HomeMy WebLinkAboutCDC/2011-28
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RESOLUTION NO. CDC/2011-28
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RESOLUTION OF THE COMMUNITY DEVELOPMENT COMMISSION
OF THE CITY OF SAN BERNARDINO APPROVING AND
AUTHORIZING THE INTERIM EXECUTIVE DIRECTOR OF THE
REDEVELOPMENT AGENCY OF THE CITY OF SAN BERNARDINO
("AGENCY") TO EXECUTE AMENDMENT NO.1 TO THE AGREEMENT
FOR PROFESSIONAL SERVICES BY AND BETWEEN THE AGENCY
AND WESTBOUND COMMUNICATIONS
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8 WHEREAS, the Redevelopment Agency of the City of San Bernardino (the "Agency"), is a
9 public body, corporate and politic existing under the laws of the State of California, Health and
10 Safety Code 33101, and is charged with the mission of redeveloping blighted and underutilized
11 land pursuant to Health and Safety Code Section 33396; and
12 WHEREAS, on April 19, 2010, the Community Development Commission of the City of
13 San Bernardino ("Commission") approved an Agreement for Professional Services ("Agreement")
14 by and between the Agency and Westbound Communications (the "Consultant"), for the preparation
15 of a Public Relations and Branding Campaign for the Downtown Core Vision & Action Plan Area
16 and the Economic Development Agency Revitalization Efforts; and
17 WHEREAS, since the approval of the Agreement, the Consultant has performed various
18 services and tasks as required pursuant to the Agreement; and
19 WHEREAS, the Agency continues to move forward with its redevelopment and
20 revitalization efforts in Downtown San Bernardino, it hinges largely on the public perception of the
21 City and its offerings; and
22 WHEREAS, the Agency desires to retain the Consultant to continue the public relations,
23 branding campaign and promotion of Downtown and the City of San Bernardino; and
24 WHEREAS, the Agency desires to retain continuity and take advantage of the Consultant's
25 experience and past work efficiencies.
26 NOW, THEREFORE, THE COMMUNITY DEVELOPMENT COMMISSION OF THE
27 CITY OF SAN BERNARDINO DOES HEREBY RESOLVE, DETERMINE AND ORDER, AS
28 FOLLOWS:
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CDC/2011-28
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Section 1.
The Commission hereby approves Amendment No.1 to the Agreement by
2 and between the Agency and the Consultant, in the form as attached hereto as Exhibit "A", and as
3 presented to the Commission upon adoption of this Resolution, and the Commission hereby
4 authorizes the Interim Executive Director of the Agency to execute Amendment No. 1 on behalf of
5 the Agency together with such technical and conforming changes as may be recommended by the
6 Interim Executive Director of the Agency and approved by the Agency Counsel.
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Section 2.
This Resolution shall take effect from and after its date of adoption by this
8 Commission.
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CDC/2011-28
RESOLUTION OF THE COMMUNITY DEVELOPMENT COMMISSION
OF THE CITY OF SAN BERNARDINO APPROVING AND
AUTHORIZING THE INTERIM EXECUTIVE DIRECTOR OF THE
REDEVELOPMENT AGENCY OF THE CITY OF SAN BERNARDINO
("AGENCY") TO EXECUTE AMENDMENT NO. 1 TO THE
PROFESSIONAL SERVICES AGREEMENT BY AND BETWEEN THE
AGENCY AND WESTBOUND COMMUNICATIONS
I HEREBY CERTIFY that the foregoing Resolution was duly adopted by the Community
meeting
Development Commission of the City of San Bernardino at a i oint regular
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thereof, held on the 6th
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Commission Members:
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MARQUEZ
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VACANT
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BRINKER
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SHORETT
13 KELLEY
14 JOHNSON
15 MC CAMMACK
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, 2011, by the following vote to wit:
day of June
Ayes
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Nays
Abstain
Absent
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, 2011.
~~erson
Community Development Commission
of the City of San Bernardino
23 Approved as to Form:
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25 By:
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{{&\ (~ l-cl-t~; if'\. Gv,J_/~rV
., .
Agency Counsel
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P:\Agendas\Resolutions\Resolutions\201 1\06-06-1 1 Westbound Communications Professional Services Agreement - Amendment NO.1 CDC ResQ,docx
CDC/2011-28
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EXHIBIT "A"
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Amendment No. 1
to the
Redevelopment Agency of the City of San Bernardino
Agreement for Professional Services
(Public Relations and Branding Campaign for the Downtown Core Vision & Action Plan Area and
the Economic Development Agency Revitalization Efforts)
Westbound Communications
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P:\Agendas\Resolutions\Resolutions\2011\06-06~11 Westbound Communications Professional Services Agreement - Amendment NO.1 CDC Reso.docx
AMENDMENT NO.1 cDc/2011-~8
TO THE
REDEVELOPMENT AGENCY OF THE CITY OF SAN BERNARDINO
PROFESSIONAL SERVICES AGREEMENT
(PUBLIC RELATIONS AND BRANDING CAMPAIGN FOR THE DOWNTOWN CORE
VISION & ACTION PLAN AREA AND THE ECONOMIC DEVELOPMENT AGENCY
REVITALIZATION EFFORTS)
WESTBOUND COMMUNICATIONS
THIS AMENDMENT NO.1 to the Redevelopment Agency of the City of San Bernardino
Agreement for Professional Services, Westbound Communications (this "Amendment No.1"), is dated
as of June 6, 2011, and is entered into by and between the Redevelopment Agency of the City of San
Bernardino, a public body, corporate and politic (the "Agency") and Westbound Communications (the
"Consultant"), and amends certain provisions of that certain Agreement for Professional Services with
the Westbound Communications, dated as of April 19, 2010 by and between the Agency and the
Consultant (the "Agreement"). The Agency and the Consultant agree as follows:
RECIT ALS
WHEREAS, the Agency and the Consultant have executed and entered into the Agreement,
and the Consultant has performed various services and tasks as required pursuant to the Agreement;
and
WHEREAS, the Agency desires to retain the Consultant to continue and expand providing
public relations, branding and promotion of Downtown and the City of San Bernardino, for an
additional time period, extending the expiration date for the conclusion of services; and
WHEREAS, the Agency and the Consultant desire to amend the Agreement to provide for an
increase in the services provided for, the contract dollar amount for professional services and new
expiration date pursuant to the terms, covenants and conditions of this Amendment No. 1.
NOW, THEREFORE, IN CONSIDERATION OF THE RECITALS SET FORTH ABOVE,
THE MUTUAL PROMISES OF THE AGENCY AND OF THE CONSULTANT IN THIS
AMENDMENT NO. 1 AND FOR OTHER GOOD AND VALUABLE CONSIDERATION THE
RECEIPT AND SUFFICIENCY OF WHICH ARE HEREBY ACKNOWLEDGED BY THE
AGENCY AND BY THE CONSULTANT, THE AGENCY AND THE CONSULTANT AGREE AS
FOLLOWS:
1. The Recitals of this Amendment No.1 are incorporated herein by this reference.
2. This Amendment No. 1 amends the dollar amount of the compensation payable by the
Agency to the Consultant from $150,000 to a total of $250,000, representing an increase of
$100,000, as said $150,000 figure is provided in Section 4.A. of the Agreement. Section
4.A. of the Agreement is hereby amended by the insertion of the dollar figure of $250,000
to replace the dollar figure of $150,000.
3. This Amendment No. 1 amends the expiration date of professional services by the
Consultant from March 2011 to June 30, 2012, as said expiration date of March 2011 is
provided in Exhibit "B" of the Agreement. Exhibit "B" of the Agreement is hereby
amended by the insertion of the expiration date of June 30, 2012 to replace the expiration
date of March 2011.
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CDC/2011-28
4. The new and expanded Scope of Work shall consist of the following:
DOWNTOWN MARKETING AND BRANDING SCOPE OF WORK
Marketing and community outreach are vital to ensure the success of Downtown San
Bernardino's revitalization efforts and more so, the continued success of the overall
revitalization for the City of San Bernardino. Following are activities Westbound will
perform on behalf of the San Bernardino Economic Development Agency for Downtown
San Bernardino during 2011-2012:
Branding and Messaging
. Create new version of Downtown logo to reflect "revitalization/under construction"
messagmg
. Develop key messaging for Downtown, relating messaging to overall citywide
revitalization
. Create sponsored Downtown signage program promoting revitalization efforts
Marketing Advisory Committee/ Event Planning
. Hold monthly meetings to drive overall Downtown marketing strategy and plan
year-round events
. Events in planning stages for 2011-2012 include October Haunt, Holiday Festival,
S1. Patrick's Day Festival, Railroad Days, and more.
Newsletter
. Prepare articles for Downtown Vision Newsletter (monthly/bi-monthly)
. Assist with Newsletter distribution throughout Downtown
Business Support/ VIP Card Program
. Expand business participation
. Expand VIP card participation to 10,000 VIP card users
. Create in-store advertising program to encourage usage
. Create media relations program to promote program on a citywide level
. Maintain database of businesses and card holders
. Develop weekly San BernarDEALio emails for card holders
Community Relations
. Participate in Downtown meetings
. Communicate Downtown Revitalization vision and actions to the community; build
one-on-one relationships with business owners and the city-at-Iarge promoting
Downtown happenings (via neighborhood associations, service organizations,
business organizations, etc.)
. Assist with communication during property acquisitions (if necessary)
Website (www.downtownsanbernardino.org)
. Maintain updated event listings of all Downtown events throughout the year
. Create business profiles for all new businesses; update current businesses
. Update all "on the horizon" projects as they advance through construction
. Host site for entire year
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CDC/2011-28
Traditional Media Outreach
. Identify and secure feature coverage in local and trade media on Downtown
Revitalization
. Development of Op-Eds to be published in the San Bernardino Sun, La Prensa,
Riverside Press-Enterprise, and El Chicano (to be penned by a councilmember or
EDA Director or EDA Staft).
. Incorporate Downtown Revitalization into RDA media efforts re: state budget crisis
and potential impacts to Downtown
Social Media
. Increase Downtown San Bernardino Facebook followers
. Create daily conversations on Facebook to continue Downtown promotion (to date
no negative posts!)
. Create a Y ouTube Channel for Downtown San Bernardino
. Create a Twitter account for Downtown San Bernardino
5. All other terms and conditions remain the same.
IN WITNESS WHEREOF, the Agency and the Consultant hereto have duly executed this
Amendment No.1 as of the date first written above.
AGENCY
Redevelopment Agency of the City of San Bernardino,
a public body, corporate a plitic
Dated:
(e-/30-1l
By:
Emil A. Marzullo, Interim Executive Director
Approved as to Form and Legal Content:
By: Go ~~~
Agency Counsel
CONSULTANT
Westbound Communications
Dated:
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BY~,
Name: ..}6tf-:J/-? II-A
Title: ft;z S /dcd \7'C e6
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