HomeMy WebLinkAboutR07-Redevelopment Agency
. RE~VELOPMENT AGENCY.~.ST FOR ~ISSION/COUNCIL A~
From: Glenda Saul, Executive Director
Subject: IMPLEMENTATION PLAN - ENTERPRISE
ZONE
~,""" ': Redevelopment Agency
I~.........
Date: June 30, 1987
Synopsis of Previous Commission/Council action:
11/18/85 - Approval in concept of agreement with California State University.
1/6/86 - Resolution 4837 approved agreement with California State University for
development of a marketing strategy for the Enterprise Zone.
4/20/87 - Committee received and filed Marketing Plan and instructed Staff to
prepare an implementation plan.
5/18/87 - Implementation Plan submitted; Staff instructed to bring plan back with
budget; Ca1 State to review and make inputs.
Recommended motion: (COMMUNITY DEVELOPMBNT COMMISSION)
Move to approve the Implementation Plan submitted herein for implementation of the
Marketing Plan for the Enterprise Zone.
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Signature
Contact person:
Glenda Saul
FUNDING REQUIREMENTS:
Amount: $
N/A
Phone: 383-5081
Ward: 1, 2, 3, 5 and 6
Project: Enterprise Zone
Date: July 6, 1987
Supporting data attached:
YES
No adverse Impact on City:
Council Notes:
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Agenda Item NO.l2.- 7
R~VELOPMENT AQENCY..Q.uEST FOR cQ..1SSION/COUNCIL A.
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BA~n'~EPORT
In January 1986, the Commission approved an Agreement with California
State University Data Gathering Center, for a marketing plan for the
Enterprise Zone. The marketing plan was received and filed by the
Commission on 4/20/87.
The objectives of the Marketing Plan are:
(1) Develop strategies to encourage and promote local business within the
Zone;
(2) Attract new businesses to the Zone; and
(3) Develop a plan that will promote the general well-being of Zone
residents.
In order to obtain the data necessary to develop this marketing
strategy, a Needs Assessment Study was conducted. Three target
populations were surveyed in three distinct surveys - Zone leaders,
local entrepreneurs, and businesses outside the Inland Empire.
Based upon the survey, the University addressed six basic perceptions
of the Community (needs). They also set forth various
recommendations for the City/Agency in order to address these needs.
A staff report summarizing these six areas, the University's
recommendations and Staff's comments is attached as Exhibit A.
Implementation
As per the Commission's request, Staff met with Mr. She1 Bockman to
discuss the implementation plan for the Enterprise Zone. Mr. Bockman
explained that the University would prefer not to be a party to the
drafting of the implementation plan for marketing of the Enterprise
Zone but they would, however, critique our proposed plan and comment
accordingly.
He further explained that he would be preparing and presenting to
staff a proposal for monitoring Staff's implementation of the
Enterprise Zone.
In June 1987, Mr. Bockman informed Staff that he felt that Staff's
implementation plan for the Enterprise Zone is workable.
Using the data contained within the Marketing Plan and focusing
primarily on the six basic community perceptions set forth in Exhibit
A, the following Implementation Plan is recommended.
A.
Project Coordinator
It is proposed that the redevelopment position of Citizen's
Advisory Specialist be upgraded to Project Coordinator. It
would be the responsibility of this position to coordinate
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activity in the Northwest Redevelopment Project Area, and in
particular those activities relating to Enterprise Zone
qualifications, incentive programs, citizen participation and
development opportunities. A recommended job description is
attached as Exhibit B.
The Citizen Advisory Specialist is currently responsible for the
Project Adoption process and the coordination of activities of
the Northwest Project Area Committee (PAC) and the Tri-City,
South Valle and Uptown Citizens Advisory Committees (CAC). The
Agency will not be initiating any new project areas until the
general plan amendment has been completed. It is proposed that
the Tri-City, South Valle and Uptown CACs be divided equitably
between our two Development Specialists. The Northwest PAC, by
far the most active Committee, should be the responsibility of
the proposed position of Project Coordinator.
The proposed increase in salary to range 1ll8, step C, will
increase the 87/88 budget for salary by $130.00 (not including
benefits).
Proposed
Range 1118C $2,593 - July-Dec . $15,558
1118D $2,723 - Jan-June - 16,338
$31,896
Current
Range 1114D $2,593 - July-Jan . $18,151
1114E $2,723 - Feb-June. 13,615
$31,766
S 130
The Project Coordinator, under the supervision of the
Development Manager, will be responsible for the implementation
of the marketing plan. This position and the responsibilities
herein, have been discussed with Mr. Ezell James, Citizen
Advisory Specialist. Mr. James has welcomed the opportunity and
challenge of the position if approved by the Commission.
B.
Marketing the City to Zone (Pages 1&2 of Exhibit A)
- Townhall Meetings
The Project Coordinator will coordinate town hall meetings to
discuss specific problems and to acquire citizen input. It
will be the goal to hold these meetings on a semi-annual
basis. The Project Coordinator will attempt to coordinate
the meeting through an estsb1ished sub-committee. City
officials and pertinent City personnel will be invited to
attend. The meetings will be advertised in the local papers.
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The attached Exhibit wcw sets forth a tentative action
schedule to accomplish this goal and others to be addressed
herein. Exhibit wDw sets forth a budget that will cover this
and other items.
- Cost/Options EZ Video
According to the Wharton School, University of Pennsylvania,
an effective audiovisual presentation can:
- Increase training retention by 50%
- Increase sales decisions by 72%
- Reduce average length of meetings by 28%
An audiovisual presentation is needed to inform cOlDlllunity
groups and Staff about the Enterprise Zone and to develop
support for the program. It is unlikely that Staff can be at
every required meeting, and the average presentation allows
simultaneous shows at different locations and avoiding
answering the same questions each time. Council and
Committee members can use the presentation for regular and
special meetings within the Zone, and it ensures that each
audience hears and sees the same information. Continuity and
quality of information are important. The Project
Coordinator will work with consultants to implement this plan.
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(1) Video and 16MM film (10-12 minutes) $13,000 $15,500
(Staff's recolDlllendation).
Top qua1ity'ilnd easiest to use for small groups, large
groups, .individuals.
Shown on Channel 24 and/or public access TV.
Broadcast quality used in schools, also to show how
government works with private enterprise.
Cassettes could be'avai1ab1e at library for loan.
(2) Video only (10-12 minutes) $9,500 - $11,500 (Option).
Shot on 1/2 inch video.
Shown in homes and to individuals.
Small groups on TV monitor.
(3) Two projector slide show plus transfer to video (10-12
minutes) $9,000 - $11,000 (Option).
Slide show - large groups - need two people and experience
to set up -- time consuming.
Video can be used in homes and small gatherings.
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- Clean Up Programs/Weekender Program
The MAC COIDIIlittee co-sponsors a clean up project. The first
of a three-phase Westside cleanup was held May 25, 1987.
Notification is by circular. Curbside pick-up is available
as well as assistance for elderly and handicapped. This
program is for business as well as residential areas.
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Another option is the institution of a weekender program in
which minor offenders would clean and do other maintenance as
required to major business corridors within the Zone in lieu
of incarceration. This program is successful in other cities.
The Project Coordinator will meet with appropriate city
personnel to offer assistance in publicizing the pick-up
service. A budget is attached as Exhibit D for this and
other programs. The Project Coordinator will evaluate the
program with the MAC, following the completion of the three
phase scheduled program. The cleanup programs will stress
residential as well as commercial areas.
- Newsletter/Press Release
The University recommends a Newsletter for Enterprise Zone
circulation. Based on past experience with NWPAC elections,
a small newsletter bulk-mailed is the most effective and
cost-efficient method of reaching the majority of people
wi thin the Zone.
The SUN generally does not print free of charge news re1esses
and not all people within the Enterprise Zone read the daily
paper.
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The Agency Staff produced newsletters for the last NWPAC
election and distributed them (for approximately $1,600 per
issue). This is less than buying newspaper space, and we
reached the majority of the residents and business operators
with no problem or negative feedback.
The Project Coordinator will produce a quarterly newsletter
for distribution to Zone residents and businesses. The
Project Coordinator would attempt to gain all the publicity
possible and would meet with the local papers and radio
stations to determine if they would print and broadcast, as a
public benefit, press releases on a quarterly basis. The
press releases would be coordinated with appropriate city
departments, Hispanic Chamber, Downtown Chamber, Northwest
PAC and local community groups. The Project Coordinator
would introduce to the community the concept of a
sub-committee for this purpose and seek their assistance in
gathering information and generating ideas.
Pages 7 & 8 of Exhibit A, recommends that the City should
intensify its efforts to keep the community aware of public
improvement projects and the police COP program. The
town-hall meetings and press releases could be very effective
in telling our story. We also understand from the University
that they are working directly with the Police Department on
community awareness.
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C C. Retentions (Pages 3&4 of Exhibit A)
- Communication
The University recommends maintaining a system of
communication between the city and the businesses within the
Zone. This should be accomplished by the townhall meetings
and press releases and visual presentations set forth in
Section B.
The video production can be used at seminars, and if a
broadcast quality production is done, it can be televised on
Channel 24 and public access cable.
A business visitation program will be developed by the
Project Coordinator. A computer listing of all businesses
who have sought Zone incentives is currently maintained.
These businesses will be visited after they have opened.
Business seminar information will be distributed.
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The Project Coordinator will request a listing from the City
Clerk's office of all those active businesses within the
Zone. The City's data base program should be able to sort
this information by name, address and type of business. This
sorted data will be used by staff in identifying the type of
businesses within specified areas of the Zone and in
determining what additional services/goods are needed.
- Publication
Staff is currently producing a marketing sheet on the
Enterprise Zone. This publication should be available by the
end of June. It will explain all the benefits available in
the Zone to current as well as new businesses. Copies of
this publication will be made available over the counter and
delivered to all key based organizations for distribution.
Attached, marked Exhibit E, is a mockup of the Enterprise
Zone brochure.
- Business Counseling
Under agreement with the Community College District, a
calendar has been prepared for classes and seminars. Upon
notification of a new business (qualification form), the
Project Coordinator will provide to the new business, a
calendar of seminars and place the business on the mailing
list for future seminars. The follOWing is a partial list of
topics that will be discussed in the seminars:
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- Choice of type of business
- Merchandising for success
- Managing human resources
- Developing a marketing plan
- Pricing
- Advertising
- Distribution
- Location selection
- Honest dealing
- Product selection
- Customer service
D.
Attracting New Businesses (Pages 5&6 of Exhibit A)
- Reduce Consumer Out-Sbopping
The needs assessment study determined that there was a high
level of consumer out-shopping in the Zone particularly for
groceries, hardware and staple merchandise. The University
felt that consumer out-shopping could be reduced by improving
the mix of rental services in the Zone and by improving the
shopping atmosphere.
The Project Coordinator will work closely with the balance of
staff to bring to fruition the Baseline/Medical Center Drive
Shopping Center. This center will begin to fill the gap for
needed merchandise and aid in reducing consumer out-shopping.
The choice of classes offered in Section C above will serve
to assist the current as well as new retailer in increasing
his awareness of merchandising, customer service and thus
improve the mix of goods and shopping atmosphere.
- Telemarketing
The University recommends an
program. They have provided to
businesses who indicated/expressed
during their survey.
aggressive telemarketing
staff a listing of 30
an interest in the Zone,
Staff has initiated a pilot telemarketing program using these
businesses. We have asked the University to assist us in a
training seminar the first week in July on telemarketing
techniques.
Exhibit wCw sets forth the tentative action schedule proposed.
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CXMIJNITY DEV~ENT CDlMISSION9ROJECT COORDINATOR
JOB DESCRIPTION
T:>I?A F-f sf z., 15 7
"I
.
JOB DESCRIPTION: Asstst In the coordInatIon of acthlty In t1i. IIorthwest
R.d.v"oplent Pr03.ct ar.a r.latlng to Ent.rprls. Zone qualIfIcatIons,
Inc.ntlv. programs, cltlz.n partIcIpatIon and d.v.loplent opportunltl.s.
REPRESENTATIVE ~T~Ei: AssIst In the plannIng and I~l...ntatlon of
d.v.lopment act vltl.s IncludIng ..rk.tlng, traInIng, pr~tlon; assIsts
In the long rang. and short rang. land us. plannIng; ....,n.s and
Int.rpr.ts prop.rty r.cords tltl. r.ports; assIsts In pr.parlng r.ports
for F.d.ral, Stat. and local gov.rn..nts; assIsts In prop.rty ..nag.ment
actlvltl.s. AssIsts In sup.rvlslng r.locatlon actlvltl.s. COordlnat.s
the fl.ld r.vl.w and d.v.lopment actlvltl.s IncludIng vacant spac.
surv.ys, ..rk.tlng, r.crultlng, and r.t.ntlon of ..Istlng busln.ss.s.
COordlnat.s cltlz.n partIcIpatIon wIth communIty groups wIthIn proj.ct
ar.a IncludIng sch.dullng of ...tlngs, InfonDltlon workshops and trouble
shootIng. COordlnat.s partIcIpatIon In s..ll busln.ss s.mlnars IncludIng
proaotlon, organIzatIon and follow up. Acts as ag.ncy staff ...b.r for
the qualIfIcatIon of all applIcants wIthIn the Ent.rprls. Zon., Infonllng
saId applIcants of Inc.ntlv. programs avallabl. and ..Intalnlng r.cords
th.r.of. P.rfor.s oth.r dutl.s as r.qulr.d.
DESIRABLE ~ALfFICATIONS: A bach.lor's d.gr.. or Its .qulval.nt wIth a
"3or In po It cal sct.nc., ..rk.tlng, r.al .stat., urban plannIng,
.conomlcs or busln.ss admInIstratIon. Two y.ars ..p.rl.nc. In prop.rty
manag.ment, publIc r,'atlons and actlvltl.s r.latlng to d.v.lopment.
GENERAL QUALIFICATIONS: Knowl.dg. of methods and t.chnlqu.s of ..rk.tlng
and publIc r.latlons; prop.rty ..nag.ment prIncIpals and methods
IncludIng those p.rtalnlng to '.as.s, r.ntals, and promotIon; own.r and
t.nant r.locatlon proc.dur.s, and l.gal r.qulr.ments; methods and
t.chnlqu.s of contract n.gotlatlons; Int.rpr.tatlon and .nforc.ment
..thods of contract t.rms.
AbIlIty to assIst In plannIng for long rang. and short rang. land us.;
r.ad and Int.rpr.t property r.cords; assIst In prop.rty manag.ment;
communI cat. .ff.ctlv.'y wIth both the prlvat. and publIc s.ctors.
ORGANIZATIONAL RELATIONSHIP: Morks und.r the dlr.ct sup.rvlslon of the
..nager, Dev.lopment DIvIsIon.
~~~
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87-8/10
87-8/24
87-9/14
87-10/12
87-11/9
87-12/9
87-ll/3
88-2/8
88-5/9
!!8-9/12
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87-7/13
87-7/15
87-7/27
87-9/2
87-10/6
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TENTATIVE ACTION SCHEDULE
IMPLEMENTATION PLAN - ZONE
wCw
Townhall Meetings
To introduce concept to ccmaunity groups
and estab1iBh subccmaittee to schedule
dates, agenda, pests and proaotion.
Subcu.mittee's final p'.ftftiftg of
activities.
Advertiae in local newspapers regarding
townha11 aeetings and activities.
To discuas activities.
To f0110wup on c_nity concerns.
To evaluate and aake recommendations.
Townhall Meetings
Townhall Meetings
Townha11 Meetings
Townhall Meetings
Towaha11 Meetings
Newsletter
Newsletter-Press Release
Newsletter-Press Release
Newsletter-Press Release
To give c~ity update on activities.
Co.-unity update on actiVity.
C_nity update on activity.
Community update on activity.
Cleanup (Phase II)
Cleanup (Phase II)
Cleanup (Phase II)
Advertise in ainority newspapers.
Community followup.
Clean up designated area.
Visitation
Request cOllputer printout on active
businesses frOll City Clerk.
Develop program.
Visitation
87-6/12 Seminar
87-6/16 Seminar
87-6/18 Seminar
87-6/23 Seminar
87-6/25 Seminar
87-8/4 Seminar
87-8/5 Seminar
87-8/7 Seminar
87-8/10 Seminar
87-8/ll Seminar
87-10/6 Seminar
87-10/7 Seminar
C
Notices delivered to buainess and
co.mullit)' groups.
Followup.
Door-to-door fo11owup.
wBasic Bookkeeping Techniques Part IW
wBasic Bookkeeping Techniques Part II"
Advertise in newspapers.
Notices delivered to businesses and
community groups.'
Door-to-door f011owup.
Fo11owup phone calls.
wAccurate Records and Tax Informationw.
Advertise in newspapers.
Notices delivered to businesses and
c_nity groups.
0407H/1l.MM
6/22/87
Ey~~
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87-10/9
87-10/12
87-10/13
87-12/1
87-12/2
87-12/4
87-12/7
87-12/8
87-7/2
87-7/13
87-7/16
87-7/20
87-8/11
Sl!II1nar
Sl!II1nar
Seainar
Sl!II1nar
Seminar
Seminar
Suinar
Suinar
Telemarketing
Telemarketill8
Telemarketing
Telemarketing
Telemarketing
o
o
:)
Door-to-door followup.
Followup phone calls.
-Marketing/Public Relationsw.
Advertise in newspapers.
Notices delivered to businesses and
comaunity groups.
Door-to-door followup.
lollowup phone calls.
-Purchasing and Inventory Techniquesw.
Training Sea1nar for Staff.
Initial letters with brochures.
Develop phone script.
Phone followup.
Evaluate and uke recommendations.
0407H/RMM
6/22/87
87-6/16 Seminar
87-6/lB Seminar
87-6/23 Seminar
87-6/25 Seminar
87-7/2 Telemarketing
87-7/13 Cleanup (Phase II)
87-7/13 Telemarketing
87-7/15 Cleanup (Phase II)
87-7/16 Telemarketing
C 87-7/20 Telemarketing
87-7/27 Cleanup (Phase II)
87-8/4 Sellinar
87-8/5 Seminar
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87-6/12
87-8/7
87-8/10
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87-8/10
87-8/11
87-8/11
87-8/24
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CHRONOLOGICAL
TENTATIVE ACTION SCHEDULE
IMPLEMENTATION PLAN - ZONE
wCw
Selllinar
Notices delivered to business and
co.mun1ty groups.
Pollowup.
Door-to-door fo11owup.
WBasic BOOkkeeping Techniques Part IW
-Basic Booltlteeping Techniques Part IIw
Training Selllinar for Staff.
Advertise in IIinority newspapers.
Initial letters with brochures.
Community followup.
Develop phone script.
Phone followup.
Clean up designated area.
Advertise in newspapers.
Notices delivered to businesses and
co_unity groups.
Seminar
Door-to-door fo11owup.
Townha11 Meetings
To introduce concept to community groups
and establish subcommittee to schedule
dates, agenda, guests and prollOtion.
Seminar
Fo1lowup phone calls.
Sellinar
WAccurate Records and Tax Informationw.
Telemarketing
Townha11 Meetings
Evaluate and make recommendations.
Subcommittee's final planning of
activities.
0413H/RMM
6/24/87
o
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87-9/2 Visitation Request cOIaputer printout 011 active
businesses frOll City Clerk.
87-9/14 Townhall Meetings Advertise in local newspapers regarding
tovDhall .eetings and activities.
87-10/6 Visitation Develop progrllll.
87-10/6 Seminar Advertise in newspapers.
87-10/7 Seainar Notices delivered to bueinesses and
community groups.
87-10/9 Sea1nar Door-to-door fo11owp.
87-10/12 Townhall Meetings To discuss activities.
87-10/12 Sea1nar Followp phone calls.
87-10/13 Sellinar "Marketing/Public Re1ationsw.
C 87-ll/3 Newsletter To give co_unity update on activities.
e::-
87-ll/9 Townhall Meetings To fo11owp on community concerns.
87-12/1 Seminar Advertise in newspapers.
87-12/2 Seainar Notices delivered to businesses and
community groups.
87-12/4 8ainar Door-to-door fo11owp.
87-12/7 Seminar Fo11owp phone calls.
87-12/8 Sainar .Purchasing and Inventory Techniquesw.
87-12/9 Townhall Meetings To evaluate and I18ke recommendations.
88-2/8 Newsletter-Press Release Community update on activity.
88-5/9 Newsletter-Preas Release Community update on activity.
88-9/12 Newsletter-Press Release CO_unity update on activity.
C 0413H/RMM
6/24/87
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BUDGET r\
JULY 8718~
"011
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Townhall MeetIng
5 mInorIty papers $600 @ 2 -
Agreement CommunIty College
Total Agreement $1,650.00
EDC pays 1/2
$1.200.00
$ 825.00
SemInars
InstructIonal MaterIals
$1,000.00
$600.00
$600.00
$1,200.00
AdvertIsIng for SemInars
Press Releases
Cleanup Program/
Weekender Program
VIdeo
SupervIsor (1)
1 Weekend a Month @ $IOO/Weekend
EnterprIse Zone
3 publl catIons
$13,000.00 to $15,500.00
$4,800.00
Newsletters
TOTAL (1 year)
$25.725.00**
· Cal State - The above-budget does not Include the cost for Cal State proposal to
monItor the EnterprIse Zone ImplementatIon Plan. Staff wIll receIve Cal State
proposal In July 1987.
.. ThIs does not Include the Project CoordInator's salary whIch Is In the
admInIstratIon budget; wIth 1alary and benefIts It Is $39.875.
0407H/RMM
6/22/87
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The City of San Bernardino's Enterprl88 Zone
is a mix of commercial, industrial, and residential
areas offering Incentives tailored to each type of
development The City's goal Is to attract susteined
reinvestment within the Enterprl88 Zone by lower-
Ing the risk of starting or expanding a business.
The term "Enterpri88 Zone" usually connotes
en area abandoned by Industry and commerce.
· owever, San Bernardino's Zone has major assets
which Include one of the Inland Empire's largest
employers, San Bernardino Community HospiteL
The Zone has a large workforce eligible for spe-
cialized training through the City's employment
and training agency, and San Bernardino has the
nation's only cash bonus employment linkage
program which pays cash bonu88s directly to
employers.
Also. the Zone encompasses some of the most
modern portions of the city, Including the financial
and civic center in the downtown area, There is a
perfect location for nearly any type or size of busi-
ness within either the commercial, Industrial, or
residential regions.
(Cloclrwlle from lop) San Bemetlllno SIHI is the first
company to locete in the industriel section of the Enter-
prise Zone, The /III. Vemon corridor is the focus of com-
merciel revite/izetion. Dorlll Apet1men,. exemplify the
excellent housing eveileble,
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(.bove) West Highland Center ,epresents renewed 'elth
In the economic opportunities In the Enterprise Zone.
(right) Villasenor Library: et Fifth and Mt. Vernon, Is a
culturel asset to both the city end Enterprise Zone.
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Each category of usage has specific Incentives;
however, some incentives may apply to more than'
one category.
Commercial -
Ml Vernon Corridor
City Rebates
City Fee Exemptions
Job Linkage
Technical Assistence
Permit Streamlining
Rnldentlal
City Fee Exemptions
Technical Assistance
Permit Streamlining
Infill Housing
Induatrlal
City Rebates
Job Linkage
Permit Streamlining
The Redevelopment Agency, Economic Devel-
opment Council, San Bernardino Valley College,
and Cai-State University, San Bernardino jointly
provide classes and seminars to small businesses
within the city, especially those in the Enterprise
Zone.
The Economic Development Council -
Publicizes technical assistance and offers busi-
ness guidance.
The Redevelopment Agency -
Administers Enterprise Zone activities and
spearheads ell promotional activities.
San Bernardino Valley College -
Offers courses and seminars for small bus i-
O nesses.
California Stata University, San Bernardlno-
Monitors the Enterprise Zone plen and offers a
telemarketing seminar.
City Rebates/City Fee Exemptions
Commercial
For new and/or expanding commercial bus-
inesses within the designated commercial area,
during the first three years of operation. Through
_ April, 1989, the rebates are:
. 100% of the utility service users' tax;
. 100% of business license tax;
. 25% of water rate.
. All city building fees.
Industrial
For new industrial firms within the designated
industrial area, during the first year of operation:
through April, 1989, industrial rebates are:
. 25% of utility service users' tax;
. 25% of business license tax.
Permit Stream"nl""
The Development Review Committee is designed
to deliver fast service to prospective developers
and reduce review end approval time.
Technical A....nce
San Bernardino Community College District
offers training programs, courses, and special sem-
Inars directed to small businesses in the Enterprise
Zone.
Employment Uno,. Program
This unique programs pays employers cash
bonuses ranging from $500 to $1,500 per employee,
depending on the business' location within the city.
There are minimal requirements In order for the
employer to qualify.
1. Eligible businesses must be either new or
expanding.
2. The jobs must be entry-level, permanent, and
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(abo".) Rio Vista Park provides a clean, spacious recreation .rea for families.
the employee must be retained for at least
nine months.
3, ,Employees hired must be city residents
Currently disadvantaged and unemployed as
certified by the Sen Bernardino Employment
and Training Agency,
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The Infill housing program stimulates residential
development which does not alter the existing char-
C acterlstics of the community. It includes the rehabili-
tation of existing homes within the Enterprise Zone,
and city fees exempted are: cultural, engineering,
planning, building permit, and mechanicel.
RDA Project Area. offer additional advantage. ,
Other types of incentives are based on need, and
the applicant must fulfill certain requirements.
Ta. Increment Financing
The Enterprise Zone encompasses portions of
six different redevelopment project areas which
makes It even more attractive. One major ad-
vantege Is tex increment financing.
This financing method redistributes tax
revenues rather than Increasing tax rates. The
Redevelopment Agency can pledge the project's
flow of tex increment to the repayment of tax
Increment bonds which can be used to lower land
costs or provide other Inducements such as off-
site improvements.
The following programs are administered by
the Community Development Depsrtment For in-
formation, please call 384-5065.
. Small Business Loans
C,. Beautification
'. Demolition
. Housing Rehabilitation
. Housing Development Financing
(abo".) San Bernardino Community Hospital. one of the
Inland Empire's largest employers and finest health care
eenters, Is eKpandlng to provide even greater community
service.
For deteiled Information about how your busi-
ness will benefit from being in the Enterprise Zone,
please contect Ezell James of the Redevelopment
Agency at 384-5081 for an appointment to discuss
your project and its needs.
These are only a few of the major assets within
the Enterprise Zone upon which the Agency, resi-
dents, and business people have an opportunity to
build. San Bernardino Is one of the fastest growing
cities in the nation. and we are pert of the second
largest economic force in the western hemisphere,
The Enterprise Zone offers an opportunity to create
an improved social and economic environment by
combining an entrepreneurial public agency with
the energy and imagination of private Initiative.
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Enter6t\se Zone Boundari~
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