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RESOLUTION NO. /~
RESOLUTION OF THE CITY OF SAN BERNARDINO AUTHORIZING THE
EXECUTION OF AN AGREEMENT WITH THE SAN BERNARDINO CHAMBER OF
COMMERCE FOR PUBLICIZING AND ADVERTISING THE CITY OF SAN
BERNARDINO.
BE IT RESOLVED BY THE MAYOR AND COMMON COUNCIL OF THE
CITY OF SAN BERNARDINO AS FOLLOWS:
SECTION 1. The Mayor of the City of San Bernardino is
hereby authorized and directed to execute on behalf of said
City an agreement with the San Bernardino Chamber of Commerce
for publicizing and advertiSing the City of San Bernardino, a
copy of which is attached hereto, marked Exhibit "An and
incorporated herein by reference as fully as though set forth at
length.
I HEREBY CERTIFY that the foregoing resolution was duly
adopted by the Mayor and Common Council of the City of San
Bernardino at a
held on the c: Y# day
of 7~;: , 1976,
by the following
meeting thereof,
vote, to wit:
AYES:
Councilmen L1~. ~~;/.,~ r('~-~
0~~~4,. ~../.d~/
'?9--nP'/ .
c:a;/~;~. ~/~~ '~~fflU.,/
,- ~~'d'
~/ '.-, ./
:~- u-t!tfy-.. .
is hereby approved th" ~/
NAYS:
ABSENT:
The
foregOing resolution
h
-'-
ayof
Approved as to form:
.WL 12 197b
LUCILLE GOFORTH. CitY. CIeri(
.,f.?J. .:2n~ ~~"Vlt
I
[
1 A G R E E MEN T
---------
2 THIS AGREEMENT, covering operations during the fiscal year
3 1976-1977, is made and entered into at San Bernardino, California
4
this 9-~ day of
, 1976, by and between the
5 CITY OF SAN BERNARDINO, 'municipal corporation, hereinafter
6 referred to as "City", and the SAN BERNARDINO CHAMBER OF COMMERCE
7 a California corporation, hereinafter referred to as "Contractor"
8 WIT N E SSE T H:.
9 WHEREAS, the Mayor and Common Council of the City of San
10 Bernardino have found and determined that it will be for the
11 cDnvenience, benefit and advantage of the City, and of its in-
12 habitants, to employ the Chamber of Commerce for the general
13 purposes of publicizing and advertising the City.
14 NOW, THEREFORE, in consideration of the promises aforesaid,
15 all laws governing such matters, and the several and mutual
16 promises and agreements hereinafter contained, the parties heret
17 do covenant and agree as follows:
18
1. Promotion. The Chamber of Commerce agrees that it wil ,
19 during the fiscal year 1976-1977 use its best efforts to adver-
20 tise and publicize the City of San Bernardino, induce immigratio
21 and visitation to the City, induce and promote industrial
22 business and residential growth, exhibit manufactured and other
23 products made in and near the said City, advertise and furnish
24 information to the general public regarding the advantages of
25 said City as a place to live, work and establish industries and
26 businesses, generally aid and promote industrial expansion of
27 said City, cause to be prepared, published and disseminated
28 bulletins and other advertising matter relating to the foregoing
.
1 activities, as more specifically defined and set forth in the
2 request for financial assistance attached hereto.
3 2. Contractor - Official Agency. In consideration of the
4 services to be performed by the Chamber of Commerce, the City
5 hereby designates the Chamber of Commerce as the official agency
6 of the City for the performance of such services.
7 3. Payments. City shall pay Contractor for all publicity
8 and advertising services to be conducted under the provisions of
9 this Agreement the sum of twenty seven thou~and dollars
10 ($27,000.00) payable as follows: $6,750.00 on August 1, 1976;
11 $6,750.00 on November 1, 1976; $6,750.00 on February 1, 1977;
12 and $6,750.00 on May 1, 1977. Said sum is intended to assist in
13 defraying the cost of necessary expenses related to the Western
14 Little League Tournament and to said publicity and advertising
15 services, including, but not limited to, travel and out-of-pocket
16 expenses, rental allowance, office supplies, equipment and
17 materials, telephone and utilities, and any other costs and
18 expenses incurred by Contractor and its employees and agents
19 pursuant to this Agreement.
20 4. Term. This Agreement shall be effective upon the date
21 of its execution and shall terminate on June 30th of the fiscal
22 year indicated in paragraph number I hereof, provided that
23 either party may terminate this agreement at any time by giving
24 the other party written notice of such termination. In the
2S event Contractor terminates this Agreement, City shall not be
26 obligated to make any payment of monies after the effective date
27 of termination and Contractor shall reimburse City for any
28 unused monies paid by the City.
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5. Relationship of Parties. It is understood that the
contractual relationship of the Contractor to the City is that
of independent contractor.
6. Hold Harmless Clause. Contractor hereby agrees to,
and shall, hold City, its elective and appointive boards, com-
missions, officers, agents and employees, harmless from any
liability for damage or claims for damage for personal injury,
including death, as well as from claims for property damage
which may arise from Contractor's operations under this Agree-
ment. whether such operations be by Contractor or by anyone or
more persons directly or indirectly employed by, or acting as
agent for Contractor. Contractor agrees to, and shall, defend
City and its elective and appointive boards, commissions,
officers, agents and employees from any suits or actions at law
or in equity for damages caused, or alleged to have been
caused, by reason of any of the aforesaid operations.
7. Quarterly Activity Report. Chamber of Commerce shall
submit a Quarterly Activity Report relative to the programs,
projects and activities planned and/or conducted by the Chamber
on September 1, December 1, March 1, and June 1 of the contract
year.
8. Annual Budget. Contractor shall file an annual
budget for the subject fiscal year, in the form and manner pre-
scribed by the City Administrator, detailing all estimated
expenditures and all ~evenues expected to be received, from
all sources inCluding the City, during the period of this
Agreement.
9. Expenditures - Report and Accounting. Contractor shall
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1
file a complete report and accounting of all expenditures and all
revenues received, from all sources including the City, during
2
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the term of this Agreement. Said report shall be filed with the
City Administrator prior to June 15th of said fiscal year.
10. Amendment. This Agreement may be amended or modified
4
5
6 only by written agreements signed by both parties and failure
7 on the part of either party to enforce any provision of this
8 Agreement shall not be construed as a waiver of the right to
9 compel enforcement of such provision or provisions.
10
11. Assignment: This Agreement shall not be assigned by
11 Contractor without the written consent of City.
12
12. Notices. All notices herein required shall be in
13 writing, and delivered in person or sent by registered mail,
14 postage prepaid, as follows:
15
San Bernardino Chamber
of COllllllerce
546 Sixth Street
San Bernardino, Ca1iforni
Hi
City Administrator
City Hall
300 North "D" Street
San Bernardino, California 92418
17
18
IN WITNESS WHEREOF, the parties hereto have executed this
Agreement the day and year first above written.
19
ATTEST:
~#:rir
CITY OF SAN
SAN BERNARDINO CHAMBER OF COMMERCE
By
~
FILED
_.-.,.;:-~ ~/' . . ,
~-'~
'J
C'i::iJO
4
LUCILLE GOFORTH, City Cleril
BYtnA.....~D[f'UI'f,
".
"
SAN BERNARDINO CHAMBER OF COMNERCE BUDGET
1977 City-Chamber Responsibilities
The four Divisions of the 'Chamber of Commerce justifiably
involved with the City's need for services are:
The Military & Veterans Affairs
Division
The Visitor's Bureau
Division
The Business Development
Division
The Community Development
Division
This request for funds will summarize each Division's individ-
ual programs for the Chamber year commencing January 1, 1977. The
requested amounts do not include the Chamber's management overhead,
and they do include, in some cases, an increase in cost over the
1976 expenditure. Each Vice President for their Division has
included an explanation of the funds requested, and in all cases,
this report has been reviewed and approved by the Board of
Directors at their meeting on May 28, 1976.
The 1977 non-City participation budget for administrative
overhead:
Salaries
Employees
Office
Building, Taxes
Fixtures
Rental
Administration
Internal Operations Div.
Governmeptal Affairs Div.
Tota 1 :
$ 58,338.00
13,720.00
18,000.00
5,750.00
500.00
1,105.00 .'
2,200.00
10,900.00
4,750.00
$115.263.00
:San Bernardino Chamber of Commerce Budget (cont'd)
The total of the four Division's 1977 budget request to the
City is:
Military & Veterans Affairs
Less Income
Net Request
Visitor's Bureau Division
Less Income
Net Request
Business Development
Community Development
$ 9,300.00
-1,500.00
$13,455.00
-1,000.00
$ 7,800.00
12,455.00
18,000.00
2.100.00
$40,355.00
$ 400.00
350.00
350.00
400.00
1,000.00
3,600.00
2,000.00
1,200.00
$ 9.300.00
-1.500.00
$ 7.800.00
The Programs numbering 1 through 4 are traditional expressions
of this community's recognition of non-officer support at the base.
This is a huge complement of men and women who live and work in
our economic area.
Total
1977 Program of Work for the Military &
Veterans Affairs Division
Submitted: C. Jay Golding, Vice President
1. Airman of the Month Activity
2. Nca of the Quarter and Year
3. The Top 3 Nea of the Quarter and Year
4. Junior Officer of the Quarter
5. Ouarterly Mixers
6. Civilian-Military Appreciation Programs
7. USS San Bernardino Programs
8. Support of the Veteran Programs
Total Division Needs
Subtract the Division income from
Nerton Booster Decals
Net Division Request
Program 5, Quarterly Mixers, bas an overhead of approximately
$250.00 per event. The get-togethers are very well attended and
anticipated by all officers and wives at the base. The Division
is moving the locations for the events to places of interest and
homes in our valley. A single large event is being contemplated
for 1977 at which time the outstanding officers and airmen will be
recognized.
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San Bernardino Chamber of Commerce Budget (cont'd)
In 1977, the Division will offer two or three special
Military-Civilian Appreciation programs. The Bob Hope Salute
held June 8, 1976 is an example of a special appreciation program.
The Chamber of Commerce will once again continue to honor
the Crew of the USS San Bernardino by hosting a dinner for the men.
The funding request would defray the gratis dinners and awards for
the evening. Finally, the Division will seek to involve the many
veterans organizations in its events. This is a large block of
leadership untapped by contemporary base people and this Chamber's
Military and Veterans Affairs Division.
1977 Program of Bork for the Visitor's
Bureau Division
Submitted: Robert L. Henley, Vice President
1. CETA emp loyee
2. Little League Western Regionals
support and ongoing programs
3. Indoor track meet, February 1977,
National orange Show
4. Second Annual Arrowhead Marathon
5. Printed material describing San
Bernardino points of interest
6. Mayor's f.~tique Bottle Award
7. Miss San Bernardino ad and support
8. Arrowhead Landmark as a historical
. site, preservation and promotion
9. Arrowhead pen desk sets to be given
to speakers, honorees on special
occasions
Total Division Needs
Subtract expected income from
the track meet:
Net Division Request
$
$ 5,000.00
2,000.00
500.00
5,000.00
55.00
150.00
500.00
250.00
$13,455.00
-1,000.00
$12,455.00
Program 2 is a critical portion of the Division request. The
costs to the Chamber are escalating, 50 the request is increased
this year. This Regional Headquarters activity is not annual,
but year-~ound. The Chamber is heavily involved with Tom Boyle
and the City for a commitment of expertise and follow-through with
the development of the incomplete headquarters. The Little
League Headquarters is a pure example of visitor merit to this
community's business services.
-3-
San Bernardino Chamber of Commerce Budget (cent'd)
Program 3 is new. It is designed to bring visitors to San
Bernardino. The Orange Show Indoor Track Meet will be jointly
sponsored by the Chamber of Commerce and our four San Bernardino
Rotary Clubs. A working committee within the Division is now
operating. and all four Rotary Clubs have accepted the program
and appointed a representative to the working committee.
Program 4 will be run December 21. 1976. The steering commit-
tee is back at work and the Division expects over 300 entrants
this year.
. .
Program 5 is vital to the Chamber of Commerce and the City.
Providing excellent communications with the City's Convention
Center. this figure could be cut in half. Both working agencies
need similar material.
Programs 6, 7 and 9 are traditional expenditures.
Program 8 is an interesting on-going program within the
Chamber of Commerce, which includes our Congressperson. to desig-
nate the landmark as an official historical landmark within the
County. Also. the U.S. Forestry and the California Division of
Forestry asks for financial assistance from the Chamber of Commerce
following flooding or burning of the Arrowhead area.
This Division is very important to our community because
most business-oriented visitors contact th~ Chamber of Commerce
first for information and support materials. A thorough evalua-
tion of this Divisi.on's programs and the City's Convention Center
programs. to offset duplications. should be actively pursued.
The Chamber of Commerce. in fact, urges such evaluation.
1977 Program of Work for the Business
Development Division
Submitted: Filliam A. Kernen. Vice President.,
1. Small business assistance
2. Business retention
3. Retail Advisory Council
4. Economic develOpment prog~ams
5. Counselling prospects
6. Prospect generation through direct
mail campaign
7. Counselling prospects resulting from
direct mail campaign
Total Division Request
$ 500.00
500.00
2.500.00
4.500.00
3.500.00
3.500.00
3,500.00
$18,500.00
-4-
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,'.
,
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Ssn Bernardino Chamber of Commerce Budget (cont'd)
Program 1 is a support activity for our existing small
businessmen in the form of meetings with resource speakers on
information pertinent to business problems.
Program 2 is a traditional effort of this Division to retain
existing industry. Teams of business persons visit existing
businesses to determine their attitudes toward San Bernardino and
to assist wherever possible in resolving problems to encourage the
industry to stay in San Bernardino.
Program 3 is a thrust into the retail sales programming with
the Division promoting events that stimulate participation from
retailers and their customers.
Program 4 is a traditional effort of the Division encompassing
the basic functions of maintaining statistical files, publish an
industrial directoo/, economic profile, growth statistics! guide to
establishing a bus1ness, economic updates, data maps inc uding
traffic flow, market area, and mass merchandising outlets. It
includes the attraction of industry through tours and luncheons
for prospect generators. Expansion of the program will include a
business bulletin relating to industrial and commercial develop-
ment throughout San Bernardino.
Program 5 is the traditional program of serv1c1ng inquiries
generated by outside sources to assist and advise industries
expressing interest in relocating and/or expanding to San
Bernardino.
Programs 6 and 7 are two parts of a direct mail campaign to
individual industries to generate their interest in San Bernardino.
They include the development, printing and mailing of special
materials to be sent quarterly to over 1000 industries and to
provide followup service to responses resulting from this campaign.
1977 Program of Hork for the Community
Development Division
Submitted: Evlyn Pilcox, Vice President
1. Beautification and improvement
recognition
2. Clnco de Mayo observance
3. Law enforcement recognition and awards
4. Llack History Recognition ~eek
5. City and Chamber Joint Recognition
6. Junior Achievement Education Program
Total Division Request
$ 100.00
100.00
300.00
100.00
500.00
" 1.000.00
$ 2.100.00
-5-
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"
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San Bernardino Chamber of Commerce Budget (cont'd)
Program 1 is designed to recognize individuals or business
firms who build something architecturally pleasing which lends
toward more beauty in our community,
Program 2 is support of the Cinco de Mayo observance in San
Bernardino. The Chamber usually purchases an ad in the paper.
Program 3 is a new occasion for the Chamber. This Division
will develop and sponsor a tribute to Law Enforcement Day as a tool
to pay high respect to our officers in the county area.
Program 4 is support of Black History Week by purchasing
advertising in the paper.
Program 5 is the annual Environmental Awards Dinner, the Art
Exhibit during the Orange Show. Special programs such as the
Fifty Year Business Recognition Dinner held in March of 1976 will
be offered as the year progresses.
Program 6 is the expansion of the present Junior Achievement
program to eight firms. This budget figure also includes recogni-
tion programs honoring sponsors and advisers.
The aforementioned four Divisions were discussed
Board of Directors at their meeting of May 28, 1976.
presented to the ~~yor and the members of the Council
approved for your consideration by the Directors.
~frJ.
s. l-TAYNE LYNCH, President
San Bernardino Chamber of
by the
The figures
have been
Commerce
-6-