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REC'O.- ADMIN. OF'f.
IS92JUN I 6 PM Ii: 31
INTEROFFICE MEMORANDUM
TO: Mayor and Members of City Council
FROM:
Council Office
SUBJECT: Bicycle Criterium (August 29, September 12, 13) 1992
DATE: June 16, 1992
COPIES: James F. Penman, City Attorney
Shauna Clark, City Administrator
------------------------------------------------~------------------
This morning, Councilwoman Miller and I met with Ann Harris
and two principles of Pro Sports, Inc. regarding the hosting of 3
bicycle criteriums, pro and amateur, in the City of San Bernardino
on the above dates. The groundwork has been accomplished by Ann
Harris of Main Street and the information we received is exciting
and positive for the city of San Bernardino.
The criteriums would be 3/4 of a mile long with the
start/finish on 3rd Street in front of city Hall. The races would
be held between 2nd and Court Street, Arrowhead and "E" Street (see
map) . Street closure, barricades, medical support, cleanup,
insurance and advertising issues were addressed and conceptually
there are no major problems. A quick gathering of Police, Fire,
Courtesy Ambulance and Public Services indicated all issues can be
coordinated easily enough. A short meeting with Fred Wilson,
Assistant city Administrator, took place to close the loop. Parks,
Recreation and Community Services will be contacted for future
coordination.
Attached is a very preliminary budget. Pro Sports, Inc. will
be presenting their credentials and make a brief presentation if
the Common Council will agree to hear them as an urgency matter on
June 17 prior to the Budget Hearing. The urgency is a matter of
advertising in a national magazine that must have their copy in by
the afternoon of the 17th of June. A conceptual approval by the
Council will provide the "go ahead" for Pro sports.
Recognizing that time is short and of the essence, and
realizing that this will be a tremendous shot-in-the-arm for San
Bernardino, I recommend that we go forward with this item.
. G _ \\~ I tv.( \\J--l ~
ESTHE R. EST~~~(f
Councilwoman, First Ward
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Th.e BUd-Ligh.t/ Mair1
of Sar1 Berr1ardir1o Aug
Budget
The Bud Light City Center series of three Criteriums hosted by the
city of San Bernardino
street City
ar1d Sept
-----------------------------------------------------------------
I. Revenue
Stage 1
Stage 2 stage 3 Total
-----------------------------------------------------------------
Corporate Sponsorship
Anheuser Busch, Inc.
San Bernardino
Entrance Fees
$ 10,000
5,000
2,000
$ 10,000
5,000
2,000 '
$ 10,000'$
5,000
3,000
30,000
15,000
7,000.
In kind sponsorship
Media advertising
Equipment and Services,
AdcU tional inco_
Projected
1,000
1,000
1,000
1,000
1,000
1,000
3,000
3,000,
Total Revenue
7,000
65,000
---~-------------------------------------------------------------
II. Expenses
Stage 1
Stage 2 Stage 3 Total
-----------------------------------------------------------------
Prizes
Casb Awards $ 3,000 $ 3,000 $ 16,000 $ 22,000
Sprints 500 500 1,000 2,000
Prizes in kind 1,000 1,000 1,000 3,000
priems (proposed) 1,000 1,200 1,300 ' 3,500
Marketing
Advertising 8,000 1,000 1,000 10,000
Direct promotions 1,000 500 500 2,000
Race Production
Commentator and equipment 1,000 1,000 1,000 3,000
Barriers and security 500 500 500 1,,500
Insurance + USCF 2,000 2,000 2,000 6,000
Misc. 300 300 400 1,000,
AcbIinistration expenses
Salaries 2,000 . 2, 000 2,000 . 6,000
Misc adm expenses 1,000 1,000 1,000 3,000
Auto expenses 1,000 500 500 2,000
'1'otal expenses 65,000