HomeMy WebLinkAbout37-Planning and Building
CITY OF SAN BEOiARDINO - REQUESCtFOR COUNCIL ACTION
From: Al Boughey, Director
Subject:
Appeal of Planning Commission denial of
Conditional Use Permit No. 91-39
Dept: Planning and Building Services
Date: April 23, 1992
Mayor and Common Council Meeting
May 4, 1992
Synopsis of Previous Council action:
On December 2, 1991, this item was continued to the Mayor and Common Council hearing of
January 6, 1992.
On January 6, 1992, this item was continued to the Mayor and Common Council hearing of
February 3, 1992.
On February 3, 1992, this item was continued to the Mayor and Common Council hearing of
March 2, 1992.
On March 2, 1992, this item was continued to the Mayor and Common Council hearing of April 6, l~
On April 6, 1992, this item was continued to the Mayor and Common Council hearing of April 20,1~
On April 20, 1992, this item was continued to the Mayor and Common Council hearing of May 4, 19~
Recommended motion:
That the hearing be closed and that the Mayor and Common Council deny the appeal and deny
Conditional Use Permit No. 91-39 based on the Findings of Fact contained in Exhibit D; or
That the hearing be closed and that the Mayor and Common Council approve Conditional Use
Permit No. 91-39 in concept and refer the matter back to staff to develop positive Findings
of Fact.
(-
I
~i
l t" fr,l!'_,(~ \ __
'j;.--s1gnature
Al _OUlt~\ ______
Contact person:
Al Boughey
Phone: 384-5357
Supporting data attached:
Staff Report
Ward:
3
FUNDING REQUIREMENTS:
Amount:
N/A
Source: IAcct. No.l
IAcct. Descriotion)
Finance:
Council Notes:
Allenda Item No.37
CITY 'OF SAN BE~RDINO - REQUESTOOR COUNCIL ACTION
STAFF REPORT
Subject:
Appeal of the Planning commission denial of Conditional
Use permit No. 91-39, requesting approval to construct a
billboard on the same site that a billboard was removed
to facilitate the construction of a retail center.
Mayor and Common Council Meeting of May 4, 1992
REOUEST
The applicant, Gannet outdoor Co., Inc., is appealing the denial of
Conditional Use Permit No. 91-39 by the Planning Commission. Under
the authority of Development Code section 19.22.080(1), the
appellant requests that the Mayor and Common Council approve a
conditional use permit to construct a billboard on the same site
that a billboard was removed to facilitate the construction of a
retail commercial center.
The subject property is located on the west side of the 700 south
block of "E" street, across from the Orange Show Fairgrounds. The
2.4 acre site is currently under construction for the development
of the "silo" retail shopping center. The site is located within
the CG-1, General commercial, land use zoning district.
BACKGROUND
On October 3, 1967, the City issued a building permit to Pacific
outdoor advertising to construct a billboard on the subject
property.
On March 7, 1991 Review of Plans No. 90-42 was approved to
construct a 35,000 square foot retail shopping center. The site
plan, as submitted to and approved by the Development Review
Committee, displaced an existing billboard by proposing a building
pad in its location. Shortly after the approval of Review of Plans
No. 90-42, building permits were issued, construction commenced and
the billboard was removed. On July 19, 1991, Gannet outdoor Co.,
Inc. submitted the application for Conditional Use Permit No. 91-
39, requesting to relocate the sign on the subject property.
On October 29, 1991, the Planning commission held a properly
noticed public hearing on Conditional Use Permit No. 91-39. The
hearing consisted entirely of a presentation of Staff's analysis
and recommendation: no other persons were present to speak in favor
or in opposition to the proposal. Staff's discussion primarily
focussed on the finding that the proposal is out of scale and
incompatible with the commercial development on the property, as
well as with the commercial development occurring in the
..,,,,.n71Fi4
"
'f
o
o
Conditional Use permit No. 91-39
Appeal of Planning commission's Denial
Mayor and Common Council Meeting of May 4, 1992
Paae 2
surrounding area. staff stated that the height and size of the
proposed billboard, 59 feet overall height and 672 square feet in
area, is a design appropriate only for high speed, limited access
highways, and is thus out of place on a city street, such as "E"
street. Staff added that the sign, as 'proposed, will add to the
visual congestion in the vicinity created by the large number of
nonconforming and abandoned pole signs.
Based on the discussion and in agreement with the staff
recommendation, a motion for denial was made and seconded by a
unanimous vote of the six attending Commissioners (Exhibit B).
On October 30, 1991, Ron Cipriani of Gannet Outdoor Advertising
contacted Staff and explained that a pressing commitment prevented
him from attending the hearing. He explained that he attempted to
contact the Planning Division on October 29 at approximately 4:45
p.m. to inquire about the possibility of a continuance, but the
phones were not being answered. Phones would not be answered at
that time of day because city Hall business hours end at 4:30 p.m.
Mr. cipriani stated that it was his full intention to be present at
the planning commission hearing to go on record as actively
supporting his employers' interests.
On November 6, 1991, the applicant, Gannet Outdoor Co., Inc.,
submitted an appeal of the planning commission's denial of
conditional Use permit No. 91-39 (Exhibit A).
The appeal of Conditional Use Permit No. 91-39 was originally
scheduled to be heard by the Mayor and Common Council on December
2, 1991. At the appellant's request, the item was continued to
January 6, 1992.
At the request of the Mayor, the hearing of the appeal was
continued to February 3, 1992, and staff was directed to pursue
negotiations with the appellant for the removal of two billboards
elsewhere in the City in exchange for the requested on-site
replacement. Staff's original understanding was that the appellant
was of~ering the removal of a billboard located on the south side
of Fifth street, adjacent to the Platt Building, as well as another
located on the site of a surface mining operation at the south side
of Fourth street, east of Rancho Avenue.
A concern of staff prior to negotiating with the billboard company
was that a replacement billboard on the subject property should be
reduced in height and area from what was originally proposed (59
feet overall height, 672 square feet of sign area). simply removing
the other two billboards as an exchange is not viewed as adequate
mitigation against the impact of a full-sized replacement on the
subject property (see Exhibit 0, pp. 3-4). However, when staff
-~_.,~~
,.
l
o
o
Conditional Use Permit No. 91-39
Appeal of Planning commission's Denial
Mayor and Common Council Meeting of May 4, 1992
Paae 3
contacted Roberta Sponsler of Gannet outdoor Co. to discuss the
issue, Ms. sponsler indicated that a reduction in the size of the
billboard is not acceptable because a smaller sized billboard will
not generate adequate revenue. Hence, no compromise was reached.
The item was heard by the Mayor and Common Council on February 3,
1992 and was continued to February 17, 1992 with direction that
staff negotiate further with the appellant and provide visual data
on the signs offered by the appellant for removal.
After the February 3, 1992 Council meeting, staff conferred with
Ron Cipriani of Gannet, who indicated that staff's original
understanding of the billboards offered for removal was incorrect.
The actual locations of the two signs offered are as follows: the
northeast corner of Arrowhead Avenue and Hilda Avenue, near the
City yards; and a City-owned parcel east of the 4th and 5th Street
junction. The billboard at the northeast corner of Arrowhead and
Hilda was allegedly removed on January 16, 1992 (see copy of work
order, Exhibit E), so staff was unable to provide photographic
support.
On February 17, 1992, the item was continued to March 2, 1992 at
the request of the appellant and staff,
On March 2, 1992, the item was continued, at staff's request, to
April 6, 1992, to allow negotiations with the appellant to proceed.
On March 24, 1992, Planning and City Attorney staff met with Mr.
cipriani. and discussed the possibility of removing the Platt
Building sign and lowering the height of the proposed sign (in
addition to removing the sign at the 4th/5th Street junction) in
exchange for approving the installation of the proposed sign. Staff
and Mr. Cipriani mutually agreed to request a continuance from
April 6, 1992 to April 20, 1992, so that Mr. Cipriani could confer
with his staff to determine whether Gannet would agree to accept
these two additional conditions.
On April 1, 1992, Mr. Cipriani contacted staff with the following
responses:
1. Gannett will not agree to remove the Platt Building billboard
without monetary compensation.
2. Gannett will not agree to lower the height of the proposed
sign because existing signs to the north and south of the
subject property would obscure visibility.
It should be noted that both the Platt Building sign and the
4th/5th street sign are single-sided signs, whereas the proposed
Yll
-I.
ilIlIJ
.
't
o
o
Conditional Use permit No. 91-39
Appeal of Planning Commission's Denial
Mayor and Common Council Meeting of May 4, 1992
Paae 4
billboard on South "E" Street is a double-sided sign. If this
Conditional Use permit is approved, staff believes that both
existing billboards should be removed, in addition to reducing the
height and area of the replacement billboard. As indicated
previously in this staff report, the appellant has stated that the
size proposed for the new billboard is not negotiable. Please refer
to the table in Exhibit F for a comparison of the conditions of
approval proposed by the appellant with those proposed by staff.
Based on the context of the respective surrounding areas, it is the
conclusion of staff that a double-sided billboard at the proposed
location would be a greater detriment than the retention of the
existing single-sided sign at the 4th/5th Street junction without
further mitigating factors.
On April 20, 1992, the Mayor and Common council continued the item
to May 4, 1992.
OPTIONS AVAILABLE TO THE MAYOR AND COMMON COUNCIL
The Mayor and Common Council May deny the appeal and deny
Conditional Use Permit No. 91-39.
OR
The Mayor and Common Council may continue the item, uphold the
appeal, approve Conditional Use permit No. 91-39 in concept and
direct Staff to prepare findings.
RECOMMENDATION
It is the recommendation of Staff that the Mayor and Common council
deny the appeal and deny conditional Use Permit No. 91-39 based on
the Findings of Fact contained in Exhibit D.
Prepared by:
Gregory S. Gubman
Assistant Planner
for A1 Boughey, AICP
Director of Planning and Building Services
D -
Letter of Appeal
Statement of Planning Commission Action
Official Notice of Public Hearing before the
Mayor and Common council
Staff Report to the Planning Commission dated
October 29, 1991
copy of Gannet work order indicating removal
date of billboard located at the northeast
corner of Arrowhead and Hilda Avenues
Exhibits:
A -
B -
C -
E -