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HomeMy WebLinkAbout12-City Administrator ... -- - - "h'~~ - RE"STF~ COUNCIL ACTION 'w . CITY OF SAN BERNARDINO From: Jame7 '? Richardson, Deputy~", .~ An,""~fr9uarterlY Report from t.he Admlnlstrator-Development' ~~ce~ San Bernardlno Conventlon & Dept" Ad ' , t t' \(,~!,," /'1r'l' 17 ~\J c. IMisitors Bureau . mlnlS ra lon ';OJ':f \;v I I,;, -r \) D~e: October 13, 1989 Synopsis of Previous Council action: 8/8/89 Mayor and Common Council approved a resolution and agreement between the City of San Bernardino and the San Berpardino Convention & Visitors Bureau (SBCVB). 4/3/89 Mayor and Common Council received and filed first Quarterly Report from the SBCVB. 7/5/89 Mayor and Common Council recieved and filed the second Quarterly Report from the SBCVB. Recommended motion: That the Quarterly Report from the San Bernardino Convention & Visitors Bureau to the Mayor and Common Council be received and filed. cc: Andy Green, Finance Director Dan Stark, SBCVB Director ~.~d- Contact person: Daniel Stark, SBCVB Director Phone: 8 8 9 - 3 9 8 0 Supporting data attached: Staff Report & SBCVB Report Ward: N/ A FUNDING REQUIREMENTS: Amount: $15,000 Source: (Acct. No.) 001-091-53658 (Acct. Description) Visi tor /convefti~n Bureau Finance: ~ ):)~.. Council Notes: Agenda Item No"J~-- 75-0262 - -- - - :"'" ~ll\ '-' --' CITY OF SAN BERNARDINO - REQUEST FOR COUNCIL ACTION STAFF REPORT The agreement between the city of San Bernardino and the San Bernardino Convention and visitors Bureau (SBCVB) approved on August 8, 1989, requires that quarterly reports be provided. The attached report of October 5, 1989 by the Chairman of the SBCVB Board is for the period from July 1st to september 30, 1989, and represents the completion of the terms, as required in the agreement between the City and the SBCVB. Upon receipt and filing of this quarterly report, a payment in the amount of $15,000 can be made to the SBCVB. Mr. Stark notes in the quarterly report concerns about financial responsibility, which I raised. I have reviewed financial procedures at a special meeting of the SBCVB Board and my recommendations are being considered by the Board. As the city's representative to the SBCVB, I recommend that the SBCVB Quarterly Report be received and filed by the Mayor and Common council. ES C. RICHARDSON, puty city Administrator - evelopment Services mtb 75-0264 - - - -- - r'" ~ ,.#-'tll,,",:c _,,-I ~ Rf:vcfVED OCT 10 1989 MH:W" . nr'v C'VCS . . t) ,t". CALIFORNIA STATE UNIVERSITY SAN BERNARDINO The California State University October 5, 1989 OFTIlE Mr. Jim Richardson City Administrative Department San Bernardino City Hall 300 North "D" Street San Bernardino, CA 92401 (l F F I (' 1< DEAN. Dear Jim: SCIIOOL PUBLIC Enclosed is the original and a copy of the First Quarter Report 1989-90 for the San Bernardino Convention and Visitors Bureau. We would appreciate it if you would place these in the appropriate city files. 01,' BUSINESS AND ^ Inl J N I STKA TION Thank you. ,lljSSO-",OO Sincerely, eMf) David o. Porter Dean DP!sc Enclosures SSOO University Parkway, San Bernardino, CA 92407-2397 - ..'i, ;,,_:~.~;(~:, _\~';f :_~~.; ;: O""CM""'>'^," , . .?~;+:.;;,j'" SAM':'" ~ '~- I' --' .- Year ;J$ilrwas greeted by the '~i~',vadditional professional ,"'. "';.~~,~rJ~UP Sales & "#'of Tourism & ~tors & Convention c.~,.cially at the time ~~dX.. She coordinated, ,~~successful VIP & Press "eastaways restaurant. Maggie _~ market as well as The Miss Teen USARil." ' CVB was asked to Pat-1t{ci specifically charqed,>'wi. Madison Square Gar~,' .'.. .,...." settin,g. up the radiO"'':1:C,~~ favorable complimEUl,t.~(<~rii'/i efforts in:thesear~~~"~~ implement the' radi.:qp:~tl doing prOJllotlons"ttiri!.wq'1 Additionally, ~IS ~3.;~<; 10calpresflcQv.+age ,:a~4'" The BUi:'eau had act and. on. weekenas"cl~l Secretary in oe...:i",. most gratifyingtqua:, i~()\ , time and energy.' , . ".'t Although the Host}"D.:gf~)".."... convince' CBS-TV ..t(),.a}:1:c>w <>>UJ(' scree,n, we. w~enev~tbe~.. was put into place w;ith.st"C . Telecommunica tiana . D~v~s'i.'qn.. CVB. . The cn has sin~;~~"J; business lines and w~,1J>.~ in our marketing effc:Ft$~ ."to,1" ~,,'.811 Bernardino and the ~~~D9 Committee. We were ;"~h. local press with the @\Jt~lations people and with ,_{';.. received very .:.D.:fgeaent and staff on our _' a week to set it up and twB had 12 radio stations 'he in Orange County. \Lfelt that they had better , this year over last. to help us after work ;,Beltran, Senior ~eat help to us. It was her caliber donate her the City were unable to 800 number to be on case they would. The number effort between the city's the Mayor's Office and the , shifted over to our primary ;is. it as an effective tool In July theexec1~:\;~.: Association of '.. " Reno. Thi$mai'J(, delegate'at tnJ.i", portion is tn. "e&O", to the size of bud~,\ ....... .,. .... ..... interact with the top.~cut. " \ :~"1:'?;;;~'~/";}' . :~ the International \9ureaus annual convention in .; ,x-at time as having a "'i~ht of the educational Sf broken out according ',;:t~a an opportunity to ):,J,QdUS try . famia 92402 Quarterly Report~ 1 st Qu~ter, 198'....tO;, september, 1989 . Page 2 _+:'0k\ .----" 'We felt that aSm.anl pt for this, we needed to lion's share of tbis/Qp,$ with obtaining _:fi~, . airline of Wild:J.:1'te.._.t;~'~'i advice on approachiftf.~~ participated in. a c . .' ' " recently ohanged..~...... '" thus far and is. j..~ . ..' .'; MuseW1l l1afJ c011ling.ul':ti;1$i ::.: _.'" _': <,--:: .. ::',.t~~ With Auqust cametli~.F " Playoffs. The Bu:r:eal1.'~ informatlonona~c are accompanledbY f_il.., not know if they are in ,_ before.they beqi1\,tl'ai'S :" . included the aOO'number over the we$tern U.s",..~i, The executive dir.ctQr'.~!~ before the playo~fs .t.,a.~~". Mayor Pro-Tam, COUIlQ*'~t~t ..: Yt the Marketing & 4ino County Museums. The again be at the Museum in y reknown art exhibition ., of the Federal duck stamp 'J1faaous artists regard this ~91pates approximately 7,000 ~e day run. " 'jwn. visitors that do fly in ~San Bernardino captures the .' 'eau assisted Mr. Mahoney 'Ie designated the official ly, Mr. Mahoney asked for hotel that has always .~J1with the event, but had __~. pleased with the results ~I(~_ f~rther events that the . ...... i: ':}E(.~t7 While at the Littl.e ~~{. ..' conversation ensu8d#~'::': '"' 215 off ramps atpalJt.l-W!II..l. the HeadquarteJ."s ,.....1:~.~ converaation, th._.~tt;~~t contacts tosae lf~. ~ a letter to ASSesaql~~ 9.riP: Transportation c_t~.Bi~'t." CALTRANS in Sacralll~t;o:OA:,t;li~. c """~J\fll Little League ,,!.'ave. to assist with ~~y. As many of these teams ....the teams themselves may ,)unti1 a few short days Js of great benefit. We also .AAd we got calls from all ',:'~9~ . Lj.ttle League players. .:...tte.nd the dinner the night .~.,..w words, along with the :..... ;ley. ..,;/:~:t. . "''.1' that same evening, a '-kinq and identifying the I- 'iva, as the exit to use for ,:ttle League. Based on this :'..orked on some local , .le and subsequently wrote t;:~ i8 on the Assembly ;~'_"eB made inquiries with }'(8eeAppendix A & B). Assemblyman Eaves wa.al~G, '.' ." legislative reso1utit:mi.n,tJ1,Jl, Renaissance Plea.~e''':~1,o:'',' " CVB. It was su~~;';",. county's state 1.91s1.;.~~~ '/ >,-, The Bureau has also ina~' (Appendix D). This' lufo~ but goes to theStat.QfJ~~., Council, the Chamber ole ", ' , '.' .... of Events for the area ,Akj,\18~fOr our local visitors I", Inland Empire Tourism .,(,~ Ontario Visitors & convention Bureau ,#$,> / .. ...... ..... c' ./~ .t:~<':; )':/~~ Qua~"".."'.... '.'Y 'D. Ant'Il.~'. ~".' "i '~;..:~.".,;;,::~,,~, " .... ...~;~ '.,;~~~4<:~' "_;'$~~/.>.~j' ':>,ji\~~~~~:i 1st Q~",198'-,1IC); " september, 1989 Page 3 /""""f "):'l ~ infortllation. ~~~ consideration in the "d!o promotion (Appendix E). J~nd creativity that Maggie ,~~al packages together on "8:& legitimate chance of A. our conventionlea.a'tJ help ot: Board ~.:: the software and '.J(' ",' us ing (see Appendix' *llii ' have also offered twa,1.r. making it work. . ~..c::oming along with the .,:~.'PPlied the Bureau with ~t.he'lead document we are now ~rs and a local hotelier ~,7~~# Setting up our system and "'(';;,' ;"1 National orange Show in '.~ sales meeting, Circuit " '.'.etcber 3, 4 & 5. They "'.QSS Square, where it has , "~t)epartaent at the NOS, . ~'''t.e.l. S in San Bernardino ),.>.- ..-,'" ''-,'. "'-. ., . ..;t.lng planners to encourage 't.~. San Bernardino in the ~. in So. California. After Or the Maruko. Although they . still under renovation and ~ith.ir needs. They have '~hilJhts resulting in 450 '"they are utilizing the ""lIIaetings and meal ~b display merchandise to ". . ,., .., . ,_:",,~')<'-~ Country singing st~.~.~;d~ .:~.P.Y, has released a new albU1ll feat'f,1rin9'tlt~..~~' 'f~a1.4 hit song, "Route 66." Mr. Murphey isbi;lilt<,)q. .Jfn.: . especially keen interest in old Route 66.t1l..V~;.S with him about getting him to come tO$al1.'~"'Oot part of his "Route 6611 music video her4J (s~:.; ~ cities mentioned in the song, like San BeJ:11a~' ..,,1, ......... . .....;y:put up $5,000 to be included in the via... HJl'.~'.,ii....C~ 40 P.R. interviews locally while shooting. ThisqQ\lAd b$'}~~U.. exposure for San Bernardino in tbe LAa.r...a.'d~J;~:,.-sH.nat.ionally. Clips of the video could also be tis."lps-i""'" ':promotional tape. Attempts. are now being made to fl~i,'~() participate in this project. The CVB has join.d.t~.~~' Council, consisting ~\~.~ throughout Calif.ornia, .:~'ilz encouraged the Bilton' Maruko . Recreational Activities ',<tour planners from ',.... '.. The Bureau has ,:j.oin and the Maruko ~ "..,.". Quarterly Report ~ . 1st Quarter, 1989-~0 september, 1989 Page 4 ~"'''' " .1"""...,/ recently participated in STRAC'.tx'a4le show in Buena Park. Maggie also attended the show and has si:n,cedone a site inspection with Alice Ward, Executive Director of$',L'RAC, for the expressed purpose of having their Spring; 1990 trade show here. This would generate 50-100 roomnights butt ft\OX'e importantly, would be the first time STRAC has ever held their trade show anywhere in the Inland Empire and expose 500+ tour planners to this area. Jim Bonner, patriarch of the ~n~r family asked us to assist with the creation ofa.cableTV'.., emanating from San Bernardino, featuring his talen~~~family. This talented Black family sings country music, ba.~formed in Nashville, appeared in numerous clubs and on national .'tV shows. The Maruko is also involved in this project and tll..t.apings may either be at the Maruko or the sturges Center.'fhi'Sis in a very conceptual stage. The CVB's first "Hospitality '1:.alQ..,~~ting will take place October 12 at ShandinBills Qo~fo6urse. The meeting is co-hosted by Shandin Hills and tne CVB.~h1.,is an opportunity for the area hotels. motor inns, attractions ~d other travel related businesses to network. Shandinlli+lshas also generously offered a complimentary round of golf.a.f~t the luncheon. Maggie and I will both be del~~~ to the National Tour Association Convention & Sales .xebange this October in salt Lake city. This gives the CVB the op,ortunity to meet qualified tour operators, from allover the U.S..,tc Canada, already doing business in this part of So. ..c.l1fornia. September 25, the CVB conducted an orientation for this sales opportunity and also unveiled tour packages thatt.heBureau has put together. The local properties can includeth_irown information in the blank areas provided, making it ap~J:a. a much more custom piece than it actually is. . New attractions that the CVB i.trying to bring in to the area are: .:::/<i.!, -", The Harvest Festival, it'. al,~>~t Raincross Square and we are enticing them to San BernardinoJt.J1e Southern California Marine Association was contacted abOut doing a boat show at the National Orange Show. The CVB is working with the N_t.lonal Orange Show and San Manuel Indian Bingo to put together s~e gambling tour packages in conjunction with some of the .l,cal hotels. The California Theatre of Performing Arts is also c~ating with the CVB to attract additional visitors to San Be~.~dino. We were approached by John'JJ:~~~"~' <of the Rotary Club of San Bernardino-North, to assist "tt:,h':a#commoda tions and transportation for the 1st An.IlUa~coyote-North Rotary College Baseball Tournament at FiscalinlField, March 26-31, 1990. There ~. ~ Quarter ly Report~; - 1st Quarter, 1989-~O September, 1989 Page 5 /"....""i will be five NCAA Division III t~8..from the East and Mid-west here to playa round rQb~n to~a.~t along with Cal State, San Bernardino. The sponso~~ are ~. ~otary and Cal State with proceeds going to anticipated baseball scholarships if and when Cal State moves up to NCAA Div1,i~ II competition. ,.,....'"_!.;' Another project the Bureau is.,,p 9 on, is the return of the Soap Box Derby Regiona1snext,;. _!os event was run on . Electric Ave. some 30 YMQ.~... ..Bureau is seeking to use the Soap Box Derby as the centex'p1~9e;,(~~~'an event that we are calling "Route 66 Rendezvous.1t Wearec:m1'~.il.oning a classic car show and other nostalgic activities. ," The Bureau has rapidly outgro~,its space in ,the Chamber of Commerce and alternatives are baing looked at by the Board and staff. The Board has a worksh()pspheduled for October 15. The CVB has stretched all its resouroe.to tq.e limit and will operate as efficiently as possible. A qu..i:J.~ .,bout financial responsibility was raia-ed byai:i.~r of the city's management staff and a point by point ~~~~e was requested by the Chairman of the Board and prepared by t1\ti .:"'Qutive director (see Appendix H). ' , . Respectfully BubJaittea.,' 4NV~/-l- . tf~c S. Daniel Stark, Jr. Executive Director NOTE: Appendices A thru H not~ransmitted, however, are available on file in Mayor' s Offic~', Council Office and Ci tyClerk' s Office.