HomeMy WebLinkAboutR33-Economic Development Agency CITY OF SAN BERNARDINO ORIGINAL
ECONOMIC DEVELOPMENT AGENCY
FROM: Emil A.Marzullo SUBJECT: California Theatre of the Performing Arts -
Interim Executive Director Approval of Funding for additional National
Touring Performances (2009-2010 Theatre
Season)
DATE: November 17,2009
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Synopsis of Previous Commission/Council/Committee Action(s):
On November 5, 2009, Redevelopment Committee Members Johnson and Baxter unanimously voted to recommend that the
Community Development Commission consider this action for approval.
Recommended Motion(s):
(Community Development Commission)
Resolution of the Community Development Commission of the City of San Bernardino approving the funding of
certain expenses in furtherance of the California Theatre of the Performing Arts and authorizing the expenditure
of funds from various redevelopment project areas
Contact Person(s): John Dohm Phone: (909)663-1044
Central City North
Project Area(s): Redevelopment Project Area Ward(s): 1St
Supporting Data Attached: 0 Staff Report 0 Resolution(s)❑ Agreement(s)/Contract(s)❑ Map(s)❑ Letter(s)
Funding Requirements: Amount: $ $2,327,580 Source: Agency Reserve Fund
Budget Authority: 2009-2010 Budget
Signature: Fiscal Revi
Emil A.Marzullo, Interim Executive Director us qeJes6
Administrative Services Director
------------------------------------------------------------------------ - ----------------- ---------- -----------------------
------------ l----------------------------------------------------------
Commission/Council Notes:
@� �� —(p
--------- -------------------------------------------------------------------------------------------------------------------------------------------------------------------------
P:\Agendas\Comm Dev Commission\CDC 2009\12-07-09 CA Theatre Broadway Shows&Concerts Funding Approval SR Final.doc COMMISSION MEETING
AGENDA
Meeting Date: 12/07/2009
Agenda Item Number: 0i
CITY OF SAN BERNARDINO �L C`Is���—CITY �
ECONOMIC DEVELOPMENT AGENCY 1#19 DEC t 0 PM 3
54
INTER-OFFICE MEMORANDUM
TO: Rachel Clark, City Clerk
FROM: Wasana A. Chantha, Executive Secretary
SUBJECT: R33 California Theatre
DATE: December 10, 2009
Enclosed is the fully revised and executed Staff Report pertaining to the above mentioned subject that
was approved by the Community Development Commission of the City of San Bernardino on
December 7, 2009.
Should you have any questions, I can be reached at (909) 663-1044.
Thank you.
Enclosure
cc: File
CITY OF SAN BERNARDINO ORIGINAL
ECONOMIC DEVELOPMENT AGENCY
FROM: Emil A.Marzullo SUBJECT: California Theatre of the P forming Arts -
Interim Executive Director Approval of Funding for dditional National
Touring Performance (2009-2010 Theatre
Season)
DATE: December 10,2009
----------------------------------------------
Svnousis of Previous Commission/Council/Committee Action(s):
On November 5, 2009, Redevelopment Committee Members Johnson and Baxter animously voted to recommend that the
Community Development Commission consider this action for approval.
I
i
6 -_-- --
Recommended Motion(s):
,E Communit Development Commission
Resolution of the Community Development C mmission of the City of San Bernardino approving the funding of
certain expenses in furtherance of the Calif 'a Theatre of the Performing Arts and authorizing the expenditure
of funds from various redevelopment proje t areas
Contact Person(s): John Dohm Phone: (909)663-1044
Central City No
Project Area(s): Redevelopment Pro ect Area Ward(s): 1St
Supporting Data Attached: R] Staff Repo 0 Resolution(s)❑Agreement(s)/Contract(s)❑Map(s) ❑Letter(s)
Funding Requirements: Amou $ $2,327,580 Source: Agency Reserve Fund
Budget Authority: 2009-2010 Budget
Signature: Fiscal Revie
Emil A. arzullo,Intel Executive Director u eJes
Interi Ad inistr a Services Director
------------------------------------------ --------_—__—_ _ ____— -- —
Commission/Council Notes:
------------ -- --------------- —_ _ -------------------------------------
P:\Agendas\Comm Dev Commission\CDC 2009\1 2-07-09 CA Theatre Broadway Shows&Concerts Funding Approval SR Final.doc COMMISSION MEETING
AGENDA
Meeting Date: 12/07/2009
Agenda Item Number: iO
ECONOMIC DEVELOPMENT AGENCY
STAFF REPORT
CALIFORNIA THEATRE OF THE PERFORMING ARTS -APPROVAL OF FUNDING
FOR ADDITIONAL NATIONAL TOURING PERFORMANCES
(2009-2010 THEATRE SEASON)
BACKGROUND:
Currently, the 1,700-seat California Theatre of the Performing Arts ("California Theatre") serves as, not
only a historic treasure, but the showplace for the local and national touring performing arts within the
Inland Empire and the City of San Bernardino. The California Theatre, which serves not only the arts but
the community as a whole, hosts performances such as musicals, plays, symphony celebrity headliners,
concerts, children's theatre, ballet recitals, fashion shows, corporate functions, graduation exercises, silent
films and fundraisers for the arts. As the center of the arts within the City of San Bernardino, the
California Theatre is home to the San Bernardino Symphony, Sinfonia Mexicana, the Inland Dance
Theatre, and Theatrical Arts International.
In June of 2007, an advisory panel from the Urban Land Institute ("ULI"), a non-profit research and
educational organization made up of regional, national and international leaders from the land use, and
real estate development disciplines studied the City's downtown and made recommendations for the
revitalization of the City's core downtown area. The result of the study was a vision for the downtown
area which included "A vibrant, livable, attractive, clean, safe and sustainable... urban community,
anchored by... housing choices, arts and entertainment." To attain this vision, ULI gave the following
recommendations and strategies: (1)...the introduction of special events and festivals, attraction of the
arts..., (2) preservation of the remaining historic buildings, (3) creation of a "Brand" for the City, and (4)
create an "Arts and Entertainment District" utilizing the California Theatre, the CinemaStar Theater and
nearby historic buildings.
On Monday, June 1, 2009, the Mayor, Common Council and the Community Development Commission
of the City of San Bernardino endorsed and accepted the San Bernardino Downtown Core Vision/Action
Plan ("The Downtown Plan") a working document for the implementation of the recommendations made
during the ULI study. The Downtown Plan encompasses a Theater District. anchored by a revitalized
multiplex theater and the historic California Theatre; creating a new entertainment district that is a key
economic driver for the revitalization of the downtown and City as a whole.
As such, the promotion of the California Theatre became the centerpiece for redeveloping the downtown
area. The Agency decided to expand the overall programming of the California Theatre to include
concerts, comedians, dance, cultural events and musicals. The overall goal of the expanded booking was
to increase the number of patrons to the downtown area and increase the number of events. The increase
in patronage and events was to be a direct catalyst to attract retail and restaurants to the downtown area.
The Redevelopment Agency's first production season, beginning in October of 2008 and ending in June
of 2009, included:
• Frankie Valli • Montgomery Gentry • LeAnne Rimes
• The Producers • Rent • Billy Joel's Movin' Out
__ -- -------____-- —_-- -- -----------------
P:\Agendas\Comm Dev Commission\CDC 2009\12-07-09 CA Theatre Broadway Shows&Concerts Funding Approval SR Final.doc COMMISSION MEETING AGENDA
Meeting Date: 12p/07/2009
Agenda Item Number: h33
Economic Development Agency Staff Report
California Theatre Broadway Shows & Concerts Funding Approval
Page 2
Attendance at the California Theatre rose to 100,240 patrons during the 2008-2009 First production
Season from approximately 50,000 patrons in the 2007-2008 Season, a 100% increase.
CURRENT ISSUE:
At this time, the City of Riverside will open their first season at the historical Fox Theatre ("Fox"). The
Fox is in direct competition with the California Theatre competing in the same region for the same
audiences and the same productions. Riverside has been very aggressive in their plans to maximize their
investment and accordingly have entered into an agreement with the Nederlander Organization to
program the musicals in their theatre. Nederlander is a very large organization owning and operating
many theatres on Broadway and across the nation such as the Pantages in Los Angeles.
In order to accomplish its economic development goal of downtown revitalization, it is imperative that
San Bernardino remains market competitive. As such, it is recommended that the Agency enter the 2009-
2010 Season with the intent o£
he region with to Broadway shows and
• Increasing the visibility of the California Theatre m t g p y
concerts.
• Increasing the number of days the California Theatre is in use in Downtown San Bernardino.
• Decreasing their individual performance operating costs of the California Theatre through
a increased ticket sales and usage of the California Theatre.
•
Aggressively attracting the to Concerts and Broadway Productions of the season, which include:
Aggress y g p y
• Rick Springfield • Tap Dogs
• Herman's Hermit's • Bo Bice
• The Silent Film Phantom of the Opera • Creation Fest
• The Fab Four • Tanya Tucker
• Boyz II Men • Michael Martin Murphey
• Mannheim Steamroller • Riverdance
• Michael Jackson Tribute • Art Garfunkel
• Pink Floyd the Experience • BJ Thomas
• In the Mood • Paul Revere and the Raiders
• Christopher Cross • Average White Band
• The Amazing Jonathon • Drowsey Chaperone
• Stop in the Name of Love • Malo
• Vicki Lawrence • The Rat Pack
• Bjorn Again • Morris Day and The Time
• Big Bad Voodoo Daddy • Wayne Newton
• Hotel California • Ultimate Doo Wop
-- ---------------- -------------- ------- -------------- --------------
P:\Agendas\Comm Dev Commission\CDC 2009\12-07-09 CA Theatre Broadway Shows&Concerts Funding Approval SR Final.docCOMMISSION MEETING AGENDA
Meeting Date: 12//07/r2�009
Agenda Item Number: R'J
Economic Development Agency Staff Report
California Theatre Broadway Shows & Concerts Funding Approval
Page 3
On $200,000 initial funding, now that the season's costs are known, the Redevelopment Committee
recommended that additional funds for the 2009-2010 season be allocated from the Agency's $5,310,000
in reserve funds and that the Agency budget be adjusted accordingly with an additional $2,327,580 in
expenditures and $2,100,000 in revenues for a net production cost of$427,580.
ENVIRONMENTAL IMPACT:
This item does not meet the definition of a"project"under Section 15378 of the California Environmental
Quality Act(CEQA) and therefore there is no environmental impact.
FISCAL IMPACT:
$969,500 for Production Costs, $792,580 (for Backline and Labor Related Costs), $565,500 for
Advertising for a total of$2,327,580. Currently, projected revenues are $2,100,000. The cost for this
season is estimated at $427,580. The funds in the Agency reserves are attributable to the following
redevelopment project areas:
• State College Tax Increment $398,888
• Southeast Industrial Park Tax Increment: $398,888
• Northwest Tax Increment: $398,888
• Tri City Tax Increment: $43,834
• Mount Vernon Tax Increment: $525,007
• 40'b Street Tax Increment: $561,074
Total $2,327,580
The tax increment revenues as authorized by the attached Resolution do not represent any investment of
Agency funds pursuant to Health & Safety Code Section 33603, but such authorization of tax increment
revenues are in furtherance of the redevelopment activities of the Agency in the Central City North
Redevelopment Project Area to enhance the viability of the Agency owned asset commonly referred to as
the California Theatre as recommended by the ULI study referenced above and in the recitals to the
Resolution. The entire amount of the $2,327,580 as herein authorized will be returned to the respective
redevelopment project area accounts upon the termination of the current performing arts season at the
California Theatre, and the shortfall amounts, if any, will be applied from the net available lease revenues
payable to the Agency pursuant the Lease Agreement for the Shandin Hills Golf Course as owned by the
Agency.
RECOMMENDATION:
That the Community Development Commission adopt the attached Resolution.
-f�,";ci4�-
Emil A. Marzullo,Interim Executive Director
--------------— - -- -- - - ----
P:\Agendas\Comm Dev Commission\CDC 2009\12-07-09 CA Theatre Broadway Shows&Concerts Funding Approval SR Final.docCOMMISSION MEETING AGENDA
Meeting Date: 12/07/2/009
Agenda Item Number: 3 J
CALIFORNIA THEATRE PRODUCTIONS
PERFORMANCE TOTAL EXPENDITURES
Rick Springfield $ 92,900.00
Tap Dogs $ 58,350.00
Herman Hermits $ 56,850.00
Bo Bice $ 59,500.00
Phantom Film $ 12,950.00
Creation Tour $ 71,800.00
The Fab Four $ 51,250.00
Tanya Tucker $ 81,750.00
Boys II Men $ 69,500.00
Michael Martin Murphy $ 58,850.00
Mannheim Steamroller $ 104,000.00
Riverdance $ 229,500.00
Art Garfunkel $ 951100.00
Pink Floyd $ 59,750.00
Latin Legends $ 50,250.00
B.J.Thomas $ 59,200.00
In The Mood $ 52,450.00
Paul Revere and the Raiders $ 69,150.00
Christopher Cross $ 68,000.00
Maio $ 44,250.00
Average White Band $ 59,650.00
Silent $ 12,750.00
Amazing Jonathan $ 68,450.00
Stop n Love $ 51,750.00
Drwosey Chaperone $ 109,350.00
Vicki Lawrence $ 59,600.00
The Rat Pack $ 48,730.00
Doo Wop Review $ 42,250.00
Bojor Again $ 53,350.00
Morris Day $ 72,000.00
BBVD $ 67,500.00
Wayne Newton $ 98,000.00
Hotel California $ 45,250.00
Michael Jackson $ 58,600.00
Miscellaneous Charges-2008. $ 35,000.00
TOTAL: $ 2,327,580.00
i
SUMMARY OF REDEVELOPMENT AGENCY 2009/2010 THEATRICAL
PRODUCTION COSTS BY VENDOR
i
Totals Expenditures:
Production Costs:
$35000 Production Costs 07/08
$21,750 Agency for the Performing Arts
$11,000 Opening Act
$24,000 Amazing Jonathan
$10,000 Average Enterprises, LLC
$0 Baylin Artist Management Inc.
$30,500 Liam Josh FSO Rick Springfield
$0 Plan B Entertainment
$0 Baby Boom LLC
$105,000 William Morris Agency
$43,500 International Creative Man
$15,000 Christopher Cross Inc.
$31,500 ERIN MEIL Inc.
$22,000 FSO Morris Day and the Tlme
$19,000 Lawrence-Schultz Inc.
$81,250 Riverdance
$14,000 Bo Bice Touring Inc.
$0 Creative Artists
$8,250 Class Act Entertainment
$7,500 Columbia Artists Management
$220,750 Harmony Artists
$0 Michael Londra
$11,500 Fab Four Inc.
$4,750 Hotel California George Dickenson
$10,000 Direct From Vegas Productions
$10,000 Shobox Entertainment
$7,500 Geo latin Productions
$7,500 RSM Management Inc.
$25,000 Art Garfunkel Trust
$21,000 Funzalow Inc.
$7,500 Bobby Roberts Company Inc.
$7,500 BJ Thomas
$6,000 SRO Artists
$14,000 NIRENNA Productions LP
$0 Monterey International
$17,500 Moonglow Productions LLC.
$22,500 Paradise Artist Inc.
Global Entertainment Productions
$0 LTD.
$0 Gurthman and:Murta Assoc. Inc
$10,500 No O"ne:Inc
.
$0 Los Lobos Corporation
$0 - Far Out-Productions
$12,000 Bud Forrest Entertainment
$0 Meleco, LLC
SUMMARY OF REDEVELOPMENT AGENCY 2009/2010 THEATRICAL
PRODUCTION COSTS BY VENDOR
$23,000 TTuckaho Inc.
$25,000 Paul Revere and the Raiders
$18,500 Big Bad Voodoo Daddy LLC
$8,250 Wildfire Production Inc.
$969,500 Subtotal Production
Royalty Guarantee:
$0 Music Theatre International
$18,000 Riverdance Royalty
$600 Phantom Film Royalty
$16,250
$0 IATSE Payroll:
$387,400 All Theatrical Production
$0 Theatre/Stage Costs:
$34,000 Theatrical Arts International
Theatrical Arts International Box
$55,500 Office
$0 CSUSB Music Department
$0 Global Security
$78,500 West Coast Lighting
$0 Aramark Uniform Service
$3,250 Bell Cleaners
$21,000 Claim Jumper Restaurant
$0 Smart& Final
$52,500 Backline Music Instruments
$33,500 Catering
$0 Party Rentals
$1,500 Enterprise Rent-a-car
$0 Star Way Productions
$73,000 Sound Rentals
$0 N.J. Inc.
$0 Concert&Theatrical Service
$0 Jame Jay Hathaway Production
$5,700 Broadway Show Extra's
$9,180 Hotels for Artists
$1,400 Ground Transportaion For Artist
$1,300 Air Transportation
$0 Telepacific Communications
$792,580 Subtotal Theatre Costs
Advertising:
$0 Press Enterprise
$0 Inland Empire Magazine
$0 Postmaster
$0 The Sun
$0 Highland Community News
$0 Southern California Binder
$0 Harvest Printing
$160,000 Time Warner Cable
3 SUMMARY OF REDEVELOPMENT AGENCY 2009/2010 THEATRICAL
PRODUCTION COSTS BY VENDOR
$48,000 Radio &Television Assoc
$132,500 Radio
$13,000 Zvents
$121,500 Newspaper/Postcards
$2,000 Inland Print Works
$0 Crown Printers
$0 Bill Young Productions
$0 Word Mill Publishing
$0 Inland Empire Weekly
$0 Tour Design Creative Service
$0 Expedite Media Group
$51,000
$37,500 David and Choy Publicity
$565,500 Subtotal Advertising
$2,327,580, Total Expenditures
#N/A Proft(Loss)
I
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i
1 RESOLUTION NO. CDC/2009-67
C (apy
2
3 RESOLUTION OF THE COMMUNITY DEVELOPMENT COMMISSION OF
THE CITY OF SAN BERNARDINO APPROVING THE FUNDING OF
4 CERTAIN EXPENSES IN FURTHERANCE OF THE CALIFORNIA
THEATRE OF THE PERFORMING ARTS AND AUTHORIZING THE
5 EXPENDITURE OF FUNDS FROM VARIOUS REDEVELOPMENT
6 PROJECT AREAS
7 WHEREAS, the Community Development Commission of the City of San Bernardino (the
8 "Commission") acting on behalf of the Redevelopment Agency of the City of San Bernardino (the
9 "Agency"), is a redevelopment agency, a public body, corporate and politic of the State of
10 California, organized and existing pursuant to the California Community Redevelopment Law (Part
11 1 of Division 24 commencing with Section 33000) of the Health and Safety Code of the State of
12 California(the "Act"); and
13 WHEREAS, currently, the 1,700-seat California Theatre of the Performing Arts ("California
14 Theatre") serves as, not only a historic treasure, but the showplace for the local and national touring
15 performing arts within the Inland Empire and the City of San Bernardino ("City"); and
16 WHEREAS, the California Theatre, which serves not only the arts but the community as a
17 whole, hosts performances such as musicals, plays, symphony celebrity headliners, concerts,
18 children's theatre, ballet recitals, fashion shows, corporate functions, graduation exercises, silent
19 films and fundraisers for the arts and is the center of the arts within the City and is home to the San
20 Bernardino Symphony, Sinfonia Mexicana, the Inland Dance Theatre, and Theatrical Arts
21 International; and
22 WHEREAS, in June of 2007, an advisory panel from the Urban Land Institute ("ULI"), a
23 non-profit research and educational organization made up of regional, national and international
24 leaders from the land use, and real estate development disciplines studied the City's downtown and
25 made recommendations for the revitalization of the City's core downtown area; and
26 WHEREAS, the result of the study was a vision for the downtown area which included "A
27 vibrant, livable, attractive, clean, safe and sustainable... urban community, anchored by... housing
28 choices, arts and entertainment"; and
1
P:\Agendas\Resolutions\Resolutions\2009\12-07-09 CA Theatre Broadway Shows&Concerts CDC Reso Pinal.doc
CDC/2009-67
1 WHEREAS, to attain this vision, ULI gave the following recommendations and strategies:
2 (1)...the introduction of special events and festivals, attraction of the arts..., (2) preservation of the
3 remaining historic buildings, (3) creation of a "Brand" for the City, and (4) create an "Arts and
4 Entertainment District" utilizing the California Theatre, the CinemaStar Theater and nearby historic
5 buildings; and
6 WHEREAS, on June 1, 2009, the Mayor and Common Council of the City of San
7 Bernardino and the Commission endorsed and accepted the San Bernardino Downtown Core
8 Vision/Action Plan ("The Downtown Plan") a working document for the implementation of the
9 recommendations made during the ULI study; and
10 WHEREAS, the Downtown Plan encompasses a Theater District anchored by a revitalized
11 multiplex theater and the historic California Theatre; creating a new entertainment district that is a
12 key economic driver for the revitalization of the downtown and City as a whole; and
13 WHEREAS, as such, the promotion of the California Theatre became the centerpiece for
14 redeveloping the downtown area; and
15 WHEREAS, the Agency decided to expand the overall programming of the California
16 Theatre to include concerts, comedians, dance, cultural events and musicals; and
17 WHEREAS, the overall goal of the expanded booking was to increase the number of
18 patrons to the downtown area and increase the number of events; and
19 WHEREAS, attendance at the California Theatre increased to 100,240 patrons during the
20 2008-2009 First production Season from approximately 50,000 patrons in the 2007-2008 Season, a
21 100% increase.
22 NOW, THEREFORE, THE COMMUNITY DEVELOPMENT COMMISSION OF THE
23 CITY OF SAN BERNARDINO DOES HEREBY RESOLVE, DETERMINE AND ORDER, AS
24 FOLLOWS:
25 Section 1. The Recitals hereinabove are true and correct and are incorporated herein by
26 this reference.
27 Section 2. The Commission hereby approves the funding of certain expenses in
28 furtherance of the California Theatre and authorizes the expenditure of funds from various
2
P.\Agendas\Resolutions\Resolutions\2009\12-07-09 CA Theatre Broadway Shows&Concerts CDC Reso Final.doc
CDC/2009-67
1 redevelopment project areas in the total amount not to exceed $2,327,580 of available tax increment
2 revenues from the following redevelopment project areas:
3 • State College Tax Increment $398,888
4 . Southeast Industrial Park Tax Increment: $398,888
5 • Northwest Tax Increment: $398,888
6 • Tri City Tax Increment: $43,834
7 . Mount Vernon Tax Increment: $525,007
8 • 401h Street Tax Increment: $561,074
9 Total $2,327,580
10 Such tax increment revenues as herein authorized do not represent any investment of Agency funds
11 pursuant to Health & Safety Code Section 33603, but such authorization of tax increment revenues
12 are in furtherance of the redevelopment activities of the Agency in the Central City North
13 Redevelopment Project Area to enhance the viability of the Agency owned asset commonly referred
14 to as the California Theatre as recommended by the ULI study referenced in the recitals to this
15 Resolution. It is further the intent of the Agency that the entire amount of the $2,327,580 as herein
16 authorized will be returned to the respective redevelopment project area accounts upon the
17 termination of the current performing arts season at the California Theatre, and shortfall amounts, if
18 any, will be applied from the net available lease revenues payable to the Agency pursuant the Lease
19 Agreement for the Shandin Hills Golf Course as owned by the Agency.
20 Section 3. This Resolution shall take effect from and after its date of adoption by this
21 Commission.
22
23
24
25
26
27
28
3
P:\Agendas\Resolutions\Resolutions\2009\12-07-09 CA Theatre Broadway Shows&Concerts CDC Reso Final.doc
t
CDC/2009-67
1 RESOLUTION OF THE COMMUNITY DEVELOPMENT COMMISSION OF
THE CITY OF SAN BERNARDINO APPROVING THE FUNDING OF
2 CERTAIN EXPENSES IN FURTHERANCE OF THE CALIFORNIA
3 THEATRE OF THE PERFORMING ARTS AND AUTHORIZING THE
EXPENDITURE OF FUNDS FROM VARIOUS REDEVELOPMENT
4 PROJECT AREAS
5
6 I HEREBY CERTIFY that the foregoing Resolution was duly adopted by the Community
7 Development Commission of the City of San Bernardino at a joint regular meeting
8 thereof, held on the 7th day of December , 2009, by the following vote to wit:
9 Commission Members: Ayes Nays Abstain Absent
ESTRADA x
10
BAXTER x
11
BRINKER x
12
SHORETT x
13 KELLEY x
14 JOHNSON x
15 MC CAMMACK x
16
17
18 Secretary
19 T,
The foregoing Resolution is hereby approved this_�b day of �O V�.h-` � , 2009.
20
21
22 Pat 'ck J. Morris, rson
23 munity Development Commission
of the City of San Bernardino
24
25 Approved as to Form:
26
27 By:
Agency Co sel
28
4
P.\Agendas\Resolutions\Resolutions\2009\12-07-09 CA Theatre Broadway Shows&Concerts CDC Reso Final.doc
I
CITY OF SAN BERNARDINO
ECONOMIC DEVELOPMENT AGENCY
FROM: Emil A.Marzullo SUBJECT: California Theatre of the Performing Arts -
Interim Executive Director Approval of Funding for additional National
Touring Performances (2009-2010 Theatre
Season)
DATE: November 17,2009
--------- ------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Synopsis of Previous Commission/CounciVCommittee Action(s):
On November 5, 2009, Redevelopment Committee Members Johnson and Baxter unanimously voted to recommend that the
Community Development Commission consider this action for approval.
--------------------------------------------------------------------—------------------------------------------------------------------------------------------------------------------------------------------
Recommended Motion(s):
(Community Development Commission)
Resolution of the Community Development Commission of the City of San Bernardino approving the funding of
certain expenses in furtherance of the California Theatre of the Performing Arts and authorizing the expenditure
of funds from various redevelopment project areas
Contact Person(s): John Dohm Phone: (909)663-1044
Central City North
Project Area(s): Redevelopment Project Area Ward(s): 1St
Supporting Data Attached: 0 Staff Report 0 Resolution(s)❑Agreement(s)/Contract(s)❑Map(s)❑ Letter(s)
Funding Requirements: Amount: $ $2,327,580 Source: Agency Reserve Fund
Budget Authority: 2009-2010 Budget
Signature: Fiscal Review:
Emil A.Marzullo,Interim Executive Director Russ DeJesus
Interim Administrative Services Director
--------------------------------------------------------------------------------—----—------------------------------------------------------------------------------------------------—---------------
Commission/Council Notes: p
ner ea Into-Re-c ►�, �i
11 A-
by'
clty CIA./Mr Secretary
;i;y cf Sort SrnaIw'ir�u
-------------------- --- —-----—------------—------------------------------------------
C:\Documents and Settings\sabo\My Documents\WPWin\Docs2009a\SB EDA\12-07-09 CA Theatre Broadway Shows Concerts Funding Approval SR.doc COMMISSION
MEETING AGENDA
Meeting Date: 12/07/2009
Agenda Item Number:
I
ECONOMIC DEVELOPMENT AGENCY
STAFF REPORT
CALIFORNIA THEATRE OF THE PERFORMING ARTS -APPROVAL OF FUNDING
FOR ADDITIONAL NATIONAL TOURING PERFORMANCES
(2009-2010 THEATRE SEASON)
BACKGROUND:
Currently, the 1,700-seat California Theatre of the Performing Arts ("California Theatre") serves as, not
only a historic treasure, but the showplace for the local and national touring performing arts within the
Inland Empire and the City of San Bernardino. The California Theatre, which serves not only the arts but
the community as a whole, hosts performances such as musicals, plays, symphony celebrity headliners,
concerts, children's theatre, ballet recitals, fashion shows, corporate functions, graduation exercises, silent
films and fundraisers for the arts. As the center of the arts within the City of San Bernardino, the
California Theatre is home to the San Bernardino Symphony, Sinfonia Mexicana, the Inland Dance
Theatre, and Theatrical Arts International.
In June of 2007, an advisory panel from the Urban Land Institute ("ULI"), a non-profit research and
educational organization made up of regional, national and international leaders from the land use, and
real estate development disciplines studied the City's downtown and made recommendations for the
revitalization of the City's core downtown area. The result of the study was a vision for the downtown
area which included "A vibrant, livable, attractive, clean, safe and sustainable... urban community,
anchored by... housing choices, arts and entertainment." To attain this vision, ULI gave the following
recommendations and strategies: (1)...the introduction of special events and festivals, attraction of the
arts..., (2) preservation of the remaining historic buildings, (3) creation of a "Brand" for the City, and (4)
create an "Arts and Entertainment District" utilizing the California Theatre, the CinemaStar Theater and
nearby historic buildings.
On Monday, June 1, 2009, the Mayor, Common Council and the Community Development Commission
of the City of San Bernardino endorsed and accepted the San Bernardino Downtown Core Vision/Action
Plan ("The Downtown Plan") a working document for the implementation of the recommendations made
during the ULI study. The Downtown Plan encompasses a Theater District anchored by a revitalized
multiplex theater and the historic California Theatre; creating a new entertainment district that is a key
economic driver for the revitalization of the downtown and City as a whole.
As such, the promotion of the California Theatre became the centerpiece for redeveloping the downtown
area. The Agency decided to expand the overall programming of the California Theatre to include
concerts, comedians, dance, cultural events and musicals. The overall goal of the expanded booking was
to increase the number of patrons to the downtown area and increase the number of events. The increase
in patronage and events was to be a direct catalyst to attract retail and restaurants to the downtown area.
The Redevelopment Agency's first production season, beginning in October of 2008 and ending in June
of 2009, included:
• Frankie Valli • Montgomery Gentry • LeAnne Rimes
-------- -
• The Producers • Rent • Bill Joel's Movin' Out
----------------------------------------------------------------------
--- --------------------------------------------------------
- - -----------------------------------------------------
CA)ocuments and Settings\sabo\My Documents\WPWin\Docs2009a\SB EDA\12-07-09 CA Theatre Broadway Shows Concerts Funding Approval SR.doc COMMISSION MEETING
AGENDA
Meeting Date: 12/07/2009
r
Economic Development Agency Staff Report
California Theatre Broadway Shows & Concerts Funding Approval
Page 2
Attendance at the California Theatre rose to 100,240 patrons during the 2008-2009 First production
Season from approximately 50,000 patrons in the 2007-2008 Season, a 100% increase.
CURRENT ISSUE:
At this time, the City of Riverside will open their first season at the historical Fox Theatre ("Fox"). The
Fox is in direct competition with the California Theatre competing in the same region for the same
audiences and the same productions. Riverside has been very aggressive in their plans to maximize their
investment and accordingly have entered into an agreement with the Nederlander Organization to
program the musicals in their theatre. Nederlander is a very large organization owning and operating
many theatres on Broadway and across the nation such as the Pantages in Los Angeles.
In order to accomplish its economic development goal of downtown revitalization, it is imperative that
San Bernardino remains market competitive. As such, it is recommended that the Agency enter the 2009-
2010 Season with the intent of-
* Increasing the visibility of the California Theatre in the region with top Broadway shows and
concerts.
a Increasing the number of days the California Theatre is in use in Downtown San Bernardino.
a Decreasing their individual performance operating costs of the California Theatre through
increased ticket sales and usage of the California Theatre.
e Aggressively attracting the top Concerts and Broadway Productions of the season, which include:
a Rick Springfield a Tap Dogs
a Herman's Hermit's a Bo Bice
a The Silent Film Phantom of the Opera a Creation Fest
a The Fab Four a Tanya Tucker
a Boyz II Men a Michael Martin Murphey
a Mannheim Steamroller a Riverdance
a Michael Jackson Tribute a Art Garfunkel
a Pink Floyd the Experience a BJ Thomas
a In the Mood a Paul Revere and the Raiders
a Christopher Cross a Average White Band
a The Amazing Jonathon a Drowsey Chaperone
a Stop in the Name of Love a Malo
a Vicki Lawrence e The Rat Pack
a Bjorn Again a Morris Day and The Time
a Big Bad Voodoo Daddy a Wayne Newton
a Hotel California e Ultimate Doo Wop
--------------------------------------------------------------------------------
C:\Documents and Settings\sabo\My Documents\WPWin\Docs2009a\SB EDA\12-07-09 CA Theatre Broadway Shows Concerts Funding Approval SR.docCOMMISSION MEETING
AGENDA
Meeting Date: 12/07/2009
r
Economic Development Agency Staff Report
California Theatre Broadway Shows & Concerts Funding Approval
Page 3
On $200,000 initial funding, now that the season's costs are known, the Redevelopment Committee
recommended that additional funds for the 2009-2010 season be allocated from the Agency's $5,310,000
in reserve funds and that the Agency budget be adjusted accordingly with an additional $2,327,580 in
expenditures and $2,100,000 in revenues for a net production cost of$427,580.
ENVIRONMENTAL IMPACT:
This item does not meet the definition of a"project"under Section 15378 of the California Environmental
Quality Act(CEQA)and therefore there is no environmental impact.
FISCAL IMPACT:
$969,500 for Production Costs, $792,580 (for Backline and Labor Related Costs), $565,500 for
Advertising for a total of$2,327,580. Currently, projected revenues are $2,100,000. The cost for this
season is estimated at $427,580. The funds in the Agency reserves are attributable to the following
redevelopment project areas:
• State College Tax Increment $398,888
• Southeast Industrial Park Tax Increment: $398,888
• Northwest Tax Increment: $398,888
• Tri City Tax Increment: $43,834
• Mount Vernon Tax Increment: $525,007
• 40th Street Tax Increment: $561,074
Total $2,327,580
The tax increment revenues as authorized by the attached Resolution do not represent any investment of
Agency funds pursuant to Health & Safety Code Section 33603 but such authorization of tax increment
revenues are in furtherance of the redevelopment activities of the Agency in the Central City North
Redevelopment Project Area to enhance the viability of the Agency owned asset commonly referred to as
the California Theatre as recommended by the ULI study referenced above and in the recitals to the
Resolution. The entire amount of the $2.327,580 as herein authorized will be returned to the res ective
redevelopment project area accounts upon the termination of the current performing arts season at the
California Theatre, and the shortfall amounts. if any, will be applied from the net available lease revenues
payable to the Agency pursuant the Lease Agreement for the Shandin Hills Golf Course as owned by the
Agency.
RECOMMENDATION:
That the Community Development Commission adopt the attached Resolution.
------------------------------------------------------------------—----------------------------------
ocuments and Settings\sabo\My Documents\WPWin\Docs2009a\SB EDA\l2-07-09 CA Theatre Broadway Shows Concerts Funding Approval SR.docCOMMISSION MEETING
AGENDA
Meeting Date: 12/07/2009
t
Economic Development Agency Staff Report
California Theatre Broadway Shows & Concerts Funding Approval
Page 4
Emil A. Marzullo, Interim Executive Director
0
f
E
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C:\Documents and Settings\sabo\A4y Documents\WPWin\Docs2009a\SB EDA\12-07-09 CA Theatre Broadway Shows Concerts Funding Approval SR.docCOMMISSION MEETING
AGENDA
Meeting Date: 12/07/2009
1 RESOLUTION NO.
2
3 RESOLUTION OF THE COMMUNITY DEVELOPMENT COMMISSION OF
THE CITY OF SAN BERNARDINO APPROVING THE FUNDING OF
4 CERTAIN EXPENSES IN FURTHERANCE OF THE CALIFORNIA
THEATRE OF THE PERFORMING ARTS AND AUTHORIZING THE
5 EXPENDITURE OF FUNDS FROM VARIOUS REDEVELOPMENT
6 PROJECT AREAS
7 WHEREAS, the Community Development Commission of the City of San Bernardino (the
8 "Commission") acting on behalf of the Redevelopment Agency of the City of San Bernardino (the
9 "Agency"), is a redevelopment agency, a public body, corporate and politic of the State of
10 California, organized and existing pursuant to the California Community Redevelopment Law (Part
11 1 of Division 24 commencing with Section 33000) of the Health and Safety Code of the State of
12 California(the "Act"); and
13 WHEREAS, currently, the 1,700-seat California Theatre of the Performing Arts ("California
14 Theatre") serves as, not only a historic treasure, but the showplace for the local and national touring
15 performing arts within the Inland Empire and the City of San Bernardino ("City"); and
16 WHEREAS, the California Theatre, which serves not only the arts but the community as a
17 whole, hosts performances such as musicals, plays, symphony celebrity headliners, concerts,
18 children's theatre, ballet recitals, fashion shows, corporate functions, graduation exercises, silent
19 films and fundraisers for the arts and is the center of the arts within the City and is home to the San
20 Bernardino Symphony, Sinfonia Mexicana, the Inland Dance Theatre, and Theatrical Arts
21 International; and
22 WHEREAS, in June of 2007, an advisory panel from the Urban Land Institute ("ULI"), a
23 non-profit research and educational organization made up of regional, national and international
24 leaders from the land use, and real estate development disciplines studied the City's downtown and
25 made recommendations for the revitalization of the City's core downtown area; and
26 WHEREAS, the result of the study was a vision for the downtown area which included "A
27 vibrant, livable, attractive, clean, safe and sustainable... urban community, anchored by... housing
28 choices, arts and entertainment"; and
1
C l�la!Illenl.i and AM,l7 t.:l\P14'i n'.il,, lR Fll.l,1>_n'1_111,/'1 1 I,, 11.,,,a...... •._.. .-_._._._..,ter.._ .,.. ..
1 WHEREAS, to attain this vision, ULI gave the following recommendations and strategies:
2 (1)...the introduction of special events and festivals, attraction of the arts..., (2) preservation of the
3 remaining historic buildings, (3) creation of a "Brand" for the City, and (4) create an "Arts and
4 Entertainment District" utilizing the California Theatre, the CinemaStar Theater and nearby historic
5 buildings; and
6 WHEREAS, on June 1, 2009, the Mayor and Common Council of the City of San
7 Bernardino and the Commission endorsed and accepted the San Bernardino Downtown Core
8 Vision/Action Plan ("The Downtown Plan") a working document for the implementation of the
9 recommendations made during the ULI study; and
10 WHEREAS, the Downtown Plan encompasses a Theater District anchored by a revitalized
11 multiplex theater and the historic California Theatre; creating a new entertainment district that is a
12 key economic driver for the revitalization of the downtown and City as a whole; and
13 WHEREAS, as such, the promotion of the California Theatre became the centerpiece for
14 redeveloping the downtown area; and
15 WHEREAS, the Agency decided to expand the overall programming of the California
16 Theatre to include concerts, comedians, dance, cultural events and musicals; and
17 WHEREAS, the overall goal of the expanded booking was to increase the number of
18 patrons to the downtown area and increase the number of events; and
19 WHEREAS, attendance at the California Theatre increased to 100,240 patrons during the
20 2008-2009 First production Season from approximately 50,000 patrons in the 2007-2008 Season, a
21 100% increase.
22 NOW, THEREFORE, THE COMMUNITY DEVELOPMENT COMMISSION OF THE
23 CITY OF SAN BERNARDINO DOES HEREBY RESOLVE, DETERMINE AND ORDER, AS
24 FOLLOWS:
25 Section 1. The Recitals hereinabove are true and correct and are incorporated herein by
26 this reference.
27 Section 2. The Commission hereby approves the funding of certain expenses in
28 furtherance of the California Theatre and authorizes the expenditure of funds from various
2
1 f 4 lz-m—.:,h„'..I'I, 11"." cit r:r\.\.i,_— ' r 1 al..,....,11......i. ".. „,11. .
I redevelopment project areas in the total amount not to exceed $2,327,580 of available tax increment
2 revenues from the following redevelopment project areas:
3 • State College Tax Increment $398,888
4 • Southeast Industrial Park Tax Increment: $398,888
5 • Northwest Tax Increment: $398,888
6 • Tri City Tax Increment: $43,834
7 . Mount Vernon Tax Increment: $525,007
8 • 40th Street Tax Increment: $561,074
9 Total $2,327,580
10 Such tax increment revenues as herein authorized do not represent any investment of Agencv funds
11 pursuant to Health & Safety Code Section 33603, but such authorization of tax increment revenues
12 are in furtherance of the redevelopment activities of the Agency in the Central City North
13 Redevelopment Project Area to enhance the viability of the Amy owned asset commonly referred
14 to as the California Theatre as recommended by the ULI study referenced in the recitals to this
15 Resolution. It is further the intent of the Agency that the entire amount of the $2,327,580 as herein
16 authorized will be returned to the respective redevelopment project area accounts upon the
17 termination of the current performing arts season at the California Theatre and shortfall amounts if
18 any, will be applied from the net available lease revenues payable to the Agency pursuant the Lease
19 Agreement for the Shandin Hills Golf Course as owned by the Agency.
20 Section 3. This Resolution shall take effect from and after its date of adoption by this
21 Commission.
22
23
24
25
26
27
28
3
1 C4DO..an,mcar dcet lme.chn',M,D,,u,—ntaWP�k wD-c'OOb„Slt FT)A,f'-n7-09('A"11,--I1r,a1,,—'Z11 — !'n( fa. „d
1 RESOLUTION OF THE COMMUNITY DEVELOPMENT COMMISSION OF
THE CITY OF SAN BERNARDINO APPROVING THE FUNDING OF
2 CERTAIN EXPENSES IN FURTHERANCE OF THE CALIFORNIA
3 THEATRE OF THE PERFORMING ARTS AND AUTHORIZING THE
EXPENDITURE OF FUNDS FROM VARIOUS REDEVELOPMENT
4 PROJECT AREAS
5
6 I HEREBY CERTIFY that the foregoing Resolution was duly adopted by the Community
7 Development Commission of the City of San Bernardino at a meeting
8 thereof, held on the day of , 2009, by the following vote to wit:
Commission Members: A
9 yes Nays Abstain Absent
ESTRADA
10
BAXTER
11
BRINKER
12
SHORETT
13 KELLEY
14 JOHNSON
15 MC CAMMACK
16
17
18 Secretary
19
The foregoing Resolution is hereby approved this day of , 2009.
20
21
22 Patrick J. Morris, Chairperson
23 Community Development Commission
of the City of San Bernardino
24
25 Approved as to Form:
26
27 By:
Agency Counsel
28
,n„nrc',t1'PLVin]1n,. .LxLr,IR CI\.Y.I I mno Fe'i i._...u-._a...,.. i_.._ ....,..n..
CITY OF SAN BERNARDINO
ECONOMIC DEVELOPMENT AGENCY 0 INAL
FROM: Emil A.Marzullo SUBJECT: California Theatre of the Per f ing Arts -
Interim Executive Director Approval of Funding for a tional National
Touring Performances 09-2010 Theatre
Season)
DATE: November 17,2009
Synopsis of Previous Commission/Council/Committee Action(s):
On November 5, 2009, Redevelopment Committee Members Johnson and Baxter un imously voted to recommend that the
Community Development Commission consider this action for approval.
1
�i
------------------------------------------------------------------------------------------------------- -------------------------------------------- -
Recommended Motion(s):
Communit evelo ment Commission
Resolution of the Community Development Co mission of the City of San Bernardino approving the funding of
certain expenses in furtherance of the Cal ifor a Theatre of the Performing Arts and authorizing the expenditure
of funds from various redevelopment projec reas
----------------------------------------------------------------------------------------- ---- -----------------------------------------------------------------------------------------------------------------------
Contact Person(s): John Dohm Phone: (909)663-1044
Central City No
Project Area(s): Redevelopment Pro' ct Area Ward(s): 1st
Supporting Data Attached: 0 Staff Report Resolution(s)❑ Agreement(s)/Contract(s) ❑Map(s) 0 Letter(s)
Funding Requirements: Amount: $ $2,327,580 Source: Agency Reserve Fund
Budget Authority: 2009-2010 Budget
1
Signature: Fiscal Review:
Emil A.Marzullo,Interim xecutive Director Russ DeJesus
Interim Administrative Services Director
------------------------------------------------------------ ----------- ------------------------------------------------ -----------------------------------------------------------------------------
Commission/Council Notes: S
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
P\Agendas\Comm Dev Commission\CDC 2009\12-07-09 CA Theatre Broadway Shows&Concerts Funding Approval SR.doc COMMISSION MEETING AGENDA
Meeting Date: 12/07/2009
Agenda Item Number: R
I �L 7 Oaf
ECONOMIC DEVELOPMENT AGENCY
STAFF REPORT
CALIFORNIA THEATRE OF THE PERFORMING ARTS - APPROVAL OF FUNDING
FOR ADDITIONAL NATIONAL TOURING PERFORMANCES
(2009-2010 THEATRE SEASON)
BACKGROUND:
Currently, the 1,700-seat California Theatre of the Performing Arts ("California Theatre") serves as, not
only a historic treasure, but the showplace for the local and national touring per rming arts within the
!� Inland Empire and the City of San Bernardino. The California Theatre, which es not only the arts but
the community as a whole, hosts performances such as musicals, plays, sy phony celebrity headliners,
concerts, children's theatre, ballet recitals, fashion shows, corporate funct' ns, graduation exercises, silent
films and fundraisers for the arts. As the center of the arts withi he City of San Bernardino, the
California Theatre is home to the San Bernardino Symphony, S' fonia Mexicana, the Inland Dance
Theatre, and Theatrical Arts International.
In June of 2007, an advisory panel from the Urban Land stitute ("ULI"), a non-profit research and
educational organization made up of regional, national an international leaders from the land use, and
real estate development disciplines studied the City's owntown and made recommendations for the
revitalization of the City's core downtown area. The sult of the study was a vision for the downtown
area which included "A vibrant, livable, attractive clean, safe and sustainable... urban community,
anchored by... housing choices, arts and entertai ent." To attain this vision, ULI gave the following
recommendations and strategies: (1)...the introd tion of special events and festivals, attraction of the
arts..., (2) preservation of the remaining histori uildings, (3) creation of a"Brand" for the City, and (4)
create an "Arts and Entertainment District" ut' izing the California Theatre, the CinemaStar Theater and
nearby historic buildings.
On Monday, June 1, 2009, the Mayor, C on Council and the Community Development Commission
of the City of San Bernardino endorsed d accepted the San Bernardino Downtown Core Vision/Action
Plan ("The Downtown Plan") a worki document for the implementation of the recommendations made
during the ULI study. The Downto Plan encompasses a Theater District anchored by a revitalized
multiplex theater and the historic C ifornia Theatre; creating a new entertainment district that is a key
economic driver for the revitalizati of the downtown and City as a whole.
As such, the promotion of the C ifornia Theatre became the centerpiece for redeveloping the downtown
area. The Agency decided to expand the overall programming of the California Theatre to include
concerts, comedians, dance, cu ural events and musicals. The overall goal of the expanded booking was
to increase the number of patr ns to the downtown area and increase the number of events. The increase
in patronage and events was o be a direct catalyst to attract retail and restaurants to the downtown area.
The Redevelopment Agenc s first production season, beginning in October of 2008 and ending in June
of 2009, included:
• Frankie Valli • Montgomery Gentry • LeAnne Rimes
• The Producers • Rent • Billy Joel's Movin' Out
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
P\Agendas\Comm Dev Commission\CDC 2009\12-07-09 CA Theatre Broadway Shows&Concerts Funding Approval SR.doe COMMISSION MEETING AGENDA
Meeting Date: 12/07/2009
Agenda Item Number:
Now
Economic Development Agency Staff Report
California Theatre Broadway Shows & Concerts Funding Approval
Page 2
Attendance at the California Theatre rose to 100,240 patrons during the 2008-2009 First production
Season from approximately 50,000 patrons in the 2007-2008 Season, a 100% increase.
CURRENT ISSUE:
6
At this time, the City of Riverside will open their first season at the historical Fox Theatre ("Fox"). The
Fox is in direct competition with the California Theatre competing in the same region for the same
audiences and the same productions. Riverside has been very aggressive in their plans to maximize their
investment and accordingly have entered into an agreement with the Nederlander Organization to
program the musicals in their theatre. Nederlander is a very large organization caning and operating
many theatres on Broadway and across the nation such as the Pantages in Los geles.
i
In order to accomplish its economic development goal of downtown /that ation, it is imperative that
San Bernardino remains market competitive. As such, it is recommend he Agency enter the 2009-
20 10 Season with the intent of-
9 Increasing the visibility of the California Theatre in the region with top Broadway shows and
concerts.
• Increasing the number of days the California Theatr is in use in Downtown San Bernardino.
• Decreasing their individual performance ope ting costs of the California Theatre through
increased ticket sales and usage of the Californ' Theatre.
• Aggressively attracting the top Concerts an Broadway Productions of the season, which include:
• Rick Springfield • Tap Dogs
• Herman's Hermit's • Bo Bice
• The Silent Film Phantom of the O era • Creation Fest
• The Fab Four • Tanya Tucker
• Boyz II Men • Michael Martin Murphey
• Mannheim Steamroller • Riverdance
• Michael Jackson Tribute Art Garfunkel
• Pink Floyd the Experience BJ Thomas
• In the Mood Paul Revere and the Raiders
• Christopher Cross • Average White Band
• The Amazing Jonathon • Drowsey Chaperone
• Stop in the Name of Lov • Malo
• Vicki Lawrence • The Rat Pack
• Bjorn Again • Morris Day and The Time
• Big Bad Voodoo Dadd • Wayne Newton
• Hotel California • Ultimate Doo Wop
------------------------—----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
P:\Agendas\Comm Dev Commission\CDC 2009\12-07-09 CA Theatre Broadway Shows&Concerts Funding Approval SR.doc COMMISSION MEETING AGENDA
Meeting Date: 12/07/2009
Agenda Item Number:
i
Economic Development Agency Staff Report
California Theatre Broadway Shows & Concerts Funding Approval '
Page 3
On $200,000 initial funding, now that the season's costs are known, the Redevelopment Committee
recommended that additional funds for the 2009-2010 season be allocated from the Agency's $5,310,000
in reserve funds and that the Agency budget be adjusted accordingly with an additional $2,327,580 in
expenditures and $2,100,000 in revenues for a net production cost of$427,580.
ENVIRONMENTAL IMPACT:
This item does not meet the definition of a"project" under Section 15378 of the Ca ' ornia Environmental
Quality Act(CEQA) and therefore there is no environmental impact.
FISCAL IMPACT:
$969,500 for Production Costs, $792,580 (for Backline and Lab Related Costs), $565,500 for
Advertising for a total of $2,327,580. Currently, projected revenu are $2,100,000. The cost for this
season is estimated at $427,580. The funds in the Agency res es are attributable to the following
redevelopment project areas:
• State College Tax Increment $398,888
• Southeast Industrial Park Tax Increment: $398,88
• Northwest Tax Increment: $398, 8
• Tri City Tax Increment: $43, 34
• Mount Vernon Tax Increment: $5 ,007
• 40th Street Tax Increment: $ 61 074
Total ,327,580
RECOMMENDATION:
That the Community Development Commissi n adopt the attached Resolution.
Emil A. Marzullo, Interim Executive Director
f�
i
1
---------------------------------------------_----_-_______________------__-----__-____-_______________---_-_----------------------------------------------------------------___--___-----_------------------------
P:\Agendas\Comm Dev Commission\CDC 2009\12-07-09 CA Theatre Broadway Shows&Concerts Funding Approval SR.doc COMMISSION MEETING AGENDA
Meeting Date: 12/07/2009
Agenda Item Number:
CALIFORNIA THEATRE PRODUCTIONS
PERFORMANCE TOTAL EXPENDITURES
Rick Springfield $ 92,900.00
Tap Dogs $ 58,350.00
Herman Hermits $ 56,850.00
Bo Bice $ 59,500.00
Phantom Film $ 12,950.00
Creation Tour $ 71,800.00
The Fab Four $ 51,250.00
Tanya Tucker $ 81,750.00
Boys II Men _ $ _ 69,500 0
Michael Martin Murphy $ 58, 0.00
Mannheim Steamroller $ 10/,000.00
Riverdance $ X9,500.00
Art Garfunkel $ z 95,100.00
Pink Floyd $ 59,750.00
Latin Legends $ Z 50,250.00
B.J.Thomas _ $ Z 59,200.00
In The Mood $ z 52,450.00
Paul Revere and the Raiders $ 69,150.00
Christopher Cross $ 68,000.00
Malo $ 44,250.00
Average White Band $ 59,650.00
Silent $ 12,750.00
Amazing Jonathan 68,450.00
Stop n Love $ 51,750.00
Drwosey Chaperone $ 109,350.00
Vicki Lawrence $ 59,600.00
The Rat Pack $ 48,730.00
Doo Wop Review $ 42,250.00
Bojor Again $ 53,350.00
Morris Day $ 72,000.00
BBVD $ 67,500.00
Wayne Newton $ 98,000.00
Hotel California $ 45,250.00
Michael Jackson $ 58,600.00
Miscellaneous Charges-2008 $ 35,000.00
TOTAL: $ 2,327,580.00
u
SUMMARY OF REDEVELOPMENT AGENCY 2009/2010 THEATRICAL
PRODUCTION COSTS BY VENDOR
Totals Expenditures:
Production Costs:
$35000 Production Costs 07/08
$21,750 Agency for the Performing Arts
$11,000 Opening Act
$24,000 Amazing Jonathan
$10,000 Average Enterprises, LLC
$0 Baylin Artist Management Inc.
$30,500 Liam Josh FSO Rick Springfield
$0 Plan B Entertainment
$0 Baby Boom LLC
$105,000 William Morris Agency
$43,500 International Creative Man
$15,000 Christopher Cross Inc.
$31,500 ERIN MEIL Inc.
$22,000 FSO Morris Day and the Tlme
$19,000 Lawrence-Schultz Inc.
$81,250 Riverdance
$14,000 Bo Bice Touring Inc.
$0 Creative Artists
$8,250 Class Act Entertainment
$7,500 Columbia Artists Management
$220,750 Harmony Artists
$0 Michael Londra
$11,500 Fab Four Inc.
$4,750 Hotel California George Dickenson
$10,000 Direct From Vegas Productions
$10,000 Shobox Entertainment
$7,500 Geo latin Productions
$7,500 RSM Management Inc.
$25,000 Art Garfunkel Trust
$21,000 Funzalow Inc.
$7,500 Bobby Roberts Company Inc.
$7,500 BJ Thomas
$6,000 SRO Artists
$14,000 NIRENNA Productions LP
$0 Monterey International
$17,500 Moonglow Productions LLC.
$22,500 Paradise Artist Inc.
Global Entertainment Productions
$0 LTD.
$0 Gurthman and Murta Assoc. Inc
$10,500 No One Inc r.
$0 Los Lobos Corporation
$0 Far Out Productions
$12,000 Bud Forrest Entertainment
$0 Meleco, LLc
SUMMARY OF REDEVELOPMENT AGENCY 2009/2010 THEATRICAL
PRODUCTION COSTS BY VENDOR
$23,000 TTuckaho Inc.
$25,000 Paul Revere and the Raiders
$18,500 Big Bad Voodoo Daddy LLC
$8,250 Wildfire Production Inc.
$969,500 Subtotal Production
Royalty Guarantee:
$0 Music Theatre International
$18,000 Riverdance Royalty
$600 Phantom Film Royalty
$16,250
$0 IATSE Payroll:
$387,400 All Theatrical Production
$0 Theatre/ Stage Costs:
$34,000 Theatrical Arts International
Theatrical Arts International Box
$55,500 Office
$0 CSUSB Music Department
$0 Global Security
$78,500 West Coast Lighting
$0 Aramark Uniform Service
$3,250 Bell Cleaners
$21,000 Claim Jumper Restaurant
$0 Smart& Final
$52,500 Backline Music Instruments
$33,500 Catering
$0 Party Rentals
$1,500 Enterprise Rent-a-car
$0 Star Way Productions
$73,000 Sound Rentals
$0 N.J. Inc.
$0 Concert&Theatrical Service
$0 Jame Jay Hathaway Production
$5,700 Broadway Show Extra's
$9,180 Hotels for Artists
$1,400 Ground Transportaion For Artist
$1,300 Air Transportation
$0 Telepacific Communications
$792,580 Subtotal Theatre Costs
t Advertising:
$0 Press Enterprise
$0 Inland Empire Magazine
$0 Postmaster
$0 The Sun
$0 Highland Community News
$0 Southern California Binder
$0 Harvest Printing
$160,000 Time Warner Cable
SUMMARY OF REDEVELOPMENT AGENCY 2009/2010 THEATRICAL
PRODUCTION COSTS BY VENDOR
$48,000 Radio &Television Assoc
$132,500 Radio
$13,000 Zvents
$121,500 Newspaper/Postcards
$2,000 Inland Print Works
$0 Crown Printers
$0 Bill Young Productions
$0 Word Mill Publishing
$0 Inland Empire Weekly
$0 Tour Design Creative Service
$0 Expedite Media Group
$51,000
$37,500 David and Choy Publicity
$565,500 Subtotal Advertising
$2,327,580 Total Expenditures
#NIA Proft(Loss)
1 RESOLUTION NO.
2
3 RESOLUTION OF THE COMMUNITY DEVELOPMENT COMMISSION OF
THE CITY OF SAN BERNARDINO APPROVING THE FUNDING OF
4 CERTAIN EXPENSES IN FURTHERANCE OF THE CALIFORNIA
THEATRE OF THE PERFORMING ARTS AND AUTHORIZING THE
5 EXPENDITURE OF FUNDS FROM VARIOUS REDEVELOPMENT
6 PROJECT AREAS
7 WHEREAS, the Community Development Commission f the City of San Bernardino (the
8 "Commission") acting on behalf of the Redevelopment Age cy of the City of San Bernardino (the
9 "Agency"), is a redevelopment agency, a public bo corporate and politic of the State of
10 California, organized and existing pursuant to the C ifornia Community Redevelopment Law (Part
11 1 of Division 24 commencing with Section 33 0) of the Health and Safety Code of the State of
12 California (the "Act"); and
13 WHEREAS, currently, the 1,700 eat California Theatre of the Performing Arts ("California
14 Theatre") serves as, not only a histor' treasure, but the showplace for the local and national touring
15 performing arts within the Inland mpire and the City of San Bernardino ("City"); and
16 WHEREAS, the Calif nia Theatre, which serves not only the arts but the community as a
17 whole, hosts performance such as musicals, plays, symphony celebrity headliners, concerts,
18 children's theatre, balle recitals, fashion shows, corporate functions, graduation exercises, silent
19 films and fundraisers or the arts and is the center of the arts within the City and is home to the San
20 Bernardino Symp ony, Sinfonia Mexicana, the Inland Dance Theatre, and Theatrical Arts
21 International;
22 WHE AS, in June of 2007, an advisory panel from the Urban Land Institute ("ULI"), a
23 non-profit research and educational organization made up of regional, national and international
24 leaders from the land use, and real estate development disciplines studied the City's downtown and
25 made recommendations for the revitalization of the City's core downtown area; and
26 WHEREAS, the result of the study was a vision for the downtown area which included "A
27 vibrant, livable, attractive, clean, safe and sustainable... urban community, anchored by... housing
28 choices, arts and entertainment"; and
1
P:\Agendas\Resolutions\Resolutions\2009\12-07-09 CA Theatre Broadway Shows&Concerts CDC Reso.doc
i
I
I WHEREAS, to attain this vision, ULI gave the following recommendations and strategies:
2 (1)...the introduction of special events and festivals, attraction of the arts..., (2) preservation of the
3 remaining historic buildings, (3) creation of a `Brand" for the City, and (4) create an "Arts and
I
4 Entertainment District" utilizing the California Theatre, the CinemaStar Theater and nearby.historic
5 buildings; and
6 WHEREAS, on June 1, 2009, the Mayor and Common Council of the City of San
7 Bernardino and the Commission endorsed and accepted the San Bernardino Downtown Core
8 Vision/Action Plan ("The Downtown Plan") a working document for the implementation of the
9 recommendations made during the ULI study; and
10 WHEREAS, the Downtown Plan encompasses a Theater District anchored by a revitalized
11 multiplex theater and the historic California Theatre; creating a new entertainment district that is a
12 key economic driver for the revitalization of the downtown and City as a whole; and
13 WHEREAS, as such, the promotion of the California Theatre became the centerpiece for
14 redeveloping the downtown area; and
15 WHEREAS, the Agency decided to expand the overall programming of the California
16 Theatre to include concerts, comedians, dance, cultural events and musicals; and
17 WHEREAS, the overall goal of the expanded booking was to increase the number of.
18 patrons to the downtown area and increase the number of events; and
19 WHEREAS, attendance at the California Theatre increased to 100,240 patrons during the
20 2008-2009 First production Season from approximately 50,000 patrons in the 2007-2008 Season, a
21 100% increase.
22 NOW, THEREFORE, THE COMMUNITY DEVELOPMENT COMMISSION OF THE
23 CITY OF SAN BERNARDINO DOES HEREBY RESOLVE, DETERMINE AND ORDER, AS
24 FOLLOWS:
25 Section 1. The Recitals hereinabove are true and correct and are incorporated herein by
26 this reference.
27 Section 2. The Commission hereby approves the funding of certain expenses in
28 furtherance of the California Theatre and authorizes the expenditure of funds from various
P\Agendasaesolutions\Resolutions\2009\12-07-09 CA Theatre Broadway Shows&,Concerts CDC Reso doc
I redevelopment project areas in the total amount not to exceed $2,327,580 from the following
2 redevelopment project areas:
3 • State College Tax Increment $398,888
4 • Southeast Industrial Park Tax Increment: $398,888
5 . Northwest Tax Increment: $398,888
6 • Tri City Tax Increment: $43,834
7 • Mount Vernon Tax Increment: $525,007
8 • 40`" Street Tax Increment: $561,074
9 Total $2,327,580
10 Section 3. This Resolution shall take effect from and after its date of adoption by this
11 Commission.
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
_ 28
3
P\Agendas\Resolutions\Resolutions\2009\12-07-09 CA Theatre Broadway Shows&Concerts CDC Reso doc
I RESOLUTION OF THE COMMUNITY DEVELOPMENT COMMISSION OF
THE CITY OF SAN BERNARDINO APPROVING THE FUNDING OF
2 CERTAIN EXPENSES IN FURTHERANCE OF THE CALIFORNIA
3 THEATRE OF THE PERFORMING ARTS AND AUTHORIZING THE
EXPENDITURE OF FUNDS FROM VARIOUS REDEVELOPMENT
4 PROJECT AREAS
5
6 I HEREBY CERTIFY that the foregoing Resolution was duly adopted by the Community
7 Development Commission of the City of San Bernardino at a meeting
8 thereof, held on the day of , 2009, by the following vote to wit:
9 Commission Members: Ayes Nays Abstain Absent
ESTRADA
10
BAXTER
11
BRINKER
12
SHORETT
13 KELLEY
14 JOHNSON
15 MC CAMMACK
16
17
18 Secretary
19
The foregoing Resolution is hereby approved this day of , 2009.
20
21
22
Patrick J. Morris, Chairperson
23 Community Development Commission
of the City of San Bernardino
24
25 Approved as to Form:
26
27 By:
Agency djunsel
28
P\Aeendas\Resolutions\Resolutions\2009\12-07-09 CA Theatre Broadway Shows&Concerts CDC Reso.doc
1 RESOLUTION NO. CDC/2009-67
2
3 RESOLUTION OF THE COMMUNITY DEVELOPMENT OMMISSION OF
THE CITY OF SAN BERNARDINO APPROVING E FUNDING OF
4 CERTAIN EXPENSES IN FURTHERANCE OF THE CALIFORNIA
THEATRE OF THE PERFORMING ARTS AN AUTHORIZING THE
5 EXPENDITURE OF FUNDS FROM VA US REDEVELOPMENT
6 PROJECT AREAS
7 WHEREAS, the Community Development Co ission of the City of San Bernardino (the
8 "Commission") acting on behalf of the Redevelop nt Agency of the City of San Bernardino (the
9 "Agency"), is a redevelopment agency, a pu is body, corporate and politic of the State of
10 California, organized and existing pursuant to e California Community Redevelopment Law (Part
11 1 of Division 24 commencing with Sectio 33000) of the Health and Safety Code of the State of
12 California(the "Act"); and
13 WHEREAS, currently, the 1,7 -seat California Theatre of the Performing Arts ("California
14 Theatre") serves as, not only a histo c treasure, but the showplace for the local and national touring
15 performing arts within the Inland pire and the City of San Bernardino ("City"); and
16 WHEREAS, the Califo a Theatre, which serves not only the arts but the community as a
17 whole, hosts performances s ch as musicals, plays, symphony celebrity headliners, concerts,
18 children's theatre, ballet re tals, fashion shows, corporate functions, graduation exercises, silent
19 films and fundraisers for t arts and is the center of the arts within the City and is home to the San
20 Bernardino Symphony, infonia Mexicana, the Inland Dance Theatre, and Theatrical Arts
21 International; and
22 WHEREAS, in ne of 2007, an advisory panel from the Urban Land Institute ("ULI"), a
23 non-profit research an educational organization made up of regional, national and international
24 leaders from the land u , and real estate development disciplines studied the City's downtown and
25 made recommendations for the revitalization of the City's core downtown area; and
26 WHEREAS, the result of the study was a vision for the downtown area which included "A
27 vibrant, livable, attractive, clean, safe and sustainable... urban community, anchored by... housing
28 choices, arts and entertainment"; and
1
P:\Agendas\Resolutions\Resolutions\2009\I2-07-09 CA Theatre Broadway Shows&Concerts CDC Reso.doc
CDC/2009-67
1 WHEREAS, to attain this vision, ULI gave the following recommendations and strategies:
2 (1)...the introduction of special events and festivals, attraction of the arts..., (2) preservation of the
3 remaining historic buildings, (3) creation of a "Brand" for the City, and (4) create an "Arts and
4 Entertainment District" utilizing the California Theatre, the CinemaSt Theater and nearby historic
5 buildings; and
6 WHEREAS, on June 1, 2009, the Mayor and mmon Council of the City of San
7 Bernardino and the Commission endorsed and acce ed the San Bernardino Downtown Core
8 Vision/Action Plan ("The Downtown Plan") a wo ing document for the implementation of the
9 recommendations made during the ULI study;
10 WHEREAS, the Downtown Plan enc mpasses a Theater District anchored by a revitalized
11 multiplex theater and the historic Califo 'a Theatre; creating a new entertainment district that is a
12 key economic driver for the revitalizati of the downtown and City as a whole; and
13 WHEREAS, as such, the pr otion of the California Theatre became the centerpiece for
14 redeveloping the downtown area; d
15 WHEREAS, the Agenc decided to expand the overall programming of the California
16 Theatre to include concerts, co edians, dance, cultural events and musicals; and
17 WHEREAS, the ove all goal of the expanded booking was to increase the number of.
18 patrons to the downtown are and increase the number of events; and
19 WHEREAS, attend ce at the California Theatre increased to 100,240 patrons during the
20 2008-2009 First production eason from approximately 50,000 patrons in the 2007-2008 Season, a
21 100% increase.
22 NOW, THEREFO THE COMMUNITY DEVELOPMENT COMMISSION OF THE
23 CITY OF SAN BERNARDINO DOES HEREBY RESOLVE, DETERMINE AND ORDER, AS
24 FOLLOWS:
25 Section 1. The Recitals hereinabove are true and correct and are incorporated herein by
26 this reference.
27 Section 2. The Commission hereby approves the funding of certain expenses in
28 furtherance of the California Theatre and authorizes the expenditure of funds from various
2
P:\Agendas\Resolutions\Resolutions\2009\12-07-09 CA Theatre Broadway Shows&Concerts CDC Reso.doc
CDC/2009-67
1 redevelopment project areas in the total amount not to exceed $2,327,580 from the following
2 redevelopment project areas:
3 • State College Tax Increment $398,888
4 • Southeast Industrial Park Tax Increment: $398,888
i
5 • Northwest Tax Increment: $398,888
6 • Tri City Tax Increment: $43,834
I
7 • Mount Vernon Tax Increment: $525,007
8 • 401h Street Tax Increment: $561,074
i
9 Total $2,327, 0
10 Section 3. This Resolution shall take effec from and after its date of adoption by this
11 Commission.
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
3
P:\Agendas\Resolutions\Resolutions\2009\12-07-09 CA Theatre Broadway Shows&Concerts CDC Reso.doc
CDC/2009-67
1 RESOLUTION OF THE COMMUNITY DEVELOPMENT MISSION OF
THE CITY OF SAN BERNARDINO APPROVING E FUNDING OF
2 CERTAIN EXPENSES IN FU /emardino OF THE CALIFORNIA
3 THEATRE OF THE PERFORMN AUTHORIZING THE
EXPENDITURE OF FUNDS US REDEVELOPMENT
4 PROJECT AREAS
_5
I HEREBY CERTIFY that the foreg was duly adopted by the Community
6
Development Commission of the City of Sat a joint regular meeting
7 thereof, held on the 7th d ay of Decembe the following vote to wit:
8
9 Ay
Commission Members: es Nays Abstain Absent
ESTRADA x
10
BAXTER x
11
BRINKER x
12
SHORETT
13 KELLEY x
14 JOHNSON x
15 MC CAMMACK
16
17
18 Secretary
19 'C
The foregoing Reso ution is hereby approved this a day of December 2009.
20
21
22
tric J. Morris,-NairprNon
23 Community Development Commission
of the City of San Bernardino
24
25 Approved as t Form:
26
27 By:
Agency Cuunsel
28
4
P'\Agendas\Resolutions\Resolutions\2009\12-07-09 CA Theatre Broadway Shows&Concerts CDC Reso.doc
f
CITY OF SAN BERNARDINO
ECONOMIC DEVELOPMENT AGENCY
FROM: Emil A.Marzullo SUBJECT: California Theatre of the Performing Arts -
Interim Executive Director Approval of Funding for additional National
Touring Performances (2009-2010 Theatre
Season)
DATE: November 17,2009
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Synopsis of Previous Commission/Council/Committee Action(s):
On November 5, 2009, Redevelopment Committee Members Johnson and Baxter unanimously voted to recommend that the
Community Development Commission consider this action for approval.
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Recommended Motion(s):
(Community Development Commission)
Resolution of the Community Development Commission of the City of San Bernardino approving the funding of
certain expenses in furtherance of the California Theatre of the Performing Arts and authorizing the expenditure
of funds from various redevelopment project areas
Contact Person(s): John Dohm Phone: (909)663-1044
Central City North
Project Area(s): Redevelopment Project Area Ward(s): lst
Supporting Data Attached: Z Staff Report 0 Resolution(s)❑Agreement(s)/Contract(s)❑Map(s)❑ Letter(s)
Funding Requirements: Amount: $ $2,327,580 Source: Agency Reserve Fund
Budget Authority: 2009-2010 Budget
Signature: Fiscal Review:
Emil A.Marzullo,Interim Executive Director Russ DeJesus
Interim Administrative Services Director
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Commission/Council Notes:
I _ .into c. a �n er
by:
^it4� ^fie .1r Dr, ie r tc N
r► rna,Vinci
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
C:\Documents and Settings\sabo\My Documents\WPWin\Docs2009a\SB EDA\12-07-09 CA Theatre Broadway Shows Concerts Funding Approval SR.doc COMMISSION
MEETING AGENDA
Meeting Date: 12/07/2009
Agenda Item Number:
ECONOMIC DEVELOPMENT AGENCY
STAFF REPORT
CALIFORNIA THEATRE OF THE PERFORMING ARTS -APPROVAL OF FUNDING
FOR ADDITIONAL NATIONAL TOURING PERFORMANCES
(2009-2010 THEATRE SEASON)
BACKGROUND:
Currently, the 1,700-seat California Theatre of the Performing Arts ("California Theatre") serves as, not
only a historic treasure, but the showplace for the local and national touring performing arts within the
Inland Empire and the City of San Bernardino. The California Theatre, which serves not only the arts but
the community as a whole, hosts performances such as musicals, plays, symphony celebrity headliners,
concerts, children's theatre, ballet recitals, fashion shows, corporate functions, graduation exercises, silent
films and fundraisers for the arts. As the center of the arts within the City of San Bernardino, the
California Theatre is home to the Sari Bernardino Symphony, Sinfonia Mexicana, the Inland Dance
Theatre, and Theatrical Arts International.
In June of 2007, an advisory panel from the Urban Land Institute ("ULI"), a non-profit research and
educational organization made up of regional, national and international leaders from the land use, and
real estate development disciplines studied the City's downtown and made recommendations for the
revitalization of the City's core downtown area. The result of the study was a vision for the downtown
area which included "A vibrant, livable, attractive, clean, safe and sustainable... urban community,
anchored by... housing choices, arts and entertainment." To attain this vision, ULI gave the following
recommendations and strategies: (1)...the introduction of special events and festivals, attraction of the
arts..., (2) preservation of the remaining historic buildings, (3) creation of a "Brand" for the City, and (4)
create an "Arts and Entertainment District" utilizing the California Theatre, the CinemaStar Theater and
nearby historic buildings.
On Monday, June 1, 2009, the Mayor, Common Council and the Community Development Commission
of the City of San Bernardino endorsed and accepted the San Bernardino Downtown Core Vision/Action
Plan ("The Downtown Plan") a working document for the implementation of the recommendations made
during the ULI study. The Downtown Plan encompasses a Theater District anchored by a revitalized
multiplex theater and the historic California Theatre; creating a new entertainment district that is a key
economic driver for the revitalization of the downtown and City as a whole.
As such, the promotion of the California Theatre became the centerpiece for redeveloping the downtown
area. The Agency decided to expand the overall programming of the California Theatre to include
concerts, comedians, dance, cultural events and musicals. The overall goal of the expanded booking was
to increase the number of patrons to the downtown area and increase the number of events. The increase
in patronage and events was to be a direct catalyst to attract retail and restaurants to the downtown area.
The Redevelopment Agency's first production season, beginning in October of 2008 and ending in June
of 2009, included:
• Frankie Valli • Montgomery Gentry • LeAnne Rimes
-----------9----The-Producers------------------.-----Rent
----------------------------------------------------* -Billy Joel's Movin'-Out
C:\Documents and Settings\sabo\My Documents\WPWin\Docs2009a\SB EDA\12-07-09 CA Theatre Broadway Shows Concerts Funding Approval SR.doc COMMISSION MEETING
AGENDA
Meeting Date: 12/07/2009
Economic Development Agency Staff Report
California Theatre Broadway Shows & Concerts Funding Approval
Page 2
Attendance at the California Theatre rose to 100,240 patrons during the 2008-2009 First production
Season from approximately 50,000 patrons in the 2007-2008 Season, a 100% increase.
CURRENT ISSUE:
At this time, the City of Riverside will open their first season at the historical Fox Theatre ("Fox"). The
Fox is in direct competition with the California Theatre competing in the same region for the same
audiences and the same productions. Riverside has been very aggressive in their plans to maximize their
investment and accordingly have entered into an agreement with the Nederlander Organization to
program the musicals in their theatre. Nederlander is a very large organization owning and operating
many theatres on Broadway and across the nation such as the Pantages in Los Angeles.
In order to accomplish its economic development goal of downtown revitalization, it is imperative that
San Bernardino remains market competitive. As such, it is recommended that the Agency enter the 2009-
2010 Season with the intent of.
• Increasing the visibility of the California Theatre in the region with top Broadway shows and
concerts.
• Increasing the number of days the California Theatre is in use in Downtown San Bernardino.
• Decreasing their individual performance operating costs of the California Theatre through
increased ticket sales and usage of the California Theatre.
• Aggressively attracting the top Concerts and Broadway Productions of the season, which include:
• Rick Springfield • Tap Dogs
• Herman's Hermit's • Bo Bice
• The Silent Film Phantom of the Opera • Creation Fest
• The Fab Four • Tanya Tucker
• Boyz II Men • Michael Martin Murphey
• Mannheim Steamroller • Riverdance
• Michael Jackson Tribute • Art Garfunkel
• Pink Floyd the Experience • BJ Thomas
• In the Mood • Paul Revere and the Raiders
• Christopher Cross • Average White Band
• The Amazing Jonathon • Drowsey Chaperone
• Stop in the Name of Love • Malo
• Vicki Lawrence • The Rat Pack
• Bjorn Again • Morris Day and The Time
• Big Bad Voodoo Daddy • Wayne Newton
• Hotel California • Ultimate Doo Wop
-- - —- --- ---------------------------------------------------------------------------------------------
C:Documents and Settings\sabo\My Documents\WPWin\Docs2009a\SB EDA\12-07-09 CA Theatre Broadway Shows Concerts Funding Approval SR.docCOMMISSION MEETING
AGENDA
Meeting Date: 12/07/2009
1
Economic Development Agency Staff Report
California Theatre Broadway Shows & Concerts Funding Approval
Page 3
On $200,000 initial funding, now that the season's costs are known, the Redevelopment Committee
recommended that additional funds for the 2009-2010 season be allocated from the Agency's $5,310,000
in reserve funds and that the Agency budget be adjusted accordingly with an additional $2,327,580 in
expenditures and $2,100,000 in revenues for a net production cost of$427,580.
ENVIRONMENTAL IMPACT:
This item does not meet the definition of a"project" under Section 15378 of the California Environmental
Quality Act (CEQA) and therefore there is no environmental impact.
FISCAL IMPACT:
$969,500 for Production Costs, $792,580 (for Backline and Labor Related Costs), $565,500 for
Advertising for a total of $2,327,580. Currently, projected revenues are $2,100,000. The cost for this
season is estimated at $427,580. The funds in the Agency reserves are attributable to the following
redevelopment project areas:
• State College Tax Increment $398,888
• Southeast Industrial Park Tax Increment: $398,888
• Northwest Tax Increment: $398,888
• Tri City Tax Increment: $43,834
• Mount Vernon Tax Increment: $525,007
• 40th Street Tax Increment: $561,074
Total $2,327,580
The tax increment revenues as authorized by the attached Resolution do not represent any investment of
Agency funds pursuant to Health & Safety Code Section 33603, but such authorization of tax increment
revenues are in furtherance of the redevelopment activities of the Agency in the Central City North
Redevelopment Project Area to enhance the viability of the Agency owned asset commonly referred to as
the California Theatre as recommended by the ULI study referenced above and in the recitals to the
Resolution. The entire amount of the $2.327,580 as herein authorized will be returned to the respective
redevelopment project area accounts upon the termination of the current performing arts season at the
California Theatre, and the shortfall amounts. if any, will be applied from the net available lease revenues
payable to the Agency pursuant the Lease Agreement for the Shandin Hills Golf Course as owned by the
Agency.
RECOMMENDATION:
That the Community Development Commission adopt the attached Resolution.
-------------- _ _ -- —---—_—____ ------------------------------------------------------------------------------------------------------------
C:\Documents and Settings\sabo\My Documents\WPWin\Docs2009a\SB EDA\12-07-09 CA Theatre Broadway Shows Concerts Funding Approval SR.docCOMMISSION MEETING
AGENDA
Meeting Date: 12/07/2009
Economic Development Agency Staff Report
California Theatre Broadway Shows & Concerts Funding Approval
Page 4
Emil A. Marzullo, Interim Executive Director
--——---——-—-----------— -----------------------------------------------------------
C:\Documents and Settings\sabo\My Documents\WPWin\Docs2009a\SB EDA\12-07-09 CA Theatre Broadway Shows Concerts Funding Approval SRA.kOMMISSION MEETING
AGENDA
Meeting Date: 12/07/2009
1 RESOLUTION NO.
2
3 RESOLUTION OF THE COMMUNITY DEVELOPMENT COMMISSION OF
THE CITY OF SAN BERNARDINO APPROVING THE FUNDING OF
4 CERTAIN EXPENSES IN FURTHERANCE OF THE CALIFORNIA
THEATRE OF THE PERFORMING ARTS AND AUTHORIZING THE
5 EXPENDITURE OF FUNDS FROM VARIOUS REDEVELOPMENT
6 PROJECT AREAS
7 WHEREAS, the Community Development Commission of the City of San Bernardino (the
8 "Commission") acting on behalf of the Redevelopment Agency of the City of San Bernardino (the
9 "Agency"), is a redevelopment agency, a public body, corporate and politic of the State of
10 California, organized and existing pursuant to the California Community Redevelopment Law (Part
11 1 of Division 24 commencing with Section 33000) of the Health and Safety Code of the State of
12 California(the "Act"); and
13 WHEREAS, currently, the 1,700-seat California Theatre of the Performing Arts ("California
14 Theatre") serves as, not only a historic treasure, but the showplace for the local and national touring
15 performing arts within the Inland Empire and the City of San Bernardino ("City"); and
16 WHEREAS, the California Theatre, which serves not only the arts but the community as a
17 whole, hosts performances such as musicals, plays, symphony celebrity headliners, concerts,
18 children's theatre, ballet recitals, fashion shows, corporate functions, graduation exercises, silent
19 films and fundraisers for the arts and is the center of the arts within the City and is home to the San
20 Bernardino Symphony, Sinfonia Mexicana, the Inland Dance Theatre, and Theatrical Arts
21 International; and
22 WHEREAS, in June of 2007, an advisory panel from the Urban Land Institute ("ULI"), a
23 non-profit research and educational organization made up of regional, national and international
24 leaders from the land use, and real estate development disciplines studied the City's downtown and
25 made recommendations for the revitalization of the City's core downtown area; and
26 WHEREAS, the result of the study was a vision for the downtown area which included "A
27 vibrant, livable, attractive, clean, safe and sustainable... urban community, anchored by... housing
28 choices, arts and entertainment"; and
I
C\Doui iQnl Al1d.CCLL10(Sp.�Sl`PIy DOStllllt,(IISWPWIII;DO4$Qll��x.`..�RI,U��I�-Q]-U9 Cq TFI {fCli,lUl�)S\CIIl1W_C.UIICOIIS CD _ILZ.QEQCE=EBU KMICFlI6-and-Swings SdI)U,I::Tka{
3
1 WHEREAS, to attain this vision, ULI gave the following recommendations and strategies:
2 (1)...the introduction of special events and festivals, attraction of the arts..., (2) preservation of the
3 remaining historic buildings, (3) creation of a "Brand" for the City, and (4) create an "Arts and
4 Entertainment District" utilizing the California Theatre, the CinemaStar Theater and nearby historic
5 buildings; and
6 WHEREAS, on June 1, 2009, the Mayor and Common Council of the City of San
7 Bernardino and the Commission endorsed and accepted the San Bernardino Downtown Core
8 Vision/Action Plan ("The Downtown Plan") a working document for the implementation of the
9 recommendations made during the ULI study; and
10 WHEREAS, the Downtown Plan encompasses a Theater District anchored by a revitalized
11 multiplex theater and the historic California Theatre; creating a new entertainment district that is a
12 key economic driver for the revitalization of the downtown and City as a whole; and
13 WHEREAS, as such, the promotion of the California Theatre became the centerpiece for
14 redeveloping the downtown area; and
15 WHEREAS, the Agency decided to expand the overall programming of the California
16 Theatre to include concerts, comedians, dance, cultural events and musicals; and
17 WHEREAS, the overall goal of the expanded booking was to increase the number of
18 patrons to the downtown area and increase the number of events; and
19 WHEREAS, attendance at the California Theatre increased to 100,240 patrons during the
20 2008-2009 First production Season from approximately 50,000 patrons in the 2007-2008 Season, a
21 100% increase.
22 NOW, THEREFORE, THE COMMUNITY DEVELOPMENT COMMISSION OF THE
23 CITY OF SAN BERNARDINO DOES HEREBY RESOLVE, DETERMINE AND ORDER, AS
24 FOLLOWS:
25 Section 1. The Recitals hereinabove are true and correct and are incorporated herein by
26 this reference.
27 Section 2. The Commission hereby approves the funding of certain expenses in
28 furtherance of the California Theatre and authorizes the expenditure of funds from various
2
l'\[)Q4umen{.end Cetunyti--s._ah1�\�I�.DoumgMg\WP�tin•.fkF,�OU�a`.5►3 ED�\I_07-09(:A„Th�itic[3ntadwa��h,��o5 CV�er(.g_�'I]G_2@ o doc(`*Fhxuie�ntst++��&ettingssab+:6o¢nl
J
I redevelopment project areas in the total amount not to exceed $2,327,580 of available tax increment
2 revenues from the following redevelopment project areas:
3 . State College Tax Increment $398,888
4 • Southeast Industrial Park Tax Increment: $398,888
5 . Northwest Tax Increment: $398,888
6 . Tri City Tax Increment: $43,834
7 . Mount Vernon Tax Increment: $525,007
8 • 40th Street Tax Increment: $561,074
9 Total $2,327,580
10 Such tax increment revenues as herein authorized do not represent any investment of Agency funds
11 pursuant to Health & Safety Code Section 33603, but such authorization of tax increment revenues
12 are in furtherance of the redevelopment activities of the Agency in the Central City North
13 Redevelopment Project Area to enhance the viability of the Amy owned asset commonly referred
14 to as the California Theatre as recommended by the ULI study referenced in the recitals to this
15 Resolution. It is fiu-ther the intent of the Agency that the entire amount of the $2,327,580 as herein
16 authorized will be returned to the respective redevelopment project area accounts upon the
17 termination of the current performing arts season at the California Theatre and shortfall amounts if
18 any, will be applied from the net available lease revenues payable to the Agency pursuant the Lease
19 Agreement for the Shandin Hills Golf Course as owned by the Agency.
20 Section 3. This Resolution shall take effect from and after its date of adoption by this
21 Commission.
22
23
24
25
26
27
28
IC�gyUnign(aandCet�ny s�by\A1�,Doeimnt£.NpWnDSx��lM1Ug,[3_F.I) ,I_'_07=09C A7hei1SBrp.pdwaySlip�c_(.Q11pgi�s(nC.(eaq:dicf;al)nunen id-SetiingakaFeL-0enl
rr I
I RESOLUTION OF THE COMMUNITY DEVELOPMENT COMMISSION OF
THE CITY OF SAN BERNARDINO APPROVING THE FUNDING OF
2 CERTAIN EXPENSES IN FURTHERANCE OF THE CALIFORNIA
3 THEATRE OF THE PERFORMING ARTS AND AUTHORIZING THE
EXPENDITURE OF FUNDS FROM VARIOUS REDEVELOPMENT
4 PROJECT AREAS
5
6 I HEREBY CERTIFY that the foregoing Resolution was duly adopted by the Community
7 Development Commission of the City of San Bernardino at a meeting
8 thereof,held on the day of , 2009, by the following vote to wit:
Commission Members: Aves Nays Abstain Absent
9
ESTRADA
10
BAXTER
11
BRINKER
12
SHORETT
13 KELLEY
14 JOHNSON
15 MC CAMMACK
16
17
18 Secretary
19
The foregoing Resolution is hereby approved this day of 92009.
20
21
22 Patrick J. Morris, Chairperson
23 Community Development Commission
of the City of San Bernardino
24
25 Approved as to Form:
26
27 By:
Agency Counsel
28
( I)ocni.nien�ianJSe({ingcsbq_M1j�_Dccumtnt c\WPWm`•,Dacsl-00!a`.Sf3.('llA1.:..07-Q9 �,Theltr `E-AUocamant-mtd ;ettir ssn 'rl:esnl
CITY OF SAN BERNARDINO
ECONOMIC DEVELOPMENT AGENCY
FROM: Emil A. Marzullo SUBJECT: California Theatre of the Performing Arts -
Interim Executive Director Approval of Funding for additional National
Touring Performances (2009-2010 Theatre
Season)
DATE: November 17,2009
-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Svnopsis of Previous Commission/Council/Committee Action(s):
On November 5, 2009, Redevelopment Committee Members Johnson and Baxter unanimously voted to recommend that the
Community Development Commission consider this action for approval.
--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Recommended Motion(s):
(Community Development Commission)
Resolution of the Community Development Commission of the City of San Bernardino approving the funding of
certain expenses in furtherance of the California Theatre of the Performing Arts and authorizing the expenditure
of funds from various redevelopment project areas
Contact Person(s): John Dohm Phone: (909)663-1044
Central City North
Project Area(s): Redevelopment Project Area Ward(s): 1 st
Supporting Data Attached: 0 Staff Report 0 Resolution(s)❑Agreement(s)/Contract(s)❑ Map(s) ❑ Letter(s)
Funding Requirements: Amount: $ $2,327,580 Source: Agency Reserve Fund
Budget Authority: 2009-2010 Budget
1
Signature: Fiscal Review:
44,&L a,
Emil A. Marzullo, Interim Executive Director Russ DeJesus
Interim Administrative Services Director
---------------------------------------------------------------------------------------------------------------------- -------------------------------------------------------------------
Commission/Council Notes:
P\Agendas\Comm Deg Commission\CDC 2009\12-07-09 CA Theatre Broadway Shows&Concerts Funding Approval SR.doc COMMISSION MEETING AGENDA
Meeting Date: 12/07/2009
Agenda Item Number: R
7 Q9
ECONOMIC DEVELOPMENT AGENCY
STAFF REPORT
-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
CALIFORNIA THEATRE OF THE PERFORMING ARTS - APPROVAL OF FUNDING
FOR ADDITIONAL NATIONAL TOURING PERFORMANCES
(2009-2010 THEATRE SEASON)
BACKGROUND:
Currently, the 1,700-seat California Theatre of the Performing Arts ("California Theatre") serves as, not
only -a historic treasure, but the showplace for the local and national touring performing arts within the
Inland Empire and the City of San Bernardino. The California Theatre, which serves not only the arts but
the community as a whole, hosts performances such as musicals, plays, symphony celebrity headliners,
concerts, children's theatre, ballet recitals, fashion shows, corporate functions, graduation exercises, silent
films and fundraisers for the arts. As the center of the arts within the City of San Bernardino, the
California Theatre is home to the San Bernardino Symphony, Sinfonia Mexicana, the Inland Dance
Theatre, and Theatrical Arts International.
In June of 2007, an advisory panel from the Urban Land Institute ("ULI"), a non-profit research and
educational organization made up of regional, national and international leaders from the land use, and
real estate development disciplines studied the City's downtown and made recommendations for the
revitalization of the City's core downtown area. The result of the study was a vision for the downtown
area which included "A vibrant, livable, attractive, clean, safe and sustainable... urban community,
anchored by... housing choices, arts and entertainment." To attain this vision, ULI gave the following
recommendations and strategies: (1)...the introduction of special events and festivals, attraction of the
arts..., (2) preservation of the remaining historic buildings, (3) creation of a "Brand" for the City, and (4)
create an "Arts and Entertainment District" utilizing the California Theatre, the CinemaStar Theater and
nearby historic buildings.
On Monday, June 1, 2009, the Mayor, Common Council and the Community Development Commission
of the City of San Bernardino endorsed and accepted the San Bernardino Downtown Core Vision/Action
Plan ("The Downtown Plan") a working document for the implementation of the recommendations made
during the ULI study. The Downtown Plan encompasses a Theater District anchored by a revitalized
multiplex theater and the historic California Theatre; creating a new entertainment district that is a key
economic driver for the revitalization of the downtown and City as a whole.
As such, the promotion of the California Theatre became the centerpiece for redeveloping the downtown
area. The Agency decided to expand the overall programming of the California Theatre to include
concerts, comedians, dance, cultural events and musicals. The overall goal of the expanded booking was
to increase the number of patrons to the downtown area and increase the number of events. The increase
in patronage and events was to be a direct catalyst to attract retail and restaurants to the downtown area.
The Redevelopment Agency's first production season, beginning in October of 2008 and ending in June
of 2009, included:
• *Frankie Valli • Montgomery Gentry • LeAnne Rimes
• The Producers • Rent • Billy Joel's Movin' Out
10 ---—----____-- _ ---------------------------------------------------------------------------------------------____----------------------------------
P'Auendas\Comm Dev Commission\CDC 2009\12-07-09 CA Theatre Broadway Shows&Concerts Funding Approval SR.doc COMMISSION MEETING AGENDA
Meeting Date: 12/07/2009
Agenda Item Number:
Economic Development Agency Staff Report
California Theatre Broadway Shows & Concerts Funding Approval
Page 2
0 240 patrons during the 2008-2009 First production
Attendance at the California Theatre rose to 10 p g P
Season from approximately 50,000 patrons in the 2007-2008 Season, a 100% increase.
CURRENT ISSUE:
At this time, the City of Riverside will open their first season at the historical Fox Theatre ("Fox"). The
Fox is in direct competition with the California Theatre competing in the same region for the same
audiences and the same productions. Riverside has been very aggressive in their plans to maximize their
investment and accordingly have entered into an agreement with the Nederlander Organization to
program the musicals in their theatre. Nederlander is a very large organization owning and operating
many theatres on Broadway and across the nation such as the Pantages in Los Angeles.
In order to accomplish its economic development goal of downtown revitalization, it is imperative that
San Bernardino remains market competitive. As such, it is recommended that the Agency enter the 2009-
2010 Season with the intent of-
• Increasing the visibility of the California Theatre in the region with top Broadway shows and
concerts.
• Increasing the number of days the California Theatre is in use in Downtown San Bernardino.
• Decreasing their individual performance operating costs of the California Theatre through
increased ticket sales and usage of the California Theatre.
• Aggressively attracting the top Concerts and Broadway Productions of the season, which include:
• Rick Springfield • Tap Dogs
• Herman's Hermit's • Bo Bice
• The Silent Film Phantom of the Opera • Creation Fest
• The Fab Four • Tanya Tucker.
• Boyz II Men • Michael Martin Murphey
• Mannheim Steamroller • Riverdance
• Michael Jackson Tribute • Art Garfunkel
• Pink Floyd the Experience • BJ Thomas
• In the Mood • Paul Revere and the Raiders
• Christopher Cross Average White Band
• The Amazing Jonathon • Drowsey Chaperone
• Stop in the Name of Love • Malo
• Vicki Lawrence • The Rat Pack
• Bjorn Again • Morris Day and The Time
• Big Bad Voodoo Daddy • Wayne Newton
• Hotel California • Ultimate Doo Wop
-----------------------------------------------------------------------------------------------------------------------------------------------
P:\Agendas\Comm Dev COmmission\CDC 2009\12-07-09 CA Theatre Broadway Shows&Concerts Funding Approval SR.doc COMMISSION MEETING AGENDA.
Meeting Date: 12/07/2009
Agenda Item Number:
Economic Development Agency Staff Report
California Theatre Broadway Shows & Concerts Funding Approval
Page 3
On $200,000 initial funding, now that the season's costs are known, the Redevelopment Committee
recommended that additional funds for the 2009-2010 season be allocated from the Agency's $5,310,000
in reserve funds and that the Agency budget be adjusted accordingly with an additional $2,327.580 in
expenditures and $2,100,000 in revenues for a net production cost of$427,580.
ENVIRONMENTAL IMPACT:
This item does not meet the definition of a "project" under Section 15378 of the California Environmental
Quality Act (CEQA) and therefore there is no environmental impact.
FISCAL IMPACT:
$969,500 for Production Costs, $792,580 (for Backline and Labor Related Costs), $565,500 for
Advertising for a total of $2,327,580. Currently, projected revenues are $2,100,000. The cost for this
season is estimated at $427,580. The funds in the Agency reserves are attributable to the following
redevelopment project areas:
• State College Tax Increment $398,888
0 Southeast Industrial Park Tax Increment: $398,888
• Northwest Tax Increment: $398,888
0 Tri City Tax Increment: $43,834
• Mount Vernon Tax Increment: $525,007
• 40`h Street Tax Increment: $561,074
Total $2,327.580
RECOMMENDATION:
That the Community Development Commission adopt the attached Resolution.
Emil A. Marzullo, Interim Executive Director
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
P\.Agendas\Comm Dev Commission\CDC 2009\I2-07-09 CA Theatre Broadway Shows&Concerts Funding Approval SR.doc COMMISSION MEETING AGENDA
Meeting Date: 12/07/2009
Agenda Item Number:
CALIFORNIA THEATRE PRODUCTIONS
PERFORMANCE TOTAL EXPENDITURES
Rick Springfield $ 92,900.00
Tap Dogs $ 58,350.00
Herman Hermits $ 56,850.00
Bo Bice $ 59,500.00
Phantom Film $ 12,950.00
Creation Tour $ 71,800.00
The Fab Four $ 51,250.00
Tanya Tucker $ 81,750.00
Boys II Men $ 69,500.00
Michael Martin Murphy $ 58,850.00
Mannheim Steamroller $ 104,000.00
Riverdance $ 229,500.00
Art Garfunkel $ 95,100.00
Pink Floyd $ 59,750.00
Latin Legends $ 50,250.00
B.J.Thomas $ 59,200.00
In The Mood $ 52,450.00
Paul Revere and the Raiders $ 69,150.00
Christopher Cross $ 68,000.00
Maio $ 44,250.00
p�+► Average White Band $ 59,650.00
Silent $ 12,750.00
Amazing Jonathan $ 68,450.00
Stop n Love $ 51,750.00
Drwosey Chaperone $ 109,350.00
Vicki Lawrence $ 59,600.00
The Rat Pack $ 48,730.00
Doo Wop Review $ 42,250.00
Bojor Again $ 53,350.00
Morris Day $ 72,000.00
BBVD $ 67,500.00
Wayne Newton $ 98,000.00
Hotel California $ 45,250.00
Michael Jackson $ 58,600.00
Miscellaneous Charges-2008 $ 35,000.00
TOTAL: $ 2,327,580.00
SUMMARY OF REDEVELOPMENT AGENCY 2009/2010 THEATRICAL
PRODUCTION COSTS BY VENDOR
Totals Expenditures:
Production Costs:
$35000 Production Costs 07/08
$21,750 Agency for the Performing Arts
$11,000 Opening Act
$24,000 Amazing Jonathan
$10,000 Average Enterprises, LLC
$0 Baylin Artist Management Inc.
$30,500 Liam Josh FSO Rick Springfield
$0 Plan B Entertainment
$0 Baby Boom LLC
$105,000 William Morris Agency
$43,500 International Creative Man
$15,000 Christopher Cross Inc.
$31,500 ERIN MEIL Inc.
$22,000 FSO Morris Day and the Time
$19,000 Lawrence-Schultz Inc.
$81,250 Riverdance
$14,000 Bo Bice Touring Inc.
$0 Creative Artists
$8,250 Class Act Entertainment
$7,500 Columbia Artists Management
$220,750 Harmony Artists
$0 Michael Londra
$11,500 Fab Four Inc.
$4,750 Hotel California George Dickenson
$10,000 Direct From Vegas Productions
$10,000 Shobox Entertainment
$7,500 Geo latin Productions
$7,500 RSM Management Inc.
$25,000 Art Garfunkel Trust
$21,000 Funzalow Inc.
$7,500 Bobby Roberts Company Inc.
$7,500 BJ Thomas
$6,000 SRO Artists
$14,000 NIRENNA Productions LP
$0 Monterey International
$17,500 Moonglow Productions LLC.
$22,500 Paradise Artist Inc.
Global Entertainment Productions
$0 LTD.
$0 Gurthman and-Murta Assoc. Inc -�
$10,500 No One-Inc -
$0 Los Lobos Corporation
$0 Far Out-Productions
$12,000 Bud Forrest Entertainment
$0 Meleco, LLc
SUMMARY OF REDEVELOPMENT AGENCY 2009/2010 THEATRICAL
PRODUCTION COSTS BY VENDOR
$23,000 TTuckaho Inc.
$25,000 Paul Revere and the Raiders
$18,500 Big Bad Voodoo Daddy LLC
$8,250 Wildfire Production Inc.
$969,500 Subtotal Production
Royalty Guarantee:
$0 Music Theatre International
$18,000 Riverdance Royalty
$600 Phantom Film Royalty
$16,250
$0 IATSE Payroll:
$387,400 All Theatrical Production
$0 Theatre/ Stage Costs:
$34,000 Theatrical Arts International
Theatrical Arts International Box
$55,500 Office
$0 CSUSB Music Department
$0 Global Security
$78,500 West Coast Lighting
$0 Aramark Uniform Service
$3,250 Bell Cleaners
$21,000 Claim Jumper Restaurant
$0 Smart& Final
$52,500 Backline Music Instruments
$33,500 Catering
$0 Party Rentals
$1,500 Enterprise Rent-a-car
$0 Star Way Productions
$73,000 Sound Rentals
$0 N.J. Inc.
$0 Concert& Theatrical Service
$0 Jame Jay Hathaway Production
$5,700 Broadway Show Extra's
$9,180 Hotels for Artists
$1,400 Ground Transportaion For Artist
$1,300 Air Transportation
$0 Telepacific Communications
$792,580 Subtotal Theatre Costs
Advertising:
$0 Press Enterprise
$0 Inland Empire Magazine
$0 Postmaster
$0 The Sun
$0 Highland Community News
$0 Southern California Binder
$0 Harvest Printing
$160,000 Time Warner Cable
SUMMARY OF REDEVELOPMENT AGENCY 2009/2010 THEATRICAL
PRODUCTION COSTS BY VENDOR
$48,000 Radio & Television Assoc
$132,500 Radio
$13,000 Zvents
$121,500 Newspaper/Postcards
$2,000 Inland Print Works
$0 Crown Printers
$0 Bill Young Productions
$0 Word Mill Publishing
$0 Inland Empire Weekly
$0 Tour Design Creative Service
$0 Expedite Media Group
$51,000
$37,500 David and Choy Publicity
$565,500 Subtotal Advertising
$2,327,580 Total Expenditures
#N/A Proft (Loss)
1 RESOLUTION NO.
2
s 3
RESOLUTION OF THE COMMUNITY DEVELOPMENT COMMISSION OF
THE CITY OF SAN BERNARDINO APPROVING THE FUNDING OF
4 CERTAIN EXPENSES IN FURTHERANCE OF THE CALIFORNIA
THEATRE OF THE PERFORMING ARTS AND AUTHORIZING THE
5 EXPENDITURE OF FUNDS FROM VARIOUS REDEVELOPMENT
6 PROJECT AREAS
7 WHEREAS, the Community Development Commission of the City of San Bernardino (the
8 "Commission") acting on behalf of the Redevelopment Agency of the City of San Bernardino (the
9 "Agency"), is a redevelopment agency, a public body, corporate and politic of the State of
10 California, organized and existing pursuant to the California Community Redevelopment Law (Part
11 1 of Division 24 commencing with Section 33000) of the Health and Safety Code of the State of
12 California(the "Act"); and
13 WHEREAS, currently, the 1,700-seat California Theatre of the Performing Arts ("California
14 Theatre") serves as, not only a historic treasure, but the showplace for the local and national touring
15 performing arts within the Inland Empire and the City of San Bernardino ("City"),- and
16 WHEREAS, the California Theatre, which serves not only the arts but the community as a
17 whole, hosts performances such as musicals, plays, symphony celebrity headliners, concerts,
18 children's theatre, ballet recitals, fashion shows, corporate functions, graduation exercises, silent
19 films and fundraisers for the arts and is the center of the arts within the City and is home to the San
20 Bernardino Symphony, Sinfonia Mexicana, the Inland Dance Theatre, and Theatrical Arts
21 International; and
22 WHEREAS, in June of 2007, an advisory panel from the Urban Land Institute ("ULI"), a
23 non-profit research and educational organization made up of regional, national and international
24 leaders from the land use, and real estate development disciplines studied the City's downtown and
25 made recommendations for the revitalization of the City's core downtown area; and
26 WHEREAS, the result of the study was a vision for the downtown area which included "A
27 vibrant, livable, attractive, clean, safe and sustainable... urban community, anchored by... housing
28 choices, arts and entertainment"; and
P\Agendas\Resolutions\Resolutions\2009\12.07-09 CA Theatre Broadway Shows&Concerts CDC Reso.doc
i
I WHEREAS, to attain this vision, ULI gave the following recommendations and strategies:
2 (1)...the introduction of special events and festivals, attraction of the arts..., (2) preservation of the'
3 remaining historic buildings, (3) creation of a "Brand" for the City, and (4) create an "Arts and
i
4 Entertainment District" utilizing the California Theatre, the CinemaStar Theater and nearby.historic'
5 buildings; and
6 WHEREAS, on June 1, 2009, the Mayor and Common Council of the City of San
7 Bernardino and the Commission endorsed and accepted the San Bernardino Downtown Core
8 Vision/Action Plan ("The Downtown Plan") a working document for the implementation of the
9 recommendations made during the ULI study; and
10 WHEREAS, the Downtown Plan encompasses a Theater District anchored by a revitalized
11 multiplex theater and the historic California Theatre; creating a new entertainment district that is a
12 key economic driver for the revitalization of the downtown and City as a whole; and
13 WHEREAS, as such, the promotion of the California Theatre became the centerpiece for
14 redeveloping the downtown area; and
15 WHEREAS, the Agency decided to expand the overall programming of the California
16 Theatre to include concerts, comedians, dance, cultural events and musicals; and
17 WHEREAS, the overall goal of the expanded booking was to increase the number of.
18 patrons to the downtown area and increase the number of events; and
19 WHEREAS, attendance at the California Theatre increased to 100,240 patrons during the
20 2008-2009 First production Season from approximately 50,000 patrons in the 2007-2008 Season, a
21 100% increase.
22 NOW, THEREFORE, THE COMMUNITY DEVELOPMENT COMMISSION OF THE
23 CITY OF SAN BERNARDINO DOES HEREBY RESOLVE, DETERMINE AND ORDER, AS
24 FOLLOWS:
25 Section 1. The Recitals hereinabove are true and correct and are incorporated herein by
26 this reference.
27 Section 2. The Commission hereby approves the funding of certain expenses in
28 furtherance of the California Theatre and authorizes the expenditure of funds from various
P:\Agendas\Resolutions\Resolutions\2009\12-07-09 CA Theatre Broadway Shows&Concerts CDC Reso doc
1 redevelopment project areas in the total amount not to exceed $2,327,580 from the following
2 redevelopment project areas:
3 • State College Tax Increment $398,888
4 • Southeast Industrial Park Tax Increment: $398,888
5 . Northwest Tax Increment: $398,888
6 • Tri City Tax Increment: $43,834
7 • Mount Vernon Tax Increment: $525,007
8 • 40`h Street Tax Increment: $561,074
9 Total $2,327,580
10 Section 3. This Resolution shall take effect from and after its date of adoption by this
11 Commission.
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
3
P\Agendas\Resolutions\Resolutions\2009\12-07-09 CA Theatre Broadway Shows&Concerts CDC Reso.doc
I RESOLUTION OF THE COMMUNITY DEVELOPMENT COMMISSION OF
THE CITY OF SAN BERNARDINO APPROVING THE FUNDING OF
2 CERTAIN EXPENSES IN FURTHERANCE OF THE CALIFORNIA
THEATRE OF THE PERFORMING ARTS AND AUTHORIZING THE
3 EXPENDITURE OF FUNDS FROM VARIOUS REDEVELOPMENT
4 PROJECT AREAS
5
6 I HEREBY CERTIFY that the foregoing Resolution was duly adopted by the Community
7 Development Commission of the City of San Bernardino at a meeting
8 thereof, held on the day of , 2009, by the following vote to wit:
9 Commission Members: Aves Nays Abstain Absent
ESTRADA
10
BAXTER
11
BRINKER
12
SHORETT
13 KELLEY
14 JOHNSON
15
MC CAMMACK
16
17
18 Secretary
19
The foregoing Resolution is hereby approved this day of , 2009.
20
21
22
Patrick J. Morris, Chairperson
23 Community Development Commission
24 of the City of San Bernardino
25 Approved as to Form:
26
27 By
Agency C nsel
28
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