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HomeMy WebLinkAbout11-City Administrator - CITY OF SAN BERQRDINO - REQUEST ~R COUNCIL ACTION From: James C. Richardson, Deputy City Subject: Administrator-Development Services De~: Administration Receipt and File by the Mayor and Common Council of the Quarterly Report by the San Bernardino Convention & Visitors Burea~1r D~: March 23, 1989 Synopsis of Previous Council action: 10/24/88 The Mayor and Common Council approved the recommendation of the Ways and Means Committee, thereby, approving the Convention and Visitors Bureau (CVB) plan of action and the recommended members for the Board of Directors. 12/19/89 Mayor and Common Council approved the Ways and Means Committee recommendation that the Articles of Incorporatio~ Bylaws .and CVB Director Job Description be received and filed as amended. 2/6/89 Mayor and Common Council approved a resolution and agreement between the City of San Bernardino and the. San Bernardino Convention and Visitors Bureau (SBCVB). Racommended motion: That the Mayor and Common Council receive and file the Quarterly Report of the San Bernardino Convention and Visitors Bureau. ~~~~~ O-"-~ ~ Signature Contact person: Daniel Stark, SBCVB Director Phone: 885-7515. Supporting d~ attached: Staff Report and SBCVB Ward: . N/A Quarterly Report FUNDING REQUIREMENTS: Amount: $9.730 Source: (Acct. No.) 001-092-53735 (Acct. Descriotion I Operatina co~cy ~ Finance: . 1/ ~ r ~ Council Notes: J J - CITY OF SAN BERrQRDINO - REQUEST ~R COUNCIL ACTION STAFF REPORT The agreement between the City of San Bernardino and the San Bernardino Convention and Visitors Bureau (SBCVB) approved on February 6, 1989 requires that quarterly written reports be made. The attached report sets forth the activities, accomplishments and results for the first quarterly period ending March 31, 1989. Upon receipt and filing of the first quarterly report, a payment in the amount of $9,730 can be. made to the SBCVB as provided in the executed agreement with the city. ~~ ES C. RICHARDSON, eputy City Administrator - Development Administration Attachment .. . o o SAN BERNARJ)IR> <XINmlTI<Il (, VIS~ BORIWJ MEMORANDUM TO: The Mayor and COJllllOn Council DATE: March 23, 1989 FROM:IVid o. Porter, Ph.D., Chairman of the Bd. SUBJECT: Quarterly Report The attached is the quarterly report for the CVB. You will also find attached a memo outlining problems with utilizing a Community Block Grant for the CVB. I would like to request time to discuss this and other budgetary issues as soon as possible. In light of the relocation of the Renaissance Pleasure Faire to the area, this is of the utmost importance for tourism promotion. " "~- - . o o SAN 8ERNARJ)DIl <DIYBN'fial & VIS:mR; BUREAU MEMORANDUM TO: Board of Directors DATE: !'larch 23, 1989 FPD!'Iriel stark, Executive Director SUBJECT: Quarterly Report The' San Bernardino Convention & visitors Bureau is off to a flying start, literally I After just getting into an office at the ChaJTDer and meeting the superstar staff, I got on a plane and flew away to Birmingham, AL. I attended the International Assoc. of Convention & Visitors Bureaus annual educational seminar. It was a very productive conference and II\()st timely. One of the first things I did was to interview accounting firms. After examining ten, Jacobs & !'IcDermith was selected based on services provided and cost. I was fortunate to secure the services of Chris Warren as a part-time assistant. She is a graduate of CSUSB and has been a tremendous'help. OUr Articles of Incorporation were unduly held up in Sacramento and through the efforts of Sen. Ayala's office, they were eXpedited. The agreement with the city ensued and I finally got a bank account open on !'larch 10 and I received my first payroll check !'larch 13. Security Pacific was selected as it is close but most importantly, it does not assess a service charge to non- profit organizations. The Bureau has booked its first convention with a lot of help from some friends. The Society for the Preservation & Encouragement of Barber Shop Quartet Singing in America, Far Western District, is coming here in March, 1992. Don Frantz, the local chapter's president, Laurie Aldern, Director of Sales at the Maruko Hotel & Convention Center and I, made the 10 minute sales pitch at the 1989 convention last !'larch 18th in San Jose. Fresno was the other city vying for the event and came prepared with their mascot raisins, pennants and other quality sales materials to try to entice the delegates to vote their way. We, on the other hand, haven't had the time or budget to get these sorts of promotional items just yet. I was fortunate to have a talented local artist, Gary Dehrer an Adult Education Coordinator for the San Bernardino City Schools, do a color sketch depicting the California Theatre. The drawing had four barber shoppers in the foreground and of course, San Bernardino emblazoned across the top. It was a hit with the delegates and we in turn presented it to the district officers. OUr information packets used a reduced copy of the picture as the cover and contained a brief history of the California Theatre and other pertinent information. The California plays a vital role as the site for the group's singing competitions. When the vote came it was a split decision, but we \lot the nod. So on !'larch 19-22, 1989, be looking for 1300-1700 people, most of them barber shop singers to be here. They will be taking over the entire Maruko Hotel & Convention Center, approximately 150 rooms at the Inland Empire Hilton, the California Theatre and rooms at other establishments in town. . . . o o One other item of some note is the Renaissance Pleasure Faire. The CVB did play a role in attracting the event and putting the County Regional Parks Department and the Living History Centre management together. Steve Messerli, TOm Potter. and the rest of the management and staff of the County Parks Department certainly burned the midnight oil to work out the details in a short amount of time so that now both the city and county will both win. The CVB coordinated publicity of the announcement with the Faire's public relations firm. I contacted the television stations' Inland Empire offices as well as their planning offices in L.A. The local press was also alerted as were all news radio stations that are apt to follow the story. KNX did a phone interview with me on Friday and ran news blurbs on it all weekend. Monday, they did another interview as did Ch.2 KCBS at the County building after the vote. KNBC Ch. 4, contacted me on Tuesday after seeing the article in the Sun and wanted a comment from me. I arranged to have Sir Francis Drake meet me and the news crew at Glen Helen which resulted in a long story for the evening news and the next mornings news. The publicity efforts have resulted in a positive press coverage San Bernardino and help our marketing effort. It is estimated that the attendant start-up will have an economic impact of around $1.35 million in area, with San Bernardino garnering the lion's share. Now our work continues to market San Bernardino as the place to stay when visiting the Faire. This gives our hospitality sector an opportunity to go after tourism in a big way and hold over conventioneers to stay and spend in San Bernardino! OUr budget problems are going to be impacted by the Faire. Specifically because the CVB's in Riverside and Ontario are already established with staff support, promotional material and money to actively market. They are already moving and right now committing staff and marketing dollars to capture this business. I must point out my concern that San Bernardino stands to lose a lot of tourism dollars if the CVB is not in a position to immediately respond to inquiries as well as aggressively market our accoulllOJations and services. My goal is to have all the properties full every Saturday night during the seven week run of the Faire. I estimate the immediate need of an additional $25,000 as well as the replacement of the $10,000 CBG money to even make an attempt to compete with our neighbors. I am most cognizant that our original funding was based on a start-up situation. However, the favorable turn of events dictates that the CVB must go from an infancy crawl to a dead run in a relatively short amount of time. This can be done with a great amount of effort and of course adequate staff support, a minimum of two full time and one part-time multi-talented people are required as soon possible. In addition, we need to continue with our convention marketing as well. The CVB has come a long way in just about 8 weeks and has the potential to go much further. - - t It ............ o CSa1l. ~er1l.ardi1l.o, , ... -, CA,YFORNIA~...; .' . '.;,:T"'~: .\ :c. ~. . , .l!,~. _.....::~,; ~-'$:~"'~'.~~"<:~\:":;"" :," ;';__ 'p.:f.~)~"~:: :;f~~~~,'i< '- ',.. .~~ "~<'. -'~~""\ .,,," . i._, "~,{.'~"'.. '~.. :.~"'.~:!Vi;,j,.,.,<,;..:";.",,..t:l!... ",,~.,,"~,'~'D;:l!/""'~' ",J'- ",.,.,.,., '--"- ~"'''',r''''"'lIli II.' .:,;.;~;~:~~. ,,' " ;..... '.\., ,,' , '~/""~~~"t;:':\(~: >';;;~.' . , '~ '.', . ''I-' 1Jt..."IIf' ,>. ,"'\.;~"i '3;;:, c;",';)<' ':"::~~~t;~~".'~" ..;,.~~_:,~;;.;,,; ..-)ft:. Par West ~ISTl(ICT CO/{VEN170/{ 1992 -. .""\ . ~ ':....i V SAN BERNARDII<<> <DlVFBl'I(lf (. VIS~ BllRBAIJ MEMORANDUM TO: David Porter FROM:rStark I have been struggling to.find a solution to the Community Block Grant problem. The attached letter from Ed Flores in COmmunity Development outlines what the CVB must do to qualify. We only qualify under a . for profit' project status. Moreover, there are numerous restrictions and tracking requirements that are, in my view, not compatible with the mission and function of a convention & visitors bureau but specifically geared toward community economic development projects. I would have to create a position solely to satisfy the tracking and reporting requirements as outlined in Mr. Flores' letter. DATE: March 22, 1989 SUBJ: CBG Funding My other concern is that if we go ahead and do all of the compliance, there is still a chance that when the Federal government audits the city's use of these funds that the CVB and its activities might not be deemed as an appropriate use of the funds and still have to pay it back. This may in turn create problems for the city and that is what Mr. Flores is trying to avoid. In considering the alternatives and with all the activity the CVB has currently and in the near future, I hate to pass up the money but after talking to Jim Richardson at some length about this, he and I see no way around these obstacles without creating additional problems. Therefore, I recommend that we not apply for these funds under the current guidelines as stated by the Federal government and in turn reduce the budget a reciprocal amount ($10,000 this year and $20,000 next fiscal year) until an alternative source of funding is available from the Council, RDA or some other area. At this point the funding under Brochures!Maps ($5,000), Promotional Packets for conventions & visitors ($3,500), and Advertising ($1,500 leaving $2,500 in that account) and still leaves us in a financial bind. for desperately needed staff. BesideS recouping the $10,000 the CVB needs approximately $25,000 additional for advertising and related costs for bringing in overnight. business during the Renaissance Pleasure Faire. The CVB's in Ontario and even Riverside are already moVing on this and trying to quickly capitalize on it. Since they have staff in place and with their budgets SUbstantially larger than ours, they are in a position to capture business that rightfully belongs to San Bernardino. CC: Board of Directors Jim Richardson I '. c 0 CITY OF San Bernardino COIIMUNITY DEYELOPMENT DI'.RTMINT KEN NET H J. HEN 0 E R SON DIRECTOR March 17, 1989 Mr. S. Daniel Stark, Jr. Executive Director San Bernardino Convention and Visitor Bureau P.O. Box 920 San Bernardino, CA 92402 Re: FY 1988/1989 CDBG PROPOSAL APPLICATION FY 1989/1990 CDBG PROPOSAL APPLICATION Dear Mr. Stark: I am in receipt of your CDBG proposal application dated March 13, 1989, for the FY 1989/1990 funding cycle. I' have reviewed the entire application and have provided some written comments and questions which need to be addressed for further consideration of your application. I realize the city Council has directed the Community Development Department to earmark $10,000 for your organi- zation from the FY 1988/1989 CDBG allocation. However, these funds are still unable to be released and are depen- dent upon your project to be qualified as eligible for funding under the federal regulations governing CDBG monies. Therefore, the FY 1988/1989 project proposal must be categorized under the project description of "Special EConomic Development" and specifically fall under the requirements of assisting a private "for profit" entity within the confines of "Technical Assistance". Addition- ally, the national objective is to create nermanent jobs for low and moderate income persons. 300 NORTH 'D' STREET, SAN BERNARDINO. CALIFORNIA 92418.0001 714/'14-10" PRIDF .;' .~~ IN PliOCH[SS "'''''f.il ..,if *'''f~\c''I' -;:1;'.i "/,-.,':\ . 04-... ,,(~'\.;-"'~"__Cj'- . ",'l:_,..~.l'';,;:r;: ~~VI ~ . o Mr. S. Daniel Stark March 17, 1989 Page ~2- o The Convention and Visitors Bureau (CVB) must be able to illustrate how fifty one percent (51%) of low and moderate income persons will benefit from the creation of jobs using federal funds in providing the technical assistance to businesses within the scope of CVB's role and the trade groups impacted through this effort. Consequently, CVB will be required to track and be able to identify the fifty one percent (51%) low and moderate income persons being hired as a result of this endeavor. The overall criteria developed for the FY 1988/1989 proposal will have to be applied to the FY 1989/1990 proposal to be considered for funding. Keep in mind that the use of federal funds to underwrite this project must meet one (1) of the three (3) national objectives and the intent of the Community Development Block Grant program. Attached are my comments and questions for your considera- tion. Should you require additional information or clarif- ication, please contact me at 714/384-5065. /.~::t~ Edward L. Flores Community Development Specialist cc: Director of Community Development File ELF/lab/3133 enclosure I. o o CITY OF SAN BERNARDINO COMMUNITY DEVELOPMENT DEPARTMENT "Comments/Questions to FY 1989/1990 CDBG Proposal" Submitted by Convention and visitors Bureau Item II. The heading of convention and tourism promotions does not utilize the correct and applicable category that qualifies this project. a) You need to address this portion and identify the target area(s) where the activity of economic development and technical assistance will be used for the benefit of the findings of the analysis warranting the assistance. b) You need to soecificallv describe the project and how jobs will be created by the technical assistance pro- vided to enhance conventions and tourism. What findings have been determined through an analysis that the jOb creation can, in fact, be accomplished? What funda- mental basis exist in the market place that provide the possibility of the project being successful? What benefits can be derived from the use of federal monies that do not necessarily exist in the present marketing place? Why isn't this issue currently being addressed by the existing market place? What are you going to do that is different from what is being done? c) How is the establishment of the CVB going to increase the convention and tourism? What and where is your plan of attack? How will the CVB stimulate the economic arowth that will in turn provide oermanent emolovment to at least fifty-one percent (51%) of low and moderate income persons? What retention commitment can CVB obtain from the industry that will guarantee hiring at least fifty-one percent (51%) low and moderate income persons? The CVB will have to track the hiring of low and moderate income persons and directly attributed to the job development and technical assistance plan implemented by CVB. Item IV. You need to include Articles of Incorporation and a list of board of directors for CVB. Item V. Break down a specific budget for $10,000 for FY 1988/1989 proposal and $20,000 for FY 1989/1990 proposal and complete item 5. . . r"\ ''''; o h) Are proposed funding funding sources? If identify them. j) Put "N/A" on this line item. sources identified? Are they solid not, why not? If solid sources, Item VI. a) Identify funding sources for maintenance costs. c) Explain specifically how the CVB will obtain 25,000 room nights by providing technical assistance. Does this capacity currently exist? If not, when does CVB fore- cast through its analysis that this capability will be on line? You need to spread out the milestones so that they can be measurable within the confines of technical assistance as it relates to quarterly reports submitted to this department. We need to be able to measure accomplishments that are within the scope of the project. Questions 1. What is the function of the Chamber of Commerce as it relates to the purpose of the CVB? Are they not respon sible for providing technical assistance in marketing its members such as hotels? Can this function of technical assistance and marketing be underwritten by the Chamber budget? 2. What type of industry/trade groups is the CVB going to impact via the use of federal funds? Where is the analysis that determines the need for this type of assistance? Does the CVB have the expertise to provide the technical assistance? What is CVB's track record? ELF/lab/3140 ~- o o RIVf:RSIDf: VISITORS & CONVf:NTION 6URf:AU March 22, 1989 Mr. Dan Stark Executive Director san Bernardino Visitors & Convention Bureau . P.O. Box 658 San Bernardino, CA 92402 Dear Dan: Well congratulations! It seems San Bernardino has definitely entered the tourism industry. Enclosed is a copy of Riverside's Lodging Food and Services Guide. All of the hotels except the Sheraton would be considered economy, and the Sheraton even has special weekend rates and packages. I've also enclosed a couple of other promotional pieces we I re using. The new "Visitor" format just came out last month. I'm really excited about the prospect of Riverside and San Bernardino working together. Best of luck to you.~ Sincerely, . ~1 & Convention HI:dc Enclosure _._.,,_, _..0 ._.0:_.:.:_. .. ....: RheIside. ANkeSUrprise! 3443 ORANGE STREET- RIVERSIDE - CA 92501 - (714) 787-7950 Riverside Visitors & Convention Bureau manaQeS BEN H. LEWIS HALL. Riverside's Convention Center. and the Municipal AuditOrium . . o o SAN BERNARDINO CONVENTION , VISITORS BUREAU FOR IMMEDIATE RELEASE: March 20, 1989 CONTACT: DANIEL STARK (714) 885-7515 SAN BERNARDINO, CA--The San Bernardino County Board of Supervisors today approved the use of Glen Helen Regional Park as the site for the 27th Annual Renaissance Pleasure Faire. The Faire has been seeking a new venue after losing its home in the Los Angeles County community of Agoura, where it had been held for the past 23 years. The event is produced by The Living History Centre, a California educational & cultural non-prOfit corporation. It will run for 15 days, on weekends including Memorial Day, from May 13 through June 25. An educational program for Southern California school children called Workshop-in-the-Woods runs mid-week. It gives the students an opportunity to spend a day in Elizabethean England where they are encouraged to dress, act and speak as if they were living in that period. The organization also works closely with the art, drama, music and history departments of many Southern California universities and colleges. Eric Stoltz, Renaissance Pleasure Faire spokesman commented, "The central location of San Bernardino and Glen Helen Regional Park, coupled with the various Interstate access routes, makes it an easy drive to reach the Faire from anywhere in So. California. In addition, visitors who fly into the area can use Ontario Airport just 25 minutes away. We are most pleased to be coming to the Inland Empire, the people of San Bernardino have been fantastic." - more - ~ . () '-' o 2 The Faire is expected to attract between 180,000 - 200,000 visitors to the area over the course of its seven week run with an average daily ~ttendance of approximately 12,000. The event itself has almost 3,000 participants in various roles. The economic impact to the area is estimated to be approximately $1.35 million from just the participants and the attendant set-up expenses of the event. This includes approximately 600 temporary jobs but excludes the concessionaires 6% sales tax, necessary business permits and any non-profit community based group fund raising activities. Additional impact will come from the visitors to this culturally significant event. It is estimated that each visitor spends an average of $10 at the various concession booths. Admission price is $14.50. Additional economic impact will come from expenditures in the surrounding area from out of town visitors. Faire management estimated that visitors spent an average of 50c per person in the area adjacent to its previous site in Agoura for fuel, food, etc. However, the superior hospitality services and the fact that San Bernardino is but 10 minutes away from the Faire, could see that per capita figure grow significantly. This event already has a regional and state-wide following. Agoura is not as centrally located and does not have the level of facilities available or a major airport close-by which will make it easier for visitors from the Bay area and other distant cities to attend. - more - . . c o 3 Dan Stark, Executive Director of the San Bernardino Convention & Visitors Bureau remarked, "We are most pleased to have played a role in bringing the English Empire to the Inland Empirel It is conceivable that the Faire can become a national and possibly an international attraction for the area. The hospitality sector in San Bernardino has already moved quickly to discuss arranging weekend packages to the Faire. I have already contacted a major airline and car rental company to see about setting up fly & drive packages that can work with local hotels and motels." Motor coach operators are also being contacted through their trade associations regarding group trips. The hotel/motel packages for people just driving or flying in are tentatively planned to include two days admission to the Faire and Saturday night lodging with something for every budget from economy to luxury. Some packages may also have transportation as well as additional amenities and meals included. "We will start to market immediately for this year. In time, it should be possible to attract both national and international tour operators that bring groups to So. California. We want the tour operators to make the Renaissance Pleasure Faire a sto,p on their itinerary and consequently San Bernardino their overnight stop", Stark said. Visitors can"get more information about the Renaissance Pleasure Faire and accommodations in the San Bernardino area by contacting the San Bernardino Convention & Visitors Bureau at (714) 885- 7515. # # * " . o o SAN BERNARDINO CONVENTION & VISITORS BUREAU P.O. BOX 920 San Bernardino, CA 92402 (714) 885-7515 FOR IMMEDIATE RELEASE: FEBRUARY 15, 1989 CONTACT: DANIEL STARK (714) 885-7515 SAN BERNARDINO, CA--David O. Porter, Ph.D., Chairman of the Board of the SAN BERNARDINO CONVENTION & VISITORS BUREAU announced the appointment of S. Daniel Stark, Jr. as the Bureau's first Executive Director. The appointment became effective January 30. Stark, 35, was most recently Direct,or of Marketing for the new Ramada Express Hotel & Casino in Laughlin, Nevada. While there he served on the planning committee for the Nevada Governor's Conference on Tourism which was held last November in Laughlin. . Prior to that he lived in the Inland Empire area for over ten years while working for Disneyland where he was credited with developing Big Thunder Ranch, a new attraction opened in the summer of 1986 which represents a ranch of the 1880's. The Ranch project encompassed a program, in cooperation with the U.S, Bureau of Land Management, that enabled Disneyland to display wild burros rounded up in the So. California deserts and offer them for adoption through the BLM's Wild Horse & Burro Adoption Program. Stark graduated from Cal Poly Pomona and is currently enrolled in the Executive Management Program at The Claremont Graduate School. -more- .... o o This new convention and tourism bureau has been several years in the planning. It was established late in 1988 to coordinate and effectively market San Bernardino as a site for major conventions, trade shows, and special events. The city boasts several excellent hotels with meeting space as well as the city's own 19,000 sq. ft. convention center. In addition, the newly refurbished National Orange Show grounds are located conveniently to all the hotels and retail facilities. This past year the National Orange Show was the venue of the Miss Teen USA Pageant which was broadcast on national television. Stark commented, "With the variety of quality properties and different sized facilities each has to offer, large special events or small corporate meetings make us a natural because of San Bernardino's central location in So. California. Coupled with easy access by virtually all modes of transportation from anywhere in the country, we're California's best kept secret." # # # 2 " o o SAN BERNARDINO CONVENTION & VISITORS BUREAU FOR IMMEDIATE RELEASE: March 19, 1989 CONTACT: DANIEL STARK (714) 885-7515 SAN BERNARDINO, CA--The Far Western District of The Society for the Preservation and Encouragement of Barber Shop Quartet Singing in America, Inc., (SPEBSQA), meeting at their 1989 annual convention in San Jose, Saturday voted to award their 1992 convention to San Bernardino. This marks the first convention that the San Bernardino Convention & Visitors Bureau has been involved in attracting to the city since starting up just seven weeks ago. The Bureau has most recently been instrumental in bringing the Renaissance Pleasure Faire to the area. conventions in Fresno in the past and it was a split decision by the Delegates with the nod going to San Bernardino. The convention can bring between 1300 - 1700 people in to town and will utilize the entire Maruko Hotel & Convention Center for accommodations and meetings, the Inland Empire Hilton for additional accommodations and the California Theatre for the Performing Arts as the venue for the groups three performances of Barber Shop Quartets. The dates are March 19-22, 1992. It is estimated that 900 room nights will result from this booking in addition to yet another entertaining cultural event to come to the city. - more - . . o o 2 Fresno was represented by their loca15PEBSQA chapter and a representative of the Fresno City and County Convention & Visitors Bureau along with Fresno pennants, raisins and other quality promotional items representative of that area. San Bernardino was represented by Don Frantz, President of the San Bernardino Chapter of SPEBSQA, Laurie Aldern, Director of Sales for the Maruko Hotel & Convention Center, and Dan Stark, Executive Director of the newly formed San Bernardino Convention & visitors Bureau along with packets of information about the area and a history of the California Theatre. Each city was given 10 minutes to sway the delegates their way. The San Bernardino contingent presented the district officers with an original framed color sketch of the California Theatre depicting a barber shop group in the foreground and the marquee of the theatre reading "SPEBSQA", This drawing was done by Gary Dehrer, a talented local artist who has also won prizes with his sketches of historic buildings in the area. Dehrer works as an Adult Education Coordinator for the San Bernardino City Unified School District and draws in his free time. - more - - o o 3 Frantz remarked, "We are so pleased San Bernardino is hosting the '92 convention. My Chapter is real excited about the prpspect and we want it to be the best they have ever hadl" Laurie Aldern commented that, "I'm obviously happy that we got the bid, also because we edged out a major convention city like Fresno." Because of the relatively short period of time the Convention & Visitors Bureau has been in existence, and due to a limited budget, to have alot of promotional material prepared, for bid presentations such as this one, is virtually impossible at this time. According to Dan Stark, "I tried to be creative and thought t.hat something like the picture might help as we are still in our infancy. I told the delegates we are just getting off the ground so we didn't have all the bells & whistles but that the hotels .and the California Theatre were ready to accommodate them and meet all of their needs in a most professional manner. Both hotels, the theatre management as well as the local chapter and the Bureau all pulled together in a real cooperative effort." # # #