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Home My WebLink AboutR15-Economic Development Agency . . . . . , DEVELOPMEBT DEPARTMEBT OF TBB cln OF SAR IlD1WlDlBO REOUEST FOR COMMISSIOB/CODBCIL ACTIOB From: TIMOTHY C. STEINHAUS Agency Administrator Subject: cln OF SAR BEJUllAlIDINO IllTBRBATIOBAL BUSIBBSS RECRUITMENT AND RETENTION PROGRAM - PHASE II Date: February 12, 1992 ------------------------------------------------------------------------------- SvnoDsis of Previous Commission/Council/Committee Action(s): The Community Development Commission previously appropriated $48,000 to the Greater Los Angeles World Trade Center Association (GLAWTCA) to conduct Phase I of the San Bernardino International Business Recruitment and Retention Program. On February 4, 1992, The International Trade Committee reviewed the proposal submitted by GLAWTCA For Phase II of the San Bernardino International Business Recruitment and Retention Program and recommended approval to the Community Development Commission. ------------------------------------------------------------------------------- Recollllllended Motion( s) : . (Community Develo1llllent Commission) MOTIOB That the Community Development Commission approve Phase II of the San Bernardino International Business Recruitment and Retention Program to be conducted by the Greater Los Angeles World Trade Center Association at a .n" nn. 'n =... 11<3,000. v. ~. TIMOTHY C. ~s Agency Administrator ------------------------------------------------------------------------------- Contact person(s): Timothv C. Steinhaus Phone: 5081 Project Area(s): All Ward(s): 1 7 Supporting Data Attached: Staff ReDort: CorresDondence FUNDING REQUIREMENTS: Amount: $ 103.000 Tax Increment Source: Budget Authority: BeiIlJl: SOUJlht ------------------------------------------------------------------------------- Commission/Council Botes: ------------------------------------------------------------------------------- TCS:KJH:1ag:0567E COMMISSIOB MBBTIBG AGENDA Meeting Date: 2/17/1992 Agenda Item Bumber: ---16.- . . . . . DEVELOPMENT DEPARTMENT OF THE CIn OF SAN BERIWmINO ST~ REPORT City of San Bernardino International Business Recruitment and Retention Proaram - Phase II The Greater Los Angeles World Trade Center Association (GLAWTCA) under agreement with the City of San Bernardino Economic Development Agency (EDA) has been providing professional services to the Agency in connection with the establishment of a International Business Recruitment and Retention Program. The first phase of the study ($48,000) has been completed and GLAWTCA is proposing a Phase II component which would accomplish certain objectives as outlined in the attached work description at a cost not to exceed $103,000. Briefly, GLAWTCA proposes to (i) interview the Mayor and Council, the Administrator of the Economic Development Agency, business leaders and leading economic development officials; (ii) analyze certain domestic and international trends affecting various sectors of the economy; (iii) compile the collected data, develop certain strategies and evaluation criteria for selected strategies; (iv) review the EDA organizational structure as it relates to the proposed program; (v) and review opportunities which become available as a result of the closure of Norton Air Force Base. The timeline for the completion of Phase II is from February 18, 1992 _ June 30, 1992. Mary Tuten, President and CEO of GLAWTCA will be available to answer any questions the Commission may have. Staff recommends adoption of the form motion. .9 \ .",- . " r--.... c. ~"_______ TIMOTHY C. STEIlUIAUS. Agency Administrator Economic Development Agency ------------------------------------------------------------------------------- TCS:KJH:lag:0567E COMMISSION MEETING AGENDA Meeting Date: 2/17/1992 Agenda Item l'Iumber: -.L!2- ~ . . . The Greater . Los Angeles World Trade Center Association One WaItd Trade Center Su~e 295 Long Beach, C. 90831-0295 rei 310.495.7070 Fax 310495.7071 NETWORK: WTCLA WaItd Trade Center 350 South Figueroa Suit. 172 Los Angeles, California 90071 rei 213.680.1888 Fax 213.680.1878 PnMdIng stratIgIc counsel and servites 10 international businesses February 5, 1992 Ms. Esther Estrada Councilwoman, First Ward City of San Bernardino 300 North "D" Street San Bernardino, CA 92418 ~ _.~ - l~-(:U :?I'- [] ~-::~l- ~ --, Ill': u; t'n .~ :j \}.j ~ " ~! i.1, r.......'.- ;"'.__m~'~'_' '~--'i: . ,;,,-,: ; :! '1 : ' FEB I I 1992. I .., L. L RE: International business recruitment and retention Dear Councilwoman Estrada: We are very pleased that the International Trade Committee met yesterday and voted to recommend to the City Council that we be retained to conduct Phase II of the international business recruitment and retention program. As you know, we do not. generally enter into contractual arrangements with our members for this kind of work. We consider our relationship with you to be very unique and special. As a not-for-profit corporation with global contacts and intelligence, we are in a unique position to leverage your efforts comprehensively and cost effectively in California and around the world. Since we entered into our partnership, our organization has become the largest private trade group in California dedicated to international business. And, we have established new World Trade Centers around the world, bringing the total members of our "family" to 238 centers in 54 countries. We look forward to harnessing this power to your benefit. I will be pleased to be available on February 17, 1992, to answer any questions that your colleagues on the City Council might have. Thank you again for the opportunity to work with you on this important effort. Sincerely, '~ff J~ Merry Tuten President & CEO enclosure cc: Tim Steinhaus Ii; ~. . . .. .,'-' . Greater Los Angeles . World Trade Center Association . CITY OF SAN BERNARDINO INTERNATIONAL BUSINESS RECRUITMENT AND RETENTION PROGRAM PHASE II WORK DESCRIPTION Phase II involves the following work process and work products: . . 1.0 Prepare for and conduct community meetings with a diversified cross-section of the cUltural/business community, and conduct other relevant background interviews and research, to identify common objectives and build a consensus for San Bernardino's marketing plan. 1.1 Interview the Mayor and City Council members to identify issues, concerns and vision for future economic development in San Bernardino. 1.2 Interview the Agency Administrator of the San Bernardino Economic Development Agency to identify issues, concerns and vision for the future growth. 1.3 Interview economic development leaders in the community and in the Inland Empire Region to identify issues, concerns, and vision for future economic development in San Bernardino. 1.4 Interview existing San Bernardino businesses to identify issues, concerns and vision for future economic development in the region. 1.5 Analyze international and affecting the development of economic development marketing foreign markets industry sectors national economic trends regional economic trends transportation trends bilateral and multilateral domestic trends the San Bernardino plan including: trade agreements 1.6 Compile results of steps 1.1 - 1.5 and identify 3 - 5 strategies to be incorporated into the San Bernardino marketing plan. 16 eoe . . . Greater Los Angeles . World Trade Cente...... Association . 2.0 Analyze each strategy identified in step 1.6 and develop the San Bernardino marketing plan. 2.1 Evaluate strategies identified in step 1.6. For each strategy consider the following: major issues advantages and disadvantages requirements to start up, logistics financing coalitions and key players projected annual operating budget timeline and critical path 2.2 Evaluate possible combinations of the strategies analyzed in step 3.1 and formulate draft San Bernardino marketing plan. 2.3 Review draft marketing plan with Economic Development Agency, the Mayor's Office and the city Council. 2.4 Finalize San Bernardino marketing plan. 2.5 Prepare request for proposal (RFP) for external marketing assistance where appropriate for the implementation of the marketing plan. 3.0 Review and evaluate the current Economic Development Agency (EDA) in order to assist it in carrying out the San Bernardino international business recruitment and retention program. 3.1 Conduct fact-finding interviews with the Agency Administrator and lead Economic Development Agency staff. Review, analyze objectives, and department. 3.3 Identify, analyze and document each EDA department's strengths and weaknesses with respect to international business recruitment and retention. 3.2 and legal document mandates the goals, of each EDA 3.4 Review the San Bernardino Economic Development Agency's strength's and weaknesses relative to the ten (10) criteria used by successful cities to recruit businesses identified in Phase I. 3.5 Develop draft recommendations to assist the EDA in carrying out San Bernardino's marketing programs. 1:5 '*' . 1118 Greater Los Angeles . World Trade Center Association . 3.6 Review draft recommendations with the EDA Agency Administrator. 3.7 Make finalize recommendations. 4.0 Review the opportunities presented by and progress toward the privatization of the Norton Air Force Base. 4.1 Review current plans and proposals for Norton Air Force Base and interview Inland Valley Development Authority (IVDA) members to determine priorities, time-lines and critical issues surrounding re-use of the property. Evaluate current plans/proposals as they pertain to the potential conduct of international business including the following: opportunities for aerospace and transportation related business, potential for establishing a FTZ at or near Norton Air Force Base air cargo business prospects and how Norton Air Force Base fits in to the changing transportation dynamics (e.g., railroad, ports, Ontario airport, etc.) 4.2 . 4.3 Interview key individuals to identify the opportunities/pitfalls of the Norton Air Force Base plan which they perceive. 4.4 Create a list of qualified "prospective partners" for Norton Air Base (e.g. Lockheed/Japan Airlines). 4.5 Integrate results from steps 4.1 - 4.4 into the San Bernardino marketing plan in step 1.6. FEES AND EXPENSES Total costs for Phase II, inclusive of any and all direct expenses, is $ 103,000.00, payable in three (3) equal installments. The first installment ($34,333.00) will be due and payable February 29, 1992. The second installment ($34,333.00) will be due and payable April 30, 1992. The third and final payment ($34,334.00) will be due and payable July 30, 1992. TIME-LINE . February 18, 1992, through June 30, 1992. Final oral presentations will be made during July, 1992, at the convenience of the City of San Bernardino. /6 ~ .vv . Inll Greater Los Angeles . World Trade Center Association . PROJECT TEAK Merry Tuten, President, Greater Los Angeles World Trade Center Association (GLAWTCA). Ms. Tuten has more than fifteen years of international experience, having held positions such as the head of one of the US's largest and most successful commodity commissions, the Alaska Seafood Marketing Institute; Director of Pacific Rim Relations for a Governor; and Director of a public corporation where she managed a $ 300 million natural resource and real estate portfolio. She holds a M.S. degree from the University of Michigan, and a B.A. degree from the University of California, in resource management. . Bob poe, Vice President, Trade Development, GLAWTCA. Mr. Poe is best known for convincing Federal Express to locate its world air cargo hub, and UPS to build its Asian air cargo hub, in Anchorage. He held positions.as pirector of International Trade, and Deputy Commissioner of Transportation, with the State of Alaska, and has seven years "Big 6" management consulting experience with Coopers & ,Lybrand and Price Waterhouse. He holds a M.B.A., and a B.S. in Business, from the University of Missouri - St. Louis. The Greater Los Angeles World Trade Center Association will sub- contract professionals with specific areas of expertise when necessary. The two project team members noted above will be the principals for this project. . 16