HomeMy WebLinkAboutCDC/2010-67
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RESOLUTION NO. CDC/2010-67
RESOLUTION OF THE COMMUNITY DEVELOPMENT COMMISSION OF
THE CITY OF SAN BERNARDINO APPROVING AND AUTHORIZING
THE INTERIM EXECUTIVE DIRECTOR OF THE REDEVELOPMENT
AGENCY OF THE CITY OF SAN BERNARDINO ("AGENCY") TO
IMPLEMENT THE PROPOSED POLICY REGARDING FREEWAY
ORIENTED ELECTRONIC MESSAGE SIGNS
WHEREAS, the Outdoor Advertising Act (the "Act," California Business and Professions
7 Code, Division 3, Chapter 2) and Outdoor Advertising Regulations (the "Regulations," California
8 Code of Regulations, Title 4, Division 6) control Electronic Message Signs visible from the
9 freeway system; and
10 WHEREAS, S2244 of the Regulations provides that a new sign within a redevelopment
11 project area may be considered an on-premise display when the local redevelopment agency
12 certifies to the California Department of Transportation ("Caltrans") that the sign display is
13 restricted to displaying only businesses and activities within the redevelopment project area in
14 which it is located; and
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WHEREAS, the applicable City of San Bernardino ("City") regulations for new Freeway
16 Oriented Electronic Message Signs are located in S19.22.080(7) of the City Development Code;
17 and
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WHEREAS, due to the number of projects involving freeway signs in various stages of
19 processing, as shown in the attached Exhibit "A", it has been determined that a written policy
20 specifying a procedure for the Agency's review is necessary; and
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WHEREAS, the Agency desires to implement a policy pertaining to the review of freeway
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oriented electronic signs to read as attached hereto in Exhibit "B".
NOW, THEREFORE, THE COMMUNITY DEVELOPMENT COMMISSION OF THE
24 CITY OF SAN BERNARDINO DOES HEREBY RESOLVE, DETERMINE AND ORDER, AS
25 FOLLOWS:
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"Commission") hereby finds and determines that the facts and circumstances set forth in the
Section 1. The Community Development Commission of the City of San Bernardino (the
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Recitals hereof are true and correct in all respects.
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P:\Agendas\Resolutions\Resolutions\201 0\ 12-20-10 Electronic Freeway Signs Policy CDC Reso.docx
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CDC/2010-67
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Section 2. The Commission hereby approves the policy as set forth in Exhibit "B" as
2 attached hereto.
3 Section 3. This Resolution shall take effect from and after its date of adoption by this
4 Commission.
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P:\Agendas\Resolutions\Resolutions\2010\12-20-10 Electronic Freeway Signs Policy CDC Reso.docx
CDC/2010-67
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RESOLUTION OF THE COMMUNITY DEVELOPMENT COMMISSION OF
THE CITY OF SAN BERNARDINO APPROVING AND AUTHORIZING
THE INTERIM EXECUTIVE DIRECTOR OF THE REDEVELOPMENT
AGENCY OF THE CITY OF SAN BERNARDINO ("AGENCY") TO
IMPLEMENT THE PROPOSED POLICY REGARDING FREEWAY
ORIENTED ELECTRONIC MESSAGE SIGNS
I HEREBY CERTIFY that the foregoing Resolution was duly adopted by the Community
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Development Commission ofthe City of San Bernardino at a j oint regular
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meeting thereof, held on the 20th day of December ,2010, by the following vote to wit:
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9 Commission Members:
10 MARQUEZ
DESJARDINS
11
BRINKER
12
SHORETT
13
KELLEY
14
JOHNSON
15
MC CAMMACK
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18
c=~.
secret~' - .. - - /
"
S}-
19 The foregoing Resolution is hereby approved this d-..L day of December
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,2010.
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25
~son
Co nity Development Commission
of the City of San Bernardino
Approved as to Form:
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27 By: ~'fi'o.l L
28 Agency ou~J
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P:\Agendas\Resolutions\Resolutions\2010\12-20-10 Electronic Freeway Signs Policy CDC Reso.docx
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Meeting Date: 12/20/2010,5
CDC/2010-67
EXHIBIT "B"
"This policy shall apply to all new on-premIse advertising displays requmng the
authorization of the Redevelopment Agency of the City of San Bernardino ("Agency") pursuant
to the Outdoor Advertising Act (California Business and Professions Code, Division 3, Chapter
2) and Outdoor Advertising Regulations (California Code of Regulations, Title 4, Division 6).
Prior to the authorization of new Freeway Visible Electronic Message Signs ("Signs") by the City
of San Bernardino Planning Commission, the Executive Director of the Redevelopment Agency
of the City of San Bernardino ("Executive Director") shall review and evaluate the applicable
new proposals upon submittal to the Community Development Department to determine the
consistency of such Signs with the criteria of the policy contained herein. Signs shall
demonstrate consistency with the goals and policies of the applicable Redevelopment Plan and
shall not diminish the overall appearance of the community. In an effort to advance standard
provisions for development of such projects, all Signs requiring the authorization of the Agency
through the action of the Community Development Commission of the City of San Bernardino
("CDC") shall be required to execute the form of the City License Agreement containing the
following Agency standard provisions: the Sign shall only advertise businesses and activities
within the redevelopment project area where the advertising display is placed, signs shall reserve
a minimum three (3) minutes per hour of broadcast time for display of community oriented
messages (to be submitted on an on-going basis by the City Manager's Office and/or (an)
Authorized Agency Representative(s)), display owners and/or operators shall maintain a record
of all messages displayed on the sign and shall submit on a monthly basis a report of this
information to the Agency. Upon completion of review, the Executive Director with the
concurrence of the Redevelopment Committee of the City of San Bernardino may provide a
recommendation on the proposed Sign to the Community Development Department.
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Meeting Date: 12/20/2010
CDC/2010-67
EXHIBIT "B"
Following approval of the Sign by the City of San Bernardino Planning Commission and
the expiration of all appeal periods, the CDC may consider authorizing the Executive Director to
provide to the California Department of Transportation ("Caltrans") the necessary documents as
required by the Outdoor Advertising Act and Regulations in addition to the following: a map of
the subject redevelopment project area, a list of qualifying businesses and activities located in the
specified project area, and certification in writing that the project is located within the boundaries
of the designated redevelopment project area and will only advertise businesses and activities
within the redevelopment project area where the advertising display is located. The Agency shall
be responsible for maintaining the list of qualifying businesses and activities operating within the
specified redevelopment project area. In addition, the Executive Director shall have the authority
to monitor the required advertising report and revoke the authorization should the Sign be
deemed to be not in compliance with the terms set forth in the Agency's standard provisions as
contained in the City's License Agreement."
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Meeting Date: 12/20/2010