HomeMy WebLinkAboutR05-Redevelopment Agency
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DBQLoPlIllIr DBPARrKOr
OF rill CIt'I OF SAB RJ!lIl1nnIJIO
1l000sr FOR COMMISSIOK/COUlICIL ACTIOIl
From:
Ul'll'llSTB J. HEft'DEISON
Executive Director
Subject:
DOWlITOWlI PLAB
IMl'I.BKDTATIOK -
COUR1' STIlBBr SQUAD:
Date:
October 12, 1992
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SvnoDsis of Previous Commission/Council/Comaittee Action(s):
On July 6, 1992, the Community Development Commission approved and
adopted the Downtown Urban Plan and approved the conceptual
development plan of the public square located at Court and "E"
Streets. The Commission also approved authorization of the EXecutive
Director to enter into a contract with PPS in an amount not to exceed
$28,000 to provide technical overview, coordination of a downtown
action plan and short-term activities.
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RecommPftded Kotion(s):
(Community Deve101llllent Commission)
MOrIOB A:
That the EXecutive Director be authorized to execute a
contract for $34,200 plus expenses with Project for
Public Spaces, Inc., (PPS) to assist Main Street in
implementing the initial management effort for Court
Street Square and assist in organizing and establishing
the Friends of Court Street Square.
(IIotions contZ;: Kezt
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ecutive Director
Main Street Inc.
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Contact Person(s): Ken Henderson/Maria Echeveste
Phone:
5081
Project Area(s): Central Citv North
Ward(s):
One(l)
Supporting Data Attached:
Staff ReDort
FUNDING REQUIREMENTS:
Amount: $90.000
Source:
Tax Increment
Budget Authority:
Reauested
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Commission/COUDCil Kotes:
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KJH:MTB:0142f
COIllISSIOIl IIBBTIRG AGENDA
lIeeting Date: 10/19/1992
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Agenda Itea lIumber:
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Il.BQDlsr FOI COIMISSIOwOm.cIL ACTIOIl
Downtown PI_ Implementation
October 12, 1992
Page 1IuIIIber -2-
(.... RecODllPn"ed IIotion(s) Continued:
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IIOTIOIl B: That the Executive Director be authorized to execute a
contract for $35,480 plus expenses, with Community Arts
lesources, Inc., (CARS) to assist Main Street in
implementing programming and entertainment production for
Court Street Square.
IIOTIOIl C: That the Executive Director be authorized to purchase a tent
structure from Canvas Specialty for $24,107.07.
IIOTIOIl D: That the Executive Director be authorized to conduct a
one-day workshop on options and strategies for new
deVelopment in downtown San Bernardino, and to contract with
Project for Public Spaces for $4,200 to conduct the workshop
plus $4,000 for visiting participants. The workshop will
include a tour, presentation of downtown development
proposals, and an in-depth assessment of the goals an~
constraints of the Development Department for downtown.
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KJH:MTE:0142f
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CO*ISSIOIl IlBETIlIG AGENDA
Meeting Date: 10/19/199~
Agenda Itea 1IuIIIber:
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DIVILOPM.Br DIPARrMIBr
STAFF IIPOIT
v
Downtown Plan Imolementation - Court Street Souare
BAaGROUIm
On July 6, 1992, the Community Development Commission adopted the
Downtown Urban Plan. Since that date, the Downtown Coordination
Committee met to develop an implementation strategy for the plan, has
held several meetings to coordinate the short-term projects and is
developing implementation strategies for identified long-term
projects. The Task Force met and concluded its deliberations by
recommending implementation of the Court Street Square and High
Activity Zone. It also recommended creation of the Friends of Court
Street Square. "Friends of Court Street Square" is a citizens
organization created for active involvement in the programs that take
place on the square.
Downtown San Bernardino is in a state of positive,transition. Indeed,
things are happening, construction of diagonal parking for Court'Street
between "." and "D" Streets has begun and the demolition of the Crest
(Pussycat) Theater is underway. To take advantage of the momentUm
already established and actions taken by the Downtown Task Force and
the Community Development Commission, staff of the Development
Department and Main Street is recommending specific implementing
actions to carry out the adopted goals and objectives of the Downtown
Urban Plan. This report and its recommendations has been discussed,
reviewed and approved by Main Street, the Development Department and
Project for Public Spaces. Court Street Square is the next of several
projects which will continue and strengthen the revitalization of
Downtown.
COft'STIlUCTIOK OF comr.r S'MlRT!'l" SOUAII
On July 6, 1992, the Community Development Commission approved the
conceptual development plan for the public square located at Court and
"E" Streets. It also authorized the Executive Director of the
Development Department to enter into a contract for engineering and
design services with the firm SD Engineering & Associates. The
estimated budget presented to the Commission for the Court Street
Square was $300,000 to $500,000 of Tax Increment Funds.
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KJH:MTE:0142f
COKKISSIO. IlBETIlIG AGENDA
Meeting Date: 10/19/19~
Agenda Itea IuIIIber:
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DEVELOPKEM' DBPAR'J:lomm: SrAn' IIPORT
Downtown Plan Implementation - Court Street Square
October 12, 1992
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Since that date, Development Department, Main Street Staff and Project
for Public Spaces (PPS) have been working with SD Engineering to
finalize plans and bid for construction of the project. SD Engineering
has completed the engineering and design drawings. The plans were
presented to the Design Review Committee on September 17, 1992. A
Temporary Use Permit for Court Street Square was issued by Planning
Department on September 18, 1992. The plans have been reviewed and
approved by all involved City Departments. An invitation
to bid has been issued with an opening bid date scheduled for October
29, 1992, which will allow staff to present the proposed construction
contract at the November 2, 1992 Commission meeting. Construction is
scheduled to begin November 10, 1992, in hopes to complete the project
by the Christmas holidays. It is important to note, however, that the
project is on a very tight scheduling time1ine.
TBIr.r STRUCTIJIlJ:
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Motion "C", authorizes the Executive Director to purchase a yellow, 60'
x 45' FAST tent structure from Canvas Specialty for $24,107.07. Due to
the unique nature of this tent, there are not sufficient suppliers for
an effective bidding process. There is only one local source of supply
for the tent available; therefore, the resulting sole source purchase
is in accordance with the Agency's "Procurement Policies and
Procedures". This tent will be placed in Court Street Square as
illustrated in the attached map. The tent, which meets all City and
State codes, will be utilized for concerts, fairs, markets, and an
eating area. A sprinkler system will be placed in the tent as required
by the Fire Department. It is necessary that approval be granted to
order the tent at this time in order to meet the scheduled December
delivery date.
COURT STll1nl'l' SOITARl! KAlIAGJI:MJ:RT
Upon completion of construction, Court Street Square will be managed by
Main Street, Inc. The Court Street Management Plan is currently being
prepared by Main Street. After various meetings and discussions with
the Development Department staff, Main Street, Project for Public
Spaces (PPS) and Community Arts Resources (CARS) it was determined that
the opening and management of Court Street Square is a most critical
component toward the successful implementation of the Downtown Plan and
utilization of consultants with specific expertise is paramount.
(reference attached PPS letter dated October 6, 1992 - paragraph number
one). The Development Department and Main Street, Inc., request
authority to contract with PPS and CARS to assist in the creation and
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COIMISSIOIl IlBETIlIG AGENDA
Meeting Date: 10/19/1992
Agenda Itea lIumber: l
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DEVELOPIIDT DBPARrnr.n.. STAFF IIPORT
Downtown Plan x.pleaentation - Court Street Square
October 12, 1992
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implementation of the Management Plan for Court Street Square. The
expertise of both organizations already demonstrated by PPS, will serve
to boost the odds of success for the project. This proposal includes
the Grand Opening Event and establishment of the Court Street Square,
while providing training to Main Street Staff.
Developing an effective opening to Court Street Square requires a
concerted effort to build community awareness, as well as to stage an
exciting opening event when the square opens. Project for Public
Spaces and CARS propose to become an active resource for Main Street in
implementing the initial management effort for the square. Not only
will this allow for their collective expertise to be applied to the
programs, but they will also train the Main Street site manager and
other personnel at the same time. This is extremely valuable and will
assure the continuity of long-term expertise, as well as decrease
continual reliance on consultant services. The goal is to help Jtage
the initial opening event and activities with the consultants, p~asing
work by March I, 1993. .
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Community Arts lesources (CARS) produces festivals and concerts for
Southern Ca1ifornis audiences and provides strategic services for the
arts in Los Angeles. The group also serves as an excellent resource
tool with a state-of-the-art database, mailing list management,
software design, computer networking, and publications on
self-productions for the performing artist. Some of its projects
include the Santa Monica Arts Festival, Hollywood Galaxy, Festival
Seminar 1991, and the Parade of Masks. Additional information on these
and other projects plus biographies of CARS associates is attached.
Project for Public Spaces, Inc. has proven to be knowledgable and
effective in developing the San Bernardino Downtown Plan. Each of its
previous projects have been completed in an effective and professional
manner. It has completed the tasks as described under the scope of
services of each contract. PPS's role under the proposed contract
would be an extension of its community outreach efforts to analyze and
develop a successful public square utilizing the resources, needs and
concerns of the community. PPS has proven that its strength is in
involving a broad-based group from the San Bernardino community. The
"group" was an integral part of PPS developing plans that are sensitive
to the city's unique heritage and they grew out of a collaborative
effort among all members of the community's public and private
sectors.
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KJH:MTE:Ol42f
COIMISSIOB KDrIlIG AGDDA
Meeting Date: 10/19/1992
Agenda Itea lI1aber: ~
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DEVELOPKBft'T DBP.lJu.nuJ: STAFF IIPORr
Downtown Plan bIplementation - Court Street Square
October 12, 1992
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The group's broad based design and planning experience is especially
strong in the area of designing parks, plazas, and active central
squares active places for people. In developing designs for public
spaces, PPS considers how the space functions, including the design and
placement of amenities and programming of events and activities.
Projects for Public Spaces is widely recognized for its success in
revitalizing public spaces with problems such as drug dealing,
undesirable use, and underuse. PPS generated programs to improve the
design and management of downtown public spaces including central
squares in Los Angeles, Houston, Hartford, and Santa losa, CA, as well
as plazas in Seattle, New York, Washington, DC., and Denver.
The group's plaza projects in lockefeller Center in New York City have
transformed the Atlas Court and Channel Gardens areas into livel~
people-filled social spaces through simple improvements such as
carefully located benches and plantings. lecently, PPS prepared.a
program and collaborated on the design of a new public square in"Salt
Lake City, Utah that is now under construction. It is also completing
work for the Main Street Mall in liverside, California, and was
selected as the preferred team for Hollywood Boulevard to develop "Live
On HollYWOOd" Events.
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The strong expertise presented by both CARS and PPS will assist Main
Street and the Development Department in organizing the "Friends of
Court Street Square", entertainment activities, arts/crafts and food
vendors, maintenance, security and overall the management of the
square.
DOWft"fOWIf DBVELOPKBft'T WOllr!:1I0P
Motion "D", authorizes the Executive Director to hire PPS to conduct a
one-day workshop to develop options and strategies for new development
in downtown San Bernardino. For this workshop, PPS would invite Dana
Crawford, a noted developer from Denver who created Larimer Square and
who has most recently developed the Oxford Hotel and 10ft residential
apartments. In addition, PPS would use Joel SChiavone, a developer
from New Haven who has specialized in downtown developments, including
his own project Shubert Square-- which includes two historic theaters.
Both Ms. Crawford and Mr. Schiavone have taken a non-traditional
approach to downtown, stressing historic preservation and smaller
infill projects over large mega development.
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KJH:M'l'E:0142f
COMMISSIOB IIDTIIIG AGENDA
lleeting Date: 10/19/199/
Agenda Itea lIumber: ---.2--
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DBVELOPIIDT DBPA.Ilnmnr STAFF IIPORT
Do_town PI.. !apI_entation - Court Street Square
October 12, 1992
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The workshop would include a tour, presentation of downtown development
proposals, and an in-depth assessment of the Agency's goals, objectives
and constraints of the Development Department. At the workshop, the
participants will discuss the potential for new development and the level
and type of city involvement.
Based upon the foregOing, staff recommends adoption of the form motions.
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Barris, Executive Director
Main Street, Inc.
OK, Executive Director
artment
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KJH:MTE:0142f
COIBISSIOK IIDTIlIG AGDDA
Meeting Date: 10/19/1992
Aaenda Itea a-ber: l
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PPS
TEL No.2126203821
Oct 7.92 17:59 No.005 P.02
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PPS PROJECT
FOR PUBLIC
SPACES,INC.
OctobE-.r 6, , 992
1:':\ WAvr.kl.Y 1"1 A\'h
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'IIII'.I'UONI: IJ,U, .,0:w.cJ
Maria I'.chcveste
Develupment Dcpa/1mcnt
City of San Ben\ardino
201 Nonh "f," Street, 3rd Floor
San Bernardino, CA 9240l
Dear Maria:
We Rrc writing in follow-up to our last meeting in September when we introduced you to
Community Arts Resources, rnc. (CARS) with whom wr. are working in Hollywood. Af1er
discussing this approach with Ann liarris, we are writing to outJine. a scope of sr.rviccs for
work fOf I'PS and CARS with regard to the impleme.ntation of Courl Stf(~(!t Square an! to
conduct a workshop on downtown devdopment. CARS is an exceptional organil.ation ~ith
broad-based experience in organb.ing and slaging a wide variety of oUldoor events-and
festivals. As it I urns out, our Hollywood project will not be fully underway until .January
and the event produc!'.r is available until then. Based on the conversation Ihat we hdd
with CARS, Main Street, and you in September, we feel that CARS can be an invaluable
resource in helping to set the slage for an exciting 1993 season for the square.
Court Street Squan: ImpJementlltion
Developing an t'ffectivr. opening \(l Cou/1 Street Square f(:quires a roncerl<!d el'fot't to IlUlld
community awareness a~ well as to stage an exciting opening event when the square opens,
hopefully on I)et'emher 20th. We propoS(' that PI'S, with CARS, lx~mc an acti~ reSOUfce
for Main Street in implememing the initial management eITon for th(~ squAre. Not only
will this allow for 0\11' col\",ctive exp<.~ise to be applied to the programs, hut we ran also
Train thl' Main Slreet site Jnl\nagcr (yel to be selectl'!d) at the same time. The goal is to
help sl8gE.' thl'! initial opening evcnt and activities, phasing OUI work by March I, 1993.
We would provide the following specific activitie,s:
1. A.~sisl with the organization and eStablishment of the Friends of Court Strf'.et
Square. As a collaborative effort with Main Slreet, we would help identify
recipients (non-profits organizations, schools, service organiUlliollS, churches, (~IC.)
with lln initial\ett(~ and announcem(~t for the square, which we will also prepare.
(Tht' announcemenl wiD include a short brochure with pers\)cctive sketch and 11
press release.) We wo\lld work closely with Main Street who would b(! responsible
for distribution and follow-up of materials as well as working with us to 8nalY7.c
result~.
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PPS
TEL No.2126203821
Oct 7.92 17:59 No.005 P.03
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In addition, we will help conduct an initial organizational meeting, and monthly
meetings. after that, u11til January 1, 1993.
2.
Concurrently with the above, CARS will worle with Main Street 10 conduct outreach
into the anistlc community in the San Bernardino area (including both San
Bemardino and Riverside Countip.s). l1tc pul')lose of this work is to identify local
reSA:lurces available to utilize the square. When neces.~ary, CARS will use its
cxtcnsive database t'O identify arts organizations and pl'Tformcl'S in the greater 1.05
Angeles area to supplement local resources.
3. CMS will p.rovide program direction and an on-site producer to undertake the
Grand Opening of the square, tentatively scheduled for Dec('.mber 20. ] 992. We
have based this estimate on an even! which is a one-day festival wilh II theme and
venues to be selected. It is recommended that Main Street retain its site manager
by mid-December so that they can begin initial training with the opening event.
4. Training will continue through January and February of 1993: (".ARS will continue
to provide on-site management in a gradually reducing manner during this period.
Additionallraining and on-site management after March 1, ]993, is not includ~ in
this budget. working with Main Street and the Fricnds of (".ourt Street Square, PPS
and CARS will help develop a full calendar of events and activities for 199:~. .This
will include establishing themes for various programs, time slols. and an overall
framework for the actlvilie~~ Ihat allows n(~xibiJity in changing programs based on
how they ~ctually work. This wJl1 illcludr. a budget for these activities, as well, and
funding sources.
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PPS will continue to trouble-:;hoot design iliSUes and work with the local architect
and engineer during the construction process, as reljuired.
6. PPS win conduct two task force meetings and downtown coordination cumminee
meetings through January 1, 1993. This win anow us to monitor the
implcmt'l1tation strategy developed laSI July which is scheduled 10 be submitted to
the! Council in October.
Downtown Development Workshop
PPS will conduct iI one.day workshop 10 develop options and strategies for new
development in downtown San Bernardino. For this workshop, We would invite Dana
Crawford, a noted developer from Denver who created Larimer Square and who has most
recently developed the Oxford Hotel and loft residential apsl1mcnts. In addition, we would
use Joel Schiavone, a developer from New Haven who has specialized in downtown
developments, including his OWn project Shubert Square -. which includes two histone
theaten;. Both Joel and Dana have takP.l1 a non-traditional approlll.'h to downlowns,
slrcssing histonc preservation and smaller inflll projects over large mega-devdopmenl.
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PPS
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-TEL No.212620~821
Oct 7,92 17:S9 No.OOS P.04
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The workshop including a tour, presentation of downtown development proposals, and a
in-depth assessment of the goals and constraints of the Development Department. We
, . would discuss the potential for ncw de~opment and the level and type of city involvement
...,,., necessary. Fred Kent and J will both allend the workshop. After the workshop, we would
prepare II summary memo oC its findings and conclusions.
Estimated Budget
PPS
CARS
Court Stteel Sauarc lmDlemcntation
Friends of Court Slreet Squllre
$8,500
S 1,000
$10,200
Artistic Conununily - outreach
O)'ll.'Jliug Rv(!nl
$3,400
$5,600
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$ 8,880
$] 5,400
Jan-J?eb training ICalendar
Design Follow-up
$7,300
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Task Force/Coordination Committee
meetlngs & follow-up
59,400
'I'olal
$34,200
$35,480
Expenses indo travel lit per diem
$4,500
$ 3,300
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Qlnsutllll1ls
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Worbhop
$2,000
12,000
Mealo
11.000
lxpcNes
Total
$2,(100
....000
. 1,200
14,200
Please DOte rMt If the deYdClpCftf.nl wurtWlcp taka pIIloe In CCl\Dccrion with ollw work.
apenscs wouJcI be redw:ecl b "PI.
We look b oIra.4 10 condnulDa 10 wort with JOG. ' PIIlIJe Icl me bow if ~ 1llVl' 11211
QlltStions about oar proposal.
Slncezely,
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Stephen Davies
Vice President
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CARS
COMMUNITY ARTS RESOURCES
Community Arts Resources (CARS) produces festivals and concerts for
Southern California audiences and provides strategic services for the arts in
Los Angeles. CARS' reputation is based on its intimate knowledge of the
diverse and complex local arts community~ne of the largest and most
ethnically diverse in the world. CARS produces a wide variety of
programming including community festivals, concerts in public spaces, and
art bus tours. CARS also provides a number of important services for
individual artists and organizations. These include mailing lists from a state-
of-the-art data base, mailing list management, software design and computer
networking, conferences and seminars, opportunities for artists to present
their work, and publications on self-producing for the performing artist.
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CARS PROJECT OVERVIEW: 1987-1992
THE SANTA MONICA ARTS FESTIVAL 1992
HOLLYWOOD GALAXY: 1992
FESTIVAL SEMINAR 1991
1991 PARADE OF MASKS
LOS ANGELES FESTIVAL'S OPEN FESTIVAL 1990
ART BUS TOURS
CELEBRATIONS!
SPIRAL COURT, CALIFORNIA PLAZA 1989-1990
THE FESTIVAL OF MASKS 1988
FRINGE FESTIV AULOS ANGELES 1987
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CARS' PROJECT OVERVIEW: 1987-1992
IOUTDOOR CONCERTS & EVENTS
MARK TAPER FORUM 25th ANNIVERSARY COMMUNITY EVENT
The Taper has selected CARS to collaborate with them on the creation of a special
community event to mark the theater's 25th year.
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HOLLYWOOD GALAXY, 1992
CARS has been selected by Los Angeles developers Kornwasser & Friedman to provide
ongoing performance programming at their new mixed-use facility on Hollywood
Boulevard, just west of the famous Chinese Theater. With an outdoor stage set next to
the first new cinema screens in Hollywood in years, this collaboration between the
performing arts, cinema and real estate breaks new ground for Los Angeles' arts
community.
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CELEBRATIONS! AT THE SPIRAL COURT, 1989-1990
CARS and California Plaza curated and co-produced "Celebrations!," a n~ntime
concert series of music and dance presented in the Spiral Court of California Plaza.
Celebrations! showcased a compelling mix of multicultural artists based in Los
Angeles along with national and international groups including Huayucaltia,
Themba, Horace Tapscott Quartet, Aman Folk Ensemble, The Woomera Cultural
Team from Mornington Island, Wallis and Futuna Dancers, The Barnstormers, Xipe
Totec, Turtle Island String Quartet, Harmonica Fats, Chaksam Pa Tibetan Opera and
Dance. CARS produced 42 concerts in 1989 and 35 new concerts in 1990.
ART BUS TOURS
CARS developed the Art Bus Tour concept, with Audience Associates, for the 1987
Fringe Festival, the 1990 Open Festival and again on October 12-13, 1991. The Bus
Tours, lasting from 4 - 6 hours each with specially trained artist hosts, transport
audiences around the city to performances, exhibitions, video and film screenings,
openings and events specifically tailored for the tours (street opera, theatrical
hijackings, etc.) Moving from Hollywood to Venice, Downtown to East LA, these
tours break down traditional barriers between neighborhoods, audiences and
disciplines.
IFESTIVALS & PARADES
Santa Monica Arts Festival 1992
CARS has been selected by the City of Santa Monica to produce the second annual
theater festival on the Santa Monica Pier. This year's festival will focus on artists
whose work confronts the issues surrounding the SOOth anniversary of the encounter
between European culture and the Americas.
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1991 & 1992 PARADE OF MASKS
CARS produces the Parade of Masks, a major component of the Craft & Folk Art
Museum's International Festival of Masks. With a thousand participants and 35,000
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CARS PROJECf OVERVIEW: 1987-10
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spectators, this colorful extravaganza marches down Wilshire Boulevard through the
heart of the Miracle Mile.
PICOFEST 1992
CARS co-produced with the 18th Street Arts Complex the first Pico Neighborhood Arts
Festival and 18th Street Arts Complex Open House. The Festival included performing
arts, visual arts, workshops and demonstrations that ranged from telecommunications
to theater improvisation for children.
LOS ANGELES FESTIVAL'S OPEN FESTIVAL 1990
CARS coordinated the Open Festival as an integral part of the 1990 Los Angeles
Festival. The Open Festival included 700 events in over 400 sites and over 10,000
artists and support personnel from Los Angeles and beyond. CARS coordinated and
designed a full range of services to assist these artists in the production of their work.
CARS, in association with Astro Artz/High Performance published Doing It Right in
LA: Self Producing for the Performing Artist, facilitated collaborations and exchanges
between artists, producers, venues and communities, coo!,dinated seminars for artists
on publicity and marketing, published quarterly newsletters, provided det!iled press
lists and the most comprehensive list of spaces for performers in LA: A Guide to Los
Angeles Area Performing Venues.
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THE FESTIVAL OF MASKS
CARS Associates have individually worked on every one of the Craft & Folk Art
Museum's renowned Festival of Masks since 1980. This multicultural festival has
. become a national model for breaking down barriers in an ethnically diverse
metropolis. The 1988 Festival was directed by CARS.
FRINGE FESTIV AULOS ANGELES, 1987
CARS Associates, Aaron Paley and Jan Ellenstein, directed and coordinated Fringe
Festival/Los Angeles in 1987. This landmark event in Los Angeles' cultural history
involved over 500 groups, 10,000 artists and 200 sites.
IPROJECT DEVELOPMENT
LIVE ON HOLLYWOOD
In cooperation with the Hollywood Community Redevelopment Agency and New
York's Project for Public Spaces, CARS developed a pilot program to coordinate
existing and new events along Hollywood Boulevard.
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CAUFORNIA PLAZA'S ANGELS FLIGHT PERFORMANCE PLAZA
CARS developed a seven-year master plan for the funding, policy direction,
programming and ongoing administration of a new outdoor performance area
downtown atop Bunker Hill in California Plaza. This report, officially approved by
the Los Angeles Community Redevelopment Agency, now serves as the blueprint for
this exciting new performing art producer and venue in Los Angeles which will have
an annual programming budget of over one million dollars.
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7/14/92
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CARS PROJEQ OVERVIEW: 1987-1~
ALDER BRANCH FOUNDATION
, '. CARS developed a complete feasibility study on the creation of a Foundation and Art
-. " Colony for a private endowment. This included a conceptual framework of the
operation of foundations and art colonies and an overview of fiscal and legal issues
pertaining to private foundations.
ICONFERENCES
To Market, Two Touring Conference, 1992
CARS coordinated a one-day conference designed to assist performing artists who
would like to tour and artists who tour already. Produced in association with the
California Arts Council's Performing Arts Touring and Presenting Program and the
Western Alliance of Arts Administrators.
FESTIVAL SEMINAR 1991
In cooperation with the City of Los Angeles' Cultural Affairs Department, CARS
produced this one-day educational event that brought together organizers from over
60 Southern California festivals. Through panels, discussion groups and SUpport
material, the event addressed the real needs of festivals and festival admi~strators
working today in Southern California. .
(:
HOW TO MARKET YOURSELF
This half-day seminar on how performing artists can market themselves in the highly
competitive Los Angeles market was presented free to artists participating in the 1990 Op
. Festival.
IpUBLICATIONS & MAILING LISTS
DOING IT RIGHT IN LA:
SELF PRODUCING FOR THE PERFORMING ARTIST
This 134-page workbook-style manual addresses the needs of independent performers
and producers. Though conceived specially for the Los Angeles region, this book is a
useful tool for artists everywhere. Co-produced with Astro Artz/High Performance
Magazine, and written by veteran producer and performance artist Jacki Apple, the
guide has sold over 3,000 copies to date.
A GUIDE TO LOS ANGELES AREA VENUES FOR THE PERFORMING ART
A flIst of its kind resource for Southern California featuring detailed information on
400 spaces ranging from conventional theaters of all sizes to alternative spaces such as
churches, schools, coffee houses and community centers.
"
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CARS DATABASE
Over a three-year period CARS has developed the most extensive list of Los Angeles
artists and arts organizations. The database comprises over 22,500 records including
7,500 artists and arts organizations. Artists can be identified by artistic discipline (40
categories) and community group (120 categories). The list is available for sale on labels
or plain paper for one time use only. Special non-profit and artist rates are available.
Page 3 7/14/92
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CARS
ASSOCIATES BIOGRAPHIES
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Katie Bergin, a founding member of CARS, is cu:n:entIy producing the 1992 Parade of
Masks and coordinating the Family Programs for the Hollywood Galaxy series. She
has 12 years experience working as a Festival and Parade Producer, Arts
Administrator, Editor, Museum Educator and Community Outreach Coordinator.
In 1990, she organized the visual arts component of the Open Festival She has
worked on the Craft and Folk Art Museum's (CAFAM) Festival of Masks since 1981
as its Associate Producer, Community Outreach Coordinator, Volunteer Coordinator
and in since 1991 as the Parade Producer. In 1982, she created "MASKS," the Festival
of Masks Newsletter (circ. 30,000). Ms. Bergin was Editor of the CAFAM Calendar
from 1985 through 1990 and Editor of the Fringe Festival Newsletter from 1989
through 1991. She has also worked at the Children's Museum and the Junior Arts
Center (JAC) as Museum Educator and as Assistant to the Curator at the JAC. A Los
Angeles native, she earned a BFA from USC.
Cathy Carpenter is finishing the research for the second edition of the Guide to Los
Angeles Area Performing Venues and is assisting with the production of the Par,de
of Masks and the Santa Monica Arts Festival. Ms. Carpenter has been actively
involved in the arts as an administrator, educator and performer for ten years. As a
touring member of the Nashville-based performance group Mind's Eye, her
responsibilities included program development, choreography, set design and live
performance. After completing studies for a Master's degree in art history at Indiana
University in Bloomington, Ms. Carpenter moved to Los Angeles. During the past
two years, she has continued her career by developing arts curriculum for the
schools. She served as art consultant and lead writer on "Great Works of Art," an art
appreciation program designed for elementary school children. As an arts
administrator, Ms. Carpenter has worked in both the commercial and non-profit
sectors as a fundraiser, community liaison and archivist.
Theresa Chavez most recently oversaw the production of PicoFest 92 and is currently
producing the Santa Monica Arts Festival. Ms. Chavez is a co-founder and co-
director of About Productions, an L.A. based non-profit arts organization that
produces performance projects and educational programs which challenge
traditional assumptions about history, cultural identity and gender. She has an
extensive administrative and creative background in the arts as a writer/director,
producer, designer and administrator. Ms. Chavez has worked in an administrative
capacity for the Los Angeles Theatre Center, the Woman's Building. the Stephen
White Gallery of Photography and two commercial film production companies. She
is a faculty member at the California Institute of the Arts teaching classes in
interdisciplinary arts and the collaborative process. She has also worked in Congress
and as a lobbyist for the University of California, Los Angeles. A seventh generation
native Angeleno, Ms. Chavez is the writer, director and producer of LA. Rial, which
explores the complexities of the early Mexican history of Los Angeles. She has a BFA
and MFA from CalArts in photography and an interdisciplinary BA in the social
sciences from UCLA.
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Nadine Krstil!, CARS' Database Manager, received her BFA in Dance from the
University of Arizona and her Master's in Dance Ethnology from UCLA. She has
produced, choreographed and/or performed in modem dance as well as
multicultural dance events in Philadelphia, Tucson and in Los Angeles. Ms. Krsti~
was instrumental in propelling the University of Arizona's International Dance
Ensemble to state-wide acclaim as its Artistic Director from 1981 to 1983. During that
time, she was the Assistant Supervisor of Performing Arts for the Tucson Parks &
Recreation Department and taught a wide array of dance classes in this extremely
successful program. While under a Fulbright-Hayes Scholarship 1985-87 and
searching for her roots, she conducted research on creative expression in Carnival
dance traditions in the Croatian Littoral. Since returning to the United States, she
has contributed extensively to the South Slavic dance community in Los Angeles
and last year choreographed for and directed 100 dancers representing the Eastern
European community of Los Angeles at the Olympic Festival Opening at Dodger
Stadium. She has served on the editorial staff of the UCLA TournaI of Dance
Ethnology for over seven years and has had several articles published in this
internationally recognized publication. Ms. Krsti~ was involved in many aspects of
production for the 1990 Open Festival and the 1991 Parade of Masks.
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Aaron Paley is the President of CARS and is an expert in management, ,
administration and planning for the arts. He has directed several key Los Angeles
festivals including the 1990 Open Festival, Fringe Festival/Los Angeles in 1987 and
the 1988 Festival of Masks and served as Administrative Director of Pipeline
Theaters. Mr. Paley has developed several groundbreaking resources for Southern
California including the first complete guide to performing spaces, a self-help
. manual for performing artists and a computer database of artists, organizations and
audiences. A native of Los Angeles, Mr. Paley returned in 1986 from New York,
where he coordinated Dance Theater Workshops' two touring subsidy programs, the
National Performance Network and the International Suitcase Fund. A graduate of
the UCLA MBA Arts Management Program and UC Berkeley's College of
Environmental Design, he has worked with theaters, festivals, museums, art schools
and other art organizations as an administrator, producer, consultant and fundraiser.
His experience includes the Museum of Contemporary Art, the UCLA Wight Art
Gallery, Fiberworks Center for Textile Art, the French journal Art/Textile and the
National Endowment for the Arts. Mr. Paley lectures on arts issues at universities
and conferences, and he is a published fine arts photographer.
Peggy Riley, producer and curator of the Live at the Galaxy performing arts series,
has extensive professional experience in theater production, festival planning and
management. Ms. Riley was Line Producer for the 1990 Los Angeles Festival
responsible for the Opening Ceremonies and Procession, a two-day Native American
Pow Wow, Closing Weekend at Descanso Gardens, and over 30 Pacific Rim groups of
artists. In 1991 she produced the Santa Monica Festival, a two-day multicultural
celebration of the perfonning arts. Previously, she spent six years in theater, as a
stage manager, director, playwright, performer, technician, designer and literary staff
at such venues as LATC, the Mark Taper Forum, South Coast Repertory, the Crystal
Cathedral and numerous Civic Light Opera companies.
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CARS ASSO<L;\ TES BIOGRAPHIES ,~"
Page 3
Aaron Slavin, a founding member of CARS, has extensive professional experience
, '. in theater and film production, grantswriting, consulting and management for the
" ... arts, and Is the former Executive Producer of Pipeline Inc., Los Angeles' seminal
experimental theater, dance and perfonnance art organization. Mr. Slavin is a
specialist in computer applications and database design for the arts and has worked
extensively for RME &: Associates as a market researcher. Raised in Los Angeles, he
has worked as Production Associate at the Kentucky Center for the Arts in
Louisville, as Media Coordinator for the Governor of Guam, and as co-founder and
producer/director of Third Rail Media production company in San Francisco. Since
1986 he has collaborated as producer or production executive on many notable
productions, including the Angel's Flight series, John Woodall's Gim-Crack and Joe
Frank: In Performance for the Los Angeles Museum of Contemporary Art; the
KitchenCollective's award-winning production of The Mission; the CARS'
Celebrations! series at California Plaza, and, most recently, David Rousseve at the
Bradbury Building, a site-specific interdisciplinary perfonnance work for the Black
Choreographers Festival. Mr. Slavin is now producing his first feature film.
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Ootober 7, 1992
MI. Maria Boheve.'e
Boono.lo Development Agenoy
211 Korth "Bn Street, 3rd Ploor
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7-22-92
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