to the building
fascia.
Promotional Sign. A sign erected on a temporary basis to promote the sale of new products, new
management, new hours of operation, a new service, or to promote a special sale.
,..-
,
Public Nuisance. A sign, sign structure or advertising structure which is one or more of the
following:
· A public nuisance as defined under Municipal Code Section 8.30.010.
· An abandoned sign as defined in Section 19.22.030.
· An illegal sign as defmed in Section 19.22.030. MC 1057 10/8/99
Push- Throul!h. A letter or logo cut out of a backinl! material that is as thick or thicker than the sign
face material. and mounted on the inside of the sign face so that the backing material's thickness
extends flush v.;th or through and bevond the front plane of the sign face.
Racewav. An electrical enclosure that mav also serve as a mountin!.! structure for a si!.!n.
Real Estate Sign. An on-site sign pertaining to the sale or lease of the premises.
Recol!nition. Refers to the abilitv of a viewer to identifY a message.
Regional Shopping Center. A shopping center with a gross site area of 20 acres or more. MC 1179
9/16/04
Rel!ulatorv Sil!n. A sign having the primarY purpose of convevin!.! information concernin!.! rules.
ordinances or Jaws.
Retainer. A framing member mounted around the perimeter of a sign face and attached to the sif.!J1
cabinet structure. designed to attach the face to the cabinet and/or to provide decorative trim.
Return. The sides of a channel letter.
Reveal. An indented detail on a sign.
SIGN REGULATIONS - 19.22
Reversc Channel Letter. A fabricated dimensional letter with opaque face and side walls.
Roof Sil!I1. A sign erected, constructed, or placed upon or over a roof of a building, including a
mansard roof and which is wholly or partly supported by such buildings.
Secondary Sil!I1. A sign identifYing a business located within the tenant space of the primary
business. MC 1008 12118/97
Sidewalk/Sandwich Sil!n. A moveable sil!n not secured or attached to the l!round or surface upon
which it is located. but supported bv its own frame and most often forminl! the cross-sectional
shape of a letter "A ".
fugn. Any structure. housing. device. figure. statuar:. painting. visual display with words or
symbols designed to convey information or attract attention. , message placani, or other
efJntrivaRce. or any part thereof. which is desi!,'fled. cfJnstructect. created. engineered. intended. fJr
used to advertise. or to provide data fJr information in the natlli'e of ad';ertising. for any of the
f{)llo'.ving purposes: to designate. identif)'. or indicate the name of the business of the o....ner or
occupant of the pr-emises Hpon which the advertising aisplay is located: or. to advertise the bHGiness
conducted. services available or rendered. or the goods produced. sold. or available for sale, Hpon
the property wbere the advertising display is erected.
Sil!n Band. A horizontal area above the entrances to a multi-tenant building. architecturallv
desil!ned to accommodate signal!e in a si{!l1centric manner.
Sil!I1 Area The entire face of a sign, induding the surface and excludinl! any framing, projections,
er molding, but not inducting the or support structure. lndi\ictual chaRnel type letters R10tlflted on
a BHilding Channel letter signs shall be measured by the area enclosed by four straight lines
outlining each word.
Sil!n Face. The area of a sign on which copv is intended to be placed.
Sil!I1 ProI!f3m. A coordinated program of I or more signs for an individual building or building
complexes with multiple tenants.
Sil!ncentric Desil!n. Building architectural desi{!l1 which makes the si{!l1age the prominent visual
feature.
Sinl!le Face Sil!n. A si{!l1 with only one face plane.
Street Furniture. Advertising displavs. which mav provide a public amenitv. positioned at close
proximity to pedestrians for eve-level vlewmg or at a curbside to reach vehicular traffic. An
example is a bench sil!I1.
Temoorarv Sil!I1. A sign intended to be displayed for a limited period of time.
Time and Temperature Display. A variable message sign which displavs current time and
temperature in a stationarY or altematinl! manner. Some also display simple messal!es.
SIGN REGULATIONS - 19.22
Trademark. A word or name which, with a distinctive type or letter style, is associated with a
business or business entity in the conduct of business. MC 8346/19/92
UL. An abbreviation for underwriters Laboratories. Inc.. a Nationallv Recognized Testing
Laboratorv.
Under-Canopy Si2n. A sign designed to be mounted underneath a canopy.
Variable Messal!e Sil!n. A sign that includes provisions for message changes. Also called
changcable cop\' panel. changeable COpy sign. time and temperature sign. electronic message center
or menu board.
Vehicle Dealership. One or more vehicle sales establishments (with ancillary used cars and
recreational vehicle sales). MC 11694/15/04
Vehicle Sign. A sign which is attached to or painted on a vehicle which is parked on or adjacent to
any property, the principal purpose of which is to attract attention to a product sold or an activity or
business located on such property.
Visibility. The quality of a letter. number. graphic or svrnbol which enables the observer to
distinguish it from its surrounds or background.
~.
Wall Sign. A sign painted on or fastened to a wall and which does not project more than 12 inches
from the building or structure.
Waylindinl!. Enabling a person to find his or her wav to a given destination through the use of
effective signage.
Window Sign. Any sign that is applied or attached to a window or located in such a manner that it
can be seen from the exterior of the structure.
19.22.040 SIGN PERMIT REQUIRED
1. GENERAL
No sign, including a copy change, or temporary sign, unless exempted by this Chapter, shall
be constructed, displayed or altered without a sign permit or sign program approved by the
City. The Director shall review all signs unless otherwise stated.
2. SIGN PROGRAM
A sign permit for a sign program may be submitted for all new commercial, office, and
industrial centers consisting of 3 or more tenant spaces. The program may be filed with the
project application to construct the center, and may be processed concurrently with the
project application. The purpose of the program shall be to integrate signs with building
and landscaping design to form a unified architectural statement. MC 1057 10/8/99
SIGN REGULATIONS -19.22
3. DESIGN REVIEW BY PLANNING COMMISSION
,Am ,i~n rx:nnit or ,i~n prul!ram sublllilled 1'01' rc\ie\\ b\ the Director Illa\ be rdi:rred ill
the Planning Commission for Desil!n Review. All proposals for on-site electronic message
center signage shall be referred to the Planning Commission for Design Review as a Sign
Prugram, Standard requirements tor electronic signage programs shall include removal of
non-conforminl! signs from the site and prohibition of temporary signs. including banners
and painted window signs.
19.22.050 EXEMPT SIGNS
Table 022.00 identifies the signs that are exempt from the provisions of this Chapter. MC 1057
10/8/99
TABLE 022.00 EXEMPT SIGNS
OMITTED INTENTIONALLY
/-
NO CHANGES PROPOSED
SIGN REGULATIONS -19.22
19.22.060 PROHIBITED SIGNS
The following signs are inconsistent with the sign standards set forth in this Chapter, and are
therefore prohibited:
Abandoned signs as defined in Section 19.22.030.
Animated, moving, flashing, blinking, reflecting, revolving, or any other similar
sign, except electronic message boards
Banners, flags, and pennants, except as permitted by Sections 19.22.070 and
19.22.090. MC 979 9/5/96
Bench signs. except as permitted bv Design Review or approved transit amenities.
Billboards or Outdoor Advertising signs, except as permitted by Section 19.22.080
of this Chapter. MC 929 1/19/95
Chalkboards or blackboards
ll!egal signs as defined in Section 19.22.030
Off-site or billboard signs, except as permitted by Section 19.22.080
Permanent sale or come-on signs
Portable signs or A-frame signs
Signs deemed to be a public nuisance as defined in Section 19.22.030 and MC
Section 8.30.0 I O.
Roofsigns. with the excePtion of mansards where no useable sign band is available.
Signs on public property, except for traffic regulatory, informational signs, signs
required by a governmental agency, and model home tour signs, and except as
permitted by Section 19.22.080. MC 8121215/91
Signs painted on fences or roofs
Balloons and other inflated devices or signs designed to attract attention, except as
allowed per Section 19.22.070.
Signs that are affixed to vehicles, excluding permanent signs on cornmercial
vehicles
Signs which simulate in color or design a traffic sign or signal, or which make use
of words, symbols or characters in such a manner to interfere with, mislead, or
confuse pedestrian or vehicular traffic. MC 1057 10/8/99
19.22.070 TEMPORARY SIGNS
Special event signs and civic event signs may be approved by the Director for a limited period of
time lis a means of publicizing special events such as grand openings, carnivals, parades, charitable
events, holiday sales, and special promotions. Such special event signs shall be limited to the
following provisions:
A. No temporary sign shall be erected without a temporary sign permit.
B. Temporary signs shall be limited to 90 continuous days per event within a 180-day
period from the start date of the event.
C. Temporary signs may include: promotional sales signs, banners, balloons, inflated
devices, search lights, beacons, pennants, and streamers.
SIGN REGULATIONS -19.22
D. All temporary signs shall be maintained in good condition; removed or replaced if
torn, faded or dirty.
E. Temporary banners shall be affixed to the walls of a building only.
F. Auto dealerships may apply for a yearly temporary sign permit for ongoing special
promotions. MC 1057 10/8/99
19.22.080 OFF-SITE SIGNS
1. REPLACEMENT OF OFF-SITE BILLBOARD SIGNS ON THE SAME SITE
The owner of an off-site billboard sign may replace such sign on the same site with another
off-site billboard sign, subject to the following conditions:
A. A "like-for-like" replacement (i.e., same size, height, and number of faces) is
permitted subject to a Development Permit.
B. The existing billboard sign shall be removed prior to the installation of the
replacement billboard sign. MC 1057 10/8/99
g,c. An existing. legally permitted billboard located within 600 feet of a freeway may
replace the existing static displav facers) ~;th electronic variable message center
sign( s). enabl ing changes to be made from remote locations. subiect to approval of a
Conditional Use Permit and a Department of Transportation permit. and subiect to
the following criteria and requirements:
(1) No billboard shall be upgraded to an electronic variable message displav
unless the sign is located at least 1.000 feet from the nearest existing or
approved electronic message center'or electronic display sign.
(2) The size of the electronic variable message display shall not exceed the
existing height. width or sign face area of the existing billboard.
(3) The design. placement. and brightness control shall complv with Department
of Transportation (Caltrans) standards. and all advertising content shall
complv with the Outdoor Advertising Act.
2. REPLACEMENT OF OFF-SITE BILLBOARD SIGNS ON NEW SITE
The owner of an off-site billboard sign may replace such sign on a new site with another
off-site billboard sign, subject to the following conditions:
A. The replacement site shall be located in the CG-I, CG-2, CH, IL, IH and IE land use
districts.
B. A conditional use permit shall be required for each sign, except that two
replacement off-site billboard signs (less than 100 square feet each) at two new
locations may be combined on a single conditional use permit application.
SIGN REGULATIONS -19.22
C. The advertising display area of the replacement sign shall not exceed the display
area of the existing sign or signs to be replaced, and in no event shall it be greater
than 672 square feet per face with a maximum of two faces. Display area does not
include decor or pole covers.
D. Spacing shall be:
Up to 100 square feet of sign face - 300 linear feet.
Up to 300 square feet of sign face - 400 linear feet.
Up to 672 square feet of sign face - 600 linear feet.
E. New billboards shall not be located within 1,000 feet of the gore points of freeway
to freeway interchanges or freeway interchanges and on- and off-ramps, or within
the interchanges themselves.
F. Under no circumstance shall more than one new sign be erected to replace one sign
removed.
O. The replaced sign(s) shall be removed prior to the installation of the replacement
billboard sign.
H.
The Commission may require the removal of more than one off-site billboard or
painted bulletin by the owner in exchange for the right to locate one new
replacement sign at a new site. MC 1057 10/8/99
(.--.....
3. MODIFICATIONS TO EXISTING OFF-SITE BILLBOARDS
An increase in size, height, or number of faces may be permitted subject to a Conditional
Use Permit with the following conditions:
A. The site shall be located in the CO-I, CO-2, CH, IL, IH, and IE land use districts.
B. The total sign area shall not exceed 672 square feet per face with a maximum of two
faces.
C. Under no circumstance shall more than one new sign be erected to replace one sign
removed.
D. The new sign shall be removed prior to the installation of the billboard sign.
E. The Commission may require the removal of more than one off-site billboard in
exchange for an increase in the size, height, or number of faces. MC 1057 10/8/99
4. OFF-SITE RESIDENTIAL SUBDMSION DIRECTIONAL SIGNS
The following shall regulate and establish a standardized program of off-site residential
subdivision directional kiosk signs for the City. For the purposes of this subsection, a
residential subdivision is defined as a housing project within a recorded tract where 5 or
more structures or dwelling units are concurrently undergoing construction.
SIGN REGULATIONS -19.22
A. The panel and sign structure design shall be in accordance with Figure 16-1.
B. No kiosk sign structure shall be located less than 300 feet from an existing or
previously approved kiosk site, except in the case of signs on different comers of an
intersection.
C. The placement of each kiosk sign structure shall be reviewed and approved by the
Director.
D. All kiosk. signs shall be placed on private property with written consent of the
property owner or on City right-of-way pursuant to a City encroachment permit.
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E. A kiosk sign location plan shall be prepared, showing the site of each kiosk
directional sign, and shall be approved by the Director prior to the issuance of a
sign permit.
F. There shall be no additions, tag signs, streamers, devices, display boards, or
appurtenances, added to the kiosk signs as originally approved, no other non-
permitted directional signs, such as posters or trailer signs, may be used.
G. All non-conforming subdivision kiosk. directional signs associated with the
subdivisions in questions must be removed prior to the placement of directional
kiosk sign( s).
H. Kiosk. signs shall be removed when the subdivision is sold out The entity
administering the program will be responsible for removal of panels and structures
no longer needed.
SIGN REGULATIONS - 19.22
5. OFF-SITE SIGNS ON PUBLIC PROPERTY
Private advertising signs may be placed on structures in the public right of way, such as bus
shelters, if there is a licensing agreement approved by the Mayor and Common Council
authorizing such off-site signs on public property. An application for a sign permit must be
approved prior to the construction of off-site signs on public property and the applicant and
the owner of the sign shall comply with the provisions of Section 19.22.100 regarding sign
construction and maintenance standards. MC 812 1215/91
6. FREEWAY SIGNS
A. Off-site freeway signs are permitted for regionally significant businesses within
1000 feet of the freeways. MC 1057 10/8/99
B. There is an existing freeway sign to which the subject business may attach a new
sign face or a new sign may be constructed to include the off-site business and
future/existing business on the subject site.
C. Freeway signs shall be installed in the following manner:
(I) The sign area for the new freeway sign shall be equal to or less than the
existing sign.
(2) The existing sign structure shall be in conformance with current Development
Code standards.
D. Off-site freeway signs are permitted for regionally significant shopping areas subject
to approval of a Sign Program. MC 1057 10/8/99
7. OFF-SITE ELECTRONIC MESSAGE CENTER SIGNS MC 1211 7/5/05
A. Off-site electronic message center signs are permitted in the following location,
subject to a Conditional Use Permit:
~ Central City South
. Southeast JndustriaI Park
B. The size and advertising areas will be determined through the Conditional Use
Permit process.
C. The height shall be limited to 50' above the grade of the freeway unless a flag test
determines that greater height is needed for visibility.
D. The sign face may extend up to 5 feet from the edge of the property.
E. Off-site electronic message center signs may be placed no closer than 1,000 feet
from another electronic message center sign (on-site or off-site).
SIGN REGULATIONS - 19.22
F. Off-site electronic message center signs must be fitted with automatic dimming
devices, capable of lowering the intensity of light during evening hours, rainy,
foggy, or cloudy days, or similar situations.
G. Off-site electronic message center signs are subject to a license agreement with
the City of San Bernardino. The license agreement will include, but is not limited
to, signage content and "air time" for public service announcements, and may
include a revenue-sharing provision.
H. Off-site electronic message center signs must be located in the Freeway Corridor
Overlay District, subject to the provisions in the Outdoor Advertising Act
(Chapter 2 in the State of California Business and Professions Code). These
provisions include, but are not limited to, placement, location, content, and
maintenance.
1. Off-site electronic message center signs shall not be installed until written
approval has been granted by the State Department of Transportation (Caltrans).
19.22.090 PERMANENT FLAGS
r
Permanent flags may be installed subject to a comprehensive sign program pursuant to Section
19.22.040(2). Permanent flags shall be consistent with programs that relate to a cultural or civic
event or goal of the City. Standards of safety and maintenance shall be assured. Such flag
programs shall be subject to the following provisions:
I. Permitted useslbuildings include auditoriums, convention halls, performance centers,
libraries, museums, public agency facilities, approved urban design plans, and other
useslbuildings deemed similar by the Director, pursuant to Section 19.02.070(3).
2. Flags shall be constructed of pliable materials such as canvas, vinyl-coated fabric, acrilan,
or similar materials which will withstand exposure to wind and rain withOl.\t significant
deterioration.
3. No sign permits for single flags and banners are permitted.
4. No commercial advertising of products or services is permitted on permanent flags.
5. All permanent flags shall require building permits as necessary for construction or
installation.
6. Decorative flags shall be placed so there is no projection above the eaveline of the building.
7. Decorative flags shall be non-illuminated.
8. Flag copy shall be limited to the name and date of publicized event.
9. The number and location of permanent flags shall architecturally enhance the building on
which they are placed. MC 979 9/5/96
SIGN REGULATIONS - 19.22
19.22.100 ABANDONED SIGNS
1. Any abandoned or illegal sign is hereby declared to be a danger to the health, safety, and
welfare of the citizens of San Bernardino. Any sign which is partially or wholly obscured
by the growth of dry vegetation or weeds or by the presence of debris or litter also
presents a danger to the health, safety, and welfare of the citizens of San Bernardino. Any
such sign as set forth herein is hereby deemed to be a public nuisance.
2. Any abandoned sign deemed to be a public nuisance shall be removed by the property
owner within 30 days after notice via a Notice of Violation from the Code Compliance
Department. Within the 10 days after the notice, the property owner may request an
appeal hearing before the Hearing Officer on the abandonment and nuisance
determination. The appeal shall be granted or the decision modified if facts or
circumstances disprove the existence of a public nuisance. If no hearing is requested, or if
the appeal has been denied and/or if there is no correction to the violation, the Code
Compliance Department will abate the violation. Costs of such abatement may be
assessed against the property, using the procedures established in Municipal Code Section
8.30.090. MC 1057 10/8/99
19.22.110 SIGN CONSTRUCTION AND MAINTENANCE
I. Every sign, and all parts, portions, and materials shall be manufactured, assembled, and
erected in compliance with all applicable State, Federal, and City regulations and the
Uniform Building Code.
2. Every sign including those specifically exempt from this Development Code in respect to
permits and permit fees, and all parts, portions, and materials shall be maintained and kept
in good repair.
3. A maintained sign is a sign that meets all of the following criteria:
A. All sign faces, supports, braces, guys and anchors are kept in repair and in a proper
state of preservation.
B. There is no evidence of deterioration, including peeling, rust, corrosion, dirt, fading,
discoloration or holes.
C. The sign does not have broken or missing sign faces or letters.
D. There is no chipped or peeling paint.
E. There are no missing or inoperative lights.
4. An unmaintained sign shall be repaired or replaced within 30 calendar days following
notification via a Notice of Violation from the Code Compliance Department.
Noncompliance with such a request shall constitute a nuisance and penalties may be
assessed in accordance with the provisions of Chapter 19.46. MC 1057 10/8/99
SIGN REGULATIONS -19.22
19.22.120 NONCONFORMING SIGNS
I. A legal non-conforming sign may be reused subject to the following:
A. The sign is not abandoned or illegal as defined in Section 19.22.030.
B. The sign is not a public nuisance as defined in Section 19.22.030 and MC Section
8.30.010.
C. The sign is maintained in accordance with Section 19.22.110.
D. The sign is cut-off at the base and stored onsite, provided the stored sign is not
visible from the public right-of-way or from adjacent properties. Storage of the sign
must be in compliance with all applicable provisions of the Development Code.
E. The property owner has 24 consecutive months from the date of removal to reinstall
the sign for a tenant. A legally established tenant must occupy the site in order for
the sign to be reinstalled.
F. If the use of the sign is discontinued for a period of 24 or more consecutive calendar
months, it shall lose its legal non-conforming status, and any replacement signage
shall be required to conform with the provisions of this Development Code.
2. All non-conforming signs shall be demolished when the building that they advertise is
demolished. MC 948 7/10/95
3. Legal non-conforming wall signs shall not prevent the installation of conforming
freestanding signs, nor shall legal non-conforming freestanding signs prevent the
installation of conforming wall signs. MC 1057 10/8/99
19.22.130 REMOVAL OF ILLEGAL SIGNS
Any illegal sign shall be removed by the property owner within 10 days after notice via a Notice
of Violation from the Code Compliance Department. Within the 10 days after the notice, the
property owner may request a hearing before the Hearing Officer on the illegal sign
determination. The appeal shall be granted or the decision modified if facts or circumstances
disprove the existence of an illegal sign. If no hearing is requested, if the appeal has been denied
and/or there is no correction to the violation, the Code Compliance Department will abate the
violation. Costs of such abatement may be assessed against the property, using the procedures
established in Municipal Code Section 8.30.090. MC 1057 10/8/99
19.22.140 INVENTORY AND ABATEMENT
Within 6 months from the date of adoption of this Development Code, the City shall commence a
program to inventory and identify illegal or abandoned signs within its jurisdiction. Within 60 days
after this 6-month period, the City shall commence abatement of identified illegal or abandoned
Signs.
SIGN REGULATIONS - 19.22
19.22.150 SIGN REGULATIONS
Table 022.01 identifies the signs permitted in each of the land use districts. In addition to the
following regulations, all signs must be in compliance with all other provisions of this Chapter
pertaining to signs.
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ORDINANCE NO.
1
2
3
4
5
6
AN ORDINANCE OF THE CITY OF SAN BERNARDINO AMENDING
HAPTER 19.22, SIGN REGULATIONS, OF THE SAN BERNARDINO MUNICIPAL
ODE (DEVELOPMENT CODE), INCLUDING APPROVAL OF AN ELECTRONIC
ESSAGE CENTER SIGN FOR THE HOSPITALITY BUSINESS DISTRICT.
THE MAYOR AND COMMON COUNCIL OF THE CITY OF SAN BERNARDINO
o ORDAIN AS FOLLOWS:
SECTION 1. Chapter 19.22, Sign Regulations is amended as shown in Attachment I
7
ttached hereto and incorporated herein by reference.
8
SECTION 2. Chapter 19.22, Section 19.22.080(7)(A), also shown in Attachment I, is
9
10
11
12
13
14
hereof, or any application thereof to any person or circumstance, is for any reason held to be
15
16
17
18
19
ended to allow for an off-site electronic message center sign to be permitted subject to a
onditional Use Permit in the Southeast Industrial Park redevelopment area, which includes the
ospitality Business District.
SECTION 3. Severability. In the event that any provision of this Ordinance, or any part
unconstitutional or otherwise invalid or ineffective by any court of competent jurisdiction on its
face or as applied, such holding shall not affect the validity or effectiveness of any of the
remaining provisions of this Ordinance, or any part thereof, or any applieation thereof to any
person or circumstance or of said provision as applied to any other person or circumstance. It is
20 hereby declared to be the legislative intent of the City that this Ordinance would have been
21 adopted had such unconstitutional, invalid, or ineffective provisions not been included herein.
22 1111
23
24
25 1111
1111
~ - .;J( -D~
26
27
28
-Jt dO
1
2
3
4
5
6
7
8
9
AN ORDINANCE OF THE CITY OF SAN BERNARDINO AMENDING
HAPTER 19.22, SIGN REGULATIONS, OF THE SAN BERNARDINO MUNICIPAL
ODE (DEVELOPMENT CODE), INCLUDING APPROVAL OF AN ELECTRONIC
ESSAGE CENTER SIGN FOR THE HOSPITALITY BUSINESS DISTRICT.
I HEREBY CERTIFY that the foregoing ordinance was duly adopted by the Mayor and
rneeting thereof, held
omrnon Council ofthe City of San Bernardino at a
day of
,2009, by the following vote to wit:
ABSENT
ABSTAIN
NAYS
ouncil Members: A YES
10 BRINKER
11
12
13
14
15
16
SHORETT
KELLEY
JOHNSON
MC CAMMACK
17
18
19
20
21
22
23 Approved as to form:
City Clerk
,2009.
The foregoing ordinance is hereby approved this _day of
PATRICK J. MORRIS, Mayor
City of San Bernardino
24
JAMES F. PENMAN
25 City Attorney
26
By:
27
28 III
III
,~
2
ATTACHMENT 1
CHAPTER 19.22
SIGN REGULATIONS
Section Pal!e
19.22.010 Purpose ................................................................................................................. III-17
19.22 . 020 Applicability ......................................................................................................... III-I 8
19,22.030 Definitions ............................................................................................................ 111-18
19.22.040 Sign Permit Required ........................................................................................... III-22
19.22.050 Exempt Signs........................................................................................................ III-23
19.22.060 Prohibited Signs ................................................................................................... III-27
19.22.070 Temporary Signs................................................................................................... 111-27
19.22.080 Off-Site Signs ....................................................................................................... 111-28
19.22.090 Permanent Flags ................................................................................................... 111-31
19.22.100 Abandoned Signs.................................................................................................. III-32
19.22 .no Sign Construction and Maintenance..................................................................... III-33
19.22.120 Nonconforming Signs........................................................................................... 111-33
19.22. 130 Removal of me gal Signs ...................................................................................... III-34
19.22.140 Inventory and Abatement ..................................................................................... III-34
19.22.150 Sign Regulations................................................................................................... III-34
Table
022.00
022.01
Exempt Signs (Do Not Require Sign Permit) ...................................................... III-24
Sign Regulations by Land Use Category .............................................................. III-35
Guidelines
G19.22.170
Sign Design Guidelines.................................................................................... III -44
19.22.010
PURPOSE
The purpose of this Chapter is to establish sign regulations that are intended to:
A. Protect the general public health, safety, welfare, and aesthetics of the community.
B. Implement community design standards, consistent with the General Plan.
C. Promote the Community's appearance by regulating the design, character, location,
type, quality of materials, scale, color, illumination, and maintenance of signs.
D. Encourage bimit the use of signs which provide direction and aid orientation for
businesses and activities.
E. Promote signs that identitY lISeS businesses and premises without confusion.
F. Reduce possible traffic and safety hazards through good signage.
1
SIGN REGULATIONS -19.22
19.22.020 APPLICABILITY
No signs shall be erected or maintained in any land use district established by this Development
Code, except those signs specifically enwnerated in this Chapter. The nwnber and area of signs as
outlined in this Chapter are intended to be maximwn standards. In addition to the enwnerated
standards, consideration shall be given to a sign's relationship to the overall appearance of the
subject property as well as the surrounding community. Compatible design, simplicity, and sign
effectiveness are to be used in establishing guidelines for sign approval, but shall not limit
maximwn standards for signs.
19.22.030 DEFINITIONS
Abandoned Sign.: Any sign, sign structure, advertising structure or display not maintained in
accordance with Section 19.22.110 for a period of 90 days or more. An abandoned sign is
deemed to be a public nuisance. Me 1057 10/8/99
Address Sign.. The nwneric reference of a structure or use to a street, included as part of a wall or
monwnent sign.
Advertising Media. The rneans bv which an advertising message is carried to potential customers.
including internet, magazine. newspaper, radio. signage and television.
A-Frame Sign.. A free standing sign usually hinged at the top, or attached in a similar manner, and
widening at the bottom to form a shape similar to the letter" A". Such signs are usually designed to
be portable; hence they are not considered permanent signs.
Amortization. I) In accounting terms. this refers to the method in which an intangible asset is
depreciated over a specified period of time. 2) In terms relevant to signage and urban planning. it
convevs the "grace period" beginning on the date a sign owner is notified that removal of a
previously conforming sign. has been ordered. and ending on the date removal is required. This
process makes a structure which was legallv ereeted with all permits, legallv non-conforming tor a
period of time. After an amortization period. the sign becomes illegal and non-conforming.
Animated Of Meving Sign.. Any sign ",,!Heh lises movement, ligllting, or speeial materials to
depictillg action. motion. light or color changes or create a special effect or scene through electrical
or mechanical means. excluding electronic message signs.
Awning, CllHOIlY. Of MarqHee Sign.. A non eleetric sign that is printed on, painted on, er attached to
llH avming, canopy, or mllft]\Iee and is only permitted on tHe '/eFtical slIfface or flap. A building
mounted sign that provides additional functionality as shelter or shade.
Backlighted Letter. An illwninated reverse channelletter (open or translucent back) so light from
the letter is directed against the surface behind the letter. producing a halo lighting effect around the
letter; also referred to "silhouette lighted" or "halo lighted".
2
SIGN REGULATIONS -19.22
Banner. Flag. Pennant or Balloon. Any cloth, bunting, plastic, paper, or similar material used for
advertising purposes attached to or pinned on or from any structure, staff, pole, line, framing, or
vehicle, including captive balloons and inflatable signs but not including official flags of the United
States, the State of California, and other states of the nation, counties, municipalities, official flags
of foreign nations and nationally or internationally recognized organizations.
Bench Sign. CO(3)" (3ainted on any (3ortion of a SlIS 810(3 seneR. A sign located on the seat or back of
a bench or seat placed on or adiacent to a public right-of-wav. A type of street furniture.
Billboard or Outdoor Advertising Sign. A sign structure advertising an establishment,
merchandise, service, or entertainment, which is not sold, produced, manufactured, located or
furnished at the site on which the sign is located. This does not include Freeway Signs or Kiosk
Signs. MC 9291/19/95
Buildine Code. State and/or local regulations governing public health, welfare and safety of
construction and maintenance.
Building FasciaFaee and/or Frolltace. TRe lengtR ohhe single frORt lmildiflg elevatiofl ifl willeR the
primary eHtfaHee to the ImsiRess is located. That portion of anv elevation of a building, extending
vertieally from the grade to the top of parapet wall or eaves. and horizontally across the entire width
of the building elevation. including slanted wall surfaces sometimes referred to as mansards. If
more than I business is located in a single building, then such length shall be limited to that portion
which is occupied by each individual business.
Buildine Mounted Sien. A sign that is applied or attached to a building.
Cabinet Sil!ll. A sign strueture consisting of the frame and face(s), not including the internal
components, ernbellishments or support structure.
Canopy. See Marquee.
Canopy Sien. (]) A building-mounted sign funetioning as a marquee. (2) A sign mounted on a
marquee or canopv.
Chaneeable COpy Panel. A section of a sign that functions like a changeable copv sign.
Changeable COpy Sign. A sign designed to allow the changiRg of eO(3)" thrOllgh maHHa!,
moehanical, or electrieal ffiOaHS inclllding time and tom(30falure. A variable message sign composed
of individual letters. panel-mounted in or on a track svstem, or mav be electronicallv variable.
Channel Letter. Fabricated or formed three-dimensional letter that may accommodate a light
source.
Civic Event Sign. A temporary sign, other than a commercial sign, posted to advertise a civic event
sponsored by a public agency, school, church, civic-fraternal organizations, or similar non-
commercial organization.
3
SIGN REGULATIONS -19.22
Commercial Seas(lRaI SilUl. An "opeR" or "closea" wiflaow sigH, postea OR a seasonal basis.
Conformine Sien. A sign that is legallv installed in accordance with federaL state and local laws
and ordinances.
Conspicuitv. The characteristics of the sign that enable an observer to differentiate the sign from
the surrounding environment.
Construction Sign. A temporary sign erected on the parcel on which construction is taking place,
limited to the duration of the construction, indicating the names of the architects, engineers,
landscape architects, contractors, or similar artisans, and the owner, financial supporters, sponsors,
and similar individuals or firms having a major role or interest with respect to the structure or
project.
Content Neutral Time. Place and Manner Reeulations. Consistentlv applicable non-
discriminatorv sign regulations that specify, without reference to the content of the message, when,
how and where a sign can be displaved, with phvsical standards, such as but not limited to height,
size and location, that allow the sign to be readable.
Contrast. The difference or degree of difference between things having similar or comparable
natures, such as light and dark areas, colors, or typefaces.
COpy Area. Areas that enclose the actual copv on a sign.
Custom Sien. A sign designed, manufactured and installed to meet the requirements of a specific
location.
Deck Cabinet. Similar in detail and use as a racewav, except larger in cross section, to provide a
background area.
Dimensional Letter. A specification description of a letter, logo or svrnboL either cut out, cast,
molded or fabricated in material such as metal or plastic. to create a raised eondition.
Directional Sign. A sign limitea te air-ectional messages, principally for designed to provide
direction to pedestrian or vehicular traffic~, SlieR as "one way", "effiFaflee", or "eldt".
Directorv Sign. A sign that identifies the names and locations of tenants in a rnulti-tenant building
or in a development made UP of a grOUP of buildings. for listiflg the tenants or occllflants ana tHeir
suite RllIRbers of a bliilaing Elf center.
Double-faced Sign. f. single structure desigHea witll tHe intent of proviaing eopy on botH siaes.-.A
sign with two parallel opposing (back-to-back) faces.
Electric Sien. Anv sign containing or using electrical wiring.
4
SIGN REGULATIONS -19.22
Electronic Message Center (EMC) ~. A sigH fUPliHg the capability of presenting variable
message sign that utilizes computer-generated messages or some other electronic means of
changing cOPV. These signs include displays using incandescent lamps. LED's. LCD's or PDP's.
by projeetiHg aR eleetronically eOHtrolled pattern agaiHst a eOHtrasting baekgmund aHd whieh ean
be programmed to the mes~age display periodically. MC 1169 1/15/01
Exterior Illuminated Sil!:n. A sign that is illuminated by a light source that is directed toward. and
shines on the face of a sign. Also called direct illumination.
Eaveline. The bottom of the roof eave or parapet.
C li'<VEUNE
Face. The surface area on a sign where advertising copv is displayed.
Fascia Silm. A building mounted sign.
Flal!: Test. A target raised in order to determine the appropriate height and/or size of a sign.
Flashing Shm. A sign that contains an intermittent or sequential flashing light source. Generallv.
the sign's message is constantlv repeated. and the sign is most often used as a primarY attention-
getting device.
Flat Cutout Letter. A dimensionalletter cut from sheet or plate stock.
Fluorescent Lamp or Tube. Electric-discharge lighting utilizing glass tubing manufactured to
standard lengths.
Font. A set of letters, numerals and shapes which conform to a specific set of design criteria.
Freestandim! Sign. A sign that is supported by I or more uprights, braces, poles, or other similar
structural components that is not attached to a building or buildings.
Freeway Sign (off-site). A sign adjacent to a freeway right-of-way which advertises a freeway
adjacent business or a qualifYing business in close proximity to a freeway pursuant to the provisions
of 19.22.080(4) of this chapter. MC 9291/19/95
Freewav Sil!:n (on-site). A sign adiacent to a freeway right-of-way. advertising the pnmarv
business or businesses located on that site.
5
SIGN REGULATIONS -19.22
Front Lil!hted Letter. An illuminated channel letter with translucent face.
Future Tenant Identification Sign.. A tempoflll)' sign which identifies a future use of a site or
building.
Grand Ooeninl!. A promotional activity not exceeding 30 calendar days used by newly established
businesses, within 2 months after occupancy, to inform the public of their location and service
available to the community. Grand Openings does not mean an annual or occasional promotion of
retail sales by a business.
Heil!ht of Sign.. The greatest vertical distance measured from the existing grade at the mid-point of
the sign support( s) that intersect the ground to the highest element of the sign.
Holidav Decoration Sign.. Tempoflll)' signs, in the nature of decorations, clearly incidental to and
customarily associated with holidays.
Identification Sign.. A sign providing the name, type of business, or the name and logo in
combination, identifying a particular business establishment.
Illel!al Sign.: Any of the following:
· A sign erected without first complying with all ordinances and regulations in effect at the
time of its construction and erection or use.
· A sign which is a danger to the public or is unsafe. (A sign that is a public nuisance as
defmed in MC Section 8.30.010.)
· A sign which is a traffic hazard not created by relocation of streets or highways or by acts
of the City or County. (A sign that is a public nuisance as defined in MC Section
8.30.010.)
· A sign that is a public nuisance as defmed under Municipal Code Section 8.30.010. MC
1057 10/8/99 (includes abandoned signs)
llluminated Sign.. A sign with an artificial light source for the purpose oflighting the sign.
Informational Sign.. A sign identifying the type of product of service provided by a business. MC
901 5/20/94
Institutional Sign.. A sign identifying the premises of a church, school, hospital, rest home, or
similar institutional facility.
Interior Sign.. A sign. located inside a building or other facility not meant to be viewed primarilv
from a public right-of-way.
Internallv Illuminated Sil!n. A sign that is illUfi1inated by a light source that is contained inside
the sign.
6
SIGN REGULATIONS -19.22
Kiosk. An off-premise sign used for directing people to the sales office or models of a residential
subdivision project. Design details of such signs are shown as Figure 16-1 under Section
19.22.080(2)(C) of this Chapter.
LCD. Liquid Crystal Display.
LED. Light Emitting Diode.
Legal Nonconforming Sign. A legally established sign which fails to conform to the regulations of
this Chapter.
Le2ibilitv. The characteristics of letters. nwnbers. graphics or symbols that make it possible to
differentiate one from the other. See Conspicuitv.
Listed Si2n. A sign labeled to indicate that the manufacturer of the sign is identified in a list
published bv a National Recognized Testing Laboratorv as producing signs in conformance with
the applicable American National Standard.
Local Shoppinl! Center. A shopping center with a gross site area of less than 20 acres. (MC 1179
9/16/04
LollO. An established identifYing symbol or mark associated with a business or business entity.
MC 834 6/19/92
LollO Sign. An established trademark or symbol identifYing the use of a building.
Maior Tenant. A shopping center key tenant(s), which serves to attract customers to the center
through its size, product line, name, and/or reputation as determined by the center property
owner/authorized property management. The term anchor tenant is interchangeable with the term
major tenant. MC 834 6/19/92; MC 1179 9/16/04
Mansard. A decorative fascia used to hide equipment or articles on the roof or to enhance the
storefront appearance.
Marquee. A permanent eanopy. often of metal and glass. proiecting over an entrance.
Marquee Si2n. (1) A sign mounted on a permanent canopy; (2) A traditional industrv term for the
variable message section of a eanopy sign; (3) An integral sign and permanent canopy.
Menu Board. A variable message sign that allows a retailer to list products and prices.
Messa2e Area. "[he area within the sign panel defining the limits of the message.
Messa2e Center. An electronically or mechanicallv variable message sign. enabling changes to be
made frorn locations other than at the sign. (See Variable Message Sign).
Mobile Si2n. A portable sign mounted on a trailer.
7
SIGN REGULATIONS -19.22
Monument Sil!ll. "^uI indepcnacnt structure OJupported rr-em graae to the bottom of the A ground
sign with low overall height and the appearance of having a solid base. (see Freestanding Sil!ll).
NEe. National Electric code.
Neon Sil!ll. A sil!ll manufactured utilizing neon tubing. which is visible to the viewer.
Off-Premise Site Sil!ll. Any sign which advertises or informs in any manner businesses, services, or
events at some location other than that upon which the sign is located. This does not include
billboard or outdoor advertising structure. MC 929 1/19/95
On-Premise Sie:n. A communication device whose message and desil!ll relates to a business. an
event. goods. profession or service being conducted. sold or offered on the same property where the
sign is erected.
Open Channel Letter. A dimensionalletter that has no face and. if illuminated. the light source is
visible. A clear face mav be used for phvsical protection of internal components.
Doen House Sign, A temporary sign posted to indicate a sales person is available to represent the
property subject to sale, lease, or rent.
Painted Wall Sie:n. See Building Mounted Sil!ll.
Pan Channel Letter. A dimensional letter constructed with side walls. back and a face. making the
letter a solid integral unit with the side walls and back having a pan-shaped cross section.
Pan Face. A plastic sil!ll face molded into a three dimensional shape. Also called molded face.
molded and embossed face. molded and debossed face.
Parapet. A wall-like barrier at the edge of a roof or structure.
PDP. Plasrna Displav Panel.
Permanent Flags. Any canvas, vinyl-coated fabric, acrilan, or similar material used for decorative
or architectural enhancement with no commercial advertising of products or services. Permanent
flags are related to a cultural or civic event or goal of the City. MC 979 9/5196.
Permanent Sie:n. A sign attached to a building. structure or the ground in a manner that will resist
environmental loads such as wind. and precludes readv removal or movement of the sign.
Point-or-Purchase Sie:n. A sign that advertises a product at its point of sale. or "point-of-purchase"
location.
Pole or Pvlon Cover. An enclosure for eoncealing and/or decorating poles or other structural
supports of a ground sign.
Pole Sie:n. A freestanding sign with a visible support structure.
8
SIGN REGULATIONS -19.22
Political Sign. A temporary sign directly associated with national, state, or local elections,
regulated bv Chapter 16.12.
Portable Sign. A sign that is not permanently affixed to a structure or the ground.
Post and Panel Si2n. An unlighted sign fabricated by using one or more visible posts to support
the sign body.
Primary Sign. The largest sign located on the building front wall containing the main entrance.
MC 9015/20/94
Primary Wall. The wall on a non-residential structure that contains the primary entrance to the
business. Me 1008 12/18/97
Proiectin2 Si2n. A building-mounted sign with the faces of the sign perpendicular to the building
fascia.
Promotional Sign. A sign erected on a temporary basis to promote the sale of new products, new
management, new hours of operation, a new service, or to promote a special sale.
Public Nuisance. A sign, sign structure or advertising structure which is one or more of the
following:
· A public nuisance as defmed under Municipal Code Section 8.30.010.
. An abandoned sign as defined in Section 19.22.030.
· An illegal sign as defined in Section 19.22.030. MC 1057 10/8/99
Push- Throu2h. A letter or logo cut out of a backing material that is as thick or thicker than the sign
face material. and mounted on the inside of the sign face so that the backing material's thickness
extends flush with or through and beyond the front plane of the sign face.
Raceway. An electrical enclosure that mav also serve as a mounting structure for a si,-'TI.
Real Estate Sign. An on-site sign pertaining to the sale or lease of the premises.
Reco2nition. Refers to the ability of a viewer to identify a message.
Regional Shopping Center. A shopping center with a gross site area of 20 acres or more. MC 1179
9/16/04
Re2ulatorv Silm. A sign having the primary purpose of conveying information concerning rules.
ordinances or laws.
Retainer. A framing member mounted around the perirneter of a sign face and attached to the sign
cabinet structure. designed to attach the face to the cabinet and/or to provide decorative trim.
Return. The sides of a channel letter.
Reveal. An indented detail on a sign..
9
SIGN REGULATIONS - 19.22
Reverse Channel Letter. A fabricated dimensional letter with opaque face and side walls.
Roof Sign. A sign erected, constructed, or placed upon or over a roof of a building, including a
mansard roof and which is wholly or partly supported by such buildings.
Secondary Sign. A sign identifYing a business located within the tenant space of the primary
business. Me 1008 12118/97
Sidewalk/Sandwich Sil!n. A moveable sign not secured or attached to the ground or surface upon
which it is located. but supported by its own frame and most often forming the cross-sectional
shape of a letter "A".
fugn. Any strucrure, hoasing, de'iice, figur-e, statuary, painting, visual display with words or
symbols designed to convey information or attract attention. , message (3laeanl, or other
contrivance, or any part ther-eof, ",'..biek is designed, eenstruetea, created, engineer-ea, iHtended, er
ased to ad'iertise, or to pr-evide data or iHfermation in the Hamre ef advertising, fer any of tHe
fullewing pU1"(3oses: to designate, ideHtif)', er indicate the naIl'le ef the Business ef the oViIler er
occtlflaBt of the flremises tIflOR whick the ad'iertisiflg display is located; or, to adyertise the lmniness
condHcted, services ayailaIJle or rendefea, er the goeds produced, sold, or a'iailalJle for sale, HpeR
the pr-eflerty where the advertising display is er-eeted.
Sil!n Band. A horizontal area above the entrances to a multi-tenant building, architectural Iv
designed to accommodate signage in a signcentric manner.
Sign Area The entire face of a sign, inelading the sarfaee and excluding any framing, projections,
el' molding, BlIt Hot inelading the or support structure. IHdividaal cnar.flel type letters melliltea on
a BHilding Channel letter signs shall be measured by the area enclosed by four straight lines
outlining each word.
Sil!n Face. The area of a sign on which copy is intended to be placed.
Sign Program. A eoordinated program of I or more signs for an individual building or building
complexes with multiple tenants.
Sil!ncentric Design. Building architectural design whieh makes the signage the prominent visual
feature.
Sinl!le Face Sil!n. A sign with onlv one face plane.
Street Furniture. Advertising displavs. which may provide a public amenity. positioned at close
proximity to pedestrians for eye-level viewing or at a curbside to reach vehicular traffic. An
example is a bench sign.
Temporary Sign. A sign intended to be displayed for a limited period of time.
Time and Temperature Display. A variable message sign which displays current time and
temperature in a stationary or alternating manner. Some also display simple messages.
10
SIGN REGULATIONS -19.22
Trademark. A word or name which, with a distinctive type or letter style, is associated with a
business or business entity in the conduct of business. MC 834 6/19/92
UL. An abbreviation for Underwriters Laboratories, Inc., a Nationally Recognized Testing
Laboratorv .
Under-Canopy Sil!:n. A sign designed to be mounted underneath a canopy.
Variable'Messal!:e Sil!:n. A sign that includes provisions for message changes. Also called
changeable COpy panel. ehangeable COpy sign, time and temperature sign, electronic message eenter
or menu board.
Vehicle Dealership. One or more vehicle sales establishments (with ancillary used cars and
recreational vehicle sales). MC 11694/15/04
Vehicle Sign. A sign which is attached to or painted on a vehicle which is parked on or adjacent to
any property, the principal purpose of which is to attract attention to a product sold or an activity or
business located on such property.
Visibility. The Quality of a letter, number, graphic or svmbol which enables the observer to
distinguish it from its surrounds or background.
Wall Sign. A sign painted on or fastened to a wall and which does not project more than 12 inches
from the building or structure.
Wavfindinl!:. Enabling a person to find his or her way to a given destination through the use of
effective signage.
Window Sign. Any sign that is applied or attached to a window or located in such a manner that it
can be seen from the exterior of the structure.
19.22.040 SIGN PERMIT REQUIRED
1. GENERAL
No sign, including a copy change, or temporary sign, unless exempted by this Chapter, shall
be constructed, displayed or altered without a sign permit or sign program approved by the
City. The Director shall review all signs unless otherwise stated.
2. SIGN PROGRAM
A sign permit for a sign program may be submitted for all new commercial, office, and
industrial centers consisting of 3 or more tenant spaces. The program may be filed with the
project application to construct the center, and may be processed concurrently with the
project application. The purpose of the program shall be to integrate signs with building
and landscaping design to form a unified architectural statement. MC 1057 10/8/99
11
SIGN REGULATIONS - 19.22
3. DESIGN REVIEW BY PLANNING COMMISSION
Anv sign permit or sign program submitted for review bv the Director may be referred to
the Planning Commission for Design Review. All propOsals tor on-site electronic message
center signage shall be referred to the Planning Commission for Design Review as a Sign
Program. Standard requirements for electronic signage programs shall include removal of
non-conforming signs from the site and prohibition of tempOrarv signs. including banners
and window signs.
19.22.050 EXEMPT SIGNS
Table 022.00 identifies the signs that are exempt from the provisions of this Chapter. MC 1057
10/8/99
TABLE 022.00 EXEMPT SIGNS
OMITTED INTENTIONALLY
NO CHANGES PROPOSED
12
SIGN REGULATIONS -19.22
19.22.060 PROHIBITED SIGNS
The following signs are inconsistent with the sign standards set forth in this Chapter, and are
therefore prohibited:
A. Abandoned signs as defined in Section 19.22.030.
B. Animated, moving, flashing, blinking, reflecting, revolving, or any other similar
sign, except electronic message boards
C. Banners, flags, and pennants, except as permitted by Sections 19.22.070 and
19.22.090. MC 979 9/5/96
D. Bench signs. except as permitted bv Design Review or approved transit amenities.
E. Billboards or Outdoor Advertising signs, except as permitted by Section 19.22.080
of this Chapter. MC 9291/19/95
F. Chalkboards or blackboards
G. megal signs as defined in Section 19.22.030
H. Off-site or billboard signs, except as permitted by Section 19.22.080
I. Permanent sale or come-on signs
J. Portable signs or A-frame signs
K. Signs deemed to be a public nuisance as defined in Section 19.22.030 and MC
Section 8.30.010.
L. Roof signs, with the exception of mansards where no useable sign band is available.
M. Signs on public property, except for traffic regulatory, informational signs, signs
required by a governmental agency, and model home tour signs, and except as
permitted by Section 19.22.080. MC 812 1215/91
N. Signs painted on fences or roofs
O. Balloons and other inflated devices or signs designed to attract attention, except as
allowed per Section 19.22.070.
P. Signs that are affixed to vehicles, excluding permanent signs on commercial
vehicles
Q. Signs which simulate in color or design a traffic sign or signal, or which make use
of words, symbols or characters in such a manner to interfere with, mislead, or
confuse pedestrian or vehicular traffic. Me 1057 10/8/99
19.22.070 TEMPORARY SIGNS
Special event signs and civic event signs may be approved by the Director for a limited period of
time as a means of publicizing special events such as grand openings, carnivals, parades, charitable
events, holiday sales, and special promotions. Such special event signs shall be limited to the
following provisions:
A. No temporary sign shall be erected without a temporary sign permit.
B. Temporary signs shall be limited to 90 continuous days per event within a 180-day
period from the start date of the event.
C. Temporary signs may include: promotional sales signs, banners, balloons, inflated
devices, search lights, beacons, pennants, and streamers.
13
SIGN REGULATIONS -19.22
D. All temporary signs shall be maintained in good condition; removed or replaced if
torn, faded or dirty.
E. Temporary banners shall be affixed to the walls of a building only.
F. Auto dealerships may apply for a yearly temporary sign permit for ongoing special
promotions. MC 1057 10/8/99
19.22.080 OFF-SITE SIGNS
1. REPLACEMENT OF OFF-SITE BILLBOARD SIGNS ON THE SAME SITE
The owner of an off-site billboard sign may replace such sign on the same site with another
off-site billboard sign, subject to the following conditions:
A. A "Iike-for-like" replacement (i.e., same size, height, and number of faces) is
permitted subject to a Development Permit.
B. The existing billboard sign shall be removed prior to the installation of the
replacement billboard sign. MC 1057 10/8/99
B,C. An existing, legallv permitted billboard located within 600 feet of a freewav mav
replace the existing static displav facer s) with electronic variable message center
sign( s), enabling changes to be made from remote locations. subiect to approval of a
Conditional Use Permit and a Department of Transportation permit, and subiect to
the following criteria and requirements:
(1) No billboard shall be upgraded to an electronic variable message displav
unless the sign is located at least 1.000 feet from the nearest existing or
approved electronic rnessage center or electronic displav sign.
(2) The size of the electronie variable message displav shall not exceed the
existing height. width or sign face area of the existing billboard.
(3) The design. placement. and brightness control shall complv with Department
of Transportation (Caltrans) standards. and all advertising content shall
complv with the Outdoor Advertising Act.
2. REPLACEMENT OF OFF-SITE BILLBOARD SIGNS ON NEW SITE
The owner of an off-site billboard sign may replace such sign on a new site with another
off-site billboard sign, subject to the following conditions:
A. The replacement site shall be located in the CG-I, CG-2, CH, IL, ill and IE land use
districts.
B. A conditional use permit shall be required for each sign, except that two
replacement off-site billboard signs (less than 100 square feet each) at two new
locations may be combined on a single conditional use permit application.
14
SIGN REGULATIONS - 19.22
C. The advertising display area of the replacement sign shall not exceed the display
area of the existing sign or signs to be replaced, and in no event shall it be greater
than 672 square feet per face with a maximum of two faces. Display area does not
include decor or pole covers.
D. Spacing shall be:
Up to 100 square feet of sign face - 300 linear feet.
Up to 300 square feet of sign face - 400 linear feet.
Up to 672 square feet of sign face - 600 linear feet.
E. New billboards shall not be located within 1,000 feet of the gore points of freeway
to freeway interchanges or freeway interchanges and on- and off-ramps, or within
the interchanges themselves.
F. Under no circumstance shall more than one new sign be erected to replace one sign
removed.
O. The replaced sign(s) shall be removed prior to the installation of the replacement
billboard sign.
H. The Commission may require the removal of more than one off-site billboard or
painted bulletin by the owner in exchange for the right to locate one new
replacement sign at a new site. MC 1057 10/8/99
3. MODIFICATIONS TO EXISTING OFF-SITE BILLBOARDS
An increase in size, height, or number of faces may be permitted subject to a Conditional
Use Permit with the following conditions:
A. The site shall be located in the CO-I, CO-2, CH, IL, ill, and IE land use districts.
B. The total sign area shall not exceed 672 square feet per face with a maximum of two
faces.
C. Under no circumstance shall more than one new sign be erected to replace one sign
removed.
D. The new sign shall be removed prior to the installation of the billboard sign.
E. The Commission may require the removal of more than one off-site billboard in
exchange for an increase in the size, height, or number of faces. MC 1057 10/8/99
4. OFF-SITE RESIDENTIAL SUBDMSION DIRECTIONAL SIGNS
The following shall regulate and establish a standardized program of off-site residential
subdivision directional kiosk signs for the City. For the purposes of this subsection, a
residential subdivision is defined as a housing project within a recorded tract where 5 or
more structures or dwelling units are concurrently undergoing construction.
15
SIGN REGULATIONS - 19.22
A. The panel and sign structure design shall be in accordance with Figure 16-1.
B. No kiosk sign structure shall be located less than 300 feet from an existing or
previously approved kiosk site, except in the case of signs on different comers of an
intersection.
C. The placement of each kiosk sign structure shall be reviewed and approved by the
Director.
D. All kiosk signs shall be placed on private property with written consent of the
property owner or on City right-of-way pursuant to a City encroachment permit.
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E. A kiosk sign location plan shall be prepared, showing the site of each kiosk
directional sign, and shall be approved by the Director prior to the issuance of a
sign permit.
F. There shall be no additions, tag signs, streamers, devices, display boards, or
appurtenances, added to the kiosk signs as originally approved, no other non-
permitted directional signs, such as posters or trailer signs, may be used.
G. All non-conforrning subdivision kiosk directional signs associated with the
subdivisions in questions must be removed prior to the placement of directional
kiosk sign(s).
H. Kiosk signs shall be removed when the subdivision is sold out. The entity
administering the program will be responsible for removal of panels and structures
no longer needed.
16
SIGN REGULATIONS - 19.22
5. OFF-SITE SIGNS ON PUBLIC PROPERTY
Private advertising signs may be placed on structures in the public right of way, such as bus
shelters, if there is a licensing agreement approved by the Mayor and Common Council
authorizing such off-site signs on public property. An application for a sign permit must be
approved prior to the construction of off-site signs on public property and the applicant and
the owner of the sign shall comply with the provisions of Section 19.22.100 regarding sign
construction and maintenance standards. MC 812 12/5/91
6. FREEWAY SIGNS
A. Off-site freeway signs are permitted for regionally significant businesses within
1000 feet of the freeways. MC 105710/8/99
B. There is an existing freeway sign to which the subject business may attach a new
sign face or a new sign may be constructed to include the off-site business and
future/existing business on the subject site.
C. Freeway signs shall be installed in the following manner:
(I) The sign area for the new freeway sign shall be equal to or less than the
existing sign.
(2) The existing sign structure shall be in conformance with current Development
Code standards.
D. Off-site freeway signs are permitted for regionally significant shopping areas subject
to approval of a Sign Program. MC 1057 10/8/99
7. OFF-SITE ELECTRONIC MESSAGE CENTER SIGNS MC 1211 7/5/05
A. Off-site electronic message center signs are permitted in the following location,
subject to a Conditional Use Permit:
!...- Central City South
. Southeast Industrial Park
B. The size and advertising areas will be determined through the Conditional Use
Permit process.
C. The height shall be limited to 50' above the grade of the freeway unless a flag test
determines that greater height is needed for visibility.
D. The sign face may extend up to 5 feet from the edge of the property.
E. Off-site electronic message center signs may be placed no closer than 1,000 feet
from another electronic message center sign (on-site or off-site).
17
SIGN REGULATIONS -19.22
F. Off-site electronic message center signs must be fitted with automatic dimming
devices, capable of lowering the intensity of light during evening hours, rainy,
foggy, or cloudy days, or similar situations.
G. Off-site electronic message center signs are subject to a license agreement with
the City of San Bernardino. The license agreement will include, but is not limited
to, signage content and "air time" for public service announcements, and may
include a revenue-sharing provision.
H. Off-site electronic message center signs must be located in the Freeway Corridor
Overlay District, subject to the provisions in the Outdoor Advertising Act
(Chapter 2 in the State of California Business and Professions Code). These
provisions include, but are not limited to, placement, location, content, and
maintenance.
1. Off-site electronic message center signs shall not be installed until written
approval has been granted by the State Department of Transportation (Caltrans).
19.22.090 PERMANENT FLAGS
Permanent flags may be installed subject to a comprehensive sign program pursuant to Section
19.22.040(2). Permanent flags shall be consistent with programs that relate to a cultural or civic
event or goal of the City. Standards of safety and maintenance shall be assured. Such flag
programs shall be subject to the following provisions:
1. Permitted useslbuildings include auditoriwns, convention halls, performance centers,
libraries, museums, public agency facilities, approved urban design plans, and other
useslbuildings deemed similar by the Director, pursuant to Section 19.02.070(3).
2. Flags shall be constructed of pliable materials such as canvas, vinyl-coated fabric, acrilan,
or similar materials which will withstand exposure to wind and rain without significant
deterioration.
3. No sign permits for single flags and banners are permitted.
4. No commercial advertising of products or services is permitted on permanent flags.
5. All permanent flags shall require building permits as necessary for construction or
installation.
6. Decorative flags shall be placed so there is no projection above the eaveline of the building.
7. Decorative flags shall be non-illwninated.
8. Flag copy shall be limited to the name and date of publicized event.
9. The nwnber and location of pennanent flags shall architecturally enhance the building on
which they are placed. MC 979 915/96
18
SIGN REGULATIONS - 19.22
19.22.100 ABANDONED SIGNS
1. Any abandoned or illegal sign is hereby declared to be a danger to the health, safety, and
welfare of the citizens of San Bernardino. Any sign which is partially or wholly obscured
by the growth of dry vegetation or weeds or by the presence of debris or litter also
presents a danger to the health, safety, and welfare of the citizens of San Bernardino. Any
such sign as set forth herein is hereby deemed to be a public nuisance.
2. Any abandoned sign deemed to be a public nuisance shall be removed by the property
owner within 30 days after notice via a Notice of Violation from the Code Compliance
Department. Within the 10 days after the notice, the property owner may request an
appeal hearing before the Hearing Officer on the abandonment and nuisance
determination. The appeal shall be granted or the decision modified if facts or
circumstances disprove the existence of a public nuisance. If no hearing is requested, or if
the appeal has been denied and/or if there is no correction to the violation, the Code
Compliance Department will abate the violation. Costs of such abatement may be
assessed against the property, using the procedures established in Municipal Code Section
8.30.090. MC 1057 10/8/99
19.22.110 SIGN CONSTRUCTION AND MAINTENANCE
1. Every sign, and all parts, portions, and materials shall be manufactured, assembled, and
erected in compliance with all applicable State, Federal, and City regulations and the
Uniform Building Code.
2. Every sign including those specifically exempt from this Development Code in respect to
permits and permit fees, and all parts, portions, and materials shall be maintained and kept
in good repair.
3. A maintained sign is a sign that meets all of the following criteria:
A. All sign faces, supports, braces, guys and anchors are kept in repair and in a proper
state of preservation.
B. There is no evidence of deterioration, including peeling, rust, corrosion, dirt, fading,
discoloration or holes.
C. The sign does not have broken or missing sign faces or letters.
D. There is no chipped or peeling paint.
E. There are no missing or inoperative lights.
4. An unmaintained sign shall be repaired or replaced within 30 calendar days following
notification via a Notice of Violation from the Code Compliance Department.
Noncompliance with such a request shall constitute a nuisance and penalties may be
assessed in accordance with the provisions of Chapter 19.46. MC 1057 10/8/99
19
SIGN REGULATIONS - 19.22
19.22.120 NONCONFORMING SIGNS
I. A legal non-conforming sign may be reused subject to the following:
A. The sign is not abandoned or illegal as defined in Section 19.22.030.
B. The sign is not a public nuisance as defined in Section 19.22.030 and MC Section
8.30.010.
C. The sign is maintained in accordance with Section 19.22.110.
D. The sign is cut-off at the base and stored onsite, provided the stored sign is not
visible from the public right-of-way or from adjacent properties. Storage of the sign
must be in compliance with all applicable provisions of the Development Code.
E. The property owner has 24 consecutive months from the date of removal to reinstall
the sign for a tenant. A legally established tenant must occupy the site in order for
the sign to be reinstalled.
F. If the use of the sign is discontinued for a period of 24 or more consecutive calendar
months, it shall lose its legal non-conforming status, and any replacement signage
shall be required to conform with the provisions of this Development Code.
2. All non-conforming signs shall be demolished when the building that they advertise is
demolished. MC 948 7/10/95
3. Legal non-conforming wall signs shall not prevent the installation of conforming
freestanding signs, nor shall legal non-conforming freestanding signs prevent the
installation of conforming wall signs. MC 1057 10/8/99
19.22.130 REMOVAL OF ILLEGAL SIGNS
Any illegal sign shall be removed by the property owner within 10 days after notice via a Notice
of Violation from the Code Compliance Department. Within the 10 days after the notice, the
property owner may request a hearing before the Hearing Officer on the illegal sign
determination. The appeal shall be granted or the decision modified if facts or circumstances
disprove the existence of an illegal sign. If no hearing is requested, if the appeal has been denied
and/or there is no correction to the violation, the Code Compliance Department will abate the
violation. Costs of such abatement may be assessed against the property, using the procedures
established in Municipal Code Section 8.30.090. MC 105710/8/99
19.22.140 INVENTORY AND ABATEMENT
Within 6 months from the date of adoption of this Development Code, the City shall commence a
program to inventoiy and identify illegal or abandoned signs within its jurisdiction. Within 60 days
after this 6-month period, the City shall commence abatement of identified illegal or abandoned
Signs.
20
SIGN REGULATIONS - 19.22
19.22.150 SIGN REGULATIONS
Table 022.01 identifies the signs permitted in each of the land use districts. In addition to the
following regulations, all signs must be in compliance with all other provisions of this Chapter
pertaining to signs.
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