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.TV OF SAN BERNARDINO - REQUEST FOR COUNCIL ACfION
om:
AI Boughey, Director
Subject:
Development Code Amendment No. 94-08,
to modify sign regulations pertaining to
billboards! off-site signs and to establish
criteria for freeway signs for qualifying
businesses.
Dept: Planning " Building Services
Date:
November 10, 1994
MCC Date: December 12, 1994
Synopsis of Previous Council Action:
On June 2, 1989, the MCC adopted the General Plan which contains policies on the placement of new
billboard signs in the city.
On June 3, 1991, the Development Code, adopted to implement the General Plan, becall'e effective by action
of the MCC.
Recommended Motion:
That the Hearing be closed and that the Ordinanc:e be adopted, bued OIl the FiDdinas of Fact, Exlubit 2.
Contact person: A 1 BouQhev
Supponing dItI.u..dl8d: Staff Reoort; Ordinance
Phone: 384-5057
w....: CitYWide
FUNDING REQUIREMENTS:
Amount: N/ A
Source: (Acct. No.1
(Acct. Deteriotionl
FinIra:
Council No1lll:
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CITY OF SAN BERNARDINO - REQUEST FOR COUNCIL ACTION
STAFF REPORT
SUBJECT:
DEVELOPMENT CODE AMENDMENT (DCA) NO. 94-08
RBQUBST/LOCaTIOKa This proposed amendment modifies Chapter 19.22,
sections 19.22.030, 19.22.060(G), 19.22.080, and 19.22.150, and
Chapter 19.14, section 19.14.030(6) and (7) of the San Bernardino
Municipal Code (Development Code) to revise the definitions
relating to billboards and off-site signs and to add criteria which
would allow a qualifying business a freeway sign. The request is
Citywide.
DY ISSUBSa The key issues are as follows:
* The Mayor and Common Council adopted the General Plan
June 2, 1989.
* In May of 1991, the Mayor and Common Council adopted the
Development Code, previously Titles 18 and 19 of the City
of San Bernardino Municipal Code.
* General Plan Policy 1.45.1 prohibits the development of
new billboards in the City, except as on-site replac_ent
of existing units (11.1).
* A request has been submitted to allow an off-site sign to
be placed on an existing freeway sign structure to
advertise a business not adjacent to a freeway right-of-
way.
. Approval of the requested amendment would be a major
departure from past policy which has been not to allow
freeway signs for businesses not adjacent to the freeway
right-of-way.
* Development Code section 19.22.030 defines Billboard or
Off-site SiqD as "a sign structure advertising an
establishment, merchandise, service, or entertainment,
which is not sold, produced, manufactured, or furnished
at the property on which the sign is located.
* Development Code section 19.22.030 defines Off-Site SiqD
as "Any sign which advertises or informs in any manner
businesses, services, goods, persons, or events at some
location other than that upon which the sign is located.
Off-premise sign, billboard, and outdoor advertising
structure are equivalent terms.
* There currently is no provision for off-site freeway
signs.
PAGE 1
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Development Code ,A. .-..dmeat 94-08
Mayor and Common Council meetiog of
December S. 1994
Page 2
* The intent of General Plan Policy 1. 45.1 is to limit
signage to the parcel on which the business exists, or in
the case of a shopping center, to within the boundaries
of the commercial development.
* If this amendment is approved, it should not set a
precedent for further relaxation of the Sign Regulations,
particularly as they relate to freeway signs.
Please see the analysis section contained in Exhibit 1, Staff
Report to the Planning Commission for the analysis and proposed
language for this amendment.
lDIVZROIDIBBTALa Pursuant to section 15061(b-3) of the CEQA
guidelines, the proposal to modify the definitions relating to sign"
standards and regulations regarding sign placement is exempt from
CEQA as it is covered by the general rule that CEQA applies only to
projects which have the potential for causing a significant effect
on the environment. The proposed changes to the Development Code
are to revise the definitions relating to signs in commercial land
use designations and will not impact the environment.
PLAIDIZIIG COMllZ88IOII RBCOIIIIBIIDATIOII: The Planning co_ission
reviewed Development Code Amendment 94-08 on November 22, 1994,
subsequent to the preparation of this staff report. Their
recommendation to the Mayor and Common Council will be given to you
at the time of the meeting.
OPTZOll8 AVAZLABLB TO TBI MAYOR AIID COMllOII COmrCZLa The Mayor and
Common Council may:
1.
Approve Development Code Amendment
proposed, based on the Findings of Fact,
the ordinance: or
94-08 as
and adopt
2. Approve in concept and return to staff for specific
revisions: or
3. Deny Development Code Amendment 94-08.
PAGE 2
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Development Code Amond~t 94-08
Mayor and Commoa Council meeting of
December S, 1994
Page 3
8TUI' UOO.....IlDATIO.. If the Mayor and Common Council wish to
approve the Development Code Amendment, staff recommends that the
language proposed be approved based on the Findings of Fact
contained in Exhibit 2, and that the Ordinance be adopted.
Prepared by: Sandra Paulsen, Senior Planner
For: Al Boughey, Director, Planning & Building Services
EXHIBITS:
Ordinance
2. Findings of Fact
3. Planning Commission Staff Report
PAGE 3
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ORDINANCE NO.
AR ORDI~CE OF THE CITY OF SAR BERNARDINO AMENDING CHAPTER
11.22, SECTIONS 11.22.030, 11.22.060(G), 11.22.080, and 11.22.150,
AND CHAPTER 11.14, SECTION 11.14.030(6) and (7) OF '!'HE SAR
BERNARDINO KUNICIPAL CODE (DEVELOPMENT CODE) MODIFYING DEFINITIONS
RELATING TO BILLBOARDS/OFF-SITE SIGNS, AND ADDING CRITERIA BY nICH
A QUALIFYING BUSINESS KAY ESTABLISH A FREEWAY SIGN, APPLYING
CITYWIDE. .
THE KAYOR AND COMMON COUNCIL OF THE CITY OF SAN BERNARDINO DO
ORDAIN AS FOLLOWS:
SECTION 1.
Development Code Section 19.22.030 DEFINITIONS,
is hereby amended by modifying the definitions for "Billboard or
Off-Site Sign" and "Off-site sign" and by adding the definition for
"Freeway Sign" to read as follows (see Attachment A, Development
Code Page 111-18, 111-19, and 111-20, attached hereto and
incorporated herein by reference):
11.22.030 DEFINITIONS
"Billboard or Outdoor Advertisina Sian. Any sign structure adver-
tising an establishment, merchandise, service or entertainment,
which is not sold, produced, manufactured, located, or furnished,
at the site on which the sign is located. This does not include
Freeway Sign or Kiosk sign.";
"Off-site sian. Any sign which advertises or informs in any manner
businesses, services, or events at some location other than that
upon which the sign is located. This does not include Billboard or
Outdoor Advertising sign.";
"Freewav sian. A sign adjacent to a freeway right-of-way which
advertises a freeway adjacent business, or a qualifying business in
close proximity to a freeway, pursuant to the provisions of
19.22.080(4) of this Chapter."
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SECTION 2. section 19.22.060, PROHIBITED SIGNS, is hereby
amended by re-lettering subsections E through 0 to F through P;
adding a new subsection E; and modifying subsection H to read as
follows: (see Attachment B, page 111-25 of the Development Code,
attached hereto and incorporated herein by reference)
19.22.060 PROHIBITED SIGNS
"E. Billboards or Outdoor Advertising signs, except as
permitted by section 19.22.080 of this Chapter."
"H. Off-site signs, except as permitted by section
19.22.080."
SECTION 3. Section 19.22.080 is hereby amended to add subsection
(4) to read as follows: (see Attachment C, page 111-28 of the
Development Code, attached hereto and incorporated herein by
reference)
19.22.080 OFF-SITE SIGNS
"4. FREEWAY SIGNS. Off-site freeway signs are permitted for
businesses in close proximity to the freeways if ALL of
the following conditions are met.
A. The subject business is within 750 feet of the
freeway right-of-way.
B. The subject business is a single tenant with gross
floor area of 50,000 square feet or greater.
C. There is an existing freeway sign to which the
subject business may attach a new sign face.
D. Freeway signs shall be installed in the following
manner:
(1) The sign area for the new freeway sign
shall be equal to or less than the
existing sign.
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(2) The new sign shall have an opaque
background to give the appearance of
channel letters when illuminated.
(3) The existing sign structure shall be in
conformance with current Development Code
standards."
SECTION 4. section 19.22.150, Table 022.01, SIGN REGULATIONS BY
LAND USE CATEGORY is hereby amended by adding to subsections
C(l) (f), D(l) and D(2) (b) the following language: (see attachment
D, pages 111-35, and 111-39 of the Development Code, attached
hereto and incorporated herein by reference)
19.22.150, TABLE 022.01, SIGN REGULATIONS BY LAND USE CATEGORY
TYPE MAXIMUM NUMBER REMARKS
"Freeway (Off-site) 1 double-faced sign Pursuant to
per qualifying business Section
19.22.080(4)"
SECTION 5. section 19.14.030 (6) is hereby amended to read as
follows: (see attachment E-1, page 11-175 of the Development Code,
attached hereto and incorporated herein by reference)
19.14.030(6) FREEWAY ADJACENT SIGNS
"A. Freeway adjacent signs are limited to identifying the
complex, major anchor tenant, structure, or company
occupying the site, or a qualifying off-site business,
pursuant to Section 19.22.080 (4) of this Development
Code.
B. Freeway adjacent signs are permitted on parcels with more
than 300 feet of freeway frontage in addition to other
signs allowed.
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C. site identification along a freeway frontage will be
limited to monument-type signs developed for freeway
visibility. These signs are to be located within the
individual building site in the landscape setback running
parallel to the freeway. The, sign shall be perpendicular
to the freeway. Location shall be approximately midway
between side property lines.
D. Projects over 5 acres in size with more than 1,000 feet
of freeway frontage may be permitted 2 freeway adjacent
signs at the discretion of the Commission. These signs
shall not be placed closer than 600 feet to each other.
All other regulations shall apply.
E. Buildings such as hotels and restaurants, fronting the
freeway are entitled to have a freeway monument sign and
a building sign visible from the freeway.
F. The maximum overall installed sign height shall be 25
feet, with a maximum sign face height of 22 feet. The
monument or supporting structure shall consist of an area
equal to the sign face or copy area. The maximum height
of the sign panel shall be 7 feet, the maximum width
shall be 25 feet, and the total sign area shall not
exceed 125 square feet per face. If the site grade is
substantially lower than the freeway grade, or there is
substantial existing landscaping which prevents adequate
sign visibility, the allowable sign area of 125 square
feet may be added to the maximum permissible wall sign
area in accordance with Chapter 19.22 (Sign Regulations) .
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G. Any tree in the landscaped buffer that is removed to
accommodate the installation of any sign shall be
replaced with a minimum 48 inch box tree."
SECTION 6. section 19.14.030(7) is hereby amended by modifying
5 Subsection H to read as follows: (see. Attachment E-2, page 11-176
of the Development Code, attached hereto and incorporated herein by
section 19.14.030(7) PROHIBITED SIGNS
"H.
Off-premise
signs,
except
permitted by
Section
as
19.22.080 of this Development Code."
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1 AN ORDINANCE OF THE CITY OF SAN BERNARDINO AMENDING CHAPTER
19.22, SBCTIONS 19.22.030, 19.22.060, 19.22.080, AND 19.22.150, AND
2 CHAPTBR 19.14.030(6) AND (7) OF THE SAN BERNARDINO MUNICIPAL CODE
(DEVELOPMENT CODE) MODIFYING DEFINITIONS RELATING TO
3 BILLBOARDS/OFF-SITB SIGNS, AND ADDING CRITERIA BY WHICH A
QUALIFYING BUSINESS MAY ESTABLISH A FREEWAY SIGN, APPLYING
4 CITYWIDB.
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I HEREBY CERTIFY
that the foregoing ordinance was duly
adopted by the Mayor and Common Council of the City of
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San
Bernardino at a
meeting thereof, held on the
, 1994, by the following vote, to wit:
AYES
NAYS
ABSTAIN
ABSENT
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19 of
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City Clerk
The foregoing ordinance is hereby approved this
, 1994.
day
22 Approved as to
form and legal content:
Tom Minor, Mayor
City of San Bernardino
23
JAMES F. PENMAN,
24 Cit~Attor e
25 By: J
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SIGN REGULATIONS -19.22
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A-Frame Sign. A free stading sign usually hinged at the top, or attached in a similar
manner, and widening at the bottom to form a shape similar to the letter" AU. Such
signs are ususally designed to be portable, hence they are not considered permanent
signs.
Anchor Tenant. A shopping center key tenant, usually the largest or one of the largest
tenants located within the shopping center, which serves to attract customers to the cen-
ter through its size, product line, name, and reputation. The term anchor tenant is inter-
changable with the term major tenant. Me 834 5-19-92
Animated or Movin~ Sip. Any sign which uses movement, lighting, or special
materials to depict action or create a special effect or scene.
Awning. Canopy. or MarqJ1ee Sip. A nonelectric sign that is printed on, painted on, or
attached to an awning, canopy, or marquee and is only permitted on the vertical surface
or flap.
Banner. Fl,,~. Pennant or Balloon. Any cloth, bunting, plastic, paper, or similar material
used for advertising purposes attached to or pinned on or from any structure, staff,
pole, line, framing, or vehicle, including captive balloons and inflatable signs but not in-
cluding official flags of the United States, the State of California, and other states of the
nation, counties, municipalities, official flags of foreign nations and nationally or inter-
nationally recognized organizations.
Bench Sip. Copy painted on any portion of a bus stop bench.
Billboard or Outdoor Advertisina Sian. Any sign structure
advertising an establishment, merChandise, service, or
entertainment, which is not sold, produced, manufactured,
located, or furnished at the site on which the sign is
located. This does not include Freeway Sign or Kiosk Sign.
Buildini Face and lor Fmntap. The length of the single front building elevation in
which the primary entrance to the business is located. If more than 1 business is located
in a single building, then such length shall be limited to that portion which is occupied
by each individual business.
Chanvable CQp.y SigJI.. A sign designed to allow the changing of copy through
manual, mechanical, or electrical means including time and temperature.
Civic Event SigJI.. A temporary sign, other than a commercial sign, posted to advertise a
civic event sponsored by a public agency, school, church, civic-fratema1 organization, or
similar noncommercial organization.
Commercial Seasonal Si&;Jl. An "open" or "closed" window sign, posted 01\ a seasonal
basis.
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ATTACHMENT A-1
7/92
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Con"tTuction Sig1l. A temporary sign erected on the parcel on which construction is
taking place, limited to the duration of the construction, indicating the names of the ar-
chitects, engineers, landscape architects, contractors, or similar artisans, and the owner,
financial supporters, sponsors, and similar individuals or firms having a major role or
interest with respect to the structure or project.
Directional Sig1l. Signs limited to directional messages, principally for pedestrian or
vehicular traffic, such as "one way", "entrance", or "exit".
Directory SigJ\. A sign for listing the tenants or occupants and their suite numbers of a
building or center.
Double-faN'C! Sig1l. A single structure designed with the intent of providing copy on
both sides.
Eaveline. The bottom of the roof eave or parapet.
CM~
Flashing Sig1l. A sign that contains an intermittent or sequential flashing light source.
Freestanding SigJ\. A sign which is supported by 1 or more uprights, braces, poles, or
other similar structural components that is not attached to a buildin2 or buildina.
Freewav sian. A sign adjacent to a freeway right-of-way which
advertises a freeway adjacent business, or a qualifying
business in close proximity to a freeway, pursuant to the
provisions of 19.22.080(4) of this Chapter.
Future Tenant Identification Sip. A temporary sign which identifies a tuture use of a
site or building.
Grand Qpening. A promotional activity not exceeding 30 calendar days used by newly
established businesses, within 2 months after occupancy, to inform the public of their
location and service available to the community. Grand Opening does not mean an an-
nual or occasional promotion of retail sales by a business.
Hei g)tt of Sip. The greatest vertical distance measured from the existing grade at the
mid-point of the sign supportCs) that intersect the ground to the highest element of the
sign.
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ATTAt"I.IUCt.lT A _?
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SIGN REGULA nONS .19.22
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Hnliday TlPrnratinn Sig:P. Temporary signs, in the nature of decorations, dearly inciden-
tal to and customarily associated with holidays.
~. A sign providing the name, type of business, or the name and logo
in combination, identifying a particular business establishment
IUtlgill SigJI.. Any of the following: a sign erected without first complying with all or-
dinances and regulations in effect at the time of its construction and erection or use; a
sign that was legally erected, but whose use has ceased, or the structure upon which the
display is placed has been abandoned by its owner, not maintained, or not used to iden-
tify or advertise an ongoing business for a period of not less than 90 days; a sign that
was legally erected which later became nonconforming as a result of the adoption of an
ordinance, the amortization period for the display provided by the ordinance rendering
the display nonconfcirming has expired, and conformance has not been accomplished.;
a sign which is a danger to the public or is unsafe; a sign which is a traffic hazard not
created by relocation of streets or highways or by acts of the City or County.
IDuminat@C\ Sip. A sign with an artificia1light source for the purpose of lighting the
sign.
In!ltitutinnal Sip. A sign identifying the premises of a church, school, hospital, rest
home, or similar institutional fadlity.
Kiosk. An off-premise sign used for directing people to the sales office or mode'h: of a
residential subdivision project. Design details of such signs are shown as Figure 16.01
under Section 19.22.080 (2)(C) of this Chapter.
J..gag. An established identifying symbol or mark .ssOO.~ with a business or busi-
ness entity. MC 834 5-19-92
I..CliP Sip. An established trademark or symbol identifying the use of a building.
MnnumPnt Sip. An independent structure suppot ted from grade to the boUOIll of the .
sign with the appearance of having a solid base.
Nnnronfmmini Sip. A legally established sign which fails to confcirm to the regula-
tions of this Chapter.
Off-site sian. Any sign which advertises or informs in any
manner businesses, services, or events at some location other
than that upon which the sign is located. This does not
include Billboard or outdoor Advertising sign.
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~ Hm,u Sip!. A temporary sign posted to indicate a salesperson is avan.hJe to tep-
resent the plU.-lj subject to sale, lease, or rent.
rPlitiotl Sip. A temporary sign direc:t1y associ.t.ed with national, state, or ~ eJec..
tions.
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A~A""L..I..P".'" a
7192
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SI~ REGULATIONS .19.22
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C. Banners, flags, and pennants
D. Bench signs
E. Billboards or outdoor aovertising signs, except as
permitted by section 19.22.080 of this Chapter.
F. Chalkboards or blackboards
G. Changeable copy signs and electronic message boards,
except as allowed by a CUP for movie theaters, arenas,
stadiums, or auto malls in the CR-4 land use district.
H. Off-site sie:ns. except as pez:mi.tted by Sec;tion 19.22.080.
I. Permanent sale or come-on signs
J. Portable signs or A-frame signs
K. Roof signs
L. signs on public property, except for traffic regulatory,
informational signs, signs required by a governmental
agency, and model home tour signs, and except as
permitted by section 19.22.080 MC 812 11-6-91
M. signs painted on fences or roofs
N. Balloons and other inflated devices or signs designed to
attract attention.
o. signs that are affixed to vehicles, excluding permanent
signs on commercial vehicles
P. Signs which simulate in color or design a traffic sign or
signal, or which make use of words, symbols or characters
in such a manner to interfere with, mislead, or confuse
pedestrian or vehicular traffic
19.22.070 TEMPORARY SIGNS
Special event signs and civic event signs may be apf>>'O"ed by the DiIector for
a limited period of time as a means of publicizing special events such as grand
openings, carnivals, parades, charitable events and holiday sales. Such special
event signs shall be limited to the following provisions:
A. No special event sign shall be erected without a sign permit.
B. Special event signs shall be limited to 30 days per event from the
date of erection or date of permit, whichever occurs first.
c. Special event signs shall not include promotional sales signs.
D. Special event signs may include balloons, inflated devices, search lights,
beacons, pennants, and streamers.
MC834~l9-92
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ATTAt'I.IUCUT a
7192
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OIGN REGULATIONS -19.22
H. Kiosk signs shall be removed when the subdivision is sold out. The entity
administering the program will be responsible for removal of panels and
structures no longer needed.
3. OFF-SITE SIGNS ON PUBLIC PROPERTY
Private advertising signs may be placed on structures in the public right of way,
such as bus shelters, if there is a licensing agreement approved by the Mayor and
Common Council authorizing such off-site signs on public property. An applica-
tion for a sign permit must be approved prior to the construction of off-site signs
on public property and the applicant and the owner of the sign shall comply
with the provisions of Section 19.22.100 regarding sign construction and main-
tenance standards. MC 81211-6-91
4. FREEWAY SIGNS.
Off-site freeway signs are permitted for businesses in close
proximity to the freeways if ALL of the following conditions
are met.
A. The subject business is within 750 feet of the freeway
right-of-way.
B.
The subject business is a single tenant with gross floor
area of 50,000 square feet or greater.
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C. There is an existing freeway sign to which the subject
business may attach a new sign face.
D. Freeway signs shall be installed in the following manner:
(1) The sign area for the new freeway sign shall be
equal to or less than the existing sign.
(2) The new sign shall have an opaque background to
give the appearance of channel letters when
illuminated.
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(3) The existing sign structure shall be in conformance
with current Development Code standards.
19.22.090 ABANDONED SIGNS
1. Any abandoned or illegal sign is hereby declared to be a danger to the health,
safety, and welfare of the citizens of San Bernardino. Any sign which is partially
or wholly obscured by the growth of dry vegetation or weeds or by the presence
of debris or litter also presents a danger to the health, safety, and welfare of the
citizens of San Bernardino.
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4TT4~t-IUI=NT ~
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SIGN REGULA TrONS -19.22
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ATTACHMENT 0-2
SIGN REGULATIONS -19.22
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o Fe DISTRICf -19.14
. 6. EREJ;WAY AOJArFNT SIGNS
,-
A. Freeway adjacent signs are limited to identifying the
complex, major anchor tenant, structure, or company
occupying the site, or a qualifying off-site business,
pursuant to section 19.22.080(4) of this Development Code.
B. Freeway adjacent signs are permitted on parcels with more
than 300 feet of freeway frontage in addition to other
signs allowed.
C. Site identification along a freeway frontage will be
limited to monument-type s1gns developed for freeway
visibility. These signs are to be located within the
individual building site in the landscape setback running
parallel to the freeway. The sign shall be perpendicular
to the freeway. Location shall be approximately midway
between side property lines.
D. Projects over 5 acres in size with more than 1,000 feet of
freeway frontage may be permitted 2 freeway adjacent signs
at the discretion of the Commission. These signs shall not
be placed closer than 600 feet to each other. All other
regulations shall apply.
E. Buildings such as hotels and restaurants, fronting the
freeway are entitled to have a freeway monument sign and a
building sign visible from the freeway.
F. The maximum overall installed sign height shall be 25 feet,
with a maximum sign face height of 22 feet. The monument
or supporting structure shall consist of an area equal to
the sign face or copy area. The maximum height of the sign
panel shall be 7 feet, the maximum width shall be 25 feet,
and the total sign area shall not exceed 125 square feet
per face. If the site grade is substantially lower than
the freeway grade, or there is substantial existing
landscaping which prevents adequate sign visibility, the
allowable sign area of 125 square feet may be added to the
maximum permissible wall sign area in accordance with
Chapter 19.22 (Sign Regulations).
G. Any tree in the landscaped buffer that is removed to
accommodate the installation of any sign shall be replaced
with a minimum 48 inch box tree."
7. PROHIBITED SIGNS
-A.
B.
C.
D.
E.
F.
G.
A-frame signs
Roof signs
Bench signs
Billboard sigr.s
Captive balloons
Emitting sign
Inflatable signs
\,
D-175
ATTACHMENT E-1
SI91
K.
L.
M.
N.
o.
P.
Q
R
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Off-premise
19.22.080 of
Portable sign
Animated signs, except time/temperature devices
and electomic message boards in CR-4.
Paper, cloth, and plastic streamer signs
Painted signs on primary walls
Pennants
Statues used for advertising
Traffic sign replicas
Vehicle signs
Directional signs which incorporate business logo or ID
Permanent "come-or," signs (Sale Today!, Stop, Look, etc.)
o Fe DISTRICT -19.14
signs, except as perm~tted by Section
this Development Code.
H.
I.
J.
Direct and indirect lighting methods are allowed provided they are not harsh or
unnecessarily bright. The use of can-ty"r-e box signs with white or light colored
translucent backlit panels are not ?!fJIlitted on any structures or as a freestan-
ding sign. (Refer to the design gui";'elines for signs in Chapter lQ.22).
8. PROHIBITED STRUCTURES
Structures with open, exposed aaneways are proluDited.
. .
n-l76
ATTACHMENT E-2
5191