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Home My WebLink AboutR39-Economic Development Agency CITY OF SAN BERNARDINO ORIGINAL .ECONOMIC DEVELOPMENT AGENCY a FROM: Emil A.Marzullo SUBJECT: Westbound Communications - Amendment Interim Executive Director No. 1 to the Agreement for Professional Services (Public Relations and Branding Campaign for the Downtown Core Vision & DATE: May 17,2011 Action Plan Area and the Economic Development Agency Revitalization Efforts) ----------- ------------------------------------------------------------------------------------------------------------------------------------------------------- Synopsis of Previous Commission/Council/Committee Action(s): On February 18,2010,Redevelopment Committee Members Johnson, Baxter and Brinker unanimously recommended that the Community Development Commission consider approving an agreement between the Agency and Westbound Communications for the preparation of a Public Relations and Branding Campaign for the Downtown Core Vision& Action Plan Area and the Economic Development Agency Revitalization Efforts. On April 19, 2010, the Community Development Commission of the City of San Bernardino ("Commission") adopted Resolution No. CDC/2010-19, approving an agreement between the Agency and Westbound Communications for the preparation of a Public Relations and Branding Campaign for the Downtown Core Vision & Action Plan Area and the Economic Development Agency Revitalization Efforts. On May 5, 2011, Redevelopment Committee Members Brinker, Johnson and Marquez unanimously recommended that the Commission consider approval to amend the current Agreement for Professional Services by and between the Agency and Westbound Communications for the continued Public Relations and Branding Campaign for the Downtown Core Vision & Action Plan Area and the Economic Development Agency Revitalization Efforts. -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Recommended Motion(s): (Community Development Commission) Resolution of the Community Development Commission of the City of San Bernardino approving and authorizing the Interim Executive Director of the Redevelopment Agency of the City of San Bernardino ("Agency")to execute Amendment No. 1 to the Agreement for Professional Services by and between the Agency and Westbound Communications. Contact Person(s): Jeffrey Smith Phone: (909)663-1044 Merged Central City Projects Project Area(s): Central City North Ward(s): 1 Supporting Data Attached: 21 Staff Report 0 Resolution(s)QAgreement(s)/Contract(s) ❑Map(s)❑Letter(s) Not to Exceed FUNDING REQUIREMENTS: Amount: $ 100,000 Source: Line Item 6600- Budget Authority: Fiscal Year 2010-2011 Budget Signature: Fiscal Review: Emil A. ar rim Executive Director Lori P�3nuuod-Till_keTTIrnterini Chief Financial Officer ___ -------------------------------------- - ------------------------------ = -- ---------tt------------------------------------------------------------------------------------------------------- Commission/Council Notes: f X50 /oa ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ PiAgendasTomm Dev Commission\CDC 2011106-06-11 Westbound Communications Amendment Nol-Professional Services Agreement Skdoex COMMISSION MEETING AGENDA Meeting Date: 06/06/2011 Agenda Item Number: "I ECONOMIC DEVELOPMENT AGENCY STAFF REPORT ------------------------------------------- ------------------------------------------------------------------------------------------------------------------------------------------- WESTBOUND COMMUNICATIONS-AMENDMENT NO. 1 TO THE AGREEMENT FOR PROFESSIONAL SERVICES (PUBLIC RELATIONS AND BRANDING CAMPAIGN FOR THE DOWNTOWN CORE VISION & ACTION PLAN AREA AND THE ECONOMIC DEVELOPMENT AGENCY REVITALIZATION EFFORTS) BACKGROUND: Since 1996, Westbound Communications ("Westbound"), through its local San Bernardino office, has provided public relations and strategic marketing services to cities, government agencies, business districts and private corporations. They have assisted the cities of Los Angeles, Anaheim, Irvine, Corona, West Hollywood and Buena Park, with their revitalization efforts by assessing complex downtown issues, identifying opportunities and creating strategies and action plans. Westbound has also assisted in the implementation of these plans and strategies. In March 2009, Westbound was retained under the Redevelopment Agency of the City of San Bernardino's ("Agency") purchase order authority ($25,000 or less) to provide public relations consultation and marketing services and to supplement the efforts of Agency Staff for marketing, outreach and informing the public of the development of the San Bernardino Downtown Core Vision & Action Plan ("Vision Plan") and related downtown revitalization efforts. With the assistance of Westbound, a public outreach and marketing strategy and approach was implemented to also seize upon the opportunity to change a number of misperceptions about Downtown San Bernardino and the City; such as the lack of awareness of the many quality features of the City that contributes to a higher standard of living, and the lack of understanding of the potential commercial, industrial and residential development opportunities in San Bernardino. In March 2010, Westbound entered into an agreement with the Agency($150,000) to provide Public Relations and Branding Campaign services to assist in the redevelopment and revitalization of Downtown San Bernardino ("Downtown"). The objective of this effort was to have a unifying message and theme that will enhance Downtown's reputation and be reflective of its revitalization efforts, in turn producing tangible increases in commercial and retail activity, homebuying and tourism in Downtown and the City of San Bernardino. A copy of that Contract is attached. Since the endorsement of the Vision Plan by the Mayor and Common Council of the City of San Bernardino ("Council") in June 2009, and the implementation of the Public Relations and Branding Campaign for Downtown San Bernardino, interest has been positive and promising from the community. Westbound, with assistance from Agency Staff, has prepared and provided outreach material, made presentations and facilitated meetings with media outlets, community groups, other public agencies, interested parties and individuals in promoting dialogue and furthering the overall revitalization of Downtown San Bernardino. The research, public relations and branding strategy and implementation efforts this fiscal year includes, but is not limited to,the following: • Creation of a Downtown Communications Platform -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- P:\Agcndas\Comm De Commission\CDC 2011\06-06-11 Westbound Communications Amendment Nol-Professional Services Agreement SRdocx COMMISSION MEETING AGENDA Meeting Date: 06/06/20011 Agenda Item Number: / Economic Development Agency Staff Report Westbound-Amendment No. I to Agreement for Professional Services Page 2 • Downtown San Bernardino Webpage& Social Marketing • Op-Ed Development,Newsletter, City/Agency/County Publications • Public Relations and Outreach • Creation of Marketing Advisory Committee • San BernarDEALio VIP Card Program • Photography of Downtown landmarks • Event Planning Assistance and Event Promotion • Community Meeting& Spanish Language Translation support CURRENT ISSUE: The Agency wishes to continue having Westbound provide additional services of this type for an additional period through the next fiscal year. As the Agency continues to move forward with its redevelopment and revitalization efforts in Downtown San Bernardino, it hinges largely on the public perception of the City and its offerings, and henceforth is the reasoning for retaining Westbound to continue our public relations, branding campaign and promotion of Downtown and the City of San Bernardino. Hence, it is proposed that the Agency continue its relationship with Westbound for the above stated reasons. The reason to retain Westbound rather than go to bid is to retain continuity and take advantage of their experience and past work efficiencies. Staff recommends that the Agency amend its current Agreement for Professional Services ("Agreement") for an amount not to exceed $100,000 for an approximately fifteen-month work program. Payment and the Scope of Services to be undertaken by Westbound is as stated in the original Agreement although the Agency clarifies payment is for additional, on-going services. The amended amount will be added to the dollar amount of the original contract with Westbound for an overall amount of$250,000. ENVIRONMENTAL IMPACT: This amendment to the Agreement for Professional Services does not meet the definition of a "project" under Section 15378 of the California Environmental Quality Act(CEQA). FISCAL IlVWACT: The amended cost of the proposed Agreement for Professional Services with Westbound Communications is $100,000,which is included in the Fiscal Year 2010-2011 Agency budget. RECOMMENDATION: That the Community Development Commission adopt the attached Resolution. Emil A. Marzullo,Interim Executive Director ----------------------------------------------------------------------------------------------------------------------------------------- P:\Agendm\CommDe Commission\CDC 2011\06-06-11 WcstboundCommunicationsAmendment Nol-ProfessionalServicesAgreementSRA— COMMISSION MEETING AGENDA Meeting Date: 06/06/2011 Agenda Item Number: V1 1 RESOLUTION NO. P 2 RESOLUTION OF THE COMMUNITY DEVELOPMENT COMMISSION 3 OF THE CITY OF SAN BERNARDINO APPROVING AND AUTHORIZING THE INTERIM EXECUTIVE DIRECTOR OF THE 4 REDEVELOPMENT AGENCY OF THE CITY OF SAN BERNARDINO 5 ("AGENCY") TO EXECUTE AMENDMENT NO. 1 TO THE AGREEMENT FOR PROFESSIONAL SERVICES BY AND BETWEEN THE AGENCY 6 AND WESTBOUND COMMUNICATIONS 7 8 WHEREAS, the Redevelopment Agency of the City of San Bernardino (the "Agency"), is a 9 public body, corporate and politic existing under the laws of the State of California, Health and 10 Safety Code 33101, and is charged with the mission of redeveloping blighted and underutilized 11 land pursuant to Health and Safety Code Section 33396; and 12 WHEREAS, on April 19, 2010, the Community Development Commission of the City of 13 San Bernardino ("Commission") approved an Agreement for Professional Services ("Agreement") 14 by and between the Agency and Westbound Communications (the "Consultant"), for the preparation 15 of a Public Relations and Branding Campaign for the Downtown Core Vision & Action Plan Area 16 and the Economic Development Agency Revitalization Efforts; and 17 WHEREAS, since the approval of the Agreement, the Consultant has performed various 18 services and tasks as required pursuant to the Agreement; and 19 WHEREAS, the Agency continues to move forward with its redevelopment and 20 revitalization efforts in Downtown San Bernardino, it hinges largely on the public perception of the 21 City and its offerings; and 22 WHEREAS, the Agency desires to retain the Consultant to continue the public relations, 23 branding campaign and promotion of Downtown and the City of San Bernardino; and 24 WHEREAS, the Agency desires to retain continuity and take advantage of the Consultant's 25 experience and past work efficiencies. 26 NOW, THEREFORE, THE COMMUNITY DEVELOPMENT COMMISSION OF THE t7 CITY OF SAN BERNARDINO DOES HEREBY RESOLVE, DETERMINE AND ORDER, AS 28 FOLLOWS: SR3 q 1 pvx�-a c�►� P:\Agendas\Resolutions\Resolutions\2011\06-06-11 Westbound Communications Professional Services Agreement-Amendment No.1 CDC Reso.docx / — D—V\ .J 1 Section 1. The Commission hereby approves Amendment No. 1 to the Agreement by 2 and between the Agency and the Consultant in the form as attached hereto as Exhibit " g y t A , and as 3 presented to the Commission upon adoption of this Resolution, and the Commission hereby 4 authorizes the Interim Executive Director of the Agency to execute Amendment No. 1 on behalf of 5 the Agency together with such technical and conforming changes as may be recommended by the 6 Interim Executive Director of the Agency and approved by the Agency Counsel. 7 Section 2. This Resolution shall take effect from and after its date of adoption by this 8 Commission. 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 !7 28 2 P:\Agendas\Resolutions\Resolutions\2011\06-06-11 Westbound Communications Professional Services Agreement-Amendment No.1 CDC Reso.docc I RESOLUTION OF THE COMMUNITY DEVELOPMENT COMMISSION OF THE CITY OF SAN BERNARDINO APPROVING AND 2 AUTHORIZING THE INTERIM EXECUTIVE DIRECTOR OF THE REDEVELOPMENT AGENCY OF THE CITY OF SAN BERNARDINO 3 ("AGENCY") TO EXECUTE AMENDMENT NO. 1 TO THE PROFESSIONAL SERVICES AGREEMENT BY AND BETWEEN THE 4 AGENCY AND WESTBOUND COMMUNICATIONS 5 6 I HEREBY CERTIFY that the foregoing Resolution was duly adopted by the Community 7 Development Commission of the City of San Bernardino at a meeting 8 thereof, held on the day of , 2011, by the following vote to wit: Commission Members: Ayes Nays Abstain Absent 9 MARQUEZ 10 VACANT 11 BRINKER 12 SHORETT 13 KELLEY 14 JOHNSON 15 MC CAMMACK 16 17 Secretary 18 The foregoing Resolution is hereby approved this day of , 2011. 19 20 21 Patrick J. Morris, Chairperson Community Development Commission 22 of the City of San Bernardino 23 Approved as to Form: 24 25 By: � Agency Counsel 26 '7 28 3 P:\Agendas\Resolutions\Resolutions\2011\06-06-11 Westbound Communications Professional Services Agreement-Amendment No.1 CDC Reso.docx 1 EXHIBIT "A" 2 Amendment No. 1 3 to the Redevelopment Agency of the City of San Bernardino 4 Agreement for Professional Services 5 (Public Relations and Branding Campaign for the Downtown Core Vision&Action Plan Area and the Economic Development Agency Revitalization Efforts) 6 Westbound Communications 7 F 8 9 10 11 12 13 14 15 16 17 18 19 20 21 t 22 t 23 g 24 25 26 (W-17 28 4 P:\Agendas\Resolutions\Resolutions\2011\06-06-11 Westbound Communications Professional Services Agreement-Amendment No.I CDC Reso.docx AMENDMENT NO. 1 TO THE REDEVELOPMENT AGENCY OF THE CITY OF SAN BERNARDINO PROFESSIONAL SERVICES AGREEMENT (PUBLIC RELATIONS AND BRANDING CAMPAIGN FOR THE DOWNTOWN CORE VISION& ACTION PLAN AREA AND THE ECONOMIC DEVELOPMENT AGENCY REVITALIZATION EFFORTS) WESTBOUND COMMUNICATIONS THIS AMENDMENT NO. 1 to the Redevelopment Agency of the City of San Bernardino Agreement for Professional Services, Westbound Communications(this "Amendment No. I"), is dated as of June 6, 2011, and is entered into by and between the Redevelopment Agency of the City of San Bernardino, a public body, corporate and politic (the "Agency") and Westbound Communications (the "Consultant"), and amends certain provisions of that certain Agreement for Professional Services with the Westbound Communications, dated as of April 19, 2010 by and between the Agency and the Consultant(the "Agreement"). The Agency and the Consultant agree as follows: RECITALS WHEREAS, the Agency and the Consultant have executed and entered into the Agreement, and the Consultant has performed various services and tasks as required pursuant to the Agreement; and WHEREAS, the Agency desires to retain the Consultant to continue and expand providing public relations, branding and promotion of Downtown and the City of San Bernardino, for an additional time period, extending the expiration date for the conclusion of services; and WHEREAS, the Agency and the Consultant desire to amend the Agreement to provide for an increase in the services provided for, the contract dollar amount for professional services and new expiration date pursuant to the terms, covenants and conditions of this Amendment No. 1. NOW, THEREFORE, IN CONSIDERATION OF THE RECITALS SET FORTH ABOVE, THE MUTUAL PROMISES OF THE AGENCY AND OF THE CONSULTANT IN THIS AMENDMENT NO. 1 AND FOR OTHER GOOD AND VALUABLE CONSIDERATION THE RECEIPT AND SUFFICIENCY OF WHICH ARE HEREBY ACKNOWLEDGED BY THE AGENCY AND BY THE CONSULTANT, THE AGENCY AND THE CONSULTANT AGREE AS FOLLOWS: 1. The Recitals of this Amendment No. 1 are incorporated herein by this reference. 2. This Amendment No. 1 amends the dollar amount of the compensation payable by the Agency to the Consultant from $150,000 to a total of$250,000, representing an increase of $100,000, as said $150,000 figure is provided in Section 4.A. of the Agreement. Section 4.A. of the Agreement is hereby amended by the insertion of the dollar figure of$250,000 to replace the dollar figure of$150,000. 3. This Amendment No. 1 amends the expiration date of professional services by the Consultant from March 2011 to June 30, 2012, as said expiration date of March 2011 is provided in Exhibit `B" of the Agreement. Exhibit `B" of the Agreement is hereby amended by the insertion of the expiration date of June 30, 2012 to replace the expiration date of March 2011. 1 P:\Agendas\Agenda AttachmenWAgenda Attachments\Agrmts-Amend 2011\0606.11 Westbound Communications Professional Services Agreement-Amendment No.I.docx 4. The new and expanded Scope of Work shall consist of the following: DOWNTOWN MARKETING AND BRANDING SCOPE OF WORK Marketing and community outreach are vital to ensure the success of Downtown San Bernardino's revitalization efforts and more so, the continued success of the overall revitalization for the City of San Bernardino. Following are activities Westbound will perform on behalf of the San Bernardino Economic Development Agency for Downtown San Bernardino during 2011-2012: Branding and Messaging • Create new version of Downtown logo to reflect "revitalization/under construction" messaging • Develop key messaging for Downtown, relating messaging to overall citywide revitalization • Create sponsored Downtown signage program promoting revitalization efforts Marketing Advisory Committee/Event Planning • Hold monthly meetings to drive overall Downtown marketing strategy and plan year-round events • Events in planning stages for 2011-2012 include October Haunt, Holiday Festival, St. Patrick's Day Festival, Railroad Days, and more. Newsletter • Prepare articles for Downtown Vision Newsletter(monthly/bi-monthly) • Assist with Newsletter distribution throughout Downtown Business Support/VIP Card Program • Expand business participation • Expand VIP card participation to 10,000 VIP card users • Create in-store advertising program to encourage usage • Create media relations program to promote program on a citywide level • Maintain database of businesses and card holders • Develop weekly San BernarDEALio emails for card holders Community Relations • Participate in Downtown meetings • Communicate Downtown Revitalization vision and actions to the community; build one-on-one relationships with business owners and the city-at-large promoting Downtown happenings (via neighborhood associations, service organizations, business organizations, etc.) • Assist with communication during property acquisitions (if necessary) Website(www.downtownsanbernardino ors) • Maintain updated event listings of all Downtown events throughout the year • Create business profiles for all new businesses; update current businesses • Update all "on the horizon"projects as they advance through construction • Host site for entire year P:\Agendas\Agenda Attachments4Agenda Attachments\Agrmts-Amend 2011\06-06-11 Westbound Communications Professional Services Agreement-Amendment No.l.docx Traditional Media Outreach • Identify and secure feature coverage in local and trade media on Downtown Revitalization • Development of Op-Eds to be published in the San Bernardino Sun, La Prensa, Riverside Press-Enterprise, and El Chicano (to be penned by a councilmember or EDA Director or EDA Staff). • Incorporate Downtown Revitalization into RDA media efforts re: state budget crisis and potential impacts to Downtown Social Media • Increase Downtown San Bernardino Facebook followers • Create daily conversations on Facebook to continue Downtown promotion (to date no negative posts!) • Create a YouTube Channel for Downtown San Bernardino • Create a Twitter account for Downtown San Bernardino 5. All other terms and conditions remain the same. IN WITNESS WHEREOF, the Agency and the Consultant hereto have duly executed this Amendment No. 1 as of the date first written above. AGENCY Redevelopment Agency of the City of San Bernardino, a public body, corporate and politic Dated: By: Emil A. Marzullo, Interim Executive Director Approved as to Form and Legal Content: By: W Agency Counsel CONSULTANT Westbound Communications Dated: By: Name: Title: PAAgendas\Agenda Attachments\Agenda Attachments\Agrmts-Amend 2011\06-06-11 Westbound Communications Professional Services Agreement-Amendment No.l.docx