HomeMy WebLinkAbout30- Planning and Building Services CITY OF SAN BERN. IDINO - REQUEST F R COUNCIL ACTION
From: Al Boughey, Director Subject: Initiation of a Development Code
Amendment to Permit Billboards
Dept: Planning and Building Services
Date: April 14, 1994
Synopsis of Previous Council action:
On June 21, 1993 Councilwoman Valerie Pope-Ludlam requested that Council consider directing
staff to prepare a Development Code Amendment to allow billboards in the City. At that
meeting, Mayor and Common Council forwarded that item to the Legislative Review Committee
(LRC) .
On July 8, 1993, LRC considered the pros and cons of allowing billboards and referred the
item back to the full Council without a recommendation.
DNIN. OFFICE
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Recommended motion:
That Council not consider permitting new billboards anywhere in the City and not direct staff
to prepare an amendment to the Development Code.
P
iA
Al Bo ghey9natu re
Contact person: Al Bouehev Phone: 384-5357
Supporting data attached: Yes Ward: riyyz•a
FUNDING REQUIREMENTS: Amount: N/A
Source: (Acct No.)
(Acct Description)
Finance:
Council Notes:
75-0262 Agenda Item No. 30
��--- CITY OF SAN BERNARDINO
Planning and Building Services Department
�— Memorandum
TO: Mayor and eommon Council
FROM: Al Boughe'Director, Planning and Building Services
SUBJECT: Initiation of a Development Code Amendment to Permit
Billboards
DATE: June 10, 1993
COPIES: Shauna Clark, City Administrator; Rachel Clark, City
Clerk
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Councilwoman Pope-Ludlam has submitted a Request for Council Action
to direct Planning staff to prepare an amendment to the Development
Code to permit billboards in the City. I would like to recommend
that the Council not support this request.
Billboards or off-premise signs advertise a business, service,
goods or events at locations other than where the sign is located.
While billboards do generate revenue, the City would realize very
little direct or indirect benefits. Direct revenue would consist
of the fees collected by the City. The City collects a business
registration fee of $.40 per square foot per billboard per year
with a total of approximately $7000-$8000 collected for all
billboards per year.
Indirect revenue to the City would be very difficult to measure
because the billboard could advertise a business, service, goods or
events not located in the City.
of primary concern is the visual blight from billboards.
Billboards are generally located adjacent to freeways or major
arterials. The view from the freeway, and certain arterials, is
one of the assets that the City enjoys. Frequently, owners of
billboards request that vegetation be removed because it blocks the
view of the billboard. This vegetation not only helps to screen
unsightly views, it enhances the long range view of the mountains.
Therefore, I recommend that the Council not consider permitting new
billboards anywhere in the City and not direct staff to prepare an
amendment to the Development Code.