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CITY OF SAN BERNARDINO - REQUEST FOR COUNCIL ACTION
From: Fred Wilson, City Administrator
Subject: Resolution of the Mayor and
Common Council authorizing the execution
of a Memorandum of Understanding with
the San Bernardino Convention and Visitors
Bureau, and repealing Resolution 90-315
Dept: City Administrator's Office
OR'I"''"'~I
Date: August 31, 2000 Ii .... . . II :..
Synopsis of Previous Council Action:
July 16, 1990-
Council adopts Resolution 90-315 establishing the intent of the
Mayor and Common Council to provide 20% of Transient
Occupancy Tax revenues to the CVB, subject to adjustment or
termination at the discretion of the Mayor and Common Council.
June 3, 1991 -
Community Development Commission approves the Memorandum
of Understanding between the Economic Development Agency
and the CVB.
Recommended motion:
Adopt resolution.
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Contact person:
Fred Wilson
Phone: 384-5122
Supporting data attached: Staff report, MOU
Ward: All
FUNDING REQUIREMENTS: Amount: $400,000 in FY 2000-01; in subsequent years,
20% of Transient Occupancy Tax revenue budgeted
annually (subject to appropriation by the Mayor and
Council)
Source: (Ace!. No.) 001-092-5505
(Ace!. Description) General Government! Non-
Departmental
Finance:
Council Notes:
/(J/)./tJD
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Agenda Item No. J.. 0
STAFF REPORT
Subject:
Resolution authorizing the execution of a Memorandum of Understanding with the San
Bernardino Convention and Visitors Bureau, and repealing Resolution 90-315.
Background:
The San Bernardino Convention and Visitors Bureau (CVB) was incorporated in 1988 through
the efforts of the City of San Bernardino and other interested parties. This non-profit, public
benefit corporation was formed with the goal of enhancing the economy of San Bernardino
through the development of the convention and visitor industry.
In July of 1990, the Mayor and Common Council adopted Resolution 90-315. This resolution
recognizes the efforts of the CVB in promoting the tourism industry, and states that the activities
of the CVB are designed to increase sales tax and Transient Occupancy Tax (TOT) revenues to
the General Fund. The resolution also establishes the intent of the Mayor and Council to fund
the CVB based on TOT revenues:
.....it is the intent of the Mayor and Common Council that Twenty percent (20%)
of the revenues from the TOT should be provided to the CVE, pursuant to an
Agreement setting forth goals and objectives, proposed expenditures and
submission of activity reports and it is hereby so ordered. ..
The resolution further states that CVB funding may be adjusted:
.. ...should future circumstances so demand in the sole discretion of the Mayor
and Common Council the above allocation may be adjusted or terminated in
whole or in part. ..
As directed by Resolution 90-315, a Memorandum of Understanding (MOD) between the CVB
and the Community Development Commission was approved by the Commission on June 3,
1991. This MOU defines the role of the Agency Administrator in the affairs of the CVB;
requires the CVB to provide certain reports and an annual budget to the Agency Administrator;
and provides that the Agency Administrator transfer funds to the CVB for CVB operations. This
MOU has no date oftermination, and remains in effect.
When General Fund revenues declined during the recession of the early 1990's, the City faced a
series of budget deficits. In January of 1992, the Mayor and Council shifted funding of the CVB
from the City's General Fund budget to the Economic Development Agency budget. The CVB
was then funded by the Agency until the current fiscal year, when that cost was again assumed
by the City's General Fund. This funding mechanism is typically found with visitors bureaus
throughout the nation.
The approved allocation to the CVB for FY 2000-2001 is $400,000, which includes an increase
of $150,000 to fund the activities of the Youth Sports Alliance and other new programs. Steve
Henthorn, Executive Director of the CVB, has a provided a memo to the Mayor and Council
Page 2
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with additional information concerning the CVB's recent accomplishments. That memo is
attached for your reference (Attachment B).
The Executive Director of the CVB and City staff have agreed that given the recent changes to
the funding of the CVB, it is appropriate to terminate the existing MOU with the Agency, and
replace it with a new MOU that is more reflective of the CVB operation and the City's
relationship with that organization. This action will also replace the method of funding that was
previously defined by Resolution 90-315, and incorporate the funding mechanism into the new
MOU. The proposed MOU has been reviewed at 2 meetings of the Ways and Means Committee,
and has been forwarded to the full Council following several revisions. The purpose of this
agenda item is to authorize the approval of this new MOU, which is attached.
Summary of New MOD:
The new MOU contains many provisions similar to the existing document. The following is a
sununary of key provisions of the new MOU:
. ParalP'aph I - The CVB Board of Directors will provide Board agendas and activity reports
to the City Administrator, who will then keep the Mayor and Council informed concerning
significant CVB activities.
. ParalP'aph 2 - The Mayor may appoint a "Mayor's Liaison" to function as a non-voting
member of the CVB Board of Directors. The Mayor's Liaison will provide linkage between
the CVB's marketing efforts and the City's marketing strategies. June Durr currently
functions as the Mayor's Liaison to the CVB.
. ParalP'aph 3 - The City Administrator may attend CVB Board meetings, review CVB
records, and involve the CVB Executive Director in the City's management meetings.
. ParalP'aph 4 - By May I of each year, the CVB will provide a proposed budget for the
upcoming fiscal year and annual audit for the previous fiscal year.
. ParalP'Bph 5 - The CVB Board will work closely with the City through the City
Administrator, and keep the City informed of its activities.
. ParalP'Bph 6 - Beginning in FY 2001-02, the City will ''use its best efforts" to appropriate
20% of the TOT annually to the CVB. This funding will be evaluated for adjustments each
year in consideration of growth in TOT revenues and the accomplishments of the CVB.
However, the City is under no obligation to adjust the allocation to the CVB or continue the
allocation beyond a given fiscal year.
After discussions with the Mayor concerning this issue, staff had recommended that a fixed
$400,000 amount be provided to the CVB, with consideration of annual adjustments. At the
request of the Committee on August 28, this provision has been changed to reflect the 20%
TOT formula beginning in FY 2001-2002.
. ParalP'Bph 7 - This section defines the mechanism of payment to the CVB. At the direction
of the Ways and Means Committee on September 20, the annual funding will be split into 2
equal payments made by September 1 and March I of each year.
Page 3
. ParalP"l!ph 8 - 14 - These sections contain the City's standard legal agreement language,
including a provision allowing the MOU to be terminated by either party upon three (3)
months written notice.
Within this portion of the MOU, Paral::TlIl,h 9 was added at the direction of the Ways and
Means Committee. It provides that the CVB continue to operate the Route 66 Rendezvous
within the City of San Bemardino.
In general, the new MOU defines a more limited role for the City Administrator than the Agency
Administrator had under the current MOU. For example, the current MOU reqnired that the
Board of the CVB consult with the Agency Administrator concerning virtually all CVB business,
including changes in personnel. This role was more appropriate when the CVB was in its
infancy and closer managerial oversight was necessary. The new MOU refines the relationship
with the CVB while preserving the City's ability to be involved in CVB affairs, obtain
information concerning CVB activities, and monitor financial matters.
In order to terminate the existing MOU between the Economic Development Agency and the
CVB, the Agency will soon bring forward a separate action for approval by the Community
Development Commission. This item is planned for the October 16 Commission agenda.
Financial Impact:
For FY 2000-2001, the City will provide $400,000 in funding for the CVB. Beginning in FY
2001-2002, the MOU states that the City will make its ''best efforts" to provide 20% of budgeted
Transient Occupancy Tax revenue to the CVB each year. This appropriation will be evaluated
each year, and Mayor and Common Council may increase or decrease this appropriation each
year as necessary or appropriate.
For FY 2000-2001, the cost of this MOU will be $400,000. This amount has been budgeted in
the General Govemment/Non-Departmental budget for this purpose.
Recommendation:
It is recommended that the Mayor and Council adopt the resolution.
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RESOLUTION NO.
RESOLUTION OF THE MAYOR AND COMMON COUNCIL OF THE CITY
OF SAN BERNARDINO AUTHORIZING THE MA YOR TO EXECUTE A
MEMOR\NDUM OF UNDERSTANDING WITH THE SAN BERNARDINO
CONVENTION AND VISITORS BUREAU, AND RESCINDING RESOLUTION 90-315.
BE IT RESOLVED BY THE MAYOR AND COMMON COUNCIL OF THE
CITY OF SAN BERNARDINO AS FOLLOWS:
SECITON 1. The Mayor of the City of San Bernardino is hereby authorized and
directed to execute on behalf of said City a Memorandum of Understanding with the San
Bernardino Convention and Visitors Bureau, a copy of which is attached hereto, marked
Exhibit "A" and incorporated herein by reference as fully as though set forth at length.
SECTION 2, Resolution 90-315 is hereby rescinded.
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RESOLUTION OF THE MAYOR AND COMMON COUNCIL OF THE CITY
OF SAN BERNARDINO AUTHORIZING THE MAYOR TO EXECUTE A
MEMORANDUM OF UNDERSTANDING WITH THE SAN BERNARDINO
CONVENTION AND VISITORS BUREAU, AND RESCINDING RESOLUTION 90-315.
I HEREBY CERTIFY that the foregoing Resolution was duly adopted by the Mayor
and Common Council of the City of San Bernardino at a
meeting thereof, held on the
_ day of
, 2000, by the following vote, to wit:
Council Members:
AYES
NAYS
ABSTAIN
ABSENT
ESTRADA
LIEN
MC GINNIS
SCHNETZ
SUAREZ
ANDERSON
15
16 MC CAMMACK
17
18
19
20
City Clerk
2000.
The foregoing resolution is hereby approved this
day of
21
22
23
24
Judith Valles, Mayor
City of San Bernardino
Approved as to
25 Form and legal content:
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MEMORANDUM OF UNDERSTANDING
This Memorandum of Understanding is entered into on and as of the
2000, by and between the Board of Directors (the "Board") of the San Bernardino Convention
and Visitors Bureau, a California non-profit mutual benefit corporation (the "CVB") and the City
of San Bernardino, a Municipal Corporation (the "City").
WHEREAS, the CVB is a California non-profit mutual benefit corporation which
operates under the following mission statement (the "Mission Statement"):
"The San Bernardino Convention & Visitors Bureau (SBCVB) shall
attract conventions, conferences, and business meetings; coordinate facilities,
housing restaurants, and services to meet each organization's needs, and work to
bring these visitors back to San Bernardino in the future; attract group tours to
San Bernardino; provide aggressive marketing and promotions; and develop and
implement special events that generate days and dollars spent in San Bernardino
while working to enhance the general public's image of the community."; and
WHEREAS, the CVB receives a substantial portion of its annual resources from City
General Fund revenues, including transient occ!lpancy taxes imposed on guests of the various
hotels and motels in the City of San Bernardino; and
WHEREAS, the CVB currently receives a portion of its annual resources from the dues
and contributions of its members, some of which members are engaged in lodging, hospitality
and related industries in the City of San Bernardino; and
WHEREAS, on February 3, 1998, the voters of the City of San Bernardino approved
Ballot Measure W, which resulted in the addition of Chapter 3.54 to the San Bernardino
Municipal Code, providing for a ten percent (10%) Transient Occupancy Tax (the 'Transient
Occupancy Tax") against amounts paid for room rental in a hotel within the City of San
Bernardino; and
CYB MOU 9/26
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WHEREAS, the City finds that the activities of the CVB directly and positively impact
the amount of Transient Occupancy Tax collected by the City; and
WHEREAS, in order to promote the activities of the CVB and to continue to enhance the
economy of the City of San Bernardino, the Board and the City now desire to enter into this
MOD for the purpose of providing for (a) an annual source of revenue to the CVB, which is
directly tied to the amount of Transient Occupancy Tax collected by the City, and (b)
involvement of the Executive Director of the CVB (the "Executive Director"), within the scope
of the Mission Statement, along with integral participation by the City Administrator of the City
(the "City Administrator"), in the coordinating, planning, budgeting and implementing the fiscal
activities of the CVB, thereby increasing the involvement of the CVB in economic development
activities within the City.
NOW, THEREFORE, in consideration of the above recitals, and of the agreements and
undertakings set forth herein, the Board and the City agree as follows:
I. The Board shall provide, or shall instruct the Executive Director to provide, notice to
the City Administrator of the City of each and every meeting of the Board. Such notice shall be
provided in the same manner and at the same time as such notice is provided to the members of
the Board. In addition, the Board shall provide, or shall instruct the Executive Director to
provide to the City Administrator, such materials as are provided to the Board in advance of
meetings of the Board and at the same time as they are delivered to members of the Board. The
City Administrator shall, through periodic status reports, inform the Mayor and Common
Council of the City of all material business activities of the CVB related to overall operations of
the City.
2. The Board shall provide, or cause the Executive Director to provide, the same notices
and materials referenced in Section I to the person designated by the Mayor as the Mayor's
eVB MOU 9/26
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Liaison (the "Mayor's Liaison"). The Mayor's Liaison shall participate in all meetings of the
CVB Board of Directors as a non-voting member in order to provide a vital link in marketing
communication between the Mayor's Office and the CVB.
3. On a regular basis, the Executive Director shall inform the City Administrator of and
consult with the City Administrator regarding to the activities of the CVB. The Board shall
instruct the Executive Director to permit the City Administrator or his designee access to all files
and records maintained by the CVB. The City Administrator shall be entitled and encouraged to
attend all meetings of the Board. The Board shall instruct the Executive Director to make
reasonable efforts (taking into consideration the other demands placed on the schedule of the
Executive Director) to attend (with the City Administrator) such meetings as the City
Administrator may request including from time to time (including City Management Team
meetings and marketing meetings), provided such meetings are within the scope of the Mission
Statement.
4. On or before May 1 of each year, the Board shall provide the City Administrator a
copy of the proposed budget of the CVB, which shall (a) list by line item each category of
expenditure and dollar amount anticipated for the next succeeding fiscal year, and (b) estimate
the revenue sources available to the CVB from other than City sources. At that time, the Board
shall also provide the City Administrator with a copy of the audit report for the most recently
completed annual financial audit of the CVB.
5. The Board shall keep the City Administrator fully advised of all business activities of
the CVB. The Board and the City Administrator shall take such other actions as they may deem
reasonable and proper to accomplish their mutual goal to foster economic development within
the City of San Bernardino and to establish a mutually cooperative working relationship between
the CVB and the City.
CVB MOV 9/26
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6. For Fiscal Year 2000-2001, the City has appropriated an amount of money equal to
$400,000 as funding for the CVB. Beginning in Fiscal Year 2001-2002, the City shall use its
best efforts to appropriate into its budget for each fiscal year (the "Fiscal Year") of the City, an
amount of money equal to twenty percent (20%) of the Transient Occupancy Tax which the City
has budgeted to collect during the applicable Fiscal Year, as funding for the CVB, in recognition
and support of the efforts of the CVB to promote the hospitality industry and encourage
economic development within the City of San Bernardino. The City further agrees to annually
evaluate the dollar amount of the appropriation in consideration of any growth in Transient
Occupancy Tax revenues and the accomplishments of the CVB, taking in to consideration the
goal of allocating twenty percent (20%) of the Transient Occupancy Tax to the CVB.
Notwithstanding the forgoing, the CVB and the City acknowledge that, by the City agreeing to
use its best efforts to make the aforementioned appropriation and annual evaluation, the City is
not incurring any specific obligation or indebtedness hereunder which would extend beyond any
Fiscal Year.
7. Within sixty (60) days following the execution of this MOD, the City Administrator
shall cause the City to advance to the CVB, in a lump sum, an amount of money equal the
budgeted appropriation for the CVB for Fiscal Year 2000-2001. Beginning in Fiscal Year 2001-
2002, the City Administrator shall cause the City to advance to the CVB an amount of money
equal to fifty percent (50%) of the budgeted appropriation for the CVB by September 1 of each
Fiscal Year, and an amount of money equal to fifty percent (50%) of the budgeted appropriation
for the CVB by March I of each fiscal year.
8. The City shall have no liability for the payment of any obligation incurred by the
CVB, irrespective of the City agreeing to fund the activities of the CVB as set forth in this MOD,
and all obligations of the CVB, whether for contract services, supplies, personnel costs or other
CVB MOU 9/26
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contractual obligations, shall be solely the obligation of the CVB and shall not in any manner
obligate the City, directly or indirectly, to pay such obligations of the CVB. Furthermore, this
MOD, with the exception of Paragraph 9 and the provisions contained therein, may be
terminated at any time upon three (3) months written notice by either party.
9. In consideration of the City using its best efforts to appropriate into its budget for
Fiscal Year 2001-2002 an amount of money equal to twenty percent (20%) of the Transient
Occupancy Tax which the City has budgeted to collect during said Fiscal Year, as well as
consideration of any growth in said Tax revenues and the accomplishments of the CVB, all for
purposes of appropriation for Fiscal Year 2001-2002, CVB hereby agrees, promises, and
covenants that all future Route 66 Rendezvous events, as this event has grown and become
known for the past eleven (11) years, will be conducted solely in the City of San Bernardino, in
further recognition of the importance of this event to the City of San Bernardino. This
agreement, promise, and covenant relative to the location of all future Route 66 Rendezvous
events shall be binding on the CVB, its representatives, agents, successors, and assigns.
Notwithstanding the termination provision in Paragraph 8, the terms and provisions of this
Paragraph can only be modified and/or terminated upon the mutual written consent of both
parties.
10. The CVB shall indemnify, defend and hold harmless the City, its officers, employees
and agents (including, without limitation, reasonable costs of defense and reasonable attorneys'
fees) arising out of or related to the CVB's performance of this MOD, except that such duty to
indemnify, defend and hold harmless shall not apply where injury to person or property is caused
by the City's willful misconduct or negligence. The City shall indemnify, defend and hold
harmless the CVB, its officers, employees and agents (including, without limitation, reasonable
costs of defense and reasonable attorney's fees) arising out of or related to the City's
CVB MOU 9/26
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performance of this MOU, except that such duty to indemnify, defend and hold harmless shall
not apply where injury to person or property is caused by the willful misconduct or negligence of
the CVB. The costs, salary, and expenses of the City Attorney and members of his office in
enforcing this MOU on behalf of CITY shall be considered as "attorneys' fees" for the purposes
of this paragraph.
II. While not restricting or limiting the foregoing, the CVB shall maintain in effect
policies of comprehensive public, general and automobile liability insurance, in the amount of
$1,000,000.00 combined single limit, and statutory Worker's compensation coverage, and shall
file copies of said policies with the Risk Manager of the City prior to undertaking any work
under this MOU. The City shall be set forth as an additional named insured in each policy of
insurance provided hereunder. The Certificate of Insurance furnished to the City shall require
the insurer to notify the City of any change in or termination of the policy.
12. The parties acknowledge that the CVB shall perform work tasks as provided by this
MOU; however, for all intents and purposes, the CVB shall be an independent contractor and not
an agent or employee of the City.
13. In the performance of this MOU and in the hiring and recruitment of employees and
independent contractors, the CVB shall comply with all State and federal tax laws, shall not
discriminate unlawfully on the basis ofrace, religion, color, ethnic group identification, sex, age,
physical or mental disability and shall not discriminate unlawfully against any employee or
independent contractor for employment because of race, religion, color, ethnic group
identification, sex, age, physical or mental disability.
CVB MOU 9/26
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14. Any notice to be given under this MOU shall be deposited with the United Postal
Services, postage prepaid and addressed as follows:
TO THE CITY:
TO THE CVB:
City Administrator's Office
300 North "D" Street
San Bernardino, CA 92418
Facsimile (909) 384-5138
San Bernardino Convention
and Visitors Bureau
201 N. E Street, Suite 103
San Bernardino, CA 92401-1507
Attn: Executive Director
Facsimile (909)888-5998
Notice may also be given by facsimile during regular business hours to the numbers listed above,
and such notice shall be deemed given upon receipt as reflected in a transmission verification.
Nothing in this paragraph shall be construed to prevent the giving of notice by personal service.
IN WITNESS WHEREOF, the parties hereto have executed this MOU on the day and
date first above written.
Date:
, 2000 San Bernardino Convention and
. Visitors Bureau
Date:
By:
, 2000 CITY.OF SAN BERNARDINO
ATTEST:
Rachel Clark, City Clerk
APPROVED AS TO FORM AND
LEGAL CONTENT:
By:
CYB MOU 9/26
By:
Judith Valles, Mayor
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Attachment B
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SA'" IERN,Io,RDINO
tONYEHTION" VISITORS tUREAU
San Bernardino
CAUFORllA
us
66
....
CONVENTION & VISITORS BUREAU
SANBER DlNO
Date:
To:
FTOm:
September 25, 200~
Council Members .
Steve Henthorn
Executive Director, CVB
Supplemental Information for Memorandum of Understanding
Re:
We are appreciative that the Mayor and council recognize the value oftourism in our
community and work to maintain an infrastructure that is attractive and visitor friendly.
The Bureau would like to thank the City of San Bernardino for their financial support.
The contribution of the $400,000 to the Bureau is 67% oftotal projected revenue for the
year and the projected net proceeds of the Route 66 Rendezvous@ ($125,409) will
account for 21 %. The proceeds from the Route 66 Rendezvous@ are recycled back into
our general fund to further our overall mission. It is the combined private/public
partnership that enables the Bureau to continue on that mission. As we gain momentum
it is our intent that the percentage of public funds contributed to the Bureau diminishes as
we garner additional financial support from the private sector. The $400,000 allocated to
fund the CVB is Yz of one percent of the total city budgeted expenditure for FY 2000-
200!.
Our long term goal is to continue to build the Area Youth Sports Alliance to enable San
Bernardino to become a national youth sports capital. Our efforts will focus on education
and team building within the community and an aggressive sales effort to fill additional
hotel rooms, through conferences, trade shows and other group functions as well as
strategically planned special events. All of our efforts come back to our mission
statement (attached).
The CVB works closely with the City marketing team to ensure the comprehensive image
enhancement of San Bernardino. In cooperation with the City we are able to provide
banners and services to welcome gTOUpS into our city. We are all working toward the
same goal - making San Bernardino a better place to live, work and raise our children.
BackgTOund ofCVB:
November 1998 Status:
. TTOuble quantifying booked business over recent years
. No voice mail
. No sales department
. No Visitor Guides printed since 1996
. Computer system in disarray
. No web site
. Understaffed
201 North "EO> Street, Suite 103 . San Bernardino, California 92401
909/889.3980 0 800/867.8366 0 FAX 909/888-5998
Wehsite: MWI.san.bemardino.org
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I began December I, 1998.
We set up a market plan and action plan which incorporated the following elements:
Solidify the operations of the bureau. Identify key positions and fill accordingly.
Rebuild infrastructure. Secure revenue sources and build membership. Structure market
plan based on regional cost effective techniques. Set up controls on accounting system
and concentrate on retum on investment with a tracking system on all activities. Added
four new positions to Board of Directors and diversified and strengthened membership of
board. An annual retreat was held in February 2000 to assess accomplishments and set
long term goals.
The CVB has accomplished the following to date:
. Stabilized staff positions.
. Worked in conjunction with Mayor's office, other city departments and community
leaders to enhance the image and economic viability of San Bernardino.
. Assisted with the committee providing input to the Public Enterprise Group, who is
under contract to generate revenue for the city through partnerships with private
enterprise.
. Worked in conjunction with the City of San Bernardino on the San Bernardino
Railroad Station Redevelopment project.
. Assisted with creation of LAMBRA document.
. The TOT revenue increased over 18% from $1,639,303 in FY 1997-1998 to
$1,935,290 in FY 1999-2000. FY 2000-2001 has increased 10.3% over same period
last year.
. Published new 1999-2000 Visitor Guide.
. Sales department generated 28,070 room night leads for area hotels and motels with
potential room revenue of (1) $1.94 million and economic impact of(2) $4.4 million
in calendar year 1999.
. The number of converted leads was 15,712 room nights which equates to (1) $1.08
million of hotel/motel room revenue and an approximate local revenue of (2) $2.47
million for calendar year 1999.
(1) Based on Smith Travel Research Average Room Rate for upper tier of $69.09 in San Bernardino area,
November 1999.
(2) Based on IACVB 1993 survey showing $157 per delegate for conventions, conferences, meetings, trade shows,
etc. spent on a daily average.
. Under Mayor's direction, established San Bernardino Area Youth Sports Alliance.
. Negotiated and instrumental in inaugural airshow.
. 1990 was the inaugural year for the Route 66 Rendezvous@. That first year, there
were 4,000 people in attendance and $19,000 was generated for the local economy.
The past two years, there were over Y:z million people in attendance, with entries from
Australia, Germany, France, Canada and 13 states. The economic impact was in
excess of $25 million each year.
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. In 1999 the event was profitable for the first time. NBC4 news coverage throughout
Southern California, included Paul Moyer as "Grand Cruiser" and M.C. for many
events. Fritz Coleman hosted a live weather remote from the cruise route. KTLA
Channel 5 news hosted a live remote opening day, featuring Gayle Anderson.
. (3) The media exposure, combining print, radio, outdoor signage and television
exposure was approximately 27.3 million impressions over the year.
. Special events including Route 66 Rendezvous@, Renaissance Pleasure Faire,
National Orange Show, Blockbuster Pavilion concerts, combined with regional youth
sporting events, including Western Regional Little League Tournament, Snickers Far
West Regional Soccer Tournament, generated in excess of$50 million in local
revenue.
(3) According to a report compiled by DuBois Advertising Agency, December 16, 1999.
. Brought computer system up and created network.
. Created three websites that are linked to members, attractions, city, county, YSA,
Route 66 Rendezvous@, lodging, etc.
. V oicemail system in place.
. Reestablished Sales Department with complete reporting and tracking on a monthly
basis.
. Established Purchase Order system and checks and balances for accounting system.
. Hired accounting firm for annual audit and review.
. Held annual stafflboard retreat including two council members and the City
Administrator in attendance.
. Created Marketing Committee composed of board members and staff.
. Created annual marketing plan with budget and timelines.
. Created and published newsletter for membership.
. Regionalized tradeshow participation to keep costs down.
. Eliminated public relations firm at a cost of $50,000 exclusively for the Route 66
Rendezvous@ and hired full-time staff person as Communications Director to
publicize all year long for same amount of capital outlay.
As we enter into the 2nd Quarter of the fiscal year, the CVB is in good overall financial
position with a budget sufficient to allow us to reach our goals. Highly accountable fiscal
controls are in place to ensure we spend our resources wisely.
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MISSION STATEMENT
The San Bernardino Convention and Visitors Bureau (SBCVB) shall attract conventions,
conferences, and business meetings; coordinate facilities, housing, restaurants, and
services to meet each organization's needs, and work to bring these visitors back to San
Bernardino in the future; attract group tours to San Bernardino; provide aggressive
marketing and promotions; and develop and implement special events that generate days
and dollars spent in San Bernardino while working to enhance the general public's image
of the community.
YOUTH SPORTS ALLIANCE
MISSION STATEMENT
To build relationships within the youth and amateur sports industry by offering our
venues for tournament play at competitive prices, and continue promoting the San
Bernardino Area as a premier youth sports destination in order to generate overnight
visitation.
, .'
October 6, 2000
Executive Director
San Bernardino Convention and Visitors Bureau
201 N. E Street, Suite 103
San Bernardino, CA 92401
Dear Sir,
At the Mayor and Common Council meeting of October 2, 2000, the City of San Bernardino
adopted Resolution 2000-303 - Resolution authorizing the execution of a Memorandum of
Understanding with the San Bernardino Convention and Visitors Bureau, and repealing
Resolution 90-315.
Enclosed is one (1) original agreement. Please sign in the appropriate location and return the
original agreement to the City Clerk's Office, Attn: Michelle Taylor, P.O. Box 1318, San
Bernardino, CA 92402, as soon as possible.
Please retain a copy of the executed agreement for your files.
If you have any questions, please do not hesitate to contact me at (909)384-5002.
Sincerely,
Michelle Taylor
Senior Secretary
,
** FOR OFFICE USE ONLY - NOT A PUBLIC DOCUMENT **
RESOLUTION AGENDA ITEM TRACKING FORM
Meeting Date (Date Adopted): !o ..--z---c:t:::> Item #
Vote: Ayes II .~..'-ll &'-1) Nays .~
Change to motion to amend original documents: -
'2.. S Resolution # 'ZCIXJ - 303
Abstain.5 Absent 2-
Reso. # On Attachments: ~
Contract tenn:
NullNoid After: -
Date Sent to Mayor: ID-A-oCl Date Returned from Mayor:
Date of Clerk's Signature: 10.- S.'CD Reso. Log Updated:
loA -CD
/
Date of Mayor's Signature:
Seal Impressed: v
/()-4-cx)
Date Memo Sent to Departtnent for Signature:
See Attached: .- Date Returned:
-
.-
See Attached: ,/ Date Returned: .'0-[3-0::")
See Attached: -
See Attached: -
Date Letter Sent to Outside Party for Signature:
60 Day Reminder Letter Sent on 30th day:
90 Day Reminder Letter Sent on 45th day:
io..Io-c:o
Note on Resolution of Attachment stored separately: ~
Direct City Clerk (circle I): PUBLISH, POST, RECORD W/COUNTY Date:
See Attached: :::::
Ves v' No By
Ves No ./ By
Ves No ./ By
-
Ves No V By
-
Ves No tI By
Request for Council Action & Staff Report Attached:
Updated Prior Resolutions (Other Than Below):
Updated CITV Personnel Folders (6413, 6429, 6433,10584,10585,12634):
Updated CDC Personnel Folders (5557):
Updated Traffic Folders (3985, 8234, 655, 92-389):
Copies Distributed to:
City Attorney ./
Parks & Rec.
Code Compliance Dev. Services
Police Public Services Water
EDA
Finance ,/ MIS
Others: A-iXn/n ISii2.PrroR
Notes:
BEFORE FILING. REVIEW FORM TO ENSURE ANY NOTATIONS MADE HERE ARE TRANSFERRED TO THE
YEARLY RESOLUTION CHRONOLOGICAL LOG FOR FUTURE REFERENCE (Contract Term. etc.)
Ready to File: ..!lJ.L
Date:JO -16 -O:-Y