HomeMy WebLinkAboutR14-Economic Development Agency
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ECONOMIC DEVELOPMEnT AGENCY OF THE
CITY OF SAlf BERl'fARDINO
REOUEST FOR COMMISSION/COUNCIL ACTION
From: TIMOTHY C. STEINHAUS
Agency Administrator
Subject:
PERFORMING ARTS CENTER
FEASIBILITY STUDY
Date: October 03, 1991
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SvnoDsis of Previous Commission/Council/Committee Action(s):
The Community Development Commission previously appropriated $25,000
for a Performing Arts Center feasibility study.
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Recommended Motion(s):
(Communitv Deve100ment Commission)
That the Community Development Commission review the attached proposal
for a performing arts center feasibility study and authorize the
retention of Richard Caplan and Associates to conduct said study at a
cost not to exceed $13,500.
~t(. TI~~~~~US' Administrator
Economic Deve10pllent Agency
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Contact Person(s): Tim Steinhaus/John Wood
Phone:
5081
Project Area(s): CC: CCN
Ward(s):
One (1)
Supporting Data Attached:
Staff ReDort: ProDosal
FUNDING REQUIREMENTS:
Amount: $ 13.500.00
Source:
Tax Increment
Budget Authority: Closed Session CDC Action
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Commission/Council Notes:
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TCS:JMW:kak:4220H
COMMISSION AGENDA
Meeting Date: 09/16/1991
Agenda Item No:
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QCONOMIC DBVBLOPMDT AGBl'ICY OF Q
CITY OF SAlI BERlWUlIBO
STAFF REPORT
Performina Arts Center
FeasibUitv Studv
Attached is a proposal from Richard Caplan & Associates to prepare a
feasibility study of a Performina Arts Center for the City of San
Bernardino. The proposed study would consist of two (2) phases: the
first is a market analysis, including a survey of existing local and
regional facilities, projections of support and programming and analysis
of area demographics and sites; the second is an implementation strategy,
inClUding recommendations on management and operational programs, a
preliminary time-line and an analysis of funding sources and strategies.
Staff has investigated the qualifications of Richard Caplan & Associates
and is satisfied that they possess the background and experience to
perform a study of this kind. Recently, they completed a feasibility
study for the City of Redlands Redevelopment Agency and are currently
assisting the City of Palm Desert Redevelopment Agency in the preparation
of another such study.
The consultant proposes to complete both phases of the study within sixty
(60) days of authorization to proceed, at a cost of $13,500. They are
requesting that an up-front retainer fee of $3,375 be remitted with the
authorization to proceed. The Community Development Commission
previOUSly appropriated $25,000 for a Performing Arts Center feasibility
study, so ample funding is available for this research.
At the September 16, 1991 Community Development Commission meeting, and
after discussion regarding the relative merits of the subject proposal
and a similar proposal received by the Chairman, the Commission took
action continuing this matter to October 7, 1991.
Since the time the above action was taken, the Mayor's office, certain
Commission members and staff have reviewed the submitted materials and
conducted appropriate background checks.
Based upon the foregoing, staff recommends adoption of the form motion.
~o( TIMO~~~S. Administrator
Economic DevelopaleDt Agency
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TCS:JMW:kak:4220H
COfllISSION AGERDA
Meetina Date: 09/16/1991
Agenda Itl!lll No: K
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July 5, 1991
City of San Bernar4ino
Redevelopment Aqency
Attn: councilmember Esther Estra4a,
chair Ways an4 Means Committee
300 North D Street
San Bernardino, CA 92418
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Re: Performinq Arts Center
Feasibility Study
Dear Council Members:
We appreciated the opportunity to meet with Councilmembers Estrada,
Miller, as well as Susan Feller and Tim Steinhaus on July 1, 1991
to discuss the city's need to obtain an independent feasibility study
for the proposed Performing Arts Center in San Bernardino.
This letter will summarize our presentation and outline the proposed
services, our firm's qualifications to pertora this study, the timing
and fees associated with this exciting project. The purpose ot this
study is to provide the City, the Inland Empire Symphony Association
and other appropriate groups with the objective data and prOfessional
assistance necessary to objectively evaluate the needs, use and
benefits ot this important potential project.
SCOPB
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WORIt
In order to pertora this study, we will undertake this project in
two phases pertorming the tollowing tasks:
PHASE I. MARKET ANALYSIS
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TASK 1. DEMOGRAPHIC ANALYSIS - A comprehensive analyds ot the
regional and local demographic setting will be performed including
population trends, age, income, employment and related conditions
impacting local and regional growth trends.
TASK 2. INTERVIEWS OP LOCAL ARTS GROUPS - Contidential interviews with
no less than 25 key individuals, as well as all existing performing
arts qroups which may be use ot the tacility will be conducted.
TASK 3. SURVEY OP EXISTING FACILITIES - We will visit other comparably
sized and potentially competitive tacilities and collect relevant
data on their attendance, funding, programming, operations and related
intormation as it may impact a new facility in San Bernardino.
CALIFORNIA OFFICE
MIDWEST OFFICE
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3147 Blythe Street
Highland. CA 92346
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3320 Clinton Par1<way Ct. Suite 220
Lawrenca. KS 66047
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Proposal for "Performing Arts
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Center Feasibility Study"
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TASK 4. SURVEY OF OTHER REGIONAL FACILITIES - Similar data collected
in task 3 will be gathered for regional facilities in order to be
ascertain how a new facility will potentially "fit" into the
performing arts marketplace in Southern California, in general,
and the Inland Empire, in particular.
TASK 5. SITE LOCATION ANALYSIS - An objective evaluation of the three
alternative site. will be performed considering access, parking,
acquisition cost, etc. leading to a summary of the pros and cons
of each .ite and a formal recommendation.
TASK 6. PROJECTED SUPPORT AND PROGRAMMING - Based on the interviews,
assessment of potential needs and the place for such a facility in
the regional arts market, we will project the expected support, in
terms of a performance forecast and audience attendance, and recommend
the most appropriate program area(s) most able to contribute to the
success of a new facility.
TASK 7. INTERIM REPORT - At the end of Task 6, we will summarize
our data, analy.is and interview. into a written Phase I Report.
We will meet with you to di.cus. our finding. to date and assist
and determining the potential overall timing for the facility.
PHASE II. IMPLEMENTATION STRATEGY
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TASK 1. FUNDING SOURCES AND STRATEGIES - Based on preliminary cost
estimates which the City will assist in providing, we will describe
the public, private and not-for-profit funding alternatives which are
most suitable for the facility and recommend financing strategies to
pursue these objective..
TASK 2. RECOMMENDED MANAGEMENT I OPERATIONAL PROGRAM - As a result
of the information collected and analyzed from Phase I and the
expected funding for the proposed facility, a recommended management
and operational plan will be developed. This plan will consider the
role of profe..ional .ervice contract., local public agencie. and
other succes.ful strategie. currently in use by comparably sized
facilities in Southern california.
TASK 3. PRELIMINARY TIME-LINE - Based on the overall need, potential
funding, the site selected and other factors, we will prepare a
time-line for the next step. and appropriate schedule for the planning
and development of the facility.
TASK 4. FINAL REPORT - The final result., findings, conclusions and
recommendation. from both phase. will be presented and bound into a
Final Report for the City, the Inland Empire Symphony Association and
other appropriate community intere.t..
After presentation of the report, we are also be available, as needed,
to provide additional service. related to the actual implementation
of this project.
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proposal for lfperfOong Arts Center Feasibi<:;y
QUALIPICA'l'IOIfS
Study"
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Our firm i. uniquely well qualified to assist San Bernardino with
this important project a. a result of our experience is performing
similar fea.ibility studies in the past, our expertise in working
as profe..ional administrator. in the performing art. and our recent
work performing need. analysis in the area for other communities in
the Inland Empire.
* * * Richard Caplan - has been performing feasibility studi..
for government and bu.ine.. .ince 1984, including .imilar p.rforming
arts project. in Napa and Concord, California, and Colorado. Recently,
a f.asibility .tudy was compl.t.d for the Redland. R.developm.nt
Agency and the firm i. currently as.i.ting the City of Palm Desert
Redev.lopm.nt Ag.ncy with a feasibility .tudy. W. have also served
on the Board of Director. of s.veral art. organizations ov.r the past
15 year..
* * * Sonia Bak.r - ha. more than 10 year. experience a. a
prof.s.ional art. admini.trator for regional group. including planning
for the d.v.lopm.nt and programming of a $12 million p.rforming art.
cent.r in Lawr.nc., Kan.a., and a cultutal n..d. a....sm.nt for La
Crosse, wi.con.in H.r educational background includes a Mast.r
degree in Urban Planning.
Resume. and a firm de.cription are attached to this proposal. Also
enclosed in this pack.t are cop i.. of two oth.r .tudi.., a f.asibility
study for the city of Redland. Red.v.lopm.nt Ag.ncy and a draft copy
of a market analy.i. on b.half of the propos.d Napa Vall.y Opera Hous.
project.
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We are pr.pared to begin our ..rvice. imm.diat.ly upon authorization
to proceed. Th. total time to compl.t. the entire study WILL NOT
EXCEED 60 DAYS. A writt.n Int.ri. R.port .ummarizing our finding.
and analy.i. to date will b. provided to you at the end of Phase I,
to be compl.ted a. follow.:
PHASE I. MARD'l' ANALYSIS
PHASE II. IMPLEMEN'l'A'l'ION STRATEGY
5 - 6 Week.
2 - 3 Week.
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TOTAL: Not to exceed
60 DAYS
The TOTAL fee. a..ociated with this .tudy, including all expenses and
12 bound copi.. of the "Pinal R.port", will be $13,500. A 25 percent
retain.r, or $3,375., i. required upon authorization to proceed.
Thereaft.r, you will b. invoiced a. the work proceed..
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proposal for "perf1:Jinq Arts
Feasib~ty
Center
Study"
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To indicate you approval of these services, pleas. authorize the exe-
cution of a copy of this aqre.ment which will serve as a contract for
these professional service..
We appreciate the opportunity to work with you on behalf of the citi-
zens of San Bernardino and look forward to a.sistinq you with this
excitinq project.
7;';::1't;;Z'
Richard Caplan
RICHARD CAPLAN , ASSOCIATES
ACCEPTED :
for the city of San Bernardino
date
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RIC~ARD CAPLAN B ASS~IA TES
is a consulting firm offering a wide
range of professional services including market studies. economic and
strategic development assistance. The firm is committed to the highest
quality and timely assistance leading to informed decision-making for
publiC otticals, development companies, small businesses and lenders.
Our advisory services include :
-site serection
-timing and sequence of development
-public/private partnerships
-project approval/permit assistance
-highest and best use determination
-selection and liaison with other consultants:
FtU1l1llJJY AnalYltl
-definition, identification and evaluation of potential market
support
-analysis of supply and demand factors
-estimates of sales based upon project characteristics
-economic and fiscal impact analyses
-project sizing and timing;
.Economl,gJ)evef,QS)ll'I,,]t Servt,",
-economic-based studies
-economic development strategies
-alternative revenue sources
-sources of public funding
-socioeconomic analyses
-renewal site evaluation and planning.
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RIC~6RD CAPLAN
B ASSOCIATES
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Richard Caplan, Principal, has 16 years of business and public sector
experience with a variety of private and public projects throughout the
midwest and western United States. His firm has successfully assisted
cities, not.for.profit corporations, small businesses, lenders and
development companies with services ranging from market studies,
economic impact analyses, business development strategies and land
development. Clients have ranged from small municipalities to a national
company developing a 3,300 acre new community.
Prior to establishing his own firm, Mr. Caplan was a manager for Laventhol
& Horwath, a national management consulting and public accounting firm.
His role included client responsibilities with national firms including
Chevron Land & Development Company, The Rouse Company and major hotel
chains, as well as small cities and independent business persons. The
diversity of projects he managed included renovation of small retail
centers to financing alternatives for a $15 million civic center.
Mr. Caplan served as city manager of Vail, Colorado for five years. As city
manager, the community successfully initiated and completed several
major public and private projects leading to expansion and diversification
of the city's economy. In addition to routine management responsibilities,
several innovative public/private partnerships were established leading
to successful results for both the city and the private sector. Prior to
Vail, he was assistant city manager/director of economic development of
a rapidly growing suburban city in California. During that time, his role
included budget administration and leading the city's efforts to expand and
diversify its commercial and employment base.
Mr. Caplan received his B.A. degree and Masters of Public Administration
from the University of California, Berkeley. He has been an instructor and
guest lecturer at the University of Southern California and U.C. Santa
Barbara. He has served on the Board of Directors of several statewide
professional associations, as well as the Board of Directors of two
Development Corporations.
CALIFORNIA OFFICE
3147 Blythe Street
Highland. CA 92346
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MIDWEST OFFICE
3320 Clinton Parl<way Ct. Suite 220 r
Lawrence, KS 66047!)
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PROFILE
Effective combination of interpersonaL analytical and orpnizational skills. Strenaths include
( I) proaram desian. development. and direction, (2) management of marketing and promotions,
(3) coordination with existingloc:al, area and regional arts and c:u1tural orpnizations, (4) design
of policies and procedures, (5) budlet preparation and administration, (6) grant-writing.
fundraisinl and development. (7) public: speaking and community outreach, (8) leadership of
volunteer and suppon orpnizations.
Experienced motivator. coordinator and catalyst. Can focus the efforts of diverse groups onto
common goals. Able to aa:esa key decision-makers and benefactors, build effective networks,
and create synergistic: relationshipL Systematic: in approach, creating information nows, alliances,
and operatinl procedures that endure. Highly energetic:.
EDUCATION
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School of Businesa Administration, University of Arizona, Tucson, Arizona
Ms., Urban P1aMing. 1979
University of Oregon, EUlene, Oregon
BA, General Arts &: Letters, 1957
Renton High SchooL Renton, Washinaton
Diploma, ValedictoriM
EXPERIENCE
University of Kansas, School of rute Ans, Lawrence, Kansas, 9/87.9/90
Educatioa/Membenhip Coordinator. otTlCe of Concert, Chamber Music:, New Directions Series
De\lClopcd proaruu to proIIIote ud ,..ha"cc auclicacc appreciatioL Tarpted commuaity 'market
segmeall' ad cIcvcIopecI promotioul ud edllCltioul ac:tMtia/e\IClIIS to reach them. IDitialecl ud
built relltlQa.hlpl wilIl area arts OI'p"w"'ioooa. MIJI",We4 'reacb' througb elfec:tiYI use of
resourcca. Promoted ud m...... wIuateer supporterL Loc:ItecI ad de\lCloped corporate
spoasorsbip. Promoted ad facilihled the Swarthout Society (auxiliuy member org~";""lna).
Special projectl: VJ.P. bolt to Raideal Artisb; created the YOUIII People's PerforDIacc e\lCDts;
developed the F"m=. Year EdualliooIal ~-RUIp Plu to ellplllld ptClIfams ad coorcliDale with
opeDiq of the Ued CeDler for PerformiDa Ana 1D 199Z; produced IDDUal Swarthout Society
Membersbip Brochura, u weD u the reauJ- publicallou of the Swarthout Society Newsletter.
CoDc:urreDl with this run-time positiou, maiDtaiaed commuuity scmce efforts: Chamber of
Commerce, Cultural Affairs Comml'1ee (Ana Caleuclar of EveDts, BusiMu ad the Ana Awards);
DOWDtOWD Lawreacc BusiMu '&ssatlatioa ('MaiD Street' Program of Eveuts); ad City of LawreDCC
(Arts 1D Public Places Proaram).
Western Wisconsin RegionalAns, La Crosse, Wisconsin, 11/80-6/87
Arts AdmiIIiItrator
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ProYicled leadenhip, cIirectioa aDd daily manll'meut of a sevell-COUUty. tri.state ReaiouJ Ana
Council. Reported to the Board of Directors; coordlDated all workiDI committees; iDterpreted IIId
implellleDted Board polic:ia; esrablisllecl daily opmtlDa proccdurea; supeMsed all staff alld
volunteers; III...... the orp..:-;".... CCDtral facility. a feclera11y .!HirAi" Historical LaDdmark
buildlDa IIousiDi arts orp..lntlnot o8lccs, qual ad performiDs arts evellta, classes and commuaity
e\lCDtI. De\lC1oped ad coatrolled $100,000 operallna budpt, lucludiaa 1II0Dies frolll grauta,
funclraislDg actMdea, eorporate cIouon ad privato beDefacton. 5
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In.tlatcm malntallle~ons~,p1I1~lJU, ~dlUUH 1''',1<"" 1""" iUlU
public relatioas wit.biD tbe larger community; served as liaisollto City HaD. Executive Coordinator
of aD seMea tQmber orgmizatioas, scbools, and regiolllll~munities.
HigbIiabts: Woo 17 foundatioll ilIId government grillll award:!"founded alld served 00 Executive
Commillee for Ullited Fund for the Arts '" Humanities; orgilllized the Coordinatina Commillee of
Arts Organizatioas Representatives; initiated and found rUllding for a successful building restoratioo
project for orgmizatioll beadquarters, including bistoric preservatioll runds; increased visibility ror
tbe arts through marketina techniques, including extensive use of rree media exposure and public
speakinJ.
University of Wisconsin. La Crosse, Wisconsin, 1980
LTE ReMarda "W""iate, Center for Regional Studies
Conducted a pilot research projecl Oil tbe impact to ilIId requirements of older adults living ill a
rural regioa. Made key contributioas to projeel desip. Made contacts, conducted intcrviews,
provided evaluatiOIl for potelltial of P.O.E. (Post Occupancy Evaluatioll) for a bebavior assessmell\
tool. Developed the writtell sUlllmatiolL
U.S. Department of Housina '" Urban Development, Tucson, Arizona, 1978-1979
HUD Inten. City Plannina Department, City of Tucson
Desiped ilIId estabUsbed a Plan Monitorina System to give planaiDg staff more precise illformatioll
ilIId ICCCII to re50~ for use in Ilei&hborbood-by-Ileigbborhood plannin.. Orguized the project,
cOllducted original research; wrote, tested ilIId emplaced the system. Wrote guidelines for
mamtellance ilIId evoIUtioll of the system. Also provided rclated grillll research for programs
oriented toward '....;!u,'I.
COSSULTANCY
Wyomina Volunteer Asaiatanc:e Corporation. 1989
Seminar Leader, TIlDe Muagement/ Avoiding BUI1IOIIt
Lied Center for Performina Arts, Lawrence. Kansas, 1987-1989
Space/Desip Coasultlll\
Downtown La Cross Business Association. 1984-1985
Year 2000 Plan
Eastbank Artists, 1984
RetreIl Leader, Orpnmtiooo/Board Deve\opmeal
La Cross Tribune Readen' Panel, 1983.1984
Panelist aad AdviIor
Wisconsin Arts Board, 1983-1987
Peer Panelist (also: budget testimOIlJ to House/SeDate Budget Committee)
General Public Speakina. 1975-Present
Arts AdmiDistratioll, City P1.nnl.... OrpDizatioaal Developmeal (also: media relatioas aDd
representatioa/testimoay/lobbyiDg to government aaenciea It dt-t/state/repollllllcvcls)
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WARNECKE ROSEKRANS MI:GRIAN
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September 26, 1991
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E6onoinIc De'ieIopment Agency
City of s... 8ernIi'dino
300 North D Streel, Fourth Floor
San Bemardino. CaIiforria 92418
Dear Tm:
It II (Q' Inteo'1IIon to create a design, build, and tInance package for a CIty or San
BernardIno ~om'.g Ar1s Center. With regard to a predl5lgn study. 1Mt propose the
folowlng servlc8s:
1. A prelmln-v market enaIysis of the facility's potential u.... groups - bOth
performera enct patrons.
2. An economic analysls of the income and expense associated w1lh potential use.
3. A COlt end napability compal'ison of ttv'ee buIcIIng scenarlos:
A. Elcllllng facility. remOdeIeCl.
8. ExIsIhg facility - converted.
C. New taClIlty
4. An estimate or cost for the most viable site's ~ co&tl.
5. A prellml~ site plan, based on our preliminary investigation and
recornmenclaliOlll.
e. AptOF>a..1ortheflllanclng requIred.
In order for us to comp/ete the above work, we need City initiated input on the fol-
lowing ponta: .
A. The I'8l'lg8 of pmgtlI/TlIIlhe fadlily wit be required to hanCIIe.
8. The runber or events handled at one time.
C. The extent of surrounding mall and city hall shared facilities.
D. The surrOU'lding areu that would affect the vlablity of the facility.
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&Ipl.nber 2S, 1991
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E. FlellIbiIIty of the program and whall11a'ket nIChe will be targeted.
F. The land and building cost estimate limits.
G. The Involvement of the community (as user, .. patron, .. donor/flnlwl<:ing).
H. The abiIIy of the City to provide leaderlhlo in lI8tablilhing end maintaining a
"golden circle" of bei'lefectora, withOut WhICh no facility 11(8 IhII can be built
or maintained.
I. The realization that the chance far SUCCI" II exponent~ enh8nced by private
partlclpfltit(),....l.r1ding. and sponscnhIp. increasing comll'llnty Invot-l8m8nt should
bell'lCOUl'8g8d by 1he touran. The rK:he factor and the range of Pf9Qr6'n8 should
be petC8lY8d as unlmiled and fer the enllre comm~', use. Thi perc:epdon
should be 1hat there Is . stage and . time available for InJ ptIIformer.
Encourllging the cornrnuoiJY', tot.. support is . step ctoaer to the Center's
succeea. /' r
Our fee prClpONI for ~..;. outlined above II $10,000, 8ncI18 to be COIl1Pl8l8d
=1:=~The~~I-;~=~n::.,~~
regarding lite. COlt. ancJ capabilities. Thla preumnary atMt lIppI'oach
would aIfOw 1m. to build c:ormUlily focus, P8r1fcipeI/on. anc:lllnariCllllUppCllt be-
fore CXlf1IIderatlon of fu1her action. An fn.clepth analysis of the market ~..
multi-cCll'l8Ul8nt approec:h awtIt . IOllger period of time would ClI!fIalr1Iy be possible,
how8Y8l', identifying and concluding aU variables might e.iIy teke a y.... at . COlt
of SSO,OOO or more.
There .,.. at least . half dozen diatincl markets in the immediate are.. The use of
. the faciIly 8ncI1l8 profit or loss will be d8termi18d by which ma1<et 18 most f1M:lt-
ably addreeeed and what effort II expGncled. A recent pol of 500 people COlt . local
- newspaper $10,000 to arrIVe at c:onc:IusIons about an IIIIIiID faCIly. . takes even
more ~auge the w1known on a yet.fl>be.buiIt taafiY.lhe conctuslons drawn
from an market enelysiI on eliher an exlating or future building w. Ik1lClSt
elltraneOua camp.-lId to the aocIaI, financial. and pcoIltIoal strenglh of thole
colT1OU1lly Ieadei's who want to see ~ happen and are wlIIIng to put money
behind thW effo.18. We need 8 point to raIIv the ~ around. and we cen then
lead the effort to a Iogic:aI corlcIusion. W. look furwerd to assisting you in this
endeavor.
-i-~DO
Sincerely,
WARNECKE/ROSEI<RANS/MI::GFIIAN. INC.
Ed Wohland
Senior VIce President
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