HomeMy WebLinkAbout2011-014
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RESOLUTION NO. 201]-14
RESOLUTION RATIFYING THE SUBMITTAL OF A GRANT
APPLICATION TO GENERAL MILLS CHAMPIONS FOR HEALTHY KIDS
FOR THE AMOUNT OF $ 10,000 TO IMPLEMENT THE "KEEP IT MOVING"
YOUTH ACTIVITY PROGRAM.
BE IT RESOLVED BY THE MAYOR AND COMMON COUNCIL OF
THE CITY OF SAN BERNARDINO AS FOLLOWS:
SECTION 1. That the Mayor and Common Council hereby ratify the submittal
of grant applications to the General Mills Champions for Healthy Kids, copies of which
are attached hereto, marked Exhibit "A" and incorporated herein by reference as fully as
though set forth at length; and
SECTION 2. If awarded, that the grant amount totaling $10,000 be accepted.
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RESOLUTION NO. 2011-14
RESOLUTION RATIFYING THE SUBMITTAL OF A GRANT
APPLICATION TO GENERAL MILLS CHAMPIONS FOR HEAL THY KIDS
3 FOR THE AMOUNT OF $ 10,000 TO IMPLEMENT THE "KEEP IT MOVING"
YOUTH ACTIVITY PROGRAM.
4
I HEREBY CERTIFY that the foregoing Resolution was duly adopted by the
Mayor and Common Council of the City of San Bernardino at a j oint regular
meeting thereof, held on the ~ day of January , 2011, by the following vote, to wit:
Council Members: AYES NAYS ABSTAIN ABSENT
MARQUEZ X
-
DESJARDINS X
BRINKER X
-
SHORETT X
X
KELLEY
JOHNSON X
MC CAMMACK X
~~"~
City Clerk
The foregoing resolution is hereby approved this ~& "'"1ay of January ,2011.
~~
atr" k J. Morns, or
City of San Bernardino
Approved as to Form:
2011-14
EXHIBIT A
<!J
General Mills
Champions for Healthy Kids Grant Application
J My Organization I My Application I Log Out
Please save your work often by clicking the 'Save' button at the bottom of this form.
For your safety, you will be logged out after 90 minutes without saving.
The deadline for this application submission is 12/15/10 at 11:59pm (Central Time)
Individuals Responsible
Head of Organization (Executive
Director, Principal, etc.)
Kavin Hawkins
Name"
Primary Contact
Glenda Martin-Robinson
Name"
DiIector
Title"
909-384-5332
Phone #'
909-384-5160
Fax #
909-384-5233 909-384-5160
Phone #* Fax #
hawklns_kevin@sbcil;y.org
E-mail Address'
roblnson..,glenda@sbcity.org
E-mail Address'
Reglstered'Dletitian (requIred)
Connie L. Lexion
Name'
Fitness Professional (If applicable)
Name
909-883..()807
Phone #" '
Fax #
Phone #
Fax #
R373170
Registered Dietitian (Rd) #'
Youth Agency Admin. Certificate and Life'
Credentials'
cllexion@msn.com
E-mail Address'
Credentials
E-mail Address
Program Name
Please enter the official name of the program to receive funding. '
"Keep It Moving" Youth Actlvily Program
Brief Program Overview and Rationale
Briefly describe what your program will do and why It Is Important.
Buffet points and/or brief phrases are encouraged.
Since the onset of the recession the Department noticed 8 steady decline In at ^
risk youth registering in the sports and physical activity programs offered. The
Department came up with the "Keep It Moving" program because ifs inportant
for all youth to be physical activity. The program offers 12 diverse physical
activities for 720-800 youth to participate daily and receive nutrition education
at very nominal cost or FREE to help prevent chronic diseases, control weight 0(0.."".
and risk of obesity "-.
(Limit 500 characters including spaces/punctuation - approx. 80 words)
Program Objectives
list several objectives of your program.
At least one objective related to nutrition and at least one related to physical activily are required. .
httos:/ /foundationerants.eeneralmills.comlGrantAoolication 1.asox
12/15/2010
2011-14
EXHIBIT A
Bullet points and/or bri8f phmBas ale encouraged.
*Increase physical actMty for all program participants. ^
-'mplement youth-led campaigns to Increase daily fruits and vegetables
consumption
-'ncrease community's awareness and tools that will strengthen their nutrition,
physical activity and food security.
-Increase youth ability to make healthy food choices.
.'ncrease Darent Involvement in healthv food choices for their families. Y
(Umit 600 characters including spaces/punctuallon - approx. 100 words)
Program Setting
Whera will your program be delivered to youth? *
(~j After-school program
(_/ Boys & Girls Club
( .; Community center
,'-',
. i Girl ScoutslBoy Scouts
Elementary School
.-.
. ) 4-H
; . Head start program
; ! High School
f) HospitaUmedical center
o . Indian reservation
Middle School
(..\ Museum
, ! Parks and Recreation Department
PreschoollDaycare
State/county/city health department
. -. \ University
I'....~
. . W1C clinic
YMCAIYWCA
Other
Target Audience Age, Reach & Secondary Audfence
Enter ranges for the audience age (In years), the number of youth served,
and the number of people In the secondary audience impacted by this program.
s.) This program serves youth that are 3 . to 18 . years old.
b.) This program has the potential to reach 720 . to 800 * youths during the grant period.
c.) This prog~m Impacts the following secondary audience (enter ranges for those that apply).
Community: 1800 to 5400 people.
Families: 300 to 900 people.
Explain how secondary audiences, particularly families, are Involved In your program.
Bullet points and/or bri8f phmsas are encoumged.
Staff would be responsible for planning, training. and documenting. ^
ParentsIFamilles are encouraged to support youth programs/events and
participate in nutrition education and physical activity programs.
Additional information/resources made available for community via activity
guide and website
v
(Umlt: 500 characters including spaces/punctuation. approx. 80 words)
Target Youth Recnlltlng Strategy
ExpIaln your recruiting strategy action steps. Please detail how you will
l8C1Uit, enroll, and maintain participants for this program. .
BuDet points and/or brief phrases are encouraged.
Program Description, application and entry forma will be accessible through the ^
departmental webslte and community centers. Participants attending local
schools or other departmental programs would be targeted and directly given
or mailed program application packets. A creative and compelling medIa
campaign would be placed on Departmenfs website and uploaded on other
social media networks.
v
(limit 500 characters including spaceslpunctuation - approx. 80 words)
Target Youth Gender:
Select participant gender: .
; . ' Female
httos:/ /foundationlZJ."81lts.2eneralmills.comlGrantAoolicationl.asDx
12/15/2010
2011-14
EXHIBIT A
OMara
'.!\ Both
Target Youth Race/Ethnlclty
Enter percentages below such that the sum equals 100%."
. 30 . % African-Amerlcan/African
. 2 % American Indian
. 1 % Asian
. 55 % HlspanlcJlatino
. 2 % Native Hawaiian or other Padfic Islander
. 10 % White
Target Youth GeographIc location
Fill in the below percentages as they apply to your target youth. The sum should equal 100%. .
. 0 % Rural
. 0 % Suburban
. 100 % Urban
Need for FundIng
Allin the below percentages as they apply to your organization;
each value should be between 0 and 100 (optional).
. 70 % Below poverty level
. 95 % Free/reduced lunch
Special Needs/Risks Addressed
If applicable, select any that apply (optionaij.
~ Overweight, obese. or severely obese
o Disability
~ Foster Home
o Homeless
~ Teen Parent
~ other low-Income youth
Explain how your program addresSes these spedal needs:
BulltJt points 81ldIor brief phrases 8/U encouraged.
Physical activity is an essential component of a healthy lifestyle. It can he~
prevent chronic diseases, help control weight and decrease the risk of obesity.
Most of the programs are offered at no cost to low income participants. These
participants have been traditional known- to fall in most of those special needs
and risk categorlesllsfed above.
(limit 500 characters including spaces/punctuation - approx. 80 words)
Key Program Dates
Indude the proposed timellne for the program's implementation during the grant period:
Start Date End Date
Planning June I 2011 J July . I 2011
Youth July . I 2011 I June . I 2012
Participation
Evaluation
httns:llfoundationQ1'aTlt~.Q'eneralmi11s.com/nrantA nntication 1.ac;;nx
12/15/2010
2011-14
EXHIBIT A
July
/ 2012
August
. / 2012
Method of Delivery
Select all that apply (at least one required)..
~ Assessment 0 Home VIsits
~ ClasseslLessons ~ Mailings
~ Community Events ~ Website or Software
~ Contest ~ Other Testimonials
~ Family Events
Model or Packaged Program
Optional. Select any that apply.
o ACTIVATE
o Animal Trackers
o BodyWorks
o CATCH
o CAL Girls
o Dairy Council
o Dole 5-a.Day
o FitnessGram
If you have acquired a well-J'eC:lOgnized program developed from
another source, please Indicate the program title and source below (optional):
Harvest of the Month www.halVestofthemonth.com.Thl
The Champions Grant program encourages the use of hlgh-quallty evaluated interventions.
See httD://www.aenerafmills.comffoundation/ for suggestions.
21 Go With the Whole Grain
o Kidnetic
o PALA
o Pathways
o SPARK
o Take 10
o USDA Team Nutrition
Program Frequency and Duration
Explain how many times each program will be conducted and the length of each session.
a.) BrIefly discuss the program format and Indicate the frequency,length, and
total number of youth participation sessions. ·
Bullet polnts 8IldIor brief pht'BS88lW encouraged.
Offer twelve (12) various physical activities such as: basketball, dance,
swimmIng, drill & drum, track & field to 60 to 67 youth per program annually.
Each program provides 1.5 hrs. of activity, 3 times per week for twalve weeks.
YoutMeens are encouraged to participate in as many programs as possible. A
minimum of two hours of nutrition education Is Included with each program.
(Umlt: 500 characters including spaces/punctuation . approx. 80 words)
b.) Total contact per participant 54 . hours and 0 . minutes.
Program Expected Outcomes
Select only those that apply (at least one required). .
~ Altitude
o Awareness
~ Behavior change or intent to change behavior
~ Knowledge
~ Skms
Ust the specified outcomes and how the program will produce those results. .
Bullet poInts and/or brief phrases are encouraged.
htt:n~://follndRtionvrAnt~.genernlmil1~.com/('1TantA nnlication 1 .9mlX
12/1512010
2011-14
EXHIBIT A
Program participation would result in: Increase knowledge and consumption of
healthy food choices and physical activity for those groups highest at risk of
being ovelWelght, obese or severely obese. KnowledgelFlndings learned and
collected through surveys and observation would assist with program
improvement, community empowennent, education and resource referrals.
(Umit: 500 characters inclucfmg spaces/punctuation - approx. 80 words)
Evaluation Plan
How wlll you measure the outcome(s) listed above under Expected Outcomes for your program?
Specify your plan, Including tools (1.8. surveys, pre/post tests, assessments, skill tests, etc.) . ·
Bullet points and/or brief phrases are encou1'8ged.
Registerllrack all youth participating in sPorts/ptlysical fitness programs
Pre and post test each participant on their awareness of nutrition and physical
fitness standards
Youth and parents complete program evaluation survey
Track community event participation and attendance
(Limit: 500 characters Including spaces/punctuation - approx. 80 words)
o Low-Fat Dairy
~ Family Meals
o Water
o Other (Describe below)
Describe how nutrition topics wi. be Incorporated into the program. .
Bullet points and/or brief ph1'8S68 are encouraged.
Nutrition education classes and WOrkshops such as youth cooking classes.
gardening clubs and food demonstrations would be offered to youth, leens and
adults. Classes and workshops would be offered weekly for a average of 1.5 to
2 hours per event Provide nutrition tips and infonnatlon from programs such as
Harvest of the Month and Go With the Whole Grain.
Nutrition Topics
Select the nutritional topics that are part of your program (at least one required). *
o Beverage Choices ~ Breakfast
o Cereal ~I Fat
o Food PyramldJDletary Guidelines ~ Fruits & Vegetables
o Meals other than breakfast
(lunch and dinner)
o Portion Control
o Snacking
~ Whole Grain
o Label Reading
(Limit 500 characters including spaceslpunctuation . approx. 80 words)
Physical Activity
Select the physical activities that are part of your program (at least one required). .
o Active Play 0 Adventure Sports
o Aerobics 0 Biking
~ Dance 0 Fitness Classes
~ Gardening 0 Rock Climbing
~ Swimming Ii'.] Team Sports
~ WalklnglStep Counting 0 Weight Lifting
o Yoga 0 Other (Describe below)
Describe how physical activity will be incorporated into the program. *
Bulfet points 8nd/or brief phrases 818 encouraged.
https:/lfoundationgrants.generalmills.comlGrantApplicationl.aspx
12/15/2010
2011-14
EXHIBIT A
The Department offers physical actMtles for residents of all ages year-round.
All youth sports and physical fitness programs/events olf'ered would allow all
participants to recelve more than the State & Federal minimum requirement of
dally physical activity for youth.
(lImit 500 characters including spaces/punctuation - approx. 80 words)
StaffIng Model
Describe who wJll staff your program and their roles. Make sure to include how the Registered Dietitian wiD be utilized. *
Bullet points and/or brief phrasss are encouraged.
The Registered Dietitian would provide a minimum of (8) 1-1.5 hrs. of nutrition
education during programs/actlvlties located in low-income neighborhoods.
Staffwoulcl be respondlle for Implementing program/activity, training and
tracking participants' and program's progress.
(Umit: 500 characters including spaces/punctuation - approx. 80 words)
Documentation
Ust the type of photographs (10-15) you plan to send as part of your evaluation. .
Bullet points anellor brief phrases are encouraged.
Types of photographs sent for the evaluation would depict youth and teens
successfuHy participating In the varfous nutrition and physical activity programs.
Photo may appear on filers, posters and newsletters.
(limit 500 characters including spaces/punctuation - approx. 80 words)
Sustalnablllty
Describe how the program (staffing, future funding, etc.) will be sustained beyond the grant period. .
BuDet points and/or brief phrases aTe encouraged.
It has always been a tradition of the Parks & Recreation Department to fund ^
affordable programs/events that enhance the health and lifestyles of Its
residents. The Department Is well aware of families having dffliculties making
choices between paying rent, food or youth programs due to hIgh
unemployment and low income. The Department already budgets funds for
~~~_~~! ~~~!~~~~~~!B_~~~ ~~.. ~~~_~~~':."Plon Grant allow the V
(lImit 500 characters including spaces/punctuation - approx. 80 words)
Budget
Provide a budget estinate and grant request for the program.
Indude justification of each expense (both startup and delivery) in the spaces provided.
The total must equal exactly $10,000. Note: Please use whole dollar amounts only. *
Type of I Development! Program Computed Description
Expense Start-up Cost Delivery Cost Subtotal and Rationale
Staff/Consultants Fund 3 staff @ $101hr. for 648 hours '^
$0 $ 6480 $6480 allowing the Department to offer 12
activities/programs for 60-67 V
Office & Funds to provide fliers, copies and
Adninlstrative Supplies $150 $.150 $300 participants registrations
Funds would allow program to ^
Food NlA $ 1000 $1000 provide water and nutritious snacks
during program @ $1.25/participant V
Equipment/Capital $0 N/A $0
httns://foundatiom!rants.eeneralmills.comlGrantAoolicationl.8Snx
12115/2010
2011-14
EXHIBIT A
Funds to provide participants ^
Program Materials $220 $ 2000 $2220 awards (metals, trophies,
certificates) acknowledging V
Travel $0 $0 $0
OIhernndirect $0 $0 $0
Total $370 $9630 $10000 Calculate Totals
Breakout of nutrition vs. physical activity expenses. Must equal 1 00%:
12 % Nutrition expenses .
88 % Physical activity expenses .
Breakout of education vs. equipment expenses. Must equal 1 00%:
78 % Education'
22 % Equipment and overhead *
What is your organizatIon's annual revenue? *
$ 5269800
Optional - Briefly describe additional secured funding for this project, including funder name and amounts. If none, type none.
The Department was awarded $3~O,506 by California Department of Health
Services for a three year term (October 1. 2010 through September 30,2013)
to specifically collect data related to nutrition education programs evaluation
and effectiveness to population served, audience reached and Items to
measure program effectiveness. Unfortunately, only 15 to 20"'{' ofthese funds
can be used for one time only physical activity demonstrations.
(Limit 500 characters including spaces/punctuation - approx. 80 words)
Conclusion
Why ;s this program worthy of a Champions Grant? What makes It unique, innovative and exemplary?
Note: Do not repeat Infonnalion shared earlier in the application. .
Just as the General MIlls Foundation works to enrich the lives of children and ^
famUies by enhancing the health and vitality of neighborhoods. so Is the
mission of the San Bemardlno Parks, Recreation and Community Services
Department. Since 1998, the department has been a leader in addressing
health and wellnes.s issues through Its many programs and parks promoting
nutrition and physical activity.
The Department enricltes residents' lives through the development and
implementation of Innovative and exemplary programs such as Lil Folks
Soccer, .Stepplng Out ChDdhood Obesity" Drill & Drum Competition, Dancing,
Swim Teams and Youth Baskelball League. Reasons programs are worthy:
.Provldes affordable activities for groups highest at risk of poor nutrition and
P!,~cal fitn.!~ ~Its. . . .. V
(lbnlt: 1200 characters including spacesfpunctuation - approx 200 words)
o If selected to receive a Champions for Healthy Kids grant, this organization agrees to complete all requests
for information and evaluation data in a timely manner, before, during and after the grant period. ·
Save or Submit
Click Save & Update if you plan to complete and finalize it later. If the above is
correct and complete, click Finalize and Submit, and you will receive on-screen confirmation
that your application has been submitted successfully.
I Save & Update
Finalize & Submit
https:llfoundationgrants.g-eneralmills.comlGrantApplicationl.aspx
12/15/2010
2011-14
EXHIBIT A
2011 General Mills Champion for Kids Grant
"Keep It Moving" Youth Activity Program
Brief Program Overview and Rationale
Since the onset of the recession the Department noticed a steady decline in at risk youth registering in the
sports and physical activity programs offered. The Department came up with the "Keep It Moving"
program because it's important for all youth to be physical activity. The program offers 12 diverse physical
activities for 720-800 youth to participate daily and receive nutrition education at very nominal cost or
FREE to help prevent chronic diseases, control weight and risk of obesity
Program Objectives
*Increase physical activity for all program participants.
*Implement youth-led campaigns to increase daily fruits and vegetables consumption
* Increase community's awareness and tools that will strengthen their nutrition, physical activity and food
security .
*Increase youth ability to make healthy food choices.
*Increase parent involvement in healthy food choices for their families.
Target Audience Age, Reach & Secondary Audience
Staff would be responsible for planning, training, and documenting.
ParentsIFamilies are encouraged to support youth programs/events and participate in nutrition education
and physical activity programs.
Additional information/resources made available for community via activity guide and website
Target Youth Recruiting Strategy
Program Description, application and entry forms will be accessible through the departmental website and
community centers. Participants attending local schools or other departmental programs would be targeted
and directly given or mailed program application packets. A creative and compelling media campaign
would be placed on Department's website and uploaded on other social media networks.
Special NeedsIRisks Addressed:
Physical activity is an essential component of a healthy lifestyle. It can help prevent chronic diseases, help
control weight and decrease the risk of obesity.
Most of the programs are offered at no cost to low income participants. These participants have been
traditional known to fall in most of those special needs and risk categories listed above.
Program Frequency and Duration
Offer twelve (12) various physical activities such as: basketball, dance, swimming, drill & drum, track &
field to 60 to 67 youth per program annually. Each program provides 1.5 hrs. of activity, 3 times per week
for twelve weeks. Youth/teens are encouraged to participate in as many programs as possible. A minimum
of two hours of nutrition education is included with each program.
Program Expected Outcomes
Program participation would result in: Increase knowledge and consumption of healthy food choices and
physical activity for those groups highest at risk of being overweight, obese or severely obese.
KnowledgelFindings learned and collected through surveys and observation would assist with program
improvement, community empowerment, education and resource referrals.
Evaluation Plan
Register/track all youth participating in sports/physical fitness programs
Pre and post test each participant on their awareness of nutrition and physical fitness standards
Youth and parents complete program evaluation survey
Track community event participation and attendance
Nutrition Topics
2011-14
EXHIBIT A
Nutrition education classes and workshops such as youth cooking classes, gardening clubs and food
demonstrations would be offered to youth, teens and adults. Classes and workshops would be offered
weekly for a average of 1.5 to 2 hours per event. Provide nutrition tips and information from programs such
as Harvest of the Month and Go With the Whole Grain.
Physical Activity
The Department offers physical activities for residents of all ages year-round. All youth sports and physical
fitness programs/events offered would allow all participants to receive more than the State & Federal
minimum requirement of daily physical activity for youth.
Staffing Model
The Registered Dietitian would provide a minImum of (8) 1-1.5 hrs. of nutrition education during
programs/activities located in low-income neighborhoods. Staff would be responsible for implementing
program/activity, training and tracking participants' and program's progress.
Documentation
Types of photographs sent for the evaluation would depict youth and teens successfully participating in the
various nutrition and physical activity programs. Photo may appear on fliers, posters and newsletters.
Sustain ability
It has always been a tradition of the Parks & Recreation Department to fund affordable programs/events
that enhance the health and lifestyles of its residents. The Department is well aware of families having
difficulties making choices between paying rent, food or youth programs due to high unemployment and
low income. The Department already budgets funds for these types of programs but grants such as the
Champion Grant allow the Department to offer participants/families scholarships.
Budget/Justification
. Staff/Consultants: Fund 3 staff $1 O/hr.{()r 648 hours to allow the Department to offer 12
different activities/programs for 60-67 youth/program. ($6,480)
. Office & Administrative Supplies Funds to provide fliers. copies and postage ($300)
. Food: Funds would allow program to provide water and nutritious snacks $1.25/participant
($1.000)
. Program Materials: Funds used to provide participants awards (metals. trophies, certificates)
acknowledging accomplishments and to reinforce behavior. ($2,220)
What is your organization annual revenue? $5,269,800
Additional Funding for Project
The Department was awarded $310,506 by California Department of Health Services for a three year term
(October 1, 2010 through September 30, 2013) to specifically collect data related to nutrition education
programs evaluation and effectiveness to population served, audience reached and items to measure
program effectiveness. Unfortunately, only 15 to 20% of these funds can be used for one time only physical
activity demonstrations.
Conclusion
Just as the General Mills Foundation works to enrich the lives of children and families by enhancing the
health and vitality of neighborhoods, so is the mission of the San Bernardino Parks, Recreation and
Community Services Department. Since 1998, the department has been a leader in addressing health and
wellness issues through its many programs and parks promoting nutrition and physical activity.
The Department enriches residents' lives through the development and implementation of innovative and
exemplary programs such as Lil Folks Soccer, "Stepping Out Childhood Obesity" Drill & Drum
Competition, Dancing, Swim Teams and Youth Basketball League. Reasons programs are worthy:
'Provides affordable activities for groups highest at risk of poor nutrition and physical fitness habits.
'Partners with State and Local agencies with like goals to register, track and document changes nutrition
and physical fitness activities.
2011-14
EXHIBIT A
.Encourages parents/community members to volunteer time towards building the confidence youth self-
esteem.
.Host community events supported by families and community members.
The "Keep It Moving" program will impact nutrition and fitness and is worthy of a Champion grant