HomeMy WebLinkAboutR07-Redevelopment Agency
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SVnoDsls of PrevIous CommIssIon/COuncIl/CommIttee ActIon:
01-17-89 The CommunIty Development CommIssIon approved In conecpt the
proposal for the EconomIc Development COuncIl's restructurIng plan.
02-09-89 The Redevelopment CommIttee revIewed the matter.
(CommunIty Development CommIssIon)
Recommended MotIon:
That the CommIssIon approve the attached $100.000 Loan Agreement
wIth the San BernardIno EconomIc Development COuncIl.
Contact Person: STEVEN H. DUKETT
Phone:
Nard:
384-5081
ALL
SupportIng data attached: YES
FUNDING REQUIREMENTS: Amount: $100.000
Pro1ect: ALL
FEBRUARY 20. 1989
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Agenda Item No. ~-
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Council Notes:
"0" ITEM INFOIlKl\TION SUMMARY 0
GENEAAL INFOIlKl\TION.
o COUNCIL
Author
Filing date
~ ~ng date
Ward
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Funding
CLEARANCES.
CITY DEPARTMENTAL REVIEW.
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Dept By
Date
Dept By Date
INFOIlKl\TIONAL DATA FORKARDED TO CITY DEPARTMENTS/COUNCIL OFFICES.
Supplied To
By
Mayor's office
Council Ward
Council Ward
Council Ward
Council Ward
Department
Department
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COMMENTS/CONCERNS. Include pertinent comments and concerns of offices and persons clearing
the summary, such as controversial issues, time constraints and funding complications.
Indicste dates when action must be taken.
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S T A F F R E P 0 R T
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The Community Development COmmission at Its January 17, 19B9 meeting approved
In concept the restructuring plan as submitted by the San Bernardino Economic
Development COuncil (EDC) and directed Agency staff and Mr. James Robbins,
Acting City Administrator to prepare the necessary documents which would
provide the funding for the COmmission's consideration. Agency Counsel
subsequently requested Special Counsel, Stradling, Yocca, Carlson & Rauth, to
prepare the necessary loan agreement for your review.
The purpose of the loan Is to provide Interim funding to the EDC for a 90 day
reorganization transition period to allow them to continue their marketing
momentum and to provide funding for a contract with National COmmunity
Development Service (NCDS) for a fund raising survey. The survey Is critical
to the reorganization efforts Inasmuch as NCDS will Identify those regional
private sector resources available for developing a public/private partnership
for fund raising purposes. It Is anticipated that these efforts will produce
the monies necessary for a four (4) year marketing budget. It should be noted
that NCDS was utilized by the Keep Riverside Ahead (KRA) and that their joint
efforts resulted In a very successful fund raising effort In the amount of
$1.6 million for 4 years of funding. NCDS has a successful track record with
over 125 cities nationwide.
In summary the documents reflect the following:
1. Amount of loan: $100,000.00
2. Draws: The funds will be drawn monthly In Increments of up to
$25,000.00
3. Collateral: The loan will be Irrevocably secured by the revenue
pledged by the City of San Bernardino to EDC In the Highland Hills
Industrial Development Bond Issue.
4. The Term of the Loan: The funds earmarked for repayment have a due
date of June 30, 19B9.
5. There will be no prepayment penalty.
6. Interest Rate: B.51 on repayment
This staff report has been coordinated and reviewed with Mr. Ken Henderson,
Director of the Community Development Department and he advises us that he
will be providing the COmmission with a written status report on the Highland
Hills Industrial Development Bond Issue at the February 20, 19B9 meeting.
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S T A F F
R E P 0 R T (Continued)
Also attached for your review Is a February 6, 1989 memorandum from COuncilman
Michael Maudsley to the Redevelopment Committee outlining the details of the
restructuring proposal and budgets.
In addltllon, staff has received a report from Special Counsel on the security
referenced oln the Agreement. A copy of their February 8, 1989, correspondence
on the issue Is attached for your information.
It Is, therefore, recommended that the Commission approve the attached
$100,000 loan agreement with the EDC. The agreement has been approved as to
form and legal content by Agency and Special Counsel and signed by the EDC.
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SAN BERNARDINO
ECONOMIC
DEVELOPMENT
COUNCIL
330 Nonh -o~ Sum. SuR 420
50n Bonwdino, CA 92<Ol
(7)1) 381..327
"&In 67JU9J RDEV lIT
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Pebruary " 1989
TO : Redevelopment Agency
SUBJECT: Restructuring of the San Bernard
Development Council (EDC)
FROM
: Councilman Mike Maudsley
On January 17, 1989, I presented a proposal to you
which, if approved, promised to continue the marketing
momentum built up by the EDC, but substantially change
the structure and funding of the EDC.
The proposal called for an affiliation of the EDC with
the San Bernardino Area Chamber of Commerce, however,
remaining a separate and private non-profit corporation
(501 C(3)).
Funding for the new corporation would be raised from the
private sector with the City buying into the marketing
program just as any business would. Control would come
from a newly selected Board of Directors. The new
directors would be selected by a Task Force of repre-
sentatives fr9m all community areas.
The unanimous vote of the Councilmembers present on
January 17, 1989, for the concept told me we are on
the right track.
In my proposal I recommended the City make an interest
bearing loan to the current EDC of $100,000. The money
to be advanced in $25,000 increments on a time schedule
yet to be determined.
I have attached four documents to this letter which are
addenda to my original report dated January 12, 1989,
Subject: Economic Development Council.
Attachment one and two are proposed budgets for a 90
day periOd. The time selected should be adequate for
the fund raising survey to be completed and fund raising
activities initiated.
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Redevelopment Agency Committee
Pebruary 6, 1989
Page Two
Attachment three sets forth a proposed reorganization
plan time table which assumes the $100,000' loan is
approved and modified marketing activities are rein-
stated.
Attachment four is a list of Task porce members who will
assist in the restructuring process, and appoint the new
directors. We are proposing a board of 9 - 11 members.
As you can see from the list there is very strong
support throughout our community for a new marketing
effort on behalf of San Bernardino.
The probable reduction at Norton APB only reemphasizes
the critical need for San Bernardino to put in place
very quickly a strong business recruitment effort that
is target-oriented and supported by the Mayor and Common
Council and the total business community.
I recommend your approval of our request for a $100,000
interest bearing loan to the EDC secured by the IDB fees
due in from the Highland Hills project. IDB fees are
estimated to be $378,000 and should be paid in May, 1989.
The EDC's one half is $189,000. The remaining $189,000
is scheduled for the Community Development Department for
their programs.
Atchs.
11\ 1c1at
MICHAEL MAUDSLEY
Councilman, Fourth
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SAN BBlUIARDIBO BOOIKlMIC DBVELOPIIBHT mDHCIL
OFFICE OPERA'l'IOR
'0 DAY BUDGET PROPOSAL
FEBRUARY 1, - April 30, 1989
Salaries
Director
Secretary
$11,000
$ 6,000
$17,000
Employee Benefits
Director IRA
Health Insurance
Auto Allowance
$ 500
$ 900
$1200
$2600
Payroll Taxes
Rent
Office ($1,364 per month)
Mail Machine ($55.12 per month)
Telephones ($81.17 per month)
Telephone
Insurance
Office (Premium due March 1, 1989)
Directors & Officers (Premium due April 1, 1989)
Postage
Office Supplies
Prospects/Travel
Legal
Accounting (Tax Preparation)
Board Meetings
TOTAL OFFICE OPERATION
$17,000
$ 2,600
$ 5,400
$ 4,500
$
750
$ 1,100
$ 2,600
$ 150
$ 500
$ 500
$ 500
$ 300
$ SO
$35,950.00
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BAR BBlUIARDIIIO BCOIIOIUC DEVELOPMEIft' conaL
LDlU'ED IlARKB'.rIBG BUDGET
90 DAY PROPOSAL
PEBRUARY 1, - APRIL 30, 1989
lIational Community Development Service Survey
(Fund Raising Survey)
Ellis and Associates Services ($4,500 x 3)
Marketing Newsletter
3 issues (11,500 copies - $4,500 x 3-$13,500)
Postage ($1,500 per i.sue x 3-$4,500)
Labeling/Bundling ($240 per issue x 3-$720)
Slide Program
Script Writing ($2,500)
Added Photography $1,000)
Computer Designed Slides ($1,025)
Voice Talent Final Production ($750)
Create 2 Videos from Slide Show ($750)
Electronic Bulletin Board Advertising Flyer
(Printing and mailing)
Targeted Business Promotion and Travel
TOTAL MARKETING BUDGET
$15,000
$13,500
$18,720
$ 7,025
$
500
$
SOD
$55,245
Attachment 2
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TASK FORCE LIS'!'
(por eo_ideratiOD Only)
CHAMBER OF COMMERCE
Larry Sharp (Ex Officio) San Bernardino Co. Credit Union
Mark Edwards, Attorney, Reid and Hellyer
Gil Snyder, First Federal.Savings and Loan
Jia King, So. California Gas
Bill Heitritter, McGladrey, Hendrickson' Pullen
Bob Hoebelheinrich, 1st Interstate Bank
ECONOMIC DEVELOPMENT COUNCIL
Bruce Varner, Attorney, Gresham, Varner, Savage, Nolan' Tilden
Chris Crawford, Crawford Investments
Gary James, IColKing
Sam Henley, EDC
CENTRAL CITY MALL
Bob Curci
INLAND EMPIRE HISPANIC CHAMBER OF COMMERCE
NATIONAL ORANGE SHOW
Gene Wood
SAN BERNARDINO VALLEY BOARD OF REALTORS
Monte Snyder, President
2d Jacobsen, Past President
CITY
Mayor's Office - Richard Bennecke
RDA - Steve Dukett, Director
City Council - Mike Maudsley, Councilman
City Council - Noreen Miller, Councilwoman
Main Street - Ann Harris, Directer Dave Bellis, Chairman
SBETA - Cynthia Cervnates
CONVENTION AND VISITORS BUREAU
Dan Stark
CALIFORNIA STATE UNIVERSITY
Dean David Porter
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UNIONS
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Don Magness, Plumbers & Pipe Fitters
SAN BERNARDINO VALLEY COLLEGE
Bob Temple
NORTON AFB
Colonel Dennis Wood, Base COllllllander
HOSPITALS
Deborah Mandebach, Arrowhead Health Care Systems
Toni Callicott, St. Bernardines Marketing
OTHERS
Bank Stickney, Spirit Baseball Team Owner
Joe Sadacca, Retired Sears Manager
Jim Sivelle, Retired J. C. Penney Manag~r
Wesley Jefferson, former EnC Director
John Dukes, Dukes - Dukes
MARKETING
Gary Ellis, Ellis & Associates
Tom Favorite
Deborah Hager
Attachment 4
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LOAlI AGREEMENT
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THIS AGREEMENT is entered into by and between tbe
IUmEVELOPMENT AGENCY OF THE CITY OF SAIl BERNARDINO (tbe
-Agency-) and tbe SAIl BERNARDINO ECONOMIC DEVELOPMENT COUNCIL,
a California non-profit corporation (tbe -EDC-).
WHEREAS, tbe stated purpose of tbe EDC is to aid tbose
communities witbin tbe City of San Bernardino (-City-) wbich
bave become or may become economically and socially
disadvantaged by attracting new industry to sucb communities
and tbe City and by encouraging tbe development and retention
of existing industries witbin sucb communities and tbe City; and
WHEREAS, tbe EDC desires a sbort-term loan of not to exceed
One Hundred Tbousand Dollars ($100,000) to be used to meet its
operating expenses as reflected in its proposed 90 day budget
whicb covers the time period from February 1 through April 30,
1989; and
WHEREAS, the EDC expects payment of a portion of Industrial
Development Bond Issue fees in an amount equal to or greater
tban tbe Loan amount; and
WHEREAS, tbe Agency or Community Development Commission is
autborized by tbe Community Redevelopment Law and the Mayor and
Common Council of tbe City to assist activities which promote
economic development in tbe City generally; and
WHEREAS, the Agency desires to assist the EDC by making a
sbort-term loan of not to exceed One Hundred Tbousand Dollars
($100,000).
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NOW, THEREFORE, tbe Agency and tbe EDC bereby agree as
follows:
1. Aaenev Loan to EDC.
SUbject to the conditions for disbursement set forth
below, the Agency shall provide funds in tbe form of a loan
(-Loan-) to the EDC. The Loan shall be in an amount not to
exceed One Hundred Thousand Dollars ($100,000) and shall be
used by tbe EDC for the purpose of meeting its budgeted
operational expenses for the periOd of February 1, 1989 through
April 30, 1989. Interest on the Loan sball be payable at the
rate of eight and one-balf percent (8.5\) per annum.
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2. Disbursement of the Loan Proceeds.
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Disbursements of the proceeds of the Loan shall be
made in four (4) payments as follows: each disbursement shall
be in an amount not to ezceed Twenty-Five Thousand Dollars
($25,000). The first disbursement shall be made on the first
day of the first month fOllowing the date of this Agreement
(March 1, 1989). Succeeding disbursements shall be made on the
first day of each successive month thereafter (April 1, May I
and June 1, 1989), provided, however, that the fourth and final
disbursement (June 1, 1989) may be withheld by the Agency in
accordance with Section 6 below.
3. Disbursed Funds.
All disbursements shall be held by the EDC in trust
and applied by the EDC solely for the purposes for which the
funds have been disbursed. Agency is not obligated to monitor
or determine the EDC's use or application of the disbursements.
4. Consideration.
As consideration for the Agency to enter into this
Agreement, the EDC agrees to use the funds for the purposes set
forth in this Agreement.
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5. EDC ReDavment Obliaation.
Repayment of the Loan (including the principal amount
and any accrued interest) shall be accomplished by means of
one (1) payment which shall be made on or before June 30,
1989. The EDC shall have the option to prepay any portion of
the Loan without penalty.
The EDC obligation to repay the Loan (including the
principal amount and any accrued interest) shall become due
upon default of the EDC of any of the requirements or
obligations of this Agreement or upon any other grounds set
forth in this Agreement.
6. Condition Precedent to Final Disbursement.
The Agency shall not be obligated to make the fourth
and final disbursement of the Loan Proceeds (the June 1, 1989
diSbursement) unless the EDC has received, by May 31, 1989,
that amount of the Industrial Development Bond Issue fee for
the Highland Hills and/or Perris Hills Development Projects to
which the EDC is entitled or unless the Agency determines that
the EDC is assured of receipt of those monies prior to June 30,
1989.
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7. Securi~v for ~he Loan.
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The EDC hereby pledges as securi~y for tbe Loan tbat
amount of the In4ustrial Development Bon4 Issue fees for the
Higblan4 Hills an4/or Perris Hills Development Projects to
wbich tbe EDC is entitle4.
8. Defaul~.
Tbe following sball constitute a -Default- un4er tbis
Agreement:
(a) Mone~arv. At Agency's option, tbe EDC's failure
to pay tbe Loan (inclu4ing tbe principal amount an4 any accrue4
interest) on or before June 30, 1989.
(b) Chanae in Oraaniza~ion of EDC. Tbe occurrence of
any management, organizational or other material change in the
EDC without Agency's prior written consent wbich Agency
4etermines, in its sole and absolute discretion, will have a
material adverse effect on repayment of the Loan or threatens
tbe availability of the security for the Loan.
9. Default Remedies: Acceleration.
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In the event tbat the EDC is in Default of tbis
Agreement, the Agency may, at its option, declare all sums
owing to Agency under this Agreement immediately due and
payable. In addition, in the event that the EDC is in default
of this Agreement, interest on the unpaid principal and any
accrued interest shall be payable at the rate of ten percent
(10\) per annum which rate shall constitute tbe -Alternative
Rate- unless and until sucb default is cured. In the event of
default which is cured, the Alternative Rate shall apply to all
periods the default remains in effect prior to completion of
the cure such additional remedies as may be available at law or
equity.
10. ReDavmen~ of Funds Advance4.
If Agency spends funds in exercising any of its rights
or remedies under this Agreement, the amount of funds spent
shall be payable to Agency upon demand, together with interest
at the rate of ten percent (10\) per annum from tbe date the
funds were spent. Until repaid, such amounts shall have the
security afforded the Loan under this Agreement.
11. Institu~ion of Leaal Actions.
In addition to any other rights or remedies, either
party may institute legal action to seek specific performance
of the terms of this Agreement, or to cure, correct or remedy
any Default, to recover damages for any Default, or to obtain
any other remedy consistent with the purpose of this
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Agreement. Such legal actions must be instituted in the
Superior Court of the County of San Bernardino, State of
California, in an appropriate municipal court in that county,
or in the Federal District Court in the Central District of
California.
12. ADDlicable Law.
The laws of the State of California shall govern the
interpretation and enforcement of this Agreement.
13. AcceDtance of Service of Process.
In the event that any legal action is commenced by the
EDC against the Agency, service of process on the Agency shall
be made by personal service upon the Ezecutive Director or in
such other manner as may be provided by law.
In the event that any legal action is commenced by the
Agency against the EDC, service of process on the EDC shall be
made by personal service upon or in such other
manner as may be provided by law. Service shall be valid
whether made within or without the State of California.
14. Riahts and Remedies Are Cumulative.
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The rights and remedies of the parties are cumulative,
and the ezercise by either party of one or more of such rights
or remedies shall not preclude the ezercise by it, at the same
or different times, of any other rights or remedies for the
same default or any other default by the other party.
15. Inaction Not a Waiver of Default.
Any failures or delays by either party in asserting
any of its rights and remedies as to any default shall not
operate as a waiver of any default or of any such rights or
remedies, or deprive either such party of its right to
institute and maintain any actions or proceedings which it may
deem necessary to protect, assert or enforce any such rights or
remedies.
16. Termination bv the EDC.
This Agreement may at any time prior to the funding of
the first dollar of the Loan, at the option of the EDC, be
terminated by written notice thereof to the Agency, and
thereupon neither the Agency nor the EDe shall have any further
rights or obligations with respect to this Agreement.
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17. Riah~s and Remedies Af~er Disbursemen~ of Loan
Proceeds.
Af~er the disbursement of any Loan proceeds, the
Agency shall have the right to pursue any remedy authorized by
law or equity or otherwise set forth in this Agreement.
18. Notices. Demands and tommunications Between the
Parties.
Written notices, demands and communications between
the Agency and the EDC shall be sufficiently given if delivered
by hand or dispatched by registered or certified mail, postage
prepaid, return receipt requested, to the principal offices of
the Agency and the EDC. Such written notices, demands and
communications may be sent in the same manner to such other
addresses as either party may from time to time designate.
Any written notice, demand or communication shall be
deemed received immediately if delivered by hand and shall be
deemed received on the fifth day from the date it is postmarked
if delivered by registered or certified mail.
19. Conflic~s of Interest.
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No member, official or employee of the Agency or the
EDC shall have any personal interest, direct or indirect, in
this Agreement, nor shall any member, official. or employee
participate in any decision relating to the Agreement which
affects his or her personal interests or the interests of any
corporation, partnerShip or association in which he or she is
directly or indirectly interested.
20. Non-liabilitv of Officials and EmDlovees of ~he Aaencv.
No member, official or employee of the Agency or the
City shall be personally liable to the EDC, or any successor in
interest, in the event of any Default or breach by the Agency
(or the City) or for any amount whiCh may become due to the EDC
or its successors, or on any Obligations under the terms of
this Agreement.
21. Non-liabili~v of Officials and EmDlovees of ~he EDe.
No member, official or employee of the EDC or the City
shall be personally liable to the Agency, or any successors in
interest, in the event of any Default or breach by the EDe (or
the City) or for any amount which may become due to the Agency
or its successors or on any Obligations under the terms of this
Agreement.
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22. Books and Records.
The EDC shall maintain complete books of accounts and
other records of its disbursement and use of the proceeds of
the Loan, and the same shall be available for inspection and
copying by Agency.
23. Indemnitv.
The EDC indemnifies Agency against, and holds Agency
harmless from, any losses, damages, liabilities, claims,
actions, judgments, court costs and legal or other expenses
(including attorneys' fees) which Agency may incur as a direct
or indirect consequence of:
(a) the making of the Loan; or
(b) the KOC's failure to perform any Obligations and
as when required by this Agreement.
The EDC shall pay immediately upon Agency's demand any amounts
owing under this indemnity, together with interest from the
date the indebtedness arises until paid at the applicable legal
rate of interest.
24. Attornevs' Fees: Enforcement.
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If any attorney is engaged by Agency to enforce,
construe or defend any provision of this Agreement, or as a
consequence of any Default under this Agreement, with or
without the filing of any legal action or proceeding, the EDC
shall pay to Agency, immediately upon demand, the amount of all
attorneys' fees and costs incurred by Agency in connection
therewith, together with interest thereon from the date of such
demand at the applicable legal rate of interest.
2S. Assianment.
The EDC shall not assign the EOC's interest under this
Agreement, or in any monies due or to become due thereunder,
without Agency's prior written consent which consent may be
granted or withheld at the sole and absolute discretion of the
Agency. Any assignment made without Agency's consent shall be
void. The EOC recognizes that this is not an ordinary Loan and
that Agency would not make this Loan except in reliance on the
EDC's expertise and reputation, Agency's knowledge of the EDC,
the EOC's status, and Agency's understanding that this
Agreement is more in the nature of an Agreement to assist
public services than a standard loan where the Agency would
rely on security which already exists.
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26. Heirs. 8u~cessors & Assians.
The terms of this Agreement shall be binding upon and
inure to the benefit of the heirs, successors and assigns of
the parties; provided, however, that this Section does not
waive the provisions of Section 25.
IT WITNESS WHEREOF, the Agency and the EDC have signed this
Agreement on the respective dates set forth below.
-Agency.
REDEVELOPMENT AGENCY OF THE CITY
OF SAN BERNARDINO
By:
Executive Director
ATTEST:
Secretary
APPROVED AS TO PROGRAM:
REDEVELOPMENT AGENCY OF THE CITY
OF SAN BERNARDINO
By: ~t4~ y _
~FJ7
r ng, Yocca, Carlson & Rauth,
Special Counsel to the Agency
~ ...ncy
.EDC.
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SAN BERNARDINO ECONOMIC
DEVELO{LT COUN~IJ:I
By: ~(L '/fI&~
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VIA FEDERAL EXPRESS
To:
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MS. J. Lorraine Velarde
San Bernardino Redevelopment Agency
Copies To: Mr. Steven Dukett
Dennis Barlow. Esq.
Stradling, Yocca. Carlson. Rauth
Agency Special Counsel ,~~
By Mark J. Huebsch and Ronald A. Van Blarcom~~
Loan Agreement Between the Agency and the EDC
February 8. 1989
~.
From:
(
Re:
Date:
..---.-----.-....................--..............................
In accordance with your request of February 2, 1989.
we have enclosed a draft Loan Agreement between the Agency and
the EDC. Please review the Agreement to insure that it
reflects the terms you requested.
As we discussed with you on February 3. 1989, we are
concerned that the loan is, in effect. unsecured. The security
referenced in the Agreement consists of a pledge of Industrial
Development Bond Issue fees from the Highland Hills and/or
perris Hills Development Projects (the fees have been pledged
by the City of San Bernardino to the EDC).
After speaking with Mr. Ken Henderson on February 5,
we discovered that there may still be a dispute as to the
amount of those fees and when those fees will be paid.
According to Mr. Henderson. the City should receive payment of
those fees on May 31, 1989 (your February 2 letter referenced
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this date as May 1, 1989). Because uncertainty remains and
because the final Twenty-Five TbousandDo11ar ($25,000)
disbursement under this Agreement is to be made on June 1,
1989, we drafted the Agreement so that the Agency has
discretion to withhold that final disbursement if tbose fees
bave not been received by the City on May 31, 1989,
Rote that we chose June 30, 1989 as tbe repayment
date because it was 30 days from the date that the ezpected
fees should be received by the City. Should the EDC default in
repayment, the only penalty the Agreement provides is that the
interest rate on the unpaid principal Loan amount and any
accrued interest increases to ten percent (10\) per annum.
As you may recall, because of our concern regarding
security for the loan, we discussed further means of securing
repayment of the Loan. One form of security would be to
require the EDC to ezecute a Deed of Trust against the parking
lot property which the EDC owns. It is unclear how much
security this would provide. In addition, you have informed us
that the Agency has presently offered to purChase that property.
After you and the Redevelopment Committee have had
an opportunity to review the draft Loan Agreement, please let
us know whether a Deed of Trust should be prepared and attached
to the Agreement or whether other revisions are necessary.
RVB/jak
Enclosure
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C I T Y 0 F SAN B ERN A R DIN 0
INTEROFFICE MEMORANDUM
8902-1001
TO: Mayor Evlyn wilcox
Members of city Council
FROM: Council Office, Ward Four
SUBJECT: Community Marketing Program
DATE: February 1, 1989
COPIES:
-------------------------------------------------------------
The following is a progress report on the Community
Marketing Program:
1. At this time the Economic Development Council has
nine project cases that they are working on for new commer-
cial and industrial firms wanting to come to San Bernardino.
2. These
efforts or new
for expansion.
firms do not represent business retention
site locations for local firms seeking sites
3. Two meetings were held with volunteers that will be
assisting in the task force and fund raising campaigns to
formulate a task force volunteer list. Potential volunteers
will be contacted within the next two weeks so that a firm
task force list can be developed.
If any Councilmember has recommendations for persons or
firms to be contacted for this effort, please contact me.
4. A draft timetable is attached for your information.
The timetable is a working document that will be updated by
the task force and interim committee every two weeks.
5. An analysis of the items necessary to clean up the
legal affairs of the current EDC is being prepared and the
legal action list for the new regional marketing committee is
being established. There does not appear to be any critical
items in this area.
6. A current financial report for the EDC is attached
and, additionally, a number of informational letters are
attached on the topic of successful fund raising efforts in
other communities for your review.
7. I am recommending
tinued on an interim basis
for new businesses.
that the EDC newsletter be con-
as it has generated over 100 leads
K-J ~~7
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INTEROFFICE MEMORANDUM: 8902-1001
Progress Report - Community Marketing Program
February 1, 1989
Page 2
I am also recommending the immediate startup of the
electronic bulletin board property information system. This
system is simply a tool whereby commercial building owners
and commercial property owners who wish to have a listing of
available resources placed with a central agency may do so.
This tool has been used very successfully in many communities
and its chief advantage is that, when inquiries are received
by the marketing committee inquiring about the availability
of land or a particular size or description of a building, a
central file will be available to answer those inquiries. The
property owner pays a fee for this service that makes the
service self funding and revenue generating and this addi-
tionally gives the marketing representative immediate access
for a response and a tool to begin the selling job to acquire
new businesses.
~I~
MICHAEL MAUDSLEY
Councilman, Fourth Waro
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Editorials
Tilt au" 41
__ WEDNESDAV, January 25, 1989 .-
New marketing idea
~~ldsg~dprol11ise
- San Bernardino is following a good mod-
el In using the successful Keep Riverside
Ahead as ita pattern as it seeks to put togeth;
er a new regioDal marketing agency.
, The city 'council moved toward that goal
by agreeing to scraP Its Economic Devel-
opment CouncIl and create the new market-
Ing agency similar to'JUverside's.
The counell voted to loan $100,000 to the
Economic Development CouDcll 10 that It
"c.n, stay 'afloat :umIl' the San Bernardino
'Area Chambe(,4If' Commerce can, create 'a '
"new IndepeJi~fUcceasorto the E DC.
The IntentIons behiDCI1he plan seem ad-
mirable. The EDC has not bad a partIcularly
luslr9us histol')', and has seemed In recent
yean to be all but def\1Dct. c <. :,'
. ;,'
-' The conCept offorDuq ~ new market-
, Jng approach seems to be a promising one.
.' ',Let us hope It Ie sueeessl\d In 'meetIng Ita
!suppo~n' expectatIOIlL , . ,
"
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December 5, 1985
Mr. Jim Bullion, Sr. Vice President
National Community Development Services, Inc.
3155 Roswell Road, N.W. - Suite 150
Atlanta, GA 30305
Dear Jim,
Last November when you presented our council with the
results of your survey, assuring us that a fund drive for
$1,500,000 would be possible, our group was very skeptical.
The decision to go with NCDS was made. The fund drive was
started. The goal was reached and even surpassed.
The detailed plan and the very competent people assigned
to work with uS really made the Whole program successful.
As Chairman of our group and having had no previous
experience with fund drives, I was glad to see the plan unfold
day by day. It's always nice to know what's going to happen
next.
(
'-
Again, I want to thank you for a very successful fund
drive.
Sinc
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Rod R. Robertson, C.I.D.
Director - Economic Development
(
August IS, 1986
Mr. James F. Bullion, CCE
Senior Vice President
NCDS
2507 Anaconda
Maitland, Florida 32751
Dear Jim:
We are ecstatic about exceeding our $1.2 million goal for the Partnership
program on schedule. I understand that Jerry Robison has provided you with
copies of the full-page ad that we ran in several papers touting our success
and thanking all those persons involved.
Now comes the fun part, being able to launch those pr09rams so critical to (
Scottsdale's future economic well-being.
I cannot be sufficiently complimentary of the NCDS process and staffing
assigned to our project, enabling us to achieve our goal. Raising big
dollars is never easy and there were many occasions when we didn't know if
we would be able to overcome several major road blocks -- but it all came
together at the right time.
Jim, thanks for all of your personal support and guidance during the course
of the campaign.
Best wishes,
s:?
Rod R. Robertson. C.I.D.
Director - Economic Development
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7333 Scottsdale Mall. P. O. Box 130. Scottsdale. Arizona 85252. Telex: 6835005 Intelex Scat. (602) 945-8481
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NATIONAL COMMUNITY DEVELOPMENT SERVICES, INC.
125 Super-Fund Uses
To stir your own creative thinking. we have listed 125
programs and projects which can be funded in your
community through a Chamber-organized funding
program.
ECONO~IC DEVELOPMENT
Plan and design for an industrial/office park
Purchase property for industrial/office park
Design and construct speculative buildings for new industry
Industrial potential study (Fantus. etc.)
National advertising in business media to attract new'
investment
Economic development staffperson(s)
Service to existing industry to encourage
expansion/retention
Minority business development (MESBIC. etc.)
Convert old airfield to industrial use
Out-of-town calls program (travel and expenses) to Ld.
prospects
Lease/purchase equipment to train workers for new
industry
Conduct existing industry needs analysis
Wide Area Telephone Service (WATS Line) for industrial
prospect phone calls
International trade missions to seek reverse investment.
sell local goods
Direct mail campaign to target industries
Convert available vacant building to "industrial
condominium"
Expenses for visiting prospects
Seed money for water-sewer extension
SMALL BUSINESS DEVELOPMENT
Stage a "Small Business Expo"
Hire a small business services staffer
Recognize and honor small business achievement
Establish special news bulletin for small business
management
Seed money for small business investment corporation
Underwrite seminar proaram for small firms
COMMUNITY DEVELOPMENT/URBAN AFFAIRS
Career education, Career Expo, Career Days
Free enterprise kits provided to schools
Develop area Councils of geographically arouped members
Establish a chair of Free Enterprise at local coUege
Underwrite study of crime impact and solution
Law Officers Appreciation Week; awards and recognition
Business & Industry Appreciation Week
MasslRapid Transit study, promotion or development
Leadenhip Development Program (staff and operation)
Establish" Adopt A School" and "School Without Walls"
programs
Expand staff in Education and related functions
Recognize outstanding educators
"Scholarships" to teachers for work in summer private
enterprise jobs
Medical facilities assessment for community
Long-range community planning
Fire Prevention and Safety campaigns
Pollution abatement program
Energy conservation campaign
Summer concerts in parks/neighborhoods
Neighborhood and commercial street lighting
Endowment for "Business in the Arts Councils"
Historic preservation
Fund plan and feasibility study for community arts center
Establish annual Legislature "Fly-In" to Washington
Pay for U.S. C of C Biznet hookup and operation
ORGANIZATION DEVELOPMENT AND OPERATION
Fund staff training and development (Institute, seminars,
advanced degrees, etc.)
Pay for EOP (computer) system lease, purchase or service
Provide automobile(s) for needed departments and
functions
Funding for "intern" program to augment staff
Update phone system
Purchase graphic duplication equipment, offset press, etc.
Add full-time audio visual, photographic and briefing center
staffer
Overhaul newsletter format and style; improve quality
Produce public service announcements telling the Chamber
story
Pay for outstanding speakers for annual meetings, other
functions
Survey members and community re: problems,
opportunities, needs
Purchase new plaques for members
Create a new Chamber logo and graphic image
Design and produce a Chamber orientation/sales audio
visual
Add full-time membership stafffor sales and service
Establish "Member Hotline" service
Lease/purchase an "automatic typewriter"
Retain needed professional consultants when necessary
Upgrade staff salaries to remain competitive
RESEARCH AND PUBLICATIONS
Manufacturing Wage Rate Study
Cost of living Analysis
Transportation Needs Study
Wholesalers and Manufacturers Directory
Area prof'lIe publications (labor, natura1 resources,
manufacturing costs, etc.)
Housing and livability publications
Newcomer welcome publications and kits
Expand Research Library facilities
Create community Economic Data Bank (EOP)
Hire fuD-time Research Director
o
DOWNTOWN DEVEWPMENT
Master plan for Downtown
Special street lighting
Develop vest pocket parks
Finance an exhibits. special events and festivals
Parking development
Pay for supplies and promotion ofa "Shop At Home"
campaign
Fund a feasibility study for a new downtown
convention-quality hotel
Anti-litter campaign. trash cans. signs. etc.
Pay for benches and planters
Promote new image for downtown to area residents
Artists rendering/conceptions of storefront remodeling
Erect promotional displays in empty storefront windows
Create and fund Downtown Development staff position
Fund design and other costs of sign age improvement
VISITOR AND TOURIST PROMOTION
Print and distribute new color brochures to State Welcome
Stations
Build visitor welcome center(s) and fund staffing and
operation
Purchase a mini-bus and operate a tour service
Finance trips to solicit conventions. trade shows and
increase tourism
Support the operation of a traveling Ambassadors of
Goodwill Corps
Produce TV and radio commercials for local/regional or
larger exposure
Build a traveling exhibit for use in tourist promotion: fund
its operation
Festival and special event funding (Aqua Festival. Winter
Carnival. etc.)
Upgrade quality of material and service to newcomers and
inquirers
o
Increase stall' for convention/visitor sales and service
Furnish name tags. brochure covers and other services to
conventions
Pay for a top quality convention solicitation film
Expand visitor service space or create new kiosks
Training for local hospitality employees
COMMUNITY PROMOTION
Produce an 18-minute film about the community
Design and print new color brochures about the community
Develop a flexible audio visual (slide show) about the area
for local showing
Purchase projectors and other audio visual equipment for
the Chamber
Retainer fees for public relations firm
Launch a community pride program aimed at generating
confidence and enthusiasm locally
Create a Chamber/community news bureau with slides.
photos and information
Erect billboards promoting the community statewide
Finance start-up of community magazine or augment
existing publication
Taxicab driver education program
CAPITAL IMPROVEMENTS
Remodel existing building (new reception area. conference
room)
Replace worn out furnishings and equipment
Plans and architectural design for a new building
Purchase site for new building; site preparation
New Chamber building
Design and erect new Chamber sign(s)
Landscape areal s) around Chamber building or offices
Build full-service audio visual briefing center
Increase parking at Chamber quarters
Evan Nolte, Executive Vice Presi- 0
dent, Sioux Falls Area Chamber 0
Commerce, talks about a develop-
ment funding system that worked for
Sioux Falls.
"$1.4 million for jobs"
"We nee.kd to raise $1.4 million to
support economic development and
bring mPfe jobs to the Sioux Falls
region. E-ut first we had to develop a
focused al'Proach.
"Some "'f)' high-test business lead-
ership in Macon, Denver, and other
cities had found NCDS to be totally
credible. So we went to NCDS for
their expoerience and their knowledge,
their per.;pective."
"Still coming in"
"We started with a feasibility study,
which really helped us determine if
the business community would sup- 0
port the program, and what element
of it were most important to them.
"Then we developed a strategic mar-
keting plan. That got more people
involved and convinced them that
this would be a results-oriented pro-
gram.
"The NCDS feasibility study said we
could do better, but we set a goal of
$1.4 million. Well, we ended up rais-
ing in excess of$1.8 million, and the
money is still coming in.
"We finished
$400,000 over goal,
and under budget,
in just 78 days."
a
"NCDS was as conscious of the cam-
paign operating budget as we were,
and they kept within it. We finished
under budget.
"There's something else. We needed
to get the fund raising finished
between two other major drives here,
including an ambitious United Way
campaign in the fall. NCDS helped us
coordinate with others and we got it
done in 78 days. "
"Partners for more than a year"
"This truly was a team effort. Jim Bul-
lion came in and did the feasibility
study and then Howard Benson
directed the development of the stra-
tegic marketing plan. Counting all
the planning time, we were partners
with NCDS for more than a year.
"Another plus for NCDS: Their staff
people have chamber management
and economic development back-
grounds and the ability to deal effec-
tively with community leaders. Russ
Bateson, the project manager, on-site
here in Sioux Falls, worked well with
more than 200 volunteers raising
money, and with the staff from two
different organizations-the Cham-
ber and the Sioux Falls Development
Foundation, our community develop-
ment corporation. Russ provided the
strong organization needed to keep
the program on track.
"NCDS does development funding on
a flat, contractual fee basis, so you
know what the cost will be. That also
gives them added credibility with
business leaders.
"We don't think of NCDS as just
fund raisers, though that's part of it.
They're a complete service com-
pany-marketing, economic
development, and fund raising. .
Give NCDS a caD
We'll send you a full report on Evan's
success story and others. Or ask about
our membership development pro-
grams for Chambers and Chamber
Execs who think bigger.
NeBS
3155 Roo....u Rmd. N.W. Suite ISO
Atlanta, GA 30305 (404) 231.0730
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'1lhe tlit'ginian-llilot
EdItorials
The Portsmouth story
,
A city with an Image problem Is also a ,
city with a morale problem. If Portsmouth
residents are as down on their bomelllWD as
Chamber . of Qtnmerce officials believe
them to be, It would be well to live them
reason to feel otherwise. The questJon Is
whedler the proposed remedy, a SIIStaIIled
effon to can attentJon to the city's assets,
would wort.
It could. The BaltJmore example Is
InstructJve. For much of Its hIsiory, BaltJ.
more was that blue-collar lOWII you passed
through or by as quickly as possible on the
way between Washington aIicI New York.
But now It Is the city of the reborn IDner
Harbor - the proud P"$f....sor of Harbor.
place, a breathtaking aqUarium, a brII1iaDt
science museum.
BaltJmore was alwa)'l better tbaD Its
detractors said. But Uke many agIq c:or,
cities, It rapidly cIec1Ined as mldtl1e-dua
AmerlC&llS ftooded suburbta, tbeJr rejeccba
of urtlan Ufe aided by federaJ policies tbat.
sped constructlon of fJwwa)'l &lid tract
houslna. BaltJmore's popuJatJon ___
older and poorer. The city developed Jmaae
&lid morale problems.
Jt 110 Ion&er lias them, however. There
is a DeW spirit In BaltJlIIOre. It is obvtousln
the pride with which those who Uve In and
around tile city talk about It.
~is, Atlanta, PhIladelphia &lid
many atber urtlan centera had been similar.
Iy transro. u...c1 eari1er. Such . transtorma.
tIoD Is IIOW wen"'dvanced In Norfolk, to the
city', profit. It may be Portsmouth's turn
to feel better .bout Itself, panlcularly since
much lias happened, and cantJnuec. to ha~
pen, to Improve the city's .ppearance and
ItreIlBthen Its economy. .
The Portsmouth chamber Is consider.
inB an expenditure of perhaps $2 million,
raIsecI from private sources, to tell the
Portsmouth 1lOry. To the city's citizens. To
vlsltora.. To Deigbborin& cities. To t:pJ1IOra-
lions Iookllll .round for . place to I &ettle.
That story sbouId be presented In .
l'eSOIIIldInsIY positive way. Portsmouth lias
· .stnIII& pubUC<<IIoo/ system. The Old
Towne conservation district Is . coIlectJon
of architectural &emS, and the city lias tour
other hlstorlc dlstriClll as well. DownlllWD
Portsmouth and Its waterfront .re beinB l'&o
Cl'eJted, however slowly, and the .rts cen-
ter, sports ball of fame, chlldren's museum
.and Daval museum are all worthy .ttrae.
lions. Much 01 die subltandard bouslna that
blJ&bted PortsmoutIl bas been IIIppIanted
by .ttractlve ... residences.
Portsniouth Naval Hospital and tile
Daval IbIpyard are very substaDtIaI federal
Inst&Uations that draw .....".nds of viii-
tora. PrIvate &lid pubUc beaJth facilities
have formed . medlcaI-part cluster lllItIlde
the naval bospItaI pte, . deveIopmeat that
bas created IIWIy ... jobs.
Portsinouth wouJd do wen to remlDd
It8eIt &lid others of Its .Ct:OIIIpliabments as
weD as Its ..... Some ror-r Portsmouth
residents who have .c:Ideved fame .....
wbere mfIbt wdcaI.... . """_ to urae
~ resldeDts to take pride In tbeJr city
&lid Its potential. FeIiIl RoIIatyn, the fIDan..
c:Ial wizard who pIded New YOlt City from
the.brin1 01 IIubvpccy to 1OIvenc:y, and
IntematbWly .......Imed des!per Perry
EUis CllIIIe to mlDd.
The Portamouth c:bamber la rJabt to
explore tile merits of marketJna P0rts-
mouth to Its own c:Itlzens and others, pro.
Jbotlna positive Jmaaes to nab against
negative ClIIeI. It aJUId do woncIera for
morale, and pique Investors' Interest too.
o Cormty of Kir,w,tH 0
ECONOMIC DEVELOPMENT COUNOL
FOUR DEARBORN SQUARE . Suite B
k.anbIcft. DIinois 6OlJ01
815-93>1177
1-<<10-444-2732
September 19, 19&8
Mr. Jim Bullion
Nat10nal Commun1ty Development SerV1ce
3155 Roswell Rd., Suite 150
Atlanta, Georg1a 30305
Dear J1m,
As we approach the Victory Celebrat10n of New Hor1zons
United, I aga1n want to express my thanks, my appreciation, and
st111 my surprise at the incred1bly successful fundraising
effort which took place here in Kankakee County.
Last week, I had an opportunity to speak to a large
group and one the focuses of my presentation was the Fantus
study which was completed last October and which recited in one
sect10n, 'unity with1n Kankakee County seems nearly impossible
and of all the communities in which we had ever worked, none
were as divided as Kankakee".
Yet here we stand today, Jim, at $1.3 million some 30' over
our goal and a strong probab11ity of going as much as SO, over
our goal by the end of the year.
When you came in you 1ndicated that NCDS had an incredibly
h1gh percentage of successes and I am certainly here to tell
you that what you have done in Kankakee County is a tremendous
success and was accomplished under some of the most difficult
conditions that I have ever experienced.
It appears that congratulations are in order for all of us,
but particularly to you and Ed Alberty who as our proJect
director forced us to focus on the goal and let everything else
fall in behind.
If I do not see you beLore. Jim. I am sure 1 will see you
in about thirty (30) months when we reignite this candle and do
it allover again Lor our continued economic development plans.
Respectf
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President/CEO
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New Horizons United
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SECLTJlITY BANK AND TRUST COMPANY
OF' ALeANV
ALBANY. GEORGIA :J1702
ROGER 1... rARRAR
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August 22, 1988
Mr. James F. Bullion
Executive Vice President
National Community Development Services, Inc.
Suite 150
3155 Roswell Road, NW
Atlanta, Georgia 30305
Dear Jim:
The Vision '92 campaign is winding down now and
it is my hope that we finish by mid-September. As
you are aware, we are ecstatic about the results:
We have now exceeded $1.4 million in total
pledges and still have over 200 cards out. A million
and a half is certainly possible if not probable. As
I remember, you said early on that $1.5 million is what
we should shoot for.
The purpose of this letter is to tell you how
much I, as the Campaign Chairman, appreciate your
organizations' work in making our campaign a rousing
success. Specifically, I want to tell you how much
I enjoyed working with Bal Kramer and what an excellent
job he has done. Bis approach and performance has been
absolutely outstanding. He literally took over the
day-in day-out management of the campaign, allowing me
the luxury of a lot of productive direct calls and to
be a cheerleader for the rest of the group. The
division and group leaders took immediately to Bal and
he handled all of their needs throughout the campaign.
Jim, a lot of things had to come together for this
campaign to be as successful as it has been and there
is no question that NCDS was a critical player. The
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Mr. Bullion
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August 22, 1988
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early-on feasibility study done by you and your
associate set the stage and Hal's performance helped
us bring off a vitally needed program for this city:
Best personal regards.
RLF/jrc
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GREATER
PINE BLUff
OIAMBEROfCOMMERCE
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ACCREDITED
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JIM BERRY, CCE/CID
September 19, 1988
P'Nident
Hr. Jim Bullion, ExecutiVQ Vice Preaident
National Community Development Servicea, Inc.
3155 Roawell Road, N. W., Suite 150
Atlanta, Georgia 30305
Dear Jill:
From start lo finiah, NCDS has done an
exceptional job of leading ua through lhe 1I0at
succeaaful economic and community development fund
drive in Pine Bluff's hiatory.
When we firat auggeated a lIegafund drive aa a
solution to the Chamber and Induatrial
Foundation'a dire need for additional funda,
cOllmunity leadera were positive but had
reservationa about how lIuch we could raiae;
whether we needed a profeaaional firll; and why we
needed a feaaibility atudy (another blankety-blank
atudy) .
Ji., thanka to your experience and the akill
and profesaionalia. of Jack Curran. who did our
feaaibility atudy and Graa Hopkina who did an
outatanding job aa our project director, we have
exceeded an ambitioua goal of 51,000,000 by 50~.
Now that we have completed our drive, I would
like to addreaa ao.e 01 lbe queationa tbat our
leaderahip had initially and give ay view of our
experience.
Firat. how auch can we raiae. Si.ply, we bad
no idea. One thing waa for certain, we did not
want to aet an arbitrary goal and fall ahort and
da.age our emerging credibility. Study waa a dirty
word becauae we had done ao .any diverae atudiea
in the paat and they were gathering duat in
'.0. lOX 5069 . .INE IWFF, Aa 7..11 . SO.-5SS......
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GREATER
PINE BLUff
OIAMBEROfCOMMERCE
iii
ACC.r.DITI!D
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soaeone's closet. "aybe the feasibility atudy
should be called a "fund raiaing proof" because
thst ia what it was for us. The aoney we spent
testing the project areas thst our cOMMunity would
support and testing the projected level of support
gave us the confidence to aake the drive a
aucceaa.
Secondly, should we do it ouraelves or hire a
professional :firm? I am comfortable that we could
have raised 8400,000 to 8600,000 without NCDS, but
there is no way we could have raised 81.5 aillion.
Finally, our leaders felt we were prepared and
wanted to shorten the recoaaended tiae of the
drive to save money on conaultation. As you know,
we extended our Use o:f Graa'a tiae twice because
it just takes tiMe to aet the drive up properly
and thia planning tiae pays off handsoaely in the
later atages of the drive.
Aa a result o:f our drive, we
editorials ~n three aajor
treaendous coverage in atatewide
have had positive
newspapers and
tv new..
Thanka'
,
J ~ CCE/CID
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Greater Pine Bluff
Chaaber of Coaaerce
JB/j
'.0. lOX 5069. P1Nl IWff,AI 71611 .501-555.0110
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SAN BERNARDINO ECONOMIC DEVELOPMENT COUHCIL
OFFICE OPERATION
90 DAY BUDGET PROPOSAL
FEBRUARY 1, - April 30, 1989
Salaries
Director
Secretary
$11,000
$ 6,000
$17,000
Employee Benefits
Director IRA
Health Insurance
Auto Allowance
$ 500
$ 900
$1200
$2600
Payroll Taxes
Ren~
Office ($1,364 per month)
Mail Machine ($55.12 per month)
Telephones ($81.17 per month)
Telephone
Insurance
Office (Premium due March 1, 1989)
Directors & Officers (Premium due April 1, 1989)
Postage
Office Supplies
Prospects/Travel
Legal
Accounting (Tax Preparation)
Board Meetings
TOTAL OFFICE OPERATION
$17,000
$ 2,600
$ 5,400
$ 4,500
$
750
$ 1,100
$ 2,600
$ 150
$ 500
$ 500
$ 500
$ 300
$ 50
$35,950.00
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January 26, 1989
EDC FINANCIAL CONDITION REPORT
Bank Balance as of August 31, 1988 $19,080.00
eac Deposits in September 20,766.00
October 41,555.00
November 1,800.00
December 23,988.00
~A~ 81 R".~RI)I~<l January 19,430.00
i. -i: () ~ () ~\1 I C $107,539.00
1~1'\;i t"'t'JlitY~l
C (l'll :\; 't- 1 I Sub Total $126,619.00
Expenses for September 23,877.00
1111 ~"rlh -n" ~lrn'l. '1111\' 4~1I October 30,806.00
~.1I1 hcrn.uJIn", LA "'24111 November 11,011.00
/'0'14:, lHI.41:-
l(.1n,,':"II':"'; RJ)I.\" (1\\ December 13,462.00
January 13,226.00
Sub Total $92,382.00
Bank Balance as of January 26, 1989
$34,237.00
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SAN BERNARDINO ECONOMIC DEVELOPMENT COUNCIL
LIMITED MARKETING BUDGET
90 DAY PROPOSAL
FEBRUARY 1. - APRIL 30. 1989
National Community Development Service Survey
(Fund Raising Survey)
$15.000
Ellis and Associates Services ($4.500 x 3)
$13,500
$18,720
Marketing Newsletter
3 issues (11,500 copies - $4,500 x 3=$13,500)
Postage ($1,500 per issue x 3=$4.500)
Labeling/Bundling ($240 per issue x 3=$720)
Slide Program
Script Writing ($2,500)
Added Photography ~l,OOO)
Computer Designed Slides ($1,025)
Voice Talent Final Production ($750)
Create 2 Videos from Slide Show ($750)
$ 7,025
Electronic Bulletin Board Advertising Flyer
(Printing and mailing)
$
50C
Targeted Business Promotion and Travel
$
500
TOTAL MARKETING BUDGET
$55,245
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