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HomeMy WebLinkAbout16- City Administrator's Office CITY OF SAN BERNARDINO - REQUEST FOR COUNCIL ACTION From: Fred Wilson, City Administrator Subject: Request by the Convention and Visitors Bureau for additional funds Dept: City Administrator's Office to support the San Bernardino Area r- . , rY�Yth Sports Alliance Date: December 27, 1999 G i` Synopsis of Previous Council Action: Recommended motion: 1. Approve the additional funding for the Convention and Visitors Bureau in the amount of $83,700 for FY 1999-2000. 2. Authorize the Director of Finance to amend the FY 1999-2000 budget and appropriate $83,700 from the General Fund's unreserved/undesignated fund balance to 001-092- 5505 (Non-Departmental Professional/Contractual) 1/1t, Sig ature Contact person: Fred Wilson/ Steve Henthorn Phone: 384-5122 Supporting data attached: Staff report Ward: All FUNDING REQUIREMENTS: Amount: $83,700 Source: (Acct. No.) Undesignated General Fund balance (Acct. Description) Finance:;, Council Notes: Agenda Item No. /W STAFF REPORT Subject: Request by the Convention and Visitors Bureau for additional funds to support the San Bernardino Area Youth Sports Alliance Background: The San Bernardino Area Youth Sports Alliance was formed in June 1999 with the goal of generating additional tourism by promoting the city's youth sports venues. San Bernardino currently hosts a number of major youth sporting events, including the Western Regional Little League World Series playoffs, Californian Youth Soccer Organization's Blast tournament, CYSA soccer tournaments, and the Soap Box Derby. Not only do these events enhance the city's image as a capital of youth sports, but they bring revenues to the City in the form of additional sales and transient lodging taxes. In the spring of 1999, the Convention and Visitors Bureau (CVB) requested funds to hire additional staff to support the newly-formed Youth Sports Alliance. At the time of the City's budget workshops, Mayor Valles indicated that funds would be identified mid-way through the fiscal year to support this new program. Based on that verbal authorization as well as approval by the CVB Board of Directors, a coordinator was hired for the program and expenses began to be incurred. The total first fiscal year cost for the Youth Sports Alliance is projected to total $87,700. CVB has requested $83,700 in funds for FY 1999-2000, with the remaining $4,000 to come from the existing CVB budget. If approved, the $83,700 in funding will augment the $250,000 already allocated by the Economic Development Agency to the CVB. This represents a 33%increase in funding to the CVB by the City/Agency. Mayor Valles has given her support for this additional funding for the CVB. Steve Henthom, Executive Director of the CVB, will make a presentation during the Council meeting concerning the Youth Sports Alliance and the funding request. Mr. Henthorn has also provided a detailed packet of information concerning the program and its progress to date (attached). According to analysis provided by the Business Registration Division, Transient Lodging Tax (TLT) revenues are projected to grow by 5% this year as compared to revenues received for FY 1998-99. This amounts to a $94,600 increase. Similar rates of growth have been fairly consistent over the last six years. This year, factors impacting this growth include the holding of Special Olympics in November 1999, and motel and hotel rate increases of approximately 10%. Financial Impact: This additional funding was not included in the FY 99-00 budget. A budget to appropriate $83,700 from fund balance to Account # 001-092-5505 (Non Departmental professional/ contractual services) would be required to fund this expenditure. This allocation will reduce the estimated undesignated fund balance for FY 1999-2000 from$2,116,268 to $2,032,568. It is anticipated that the results of this one-time expenditure will be evaluated during the FY 2000-01 budget process. At that time, the Mayor and Council will need to review the activities of the CVB in light of other budget priorities, and determine if the additional funds will be included in next year's budget. Recommendation: 1. It is recommended that the Mayor and Council discuss and take possible action concerning this proposal by the Convention and Visitors Bureau. 2. Authorize the Director of Finance to amend the FY 1999-00 budget and appropriate $83,700 from the General Fund's unreserved/undesignated fund balance to 001 092 5505 (Non departmental professional/contractual). I ' San Bernardiinnoo CONVENTION & VISITORS BUREAU December 28, 1999 Dear Council Person Estrada, This is a follow-up letter regarding the information packet you received last week that addresses the budget request for the Youth Sports Alliance. In the packet, Steve Henthorn identifies Youth Sports as a major strength of San Bernardino and discusses how the Youth Sports Alliance intends to expand on San Bernardino's resources to make it a Youth Sports Capitol. Also outlined in the packet are the Youth Sports Alliance's current projects, past projects, and future goals. Mayor Judith Valles strongly supports the Youth Sports Alliance and has given her verbal approval for the $83,722.00 that we are requesting from the Transient Occupancy Tax. Enclosed with this letter you will find letters from other important members of our community who support the Youth Sports Alliance, including Congressman Joe Baca. I am confident that these letters of support, and the information provided to you last week, will convince you that the Youth Sports Alliance should be allocated the additional funds that have been requested. Sincerely, ""/�/ �homas Sa!ec Ma-3ge outh Sports .,p Enclosures Cc: Mayor Valles Fred Wilson Gary Van Osdel 201 North"E"Street,Suite 103•San Bernardino,California 92401 90918893980 C 800IT0•RTE66 ❑ FAX 909/888.5998 Congregg of the ZIniteb $tateg Wasbington, MC 20515 December 22, 1999 San Bernardino City Council 300 North"D" Street San Bernardino, CA 92418 Dear Council Members: Recent years have signaled a concern that our youth is increasingly becoming engaged in destructive instead of constructive acts. Being the optimist that I am, I believe that the future is promising for our youth and that they can make a positive contribution to society. One source for my optimism is the proliferation of youth sports. This is an outlet that can serve as a moral and economic foundation for San Bernardino. San Bernardino has hosted the Little League Western Regional Tournament and numerous soccer tournaments. In addition to instilling an ethic of teamwork and sportsmanship, these events have helped the local economy. Lodging, restaurants, and stores are all beneficiaries of people flocking to our town to attend youth sporting events. Baseball and soccer are just two avenues for youth sports in San Bernardino,but our town does not have to be limited to these activities. San Bernardino is an ideal venue for traditional sports like basketball, tennis, volleyball, and golf. This town would also draw crowds for emerging youth sports like mountain biking and roller hockey. The resources, geography, and public interest exists for youth sports—now is the time to transform that potential into reality. As teamwork is a staple of youth sports, I want to commend the team that has articulated the vision of youth sports in this area. In particular, I want to thank Steve Henthorn and the Youth Sports Alliance for their efforts in marketing our area as a youth sports capitol. With youth sports,the moral and athletic souls of our youth will benefit as well as the economic soul of San Bernardino. I respectfully request that the San Bernardino City Council consider supporting the Youth Sports Alliance and expanding the scope of youth sports in this community. This action will have far greater impact beyond athletics. Thank you for your consideration. Sincerely, OE BACA, Congressman 42nd Congressional District PRINTED ON RECYCLED PAPER LITTLE LEAGUE BASEBALL® INCORPORATED Western Region Headquarters oar December 15, 1999 _ An open letter to: Honorable Mayor Judith Valles and The San Bernardino City Council Dear Mayor and Council Members: This letter is to encourage your support of the recently formed San Bernardino Area Youth Sports Alliance (SBAYSA), a department within the San Bernardino Convention and Visitors Bureau. Since my arrival in San Bernardino in late May, I have become very much aware of a significant amenity available to families living in our community. That amenity is, in fact, access to a wide variety of Youth Sports that are, by nature, family activities. A visit to any of our Youth Sports facilities will quickly confirm that Parents, Relatives and Friends are deeply involved in Youth Sports in our community. The mission of the SBAYSA, when accomplished, would enhance the position of all who support and participate in these Youth Sports programs. An adjunct to many Youth Sports programs is the opportunity for participants to travel outside their community to engage in competitive games. Of course, when they do, their Families and Friends typically accompany them. San Bernardino has a substantial inventory of Youth Sports facilities. These facilities are supported in part by the City, Business within the area, and local Volunteers. With that type of support, San Bernardino can become a viable Regional, National and International Youth Sports Venue. The paybacks for supporting this effort would include increased visitation by people from outside our area, increased revenues to the City and Local Businesses, thus greater financial support available for local Youth Sports programs to the benefit of children who participate in them My experience has been that when there is a place for children to play, families come to watch and support them while they play. I believe that the SBAYSA is a viable messenger through which we can make people outside our area aware of the fact that, in San Bernardino, they will find a safe and exciting place for their children to play in a wholesome atmosphere of both Family and Community. I encourage your support of SBAYSA and the San Bernardino Convention and Visitors Bureau. Sincerely, �Z 4�4— Mike Legge Western Regional Director 6707 Little League Drive ♦San Bernardino, California 92407 ♦ 909-887-6444 • 909-887-6135 FAX Internet Address: www.littleleague.org ♦ Email: westregion @littleleague.org INLAND TERROR B A S E B A L L C L U B December 15, 1999 Honorable Judith Valles, Mayor & Council Members CITY OF SAN BERNARDINO Honorable Mayor & Council, I am sending this letter in support of the newly created San Bernardino Area Youth Sports Alliance. I commend your vision of providing the Youth of the Inland Empire a viable organization committed to Youth Sports and the benefits that such activities give back to the participants and communities. Our organization participates in winter "travel baseball" tournaments through out California, Arizona, Mexico and Nevada. We have first hand experience and knowledge of the benefits our children receive from participating in properly run youth sport programs. They learn skills, teamwork, and discipline that they carry with them through adulthood. Additionally, the benefits to the communities that support Youth Sports are both economic and social. Organized Youth Sport activities can have a strong economic impact on the businesses within a community. Two of our teams recently traveled to Nevada for a tournament; our expenses included $4200.00 in hotel rooms and a like amount in other goods and services (78 teams participated in the tournament). The social benefits to supportive communities include dramatic reductions in juvenile delinquency and crime, as well as, intangible benefits such as goodwill and a positive public image. I look forward to continued participation in the San Bernardino Area Youth Sports Alliance and hope that we can soon bring a Tournament to our community. Sincerely, Michael Willhite, Club President P. O . Box 542 • HIGHLAND • CA • 92346-0542 WARD�'y0 sp s'G C I T Y O F O 3�oGkA N [ E j0`oa an bernardino D O F F I C E O F T H E M A Y O R J U D I T H V A L L E E M A Y O R MEMORANDUM December 14, 1999 TO: Fred Wilson, City Administrator CC: Gary Van Osdel, Executive Director, Economic Development Agency Steve Henthom, Executive Director, Convention&Visitors Bureau June Durr, Marketing&Public Affairs Director/Office of the Mayor RE: TOT FUNDING, CVB AREA YOUTH SPORTS ALLIANCE This letter confirms past meetings wherein I asked you to allocate the funding for the Convention & Visitors Bureau's "Area Youth Sports Alliance" program management, as verbally approved by me in last year's budget workshops. The Transient Occupancy Tax amount of$83,722.00 was projected to cover this funding. Based on my verbal approval, the CVB has hired a new Sales Manager, Joe Thomas to coordinate and expand this program. The City of San Bernardino has the potential of becoming the youth sports capitol of California, and the nation, with this marketing focus of the CVB. As a tourism and revenue stream focus, this program also has the potential to increase the TOT and sales tax income to our City. Working together with our City marketing office, related departments and agencies, it is a key component for our image revitalization and business development. I strongly support this youth program focus and feel it deserves to be funded in order for the CVB to solicit the regional sponsorship and community support needed to make it successful. This item is projected to come before the Council for approval on January 10, with a presentation by Steve Henthom of the CVB. Please insure that all formal budget support documentation is in place to support this program. Th yo 1 or J dith les 3 0 0 N O R T H D - S T R E E T , S A N R E A N A R D I N 0 , C A L I F O R N I A 9 14 1 S - 0 0 0 1 (00 9) 39 4 - 31 3 9 • F A I.(909) 391 . 9091 R ' SanTBernardino CONVENTION 8 VISITORS BUREAU ' OUR MISSION... To build relationships within the youth and amateur sports industry by offering our venues for tournament play at competitive prices, and continue promoting the San Bernardino Area as a premier youth sports destination in order to generate overnight visitation. 1 1 s YOUTH • SAN BERNARDINO CONVENTION & VISITORS BUREAU 201 North"E"Street,Suite 103"San Bemardinu,California 92401 909/88949800 800/r&RTE-66 ❑ FAX 909/88&5998 Home of Western Regional Little fie... . i Plus a variety of additional tournament venues. } vN pool, i 1 IN 1 E a� 9 $ 9 P ' San1Bernard1 So CONVENTION 6 VISIT Home of"The Area Youth Sports Alliance" Regional,National and int"'Nit nal t 1♦ .� � 43h➢t •6.ia nl;rlm I I I)wrnl PTHMI sTON HIM THE Bu ss PC.,IQ AUOLLCr 1999 For information and one stop shopping for your tournament needs, contact David Patterson, Director of Sales and Marketing at dapatferson @eee.org or Joseph Thomas, Sales Manager and Coordinator- Youth Sports Alliance at jthomas @eee.org or call]-800-867-8366. 201 N. "E" Street, Suite 103 • San Bernardino, CA 92401 909-889-3980 • 800-867-8366 • FAX 909-888-5998 N v .san-bernardino.org CITY OF SAN BERNARDINO: Alliance to expand the youth sports market W110 the city of San ipating in the Western invited to participate on a nomically as well as unite Bernardino is Regional Little league World steering committee to dis- resources under the out- famous for its inter- Series playoff's, Soap Box cuss the structure and define reach of the Convention & nationally known Route 66 Derby (the largest in 13 the direction. Visitors Bureau. Smaller Rendezvous classic car event Western states), California Charter members include cities that do not have the — held downtown every Youth Soccer Organization's athletic directors and coach- resources of a visitors September, another venue is (CYSO) Blast Tournament es from area high schools, bureau will benefit greatly shaping up that could soon and the California Youth colleges and universities, from the association. parallel or exceed this event Soccer Association (CYSA) managers of venues, drec- Valles acknowledges that in numbers, revenue and soccer tournaments at the tors of youth sports organf- the economic Impact of prestige for the region. city's 17-field complex. zations,the mayor's market- youth sports alone is already Mayor Judith Valles This new CYSA facility, ing office and other mem- tens of millions of dollars. _ announced in June that the which draws teams and bers of the mayor's citywide The effect on communities San Bernardino Convention marketing team, including & Visitors Bureau under representatives from the Chairman David city's parks and recreation — Oberholman unanimously department, hotels, restau- approved the formation of rants and chambers of com- the San Bernardino Area merce, and other business - *„ Youth Sports Alliance. and community leaders. f Uf- '? — The goal of the organiza- Additional auxiliary mem- t.ion is to promote youth bets with specialized t sports and increase efforts to s resources are currently — attract national and interns- being identified and will be tional team and individual invited to participate with tournaments to the San owl the organization at a later Bernardino area. 7'he Mayor uudah vales cancan youth date. The alliance was the brainchild of alliance ultimately will bring sportab be an economic resource. On Aug. 9, an additional Steve Henthorn, esecuave director of volumes of youths sports tour- - -- - _ - - full-time staff member was the sell rernaramo Convention & Y P visitor Bureau. naments to the city and coaches nationally and inter- added to San Bernardino's region. nationally, boasts of snag- convention and visitors can be even greater for local — While the youth sports sing Steve Sampson, former team. Joseph Thomas was youths,who might not other- market was identified by U.S. Men's National Olympic recruited as the sales man- wise be able to participate or Valles early in her mayoral team coach, as director of ager/ coordinator for the travel to attend tournaments _ campaign in 1997 as an development for CYSA Youth Sports Alliance to of this stature. underdeveloped tourism and South. facilitate the marketing It's a positive family demo- business opportunity, the With this structure in action plan and work with graphic, but the secondary alliance was the brainchild place, the Convention & the steering committee and benents are the profession- of Steve Henthorn, executive Visitors Bureau researched community to develop and als and smuts who are asso- director of the San other youth sport options, promote the program. elated with this type of Bernardino Convention & including golf, tennis, swim- Thomas, a Journalism venue. Visitors Bureau.The alliance thing.skateboarding,hockey, graduate of California State This program secures a will be organized and faili- bicycle motocross,wrestling, University. San Bernardino, niche market for the Inland tated under the direction of girls fast-pitch softball, bas- is a sports enthusiast with Empire region and provides the bureau. ketball and football — the community mid public rela- a positive tourism destina- _ The Youth Sports Alliance opportunities are endless — tions experience. lion for the thousands of is consistent with Valles' and decided the time was According to Henthorn, families who already come vision of San Bernardino as a right to develop a marketing the organized group can cre- here, and the many thou- capital of youth sports, and plan to address a full-blown, ate a pool of resources and sands more to come. -_ has the enthusiastic support one-stop youth sports organ- build strength to capitalize Information on the San of the City Council and ization that could effectively on existing youth accom- Bernardino Area Youth Economic Development handle this activity for the plishments in the city. Sports Alliance is available Agency. region. The program will be from Convention & Visitors For more than 30 years, Charter members, includ- unique to the city of San Bureau at(909)889-3980. the city has hosted a number ing representatives of more Bernardino, however, it will of youth sports teams partic- than 30 organizations, were benefit the entire region ore. if "nninn 77 roster ,worm rnr,BUSirvins PnasO Aumsn'1999 SanTB_ernardininoo CONVENTION & VISITORS BUREAU I As the Executive Director of the San Bernardino Convention&Visitors Bureau, I would ' like to preface this budget request by asking each of you to view this organization as an investment of resources rather than a cost. ' We must be realistic in our approach as we assess our resources. The City of San Bernardino does not have a large convention center as a centerpiece for city-wide conventions. The city does not have the luxury of being home to a Disneyland, Sea World or Legoland. We are not a tourism destination like Newport Beach or Lake Tahoe. The key to successful tourism promotion is to accentuate our strengths. One of the major strengths of San Bernardino is youth sports. San Bernardino is home to Western Regional Little League,the largest soccer complex in Southern California, Fiscalini Field, San Bernardino Stadium, Coussoulis Arena and a motorcycle course at Glen Helen that hosts national championship races,just to name a few. San Bernardino is host to the largest Soap Box Derby race west of the National Headquarters in Ohio. ' The high school and collegiate athletic programs boast some of the best teams in the region. We have already experienced the major financial impact Western Regional Little League and the new Soccer Complex has on our city. Now it is simply a matter of 1 investing in marketing. Our reputation is already strong based on current successes. We know the return on investment is tremendous. According to an article in the San Bernardino County Sun newspaper on February 7, 1999,Ray Horspool's comment on ' CYSA's soccer tournaments, "With more than 500,000 visitors to the complex last year, hotels, restaurants, gas stations and retailers are feeling firsthand its impact on the economy." Horspool is the president of California Youth Soccer Association—South. Using the formula that John Hosing Ph.D., renowned Inland Empire economist subscribes to,that each visitor spends $50.00 per day—the economic impact on our area is at least$25 million annually as a result of soccer tournaments alone. According to the ' methodology used by the California Division of Tourism, local jurisdictions collected $407,500 in tax revenues as a result of visitors to the Soccer Complex. According to John Lally, Assistant Director for the Western Regional Little League, the average I attendance for the 10 day regional little league tournament held each summer is between 60,000—70,000 visitors to San Bernardino from 13 western states. Using the methodology, again, from the California Department of Tourism,the economic impact on our area is at least $3 million and estimated tax revenues of at least$48,900.00. With the support of Mayor Valles,we are striving to further promote youth sports 1 activities. By establishing the San Bernardino Area Youth Sports Alliance, which was approved by the SBCVB Board of Directors on May 25h, it provides the SBCVB the capability of capturing additional high school and collegiate tournaments, youth golf, ' BMX racing and a myriad of other youth related sporting activities. When the families who accompany their children are in between games or matches, they are usually eating, shopping, going to the movies or indulging in other revenue producing activities. The 201 North OF Street,Suite 103 a San Bernardino,Califomia 92901 9091889.39800 8OOaO•RTE66 0 FAX 909188&5998 added benefit is the tremendous image enhancement produced for the City of San Bernardino. Youth sports is an activity that is here now and it is growing rapidly. There is a short lead time for bookings and we can show a return on investment in a short period of time. ' It is imperative that we, as the City of San Bernardino, realize the tremendous economic opportunity that lies before us. Because we had the vision to build the soccer complex, we are reaping the benefits of that courageous effort. Let's embrace the new San Bernardino Area Youth Sports Alliance with vigor and provide the modest funding required for an aggressive marketing campaign. Let's capitalize on our resources and our reputation and become the youth sports capital of Southern California. Please find attached information relative to the progress of the Youth Sports Alliance and proof of the support we are already receiving. Respect su mitted, Steve Henthorn Executive Director 1 i i 1 1 San Bernardino Area Youth Sports Alliance i 1999/2000 Marketing Plan 1 1 i 1 1 1 1 1 i 1 1 1 Marketing Plan It has been found that youth sports generate one of the largest economic impacts to the San Bernardino Area and shows a huge potential for growth. The June 1999 Far West Regional Soccer Tournament awakened San Bernardino to this potential after bringing in 120 teams from 14 Western States,booking 2,000 hotel and motel rooms per night, and creating an overall impact of$3 million. To market San Bernardino as a destination for more events of this magnitude, the ` San Bernardino Area Youth Sports Alliance (SBAYSA)has been formed 1 consisting of members already involved in different areas of youth sports. An advisory committee of a few selected members has also been formed to govern its direction. Joe Thomas has been hired on as a full-time sales person representing the Youth Sports Alliance under the direction of the San Bernardino Convention&Visitors t Bureau. He will be in charge of actively pursuing sporting events and generating leads for the hotel and venue contacts here in San Bernardino. He has been surveying what facilities are available in the area and who is in charge of them. The matrix of these facilities is in its final stages. The maintenance of the matrix is an on-going process for it has to be constantly updated with venue availability ' and contact information. At a grassroots level,Joe will begin introducing himself to the important ' decision-makers involved with local sport-specific clubs and organizations (i.e. wrestling clubs&organizations, soccer clubs& organizations, etc). These individuals already have a "niche' in the market and will know which ' organizations from other areas are looking for a place to hold a tournament or camp. They will also know what type of tournaments the venues in San ' Bernardino are capable of hosting and may be needed as a local organizing group. Some of these individuals may already have events that they need help with. ' Mailing and contact lists will serve as key marketing tools and can be bought from various companies usually at a minimal cost.We have budgeted print/production money to create direct mailers and promotional pieces that will be sent to potential clients. Prior to attending the SportsTravel Magazine's Teams'99 Expo we were able to purchase a mailing list of attendees. This allowed us to send out information that would familiarize attendees with San Bernardino and generate interest before they even arrived at the expo. There has also been money set aside for telemarketing to reach these contacts and generate leads. .. In the future an important promotional piece we will be able to use is the five- color brochure that CopyMax is creating for us. The brochure, set in a three-fold design,will have the newly created logo for the SBAYSA accompanied with pictures of the San Bernardino Stadium, Al Houghton Stadium,Coussoulis ,. Arena, the San Bernardino/CYSA-South Municipal Soccer Complex. There will also be other general information about the area highlighted along with Joe Thomas as a contact. Money has been set aside in the budget for Joe to attend more conventions and tradeshows to network and give sales presentations.Some of these include the National Association of Sports Commissions' Semi-Annual Meeting and Annual Meeting,the US Olympic Congress,and the Amateur Athletic Uniori s Annual Meeting. Many planners for professional and amateur events attend these meetings to find sites for future tournaments and competitions. The bureau has a display booth for these conventions and tradeshows with numerous pictures, ' donated by Digital Sports Imaging,of children partaking in youth sporting activities. We also have a five-minute video outlining the various venues in San Bernardino,which includes footage of the Far West Regional Soccer Tournament. The pictures and the video are great visuals that attract people's attention to the booth along with the new brochure. ' The CVB also realizes that advertising in various sports related trade publications is very important to get San Bernardino established in the youth ' sports market. One such publication that we paid for advertising in is the SportsTravel magazine. This monthly publication is distributed to various professional and amateur organizations. As of August 1999,the CVB will have a fifty word listing in the"Sports Friendly Directory' section of the magazine and a two hundred-word description linked to SportsTravel's web-site for six months. A total of$8,000.00 has been set aside for the year to purchase advertising in similar publications. When a potential client shows interest in San Bernardino a lead will be sent out ' to the area member hotels and motels, the contacts for the venues needed(and the local organizing group if needed). Once a response is given back to the CVB ' that both the venue(s) and hotels can accommodate the event, a bid packet will be put together and sent out to the potential client that decides where the event will be hosted. The bid packets will consist of commitments from hotel and the venue(and the local organizing group if needed). It will also have dimensions and rates for the venue(s) and hotels being used, permit requirements, and all other pertinent information. Joe will follow up with the potential client to make sure that they receive the bid ' packet and if there is any other information they need. Usually a site visit will be requested if San Bernardino is being considered. If so,travel arrangements will be made and a tour of the venue(s) and the participating hotels will be booked. Southwest Airlines provides complimentary airfare to bonified event planners and the member hotels will provide complimentary accommodations. Joe will ' continue to be the liaison to the potential client(s) throughout the process and making sure that they receive everything they require. Once a client has agreed to host their event in San Bernardino the contacts for the hotels and venue(s)will be notified. The hotels,motels, and venue contacts will have to work directly with the client on contracts. Joe will not be responsible for "signing" any deals. He is responsible for cultivating, fine-tuning and follow through of the basic"lead" and will assist the client in anyway possible to secure the tournament or event. Sport, Clubs, Organizations &Venues tBaseball Clubs &Organizations: 1. Little League Baseball - Mike Legge &Chuck Wilkinson 2. Stampede Professional Baseball-Greg Cozzo 3. Local High School Baseball Programs 4. Local College Baseball Programs 5. Amateur Athletic Union(AAU) -Gary Headley Venues: 1. Al Houghton Stadium,Home of Western Regional Little League Tournament A 2. San Bernardino Stadium,Home of Stampede Professional Baseball 3. Fiscalini Field 4. University of Redlands 5. San Bernardino Valley College 6. Local High School Baseball Fields Basketball Clubs &Organizations: ' 1. Amateur Athletic Union 2. Local High School Basketball Programs 3. Local College Basketball Programs ' 4. US Olympic Basketball Venues: ' 1. CSU San Bernardino,Coussoulis Arena 2. San Bernardino Valley College 3. Local High School Gymnasiums 1 Golf 1 Clubs &Organizations: 1. Local College Golf Programs 1 2. Local High School Golf Programs Venues: 1 1. Palm Meadows Golf Course 2. Shandin Hills Golf Course 3. San Bernardino Golf Course 1 4. Calimesa Golf Course 5. Colton Golf Course 1 Soccer Clubs&Organizations: 1 1. CYSA-South- Ray Horspool, President 2. Blast Soccer-Jay &Pam Lowrey 3. Los Gauchos 1 4. Corinthians 5. Local High School Soccer Programs 6. Local College Soccer Programs 1 7. Amateur Athletic Union(AAU) 8. NAIA 1 9. US Olympic Soccer Venues: 1 1. San Bernardino/CYSA-South Municipal Soccer Complex 2. Al Guhin Park 3. CSU San Bernardino 1 4. Various Local High Schools 5. University of Redlands 1 Swimming Clubs&Organizations: 1 1. Local High School Programs 2. Local College Programs 3. US Olympic Swimming 1 Venues: 1. University of Redlands 1 2. CSU San Bernardino 1 i Tennis ' Clubs &Organizations: 1. US Olympics ' 2. Local High School Programs 3. Local College Programs ' Venues: 1. Perris Hill Park 2. CSU San Bernardino 3. Local High Schools 4, Local Colleges ' Track &Field Clubs &Organizations ' 1. USA Track &Field 2. Local High School Track &Field Programs 3. Local College Venues: 1. University of Redlands 2. San Bernardino Valley College 3. Local High Schools Wrestling ' Clubs &Organizations: 1. Amateur Athletic Union 2. Local High School Wrestling Programs ' 3. Local College Wrestling Programs 4. Inland Empire Wrestling Association 5. US Olympic Wrestling ' Venues: 1. CSU San Bernardino, Coussoulis Arena 2. Local High School Gymnasiums 3. Local College Gymnasiums 1 t 1 Sanl Bernardino CONVENTION 8 VISITORS BUREAU San Bernardino Area Youth Sports Alliance 1999-2000 FY Proposed Budget Category 98-99 Budget Revenues CVB 50,215.00 Corporate Sponsorships 25,000.00 Fund Raising Dinner 10,000.00 Associate Members 2,500.00 Total Revenues $87,715.00 Expenses Salary, Retirement, Benefits, Payroll Tax 36,775.00 Production/Printing 5,000.00 Conferences/Tradeshows 6,000.00 Education 400.00 Community Relations/Entertainment 800.00 Direct Mail 600.00 Advertising 8,000.00 ' Site Visits 2,000.00 Dues& Publications 1,500.00 Promotions 500.00 Legal Fees 600.00 Accounting 240.00 Supplies 600.00 Telephone 1,200.00 ■ Postage 600.00 Equipment Leases/Maintenance/ 5,400.00 ' Repairs/Office Rent Reserves for bid proposals 17,500.00 Total Expenses $87,715.00 1 ' 201 NortE"E"Street,Suite 103•San Bemardino,Califomia 92401 909/889-3980❑ 800/TO-RTE-66 ❑ FAX 909/888.5998 San Bernardino Area Youth Sports Alliance ' Status Report Current Projects I. Police& Fire Games, June 25-July 1, 2000 1 . Will attract 10,000 athletes from Police and Fire Prevention Agencies along with spectators to San Bernardino, Ontario, and Rancho Cucamonga. ■ Events coming to San Bernardino: Biathlon, Darts, Golf, Motocross, Mud Run, Over-the-Line (Tug- 1 O-War), Swimming, Volleyball, ■ Total room nights unknown at this point. 11. Corinthians Soccer Club-Spring Invitational, May 6-7, 2000 ■ Will attract 150-200 teams of 18 players. ■ Held at CYSA-South/San Bernardino Soccer Complex. ■ Total room nights: 1000 Past Projects 1. Special Olympics, November 13-14, 1999 • Attracted 1500 athletes and spectators. • Held on CSUSB campus. ■ Total room nights: 548 11. Soap Box Derby Rally, October 23-24, 1999 • Attracted 60 competitors and their families. Held at Little League Baseball®West Region Headquarters • Total room nights: 25 Lost Business I. Collegiate Bowling Championships, April, 2001.2003 ' ■ Facilities in our area do not meet their minimum requirements. Need a 40-lane bowling center, we only have 32-lane bowling centers. ■ Total room nights lost: 1000 11. Toys-4-Tots Baseball Tournament, December 10-12, 1999 ■ Was to use 5 fields overseen by Parks& Recreation. ■ Lost because of discrepancy over rental fees. ■ Total room nights lost: 100 III. University of Redlands Championship Games, November U of R was bidding on Soccer and Football Championship games. NCAA voted not to award 1 games to U of R. ■ Total room nights lost: 75 - Tradeshows I. Teams '99, September 15-17, 1999 • Educational Seminars on bidding for events. • Contacts made through appointments: 1. Michael Hennessy, Bowling Inc., 2. Steve Baker, NAIA, 3. Jon Butler, Pop Warner Football and Cheerleading Competitions,4. Duffy Mahoney, US Track& Field, 5. Roy Englebreht, Boxing • Currently working with NAIA to bring championship Volleyball and Basketball to CSUSB it It. National Association of Sports Commissions(NASC)Semi Annual Meeting, October 23-24, 1999 • Panel of Event Rights Holders discussing what they want from cities. All Olympic Sports have an amateur component that they have provide events for. Their goal is to find cities that can host an event and give an ultimate athletic experience. • Panel of Sports Commissions discussing what they want from events. Ultimate goal is to create economic impacts through sporting events that draw overnight visitation. Recipe for attracting events includes 1. Good Facilities, 2. Strong local support, 3. Hotels, motels, and facilities must be available, 4. Resources(Money, volunteers, etc.), 5. Partnerships (Sponsors, venues, city, etc.) ' • Contacts: 1. Toni Drehr, US Fencing Association (SB has advantage because we have a local organizer), 2. Michael Killpack, Amateur Athletic Union, 3. Karen Collins, USA Field Hockey. III, US Olympic Congress, October 24-27, 1999 ' . Educational seminars about sports industry. ■ Made personal appointments and have contact with: 1. Sammy Pejo, US Taekwondo, 2. Angie Birchler, US Water Polo, 3. Mike Unger, USA Swimming, 4. Michael Cavanaugh, USA Handball, 4. James Fox, USA Weightlifting, 5. Steve Penny, USA Gymnastics, 6. Michael Chandler, USA Volleyball. ■ SB is an excellent candidate for events if we can foster community support and find ways to offset the costs of the venues(either through partnerships or sponsors). ' IV. Communities United for the Development of Olympic Sport, October 27, 1999 ■ The US Olympic Committee held a meeting to discuss the creation of an Olympic Development ' Program for Youth. I attended the meeting and presented the current developments of the SBAYSA and the support that we have from the community and the SB Mayor. Everyone loved the city of SB. A"pilot program"could potentially be started in September 2000 and we have potential to be one of five participating cities. If we did become part of the program, we would become a premier destination for youth Olympic training and would have a major advantage for attracting events. Fundraiser I. Stampede"Millennial Games" We have the opportunity to help the Stampede sell a package of tickets and to raise $17,500.00 s Money would be put in a foundation to for facility improvements. ■ Local youth sport clubs would earn $3 for every ticket they sell (comes from the$17.5 k). 1 1 To: David Patterson I�I From: Joe Thomas Date: December 7, 1999 Re: Monthly Sales Report(September 1999) Cc: Steve Henthorn TOURNAMENT LEADS Inland Terror Baseball Tournament December 10-12, 1999 100 Room Nights Special Olympics November 13-14, 1999 200 Room Nights TOURNAMENT ROOM NIGHT LEADS CONVERTED TO ACTUAL NONE THIS MONTH TURN AWAY POTENTIAL BUSINESS NONE THIS MONTH LOST LEAD BUSINESS 1 NONE THIS MONTH ACTIVITIES WEEK OF SEPTEMBER 1-3, 1999 1 -Assisted with Route 66 preparation and errands. -Compiled a list of how many member hotel and motel rooms were available for Route 66. -Attended Redlands Rise `n Shine Chamber of Commerce meeting. Passed out Route 66 information and !, networked. -Called Michael Willhite of the Inland Terror Baseball Club to get information on his tournament. I found - that it had been pushed off from October until December. -Gathered information on the US Olympic Congress and the NASC Semi-Annual Meeting,including costs, hotel availability,etc. -Finalized with John Kramer what needs to be included on the Parks&Recreation survey. -Established contact with Will Gray,a gentleman organizing an AAU Basketball tournament in Rancho Cucamonga. I told him that we were looking to do the same thing in our area and that we could use some advice. -Scheduled a meeting with Carol Dixon,Director of Coussoulis Arena,for Wednesday,September 8, 1999. -Interviewed by Nicole Vargas,a reporter for the Press Enterprise,for an article that she was putting in the Sunday newspaper edition. -Began researching how plausible it would be to have a youth fencing tournament here in San Bernardino. Found that an organizer of a large tournament in Palm Springs actually lives in the area. His name is Randy Bean and owns the Redlands Fencing Center. I set up a meeting to see his facility and get more information on the sport from him on Tuesday,September 7, 1999. r WEEK OF SEPTEMBER 6-10, 1999 -Off Monday(Labor Day) -Received a call from Marc Meyers of the LA Sports Authority. He was interested in how the YSA was formed and if there was anything he could do for us. -Talked to Eric Johnson of the Sacramento Sports Commission and asked him for some advice. I wanted to see how they arranged for sponsorship and asked if he could send me some information. He said that he would put something in the mail to me. -Met with Randy Bean of the Redlands Fencing Center Tuesday,September 7, 1999 at 8:00 p.m. He showed me his facility and gave me some history about the sport. He also said that he would love to be the organizer for any fencing events that we bring into the area. I told him that I was going to look into a North American Youth Tournament sanctioned by the US Fencing Association. I needed to see if Coussoulis had the capacity to host the event. -Met with Carol Dixon,Director of Coussoulis Arena,on Wednesday,September 8, 1999 at 3:00 p.m. She gave me some history of the Arena and some specifications on its size and what type of events it could host. She also said that it is hard to use the facility because School Athletics get first priority,then Classes, the Students,and everyone else after that. She can bump people out of there but not very often. Carol also had a couple leads for me as well. She gave me a contact for the PAL Games 2000 to call and see if they need any help finding rooms. The Harlem Globetrotters are also coming out to the area and we could possibly work with them. -1 went around to every business in Downtown San Bernardino and passed out information on street closures and access for Route 66. ' -Picked up shirts from California Casuals for Route 66. WEEK OF SEPTEMBER 13-17 1999 -Stuffed"goodie bags"for Route 66 registration all day Monday and Tuesday. -Talked to Gary Headley of the Amateur Athletic Union. He wants to use our facilities for a State Championship in January if possible,maybe a qualifier for the championship in December. I invited him to come to the YSA meeting on the 29ih. He said that he would try to make it if he got back in time from the AAU meeting in Puerto Rico. -Attended the Teams '99 Tradeshow September 15-16, 1999. We had the CVB booth with sporting photos up for two days. Attended various seminars for three days: 1.Advancing Your Career in Sports,2.Sports and Travel:A Brief History,3.Defining Sports Travel: Major Sector Case Studies,4. Bidding and Site Selection,5. Creating Sports Event Travel Packages,6. Technology: Futuristic Ways to Run and Promote Events,7. The New and the Next:Trends for Event Organizers,8. The Bigger Meaning of Sports,9. Importing and Exporting Sports. These seminars had some good information on how I need in my bids to attract events to San Bernardino. I also had personal appointments with: 1. Roy Englebreht,Boxing,2. Michael Hennesey,Bowling Inc.,3. Steve Baker,NAIA,4. Jon Butler,Pop Warner Football& Cheerleading. As a result we have an information packet on setting up a pro-boxing circuit,we are generating a bid for a bowling tournament,NAIA wants an information packet on what venues can host Soccer,Basketball,and Volleyball championships. Other appointments that we had,but were cancelled because of Hurricane Floyd,were: 1. Duffy Mahoney,US Track&Field,2. Lirmea Garcia-Tatupu,Elite t Racing,3.Don Mackey,Pro Billiards,4.Ken Weis,Smart Industries NASCAR,5. Sammy Pejo,US Tae Kwon Do,and 6.Katie Harris,American Darts. I was able to track down and get information from Mr. Mahoney,US Track&Field,and Mrs.Tatupu,Elite Racing. I was also able to make a couple key contacts with the SportsTravel Magazine. They were Al Austin,Project Director,and Rebecca Wentz,Advertising Account Executive. They were both interested in some of the events that are in our area like Route 66 and the Redlands Bicycle Classic. Said they may want to look into doing a story on them. -Assisted with production of Route 66 Saturday and Sunday. an i WEEK OF SEPTEMBER 20-24, 1999 -Worked with Jack Mortensen on his Class of'46 Reunion. He wants 50 goodie bags with Visitor Guides if we can spare that many. i ' -Talked to Marc Billik,Anywhere Sports Productions,about when I could see his mobile-skate park. He said to come out to the LA County Far on Saturday and he would show me around and we would talk about him coming out to San Bernardino for the Route 66 Redezvous. -Paid for US Olympic Congress and NASC Meeting,booked hotel nights,and got flight arrangements from Alan's Travel Service. -Set up our CVB display at the State of the Inland Empire Luncheon. We had a raffle for a Route 66 Rendezvous T-shirt and hat and passed out some information on the YSA. -Worked on the 1999/2000 sponsorship proposal for the YSA. -Met with Steve and David for the 1999/2000 YSA budget and finalized it. -Met with Steve Henthom and Dan Conger,with CopyMax. Steve and I gave him some direction for the ' YSA brochure and logo. -Called everyone that filled out our survey at the Teams'99 Tradeshow. They showed little to no interest. Some had the wrong impression as to what the survey was for. -Called Natalie Cronkhite,NAIA Championship Director,and she asked me to send her info on Soccer, ' Basketball,and Volleyball venues. -Called Mice Legge,Ray Horsepool,and Carol Dixon and told them I need pictures for the YSA brochure. -Got in touch with all the Athletic Directors of the local high schools and colleges and invited them to the '.. ' YSA meeting on the 29'x. Was able to set up a meeting with Carl Clapp,Athletic Director at University of Redlands,to get a tour of his campus and brainstorm some ideas on Thursday,September 30, 1999. -Thanked Steve Smith,writer for The Son,for writing a great article on the YSA. ' WEEK OF SEPTEMBER 27-30, 1999 -Went to the LA County Fair on Saturday and tried to get ahold of Marc Billik with Anywhere Sports Productions. Called him twice and he never called me back. Also went to the skate park and could not find him. The skate park would draw a large crowd of youth skate boarders,roller bladers,and BMX bike riders because of the ramps,jumps,and big name skaters and bike riders. -Dan Evans called and interviewed me for some final comments in his article. ' -Finalized the 1999/2000 Marketing plan and 1999/2000 Sponsorship Proposal for the YSA so it could be presented at the monthly meeting. -Put together information packets for the September YSA meeting and finished up the agenda. -Coordinated the September YSA meeting on the 20 with the assistance of David Patterson and Steve Henthom. It ran smoothly despite the fact that Greg Cozzo did not have the meeting room set up as promised. Only 6 people RSVP for the meeting,but 25 showed up. We told them to please RSVP in the future so we can have enough material for them. Two leads were generated out of the meeting as well. Special Olympics needs 200 rooms for their event and there will be an Inland Terror Baseball Tournament on December 10-12, 1999 that will need approximately 100 rooms. -Met with Carl Clapp,Athletic Director at University of Redlands. He is really excited about the YSA and wants to work with us and help us in any way. We can use his facilities when they are available at a very low cost. He also suggested that I call Corky Evans at Redlands High School regarding her Water Polo Tournament and the Redlands Tennis Club regarding their tennis tournament. He may also need some help with a big baseball tournament in March and a few other tournaments that are coming up. We talked about '. ' putting a bid together for a NCAA Division III Golf Tournament. He said he will get more information and call me. 1 r To: David Patterson From Joe Thomas Date: November 8. 1999 Re: Monthly Sales Report(October 1999) Cc: Steve Henthorn TOURNAMENT LEADS Intercollegiate Bowling Championships April 2001,2002,2003 1000 Room Nights Soap Box Derby Rally October 23 &24. 1999 20 Room Nights TOTAL: 1020 Room Nights 1999/2000 YEAR TO DATE TOTAL: 1320 Room Nights ' TOURNAMENT ROOM NIGHT LEADS CONVERTED TO ACTUAL NONE THIS MONTH ' TURN AWAY POTENTIAL BUSINESS NONE THIS MONTH ' LOST LEAD BUSINESS NONE THIS MONTH ACTIVITTES WEEK OF October 1, 1999 -Attended Redlands Rise-n-Shine Chamber function. Was able to stand up before everyone for a couple of minutes and tell them about the YSA_ Pharaohs Lost Kingdom and Louis Lauer Reality-approached me after the meeting and expressed interest. ' -Met with Dan Conger of CopyMax and gave him the pictures that he needed for the brochure. He asked for the mission statement and bullet points as well. I told him I was still receiving the bullet points from the various venues and that I would have to get a mission statement approved by Steve. 1 WEEK OF OCTOBER 4-8, 1999 -Finalized the NAIA information packet and sent it to Natalie Cronkhite.Director of Championships. -Talked to Bernice Buse of the SB Chamber and arranged to be on the December 8. 1999 program to speak on YSA. -Refaced leads to hotels and motels for the Toys 4 Tots Baseball Tournament and Special Olympia on October 4, 1999 @ 3 p.m. -Met with representatives at Del Rosa Lanes and AMF Arrowhead lanes to discuss the Intercollegiate Bowling Championships. Both were very excited and expressed interest. 1 left facility surveys with them to fill out and include in the bid packet. -Compiled rates from hotel/motei members for the Toys 4 Tots Baseball Tournament and gave them to Michael Willhite. -Attended San Bernardino Area Chamber Of Commerce weekly meeting. -Helped Jo Ann move left over beverages at Masonic Temple from Rome 66 back to the CVB office. -Finished article for June Dart's"News of the City". Took it over to her office. -Created YSA packet for Steve to present at the Board Meeting. -Attended the Soap Box Derby Rally meeting in Mayor's Office. Joe Suarez introduced me as head of the newly created YSA by the Mayor and the head of marketing for the Soap Box Derby Rally. Tried to clarify how the YSA was created and that I am not the head of marketing for their organization,but more of a _onss.t-tttant. -Gave Mona Dill of Special Olympics the information on the 200 extra rooms she needed for her event in November. -Crave Dan Conger with CopyMax the pictures and bullet points he needed for the brochure. Conference called Don Miller of the Stockton Sports Commission with Steve. The conversation covered: Biddine& Events Don hasn't done very many bid packets,but says we can create one any way we want(i.e.Three-ring binder). He is just a supplement to the grass-roots effort. The city and county own excellent venues that he can use(Le.two 4-field softball complexes). This makes it easy for him to bring in events and the city has plans to build even more facilities. Board Members r Separate board of directors that has meetings similar to our. Executive board,similar to our Advisory Committee, decides the direction of the Stockton Sports Commission. Everyone on the executive board is ' responsible for bringing on a$100 MVP Sponsor. Budeet&Sponsors Don's budget is formatted the same way ours is with the CVB paying for the infrastructure,along with a separate chart of accounts,and the Sponsorship money used to offset costs. Stockton brought in sponsorship money between$30,000-$40,000 the first year and$60,000+the second. He pushes for Silver and Gold sponsorships,which have some standard perks but are curtai led to each sponsor.Don under- promises and gives the sponsors more than they are guaranteed. All sponsors get their logo on company letterhead,which is reproduced ever 3-4 months to include new sponsors. Don will give tournaments money and ask for space to post sponsors'banners and,if there is enough room,an area for sponsors to set up booths.Tournament planners like the banners and booths because it enhances the tournament and draws more people. Gold sponsors get priority placement of barriers and booths. They also get first right of refusal to be title sponsor of major events,which seems to go over well. Dealerships pay so much money to display cars. Goodie bags with maps and restaurant discounts are good to include at the tournaments as well. Fundraiser Banquet In the past,Don would do three a year but now focuses on just holding one. Held in June and honors local outstanding athletes. Gets a couple of well known professional athletes,both past and present Hasa raffle during the entire event There is also a silent auction that runs the whole night and he finishes the dinner with a loud auction for a few of the"big money" items. Don also ties in the banquet with a local charity to get name recognition. WEEK OF OCTOBER 11-15, 199 -Typed up minutes from last YSA meeting and sent them our to with a cover letter. -Arranged for a site visit at the Lorna Linda University's Dmyson Center. Met with the Director,Don Sense,to get a tour. Have nice facilities but many restrictions because of the SDA backing. No alcohol,no ' smoking,and cannot use facility from sun down Friday until san down on Saturday.Nice pool.multi use field, racquetball courts,basketball courts,meeting space. -Typed a letter explaining the goals of the YSA and sem it to the SB Council. -Stuffed goodie-bags for Jack Mortensen to pass out at his Class of'46 reunion. He came and picked them -Talked to Bill Hunt,Executive Director of Police&Fire Games 2000(PAFG),to see S there was anything I can do for him. He would like a list of rates from our hotel/motel members. He also has a representative ' looking at the SB Soccer Complex as a potential site for the PAFG 2000 soccer games. I told him to let me know if I can help in any way. -Established contact with Steve Monson,a local Amateur Softball Association Representative,to see if I SB could host a softball tournament He said that he needs a lot of fields,preferably with lights.but was ' pretty sure SB didn't have them He would like to know what kind of facilities we have available. Chuck Wilkinson said he could work with me on that Steve Monson also told me that there is a Recreation meeting the fast weekend of December this year with S,WO teams attending. He could snake arrangements for me to attend if I would like. I will ask if we can set up a display. -Dar.Cong-..a opt off cc,,i„.c brochure Let us tc m:e:e. -Set up meeting with AMP representative to discuss some concerns they had about the Intercollegiate Bowling Championships. -Followed up with Lou at Del Rosa Lanes and he had not started working on the Intercollegiate survey. -Jason Popof,Recreation Sports CSUSB, gave me a new contact for reserving fields at on the CSUSB campus. Liz Sherrod 880-5236 ' -Talked to Maria Gray,of the US Olympic Congress,and made appointments to meet with representatives for US Swimming,US Tai Kwon Do,US Water Polo,and US Handball. -Talked to Sid Robinson,PR Director for the LA County Farplex,and asked what he thought of the In-line skate and skateboard shows that Anywhere Sports Productions had at the fair. He said that they loved it and they were looking to make it even bigger next year. -Gave Susan Reyes more specifics on the Intercollegiate Bowling Tournament that she needed to fill out her part of bid packet -Received mating list of attendees for the Olympic Congress from Larry at the Springfield Missouri CVB. -Asked Michael Willhite how the YSA appears on his flyers for the Toys 4 Tots Baseball Tournament The flyer states,"Inland Terror Baseball Club is a proud member of the SBAYSA." -Received phone#from Chuck at the San Bernardino County Sun for ESPN so I can follow up on the coverage of the Weslen Regional Tournament WEEK OF OCTOBER 18-22, 199 -Met with Blake and Sheila of AMT Arrowhead Bowling to discuss their concerns about the Intercollegiate Bowling Tournament. -Met with Scott Poddig,who nms the bowling program at CSU Fullerton. Lou Corbo said that Scott is very active in college bowling and would be a great source of information. Scott started of with a conference call to Cheryl Stoesser,Tournament Coordinator for Bowling Inc. She said that they wouldn't even consider San Bernardino because it does not have a 40-lane bowling center. After the call Scott said ' there is nothing that I can really do except look for smaller tournaments- -Attended Little League®vendor Farr at Hilton,which was organized by Chuck Wilkinson. Chuck pulled me to the side and said that he was completely against the new sports complex that has been proposed to the Council. He can't believe that the City would consider paving for it and not give him money to maintain his fields. I tried to explain to Chuck that the city would not be paying,but private investors were. I also told him that the person responsible for the success/failure of the park had to be negotiated He didn't seem to care and said that he can't send any of the Little League teams into that new complex because his Presidents wouldn't let him -Had lunch meeting with Dan Evans to do an interview. He wanted to get some more information on my background before I went to Colorado Springs.- Took a picture at the SB Soccer Complex for the article. -Stopped by DSI to find better pictures for the YSA Brochure. Made a list so they could start copying the pictures onto a Zip Disc. -Attended the Redlands Chamber of Commerce Mixer. Met Mark Todhunter,Director of Childhelp USA's Foster Family Agency in Redlands. He expressed interest in arranging joint fundraisers together. t also met Pam Egger,of the American Red Crass' Inland Empire Chapter,who said she could help me find items for an auction. Apparently she does the same thing for the Red Cross and has a list of contacts for soliciting items. WEEK OF OCTOBER 23-28. 1999 -NASC Semi-Annual Meeting and US Olympic Congress(See attached report) -YSA October meeting. Getting into the"nuts and bolts"now. Many feel that we cannot get sponsors until we bring in some big name events,but events are not going to come to San Bernardino if we ask outrageous fees for our venues. Formed a fundraiser committee(Joe, Steve,David Brad Randall,Tim Jenkins, Greg Cozzo)and will meet at 11:30 am.on Wednesday,November 3, 1999 at the Hilton. ' To: David Patterson ' From: Joe Thomas Date: December 6, 1999 Re: Monthly Sales Report(November 1999) Cc: Steve Henthom ' TOURNAMENT LEADS ' Corinthians Spring Invitational May 6-7,2000 1000 Room Nights Police&Fire Games June 25-July 1,2000 Unknown ' TOTAL: 1000 Room Nights 1999/2000 YEAR TO DATE TOTAL: 2320 Room Nights ' TOURNAMENT ROOM NIGHT LEADS CONVERTED TO ACTUAL tSoap Box Derby Rally October 23-24, 1999 25 Room Nights Special Olympics November 13-14, 1999 548 Room Nights TURN AWAY POTENTIAL BUSINESS ' Intercollegiate Bowling Championships April 2001-2003 1000 Room Nights Insufficient facilities(needed 40-lane center) ' Univ.of Redlands Championship Games November 75 Room Nights NCAA did not choose Redlands as host LOST LEAD BUSINESS Lead#99-107,Toys-4-Tots Baseball Tournament December 10-12, 199 100 Room Nights Discrepancy with rental fees. ' ACTIVITIES WEEK OF NOVEMBER 1-5, 199 ' -Faxed recap of Soap Box Rally Derby. -Followed up with Tom Spiegel of Team Big Bear(Mountain Biking)and he is still interested in SB for a Winter Race Series. -Called Pam Egger of the American Red Cross. She arranges fundraisers and would like to help me in any ' way she can with mine. Will be bringing a packet to the SB Chamber meeting containing information on donations,speakers,auctions,etc. -Told Dan Conger that DSI uses Kodak PC Pro. Dan said that their computers can open the pictures. Steve ' at DSI was busy all week and couldn't get me the pictures until Friday. 1 -Invited SB County Supervisor Jerry Eaves Office and the SB City Council regarding Grand Opening of Big League Dreams. Everyone was busy and could not make arrangements because of elections and short ' notice. -I was contacted by the Corinthians Soccer Club regarding their Spring Invitational in May 2000. They asked for help acquiring room rates. I told them I could get them in a couple of weeks. -Also contacted the Celtic Soccer Club to see if they needed assistance finding accommodations for any of their tournaments. Mr. McDonagh expressed that they have been doing this for years and would not need anv assistance. -Michael Willhite told me that John Kramer sent him an invoice for$1600 to use the baseball fields. Michael expressed that he did not budget for this and was under the impression that he could use the facilities free of charge. Has to appeal case to the Mayor asking for fees to be waived. -Attended SB Chamber Meeting. -Had first Fundraiser Banquet Committee meeting. Joe, Steve,Brad Randall,and Tim Jenkins were ' present. Found that Steve,Brad and Tim all had ways to contact professional athletes from the area. Each person would focus on their contacts and Joe or Steve would be in touch within the next couple of weeks to see how things were progressing. Price$50.00,need 200 attendees,silent and loud auction,Tim will give us food for around$20.00,goal is to raise$10,000.00. Hilton will host this year and Orange Show will host next year. -Dan Conger stopped by and I pointed out errors on the brochure. I also shared some ideas I had on the logo and asked if they could work on it while they were waiting for me to give them pictures. -Sent out information on Univ.of Redlands Championships and compiled rates. -Called SB Sun Sports Department and reached Louis Amestoy. 1 asked if he had contact information on any local athletes that have made it to the professional level. He said he did and he could get me the information in a couple of days. ' -Greg Co=claimed that he could possibly get Steve Yeager,a former Dodger,to attend our fundraiser. -Attended the Redlands Rise'n Shine. Found that Margie Pettus is head of Parks&Recs for Redlands. -Attended ceremony for Joe Baca at Courthouse. -Attended the Big League Dreams Sports Complex Grand Opening to see what other cities ar,,-,aing to attract sporting events. -Police& Fire Games 2000 requested information on the SB area to include in the newsletter that will be sent to all the participating athletes. 1 WEEK OF NOVEMBER 8-12, 1999 ' -Finished up reports for the month of October,NASC Semi-Annual Meeting,USOC,and CUDOS. -Created information packet and sent it to Jerry Bruyneel,and his company Cemex,asking for a$10,000.00 sponsorship. -Sent information to Police&Fire Games 2000 for their newsletter. Also started compiling information on rates for the athletes. -John Kramer called and said he wants to discuss misuse of YSA name. Dean Daigle and Michael Willhite expect to get everything for free because they are members and that isn't possible. -Sent follow up letters to Teams'99 contacts since they were not responding to phone calls. -Created generic letters for soliciting donated items and speakers for the fundraiser banquet. -Told Marc Billik of Anywhere Sports Productions that we will not be able to bring his production to the Rte.66 Redezvous this year. ' -Spoke with Marty Nakkunz,Pres.of Corinthians Soccer Club,and he was very open to working with the alliance to make their tournament bigger. Would have to talk after normal work hours though. -Jonathan out of the Coussoulis Arena Office started filling out the NAIA questionnaires. ' -Carl at U of R said they were not awarded the Soccer Championship Games. They are still in the running for Football though and will find out this weekend. -Found that Dan Conger couldn't open pictures on disk because he doesn't have the right program. By the time Dan told me that he needed the pictures saved at 300 dpi in a.tif format it was the end of the week and DSI couldn't do anything until Monday. -Sent off minutes from YSA meeting to all members. -Dropped off YSA banner with Special Olympics Staff so it could be posted during opening ceremonies. 1 1 ' WEEK OF NOVEMBER 15-19, 1999 -Michael Willhite called and said that he wanted to cancel the baseball tournament because the Mayor would not waive rental fees. Steve and 1 had a conference call later with Michael to see if we could save ' the tournament. We asked Michael to approach the participating teams for another$45 and we would work with John Kramer to get the fees dropped down to$1200. Michael said that it sounded good,but he didn't think his board would go for it. Ultimately it is the board's decision.I contacted John Kramer and told him ' about our proposed plan as well. -Received contact information for pro athletes in the area from Louis Amestoy. -Carl said that the U of R was not chosen to host any championship games for the month of November. -Talked to Becky of Sports Travel Magazine. She said she would try to include us in the listing for the ' Sports Summit even though we were not attending the actual Tradeshow. -Sent information packets to Mike Legge,Brad Randall,Tim Jenkins and Greg Cozzo that could be forwarded to any potential keynote speakers. -Tom Spiegel of Team Big Bear stopped by to introduce himself. 1 also handed him an information packet on YSA and gave him a contact for Glen Helen Regional Park and Glen Helen Raceway. He had been looking at the Glen Helen area for the Winter Mountain Bike Race Series. -Talked to Rick Odekirk of Big League Dreams regarding the sports complexes he is building in the area ' and their impact. The complex in Cathedral City has generated a$13 million impact on the area and a hotel is being built directly across from it now. I asked him to send some information packet to me so that I may forward them to SB County and City Officials. ' -Michael Willhite called and said that his board voted not to go on with the tournament. He went on to say that the parents are very bitter toward SB. He also said they would probably never try to do the tournament again. -John Kramer said that he could not budge with the prices on the baseball fields because the City Council ' has a resolution that prevents him from doing so. 1 asked him to bring the resolution to the next YSA meeting. -Jill Eaton told me that a couple of Tribal members know Ron Rivers and Chris Hayes because they went to high school with him. I gave her some info packets to pass on. -I spoke with Faron Roberts at Phenix Entertainment and asked if he could forward some information to Deacon Jones. He said he would so 1 gave him an information packet as well. -Called LA Galaxy to get information on donations. Gloria King is the Community Relations Contact there ' and she needs donation requests to be submitted six weeks prior to the event. -Dean Daigle of Shooting 4-Life/Inland Rim Rattlers wanted to be at the Rte.66 Rendezvous this year. I told him that would have to be discussed with the new Director. Dean wanted to type up some flyers but I told him to wait because it all had to be approved. -Called Samuel and asked what was going on with his Basketball Tournament. He said that he had been trying to reach me and wanted to meet the fast week of December. That way I could sit down with his committee to discuss the progress and what needed to be done. t -Faxed memo to CYSA-South,Little League,Coussoulis Arena,Hilton,Radisson,Parks&Recs,and SB Stadium to see if they would like to do a co-op ad in Sports Travel Magazine. WEEK OF NOVEMBER 22-26. 1999 -Picked up pictures from DSI saved in the .tif format. -Compiled contact information for the LA Laken,Galaxy,Angels,Mighty Ducks,Clippers,Stars and the Kings. Faxed and sent a hard copy of a letter soliciting donations. ' -Spoke with Ray Horspool of CYSA-South and he does not have money to do an ad. I asked if he would have any time to sit down and discuss how I could help him bring more business to the soccer complex. He expressed that he does not need any assistance because the complex is already booked up. -Dan Conger picked up pictures on Wednesday and would not be able to do anything until after the ' Thanksgiving Holiday. -Called Veronica Martinez in the City Accounting Office regarding a Pony League Baseball Tournament. June Durr heard about it and said that I should give her a call. Veronica told me that Ed Fonzi is the main — contact,but she doesn't have his information with her. She took my info and said she would pass it on to him. -Off Thursday and Friday for Thanksgiving. WEEK OF NOVEMBER 29-30, 1999 -Sick on Monday. ' -Attended Managing Multiple Projects Seminar on Tuesday. J 1 1 1 1 SportsTravel Magazine: Teams `99 Tradeshow 1 I. Seminars Attended II. Personal Appointments 1 III. Other Leads 1 1 i 1 1 1 1 1 1 1 1 1 ' Report by; Joe Thomas I. Seminars Attended ' Wednesday, September 16, 1999 1. Pre-Conference Session #1, Advancing Your Career in Sports & Earning What You're Worth • Discussed how to make oneself invaluable to their employer. • Discussed how important prioritizing one's needs in life is and how making a ' list of goals is crucial to meeting timelines. • Suggested sitting down with boss to ask for a review and what his/her goals are for my position. 2. Opening Reception: Countdown to Sydney • Over two dozen past Olympians were honored and an introduction of the 2000 Olympic Summer Games was given Thursday, September 16, 1999 1. Welcome Session: Getting the Most from TEAMS '99, Sports & Travel: A Brief History • Welcome to the Thursday events. • Also, a brief history of sports was given explaining how people first started traveling long distances to see sporting events. 2. General Session #1, Defining Sports Travel: Major Sector Case Studies • Reasons for the growth of Sports Tourism were discussed. • Statistics were also discussed regarding how many people travel together, how long they stay, and the amount of revenue generated. • Adventure travel was also discussed (i.e. extreme sports, mountain biking, snowboarding) and how adventure packages can make money. • How incentive travel is becoming a profitable market was also discussed. By the time a team shows up to a tournament their whole schedule of free time is planned out for them already with tours, amusement parks, etc. • NAIA talked of how they want to make the experience of the athletes one to remember and to build lasting relationships w/ cities. 3. General Session #2, Bidding & Site Selection • Discussed bidding on events: Researching the event and watching one like it, risks, putting the bid together, site visits, etc. • Representative of the US Olympic Committee discussed their bidding process for the Olympics since the big scandal. t • Representative of US Track & Field discussed the bidding process for their events. Friday, September 17, 1999 Repon by: ioe Thomas 1. General Session #3, Technology: Futuristic Ways to Run and Promote Events Sparky Harris, Tournament Builder Pro, showed how her computer program could brake down teams into various brackets for tournament play. This ' could be a great program for us to use if we ever wanted to set up the brackets ourselves for tournaments. • Claes Loberg, Hyro.com, is working on all the Internet promotions for the 2002 Summer Olympics in Australia. Has some state-of-the-art technology for websites to create an interactive experience. This includes a camera that can show you what you would see from a specific stadium seat in Australia. Is compiling a database that would have states on every amateur team that wants to post data on the web. 2. General Session #4, The New and the Next: Trends for Event Organizers • Alan Thiry, Carlson Marketing Group, discussed measuring event results and how important and difficult it is. Talked about a new concept, which measures Return On Relationship Investment (RORI). • Michael Hennessy, Bowling Inc., discussed the history of bowling. There are ' 55% female bowlers and 45% male in the US. A lot of the information was repeated from my appointment with him. 3. Concurrent Session #7, Importing and Exporting Sports Fox Sports talked of their dominance in the international exporting of sports TV. They're trying to export football to other countries. ' • Discussion of how travel taxes are used to pay for new stadiums were took place. Hotels/Motels hate paying the tax, yet they don't realize how much business is brought in because of the sporting events. H. Personal Appointments (Note: Many of these representatives had to cancel their appointments ' since the Hurricane off the coast of Florida prevented them from traveling to the conference.) Thursday, September 16, 1999 1. Roy Englebreht, Boxing (2:16 p.m.) • Will be sending us a complete proposal on a Pro-Boxing Series that we could host in San Bernardino (possibly at the Coussoulis Arena). • Would have to pay him an advanced sum for his services, which would take t care of all the boxers, the ring, etc. • We would take care of the sponsorships, ticket sales, facility, security, etc. 2. Duffy Mahoney, US Track & Field (2:30 p.m.) • Cancelled Report by: Joe i homes 3. Michael Hennessy, Bowling Inc. (2:45 p.m.) • Lots of Youth Tournament potential for July. Would like to start a partnership ' with a West Coast City. Have a major tournament every three years. • Would like to see if we could host the Women's International Tournament April-July 2000: $46 million impact, 80 bowlers play per day, use 8-9 hotels ' • Gave us a bid packet on College Tournament for April 2001 that would have 32 teams (16 men/16women). Sponsored by Brunswick who is a major competitor of AMF. 4. Katie Harris, American Darts (3:OOp.m.) • Cancelled Thursday, September 16, 1999 1. Steve Baker, NAIA (1:15 p.m.) • Said that we have nice facilities to use, but we would have to get someone sanctioned by NAIA to co-op an event with us. We cannot host a NAIA event by ourselves. Azusa Pacific is closest affiliate. • Girl's Basketball and soccer would be good events to co-op on. Need to contact Natalie Hamilton, Director of Championships. ' 2. Ken Weiss, Smart Industries NASCAR (1:15 p.m.) • Cancelled 1 3. Sammy Pejo, US Tae Kwon Do (1:30 p.m.) • Cancelled 4. Don Mackey, Pro Billiards (1:45 p.m.) • Cancelled 5. Jon Butler, Pop Warner Football and Cheerleading Competitions • Said that we are in the middle of the Mt. Sac Region and might be able to host some events. Could not give me contacts because they are volunteers, but he said that he would pass my information on to them and they can call me. ' III. Other Leads 1. Mary Thomas, CART Driving 101 Works with NASCAR and would like to see if there is anything we can do at California Speedway. She wants us to supply contact names for future ' conferences and conventions but will have to join the Bureau first. Report by: Joe Thomas 2. Teri, Onorato, The Los Angeles Athletic Club Said she may have a potential lead but had to look up name and number back in her office. Said she would give me a call. t 3. Rebecca Wentz, SportsTravel Advertising Account Exec. Said that she would like to work with me on some articles about San Bernardino in the future. Would also like to come out to SIB for some site visits so she knows ' what kind of venues we have. 4. Al Austin, SportsTravel Project Director I discussed the huge volunteer base we have to put on events like the Route 66 Redezvous and the Redlands Bicycle Classic. He said that sounded like a great article to run and would consider it. 5. Peter "Duffy" Mahoney, US Track & Field ' Gave me a bid packet on all of their events and said to give him a call in the near future. We can use the bid packet to look over any events that we might want to host and write a bid for. 6. Mary Pat Davis, Anthony Travel Said that her company was the one in charge of the travel arrangements for the ' Far West Regional Soccer Tournament. She would like to work help us out with future events if possible. 7. Jay Abraham, Franklin Covey Said that I should try to find someone in the business to be a mentor so that we can learn from expertise. Also said if I had any other questions to call him. 8. Larry Krauck, Springfield Missouri CVB Is going to the AAU Annual Meeting in Puerto Rico and was going to pass out some of my business cards since I couldn't attend the meeting. 1 Report by: Joe Thomas US OLYMPIC CONGRESS REPORT ' October 2427, 1999 1 1 1 1 1 1 1 1 1 1 To: David Patterson From: Joe Thomas Date: November 6,1999 ' Re: US Olympic Congress Cc Steve Henthorn ' Sunday,October 24,1999 9:00 a.m.-11:30 am.Olympic Complex Experience I took the tour of the Olympic Complex so that I would have a better idea of its structure and where the NGBs were located. A couple of NGBs for Badminton gave us a demonstration of their sport. After the demonstration I was able to leave my business card with them. At the end of the tour I asked for a number that I can call for donated items to auction off at our ' Fundraiser Banquet. (719)578-7640. Networkine 1. Chalme Connors, Texas Woman's University ' 2. Kim DiUon,l emisvilleCVB 3. Christine Gosset,Denton CVB 12.30 p.m.-3:00 p.m. Opening Ceremonies&Luncheon Honoring of past Olympians. Dick Ebersol,President of NBC Sports,discussed the continued w partnership and coverage of the US Olympics. Played a video of coverage from past Olympics 5:00 p.m.-7:00 Ram EXPO Grand Opening&Cocktail Reception There were many elaborate display booths at the EXPO. Most were for the cities bidding on the 2012 Olympics and the 2007 Pan American Games. These brighter displays pulled attention away from the smaller cities that were displaying around them at the EXPO. The EXPO itself was similar to Teams'99 in that most of the networking was between vendors. There were a few NGBs there but they never really approached any of the booths,just stood around and talked to each other. Also,the EXPO was only 2 hours long so most everyone came for the reception and ended up leaving. Monday,October 25,1999 ' 8:00 a.m.-2.00 p.m.EXPO Open Once again the only people at the EXPO were the vendors. Part of the problem seemed to be that the EXPO started so early in the morning. I did get a chance to meet few people before I attended General Session 1. Newworkine 1. Shelly Finkel, The Sports Business Daily Shelly is in charge of selling an on-line sports newsletter produced by Sports Business Daily. She will be forwarding it to me to see if I would be interested in subscribing. 1 r 2. Ren Marie Mendes, Fresno C VB t Wanted me to remind David Patterson about the CVB Network on the West Coast and how important and powerful it is becoming. 3. Roland Lemke, Cannon 1 His company builds sports arenas. He gave me a portfolio of his company's work to look at. 4. Rich Bender, USA Wrestling Rich is the Director of National Events for USA Wrestling. I introduced myself to him and started explaining a little about the SBAYSA. He said that he was pressed for time and couldn't talk. I asked if I could at least get his business card. He gave it to me and was on his way. 10:15 a.m.-1130 am.General Session L•State of the US Olympic Movement This session was mainly to get people excited about the Olympic Movement and for the USOC to address the past scandal with the Olympics in Atlanta. The information was dry and didn't really pertain to us. (Then there was a power outage that ended the session early). • Bill Hybl, USOC President,welcomed everyone and proceeded to replay the video from the Open Ceremonies. i • Dick Shcultz, USOC Executive Director,said they are there to create dreams and the athletic experience. Also discussed the bid scandal for the Olympics in Atlanta. Talked about all the committees they are forming to address the issue and to make sure that it never happens again. Department of Justice is getting involved with the scandal as well. • Herman Fraser, USOC Vice-President,started to discuss the Pan American Games. Said that he wants to bring more qualifying events into the US because most qualifying events are held over seas. (Power Outage) 1 1.00 p.m.-2:30 pm.General Session II:Veterans,Boomers,Xers,and Nexters i Claire Raines,a world-renowned author,discussed the topic of generations at this general session. First she discussed characteristics of the Veteran,Boomer and X generations that really didn't have anything to do with sports. Then she made a big presentation on the Millennial Generation,which had a lot of information that reaffirmed what we were trying to do: • Right now is the most child-oriented time than ever before. Parents are arranging their schedules around their children s soccer games. • Kids are more active than ever before playing soccer,baseball,taking ballet lessons,etc. 1 • Kids are looking to heroes more than ever and those heroes are athletes like Jordan, Armstrong,etc. 3:15 p.m.-50 p m.WorkshoRs 1. Marketing for the Future I Presenters: David Ogream USOC Deputy Executive Director Robert Pmzmark,President of Olympic Sales and Marketing Gordon Kane, USOC Director of Marketing and Brand Development Initially I thought that this seminar would give me some insights on marketing for our organization Unfortunately it was a bragging session presented in PowerPoint by the speakers. They had charts and graphs that showed the millions of dollars they are bringing in through sponsorships. They also expressed that they are looking for more major corporate sponsors. This material wasn't giving me any insights to marketing our area so I went to a different workshop. 2. 2107 Pan American Games Candidate City Presentation Presenters: San Antonio Sports Commission Staff This workshop discussed how San Antonio became the Candidate City that the USOC would support for the 2007 Pan American Games(This means that the USOC will be partnering with !, San Antonio to try and get the Pan American Games to the US in 2007). San Antonio started the bid process for this event back in 1990 and now the city has become the US candidate but doesn't even know if they will host the games. I was hoping this workshop would cover the bid process on the amateur scale,but instead it focused on a large international event. i ' 6:00 p.m.-10:00 p.m.Monday Night"Brew"HaHai This was a soda]event that gave everyone a chance to relax,eat,drink and watch the Monday Night Football Game. • I was able to speak with Suzann Stewart,President of the Tulsa Sports Commission. I asked if I could see a copy of the survey she has for rating events. She said she would send one to me in the mail 1 • Talked with Clint Henderson,Program Coordinator for US Rugby,about his sport. All of the bidding for the 2000 games is over and we would have to look at 2001. ' Tuesday,October 26,1999 7:10 a.m.-10:30 a.m.EXPO Open IThis was the busiest day for the EXPO and was also the best day to network. Networking: 1. Beth Vetter,Sports Council Coordinator for the Greater Bakers;Md CVB She worked with San Bernardino on the Far West Regional Soccer Tournament in June 1999. She actually organizes and helps produce the events she brings to Bakersfield. 2. Steve Schell, San Diego CVB ' Knows Ray Horspool and is planning to come up to San Bernardino to see the soccer complex. 3. Julie Maner,Museum Editions Ltd. She works with the artist who designed the artwork for the US Olympic Congress. 4. John Carideo, Texaco I asked him about sponsorship information. He said that they probably wouldn't be able to sponsor an organization like ours because that is left up to the individual Texaco gas station in the region. He does have connections with sports teams that they sponsor and might be able to send some athletes to our dinner or possibly buy a table. 5. John Underwood, Dallas CVB The ladies that I met at the Olympic Complex Experience tour introduced me to John. I Apparently the NHL Champion Team is in his area and they donated a hockey stick with the teams signatures that auctioned off at$5,5000. Suggested that I write a letter of solicitation to the Stan;and Mavericks for donated items. 6. Heather Ross,Special Project,I/USA Sydney Liaison I started talking with Heather and found that she graduated from the same high school as I did three years before me. She was open to the idea of coming to the Fundraiser Banquet and speaking if we needed her. She may have conflicts with her schedule because she will be spending a lot of time in Sydney for the next 6 months. i ' 10:30 a.m.-1:00 p.m.NGB Personal Appointments 1. Sammy Pejo, National Events Director US Taekwondo He started off saying that they need cheap rates for the venues. We could use ticket sales and rebates from hotels to offset the cost. He was very interested in the Coussoulis Arena. He gave me a bid packet to review that included the events open for bid, along with the dates and other requirements. He said to get back with him on the availability of Coussoulis Arena 2. Angie Birchler, Director of Membership Services USA Water Polo Angie was very interested in our area and said that she is familiar with the University of ' Redlands because Kyle Kopp,who plays on the Men's National Water Polo Team,came from there. She also said they are looking for a host city in Southern California for the 2000 Jr. Olympics,to be held August 5-12. They will need a minimum of 9 pools and they will be using them the whole time. She gave me a bid packet to look at She also said we might want to consider hosting the US Water Polo Team and National Team from another country. They are looking for places to train for the 2000 Olympic Games and they would give a free exhibition game and athlete clinics. This would require donated rooms from local hotels for the teams. ' 3. Mike Unger, National Events Director USA Swimming Mike was very honest and said that he didn't know if we could host any of their events. The closet LOB in the area is in Santa Barbara and I should contact her. She would be able to work with us and see if we could host any USA swimming events. Mike gave me a bid packet to review so I would have a better idea of what they expect. e 4. Michael Cavanaugh, Executive Director USA Handball Said that he is trying to move championships each year from the West,to the Midwest to the Fast Coast. Nationals were just in Reno this past year so we will have to wait until 2001 before we can bid on that event. He did say that he wants to get Handball added to the schools'PE curriculum. If we can get a minimum of 10 teachers or recreation leaders to commit to learning the sport,he will send an Olympian to teach a clinic. 5. James Fox, Executive Director USA Weightlifting All of his personal appointments were booked,so I introduced myself between meetings. This gave me a chance to drop off a business card,an information packet,and to pick up one of his bid packets. 6. Steve Penny,Senior Vice President USA Gymnastics All of his personal appointments were booked,so I introduced myself between meetings and dropped off a business card.He also asked if I could send him an information packet on the area. 7. Michael Chandler, Director Junior Championship Events USA Volleyball All of his personal appointments were booked. I was able to introduce myself in between appointments and grab a bid packet. ' 3:00 p.m.-4:45 p.m.Workshops:The Strength of Weak Ties...Secrets of Effective Networking Presenter Sarah Michel,President of Pathways to Success. • Networking with someone doesri t mean that you will get results overnight. You will create mutually beneficial relationships with people,but it will take time to see results. It has been proven that most of the time the person you network directly with may not be able to help you,but they will know someone who can. (Secondary contacts are the most beneficial ones). • To be more effective at networking one should 1.Be genuine and don't use people,2. Call to just say hi, 3.Set up a monthly or quarterly lunch just to keep in touch. • A verbal resume is very important(usually done in 60 seconds). 1. Identify who referred you and tell the person how important he/she is. 2. Give brief history of industry and why you like it. 3. Have one recent project to brag about. 4. Identify what you need from them. 5. End with an open question like,"what can I do for you?' • Final Tips for effective networking: 1. Be appreciative and thank people. 2. Join professional and community organizations. 3. Clip out important articles and forward them to people. 4. Return every phone call. 5. Don't be a user. 6. Use technology to keep in touch with people. 7. Make sure to main your network every week. Networkin¢ 1. Cathy Bradford, Kayaking Olympian Cathy is a past Olympian who lives in Long Beach I told her a little about what we are doing in San Bernardino and asked if she might want to get involved. She said that she loves to work with youth activities and said to give her a call. (714)847-5596 email•itscat8®gte.net 100 p.m.-4:45 p.m.Workshops Anticipate the Unexpected and Bizarre:A Foolproof Event Presenter: Jan Moxley,Author ofAdaanee Coordination Manual in In this workshop the presenter had a slide-show presentation that would show hazardous situations at events,like power cords that were laid across a walkway. He would discuss at length how important it was to think about he small details and avoid these situations. This workshop didn't have any information that pertained to me so I decided to go to a different one. Measuring Program Outcome:Assess Your Resources Presenter: Debbie Wilson, Vice President of Fund Distribution &Community Assessment, Pikes Peake united Way This seminar covered basic information about how to assess if a program was successful or not 1 by its results. For example,we want to raise$10,000 at the fundraiser. We need to identify our audience and how we are going to raise the money. This will be achieved through dinner sales and the money raised from the auction. In the end we can tell if we were successful if we raised the$10,000. This seminar wasn't very informative either. 5:30 p.m.-8.00 n.m.Grand Finale Reception Evaluation of the Event Attending and not displaying at this event was the best decision. Many of the people thatI met were frustrated because they paid$15011.00 for a display area at the EXPO and the NGBs never approached them. Most of the people who were displaying didn't even know that personal appointments could be made with the NGBs. I only paid$395.00 and by making personal appointments with he NGBs I made more contacts ■■■ and found more leads than the people who paid$1100.00 more for a display. I also found that this event is more formal than Teams'99 and a suit should be worn if somebody was planning to ' do business. Overall,I think Ky Snyder,San Diego Sports Commission, Dean Munro,San Jose Sports Authority,and Regina Zera,Rhode Island Sports Commission were all correct when they said I should attend this event for the purpose of networking. Even though the workshops were not very informational, I would recommend attending this event next year for networking purposes. I would also recommend that we do not pay the extra money for a display,but focus on reserving appointments with the NGBs prior to the event They unapproachable unless someone has reserved time to meet with them. 1 I I NASC SEMI-ANNUAL MEETING REPORT October 23 & 24, 1999 1 1 1 1 1 1 1 1 To: David Patterson From: Joe Thomas Date: November 5,1999 Re: NASC Semi Annual Meeting Cc: Steve Henthorn Saturday,October23�d Professional Development Seminar-(Exxyats discussed what cities uunt from events and what events want room cities. Moderator. Don Schumacher Goal is to create the ultimate athletic experience! Definitions NGB-National Governing Body(i.e.US Fencing Association) LOB-Local Organizing Body(i.e.local fencing club) Rihts Holder Panel Members: I. Michael Killpack-Director of Sports,Amateur Athletic Union • Regional offices and LOBs do not receive funds from the National AAU office. Money is brought in through memberships,sponsors,and tournament fees. • Needs good fadlities,but also looks at LOB that will run the tournament. • Need more events for athletes. Says he will partner with cities to offset costs of bids. • Girl's Basketball is the best sport to bid on right now because it brings in the most money and doesn't have a bid fee for events. B. Toni Dreher-Director of Tournament Services,U.S.Fencing Association • Member based organization. Currently have 14,000 members ranging from 7-77 years old, 65% male,middle to upper class,college educated largest numbers in Northeast. r • Season is October-April,has 10 domestic events,Nationals are held July 4�. • Events are usually held on 4-day weekends(ie.Presidents Day Weekend)Friday-Monday because that is what the competitors want. Average 700 competitors and a total of 650 room nights. Average 1 Ih people per competitor and they eat and drink a lot. •Bad experience-One city had no nightlife for competitors. •Good experience-One city donated buses to be used as a shuttle service. •Needs to know source of funding(in case there is a conflict). •Needs venue and hotel costs negotiated down. ' M. Karen Collins-Assistant Executive Director,U.S.Field Hockey Association • Similar to Fencing in membership with around 14,000 members. • Wants to raise consdousness in cities and develop sport ' Facility driven sport. Like to play on Polo Fields. • Relationship with the city is important to create experience for the athletes. The athletes come to play the game and don't care much about extracuar ular activities. • Volunteer are necessary. ' IV. Carrie Wolf-Director of Events,U.S.Figure Skating Association • 150,000 members • An event is awarded to a local dub,not the city. 1 • Look for 24-hour food service because the competitions start early and last until late at night. • Always ask for transportation from the headquarter;. • She is judged by impact on membership. Needs to increase numbers. •Don Schumacher added that it is crucial to have a LOB. V. Rich Bender-Director of National Events,USA Wrestling • USA Wrestling is the NGB for amateur aspect. 130,000 members and 60%are under 16. Thus transportation becomes a big issue. " • 30-40 regional events • Two different types of events: Spectator-mainly to promote sport,will bring in international teams to draw crowds. Rich cares more about how smoothly the event runs. Participant-care more about the athletes and creating the experience. Rich cares more about community involvement for these events. • Season is late Match-Early July,Greco-Roman starts late September. Summary One of the main duties of the NGBs for the Olympics is to promote the amateur component of their sport. They have large numbers of members and their members expect them to organize events that are going to create an ultimate athletic experience. This is attained by finding a LOB in a city with good venues to help organize the event. In many instances the event is awarded to the LOB and not the city. Community involvement is also very important and volunteer;are a must. Athletes also look for nightlife after the competitions(i.e.bars,restaurants,dubs,etc.). S ort5 Commission Panel Members: I. Tiffain Drake-President,Brazos Valley Sports Foundation • Works to promote two cities. Gets the community and local colleges involved to promote area as event friendly/cooperative. .Worst events are usually ones that parents organized. 'How are they judged? (not part of CVB) -Need to bring new events to local kids. -Exposure of area. -Hotel room nights. Good relationships are created through word of mouth 11. Linda Logan-Sports Marketing Manager,Greater Columbus CVB • Five Important Things! 1. Facilities 2. Strong local support 3. Availability of facilities and hotels 4. Resources(money,staff production costs) 3. Partnerships •What makes a good event? Under promise and over deliver. III. Matt Armbrister-Executive Director,Lawrence Sports Corporation • Sports corporation was formed in 1988 • Division I schools are excellent for attracting events. • Hosting national events brings national recognition. • Says it is a hassle to work with hotels under the CVB and wants to get away from it. • He looks for events that create economic impact and put"heads in beds". • Good events come from giving the athletes great experiences. IV. Rids Hatcher-President,Lexington Area Sports Authority • His organization is separate from state and city,18 months old. • Bridges gap between LOB and CVB to bring in events that put Kentucky in the spotlight. • He is judged by economic impacts. V. Suzann Stewart-President,Tulsa Sports Commission • Past Mayor was big on bringing in sports because it improved the quality of life. • In the beginning it was hard to raise money so they sold memberships. Could not get sponsors or hotel tax money. • It was important that they had a reason to exist Formed under the CVB with different board and executive director. • Now they draw in$150,000 in sponsorship and the CVB subsidizes the basic cost. • Amateur competitions bring in the most room nights. Summary Ultimate goal of sports commission is to create economic impacts and putting"heads in beds"by bringing in events to their cities. There are major components needed to make an event successful though: 1. Good facilities. r 2. Strong local support 3. Facilities and hotels/motels must be available. ' 4. Resources to make the events work(i.e.money,staff,etc) 5. Partnerships (Venue contacts,sponsors,National Governing Bodies,Local Organizing Bodies,etc.) The first step in winning an event is to establish contact with a National Governing Body(NGB), ' like USA Swimming. Next,I need to find a Local Organizing Body(LOB),like a local club swim team,who knows the sport I need the LOB to commit to working with the NGB to organize the event,especially since many events are awarded to local clubs and not the city. Then I will check with local venue contacts and hotel contacts to see if they can meet the needs of the event Partnerships with corporate sponsors,the venues,hotels/motels are important because we need to find ways to offset costs because bringing in the event will improve the quality of living in our aty. We do not always have to bid on events. In many instances we can create our own events that will become a major success. O&A Session 1. Is there an off season? Some people focus on the winter months to bring in events because that is a slow time. 2. How do you raise money? Lexington brings in money through luncheons and selling hats and T-shirts. 3. Do NGBs keep going back to cities they have good relationships with? They like to,but in many cases athletes get tired of the same location and look for something new. 4. Is there a formal way to assess if an event is worth going after? ' Tulsa actually has a form to rate events. 5. How do you raise money for major events? First right of refusal should be included in your sponsorship package. Give current sponsors ' first crack at it because they like being asked. 6. How can we get bid fees down? Bid fees include travel expense of site visits. If we can help them with travel and hotel accommodations the NGBs can reduce and sometimes wave bid fees. Networking 1. Toni Drehr, Lis Fencing Association I've been talking to Toni about bringing fencing events out to San Bernardino. The NASC meeting gave me a chance to talk to her face to face. The US Fencing Association has been looking to move their big tournament from Palm Springs to a different location.Ontario and San Bernardino have expressed interest already. One advantage that we have is the LOB for the tournament is the Redlands Fencing Center, located on Highland Avenue in San Bernardino. The only problem is Toni wants a venue with roughly 40,000 square feet of space,which gives Ontario an advantage because of its convention center. (Coussoulis Arena is only 30,000 square feet and I'm not even sure that it is available). I told Toni I will be doing more research on Coussoulis and I will get back to her. I also found cities that are awarded fencing events can link their web-site to the fencing web-site. Many of the athletes will look for a calendar of events and information on the city they are competing at via the Internet. 2. Michael Killpack,Amateur Athletic Union I told Michael that I have been talking to Gary Headly with the Southern California Regional office of the AAU. Michael seemed a little concerned and told me that Gary is a little strange. He suggested that I contact Mr.Matthews and work with him to bring events to San Bernardino. He also gave me a new AAU bid guide and told me to look through it. 3. Karen Collins, USA Field Hockey I asked Karen what kind of facilities she needs for field hockey and if she would consider using soccer fields.She said the players prefer polo fields and I expressed that we didn't have any. She handed me a bid packet and told me to look through it to get a better idea of what their requirements are. If I had any questions I could give her a call. Sunday,October 24,1999 NASC Semi-Annual Meeting Did not attend because they were discussing structural topics of the NASC(Mainly the new budget). Took the tour of the Olympic Training Center instead to get a better idea of where the NGBs are located. COMMUNITY UNITED FOR THE DEVELOPMENT OF OLYMPIC SPORT MEETING October 27, 1999 1 1 1 1 1 1 1 To: David Patterson ' From: Joe Thomas Date: November 8,1999 ' Re: CUDOS Cc: Steve Henthorn I, ' Attendees Sheila Walker, Senior Director USA Sport Development Karin Buchholz, Director USA Athlete Development Programs ' Leslie Klein,National Off-Road Bicycle Association (NORBA)Managing Director Michael Massik, Executive Director US Fencing Association Pam Geri& Executive Director Palm Beach County Sports Commission (Past President NASC) Marty Mankamyer, US Soccer Ben Nisbet, Executive Director USA Table Tennis Rebecca Hvuwd, US Volleyball ' Joe Thomas, San Bernardino CVB Meeting Because there has been three previous meetings to discuss Olympic Development Programs in the community, I decided to sit in the meeting and listen what the attendees were trying to accomplish before I gave any input. • Started off with self-introductions. • Immediately the seven National Governing Bodies(NGBs)dominated the meeting since there were only two cities represented. • The NBGs'ultimate goal is to develop their sport and to find more athletes that will bring home gold medals. • They would like to develop programs in cities but they don't know how to reach the Local Organizing Body(LOB)nor do they have the funds. �• • Identified that there are LOBS who want to develop their sport but just don t know how without guidance. • The NGBs could help if they knew who these people were but they don't know how to find them. • The NBGs also expressed that there would have to be some major community backing for these programs to succeed. That backing would be very hard to find in large cities like Houston or San Antonio. At this point I said that I might be able to help them. I gave a brief history of the SBAYSA and passed around the reproduced article from the Business Press. They were very impressed and ' said the backing from the Mayor and the community is what will separate San Bernardino from the other cities. Then I told them I know of a few LOBS that would love to develop their sport but need guidance. One example was Randy Bean Redlands Fencing Center,who wants to bring ' more fencing events to San Bernardino but needs some help. Michael Massik,Executive Director of the US Fencing Association said he know Randy well and would be glad to send more events to him. At this point everyone asked for my business card and expressed that they would like more information on San Bernardino. The meeting proceeded and the attendees referred to San Bernardino as the perfect example of what they needed. • Sheila reiterated that smaller cities like San Bernardino with community backing and LOBS that want to develop their sport are needed to create this program. • The USOC and NGBs could help the cities with fundraising in order to get the programs running. • The Mayor of each city would be publicly recognized by the USOC and receive a plaque of appreciation. The Mayor would have to recognize the LOBS in the city individually because the USOC could not. • The CUDOS program will need to be approved by the USOC They hope to have a pilot program in place and working with 5 cities by September 2000. • Sheila will be attending a Mayors Convention to see if there are any other cities interested in this program. • Meeting adjourned. Sheila will write a report and forward it to all of the attendees. Evaluation The NASC contacted around 40 members and told them about this meeting. Pam Gerig and myself were the only two people representing cities who made arrangements to attend. Everyone at the meeting is now aware of San Bernardino and very impressed with its community involvement.Also,San Bernardino has set the criteria for what the USOC needs in a host city for the CUDOS Program(Mayors involvement>Sports Commission>Local Sports Leader). Sheila will send everyone a copy of the minutes and keep them updated on development of the program. I will he contacting the NGBs with follow-up letters and phone calls to see how I can get more of their events to San Bernardino before the program is started. Y 1 1 1 Youth soccer tourney takes spotlight in San Bernardino By Nicola Vargas Championship. Starting Monday, The PreaoEnterprue the city will host more than 2.300 SAN BERNARDINO youth soccer players and coaches Soccer's popularity lust keeps from 13 different states.More to than growing and growing. 250 gam re es a expected And youth soccer has been one played and attendance is expected of the biggest reasons why. The to reach 7,000 people a day. U.S.Youth Soccer organization has The San Bernardino Convention increased Its membership by 76 and Visitors Bureau estimates the percent during the decade to more six-day event will produce an ecD- than 3 million this season. nomic impact of nearly $3 million Now San Bernardino will have for the city in spending at hotels. the chance to be part of that testaments, shopping and att,=-. growth,than to the Snickers U.S. hoes. Youth Soccer Far West Repoml Please see SOCCER,B-2 r r SOCCER achieve: regional champion. '.. :,A. ' Of the 120 teams competing,10 are Cointmued r om&1 Soccer Association-South and andoare "Ibis thing is huge;",said Steve mostly from the San Diego area.It Henthorn,executive directorof the is the hope that Cal-South.Will San Bernardino Convention and ,repeat its success from.last year's Poa1MSl. = _. i.. >F ° "'� 'Visitors Bureau. "It's possible it is tournament,when it claimed eight `'x'"` even a larger scope than even the of the 16-age group championships. CYSA : c �' .city may have predicted But for a - - Soccer rr } lot of people, this is their summer "We have had larger e oa- Coro Complex ` ' - vacation, so they will.he a lot of prestigious,"there, but this Hor most P .sn - other things into their trip. This Prestlgious, said Ray Eorspool. President of the California Youth h,. ..: should be great for tourism." Soccer Association-South. 'This is Bakersfield will host the upper the Super Bowl to some of these } -age groups from under-16 through kids." ,, ez - under-19. These tea compete ffwkitsnck9atts.vae,sxsarR.9.W. for a chance to advance to the ` Cnanc loo Snickers Cup,the national champi. n#r's':._ onship of US. Youth Soccer. That ■wane San aemerdnc cysp sam even[ will be next month in Lake r • g HMO= rtpler,2500 EPoefic a Buena vista,Fla.,at Disney's Wide ■waec MOrafaysnmaay.PSy iiapYr.en World of Sports. r 2A taam ,.!-,. . . In San Bernardino, players will The editors of The Press . ■flambee Free - Enterprise welcome suggestions Eft u.es7ea;ryatm,m„olmt,;,dy` compete in the new, $3.2 million, for news or feature stories.Please neaay Sao Gmgwnofrghsdael - 17-field San Bernardino CYSA- write: - - ■IvrnmeaoecafbmaY=hSo. South Soccer Complex, the venue AeIDdallpFswm,ptai 7789972 ar ” hosting the tournament for age Metropolitan Editor caboo.'p"' The Press-Enterprise. groups under-12 through under-15. For these teams, this week will P.O.Box 792 decide the highest honor they can Riverside,CA 92502-0792 I SB soccer center comes into its own San Bernardino has had its share of question- ' able redevelopment-economic development ven- rates, a number of which still seem to be rotting al- batrosses hanging around the necks of taxpayers. So, it is a welcome contrast to see that — three years after it was proposed — the 16-field soccer center in the Arden-Guthrie neighborhood is turning out to be exactly what it was envisioned to become. ' Back in 1996,when the City Council set aside $500,000 as seed money for the project and agreed to let the complex be developed on its long-unused Patton parklands, it was estimated that eventually, the soccer complex could bring S9 million a year to ; the local economy. Many were skeptical. However, the current regional championship, ' which continues through Saturday, is showing that the complex'can, indeed, be a powerful drawing force of the magnitude that initially was envisioned x' ' The championship, hosted for the first time by the San Bernardino California-Youth Soccer ' AssoctanonSouth, has drawn an estimated 7,000 visitors to the areal,- " , Regional totut amen uector Jeff Stoffei said teams from 14 state youth soccer associations from California„Alaska, Hawaii Utah and Montana will give the local economy a shot in.the arm as they S take a shot at the title. x a - '^.-`i'. In fact,it will be air estimated$3 million shot in the arm, according to the San Bernardino Con- F vention and Visitors Bureau `' : , i Patrick Caffery;general manager of La Quints Inns and Suites on Past Hospitality Lane,said about half his customers this week arc soccer player's' ' families. `"chic will help the area a great deal," he said, adding.that'motels are filling:up beyond San i Bernardino."`fhe whole lowit is benefiting from soccer." .. . p t "Withotit this comp ex tars wouldn't have happened"Stoffel said - He's right — and the complex is just begin- , ning to establish its reputation. If a single, initial toumment can draw $3 million to the local econo- my, it should have no problem, as the facility be- comes able to attract more such events, fulfilling its ' promise as both a recreational and economic mag- net. 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C i T Up O w A 'm y '> > Ec Sn _ cuv � Ez ' cn ■� a' .u. nyv o. cFEo: x'aOvEEQo _ _. cE T y c n n B-2 - Sunday. September 5, 1999 •THE PRESS-EN-MRPalsE e O L t"ty, Spofts- Spons NOTES The Pres Enterprise nomic impact of over $6 million. A11188Ca picks leader "Everyone has nothing but good P things to say(about the Area Youth First,the Area Youth Sports Alli- Sports Alliance) because It helps ance was formed. kids both here and afar." Then the sales manager and Thomas,a graduate of California coordinator of the Alliance was State University San Bernardino, announcea. worked formerly with the San Ma- San Bernardino is proving just nuel Indian Bingo and Casino. how serious it is about bringing a 0 0 ' youth sports to the area with the Update: The American Eagles announcement that Joe Thomas Baseball Club traveled to Australia will step in as the No. I man for the and won the Barrier Reef Tourna- Area Youth Sports Alliance. ment and the Brisbane Tourna- "As far as expectations,we have ment The team, coached by Ion nothing but the best,"Thomas said. Trujillo of Redlands, went 7-9.1 In Thomas will be working with the the two tournaments. advisory committee of the Alliance to promote and attract youth sport- Update: The Hurricanes Girls ing events like the CYSA Western under-11 basketball team took sec- Regionals Soccer Tournament and and place in the AAU's National the Little League Western Region- Finals in Orlando, Florida, earlier ' als. two events that have an eco- this summer. VL old O .°L eC� � CCOLN�t V .� la�LO C Cm o H C S T a U °L Si °SN jig y° mN u r > . • � � � _� � Ewe � HN.G V L 9 � � Q W muG = 'o mG r3 « noE _� u 1 r '�T� O C S S ��_ y GU V o," o de co.s x£ =° '. § a.= 4• fj � O G V $ _ � V 0 ' M ' n DOZE c c - �`d.v_ E3 `o E om.3o G' �E gc`' 3 8 E 1 FC-"] `O-' (� yS•.•i� cmin$ t �Eu �� E= > r° .j`s v o 4=-j _ i m'a g.� ��. doru � 3rn a 7 -rte ��.1 CV lU (d 8 0 0 3 ° 1 � .�5p c � n < c°, . c Al o m a.5 q .se ffio � P�3 f o x 1 cif: •� � � � m O � O ¢$ 3 >` �L �. j42 w L' u. 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San Bernardino County sun AINF Arrowhead Lanes The San Bernardino Area and Del Rosa Bowl, both in Youth Sports Alliance is pre- San Bernardino, were being paring to make its first bid for viewed as possible sites, Pat- , - bringing a tournament to the terson said. ' city — a regional bowling The event would be held event that could take place as over about six days and could early as 2001. take place here in 2001,2002 The event could result in or 2013. about 350 rooms of hotel .Patterson said the bowling business for the city and re- representatives were interest- gion, said David Patterson, ed in finding host cities with marketing director for the San reasonable hotel rates and Bernardino Convention and food prices, plus close access Visitors Bureau, which orga- nized the alliance. Bowling was the only Representatives o the sport he alliance picked up as Inc. in is group, Bowling a lead. Inc. in Wisconsin,met Patter- son and Joe Thomas, who is It also made contacts with handling marketing for the al- officials from USA Track and I liance, at a sports trade con- Field, the National Associa- vention on Sept. 15-16 in An- tion of Intemollege Athletics, aheim. a professional boxing promot-- "They were impressed er and a travel company from ' with our presentation and said Palu Alto interested in orga- our city sounded like some- nizing soccer camps. thing right up their alley," "It was a good event for us Patterson said. to go to for exposure,"Them- ' The alliance—which was as said. set up in July to attract a wide In October, Thomas will variety of youth sports tour- travel to Colorado Springs, ' namenis,camps and events to Colo., to attend a National the area — will turn in the Association of Sports Com- bowling bid by the end of Oc- missions conference and a tober and should find out if U.S.Olympics Congress. ' San Bernardino has been se- He said both events should lected as a. site in January, give him a chance to network Patterson said. even morn. lie said Bowling Inc. was "It should he a great op- ' looking for facilities that portunity to sell the city to would provide 40 lanes. Al- sports organizations." Thom- though San Bernardino as said nosier prep athlete gets dremi job 1 w 1 � a t, Step phmp b y laFMO PACHAL CAPIEP Joe Thomas,a 1993 Yucaipa High School graduate.is the marketing director for the San Berner- 1 dino Area Youth Sports Alliance. Local man sells sports alliance 1 By D11 FA INS PROFILE Athletics In possibly lure ch or- srill"orr pionships here over the next Gmxtng up as a mulli,pm HOMAS three years ill volleyball, bawl- mhl<Ia in Yucaipa. lie Thomas E:24 ing,haxbnll andsoceer. unls could imam aban lacing aMETOWN:Yucaipa plat he wants to build on plb(Olp..1.1 that Included 5 ens. H SCHOOL•Grade.p Yucaipa High exastim,; crrnK Ihal have been Ocnme In his lhmm. snecesl ful ben like the Little As Ibe cnnrlinulor and sales l,1993 League Western Beginnul, the m:oiager lies Ile San llemardinn JEGE:Communk Soap Box Derby regional and s graduate,fmm Area 1uuth Spins Alliances ate San BemaNi- Ioumanels at the (ulil'omia Thomas could base a big ellicf 97 Youth Soccer Association South nn the banns of other young ath- Complex. Ides in the region by hclp 1,to "bite of the hand things is that alaacl atale,regional and nation- .Noire gmups° -c'-Hying In a11Ne1 events that al oaajM.hons here. Thomas will fly tu (-olomdo arc Iwa or hove years down the I. h, do'ng sthis Ivpe of w rkJ work nn dcvdo iot S;nurclay to mad,­u Thomas lium amid.e hem and Th...nas.aide"I've alx:rvs loved P 6.more nation- now:, al anttacis al a par.f spomng 'Pon'.anal 1 was Iialunate to he concendone. He'.,almady help:d the Inland in the right plus at file right I'mc On Saturday and Sunday, he Tenor Baseball Club organize a 1 to amc l on with the You ,Spins will attend the National Assoe'a- tournament here Dec. 10-12. Alli:mce" lion of Sports Commissions con- "The mission of file convert. Oa the job- for just two lerance On Monday,he will slay lion and visions bureau is to fill mamlln. Thoma.a already has in('olorado Springs for a three- area hotels.and Joe has already made ant impact.said Steve Ile.- day conference with the U.S. helped book 31X1 rmmts for 1 dwnt,dalclor oI'the Sant Hemar- Olympic Congress. events sit fir;'I lenthmn said. dino ('nnvetliao and Visitors "There rill be discussions llamas smnoil at the conven- Banau met is organizing the all'- aMml what events ten•looking to Lion and visitors bureau in Am- an,, get from cities and what cities arc gust ancr spending the previous I Ic's to a nn mall-Tend em looking king liar in Dente,But the big top l:ais in h t bllc relations for 1 I* ihott 1 d Ih l - I huge ne m I: n Ian going is m network th V I e San u I B nJ I Serrano n'dolitc Hinallorn said. Thomas said Mission I him". bII - ma dc it m nJ u. >orJ A. pan of file Allies.ce he s That a: big LJp In eslab- Are;ay in I el ping eatal n walking with the Nallmtal hi:hing a allcls wilb buxiness oth in d c c aturamils .Ind with Y.stealion of Intercollegmle and cily leaders:'Thomas:aid. 1 1 1 1 1 N O� V W 2 C I imc N OI W H 1 E 1 � a c 0 1 N $ U d N L O C Y`Y v9 u O d vLC Eo 1 Z, o0 0o yu �c..PE NMT �`I' Q �Lm •'�j "cJ' YN W VA Oyy>>L=OE• nF yud _ N O �N� 1 Q p¢ y R W G G O 6 > C u W 4 E r J N Z c c U m t c u n o c u E m c $ v Z 5m oc u v -rR, LL d O vL ° Q E 'o NI'+p EcW E V./•/ o o c Q V �_ aEi v R u u >.� $ y u v 1 • � ovWd `v'= oRmaLL `tvF 'o cm U � O V d c ncmNN WAN 6D GO E ON 1 _ . z rin}Q f... C= c 59Q E y E ,�aS RN - m W � ;,z � p_ v cQfy RU.'o . O ^Y O m u o O v a u O R W u O E j _ U O m A C V C y y L • L U P9 R L L d U v V 0 ? C cc p " m za_ +i M ` W fa � cCi o DcEuWy� cn ..Nr � C "vim _ ur ztCC� ' /1 (7,6191ti sA 1 Alliance seeks Olympic role '. By DAN EVANS U.S. Olympic Congress semi- December Toys4-Tots torrma- Statf Writer nar he attended in Colorado ment after it found out it would SAN BERNARDINO — Springs,Colo.,in October. have to pay more than $1,600 The San Bernardino Area The development idea is just for the use of six city-owned ' in a preliminary phase, but fields in San Bernardino. Youth Sports Alliance v look- could be organized as early as The cost of operating the mg into being one of five pilot , September 2000,Thomas said. fields would have reduced the cities across the country that team's proceeds from the tour- would be selected to be in the . The alliance has local orga- P - Communities United for Devel- razing bodies that could support nutrient to $270, and parents o merit ofOl Olympic rt. San Bernardino as amuln-sport Who oversaw the-team did not -- - --- PP Sport. .center for events like water want to volunteer their time for The youth-development cit- polo, swimming, soccer, moun- such a small amount, said Mi- ies would become magnets for tain biking and fencing, Thom- chael Wilhite, president of In- Olympic programs in single or as said land Terror. potentially many different At the alliance's monthly Steve Henthom — director Sport °aboard meeting on Wednesday, of the San Bernardino Conven- "If we were one of(the se- Thomas said the group lost out tion & Visitors Bureau that lected cities), it would give us in bidding for college champi- oversees the Youth Sports Alli- an advantage over other people onship bowling events in ante—said he hoped the tour- ' to attract big youth events to ; 2001-2003 because there was nament could be brought back our area," said Joe Thomas, �no one facility here that had 40 again next year. sales manager for the alliance. .tor more lanes. "This is a hard lesson we've Thomas learned about the Also,the Inland Terror base- learned on this one," Henthom development organization at a ball team decided to cancel its said. 1 1 W � Y�a W m = a� Oo�"�� ° c•uW m°- c v m�p ° c 5 � o°a E vc 3p,u EoW o � 33u3EWOWb'.v�o c .3E 42 a N v = ovE¢a° v � `W' y I • ,,, ,�� ; ° p., � �, � � �a � ,p9w OLQay� a 0.l q❑ coo CO p,9� a.�F Cy N >9 C�+ p o0C 09m I WN u� c°a9 WAT ° o dSa � �c..L°.. cu d5dc vi Em° - scud umadv6°ram vgm� mO Cho o . w E 5 udE vtv evv B' r� WS = Egco'C�� Wmc nC oWTya �,ISSg war mv I v �fE �EEadE �=_=a dg ° � 10�mt � EoSG v s rz CE _ $ ° E5 5b=:SvW. Ea�°oE _ E > — t.iW' .ay.° �E• �nS o, 3 HA v E WW$ ony ? v6 uM 4bASN N W C rJ•' 0. $ P4 N u.-� a eoxa E '`3: >°,o cvioe ° Ev65 uNW dpo a° > >au " � go°° mu° c � g `.5a°qq ' • > 2awE $ rev. .+'_'W .%' PWW .�y 030 > omv ° a° v5vm � avaxY! d � 5m W a"ai$ cEo c : ° �$�. Ec3 �° u v �.� E. rUg ° BS � �Yi'yo L VJ EwSooE o� acoE �'� oE mami�&—°v� L P�' L' avi�ama og' N$ v•• a` —W LWVEN36'—°r�' a cy �'" gEz35.. �pp o �o °WEGN 'eoE $yp=., LE= c y O - 604 CL.a C. O d WaFW T m m N.a w °z � � aivSi mvaW�v�: rJV. m EmEv � TS tbE , L VJ a5y �aa a g � 0" 9 uarv � o T O � oe � m� CWO10c� y ror � � mo 6o5 oF" u y _ m „ mvv� vv� 8.° aNi tO 3 � mW T � Wvai° 3oLpv� E I • , mti o ._ 9.:. >;°:r u`3_d-. _�Y '�.E N�F_,>'� v N 5 1 0A r a 4 y I f a ILL&AUS STRAINED F ELATIONSHIP ' . CRAZE D !i r 4 _ it " / C f 1 { Year-round play. Summer clinics. ` Pushy parents. e Is this too much of a good thing? Chase Austin Ross,7;of suburban Denver S P O 777 J 4 FROMM W L W £ Idj CULTURE OF w � F > x c . CRAZY KIDS � i Spo RTS Competitive athletics can help keep children happy and out of trouble— but if takes over some families' lives 1 , By ANDREW FERGUSON ELLY DONNELLY IS BRIGHT AND PRETTY AND lives in Cranford,N.J.She is 13 years old,and she plays soccer.Boy,does she play soccer!Her sister Katie is 15. She plays soccer too.And their dad Pat—well,Pat drives.He drives one girl or the other to soccer practice most every day,and to Virginia for the occasional soccer tournament, and even to Canada once in a while,for more soccer. Lastweek he drove the girls home from soc- cer camp in Pennsylvania. Note long ago; Pat logged 300 miles in his green 1994 Dodge Caravan so that Kelly could play in three ' �. games on Saturday.Katie V - , : •' N. had two games that day. Steve.Um for rime C ° i"'y 4�. ,. _ - - � y � t ✓ _. . ON VI y\ t H � t . f � J 5 d v P� j /� L` >•e7' THE GIENNON r/ zs Tl j� RT. family's tnee and lPOrspace,: arefilledby : the children's \ _� 1// s -4 r '£� _ � - .4 'sPurtlnB Pursuits 40 Z!,`. r11•' :?„ F7t, i r. 9 3 ' Then they had five on Sunday. r f r Andhowwasyour weekend? Pretty much the same,probably,if yours is among the grow- ing number of American families that have succumbed to the mania of kids'athletics as they are conceived in the late 1990s: hyperorganized,hypercompetitive,all con- suming and often expensive. Never before have America's soccer fields, baseball dia- monds,hockey rinks and basketball courts been so asvarm with children kicking, swinging,checking and pick-and-rolling. Some estimates put the number of it American youths participating in various organized sports at 40 million.According to _ the Sporting Goods Manufacturers Associ- ation, playing k hon the number of basketball pom now tops 12 million. Not to mention the nearly 7 million playing soccer. Or the 5 �I million playing baseball. Hockey, origi- nally played on frozen ponds, is now a year-round sport involving more than i A half a million kids from Maine down through the Sunbelt.The Turcotte Stick- handling Hockey School, based in Or- mond Beach, Fla., of all places, expects ` 6,400 kids to take part in its clinics this summer,up from 2,600 in 1992. But it is not just the number of kids ` playing an organized sport that's unprece- dented.It's the way they're playing it—or, to be more precise,the way their parents ' are arranging for them to play it. Kelly C Donnelly's team,the SMC Strikers,offers a good illustration of what is happening to ° kids'athletics.Not so long ago,games were weekly, teams were local and each sport had its own brief season. And now? "I played varsity soccer in high school and college,"says Bob Seiple,a coach for Kel- ly's team."During that time,I might have played a total of 50 games.Kelly might play 50 games in a single year." The Strikers are a travel team—some- times known as a select or club team—com- prising kids who have risen through local soccer squads to be selected for more com- petitive play.They're drawn from a variety of mostly suburban neighborhoods and towns in a given region,and they will make Swing Time single-day or weekend-long pilgrimages to 8096 Percentincrease meet other similarly skilled teams on dis- 70% from 1990 ul 66Yo r tant soccer fields. Their coaches are not 60% 1998 in youth - volunt eer dads but traveling professionals, 50% participation f f f some of them imported from countries like 46% 29% - Britain. Kelly's parents will pay roughly 30% $3,000 a year for her soccer experience,in- f 10�% .10% 12% eluding club dues(which cover the coach- a 0 es' pay), private clinics, summer camps, Basketball soccer ice Golt r [ravel and hotels. For the kids, [he com- w hockey mitment sometimes seems almost total. s"�,rr.Ha-11 SOOninp rooenassonaoon Many have abandoned other organized 54 V sports—and sometimes even their schools team—to concentrate on the travel squad. - "It's tough to play at this level if you don t ._. ` do it year round."Seiple says. r To be sure. plenty of kids still partici- a .� i pate in sports through lower-intensity ree- ..y Ts. reational leagues. But kids' sports. like kY° f other American institutions circa 1999. have succumbed to a cycle of rising ex- ' pectations. More and more parents and ,a kids want better coaching,more of a chal- lenge and the prestige that comes from playing with the best.All of which fuels the -' growth in travel teams. Says Judy Young. r. executive director of the NationalAssocia- tion for Sport and Physical Education (a tQL . `r5r;: professional coaches' association) in Res- ton,Va.;"Nobody seems to want to play on a little neighborhood team for more than one season." Kids who want to make the big step up from '4ec" sports to a travel team often take private instruction,at$70 ^' SOCCER. an hour or more, or attend specialized UISGIt summer sports camps and clinics, Thirteen-year-old Kelly Donnelly goes for a goal at where attendance is booming. '7 Villanova University's summer ' The governing body of Little soccer camp for women League baseball, for example. has seen attendance more than WHAT IT COSTS double, to 2,900 kids, at its five Equipment: $85 to $265 summer-camp locations around for uniforms and cleats the rountry. Kids'athleticstoday Clubs: $30 to $400 - ,' is not a pursuit for dilettantes- . a year -� even among 13-year-olds, who Travel: rna to $250 for ,L,"•'� ..I�;; I used to be dilettantes by nature. each tournament 1 - Coaches are recruiting tal- Clinics: $400 to $600 for a / ented children as young as week at an overnight camp eight,whose after-school hours, HOW MUCH TIME weekends and summer vaca- Schedule: 6 to 16 / tions are occupied by clinics, practices,tournaments and hours a week of practice _ co e- and games fight-to-the-death m p tition.The old childhood ideal of goofing off—what ■ BASKEBALL the grimmer parenting Eva Rodriguez,12,far right, „a books term "nonstruc- dWNf m red play"—isn't an op- hetone day tion. As the kids get older, the more talented rise to ever WHAT IT COSTS ' more selective teams, perhaps Equipment: $200 to$395 representing an entire county, for shoes and while their less gifted (or less uniforms committed) teammates drop Clubs: $12.40 to $150 away.Family holidays,includ- a year ing Christmas and Thanks- Travel: $60 to $210 giving, dissolve into long a month for a player and , treks to tournaments. _ parent to attend out-of-town j Coaches can get games caught in bidding wars— ; Clinics: $100 to$400 recruited and signed a week - - to contracts drawn HOW MUCH TIME up by team man- agers and parents, Schedule: 2 to 6 hours for annual salaries of practice daily, plus games as high as $60,000. If = 55 1 ' r ' thev don't perform the sheer fun of the game,the tribal bond lately seen in places like Littleton. Cole. ' according to espec- with teammates, the pride of being se- "It keeps kids out of trouble and air r I r rations, they can be leered for a team,and the attention from from the TV," says Leea Kielpinski. ?S. dumped with a dis- busy parents who might not make as nurse in Oakland.Calif.,whose nine-ye:ar- patch that would make much of a fuss over a triumph in algebra old daughter and seven-year-old son play 1 George Stembrenner smile. or Spanish. competitive basketball. Most sports pro- f And waiting at the end of the young Any parent knows that few pleasures grams, despite their excesses. manage :e competitor's rainbow is more than a trophy, match the sight of a child who's Rushed promote the old virtues:self-confidence. more than the thrill of victory, more even and beaming after a romp on a stretch of personal responsibility,teamwork.pers:s- than the molding ofgood character that has turf. Travel teams in particular can do fence, the ability to win and been the traditional purpose of children's much to melt away the inhibitions be- lose with grace. "In an ' 1'I sports.Now the goal might be a scholarship tween parents and their teens."On about organized sport,Danny's got to learn a lit- to defray the stratospheric costs of college, the seventh hour of a road trip from west- Be teamwork, some structure and disc;- , I or at least a record of athletic accomplish- ern Pennsylvania," says lawyer Robert pline," says Terrence Straub, a Washing- ment that could provide the edge in gaining Luskin of Washington,"you tend to hear ton steel executive and father of Daniel.B. admission.The dream might be a berth on things you wouldn't otherwise." and two older sons. I an Ohm*team,or even a career in pro- On the practical side, a child busy The benefits can even be measured on fessional sports - with sports is less susceptible to the lure of the child's report card."We know,from a If all this sounds famrhar, it probably drugs and gangs and the despair we've lot of research that kids who participate sports tend to do better �` academical)-v," sass ' i Mark Goldstein, a child clinical psychologist at Roosevelt University in Chicago."It forces them 'Is to be more organized .Ji with their time and to 1. prioritize a lot better." i y Of course, the tra- ditional virtues come wrapped in the garb of the 1 less than traditional 1990s. t I 1 when prosperity is at an i / J all-time high and leisure at F ' I an all-time low. In the Glennon household in Lake Forest, Ill., parents p'�7 John and Kathy and their three younger daughters have re-arranged family life around the hockey schedule of son Nick, 10. One week's lineup: Sun- day:practice from 9 a.m. to 10 a.m. Monday:pow- er skating from 7 p.m.to should.Throughout the cold war,compla- 8 p.m.Tuesday:game night.Friday:a fund- cent Americans watched with disdain as ■ BASEBALL raising dinner dance for the team.Sunday: promising youngsters behind the Iron Cur- No.4 Casey McKinley,5,and his fellow another game. And several days a week. tain were plucked from home and hearth Hawks cheering in Parker,Colo. Nick joins a group of kids who take an hour I and sent to spend their childhood in athlet- WHAT IT CO5T5 of private instruction from the former speed is camps where they would be ruthlessly coach of the Chicago Blackhawks. forged into international competitors, ex- Equipment: $150 to $450 for Beyond the expense in time. there is emplars of the totalitarian ideal. bats, gloves, uniforms and shoes the expense of, well, expense. Hockey is ' But that was years ago. Watching the Clubs: $25 to$150 a year for easily the most costly of the team sports. crazy culture of kids'sports in America to- league and team fees Nick has been playing since he was five. day,a cynic might marvel at how the world Travel: Most youth teams play near and this year,says John,46,an investment has changed. The good news is that the home, but kids in elite travel squads banker, the family will spend as much as cold war is over.The bad news is that the spend $10 to $100 a week $4,500 on the boy's hockey habit: for East Germans won. Clinics: $200 to $600 for intensive equipment,gas and hotel rooms,summer That's a harsh view,of course,and it summers and sprang breaks training camps and the membership fee to is one not shared by many of the families HOW MUCH TIME the local hockey association,which covers who crowd the playing fields and gyms. coaches' salaries and rink rentals. "It's 12 h 3 to ours of Even in the most intense programs, the Schedule: worth it,"says Nick's mom Kathy."It pro- kids will tell you this is what they want: practice a week, plus 2 to 4 games vides exercise, discipline and camarad- 56 TIME.JULY 12,1999 1 ' HELMET $90 GLOVE HOW IT ADDS UP S40 Ni[4 c,annan• (u� Ir- Nick Glennon. 10,wearing all the FACE MASK $20 STICK $50 egwrreni needed to Play hockey _ ....._((..�.�..qq_ ��. $2$2 MOUTHPIECE GUARD $3L MOUTHPIECE i5- t- �p ((yyqq s .....................ELBOW PADS V22 m $90 SHOULDER PADS erie."Nick has aslighdy different take. 'I er ..................... . ........ play to win,'he says."I don't play to plat. If I find out I have a team that's going to be 0-8,I71 go with a different team:' pav RIB PADS `:�- �;��' Some parents hopelheir lads will%sin ------- a college scholarship.Single mother Mar In .� .. in _ Rodriguez of Orlando, for example, is a graduate student at the University of Cen- tral Florida. Money is tight. She shuttles her three kids—Virgil, 14; Eva, 13; and a- I $60 PANTS/NIP PADS Sara, 10—to dozens of youth-basketball events every week,year round.In a recent month,Rodriguez counted only three days �p without a practice or a game. m STD SUPPORTER Inspired by her idol,Rebecca Lobo of "" the Women's National Basketball e.Meals lion,Eva plays on five teams at once.Meals $15 SPORT SNORTS are on the fly,and other social activities are its j $12 THIGH Mar can only pray that the sacrifice pae TXIGR PADS will pay off in college aid."By the time I ..._.........._..................................... , graduate,it's going to be almost time for the two eldest kids to go to college,'she .ry i pp \ says."I71 need all the help I can get to pay LO KNEE PADS for The Saunders a i $ The Saunders family, in Palm Beach .......... Gardens, Fla., nurtures the same hope. v- Every morning at 4 o'clock, 13-year-old ! Mc Barry rises groggily from bed,pulls on his V+O GAME SOCKS sweat suit and heads out for a 30-min.run ....................................................... .__...._ at a nearby golf course.Every afternoon he khas two hours of track practice.Barry has } followed the same routine five days a week $45 SHIN GUARDS -since he was seven—all in hopes of win- ning a college scholarship and eventually a is 'shot at the Olympics. It's not a farfetched dream. ahead Barry holds the U.S. $(�2q2q , rdfor in the longjump and for gLLS BAU ER SKATES at CC „r .. er Stan,an Olympic alter- $5 'in 1976,coaches his son's club rl SKATE GUARDS _ i team, the Roosevelt Express. Last ar the club spent $60,000—most of it _o raised from local companies—to travel to - tournaments as far away as Seattle and M- r figua.Saunders estimates his out-of-pock- et expenses worth it at e$12,000. T l_ m But it's worth it,he says.The kids on 57 ' the team, manv from bleachers at a hapless preteen fumbling on I was inhibiting their play."Well,you're the underprivileged back- the field,has become an American arche- parent and I'm the coach,"came the reply. ' grounds, get to go hype and a symbol of the unmeasured costs "and I'm the one who knows how to plat places and meet peo- of kids'sports. this game."Bradley walked away without pie they otherwise Violence is rare but not unheard of. mentioning that he had just coached the would not.Also,college coaches are scout- Military police were called in to stop a par- i Chicago Fire to the championship of Nla- ing the national competitions for recruits. . ents'brawl at a"tinvmite"football game in I jor League Soccer. j even among kids as,young m Barry. "We Repton.Ala..last October.AT-ball coach in Critics cite such unpleasantness to ac- just feel very fortunate," Stan says,"that Wagoner.Okla.,was sentenced to 12 days count for the 73% of kids who quit their we're able to afford for him to compete at in jail for attacking a 15-year-old umpire. childhood sports by age 13, according to the next level. Because that's where the California recently passed a law making it studies."They drop out because it ceases to recruiters are. a felonv to assault a sports official in an be fun,and the pressures put on them by For most kids, though, the odds of a amateur contest. coaches and parents don't make it worth- scholarship are long.Robert Malina,direr- More common is the low-voltage ugli- while," says Fred Engh of West Palm for of the Institute for the Study of Youth ness of parents who just don't know when Beach, Fla. He's a professional coach, fa- Sports at Michigan State University,says to let up, or shut up. Hockey parents in ther of seven and author of the book 1171y most parents would be better off putting suburban Washington are used to such Johnny Hates Sports. the money they spend on travel teams into sights as the dad who ran up to his son af- Too often,says Engh,"we take Johnny a savings account. According to the Na- ter an unexpected loss recently to rage at and Mary and push them into sports with- . s TENNIS .. Students at the Nike camp pf in Lawrenceville,N.1.,spend _ ,( the summer practicing and playing in tournaments t. WHAT IT COSTS Equipment: $130 to $750 for rackets,shoes Clubs: $50 to $700 a year, plus$40 to$100 a week(coaching,court time) Travel: $100 to$1,500 a month,depending on how many tournaments ' Clinics: $600 to $900 a week at tennis camp, `` ¢Y $150 for a one-day clinic HOW MUCH TIME Schedule: 2 to 6 hours of practice and exercise ' drills daily, plus weekend tournaments ' tional Center for Educational Statistics, him, "I'm very, very disappointed." The out knowing whether they're physically or fewer than 1%of the kids participating in boy sighed, staring at his scuffed toes. mentally ready.The travel teams,the all- organized sports today will qualify for any "Yeah,Mom's gonna chew me out too." stars,the championships—they're what the sort of college athletic scholarship. Jay George,a Washington biochemist parents want.There's nothing wrong with Still, Mar Rodriguez knows parents whose son Jason,12,plays on Washington's competition. It makes people successful. who have hired private coaches for girls as Little Caps team,had to summon a referee But children under the age of 10 don't nec- young as 10.Andrew Roderick,who heads to remove some parents from the opposing essarily want competition.What they want UK-Elite,the company that supplies Brit- team who were overheard telling their is to have fun, to go out and swing on a ' ish coaches for Kelly Donnelly's team,says kids,"If you're going to get a penalty,real- swing and go down a sliding board." such parents may be setting up their kids ly hurt someone."Then there was the time Swings?Slides?How hopelessly retro. for disappointment."The big thing is fun," a Squirt-level tournament match ended in Nowadays,if a kid waits till she's 10 to de- he says. "If you're not having fun with it, a fie and one of the opposing moms cele- cide she wants to compete at an advanced you shouldn't be doing it." brated by clawing two of George's son's level,the travel team will have already left Ali,yes, fun.The primary importance teammates as they filed off the ice. the station. Her peers will be making deft offun—ofsport pursued forsheer exhilara- And if parents don't spoil the fun, one-touch passes while she's still learning tion—is a credo repeated, and often bon- sometimes the coaches will.Bob Bradley, to dribble. That leaves as her only option ' ored,by coaches,kids and parents.At the 41, of Chicago tried to suggest quietly to the easygoing recreation league,where the same time,though,the pushy parent,red- his daughter's soccer instructor that his coaching is desultory and players often go faced and screaming from the sidelines or screaming at the players during a game AW0L While many parents of kids on"rec' 58 TI NI E.JUI.1'12.1999 ethe Wallis eqeply, uate ate"keepingitfun'. . plav . rI°°.°the level of ins[ with holding Co t tiun. the kids often see thin and CO mpeti- I mints behvepo�that roughly 4 thou )bun children the aion,observes"It'ssnot nal c acheseazsoci- UP m hospital emeihe ages of 6 and 16 el az h°recalls the coach a- 'hevil 't fun for the related in'u genet'rooms fors I Ing his dau h who,after%late You can better." m when more are treated fog so}ear. Eight mtWop I b hat hi ghtersheil basketball, astir d o ac- n take the tes[i problem a sure,the school Plans to themselves, monv of the traceable meform of medical the girl,Case".isastn eir li"olfe Its MY life," - kids shin to for example, attend. To 10, of Portland splints and er.But she's eighhears old.rtland says Aid,, stress If kids' u recreational lea 'Ore.,who plays in sports Physicians fractures Some sports is Undergoing m by parents told me j�o'"I love soccer,if m child playing a sPn°int to specLalI 'on—a Privatization, with the le a kind of Y I I d e devastated D t gathenymore whic which club to�e sPcou la a round, orgoi`hehigh school most talented kids be tea en Vor of Plav altogether in fa- %ear, Y la Player Darin school col n sports in' g az one elite travel homeworki t e Jason George wedges rate different JUp°s' Kids who high school athletics clubs, the future of make the into ss and lunch breaks are less likely activities at differenIse ter- deed,Den Crawley could be bleak in- t'f+y Ii but,he Says ,if grueling Kittle Caps to muscles a Y :o overuse the sa azO°s letics at he QOmmissionerof "if hat's tpakes foaule, an ejoints. me set of erasion,points)omia Interscholaztie Fed f e be good at hockey n'hat it "It's the reca j have to do.,, Sist I'll d r Playing three rare thing to see someone that sports pro P rious position travel hake be suer Sara,° whatever I sports in ne cash-stra grams ahead a, 9. Solo v more because of high school Peed sch Y hold in mnv Ybecause,on the road trips,I Put on kids to place pressure these clubs mtghtsag'tygya owsls. Pretty soon then Gary 'phran director ofe off season says m°naY we do on s eneed to spend an the athletics a[ Playin g all sports? These kids are Har- then? " Year round _ Then you don't have high ' And have high school IN SWIMMING 31rc k t� Scott Goodell, Olympic the Missed I st,Practices actices Nadador Viejo Missio es swimming club in n Viejo,calif, WHAT IT COS75 1 E - $46 for suits to ' € v R ��.:. ..�'" ntl�atex cap' goggles eau6s: $26 to$450 a t. - - Tavel:depend d a ` % month, depentlIng on of comPetiGOn and on level tlistancP traveled Clinics: About$600 a week: Uaining, room, meals HOW MUCH TIME get to spend "' 4_ Schedule: 6 to 14 hours But o a lot of time with weekly practice, plus load:whethhe�YoungsteI buckle underlie vard-bb'estlake strength training ft's that of a School ing club sport or a wh single,demand- Gregg Heinzmann, "Studio City,Calif ahletics." sch Of Ridgefield Stephanie M Mazza o f the youth Sports Research Cou director of he And then t best coaching 10 of Rid niVersi earch ncil at and [ most °O'he chin additi on o0 homework,"c°mplain�hat n °b serves that he a New Brunswi°k, But- would be Bmrted to lunging opPortunitieg Scouts and reli Piano lessons, come"pecialists who Players often have be_ can afford private d be kids whose parents or , s lay Morn I soccer practices and S'she had,yon% 1o. Why the prsure?all the stress of wha anyone had in mind.its Which Is not More shesobt want don t all of thigsaanY- Younger college coach e` %Changing to bunch.It wa ricans tare a competitive od .,I kids to here strivin yinevitable t �k�y`When your Janice,40, co'u d Lo be traVal travel' So clubs One they make the Pe kids'Impulse would or later you live i 40, oNy the °e ree, sold sooner YOU on'gdo each ste�n tt' Jan ce area aysik�fthis, girls sports r inian struggle has ri hangeset a bP Other,r,less%predictab e an in' P You feel like you college a special inteasitg. PPed of the automobile merican life:the ascendancy Some The intensity to or of torJalas" You're do- e°tuband selecting Players high farads, the bi u�tiie shrinking of open s ms to be contra Y kids' sports teams, Y rs directly from Y and the 9 ty of the two-earner njuries. The bating to an i cruiters are And some high sch Baby-boo pervasive fear Consumer pr ncreaze in ms moving even a col re- wistfully mer parents ma of crime. oducts Safety M rr .42,of BerIngev, n earlier Charles playing i fu y at their own childhood, back Rapid Transit,s hood, Y rea echnician sports was a matter of ng to hakeshis head the corner sandlot or the heading to Park after school for @neighborhood Tlur.IUI.r 1{1994 a Pick-11P game. But 59 ff the sandlots been lled in by a four- edroom Cape Cod with a pay Poor Kids Need a Sporting Chance um. To pay for the Cape Cod. Mom and Dad are both work- HILE SUBURBAN AND SMALL- means of curbing such social ills as ing, and with Mom and Dad both work- town parents often worry teen pregnancy, drug abuse and ing, the kids are signed up for extended- about their kids being over- gang violence. day sessions at school. And by the time Wscheduled with sports and The result is that many traditional extended-day is over,it's dusk.And even not having enough free time, many extracurricular activities, from bas- if Mom and Dad were home,they'd nev- inner-city families say they would ketball leagues to math clubs and er let the kids wander alone to the neigh- love to have such problems. When choirs,have all but disappeared from boyhood park. You never know who kids pour out of school each day in inner-city schools. "If you're a child they'll find at the neighborhood park. scores of lower-income urban com- growing up in a poor community,your So what's a parent to do?We do what munities, all that awaits them is the chances of being involved in an after- Americans have always done.This is,af- street—no soccer,baseball or ice skat- school activity are almost none,"says ter all, a country that systematizes: we ing. They just hang out, while their Geoffrey Canada, president of the create seminars on how to make friends, parents pray that dead-end after- Rheedlen Centers for Children and teach classes in grieving and make pet noons won't lead to sex or drugs or vi- Families in New York City. +� walking a profession.In that light,Gregg olence. "Most teenage pregnancies Consider the contrast between Heinzmann's praise of unstructured play happen between 2 and 5 in the after- two suburbs of St. Louis. In upscale _ seems almost un-American.Any activity, noon,"says Les Franklin, founder of Clayton,Mo.,the after-school menu is I no matter how innocent or trivial or spon- the Shaka Franklin Foundation for crowded with leagues and summer- ` taneous, can become specialized in Youth, a nonprofit group based in camp activities ranging from baseball America. So if our children are to have Denver that provides counseling and and martial arts to tennis and vollev- sports,we will make leagues and teams, other services for urban youngsters. ball. But travel 15 minutes northwest write schedules and rule books, publish "In our neighborhoods, the concept to Clayton's working-class neighbor, box scores and rankings,hire coaches and of'soccer mom'doesn't exist." - the town of Jennings.There the rec- refs,buy uniforms and equipment to the Millions of less fortunate families reation department is understaffed, limit of our means.We will kiss our week- bemoan the scarcity of such basic re- lacks a gymnasium and relies largely ends goodbye—and maybe more than our sources as recreation centers with a on local public schools and other fa- weekends. staff or basketball hoops with nets on cilities, creating transportation prob- To most parents involved in kids' them. In many of their neighbor- lens that keep many kids sidelined. I sports, all the criticisms sound like the hoods,public money for after-school "There are some definite barriers," dreariest party-poopery. There are jovs activities has declined,even in a time says Cindy Tharp,director of recrea- that can't be organized,pleasures that resist of plenty. Instead governments are tion in Jennings."But if parents want i the rigors of systematization. And these directing resources toward law to get their child involved,they'll find remain unextinguished,even in the over- enforcement, education and other a way to do it" wrought world of kids' sports to- Happily,some of them are getting day. In Morristown, N.J., at the 9 help.Three years ago,when the U.S. Beard School gym,Kelly Donnelly I o National Park Service was ready to is whiling away the last moments - tear down an aging ice-hockey rink in before a soccer clinic. Dad Pat has 8 a lower-income section of southeast- driven her there, of course. He ern Washington, D.C., some parents watches as Kelly spends a minute P from more affluent communities or so keeping a soccer ball suspend- o banded together and raised enough ed by bouncing it lightly off her -.w?` private and corporate dollars to save it. knees, in a kind of airborne drib- p Today Fort Dupont Ice Arena pro- ble—a bit of magic that only the vides free skating instruction to some rarest adult could pull off. 2,500 local kids,with its$500,000 an- ' "It's quite a commitment from -'r Dual budget funded through admis- the parents as well as the kids,"Pat ..r` sion fees,fund raisers and sale of ice Donnelly is saying. Suddenly Kel- time for practicing hockey teams ly lets the ball fall to the polished from private schools and local col- ' wooden floor and with a deft kick leges. Says rink general manager sends it the length of the gym till it Fred Wilson: "The greatest reward narrowly misses a basketball hoop we get is seeing the expression on the at the far end. The kid's good. faces of these kids when they step out I Donnelly beams and says,"1 think on the ice for the first time."It's astep I enjoy it almost as much as she I that no child or parent should take for does." —Reported by William a;, �"*' granted. —ey Ron stodghin 11/Chicago Dowell/New York, Tamale Drummond/ 'y"'T TIGER WOODS TEACHES schoolkids to Orlando,lulie Grace/Chicago, Maureen swing at a public golf course in Detroit ' Harrington/Denver, Sylvester Monroe/ e„ s OaWand and FJairre Shannon/Washington 60