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CITY OF SAN BERNARDINO - REQUEST FOR COUNCIL ACTION
From: Fred Wilson
Subject: Request for fee waiver, Hot
Rod Magazine 2001 Power Tour, May
11,12,2001, Convention and Visitors
Bureau
Dept: City Administrator
Date: April 19, 2001
MICC Meeting Date: May 7,2001
Synopsis of Previous Council Action:
Recommended Motion:
That the request by the San Bernardino Convention and Visitors Bureau to waive
Police Department overtime costs in the amount of $15,576 for Hot Rod
Magazine's 2001 Power Tour Event, scheduled for May 11,12,2001, be approved.
Pk
Signature
Contact person: Fr..rt WiI..nn
Phone: 51??
Supporting data attached:
yes
Ward: 1
FUNDING REQUIREMENTS: Amount:
Source: (Aeel. No.)
(A"d n",.."rirtinn)
Finance:
Council Notes:
Agenda Item No. -3
5/1}01
CITY OF SAN BERNARDINO - REQUEST FOR COUNCIL ACTION
Staff Report
Subject:
Request for fee waiver - Hot Rod Magazine Power Tour - May 11, 12,2001
San Bernardino Convention and Visitors Bureau
Background:
On June 1, 2000, the San Bernardino Convention and Visitors Bureau brought the Hot
Rod Magazine Power Tour car cruise event to downtown San Bernardino for the first
time. San Bernardino was chosen as the "kick off' location for the event which
culminated in a 10 day trek across the southern half ofthe U.S. and ended in Panama City
Beach, FL. The event was a tremendous success, with over 1,000 participants and 15,000
visitors. A recap of last year's event with respect to its economic impact is attached for
your review.
Due to its success, the event has been extended from one to two days this year and will be
held on May 11, 12, 2001 . This year, San Bernardino was chosen for the finale of the
event. It will begin in Detroit, MI on May 3 and travel across Route 66 ending in
downtown San Bernardino. Attached for your information is material on the Tour itself
released by the San Bernardino Convention and Visitors Bureau.
This year, the Police Department has indicated the cost of manpower and equipment for
the two-day event to be $24,681. Last year, the one-day event was held on a weekday and
was covered by on-duty personnel. Therefore, there were no overtime costs. This year,
however, the second day falls on a Saturday and necessitates the expenditure of Police
Department overtime funds in the amount of $15,576. For this reason, the CVB is
requesting that the Mayor and Council approve the waiver of that portion of the total cost
which is $15,576.
Financial Impact:
If the waiver of fees is approved, the $15,576 cost for the event will be absorbed in the
Police Department's FYOO/01 budget.
Recommendation:
That the waiver of Police Department fees in the amount of $15,576 for personnel and
equipment in support of the 2001 Hot Rod Magazine Power Tour, be approved.
In
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SAN IERNARDINO
(ONVENTION" VISITORS IUIUAU
San Bernardino
CALlfORHIA
us
66
CONVENTION & VISITORS BUREAU
SAN BERN RDINO
MEMORANDUM
To: Fred Wilson, City Administrator
City of San Bernardino
From: @Steve Henthorn, Executive Director
San Bernardino CVB
Date:
April 18, 2001
Re:
Waiver of fees for Power Tour
I understand June Durr has provided your office with pertinent information
regarding the Hot Rod Magazine Power Tour scheduled for May 11 & 12, 2001.
On behalf of the SBCVB, I would like to request a waiver of fees for services
rendered to host this event. The CVB has spent thousands of dollars and
hundreds of hours to lure this tour to San Bernardino and ensure its success.
The exposure in national publications and regional radio stations touts San
Bernardino as "The Home of the Route 66 Rendezvous'. As a result of our
partnership, we are able to fill hotel rooms, create an impact estimated at over
$1 million and gain tremendous positive image enhancement for San Bernardino.
Thank you for your support. Please let me know if you need additional backup
information.
Cc: Mayor Valles
Jerry Atkinson
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201 North "E" Street, Suite 103 . San Bernardino, California 92401
909/889.39800 800/867.8366 0 FAX 909/888.5998
Wehsite: www.san.bemardino.org
J.t!l.A San Bernardino
(ONVl~~:~R:'~I~:SC:SURE"'U CONVENTION & VISITORS BUREAU
Re: Hot Rod Magazine Power Tour 2001
It is with great pleasure that the San Bernardino Convention & Visitors Bureau
welcomes the Hot Rod Magazine Power Tour back to San Bernardino for 2001.
San Bernardino is the final stop for this year's Power Tour. The dates are Friday
and Saturday, May 11 and 12. We are looking forward to being the "finale" to an
event that is well established and supported by the Inland Empire. The event will
take place in the heart of downtown San Bernardino and we are offering regional
sponsorships to a number of local companies. Sponsors currently on board are
Stater Bros. and The San Bernardino County Sun newspaper.
For your perusal, I have enclosed a number of items including an overview of our
regional sponsorship opportunities, a Fact Sheet, and video. I will contact you in
a few days to go over any questions you may have. I look forward to working
with you to create a sponsorship package that is designed to meet your needs.
Sincerely,
Jo Ann Webb
Special Events Coordinator
JW:em
Enclosures
201 North "E" Slreet, Suilr 103 . San Bernardino, California 92401
909/889.39800 800/867.8366 0 FAX 909/888.5998
Website: www.san.bemardino.org
Bernardino
CONVENTION & VISITORS BUREAU
FOR I~MEDIATE I\El,.~~SI;
Contact: John D. Jamerson
(909) 889-3980
November 13, 2000
HOT ROD POWER TOUR RETURNING TO SAN BERNARDINO
San Bernardino, CA -- The representatives from EMAP-USA Automotive Events
announced that the 2001 Hot Rod Magazine Power Tour would be returning to San
Bernardino. Gary Case, Director of Events with Hot Rod Magazine, announced the
dates for the 7th Annual event to members of the automotive industry during a
press conference at the Specialty Equipment Manufacturers Association (SEMA)
show held October 31 through November 3 in Las Vegas.
The 2001 Hot Rod Magazine Power Tour will begin in Detroit, MI on May 3 and
travel across Route 66 ending in downtown San Bernardino, CA on May 11-12 for a
two-day celebration. "We received tons of good feedback (about San Bernardino)
from the participants of the last Power Tour, and we were treated so well we just
had to come back," said Fred Iberri, Public Relations Manager for EMAP-USA
Automotive Events.
San Bernardino hosted the Hot Rod Magazine Power Tour kick-off celebration
last June beginning their ten day trek across the southern half of the United States
ending in Panama City Beach, Florida. The kick-off event was the largest in the
Power Tour history drawing more than 1,000 vehicles and an estimated 15,000
people to downtown San Bernardino. Local car enthusiasts not only had the
opportunity to see some of the hottest cars and network with some of the biggest
names in the hot rod industry, but they were also entertained with a free concert
by two-time TNN/Music City News Entertainer of the Year, Neal McCoy.
The Hot Rod Magazine Power Tour has become one of the most renowned road
trips in the world. For registration information call the 2001 Hot Rod Magazine
Power Tour Event - Participant Services Division at (323) 782-2830 or
(800) 353-0918.
# # #
201 North "E" Street. Suite 103 . San BemardiDo, California 92401
9091889-3980 0 SOOfJ'O-RTE-66 0 FAX 9091888-5998
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IAN I.""'."DINO
CDNVINTlON . VI.no., IUIlIAU
San Bernardino
CONVENTION & VISITORS BUREAU
HOT ROD MAGAZINE POWER TOUR 2000
San Bernardino Kick-Off -Thursday, June 1st
FACT SHEET
The Hot Rod Magazine Power Tour began as a 45-car cruise from Los Angeles to Norwalk,
Ohio. Six years later, the Hot Rod Power Tour has evolved into the Rolls Royce of car cruises.
The event kicked-off in San Bernardino in 1999 at Glen Helen Regional Park and then was
brought to downtown in the year 2000 by the San Bernardino Convention & Visitors Bureau to
generate overnight stays and thereby creating a positive economic impact and enhancing the
image of San Bernardino.
~ In attendance at the Wednesday night media reception was Peter Fonda best known for his role in the
movie "Easy Rider"
~ Media coverage included local and regional television, radio, newspapers, magazines, and website
access
~ Other publicity included posters, flyers, and box top pizza advertising
~ 1,200 vehicles were pre-registered for the Power Tour
~ S.B. Police estimated the crowd for the 1-day to be approximately 15,000
~ Free concert sponsored by Flowmaster (Hot Rod Power Tour Sponsor) featured Country Superstar
Neal McCoy
~ Activities kicked off with Councilwoman Belty Anderson presenting a proclamation and Mayor Judith
Valles welcoming Hot Rod Magazine Power Tour and presented them with a "Key To The City"
~ KOLA 99.9 FM Radio did.a live remote onsite with games and prizes
~ Over 20 nationally recognized sponsors participated as vendors and lined the downtown streets
~ Approximately 21 volunteers participated
~ A local car club, "Over The Hill Gang", participated at vehicle registration
~ 400 vehicles completed the long haul to Panama City Beach, Florida on June 9th. A total of 700
registered vehicles participated in the finally
201 North "E' S_, Suite 103 . San Jlornardino, California 92401
909/889.3980 0 800/867.8366 0 FAX 909/888-5998
Websitt: www.san-bmtGrdino.OfJ'
...
HOT ROD MAGAZINE POWER TOUR 2000
IN CONJUNCTION WITH
SAN BERNARDINO CONVENTION
AND VISITORS BUREAU
EXECUTIVE SUMMARY
Economic Imoact
Approximately 15,000 visitors attended the Hot Rlxi Magazine Power Tour, and over
1,000 persons participated in the event.
In total, the Hot Rod Magazine Power Tour 2000 generated approximately $500,000 to
$550,000 in revenue for the city of San Bernardino. .
Participants ~ Total revenue - $140.000 to $160.000
Hotels $55,000-$60,000
Food/beverages $45,000-$50,000
Gas $20,000-$25,000
Entertainment $ 700-$ 800
Shopping $ 5,500-$ 6,000
Souvenirs $11,000-$12,000
MiscelIaneous $ 3,500-$ 4,000
Visitors - Total revenue - $360.000 to $380.000
Food/beverages $170,000-$175,000
Gas $ 70,000-$ 75,000
Entertainment $ 13,000-$ 14,000
Shopping $ 30,000-$ 35,000
Souvenirs $ 70,000-$ 75,000
MiscelIaneous $ 5,500-$ 6,000
Historv - This is the second year the Hot Rod Magazine Power Tour was in San
Bernardino. Kick-offwas Junel, 2000.
Secondary Data - Few, if any, other events are similar to the Power Tour. A few
approximations are discussed.
San Bernardino Strengths - Easy access to major freeways, good economic growth, and
good relations with vendors.
San Bernardino Weaknesses - Limited resources of the San Bernardino Convention and
Visitors Bureau.
...
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POWERTOUREXECU~SUMMARY
JUNE, 2000
PAGE 2
Research Methods - Two surveys were conducted during the Power Tour to determine
the economic impact of the Tour on the city of San Bernardino. One was designed to
gather information from the Power Tour participants (n=175), and the other was designed
to gather information from the Power Tour visitors (n=190).
Visitor Survey Freauency Analysis
o Roughly 2/3 (68.4%) were male
o Most visitors attended with one another (41.7%)
o Hot Rod Magazine (23.7%) and newspapers (28.4%) were the major sources f
hearing about the Power Tour
o About 2/3 (77.0%) attended primarily to see the cars
o Approximately Yo (27.7%) planned to be at the Power Tour for two hours or
more, while 26.1 % planned to be at the Power Tour for 4 to 5 hours.
o Ninety percent (89.6%) spent under $30 for food
o The large majority (80.9%) spent under $30 for gas
o Three-fourths spent under $30 for souvenirs
o Nearly 90% (88.4%) spent a total of under $50 while at the Power Tour
o When rating the vendors, 83.2% were satisfied or highly satisfied. Few, 5.2%,
were negative
o Parking was rated as positive by 84.8% of respondents
o Security was rated as positive by 87.3% with 69.3% very satisfied
o Overall, visitors were very positive toward the event with 72.6% very satisfied
and 93.6% positive. Only 3.7% were negative
o A very large percentage (92.6%) stated they would return next year
o The age categories were widely spread, with 28.9"10 under 34, 36.3% between
35 and 49, and 28.9"10 between 50 and 65.
o Two-thirds of visitors were Caucasian, and 20.0% were Hispanic
o Income was also widely distributed with 35.0% having an annual household
income under $40,000, 31.7% between $40,000 and $60,000, and 33.3%
earning $60,000 or more
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POWER TOUR EXECUTIVE SUMMARY
JUNE, 2000
PAGE 3
Participants Survey Freauency Analysis
o As might be expected, 87.0% of participants were male
o Over 'h (51.1 %) attended the Power Tour with one other person
o Sixty percent (60.9%) stayed in a hotel
o Over 2/3 of participants (65.5%) spent one or two nights in an area hotel
with 27.0 % staying two nights. Interestingly, 10.1 % stayed three
or more nights in a local hotel
o Three-quarters (75.5%) of participants spent less than $50 on food while
Attending the Power Tour. However, 10.5% spent between $100 and
and $200 on food in San Bernardino.
o The majority of participants spent between $20 and $39 on gas while in
San Bernardino and 24.4% spent $40 or more on gas locally
o A large percentage of participants (80.4%) spent $20 or more on local
souvenirs. Nearly half of participants spent over $40 (45.1%).
o Although many participants spent multiple nights in local hotels, 63.3%
spent under $100 on lodging. Fourteen point four percent spent
over $200 for local lodging
o Over 'h of participants (56.1%) spent under $100 in total while attending the
Power Tour. About Yo (24.4%) spent between $100 and $200, and 19.4%
spent over $300 in San Bernardino while attending the Power Tour
o A very large majority of attendees rated the vendors positively (85.8%) with
those choosing "very satisfied" amounting to 62.5%
o Parking was rated a bit higher than the vendors at 90.3 % positive and 71. 4%
"very satisfied"
o Security received an even higher positive rating at 91.5% with 71.2% stating
they were "very satisfied" with the security
o When rating the Power Tour location in San Bernardino, participants gave
the location a 94.3% positive rating with 72.0% "very satisfied"
o Participants reported by very positive about the overall rating of the Power
Tour in San Bernardino (96.6%). Over 2/3 (67.8%) reported being
"very satisfied" with their overall experience with the San Bernardino
Power Tour
o An astounding 90.9% of participants stated they would return to the Power
Tour in San Bernardino next year. 77.8% were "very likely" to return
o Over % (77.9%) of the participants are between 35 and 65 years ofage and
45.5% are between 35 and 49 years old
o The ethnic breakdown is interesting in that 83.1 % of the participants are
Caucasian and only 10.2% are Hispanic
o Participants reported an annual household income higher than the national
figures with over 'h (59.7%) earning $60,000 or more. Over 1/3 (34.3%)
earn $80,000 or more and 84.0% earn $40,000 or more.
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City of S~n Bernardino
San Bernardino Police Department
Interoffice Memorandum
Subject:
Assistant ChiefBilIdt
Sergeant M. GarCi~
Power Tour Costs
To.
From:
Date:
April 5, 2001
Copies:
Lt. Aragon
Last year the Power Tour Event was a one day event, held on a weekday and could be
covered by on-duty personnel. This year the event has expanded to a two day event, to
be held on Friday May 11'" and Saturday May IZ'h The staffing for Friday May 11th
will be covered by on-duty personnel. Saturday May l81h will need to be staffed by
officers at the overtime rale,
MANPOWER COSTS ANALYSIS
Friday May 11th
1 Lieutenant @$5462 x 10 hours $ 546.20
I Sergeant @$44.40 x 10 hours $ 444.00
20 Officers @$36.l6 x 10 hours $7232.00
1 Dispatcher @$36.l6 x 10 hours $ 361.00
TOTAL 58583.20
Saturday May 12'"
] Lieutenant @$54.62 x 12 hours $ 655.44
I Sergeant @$59,17 x 12 hours $ 71004
15 Patrol Officers @$5424 x 10 hours $813600
] 0 Patrol Officers @$54.24 x 10 hours $5424.00
I Dispatcher @$54.24 x 12 hours $ 650.88
TOTAL $15576.36
EQUIPMENT COSTS
10 Polic" Bicycles @$ 091 x 2 days $ 18.20
5 Police Units @$41.74 x 2 days S 417.40
28 HT Radios @$ 1.53 " 2 days $ 8586
TOTAL $ 521.46
TOTAL COSTS PERSONNEL AND EQUIPMENT
$24,681.02
T>ll!. S8PD IS COM!,olITI'l!D TO nOVlDINC.
PROGRBSSlVE QUhLI1'YPOUCE. SaRVIC!!,
A SAPH ENVIRONMl!NT'TO IMPIl,OVE T1-11! QUAl..l'IY of i.1l'S;
A R.EOUCT10X1N cRtMR THR.OUGH PROBlEMRECOGNmON AND PROBUM SOl.V1NG
CITY CLERK'S OFFICE
RAcHEL G. CLARK, CM.C. . CITY CLERK
'"
P.O. Box 1318. San Bernardino. CA92402
300 North "0" Street. San Bernardino. CA92418-0001
909.384.5002. Fax: 909.384.5158
Business Registration Division: 909.384.5302
Passport Acceptance Facility: 909.384.5128
www.cLsan-bernardino.ca.us
May 8, 2001
Mr. Steve Henthorn
San Bernardino Convention & Visitors Bureau
201 North "E" Street, Suite 103
San Bernardino, CA 92401
Dear Mr. Henthorn:
At the meeting of the Mayor and Common Council held on May 7, 2001, the Mayor and
Council voted to approve your request for a waiver of Police Department fees in the amount of
$15,576 for personnel and equipment costs associated with Hot Rod Magazine's 2001 Power
Tour Event to be held on May 11 and 12, 2001.
Please contact Fred Wilson, City Administrator, at 384-5122 relative to the waiver of fees.
If we can be of further assistance, please do not hesitate to contact this office.
Sincerely,
fJUJltaL)j 'Cf'rJAi->
Rachel G. Clark, CMC O/f-A'fG
V
City Clerk
RC:ls
cc: Fred Wilson, City Administrator
Police Department
CITY OF SAN BERNARDINO
ADOPTED SHARED VALUES: Integrity. Accountability. Respect for Human Dignity. Honesty