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CITY OF SAN BERQRDINO - REQUEST O>>R COUNCIL ACTION
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From: Al Boughey, Director
Subject: Development Code Amendment No. 92-02
Dept: Planning and Building Services
Mayor and Common Council Meeting
April 6, 1992
Date: March 11, 1992
Synopsis of Previous Council action:
On January 21, 1992, the Mayor and Common Council continued the hearing of the
appeal of Variance No. 91-16 to April 6, 1992 to enable the applicant to submit
an application to amend the Development Code relative to the sign criteria applicable
to the requests of Variance No. 91-16
Recommended motion:
That the hearing be closed and that the first reading of the ordinance be
waived, and the ordinance be laid over for final passage; or
That Development Code Amendment No. 92-02 be denied.
Signature
Contact person:
Al Boughey
Phone:
384-5357
Supporting data attached:
Staff Report
Ward:
Citywide
FUNDING REQUIREMENTS:
Amount:
N/A
Source: (Acct. No.1
(Acct. DescriPtion)
Finance:
Council Notes:
75.0262
AQenda Item No Sq
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CITY OF SAN BER~RDINO - REQUEST (~R COUNCIL ACTION
STAFF REPORT
Subject: Development Code Amendment No. 92-02
Mayor and Common Council Meeting
April 6, 1992
REOUEST
The request is for an amendment to Chapter 19.22 of the Development
Code to establish new Sign Program requirements and standards and
to establish Monument Sign Standards for Multi-Tenant Centers in
Commercial land use districts.
BACKGROUND
The applicant, Gatlin-Doerken Properties, submitted Variance No.
91-16 on September 27, 1991. The Variance application was a
request for eight variances of Development Code Sign Standards for
a proposed 310,283z square foot mUlti-tenant shopping center on
31. 05 acres on the north side of Highland Avenue at the termination
of Boulder Avenue. On October 29, 1991, the Planning Commission
granted two of the variance requests, denying the remaining six on
the grounds that approval would constitute granting a special
privilege to the applicant. The applicant appealed the Planning
Commission's denial of the remaining six variances to the Mayor and
Council. On December 2, 1991, the Mayor and Common Council
continued the hearing of the appeal to allow staff time to meet
with the appellant. On January 15, 1992, staff met with the
appellant and suggested that an application be filed with the City
to amend the Development Code sign criteria applicable to the
center. As a result of staff's meeting with the applicant, on
January 21, 1992, the Mayor and Common Council continued the
hearing of the appeal to April 6, 1992, to enable the applicant to
submit an application to amend the Development Code relative to the
sign criteria applicable to the Variance requests. Development
Code Amendment No. 92-02 is that amendment request.
CEOA STATUS
This ordinance addresses only on-premise signs. Pursuant to
Section 15311 of CEQA, on premise signs are categorically exempt
from the California Environmental Quality Act, and this ordinance
only establishes how they may be constructed.
ANALYSIS
Definition.
In Development Code Section 19.22.040(2), Sign Programs, reference
is made to trademarks, logos, and major tenants. However, Section
19.22.030, Definitions, does not contain any definitions pertaining
to trademarks, logos, or major tenants. This amendment proposes to
add these definitions alleviating this deficiency.
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Development Code Amendment No. 92-02
Mayor and Common Council Meeting
April 6, 1992
Page 2
siqn proqram Standards
Logos and trademarks are addressed in Development Code Section
19.22.040(2). This section allows only major tenants to deviate
from an approved sign program to accommodate logos and trademarks.
No other tenants are permitted logos or trademarks in their signs.
The intent of this restriction is to ensure uniformity of multi-
tenant center siqnage. However, restricting tenants other than
major tenants from having logo signs creates an incentive for non-
major tenants to seek multi-tenant centers that do not have logo or
trademark restrictions. The result can be an empty center with
uniform signage.
The proposed Development Code Amendment removes the restriction on
logos and trademarks for non-major tenants and ensures uniformity
of signage by requiring the sign program to be submitted and
processed concurrently with the project development application.
Requiring the sign program before the shopping center is built
creates an incentive for the shopping center architect to work with
the sign graphic artist to create a center with architecturally
compatible signs. Uniform sign colors, materials, mounting,
placement, etc. are all specified requirements of the program. No
restrictions on letter style have been specified since uniformity
is ensured through specification of allowable colors, letter height
and sign placement. Logos are permitted, but are restricted to 25
percent of the allowable sign area to ensure that a sense of
uniformity is maintained.
Pad Tenant Monument Siqns
Small pad tenants (businesses located on pads less than 5,000
square feet in area), and not a part of a multi-tenant center are
allowed a monument sign for their business, providing that they
have at least 150 lineal feet of street frontage, pursuant to Table
22.01(C) (1) (d). Small pad tenants that are part of a multi-tenant
center are not permitted a monument sign regardless of lineal
street frontage, pursuant to Table 22.01(C) (3) (d). This creates a
disincentive for small businesses looking for a small pad tenant
space to locate at a multi-tenant center.
The proposed amendment removes this disincentive by revising Table
22.01(C) (1) (d) and (C) (3) (d) to allow the signs with no change in
district standards for small pad tenants, part of a multi-tenant
center or not part of a multi-tenant center, regardless of pad
size, providing that there is at least 100 lineal feet of street
frontage.
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Development Code Amendment No. 92-02
Mayor and Common Council Meetinq
April 6, 1992
paqe 3
Center Identification Monument siqns
Reqional and semi-reqional shoppinq centers rely on a larqe market
area to remain viable. They require qreater visibility than do
other multi-tenant centers. As a result of an informal survey by
staff, semi-reqional and reqional shoppinq centers were found on
sites qreater than 25 acres in size. In order to qive these
centers qreater visibility, Development Code Amendment No. 92-02
amends Table 22.01(C) (3) (e) to allow such centers a monument siqn
25 feet in heiqht with 120 square feet of area per siqn face,
provided that the center has at least 1,200 square feet of street
frontaqe. The street frontaqe requirement was felt to be necessary
since several of the centers in the survey that were less than 25
acres were found to have frontaqes nearly 1,000 feet in lenqth.
The siqn development standards for centers wi':h less than 25 acres
of site area would not chanqe under the amendment.
Durinq the Planninq commission hearinq of Development Code
Amendment No. 92-02, the applicant expressed concern that if a
separate provision in this section were not established to provide
for a separate siqn area specifically for center identification
(center name only), a disincentive would be created for the
inclusion of the center name in the siqn at all, with the multi-
tenant centers allottinq the entire allowable siqn area of their
monument siqns to major tenant names only. The Planninq Commission
noted the concern and directed staff to add a section to remove the
disincentive. The applicant has indicated that they would prefer
a provision providinq area in addition to the present allowable
siqn areas to accommodate the center name. Staff however, believes
that the disincentive can be removed by addinq a section requirinq
a minimum of 20 percent of the allowable siqn area of the monument
siqn to be dedicated to the center name. Staff prefers this
alternative because the allowable areas specified by the
Development Code were oriqinally intended to accommodate the center
name and the name(s) of major tenant(s).
other proposed Chanqes
Development Code Amendment No. 92-02 (DCA 92-02) proposes several
other minor chanqes to make the Siqn Code more understandable.
DCA 92-02 will amend Table 22.01(C) (1) (f) under the cateqory
"CLASS," to add "(freeway adjacent)" immediately under the words
"Business Identification". It is not immediately clear from the
table that this section pertains to freeway adjacent business
identification siqns without readinq under the "Remarks" section
for the item.
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Development Code Amendment No. 92-02
Kayor and Common Council Keetinq
April 6, 1992
paqe 4
The amendment further proposes that Subsection (1) of Section
19.22.070, Temporary siqns on paqe 1II-25 be moved to section
19.22.050, Exempt Siqns as Subsection (l)(Q). Kovinq this section
to section 19.22.050 as an exempt siqn removes the requirement for
a siqn permit for this type siqn, and reduces enforcement costs for
the city. The amendment also adds a sentence to the provision
allowinq temporary window siqns to be painted on the outside of the
window.
PLANNING COMMISSION
On February 18, 1992, the Planninq Commission recommended that the
Kayor and Common Council approve Development Code Amendment No. 92-
02 with the inclusion of a provision to ensure dedicated area for
center identification siqnaqe on Center Identification Konument
Siqns.
KAYOR AND COUNCIL OPTIONS
The Kayor and Common Council may approve Development Code Amendment
No. 92-02 as proposed by staff: or
The Kayor and Common Council may deny Development Code Amendment
No. 92-02.
RECOMMENDATION
It is recommended that the Kayor and Common council adopt the
ordinance which amends Sections 19.22.030, 19.22.040(2),
19.22.050(1),19.22.070(1) and Table 22.01 of the Development Code.
Exhibits:
I.
II.
III.
Kichael R. Finn, Associate Planner
for Al Bouqhey, Director
Planninq and Buildinq Services
Findinqs of Fact
Ordinance
Staff Report
A. Findinqs of Fact
B. Proposed Chanqes to Section 19.22.030 and
19.22.040(2)
C-1. Proposed Chanqes to Table 22.01(C) (1) (d)
C-2. Proposed Chanqes to Table 22.01(C) (3) (d)
C-3. Proposed Chanqes to Table 22.01(C) (3) (e)
C-4. Proposed Chanqes to Table 22.01(C) (1) (f)
C-5. Proposed Chanqes to Table 22.01(C) (5) (a)
D. Proposed Wordinq for New Section
19.22.050(1) (Q)
Prepared by:
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CITY OF SAN BERNARDINO PLANNiNG
AND BUILDING SERVICES DEPARTMENT
CASE nr-l!. q?_n?
FINDINGS OF FACT
AGENDA ITEM 4
HEARING DATE 2-18-92
PAGE 7
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ATTACHliENT A
Fn-DI~GS OF FACT
1. The proposed amendment is consistent with the ~eneral Plan in
that the amendment will more effectively implement General
Plan Policies requirina the consolidation of multi-tenant
sianaae int~ lIell designed. distinctive sians that are well
intearated lIith site and buildina design.
2. The proposed amendment would not be detrimental to the public
interest. health. safety. convenience. or welfare of the City,
in that the amendments should improve business viability for
multi-tenant centers. The proposed amendment will not affect
public health or safety in the City.
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PlM-&OI pMJe IOF 1
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Exhibi t !
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CITY OF SAN BERNARDINO PLANNING
AND BUILDING SERVICES DEPARTMENT
...
SUMMARY
AGENDA ITEM
HEARING DATE
WARD
3
2-18-92
Citywide
...01
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~PUCNIT:Gatlin-Doe=ken Developmen~
W 11835 Olympic Blvd., Ste 9'~
rn DEVELOPMENT CODE Al'IENDMENT ~7est Los A.-:.geles, CA 90064
< 92-02 OWNER: N/A
(,) NO.
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l- An amendment to Development Code Chapter 19.22, Sign Regulations
rn concerning Sign ?rograms and Sign Developmen~ Standards for
W multi-tenant centers.
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EXISl1NG GENERAl PLAN -...
PRCPERTY LAND lJSI; ZONING OESIGNATlON
( GEOLOGIC I SEISMIC DYES ) ( FLOOD rlAZARD 0 YES :J ZONE A )( SEWEi'lS: W YES )
HAZARD ZONE: C!NO CINO
ZONE: 0 NO = :rNE B
( HIGH FIRE D YES )( AIRPORT NOISEI 0 YES ) REDEVELOPMENT = YES ""]
HAZARD ZONE: D CRASH ZONE: PROJECT AREA:
NO D NO ~NO
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(~ o NOT o POTENTlAL SlGNIFlCNIT ::r:l ~ APPROVAl
APPUCABLE EFFECTS WITH 0
MITIGATING MEASURES ~ 0
zrn NOE.IA CONDmONS
WCJ II.Q
:Ez lC3 EXEMPT o E.I.R. REQUIRED BUT NO II.Z 0 DENiAl
z- Section 15311 SIGNIFICANT EFFECTS <W
OQ WIlH MnGATlNG ~==
a::il MEASURES == 0 CONTlNUANCETO
-II. ':)
> o NO SlGNIFlCNIT o SIGNIFICANT EFFeCTS
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W EFFEC....S SEE ATTACHED E.R.C. W
MINUTES ) a::
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Exhibit III
'CITY OF sAQaERNARDINO -O.v1EMORANDUM
To Planning Commission
From Al Boughey, Director
Planning & Building Sv
Date February 4, 1992
Su~~t Development Code Amendment No. 92-02
Approved
Agenda Item i 3
Daa February 13, 1992
APPLICANT
Gatlin-Doerken Properties, Inc.
11835 Olympic Blvd., Suite 975
West Los Anzeles, CA 90064
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REOUEST
The applicant is requestinz an amendment to Development Code
Chapter 19.22, Sian Reaulations, concernina Sian Pro&rams and Sian
Development Standards for aulti-tenant shoppina centers.
Specifically, the amendment would remove the limitation on logos
and letter styles for sians in all aulti-tenant centers, and permit
a areater nuaber of sian colors and laraer monument sians for larae
lIulti-tenant shoppin& centers, 25 acres or areater in area.
CALIFORNIA ENVIRONMENTAL QUALITY ACT
On premise sians are exellpt froa the California
Quality Act (CEQA) pursuant to Section 15311 of
ordinance addresses only on-preaise sians.
Environaental
CEQA. This
GENERAL PLAN CO~SISTENCY
The proposed is Development Code Aaendment is consistent with the
.General Plan in ~hat the aaendment will more effectively implement
General Plan Policies requirina the consolidation of aulti-tenant
sianaae into well desianed, distinctive sians that are well
intearated with site and buildina desian.
BACKGROUND
On September 27, 1991. the applicant sub..itted Variance No. 91-16.
Variance No. 91-16 vas a request for eiaht variances of Development
Code Sizn Standares for a proposed 310,283!. square foot lIulti-
tenant snoppina center to be constructed on 31.05 acres located on
the north side of Kiahland Avenue at the termination of Boulder
Avenue, approxiaately ~OO feet east of Denair Avenue. On October
29, 1991, the Planning Co....ission &ranted two of the requests for
Variance, and denied the re..ainin&_six based on an inability to
..ake the necessary findin&s. The applicant appealed the denial of
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CITY OF SAN BERNARDINO PLANNING
AND BUILDING SERVICES DEPARTMENT
CASE
DCA 92-02
J
2-18-92
3
OBSERVATIONS
AGENDA ITEM
HEARING DATE
PAGE
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the remainini six variance requests to the ~ay~r and Council. As
a result of the appeal, it has become apparent that Code lIay be
overly restrictive concernins losos and tradellarks. and that sisn
code standards for larger resional and selli-resional multi-t~~ant
shoppins centers should be developed. and the present Sign Code
amended. The applicant has submitted this Development Code
Amendment application at the recollmendation of the ~ayor and COllllon
Council.
ANALYSIS
In the analysis. staff consulted the ShoDoin2 Center DeveloDment
Handbook. 2nd Edition. published in 1985 by the Urban Land
Institute (ULI). The ULI book vas consulted in an effort to obtain
a viable classification of multi-tenant shoppini centers for use by
the City. The ULI classification vas found to be unusable for the
City. As a result. an infor.al survey of multi-tenant shoppina
centers vi thin the City limits vas also conducted.
Ultimately. as a result of the survey. it vas determined that site
size vas the best .eans of classifyina .ulti-tenant centers in the
City. Se.i-reiional and reiional multi-tenant shoppins centers in
the City serve a market area that extends beyond the City Limits.
Typically. the semi-reiional centers serVe the local com.unity as
well as adjoinini communities. vhereas the reiional centers serve
a market even beyond the local community. adjoinini communities.
In the City. such semi-reiional and reiional multi-tenant centers
were found to be ireater than 25 acres in site area. This is
likely because multi-tenant centers larier than 25 acres in area
must rely on a semi-regional or reiional market to remain viable.
DeEinitions
In reviewina Chapter 19.22 of the Development Code. it was noted
that no definitions had been provided concernini anchor tenants.
loaos. or trademarks. As a part of this amendment. def:nitions for
these terms have been proposed to be added to Section 19.22.030
(See Attachment "B").
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Pl.AN-I.GI PAGE 1 OF 1
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CITY OF SAN BERNARDINO PLANNING
AND BUILDING SERVICES DEPARTMENT
CASE iJCA 92-02
OBSERVATIONS
AGENDA ITEM
HEARING DATE
PAGE
'1
2-18-92
4
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Sign'Program 3tandards
Logos and trademarks are addressed under Section 19.22.J40(2) of
the Deve,op~enc Code. This section permits only major tenants to
deviate from.n approved sign program to accommodate logos and
trademarks; no other tenants are permitted logos or trademarks.
The intent of this section is not to be overl~' restrictive
concerning logos and trademarks. rather it is an attempt to ensure
uniformity of multi-tenant center signage. Restricting all but
major tenants froa having logos and trademarks creates an incentive
for non-major tenants to seek Ilulti-tenant centers without these
restrictions. lIaking it difficult for nell centers IIith these
restrictions to lease their slIaller tenant spaces. The result is
an empty center with uniforll signage.
However. uniformity can be created during the project design stage
by creating an incentive for the center architect to IIork IIith the
sign graphic artist to create a center with architecturally
cOllpatible signs. This proposed allendllent creates this incentive
by requiring the sian proarall to be subllitted and processed
concurrently with the project application. Uniform sian colors.
lIaterials. 1I0untina. placellent. etc. are all specified requirellents
in the prograll. No restrictions on letter style have been
specified since uni!orllity can be obtained throuah sign color.
height and placellent. toaos are perllitted by the ordinance
allendment. To ensure the logos present a sense of uniforllity. they
are restricted to 25 percent of the allowable siltn area (See
Attachllent "B").
Pad Tenant .'Ionu.e,t :;i/lns
Businesses located on small pads (less than 3.000 square feet). and
not a part of a lIulti-tenant center are permitted a 1I0nument sign
for their business under current code. providing that there is 150
feet of street frontage. Businesses located on Slla 11 pads (less
than 3.000 square feet) and a part of a lIulti-tenant center are not
permitted a monullent siltn under current code reltardless of
frontage. This creates a disincentive for small businesses looking
for a sllall pad to locate at a multi-tenant center. and brings the
equity of the Sign Code into questio~.
The proposed amendment solves this dilellma by revising the Table
22.01(C)(I)(d) and (C)(3)(d) to allow the siltns IIith no change in
district standards for slIall tenant pads. pa~t of a multi-tenant
center or not part of a multi-tenant center. regardless of size.
providing that there is at least 100 feet of street frontaae (See
Attachments .C-l" and "C-2").
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JII.AN.8.DI PiQElOFI
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CITY OF SAN BERNARDINO PLANNING
AND BUILDING SERVICES DEPARTMENT
OBSERVATIONS
CASE
AGENDA ITEM
HEARING DATE
PAGE
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DCA 92-02
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Center Identification Yonument Sizns
Regional and semi-regional shopping centers rely on a larger market
area to remain viable. As such. they require greater visibility
than do other multi-tenant centers. As discussed previously. as a
result of an informal survey. semi-regional and regional centers
within the City were found on sites greater than 25 acres. Hence
in order to give these centers greater visibility. the amendment
proposes amend Table 22.01(C)(3He) to allow such centers a
lIonument sign 25 feet in height with 120 square feet of area per
sign face. provided that the center has 1.200 feet of street
f:ontage. The street frontage requirement was felt to be necessary
sInce several of the centers in the survey that were less than 25
acres were found to have frontages very nearly 1.000 f.,.,t in
length. The slgn development standards for centers with less than
25 acres of site area would not change under the proposed amendment
(Se., Attachm.,nt "C-3").
Other proposed chanles
Several other minor changes are proposed by staff to make th., Sign
Code more understandable and easier for the City to enforce.
Staff proposes that Table 22.0ltC)(1Hf} be amended under the
category "CLASS." to add "(freeway adjacent)" immediately under the
words "Business Identification" (Attachment "C-....). It is not
imllediately clear froll the table that this section pertains to
fr.,eway adjacent business identification signs. The amendllent
should help aake it clear tbat the business identification sign
~eferred to in this section is a freeway adjacent business
identification sian.
Staff further proposes that Subsection (1) of Section 19.22.070.
Temporary Signs on page 111-25. be moved to Section 19.22.050.
Exempt Signs as Subsection (1)(Q). The reason for the proposal is
that it has be.,n difficult and costly for the City to enforce the
requirement of a sign permit for the temporary window signs under
Section 19.22.070. Moving tbis subsection to Section 19.22.050 as
an exempt sign removes the requirement for a sign permit.
eliminating the enforcement problem. and also makes it easier for
businesses to advertise using temporary window signs. Staff also is
recommending that a sentence be added permitting temporary window
signs to be painted on the outside of the window (See Attachment
"D"). The reference to t.,mporary window signs in Table 22.01 on
page 111-37 would be changed to reflect the new section location
(Attachment "C-5").
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CITY OF SAN BERNARDINO PLANNING
AND BUILDING SERVICES DEPARTMENT
CASE
DCA 92-02
AGENDA ITEM
HEARING DATE
PAGE
4
2-18-92
6
OBSERVATIONS
CONC"LUSION
The proposed amendment to the sizn code should improve the
leaseability of tenant spaces in multi-tenant centers by alloving
logos and trademarks vhile retaining uniformity of design throuzh
reviev and approval of a sizn program. The proposed amendment viii
allov greater identification for se~i-regional and regional multi-
tenant centers by permitting l~rger center identification monument
signs. The amendment viii also help to make the code mor~ useable
through minor changes designed to make the code mote
understandable.
RECOMMENDATION
Staff recommends that the Planning Commission recommend that the
Hayor and Council approve Development Code Amendment No. 92-02
subject to the attached Findings of Fact /Attachment "A").
submitted.
and Building Services
Attachment "A"
Attachllent "B"
- Findings of Fact
- Proposed Changes to Section 19.22.030 and
19.22.040(: )
- Proposed Changes to Table 22.01IC)(1)(d)
- Proposed Changes to Table 22.01/C)(3)(d)
- Proposed Changes to Table 22.01/C)(3)(e)
- Proposed Changes to Table 22.01IC)(I)(f)
- Proposed Changes t? Table 22.011~)(3)/a)
- Proposed ~ording for ~ev Section
19.22.050(1)(Q)
Attachment .C-l"
Attachment "C-2"
Attachment "C-3"
Attachment "C-.."
Attachment "C-SIt
Attachment "0"
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CITY OF SAN BERNARDINO PLANNING
AND BUILDING SERVICES DEPARTMENT
CASE !)rll q?_n?
FINDINGS OF FACT
AGENDA ITEM 4
HEARING DATE 2-18-92
PAGE 7
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ATTACH~ENT A
FI~DI~GS OF FACT
1.
The proposed amendment is consistent with the General Plan in
that the amendment will more effecth"ely implement General
Plan Policies requiring the consolidation of multi-tenant
signage into well designed. distinctive signs that are well
integrated with site and building design.
2.
The proposed amendment would not be detrimental to the public
interest. health. safety. convenience. or welfare of the City.
in that the amendments should improve business viability for
multi-tenant centers. The proposed amendment will not affect
public health or safety in the City.
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At-=ach.ment liB-
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19.22.030 DEFIHZTIONS
Anchor Tenant. A shoppinq center key tenant, usually the larqest
or one of the larqest tenants located within the shoppinq center,
which serves to attract =ustomers to the center through its size,
prOduct-line, name and/or reputation. The term anchor tenant is
interchanqeable with the term major tenant.
~. An established identifying symbol or mark associated with
a business or corporation.
Trademark. A word or name which, with a distinctive type or letter.
style, is associated with a business or corporation in the conduct
of business.
19.22.040 SIGN PERMIT REQUIRED
2. SIGN PROGRAM
A S:.gn permit for a sign program shall be required for all new
commercial, office, and industrial centers consisting of 3 or
more tenant spaces. '!'he program shall be filed with t11e
project application to construct the center, and shall be
processed concurrently with the project application. The
purpose of the proqram shall be to inteqrate signs wit!l
buildinq and landscaping desiqn to form a unified
architectural statement. '!'his shall be achieved by:
A. Usinq the same background color, and allowinq the signs
to be up to 3 different colors per multi-tenant center
smaller than 25 acres in area, and up to 5 different
colors per multi-tenant center 25 acres in area or
qreater.
B. Using the same type of signs, cabinet supports, or method
of mounting for signs, and the same type of constructi::JD
material for components, such as siqn copy, cabinets,
returns and supports.
C. Using the same form of illWllination for the signs.
D. Specifyinq uniform siqn placement, letter heiqht, and
logo heiqht for both anchor tenants and minor tenants.
E. Logos may be permitted and are not subject to the color
restrictions specified in the proqram. However, no loqo
may exceed 25 percent of the allowable sign area as
determined by Table 22.01, Siqn Requlations by Land Use
Cateqory.
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At-tachme:1t
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19.22.0S0(1)(Q)
"D.
OC
Q. Temporary window signs may be permitted on the inside of
windows facing out which do not cover 1II0re than 25% of the
individual window surface for a periocl not to exceed 30 days
use durinq any 60 clay periocl. Painted signs lIIay be on the
outside of the window.
o
o
.
1
ORDINANCE NO.
2 ORDINANCE OF THE CITY OF SAN BERNARDINO AMENDING SECTIONS
19.22.030,19.22.040(2),19.22.050(1),19.22.070(1), AND 19.22.150,
3 TABLE 22.01, OF THE SAN BERNARDINO MUNICIPAL CODE (DEVELOPMENT
CODE) TO ADD DEFINITIONS TO THE SIGN CODE, ESTABLISH NEW SIGN
PROGRAM STANDARDS, GIVE TEMPORARY WINDOW SIGNS AN EXEMPT STATUS,
4 AND ESTABLISH STANDARDS FOR MONUMENT SIGNS FOR MULTI-TENANT CENTERS
5 25 ACRES OR MORE IN SIZE.
6 THE MAYOR AND COMMON COUNCIL OF THE CITY OF SAN BERNARDINO DO
ORDAIN AS FOLLOWS:
7
section 1. Page 111-18, Section 19.22.030,
Definitions, is
8 amended to add the following definition for "Anchor Tenant"
9 inserted after the definition for "A-Frame Sign" [See Exhibit 1,
10 (Page 111-18 of the Development Code) attached hereto and
11 incorporated herein by reference]:
12 "Anchor Tenant. A shopping center key tenant, usually the largest
13 or one of the largest tenants located within the shopping center,
14 which serves to attract customers to the center through its size,
15 prOduct-line, name and reputation.
The term anchor tenant is
16 interchangeable with the term major tenant."
17 Section 2. Page 111-20, Section 19.22.030, Definitions, is
18 amended to add the following definition of "Logo" inserted after
19 the definition for "Kiosk" [See Exhibit 2, (Page 1II-20 of the
20 Development Code) attached hereto and incorporated herein by
21 reference]:
22 "1QgQ. An established identifying symbol or mark associated with a
23 business or business entity."
24
25 amended to add the following definition of "Trademark" inserted
26
27
Section 3. Page 111-21, Section 19.22.030, Definitions, is
IIII
IIII
28
1
J
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
I"
o
o
after the definition for "Temporary Sign" [See Exhibit 3, (Page
III-21 of the Development Code) attached hereto and incorporated
herein by reference]:
"Trademark.
A word or name which, with a distinctive type or
letter style, is associated with a business or business entity in
the conduct of business."
Section 4. Page III-22, Section 19.22.040(2), Sign Permit
Required, Sign Program, is amended to read as follows:
"2. Sian Proaram
A Sign Permit for a sign program shall be
required for all new commercial, office, and industrial centers
consisting of 3 or more tenant spaces. The program shall be filed
with the project application to construct the center, and shall be
processed concurrently with the project application. The purpose
of the program shall be to integrate signs with the building and
landscaping design to form a unified architectural statement. This
shall be achieved by:
A. Using the same background color, and allowing the signs to be
up to 3 different colors per multi-tenant center smaller than
25 acres in area, and up to 5 different colors per multi-
tenant center 25 acres in area or greater.
B. Using the same type of sign cabinet supports, or method of
mounting for signs, and the same type of construction material
for components, such as sign copy, cabinets, returns and
supports.
c. Using the same form of illumination of the signs.
D. Specifying uniform sign placement, letter height, and logo
height for both anchor tenants and minor tenants.
28 IIII
2
r
o
o
1 E. Logos may be permitted and are not subject to the color
2 restrictions specified in the program. However, no logo may
3 exceed 25% of the allowable sign area as determined by Table
4 22.01, Sign Regulations by Land Use category."
5 [See Exhibit 4, (Page 111-22 of the Development Code) attached
6 hereto and incorporated herein by reference.]
7 Section 5. Page 111-24, section 19.22.050(1), Exempt Signs, is
8 amended by adding a subsection "Q" following subsection "P" to read
9 as follows:
10 "Q. Temporary window signs may be permitted on the inside of
11 windows facing out which do not cover more than 25% of the
12 individual window surface for a period not to exceed 30 days use
13 during any 60 day period. Temporary painted signs may be on the
14 outside of the window." [See Exhibit 5, (Page 111-24 of the
15 Development Code) attached hereto and incorporated herein by
16 reference.]
17 section 6. Page 111-25, section 19.22.070(1), Temporary Signs,
18 is amended by deleting subsection "1."; [See Exhibit 6, (Page 111-
19 25 of the Development Code) attached hereto and incorporated herein
20 by reference.]
21 a) Renumber item number "2." by removing the item number
22 entirely.
23 Section 7. Page 111-34, Section 19.22.150, Table 22.01, Sign
24 Regulations by Land Use Category, item "C.1.d. Business
Identification" is amended to read as follows:
25
26 [See Exhibit 7, (Page III-34 of the Development Code) attached
27 hereto and incorporated herein by reference].
28 IIII
3
-'
o
o
1 Section 8. Page III-36, Section 19.22.150, Table 22.01 Sign
2 Regulations by Land Use Category, items "C.3.d. Business
3 Identification" and "C. 3. e. Center Identification" are amended to
read as follows:
4
5 [See Exhibit 8, (Pages III-36 and III-36A of the Development Code)
6 attached hereto and incorporated herein by reference].
7 IIII
8 IIII
9 IIII
10 I I I I
11 IIII
12 I I I I
13 I I I I
14 I I I I
15 I I I I
16 I I I I
17 I I I I
18 I I I I
19 I I I I
20 IIII
21 IIII
22 IIII
23 IIII
24 IIII
25 IIII
26 IIII
27 IIII
28 IIII
4
-'
o
o
1 ORDINANCE...AMENDING SECTIONS 19.22.030, 19.22.040(2),
19.22.050(i), 19.22.070(1), AND 19.22.150, TABLE 22.01, OF THE SAN
2 BERNARDINO MUNICIPAL CODE (DEVELOPMENT CODE) TO ADD DEFINITIONS TO
THE SIGN CODE, REVISE SIGN PROGRAM STANDARDS, GIVE TEMPORARY WINDOW
3 SIGNS AN EXEMPT STATUS, AND ESTABLISH STANDARDS FOR MONUMENT SIGNS
FOR MULTI-TENANT CENTERS 25 ACRES OR MORE IN SIZE.
4
5
6
7
I HEREBY CERTIFY that the foregoing ordinance was duly adopted
by the Mayor and Common Council of the city of San Bernardino at a
meeting, therefore, held on the
day of
, 1992, by the following vote to wit:
8 Council Members:
9
ABSTAIN
AYES
~
ABSENT
ESTRADA
10 REILLY
11 HERNANDEZ
12
13
14
15
16
17
18
MAUDSLEY
MINOR
POPE-LUDLAM
MILLER
City Clerk
19 of
20
21
The foregoing ordinance is hereby approved this
, 1992.
day
W. R. Holcomb, Mayor
City of San Bernardino
Approved as to
22 form and legal content:
23
24
25
26
JAMES F. PENMAN,
~
By' ~itJ6. )
-
27
28
5
0-
0-
SIGN REGULA nONS -19.2%
.
.:' A-Fran\l~ ~ii1" A free stading sign usually hinged at the top, or attached in a similar
manner, and widening at the bottom to form a shape similar to the letter "A". Such
signs are ususally designed to be portable, hence they are not considered permanent
~gns.
Anchor Tenant. * Add Text - See Below
Animat~ovinr Sip. Any sign which uses movement, lighting, or special
materials to depict action or create a special effect or scene.
Awning Canqpy. or MarqJ1~ SigJI. A nonelectric sign that is printed on, painted on, or
attached to an awning, canopy, or marquee and is only permitted on the vertical surface
or flap.
(
HannI!!' FIlii Pennant or RAllnnn. Any cloth, bunting, plastic, paper, or similar material
used for advertising purposes attached to or pinned on or from any structure, staff,
pole, line, framing, or vehicle, including captive balloons and inflatable signs but not in-
cluding official flags of the United States, the State of California, and other states of the
I\i. :on, anmties, municipalities, official flags of foreign nations and nationally or inter-
nationally recognized organizations.
Bendt Sip. Copy painted on any portion of a bus step bench.
HiIlhnloTrl or Off-Site SigJI. A sign structure advertising an establishment, merchandise,
service, or entertainment, which is not sold, produced, manufactu~ , or fumished at
the property on which the sign is located. (-
Building Face and lor FmntaJE!. The length of the single front building elevation in
which the primary entrance to the business is located. If more than 1 business is located
in a single building, then such length shall be limited to that portion which is occupied
by each individual business.
ChanJE!able Cqpy Sip.. A sign designed to allow the changing of copy throu[;h
manual, mechanical, or electrical means including time and temperature.
Civic Event Sipi-. A temporary sign, other than a commercial sign, posted to advertise a
civic ~t sponsored by a public agency, school, churrh, civic-fraternal organization, O'!
similar noncommerdal organization.
Commercial Seasonal SigJI. An "open" or "closed" window sign, posted on a seasonal
basis.
Con!ltnJmnn SigJI A temporary sign elected on the parcel on which construction is
taking place, limited to the duration of the construction, indicating the names of the ar-
chitects, engineers, landscape architects, contractors, or similar artisans, and the owner,
financial supporters, sponsors, and similar individuals or firms having a major role or
interest with respect to the structure or project
* A shopping center key tenant, usually the largest or one of the largest tenants \
located within the shopping center, which serves to attract customers to the
center through its size, product-line, name and reputation. The term anchor
tenant is interchangeable with the term major tenant.
m-tS
Exhibit 1
5/92
.
o
o
SIGN KECt1LATIONS -19.22
j
nIpVl !;ig1\. Any of the following: a sign erected without first complying with all or-
dinances and regu1i.tions in effect at the time of its amstruction and erection or use; a (:",:.
sign that was legally erected, but whose use bas ceased. or the structure upon which the
display is placed bas been abandoned by its owner, not maintained, or not used to iden-
tify or advertise an ongoing business for a period of not less than 90 days; a sign that
was legally elected which later became nonconforming as a result of the adoption of an
ordinance, the amortization period for the display provided by the ordinance rendering
the display nonconforming bas expired, and conformance bas not been accomplished.;
a sign which is a danger to the public or is unsafe; a sign which is a traffic hazard not
created by relocation of streets or highways or by acts of the City or County.
muminatE!d Sii:!'. A sign with an artificia1light source for the purpose of lighting the
sign.
InstitutionaISii:!'. A sign identifying the premises of a church, school, hospital, rest
home, or similar institutional facility.
Kiosk. An off-premise sign used for directing people to the sales office or models of a
residential subdivision project. Design details of such signs are shown as Figure 16.01
under Section 19.22.080 (2)(C) of this Chapter.
Logo. * Add Text - See Below
L~ Sig1\. An established trademark or symbol identifying the use of a buDding.
Monument SiiJi- An independent structure supported from grade to the botlOm of the (. . .
sign with the appearance of having a solid base.
Nonrnnfmmin,~ SiiU. A legally established sign which fails to conform to the regula-
tions of this Chapter.
Off-Site Sii:!'- Any sign which advertises or informs in any manner businesses, services,
goods, persons, or events at some location other than that upon which the sign is l0-
cated. Off-pre.nise sign, billboard, and outdoor advertising structure are equivalent
terms.
Qpen Hnn_ 5iiJi- A temporary sign posted to indicate a salesperson is available to rep-
resent the property subject to sale, lease, or rent.
folitical Sii:!" A temporary sign directly associated with national, state, or local e1ec-
_ tions.
Pnrtabl@ Sig1\. A sign that is not permanently affixed to a structure or the ground.
Promotional SiiJi- A sign erected on a temporary basis to promote the sale of new
products, new management, new hours of operation, a new service, or to promote a spe-
cial sale.
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Rf!al Estate Sii:!'. An on-site sign pertaining to the sale or lease of the premises.
* An established identifying symbol or mark associated with a business or
business entity.
m-20
Exhibit 2
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SIGN llEC1Jl.AnONS -19.22
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.. Rom I:;i g:J\. A sign erected, constructed, or placed upon or over a roof of a building, in-
cluding a mansard roof and which is wholly or partly supported by such buildings.
Siin. Any structure, housing, device, figure, statuary, painting, display, message
placaJ'd, or other contrivance, or any part thereof, which is designed, constructed,
created, engineered. intended, or used to advertise, or to provide data or information in
the nature of advertising, for any of the following purpose: to designate, identify, or in-
dicate the name of the business of the owner or occupant of the premises upon which
the advertising display is located; or, to advertise the business conducted, services avail-
able or rendered, or the goods produced., sold, or available for sale, upon the property
where the advertising display is erected.
Sig:J\ An!a. The entire face of a sign, including the surface and any framing, projections,
or molding, but not including the support structure. Individual c:hanne1-type letters
mounted on a building shall be measured by the area enclosed by four straight lines out-
lining each word.
Si~ ~am. A coordinated program of 1 or more signs for an individual building or
building coa:plo!XeS with multiple tenants.
TPmpnt'a~ Si~. A sign intended to be displayed for a limited period of time.
Trademark. * Add Text - See Below.
V@hicl@ Si~ A sign which is attached to or painted on a vehicle which is parked on or
adjacent :0 any jI'O!"=' lj, the principal purpose of which is to attract attention to a
product sold or an activity or business located on such property.
Wall Sip. A sign painted on or fastened to a wall and which does not project more
than 12 inches from the building or structure.
Wmdow Si~. Any sign that is applied or attached to a window or located in such a
manner that it can be seen from the exterior of the structure.
* A word or name which, with a distinctive type or letter style, is associated
with a business or business entity in the conduct of business.
m.n
Exhibit 3
5/92
-GN REGULA nONS -19.22
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019.22.040 SIGN PERMIT REQUIRED
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L ~F.NERAL
No sign, including a copy change, or temporary sign, unless exempted by this
Chapter, shall be constructed, displayed or altered without a sign permit or sign
program approved by the City. The Director shall review all signs unless other-
wise stated.
2. ~IGN PROGRAM
A Sign Permit for a sign program shall be required for all new
commercial, office, and industrial centers consisting of 3 or
more tenant spaces. The program shall be filed with the
project application to construct the center, and shall be
processed concurrently with the project application. The
purpose of the program shall be to integrate signs with
building and landscaping design to form a unified
architectural statement. This shall be achieved by:
A. Using the same background color, and allowing the signs
to be up to 3 different colors per multi-tenant center
smaller than 25 acres in area, and up to 5 different
colors per multi-tenant center 25 acres in area or
greater.
B. using the same type of sign cabinet supports, or method
of mounting for signs, and the same type of construction
material for components, such as sign copy, cabinets,
returns and supports.
C. Using the same form. of illumination of the signs.
D. Specifying uniform sign placement, letter height, and
logo height for both anchor tenants and minor tenants.
E. Logos may be permitted and are not subject to the color
restrictions specified in the program. However, no logo
may exceed 25% of the allowable sign area as determined
by Table 22.01, Sign Regulations by Land Use Category.
19.22.050 EXEMPT SIGNS
1. The following signs shall be exempt from the provisions of
this Chapter:
A. Window signs not exceeding 3 square feet and limited to
business identification, hours of operation, address, and
emergency information. (Neon signs of any size require
a permit, if allowed.)
B. Signs within a structure and not visible from the
outside.
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E:thibit 4
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19.22.060
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SIGNRECULAnONS -19.22
Future tenant identification signs: One wall or freestanding sign may
be placed on vacant or developing property to advertise the future use of
an approved project on the property and where information may be ob-
tained. Such sign shall be limited to 1 sign per street frontage, a maxi-
mum of 32 square feet in area and 8 feet in overall height. Any such signs
shall be single faced and shall be removed upon the granting of occupan-
cy by the City.
Inddental signs for automobile repair stores, gasoline service stations,
automobile dealers with service repairs, motels and hotels, showing
notices of services provided or required by law, trade affiliations, credit
cards accepted, and the like, attached to the structure or building;
provided that all of the following conditions exist
1. The signs number no more than 4.
2. No such sign projects beyond any Pro.,.,.ll1ine.
3. No such sign shall exceed an area per face of 3 square feet.
4. Signs may be double-faced.
Copy applied to fuel pumps or dispensers such as fuel identification.
station logo, and other sigI's required by laow.
Agricultural signs, either waD or freestanding types, non-illuminated.
and not exceeding 4 square feet for lots 2 aaes or less and 16 square feet
for lots greater than 2 aaes, identifying only the agricultural products
grown on the premises. The number of such signs shall be 1 per street
frontage or a maximum of 2, with waD signs to be located below the
roofline and freestanding signs to be no higher than 6 feet.
Sign programs which have been approved prior to the adoption of this
Development Code.
Sign programs for theme areas as approved by the Council.
Directional signs to aid vehicle or pedestrian traffic provided that such
signs are located on-site, have a maximum area which does not exceed 3
square feet, have a maximum overall height of 4 feet above grade, and are
mounted on a monument or decorative pole. Such signs may be located
in a required setback provided that a minimum distance of 5 feet from any
pro!"" ty line is maintained.
* Add Text - See Below
PROHIBITED SIGNS
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The fonowing signs are inconsistent with the sign standards set forth in this Chapter,
and are therefore prohibited:
A.
B.
*
Abandoned signs
Animated, moving, flashing, blinldng, reflecting, revolving, {
or any other similar sign, except electronic message boards \
Temporary window signs may be permitted on the inside of windows facing
out which do not cover more than 25% of the individual window surface for
a period not to exceed 30 days use during any 60 day period. Temporary
painted signs may be on m-26 Exhibit 5
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Banners, flags, and pennants
Bench signs
Chalkboards or blackboards
Changeable copy signs and electronic message boards, except as allowed
by a CUP for movie theaters, arenas, stadiums, or auto malls in the CR.-4
land use district.
Off site or billboard signs, except as permitted by Section 19.22.080
Permanent sale or come-on signs
Portable signs or A-frame signs
Roof signs
Signs on public property, except for traffic regulatory, informational
signs, signs required by a governmental agency, ~d model home tour
signs
Signs plinted on fences or nnfs .
Balloons and other inflated devices or signs designed to attract attention.
Signs that are affixed to vehicles, excluding permanent signs on commercial vehicle:
Signs which simulate in color or design a traffic sign or signal, or which make
use of words, symbols or characters in such a manner to interfere with,
mislead, or confuse pedestrian or vehicular traffic
19.22.070 TEMPORARY SIGNS
Special event signs and civic event signs may be approved by the Director for
a limited period of time as .. means of publicizing special events such as grand
openings, carnivals, parades, charitable events and holiday sales. Such special
event signs shall be limited to the following provisions:
A. No special event sign shall be erected without a sign permit.
.-
B. Special event signs shall be limited to-3O days per event from the
date of erection or date of permit, whichever occurs first.
C. Special event signs shall not include promotional sales signs.
D. Special event signs may include balloons, inflated devices, search lights,
beacons, pennants, and streamers.
m-25
Exhibit 6
5/92
c- Or 3ICNRECUlAnONS_19.22
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SlGN REGULATIONS-19.L
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Exhibit 8-B