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· CITY OF SAN BERLlRDINO - REQUEST o,R COUNCIL ~ION
"
From: Marshall W. Julian
City Administrator
Dept: City Administrator
Su~~: Reconsideration -- CRACKDOWN
Production -- Ways and Means
Committee
Date: July 27, 1989
Synopsis of Previous Council action:
7/17/89
Request for financial assistance referred to the Ways and Means
Committee.
7/24/89 -- Ways and Means Committee referred the matter to the Mayor and
Council for further discussion and possible action.
Recommended motion:
That the comprehensive report of the activities of the CRACKDOWN
program, requested by the Ways and Means Committee, be considered
by the Mayor and Council as a.whole -- and a decision made regard-
ing the City's ability to meet the organization's request for
$30,000.
. ~JoItg)t .~~
SIgn
Contact person: Marshall W. Julian
Phone:
5122
Supporting data attached:
Staff Report
Ward:
FUNDING REQUIREMENTS:
Amount:
Source: (Acct, No,)
(Acct. DescriPtion)
Finance:
Council Notes:
75-0262
Agenda Item No.
5-1
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CRACKDOWN!
Crackdown on drugs and gangs before they Crackdown on you!
REVISED BUDGET
In response to the concerns expressed by the Ways and Means
Committee. Here are the proposed uses of city expenditures for the
Crackdown program,
THEATER RENTAL
CELEBRITY TRAVEL & EXPENSES
ADVERTISING & PROMOTION
COSTUMES & MAKE-UP
SETS & LIGHTING
INSURANCE
MIS. SUPPLIES
TOTAL COST:
12,000.00
8,000.00
5,000,00
1,800.00
1,300.00
1,400,00
500.00
$ 30,000,00
Here are the statistics on the targeted youth the Crackdown program
has helped in their struggle to survive.
106,293 reached directly via live performances, television, radio, and
print,
615 directly involved participants in performances,
l,8S1 directly counseled via private sessions, auditions, rehersals,
and talent competitions,
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1,250 to be reached and counseled during the critical summer months,
THANK-YOU FOR YOUR SUPPORT OF SUCH A VITAL AND HARD HITTING ANSWER TO
DRUG-ABUSE AND GANGS IN OUR COMMUNNITY,
Response to Ways & Means Request
Submitted: 7-24-89
" CITY OF SAN BER,QRDINO - REQUEST ~R COUNCIL ACTION
STAFF REPORT
The Ways and Means Committee met with Mr. Herndon on July 24,
1989. Mr. Herndon was hopeful that the financing requested
for this theatrical production directed toward youth and the
dangers of drugs would qualify for funding out of the Arts
portion of the City'S cultural resources.
This program is meritorious and undoubtedly would be
beneficial in the war on drugs; however, the sum requested
($30,000) does not appear to be appropriate in light of the
several additional requests which other organizations will be
making for the funds in question. Concern was expressed that
the trips outside of the City of San Bernardino diluted the
direct effect which the program might otherwise have on local
problems.
It was the consensus of the Ways and Means
this matter be presented to the Mayor and
whole, for overall policy discussion.
Committee that
Council, as a
75.0264
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TO: The Mayor and Common Council
City of San Bernardino
FROM: Ruben Berdon
CRACKDOWN! Inc.
June 29, 1989
RE: Emer,ency
Funding Request
CRACKDOWN! is an inovative anti-drug abuse youth pro,ram
which originated in the recreation room of a local federal
housing project with primary support from the Boys and Girls
Clubs of San Bernardino.
This program offers youth active participation in several
activities desi,ned to counter their involvement in dru, use
or dru, trafficking. Throu,h its unique neighborhood-based
format, utilizing peer counselors and performers from the ranks
of the target youth themselves, CRACKDOWN! strikes at the heart
of the problem by starting from within rather than outside of
the hardest hit population. This causes the youth to identify
with the program goals almost immediately.
We are contactin, you at this time due to an emergency crises
in funding for CRACKDOWN!, We are requesting that the City of
San Bernardino allocate one-half, or $30,000, of the needed
'60,000 for continuation of this effective anti-drug program
during the critical summer months. The county of San Bernardino
has been requested to allocate the $30,000 balance needed.
We believe CRACKDOWN! to be eli,ible for general funds,
cultural arts funds, fine arts funds,Community Developement Block
Grant funds, and Community Service funds, Your assistance at this time
will benefit many youth from the hardest hit population in our
community.
Attached are CRACKDOWN! materials and format for your review.
REASON FOR PLACEMENT ON THE SUPPLEMENTAL AGENDA:
Material received too late for placement on
regular Agenda.
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FOUR MONTH PLAN
" OPERATION CRACKDOWN "
The following is a proposed four month workplan for the remaining
four months of contract operation effective July I, 1989 through
October 30, 1989. If accepted, Crackdown will continue to bring its
inovative anti-drug/anti-gang educational message to our youth. This
culturally receptive message has been credible with the youth of
low-income urban and semi urban areas.
The primary efforts of the Crackdown staff will be geared toward
outreach and performance activities designed to increase the audience
of youth exposed to the anti-drug message. This outreach campain
will extend to area schools as well as to youth in other cities.
In addition to presentations for the San Bernardino Unified
School District, the Rialto Unified School District, the Riverside
Unified School District, and the Moreno Valley Unified School District,
several out-of-state performances have been planned for the Crackdown
cast,
The plans involve the use of two (2) peer counselors to more
effectively interact with targeted youth. and offer older youth a
chance to develope leadership skills,
The following is a list of the "Operation Crackdown" staff,
followed by an overview of their duties and responsibilities:
Program Coordinator
Ruben Berdon
Administrative Assistant
/
Hanny Brodie
Consultant
Li ta Pezant
Producer/Director
Tony Gre,ory
Lisa Daniels
Secretary (1/2 time)
Bookeeper
Tracy earthen
Veronica Calhoun
Stage Hand
Peer Counselor
Alan Anderson
Peer Counselor
Perry Frazier
Cast
(Production Cast)
The 1/2 time secretarial position mentioned above is calculated at
50~ of the original bUdget allocation tor secretary, and allows for a
part-time secretary to be assigned and accessible to Crackdown staff.
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FOUR MONTH PLAN
PROGRAM COORDINATOR:
This position is responsible for the overall implementation and
coordination of activities involved with the conductin, of the pro,ram.
The Pro,ram Coordinator supervises the work of all Crackdown staff,
approves activities, insures timelines, and ,enerally directs the
carryin, out of the pro,ram objectives.
ADMINISTRATIVE ASSISTANT
This position assist the pro,ram coordinator with the plannin, of
performances and pro,ram lo,istics, makes travel and 10d,in,
arran,ements, facilitates community and school based outreach
arran,ements, and insures the smooth flow of paperwork, both internally
as well as documentation needed forr outside a,encies.
CONSULTANT:
This posistion serves as a consultant to program staff and cast in
facilitatin, performance sites, community relations, publicity
information, press releases, and school site relations. The Consultant
is also responsible for preparation of staff reports, activity recap
reports, and the developement of written materials as needed.
PRODUCER/DIRECTOR:
This position is responsible for the coordination and supervision
of the performance cast, sta,e hands, ect.., The Producer/Director
conducts rehersals, supervises stage design, insures that each planned
performance is conducted in a professional and thorough manner.
The Producer/Director supervises all script changes and is responsible
for talent recruitment.
SECREATARY:
This position types all necessary paperwork for the Crackdown
program, maintains files and records, reproduces and collates scripts.
reports,program brochures, ect... The Secreatary assists the Coordinator
in the monitorin, of timelines and personnel matters.
BOOKEEPER :
This position is responsible for the accurate maintenance of fiscal
records of the pro,ram.
STAGE HAND:
This position is responsible for the costumin" stage design,
technical sta,e production, and ,eneral production work outside the
confines of the performers or the Producer/Director.
PEER COUNSELORS:
This position is vital in the ongoin, one-on-one communication
with participating youth. The Peer Counselor serves as Bi, Brother
and Big Sister to the involved youth, and are in position to quickly
identify chan,es in participant behavior, discuss problems,
and sug,est solutions. These Peer Counselors are also servin, as
liaisons to adult counselors and volunteers, in order to assist with
program activities and to access professional assistance as necessary.
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CAST:
These are the members of the production/performance cast who
perform the actin, roles, sin,in,.and dance acts within each production,
ACTIVITIES
JULY 1989
San Bernardino Unified School District
Salt Lake City Utrh
AUGUST 1989
Rialto Unified School District
Phoenix. Arizona
SEPTEMBER 1989
San Bernardino Parks and Recreation
Oakland, California
OCTOBER 1989
Riverside Unified School District
* New York. New York
* Wasington. D.C.
* JOINT TRIP
These activities will take place over the summer months and into
the new school year. Community centers' and school sites will be
utilized in coordination with supportive agencies.
A regular update report will be prepared by staff re,arding current
preparations for activities. and a recap report will be prepared
following each presentation as an averview of program performance and
follow throu,h.
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FOUR MONTH PLAN CRACKDOWN
BUDGET
STAFF COSTS: MONTH FOUR MONTHS
Program Coordinator $ 1.500 $ 6.000
Administrative Assistant 1.166 4.664
Consultant 1.333 5.332
Producer/Director 1,333 5,332
Secreatary 500 2.000
Bookeeper 400 1,600
Stage Hands 585 2.340
Peer Counselor 625 2.500
Peer Counselor 625 2.500
Cast 1,500 6,000
SUBTOTAL STAFF BASE $ 9.567,00 $38,268.00
Fringe (@14.0l%) 1.340.34 5.361. 36
STAFF SUBTOTAL $10.907,34 $43.629.36
OPERATIONAL COSTS:
Equipment 0 0
Supplies 200 800
Office Space 600 2,400
Insurance 200 800
Uti li ties 283 1,132
Postage 50 200
Cast Travel 3,250 13,000
Conferance Travel 0 0
OPERATIONS SUBTOTAL $ 4,583,00 $ 18.332.00
GRAND TOTAL $ 15,490.34 $ 61.961. 36
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COUNTDOWN TO CRACKDOWN
SYNOPSIS
Countdown to crackdown is an inovative anti-drug/anti-gang
educational intervention and prevention program developed for
youth by youth. Originally developed by youth residing in low-
income federal housing. and funded by the Boys and Girls Clubs
of San Bernardino in cooperation with the property supervisor
of a housing complex. Countdown to Crackdown offers an effective,
culturally receptive anti-drug message which can be duplicated
throughout federal housing complexes, recreation centers, and
Boys and Girls Clubs located in low-income urban and semi-urban
areas in the country,
The major components of Crackdown include dramatic stage
production, peer council, education/career planning, and youth
employment. Self-esteem and character building are stressed
throughout the implementation of each component, Youth involved
in Crackdown receive payment for their work in production and
peer counseling, and may receive school credit for participation
in tutorial and educational planning activities.
Parental and community service contracts are encouraged
by the program, and college students, public agencies (including
schools, public social service, and law enforcement), corporations,
and local businesses are also recruited to assist in resource
developement of various program components,