HomeMy WebLinkAboutR11-Redevelopment Agency
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ECONOMIC DEVELOPMENT AGENCY
OF THE CITY OF SAN BERNARDINO
REOUEST FOR COMMISSIONICOUNCIL ACTION
From: TIMOTHY C. STEINHAUS
Agency Administrator
Subject: ECONOMIC ADVANCEMENT
SURVEY
Date: August 11, 1993
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Svnooslsl!1Prevlous Commission/Council/Committee Actionls):
On March 8, 1993, the COllll)lunitY Development Commission authorized the Agency to act as co-lead
Agency sponsor in the business retention survey for the Eastern Region Inland Empire.
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Recommended Motionls):
MOTION:
lCommunltv Develooment Commission)
That the CommunitY Development Commission receive...,&i flI.e the results of the Inland
Empire Eastern Region Economic Advancement S~ \ _ .~
y.. \ r---.-J
'v
TIMOTHY C. STEINHAUS
Agency Administrator
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Contact Person{s): .~M..Morales
Phone: .2Qll..
Project Area(s): .AII
Ward(s): L:o.2
Supporting Data Attached:
Staff Reoort:
FUNDING REQUIREMENTS:
Amount:
N/A
Source:
N/A
Budget AuthoritY: N/A
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Commission/Council Notes:
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TCS:SMM:pec:econadv
COMMISSION MEETING AGENDA
Meeting Date: 08/16/1993
Agenda Item Number:
1/
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ECONOMIC DEVELOPMENT AGENCY
OF THE CITY OF SAN BERNARDINO
STAFF REPORT
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Eeonomle Advancement ~
Earlier this year, the Community Development Commission authorized the Economic Development Agency to act
as co-lead Agency sponsor with San Bernardino Valley College and other publiclprivate organizations to implement
a business retention survey of the Eastern Inland Empire Businesses. The survey instrument was distributed to
approximately 15,000 businesses in the Inland Empire. Approximately 1,300 businesses responded which provides
us a strong dstabase of area/regional concerns, as well as specific business needs for San Bernardino.
As part of this presentation, an executive volume bas been prepared which includes a detailed project overview, a
review of business trends and the overall results of the survey. In addition, summary charts for San Bernardino
business bas been provided for your information.
It is important to note that the Economic Development Agency is in a strong position to immediately respond to
the issues raised by area businesses through the Office of Business Development. In addition, the EARS (Early
Alert Retention Support) network, which is the program that has been implemented through the Economic
Development Agency, Southern California Edison and the San Bernardino Area Chamber of Commerce, is a viable
communication link to respond to these businesses.
B~~.'''~~__'f~_~~
TIM<tr~EINHAUS, Agency Administrator
Economic Development Ageney
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TCS:SMM:pcc:econadv
COMMISSION MEETING AGENDA
Meeting Date: 08/16/93
Agenda Item Number: / /
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CO-LEAD SPONSORS:
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. ... .
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San Bernardino Valley College
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City of San Bernardino .
Economic Development Agency
CO-SPONSORS:
Ci)
City of San Bernardino
Private Industry Councill
Employment & Training Agency
KEY SPONSORS:
San Bernardino CountY.
Private Industry CounclU
Jobs & Employment Services
PRIME SPONSORS:
San Bernardino
Associated Governments
\
GENERAL SPONSORS:
San Bemardino Cl!~nty
Tech Prep Consortium
San Bemardino COjlnty
Economic and Community DevilJopment
San Bemardino County SURervisors
Barbara Riordan & Jerry Eaves
Southem Callfomla Edison
Cal state University, San Bemardlno
BUSINESS TODAY
BUSINESS TOMORROW
A San Bernardino Community College District Project
Project Area:
Colton. Grand Terrace. Highland
Loma Linda . Redlands . Rialto . San BeInardino . Yucaipa
Mountain Communities
I ':.':' . . .,-::,; ,:::::".:::;::;:;:,::,;:,:':::>:';:-;-<>':':::):::::::::-:<,::::::<; ;::';'
'. ' EXECUTIVE VOLUME
I
INLAND EMPIRE
EAST REGION
BUSINESS:
TODAY AND TOMORROW
A Report On The
1993 Economic Advancement
Survey Project
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o San Bernardino Valley College
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INLAND EMPIRE EAST REGION BUSINESS:
TODAY AND TOMORROW
A Report On The 1993 Eronomic AdVancement Project
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This volume presents an analysis of the key trends, plans, and Issues expressed by Inland Empire East
RegtonJSan Bernardino Valley (lEER) businesses. For the purposes of this project, the lEER consisted of
the following cllles and communities: Collon, Grend Terrace, Highland, Loma Uncia, Redlands, Rlalto, San
Bernardino, Yucaipa, Mountain Communities, and Valley unincorporated areas. The data were derived
from two sources. First, 1,168 lEER businesses, of varying sizes and representing each clty, provided
detailed company Informallon. Second, exlstlng data were examined from such sources 8S Stale
Department of Finance, Board of Equalization, Stale EDD, 1990 U.S. Census, and various clty planning
departments. A review of these data Is contained In Section 2. An OII8ra1l analysis of findings Is presented
In Seclion 3. Beginning with Section 4, findings are displayed on a clty-by-clty basis.
Growth In Popul.tlon...
. From 1981 - 1991, the estlmated populallon of the lEER Increased 80%, from 254,989 to a 1991
leval of 459,950.
Growth In T.x.bl. S.,.....
. From 1981 - 1991, taxable sales was up 106%, from $1.6 billion In 1981 to $3.4 billion In 1991.
( Growth In Bu.,n..... With T.x.bl. S.,.. P.rmlt. or R.portlng T.x.bl. S.,.....
. From 1981 - 1991, the number of lEER businesses with taxable sales permits Increased 55%, from
7,126 In 1981 to 11,073 In 1991.
Typ. .nd Mix of Inl.nd Emplr. E..t R.glon Bu.,n........
. 26% ere retail outlets . 5% are wholesale operations
. 9% are related to constructlon . 10% are involved In finance, Insurance & real estate
. 3% are manufacturing concerns . 3% ere Involved In trensportation, commun., utilities
. 41% provide professional services (e.g., heelth care, engineering, mgml, legal, sales, and related)
SIz. Mix of Inl.nd Emplr. E..t R.glon Bu.,n........
. 80% say they are small businesses, 30% are medium size, and 10% self-classify as large businesses.
S.mpl. Ch.r.ct.rl.tlc. of Inl.nd Emplr. E..t R.glon Bu.,n........
(
. 27% self-Identify 8S female-owned businesses and 23% ere mlnorlty-owned businesses.
. 52% have been In operation In the lEER for less than 10 years.
. 34% of area companies were attracted to tha lEER beceuse of 'convenient site availability.'
. 21 % of lEER firms were attracted to the area beceuse of fecllltated 'access to supllerslcustomers.'
. 18% of businesses were attracted to the lEER because of the 'quality of life. '
How lEER Bu.ln..... Ar. W..th.rlng the Curr.nt Economic CI/m.t....
. 39% are In 8 decline mode . 35% ere holding steady
. 23% are experiencing moderate growth . 3% ere experiencing major business growth
. 51 % see Improved economy In 5 years . 35% see worse economy over next fil/8 years
. 59% see some or major negative impact on their business beceuse of closure of Norton AFB
- ES.2 -
Th. Imm.dl.t. Future Exp.n./on .nd R.loCl/t1on Plen. of lEER Bu.,n........
.
.
. 47% wiI stay where they are
. 33% pIa1 on measi1g their size
. 4% plan to deallasa their ClmlI1l size or # of IocaIior IS
. 17% pIa1 on moving to olher lEER site or out of_
M.Jor Ob.t.c/.. to Bu.ln... St.blllty, Comp.tltlv.n... .nd Growth...
. CImlI1l8COl1Oll11c condllion
. Ex< mille pennft procedures
. Cost of /abor
. Public safaly/CJtrlWgangs
. CIty inage
. Extant.. 8I'I\/Ironrnet1 'IlQI1I<dttw1s
Whet Gov.rnment .nd Indu.try Mu.t Do to Attr.ct .nd R.t.'n lEER Bu./ne.....
. Reduce QOII8I'JlIllenl regulation
. Reduce ootb/tBxes/p procedures
. Give lISSlsbn:e on erdIamenl proc a ss
. 0IIer1i1a1clal irIcanIIII8s
. Spend some taK doIars on business I8aUImenl
. Foster belIer business - gcMlITIIl8Ill coopeo.....l
T.chn/c.1 A..,.t.nc. Bu.ln..... IndlCl/t. I. Import.nt For Growth/Comp.tltlv.n......
. Aa:ess to customsr B11d ma1l9tblg ~ss:'staIJOe - 48% SI!IJ this is . inporlart, ~ lIlSislance.
. ,.., to comply w/Ih gov't ffI{JU/BIions - 30% belei8this Is ass ential to their stablIly lIld pIlnl.
. 0btahi1g low cost business bans. 23% SI!IJ lhisls vial to their grtJNIh plans.
. BusIness p/BnOOg BfId fIlBI18gfII7lef BSSistance - 23% SI!IJ lhis Is auciaf.
. Wa1rnm:e traIrirJg/skIIs upgrading-17% SI!IJ such Is assentlal to their flUe business goals.
Tr.'n'ng/A..,.t.nc. Need.d .nd Llnk.d to SBVC .nd Tre/nlng Ag.ncy P.rtn.r....
\
. MarketiIl9'adver!isilg 55lsll""::8
. 0lIice computer training
. I...lIw$tIxes/regs workshops
. Business plan dEMIIopment
. SInai business r uIstsc.eEl
. Customer rlIIaIIolll/ftnptally lnIini1g
T.chn/c.1 Tr.'nlng Need.d for . Competltlv. lEER Workforc....
. Canpl1er p1OlJ'l11lmlng & ~
. CanmlDcaliory'wsIDmer skis
. ~skiis
. Basic IIeracy skis and general edl mlon
. Bankill9'lnsurancelreal estatlliacctg knowledge
. MlI1agem~skIs
Top Skill. Emp'oy.re/Bu.'n... Own.r. W.nt In Tod.y'. lEER Workforce...
. Basic IIeracy skis and educaIIon
. Canplter prolk:iency 8. leracy
. Canmllllcaliol,lIld customer lIllNIce skis
. Good IlIIIude lIld moIIvaIion
Workforc. Compo.'tlon & proJ.ct.d St." Need. (Be..d on 1, ," R..pond.nt.)...
. 1he 1,168 busIn m as In this SlIIlple project t*lng 1 0,000 ~ em~ CMlI'the nexI fiY8 years.
. TypIcaJ lEER business has 4 fullime em~ and 2 pill time employees; no IIIOWlh b'two years.
. Most il demand CIII'fII'It CKX:Up"IionaJ are&91nct1ds: food & beIIllrage stalf, erlIecI healIh work8IS,
llSI/e apetSlll1S, clerical Sl4JPOIt, consIruclion trades, mechalllcs, and compullr inptf sper' "st~
. Most In d8mand futunI occupsIIonsI areas InctIds: food & beIIllrage pell1OOi'lll1, clerical support,
sales personnel, general managers, compiDr inptf personnel, rn8rDna1ce saNIces, lKIminIstniIlve
'lpeCiall$ts, lIld alied heaIh p.cf! !BIonlls.
Cu".nt .nd proJ.ct.d Gro.. Incom./Economlc H..'th of lEER Bu.ln........
(
. Projected 1994 median Income for typical lEER business:
. AroIIciprHd 1993 medan Income for typical lEER business:
. Reported 1992 median lnoome for typical lEER business:
$322,500.
$250,000.
$250,000.
.
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About The 1993
Inland Empire East Region Economic Advancement Project
The Inland Empire East Region Economic Advancement Project was admin-
istered by San Bernardino Valley College, and co-sponsored by the City of
San Bernardino, and San Bernardino City PIC/Employment & Training
Agency. Overall the project was supported by seven other governmental and
private sector sponsors, including:
(
San Bernardino Valley College
City of San Bernardino, Economic Development Agency
City of San Bernardino Private Industry Council
San Bernardino County Private Industry Council
San Bernardino Associated Governments
San Bernardino County Tech Prep Consortium
San Bernardino County Economic & Community Development
San Bernardino County Supervisors:
Barbara Riordan &
Jerry Eaves
Southern California Edison
California State University, San Bernardino
For information or assistance, contact:
Office of Occupational Education
San Bernardino Valley College
(909) 888-6511 ext.1629
or
The Resource Group
(909) 682-5020 / (800) 229-5020
r-
.
.
INLAND EMPIRE EAST REGION BUSINESS:
TODAY AND TOMORROW
A Report on the 1993 Economic Advancement Project
ACKNOWLEDGEMENTS
The Inland Empire East Region/San Bernardino Valley Economic Advancement
Project is an Initiative of San Bernardino Valley College. The research effort was
provided primary co-sponsorship by the City of San Bernardino Economic
Development Agency and the City of San Bernardino Private Industry
Council/Employment & Training Agency. Additional sponsors included San'
Bernardino County Private Industry Council/Jobs & Employment Services, San
Bernardino Associated Governments, San Bernardino County Tech Prep
Consortium, San Bernardino County Economic and Community Development
Department, Supervisor Hon. Barbara Riordan, Supervisor Hon. Jerry Eaves,
Southern California Edison, and California State University, San Bernardino.
Project sponsors served on the San Bernardino Valley College Economic
Development Project Advisory Council and played the major role in the
refinement of the comprehensive survey instrument that, when fielded, generated
the main body of data for this and other reports. Through the direct involvement
of these sponsors and members, the initiative gained invaluable direction and
validity.
As a project authorized by the San Bernardino Community College District, the
study was approved and guided by Dr. Donald Singer, President of San Bernardino
Valley College. Executive Vice President Leon Higgs, Dean Tom Clark, Division
Chair Queen Hamilton, Director June Yamamoto, and the District's assistant
business manager Mr. Robert Temple formed the internal campus team and the
success of this project Is directly attributable to the creativity, leadership, and
absoiute support they provided.
The Resource Group (TRG) served as research counsel and was responsible for
study methodology, survey administration, data analysis, and report production.
TRG's copyrighted survey instrument and analytic programs provided the basic
structure of the study.
.
.
INLAND EMPIRE EAST REGION BUSINESS:
TODAY AND TOMORROW
A Report on the 1993 Economic Advancement Project
I FOR ADDITIONAL . INFORMATION I
For further information on the surveyor to contact the campus project team,
please contact:
San Bernardino Valley College
Office of the Dean for Occupational Education
701 S. Mt. Vernon Avenue
San Bernardino, CA 92410
(909) 888-6511 x1629
The Resource Group, the firm providing the research technical services for the
project, may be reached at:
The Resource Group
5015 Canyon Crest Drive, Ste. 107
Riverside, CA 92507
(909) 682.5020
Paae=
. -TC.1- .
INLAND EMPIRE EAST REGION BUSINESS:
TODAY AND TOMORROW
Report On The 1993 Economic Advancement Project
EXECUTIVE SUMMARY VOLUME
TABLE OF CONTENTS
Sectlon=
ES. EXECUTIVE SUMMARY
1 . 1. OVERVIEW OF SURVEY PROJECT
1.1
1.2
1.2
1.3
1.4
1.5
1.6
2.1 2.
2.1
2.1
2.11
2.20
2.29
2.39
3.1 3.
3.1
3.2
3.4
3.4
3.5
3.5
3.5
3.5
3.5
3.6
3.6
3.6
3.6
3.6
3.7
Introduction
Background
Study Sponsors
Research Methodology
Table: Survey Responses By City and Actual Number of Businesses By City
Projecting Results of the Sample
Urn Itations
REVIEW OF IMPORTANT INLAND EMPIRE EAST REGION/
SAN BERNARDINO VALLEY BUSINESS TRENDS
I ntroductlon
Population of lEER Cities
Taxable Sales For lEER Cltles
Growth of Businesses With Sales Permits In lEER Cltles
Comparing Population Growth and Sales Activity
Summary of Key lEER Growth Measures
THE OVERALL RESULTS: A PROFILE OF THE STATUS, PLANS
AND ISSUES OF INLAND EMPIRE EAST REGION BUSINESSES
Introduction
Overall Observations
Type and Mix of lEER Businesses
Size Mix of lEER Businesses
Gender Mix of lEER Businesses
Ethniclty Mix of lEER Businesses
Strength and Position of lEER Businesses
Projected 5 Year Community Business Climate
Impect of Closure of Norton Air Force Base
Years in Business
Primary Business Site Location
Reason for Locating Business in lEER
If Business Relocated to Area, Where Relocated From
Area Considered Primary Market Area
Import Activity of lEER Businesses
.
-TC.2-
.
3.7 Export Activity of lEER Businesses
3.7 Customer Sources of Business
3.7 Types of Goods and Services Purchased
3.7 Where Businesses Purchase Their Goods and Services
3.7 Future Plans for Relocation/Expansion
3.8 Reason for Local Area Relocation
3.8 Planned Relocation Outside of lEER Area
3.8 Reason for Out-Of-Area Relocation
3.8 Financial Incentives to Spur Expansion
3.9 Obstacles/lssues Facing lEER Businesses Today
3.9 How Should Government Attract/Retain Business
3.9 Specific Technical Assistance Requested
3.9 Technicel Assistance Important to Growth Goals
3.9 Chamber of Commerce Assistance
3.10 Skills Needed By Today's Beslc Workforce
3.10 Skills Needed In Tomorrow's Basic Workforce
3.10 Impact of Technology on Workforce
3.10 Services SBve and Training Partners Should Offer Businesses
3.11 Important TechnicalNocational Training
3. 11 Buslnss Activities With Area Schools
3.12 Projected, Current, and Recent Incomes of lEER Businesses
3.12 Projected, Current, and Recent Full Time Employees of lEER Businesses
3.13 Current and Projected Workforce Needs
3.13 Occupations In Current Demand
3.13 Occupations Targeted for Major Additional Hiring in 1993-94
3.13 Occupations Targeted for Major 3-5 Year Growth
3.14 Projecting Sample Workforce Growth to Entire San Bernardino Valley
3.15 Reading the Tables That Follow
TABLE OF TABLES AND CHARTS
P.ae= Table/Chart Numb.r and Name:
EXEC SUM: EXECUTIVE SUMMARY SECTION
SECTION 1: OVERVIEW OF SURVEY PROJECT
1.4 1.1 Estimate of Actual Businesses and Number of Actual Survey Responses by City
SECTION 2: REVIEW OF IMPORTANT BUSINESS TRENDS
2.3 2.1 Table: Population In the Inland Empire East Region By Community
2.4 2.1 Chart: lEER Population Growth By Community (10 Year Trend)
2.5 2.2 Chart: lEER 1991 Population By Community
2.6 2.3 Chart: Population Growth By Community, 1981 - 1991 Colton & Grand Terrece
2.7 2.3 Chart: Population Growth By Community, 1981 - 1991 Highland & Loma Unda
2.8 2.3 Chart: Population Growth By Community, 1981 - 1991 Redlands & RlaIlo
2.9 2.3 Chart: Population Growth By Community, 1981 -1991 San Bernardino & Yucapla
2.10 2.3 Chart: Population Growth By Community, 1981 -1991 Blg Bear Lake
2.12 2.2 Table: Taxable Sales In lEER By Community
2.13 2.4 Chart: lEER Taxable Sales Growth By Community (10 Year Trend)
2.14 2.5 Chart: lEER 1991 Taxable Sales By Community
2.15 2.6 Chart: lEER Taxable Sales Growth By Community: Colton & Grand Terrace
2.16 2.6 Chart: lEER Taxable Sales Growth By Community: Highland & Loma Unda
2.17 2.6 Chart: lEER Taxable Sales Growth By Community: Redlands & Rlallo
2.18 2.6 Chart: lEER Taxable Sales Growth By Community: San Bernardino & Yucaipa
2.19 2.6 Chart: lEER Taxable Sales Growth By Community: Big Bear Lake
'.
.
- TC.3 -
.
2.21 2.3 Table: Number of Businesses in lEER With Sales Permits
2.22 2.7 Chart: lEER Sales Permit Growth By Community (10 Year Trend)
2.23 2.8 Chart: lEER 1991 Taxable Sales Permits By Community
2.24 2.9 Chart: lEER Sales Permit Growth By Community: Collon & Grand Terrace
2.25 2.9 Chart: lEER Sales Permit Growth By Community: Highland & Lorna Unda
2.26 2.9 Chart: lEER Sales Permit Growth By Community: Redlands & Rialto
2.27 2.9 Chart: lEER Sales Permit Growth By Community: San Bernardino & Yucaipa
2.28 2.9 Chart: lEER Sales Permit Growth By Community: Big Bear Lake
2.30 2.10 Chart: Collon: Population, Taxable Sales & Permits: 10 Year Trand
2.31 2.11 Chart: Grand Terrace: Population, Taxable SaIea & Permits: 10 Year Trend
2.32 2.12 Chart: Highland: Population, Taxable Sales & Permits: 10 Year Trend
2.33 2.13 Chart: Lorna Linda: Population, Taxable Sales & Permits: 10 Year Trend
2.34 2.14 Chart: Redlands: Population, Taxable Sales & Permits: 10 Year Trend
2.35 2.15 Chart: Riallo: Population, Taxable SaIea & Permits: 10 Year Trend
2.36 2.16 Chart: San Bernardino: Population, Taxable Sales & Permits: 10 Year Trend
2.37 2.17 Chart: Yucaipa: Population, Taxable Sales & Permits: 10 Year Trend
2.38 2.18 Chart: Big Bear Lake: Population, Taxable Sales & Permits: 10 Year Trend
SECTION 3: OVERALL RESULTS: lEER BUSINESSES
f&u lAJUI IW.l
3.17
3.17
3.17
3.18
3.18
3.18
3.19
3.19
3.20
3.20
3.21
3.21
3.22
3.22
3.22
3.23
3.23
3.23
3.24
3.24
3.25
3.25
3.26
3.26
3.27
3.27
3.28
3.28
3.29
3.29
3.30
3.30
3.31
3.31
3.32
3.1
3.2
3.3
3.4
3.5
3.6
3.7
3.8
3.9
3.10
3.11
3.12
3.13
3.14
3.15
3.16
3.17
3.18
3.19
3.20
3.21
3.22
3.23
3.24
3.25
3.26
3.27
3.28
3.29
3.30
3.31
3.32
3.33
3.34
3.35
Type and Mix of lEER Businesses
Self-Declared Size of lEER Businesses
Are You a Female-Owned Business?
Are You a Minorily-Owned Business?
Self-Declared Ethniclty of lEER Businesses
Current Strength and Position of lEER Businesses
Projected Community Business Climate Owr the Next 5 Years
Anticipated Impact on Business Due to Closure of Norton AFB
Years in Business in the lEER
Is the lEER Location Your Primary Business Location?
Reason for Locating Business in the lEER
If Business Moved to lEER, Area Relocated From
Area Considered Primary Markat Area
Does Business Engage In Import Activity?
Percent of Business That Is Import For Such Businesses
Does Business Engage in Export Activity?
Percent of Business That Is Export For Such Businesses
Percent of Business Derived From Local Residents
Percent of Business Derived from Seasonal Residents
Percent of Business Derived from Conventions and Tourism
Types of GoodS/Services Purchased By Businesses
Where Area Businesses Purchase GoodS/Services
Future Plans (Next 2 - 3 Years) For RelocationlGrowthIExpanslon
Reason for Planned Relocation to Other County Site
Planned Relocation Site Outside of County
Reason for Planned Relocation to Outside of County
If Moving Outside of lEER, Will Local Facility Continue Operations
Would Financiallncentlws Help you Expand or expedite Expansion
Major Obstaclesllssues Facing lEER Businesses Today
What Should City/County Government Do To RecrultlRatain Area Business
Specific Technical Assistance Requested By Area Businesses
Technical Assistance Important to Growth Goals of Area Businesses
Interaction with Local Chambers of Commerce
Top Skills Businesses Want In Today's Basic Workforce
Top Skills Businesses Want in Tomorrow's Basic Workforce
.
.
.
- TC.4 -
.
3.32 3.36 Will Changing Technology Impact Workforce Skills?
3.33 3.37 New Workforce Skills Required by Changing Technology
3.34 3.38 SBVC & Training Agency Services of Interest to Area Buslnessas
3.35 3.39 TechnlcaVOccupational Education Training Considered Important to Area Buslnessas
3.35 3.40 Activities Considered Importenl for Establishing Relations with Local Schools
3.36 3.41 1992 Gross Revenue of lEER Businesses
3.36 3.42 Anticipated 1993 Gross Revenue of lEER Buslnessas
3.37 3.43 Projected 1994 Gross Revenue of lEER Businesses
3.37 3.44 1992 Average Number of Full Time Employees In Workforce
3.38 3.45 Anticipated 1993 Number of Full Time Employees In Workforce
3.38 3.46 Projected 1994 Number of Full Time Employees In Workforce
3.39 3.47 lEER Workforce Needs From 1,168 Sampled Buslnessas
Note: This executive summa/y volume contains only aggregate, overall Inland Empire East RegiorvSsn .
Bernardino Valley dalB and analysis. The complete final volume contains these sections and features detailed
analysis on a city-by-city basis in 10 additional chaplBrs and spproximalBly 300 more pages of nanative.
\
.
-1.1 -
.
.
,
INLAND EMPIRE EAST REGION BUSINESS
TODAY AND TOMORROW
A Comprehensive Report On Current and Future
San Bernardino Valley Business Trends and Issues
SECTION 1
OVERVIEW OF SURVEY PROJECT
INTRODUCTION:
This volume presents the detailed findings of the survey portion of the 1993 Inland
Empire East Region Economic Advancement Project. Additional historical data are
presented to identify trends In such areas as growth in bu$iness permits and taxable
sales In each of.the key San Bernardino Valley cities over the past decade.
The purpose of this report is to provide those in the public, private, and educational
sectors with a fresh, robust set of data and analysis that can be used to establish
trends, identify growth, plan for expansion, respond to business assistance needs,
document employment opportunities, and related proactive and planning activities.
The intent of this volume is to provide an array of data that can be used to facilitate the
varied decision-making of planners, economists, entrepreneurs, educators, public
officials, private sector administrators, and researchers.
The complex worlds of education, business, and public service create a constant need
for new data or convenient access to historical information. Most important to the
researchers, planners, and visionaries of these sectors is ready access to basic
information they can analyze in their own way to address issues of individual import.
To that end, this volume Is designed to provide only basic analysis and text while
featuring substantial raw data in displays and formats that readers can use for their
own specific applied research and review. The planners of this undertaking recognize
that different researchers may look at the same data display and, depending on their
information project, question, or problem, may use the data in totally different ways and
come to substantially different conclusions.
If such occurs, then this effort has met its goals of generating a readily accessible
volume of information specific to the economic climate of the San Bernardino Valley
for use in advancing the planning, management, service delivery, and expansion
needs of area business, government, and education.
.
- 1.2-
.
BACKGROUND:
In January, 1993, administrators at San Bernardino Valley College, and its Dean for
Occupational Education, decided to effectively respond to the constant problem of
inadequate data concerning the trends, issues, and needs of businesses in the dozen
cities and communities that comprise the Inland Empire Eest Region (Colton, Grand
Terrace, Highland, Loma Linda, Redlands, Rialto, San Bernardino, Yucaipa, and
several mountain area communities). For the College, current data on area business
activities and assumptions would be vital as it reviewed its array of vocational courses
and better aligned its business technical assistance programs and projects.
San Bernardino Valley College administrators approached officials of the City of San
Bernardino and the San Bernardino Employment & Training Agency/PIC to discuss a
joint research undertaking. The City of San Bernardino immediately became the co-
lead sponsor and SBETNPIC became the other major co-sponsor. Each worked with
College representatives and other sponsors to shape a major survey effort that would
not only generate data of importance to the College, but would amass material critical
to the planning needs of all San Bernardino Valley cities and information important to
area businesses and other governmental agencies.
With the assistance of the project's research counsel, The Resource Group, College
officials formed a project team to identify information needs, survey approaches, and
research design assumptions. Under the direct supervision of SBVC President, Dr.
Donald Singer, Executive Vice President Leon L. Higgs, Division Chair Queen
Hamilton, Dean for Occupational Education Tom Clark, Ms. June Yamamoto, Director
of the Institute for Training & Development, and SBCCD District administrator Robert
Temple, the team sought and secured the participation of other agencies and private
sector firms in the funding and shaping of what ultimately became the Inland Empire
East Region Economic Advancement Project. All sponsors participated as members of
the survey project's advisory committee and each participant agency or entity was able
to include questions of specific interest to their respective organizations.
STUDY SPONSORS:
The lead sponsors of the research initiative were:
· San Bernardino Valley College via the S.B. Community College District
. City of San Bernardino and its Economic Development Agency
The distinguished major co-sponsor that joined with the lead sponsors was:
. City of San Bernardino Private Industry CouncillEmployment & Training Agency
Key and prime sponsors of the study were:
. S.B. County Private Industry Council/Jobs & Employment Services
. San Bernardino Associated Governments
.
- 1.3-
.
General sponsors were:
. Southern California Edison
. San Bernardino County Economic and Community Development Dept
. San Bernardino County Tech Prep Consortium
. Supervisor Barbara Riordan
. Supervisor Jerry Eaves
. California State University, San Bernardino
At the invitation of San Bernardino Valley College President Donald Singer,
sponsoring entities designated a representative to serve on the San Bernardino Valley
College Economic Development Project Advisory Committee. Comprised of agency,
private sector, and municipal executives, the Committee oversaw the development of
the final instrument, essisted in the dissemination of the document, and recommended
additional analysis to be contained in this final volume. The availability and input of so
many sponsors ensured that a sufficient mix of questions would be asked, that diverse
data would be collected, and that the results would have wide application.
RESEARCH METHODOLOGY:
As the study developed into an actual project, the planning team engaged the market
research services of The Resource Group. Together, the project team determined the
following research methodologies and parameters:
v The study would rely on a direct mail instrument.
v Where necessary, surveys would be completed on-site via an interview.
v The survey would be self-administered by the respondent.
v The survey could be completed in a relatively short time frame.
v The specific responses of individual businesses would be kept confidential.
v Every business in the San Bernardino Valley would be provided a survey.
The project team utilized a copyrighted community economic development survey form
developed by The Resource Group as its base instrument. The survey form was
revised and expanded to include the wide variety of data needs and specific questions
required by each study sponsor.
The project relied on a special run of businesses in the Inland Empire East Region
area with business telephone numbers. The study's intent was to mail a survey to
every known operating business in the area, as determined by those with functioning
business telephone numbers. The listing of Valley businesses contained in our Initial
run yielded just over 13,000 separate business names. Working from this list, several
.
-1.4-
.
chamber rosters, and other sources, The Resource Group (TRG) constructed a final list
of nearly 15,000 business names. Recognizing 15,000 Valley businesses for planning
purposes would be a conservative and defendable assumption. All individual
businesses were mailed a survey during April - May, 1993.
To ensure adequate response rates across business categories and individual cities,
two additional mailings were repeated to some 12,000 businesses. Project staff hand
distributed, door-to-door, survey forms to almost 3,000 businesses. Survey sponsors
undertook their own special mailings to nearly 4,000 business addresses.
Tabl. 1.1
E.tlmat. of Actual Bu.ln..... and
Numb.r of Actual U.abl. Surv.y Re.pon... by Community
#I Estimated # Surveys
~ Businesses: Received: %Re!\ponse: . . X'
x-In. .
Colton 1,294 70 5% 1-in-20
Grand Terrace 244 33 13% 1-in-8
Highland 494 52 11% 1-in-9
Loma Unda 359 31 9% 1-in-11
Redlands 2,130 139 7% 1-in-15
Rialto 1,172 68 6% 1-in-17
San Bernardino 5,437 554 10% 1-in-10
Yucaipa 1,037 55 5% 1-in-29
Mountain Communities 2,158 136 6% 1-in-17
Valley Unincorporated 622 30 5% 1-in-20
S.B. Vall.y Ov.rall: 14,947 1,168 8% 1-ln-13
R..pondlng bu.ln....s r.pr...nt n.arly $3.2 billion In 1992 r.v.nu.s
and 18,000 ar.a .mploy...l Thl. r.pr.s.nt. a very pow.rful databa...
Over 1,300 surveys were received from area businesses. Of this number, some 1,168
surveys were returned essentially complete and therefore considered usable.
The study was concerned with actual companies engaged in business. Thus, public
schools and colleges, governmental agencies, most religious organizations, and
related entities were not polled and their numbers -- unless they operated a business
entity -- were not considered as the project team assembled its listing of San
Bernardino Valley businesses.
Data input, follow up to specific businesses for clarification, and data verification was
conducted during June, 1993. Analysis and the generation of various project reports,
including this publiC volume, occurred during July, 1993.
.
-1.5-
.
PROJECTING RESULTS OF SAMPLE:
The estimated number of companies located in the San Bernardino Valley is
approximately 15,000 businesses. The study received 1,168 usable surveys.
Responding businesses were identified according to their SIC codes (Standard
Industrial Classification). The study was fortunate to receive completed surveys from
businesses representing nearly every business classification and type that is evident
in the Valley.
McGraw Hill, American Business Directories, and the State Board of Equalization are
three sources that provide some data specific on the area encompassing the San
Bernardino Valley. The profile of businesses participating in the study were compared
with the general data provided from these sources (in the case of McGraw Hill and
American Business Directories, comparing their listings of businesses according to the
10 generic SIC classifications; in the case of the Board of Equalization, comparing the
classifications that comprise its yearly Taxable Sales in California report).
Comparing the ciassifications of the businesses responding to the survey with these
data organizations indicates that the participation rates from San Bernardino Valley
businesses roughly compare with the composition of business types indicated in the
data bases of these two sources.
Initial analysis of the survey data indicated that businesses of all sizes participated in
the survey. Specifically, approximately 60% of responding businesses characterized
themselves as small businesses, 30% identified as medium size businesses, and 10%
indicated they were large businesses in their respective fields. These percentages
compare favorably with the demographic composition of businesses located in the
eastern and western portions of San Bernardino County based on recent similar
studies of those County areas.
Comparison and comparability with these benchmarks allows the project team to
consider the aggregate survey data useful for projective purposes. Comparing the .
actual number of participating businesses with the known number of businesses in the
San Bernardino Valley, results in the projection that.one-out-of-every 13 businesses
participated in the business advancement survey I
This assumption is particularly helpful in the analysis of current and projected job
vacancies foreseen by area businesses over the next several years. For projective
purposes, where appropriate, the actual data reported by participating businesses can
be multiplied to approximate the need of the entire population of area businesses.
The intent here is to attempt to provide at least some specific measures and data that
may be helpful for planning and decision-making purposes. Where data have been
projected for the entire universe of area businesses, it is for the purpose of providing
the reader and user with but one other source and estimate that can be used once the
user determines the degree of confidence placed on the approach.
.
- 1.6-
.
Achieving 1,168 responses provides a reliable data base when analyzing the data in
aggregate form. This response rate is more substantial than the participation rates of
some of the more well-known polls undertaken in California and elsewhere. And, the
response rate for this San Bernardino Valley-only study approximates the number of
participants that are used in the nationwide rating poll that is relied on to express the
television viewing patterns for residents in the entire United States.
The number of actual businesses within the individual cities and communities of the
San Bernardino Valley can range from an approximate 250 businesses in Grand
Terrace to an approximate 5,400 businesses in San Bernardino. Understandably,
then, many more businesses responded from those cities where there were more
businesses operating. Further, additional effort was focused on generating business
responses from those cities participating as sponsors of this study. We encourage the
reader to use particular caution when attempting to extrapolate trends from
communities where only small numbers of businesses chose to respond. For. those
cities where many more businesses responded, the user should be more comfortable
in projecting some of the trends established by the sample.
LIMITATIONS:
A study of any size that relies on a sample of the known population can generate
suspect data. While this survey received over 1,300 responses, we caution the user
that our responding sample - and any responding sample - is subject to bias. The
reader should interpret the data here with the understanding that these data could be
skewed, not be representative of the actual total population, were generated by
business persons influenced by current economic conditions that may change over
time, etc. We have made every effort to secure and provide reliable data, but the
prudent researcher must always be aware of potential data bias and unreliability. The
large response rate, completeness of returned instruments, and comparable size and
industry mix of responding businesses tend to minimize the prospects of skewed data
or an anomalous sample cohort.
"
"
.
- 2.1 -
.
SECTION 2
A REVIEW OF IMPORTANT
INLAND EMPIRE EAST REGION!
SAN BERNARDINO VALLEY BUSINESS TRENDS
INTRODUCTION:
This section presents select available data generated from other sources. Data
regarding population, taxable sales, and the number of businesses with sales permits
on a city-by-city basis and over time, have been gathered and presented in this
section for ready reference and utilization by the reader. For the purposes of this
project, the following cities were combined to form the study area:
Colton
Loma Linda
San Bernardino
Grand Terrace
Redlands
Yucaipa
Highland
Rialto
Big Bear Lake
The mountain communities and cities were included in this study as one economic
unit and are profiled beginning in Section 3.
Because of their recent incorporation -- within the past ten years -- the cities of
Highland (incorporated in 1987) and Yucaipa (incorporated in 1989) are only partially
profiled in this section.
Available data describe an area undergoing change and a San Bernardino Valley
area experiencing steady population growth. The data also present vivid evidence of
the recent challenging economic climate. For many businesses, however, there are
plans and expectations that 1993 and 1994 will bear witness to are-energized
economic environment. Coupled with the planned expansion indicated by area
businesses and presented in the next section, San Bernardino Valley businesses and
communities in general are poised for substantial business advancement.
POPULATION OF INLAND EMPIRE EAST REGION CITIES:
In 1981, the population of the 7 incorporated and reporting cities was 254,989
residents. On January 1, 1991, one decade later, the population of the nine
incorporated and reporting cities was 459,950. These data are derived from the State
of California Department of Finance, U. S. Census, and area city and county planning
departments. Actual population figures can vary according to the time period in which
the data were collected and base sources used for projective purposes.
"
.
-2.2-
.
As indicated in Table 2.1 and the charts (Chart 2.1 - 2.3) that accompany it, this growth
has been steady and generally predictable. All of the incorporated communities
demonstrate small but continued population growth over the past decade. Colton,
Loma Linda, and Rialto demonstrated the highest percentage rate of growth during
this time frame. For the City of Big Bear Lake, 1991 population data reveal a marked
decrease in overall population compared with 1990 levels. This may be due, in part,
because 1991 data represent actual 1990 U.S. Census-based reporting and earlier
years represent projections and extrapolations from the 1980 U.S. Census. In
general, 1991 population reports for most communities re-align population projections
and may cause some deviation from the projections of previous years.
Overall, these tables indicate that the San Bernardino Valley area has experienced an
80% population increase during the past decade. This compares with a 67% increase
in population during the same period for the immediately adjacent cities comprising
the west end of San Bernardino County.
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TAXABLE SALES FOR INLAND EMPIRE EAST REGION CITIES:
The State Board of Equalization produces a yearly report on the taxable sales of most
of California's incorporated cities. These reports provide the taxable sales for retail
stores and for all other businesses in each city that have a sales permit. Examples of
a retail establishment include department stores, home furnishing centers,
supermarkets, service stations, etc.
Examples of "all other outlets" may include certain business and professional services,
businesses dealing in nontaxable activities with marginal taxable sales as part of
gross revenue, etc.
Generally, as these reports are distributed, press articles feature only the taxable sales
generated from retail stores. This overlooks the substantial additional taxable sales
made by other city businesses with sales permits. The folloWing tables highlight the
taxable sales of all such businesses in cities in the San Bernardino Valley with sales
permits.
Since 1981, the taxable sales of San Bernardino Valley cities has grown from $1.6
billion to a 1991 total of $3.4 billion -- a nearly 106% increase in taxable sales activity
in 11 years. For comparative purposes, during this same period, taxable sales for the
adjacent cities in western San Bernardino County grew from $1.4 billion to nearly $4.2
billion -- or a 300% increase.
Table 2.2 and Charts 2.4 - 2.6 document both historical and current taxable sales
activity on an area-wide basis and specific community basis, where available.
While taxable sales growth over the recent past has been impressive, it only begins to
help the reader understand the far greater level of business activity in the San
Bernardino Valley. As the Board of Equalization notes, total taxable sales do not
indicate the gross sales of stores dealing in taxable and other items. Only sales
subject to sales tax or use tax are tabulated. Not counted are sales made for resale,
sales of nontaxable items such as groceries, or sales of prescription medicines. Also
not reflected in taxable sales figures are the gross sales and Incomes of businesses
dealing primarily in nontaxable activities, such as services (legal, accounting,
engineering, architects, etc.), manufacturing/construction, contracting or wholesaling.
No publicly available data bases collect or describe total gross income and sales
activity of any city or area of the State. The primary standard reference is the taxable
sales activity presented here. Even by that measure alone, the San Bernardino Valley
has experienced, and continues to demonstrate, steady growth in sales activity among
its businesses.
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GROWTH OF BUSINESSES WITH SALES PERMITS
IN INLAND EMPIRE EAST REGION CITIES:
Based on the number of businesses in the area that have business telephones or that
have identified themselves on any number of listings and directories, this report
projects there are approximately a minimum 15,000 companies in the San Bernardino
Valley.
The only readily available data base that tracks number of businesses by
city/community over time is the Board of Equalization's listing of those businesses in
each community that have applied for a sales permit to sell taxable goods and
services. While these data do not represent all of the licensed businesses in a city,
they do indicate the relative growth in the number of businesses located in each city
that engage in taxable retail sales activity. .
The reader should note that some businesses can be assigned more than one taxable
sales permit number, others may have valid taxable sales permits but not sell taxable
goods or services, and still other companies -- because taxable sales permits can be
used in any area of California -- may have received a permit in one community and it
is still considered valid even if they have since moved to another location during the
prior reporting year. Thus, the number of taxable sales permits don't exactly correlate
to the number of businesses in a particular community. This is certainly the case when
comparing the number of taxable sales permits assigned to area communities with the
known number of businesses with ,business telephone numbers in those cities.
For the cities of the San Bernardino Valley during the period 1981-1991, the number
of assigned sales permits has grown moderately over the past eleven years. In 1981,
there were 7,126 businesses with sales permits. By the end of 1991 that figure had
grown to 11,073 assigned taxable sales permits, an increase of 55%.
Table 2.3 and Charts 2.7 - 2.9 note the growth in businesses securing resale/taxable'
sales permits over the past decade. For the cities incorporated during this entire
period, the data identify a checkered, but upward trend. The cities of Colton, . Loma
Unda, Rlalto, and Redlands demonstrate the most dramatic percentage increase (in
volume) from 1981 to 1991 in the number of assigned resale/taxable sales permits.
The cities of Highland, and Big Bear Lake experienced the least increase in sales
permits during this period. The city of San Bernardino demonstrated the largest
growth in the number of actual permits issued, with an increase of some 800 permits
during this period.
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COMPARING POPULATION GROWTH AND SALES ACTIVITY:
Some economists and planners suggest that as the population 'grows in a community,
there should be some connection to the sales activity of that city, For example, as the
population of a particular community increases, there should be some related
increase in sales activity for the area.
Of course, not all taxable sales activity is directly tied to the population of the
immediate community. Some businesses may attract customers from other cities and
other companies may sell to customers in distant markets yet declare the sale as the
taxable transaction of a local firm. Nonetheless, comparing population growth, taxable
sales, and resale permit trends with one another provides an interesting comparative
view of area economic activity.
Charts 2.10 - 2.18 provide such comparative analysis. In Chart 2.10, the city of Colton
demonstrates a fairly steady relationship between population increases and taxable
sales increases. The increase and then flatening of taxable sales permits does not
correlate well with the taxable sales and population trends during the past ten years. .' ,
Chart 2.11 presents a picture of cyclical, wave-like growth/decline in taxable sales for
the city of Grand Terrace. Overall, while population increa$es have been steady,
yearly taxable sales levels have not directly linked to that population increase.
Chart 2.12 captures these same variables for the relatively new city of Highland. Over
the coming years, as more data points are added, researchers will have sufficient
information about this city to undertake trend analysis.
The balance of the charts in this sequence highlight the remaining incorporated cities
and key unincorporated communities of San Bernardino Valley. The cities of Loma
Unda (Chart 2.13), Redlands (2.14), Rialto (2.15), and San Bernardino (2.16)
demonstrate rather steady, correlated growth rate increases for the 1981-91 period.
The city of Yucaipa (Chart 2.17) was too recently incorporated to have sufficient data
over time needed for trend analysis.
The City of Big Bear Lake (Chart 2.18) presents an interesting situation. While the
level of taxable sales activity has actually outpaced the limited population growth over
the past decade, the level of taxable sales permit growth has been flat. Thus, while
the level of taxable sales activity has increased substantially, such sales has been
accomplished with nearly the same relative number of taxable sales permit
businesses over the last ten years.
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SUMMARY OF INLAND EMPIRE EAST REGION GROWTH MEASURES:
During the 1980s, the San Bernardino Valley experienced marginal but steady growth
in several key areas. Overall, the area's population has increased 80%, from 254,985
residents in 1981 to 459,950 in 1991.
San Bernardino Valley taxable sales activity has demonstrated strong growth. In the
recent period from 1981 - 1991, taxable sales rose from a base of $1.6 billion in 1981
to nearly $3.4 billion by the end of 19911
Over this same period, the number of businesses operating with sales permits to
enable them to sell retail taxable goods and services increased from 7,126
businesses in 1981 to some 11,073 businesses with taxable sales permits by the end
of 1991, an increase of nearly 55%. . . .
Certainly, these data represent just some of the available information by which to
measure and gauge the economic vitality of San Bernardino Valley. A review of the
data provided by individual cities lends ample evidence to the steady and predictable
growth of the area.
By any standard, the San Bernardino Valley serves as an example of an area
featuring a diverse economy that has worked creatively to weather the current
business climate, with a growing population and a steadily increasing taxable sales
base.
.
- 3.1 -
.
SECTION 3
THE OVERALL RESULTS:
A PROFILE OF THE STATUS, PLANS, AND ISSUES
OF INLAND EMPIRE EAST REGION BUSINESSES
INTRODUCTION:
This section reports the findings and views of business owners and managers of 1,168
companies in the Inland Empire East Region (lEER). For this study, the area is also
referred to as the San Bernardino Valley. These two terms will be used
interchangeably. Surveyed businesses represent nearly $3.2 billion in reported 1992
revenues and employ some 18,000 area residents. The San Bernardino Valley area
approximates the service area of the San Bernardino Community College District and
includes the following communities and cities:
Colton
Grand Terrace
Highland
Loma Linda
Redlands
Rialto
San Bernardino
Yucaipa
Mountain Communities
Unincorporated Valley Area
Business owners/managers provided their responses on such topics as:
. type of business,
. business size,
. expansion and relocation plans,
. employee needs,
. workforce training and skills requirements,
. impact of pending technological changes,
. workforce vacancies, growth, pending layoffs, and wages,
. projected gross income,
. the technical assistance needed to keep them economically healthy,
. goods and services requirements
. the impact of the closure of Norton AFB,
. and other topics important to public and private sector analysts.
The data in this chapter reveal a San Bernardino Valley business community:
. clearly affected by the current negative economic climate,
. with a cautious~yet positive outlook, .
. only minimal expansion plans,
. in need of specific governmental, educational, and private sector technical
assistance and goods and services,
. anticipating substantial negative business climate due to Norton's closure, yet
. ~~i~c that the next 5-years will bring back a sense of business prosperity.
.
- 3.2-
.
This analysis is based on the views of responding businesses in each city and major
community of the Inland Empire East Region. The analysis is based on the following
respondent mix (from a base of 15,000 businesses):
# Businesses:
70
33
52
31
139
68
554
55
136
30
1,168
Qitv of Business Location:
Colton
Grand Terrace
Highland
Loma Unda
Redlands
Rialto
San Bernardino
Yucaipa
Mountain Communities
Unincoroorated Valley Area
Total Number of Participating Businesses
This represents a very substantial response rate on the part of Inland Empire East
Region businesses and allows the reader and researchers a great degree of
confidence in the validity, reliability, and projective utility of the overall data.
OVERALL OBSERVATIONS:
The data in Section 2 demonstrate an area experiencing steady positive growth
among a number of key indicators. In the 1981-91 period:
-./ The population of San Bernardino Valley has increased nearly 80%.
-./ Taxable sales activity has grown from $1.6 billion to over $3.4 billion, an
increase of some 106%1
-./ The number of assigned taxable sales permits has increased from 7,126 to
11,073, an increase of 55%.
In this section, the findings indicate a general business community that is:
. For the majority (61 %), weathering the current economic downturn or thriving.
. Planning for a slightly improved 1994.
. Cautiously planning a modest expansion of facilities and new sites over the next
2.3 years.
· Anticipating a much healthier economy during the next five-year economic
cycle the area is now entering.
.
- 3.3-
.
Considerable attention has focused on the economic downturn of the 90s. So much of
the discussion on the impact of the downturn has focused on headlines of plant
closures, econometric models, and anecdotal information. Via this study, nearly 1,200
business owners and managers indicated the actual performance of their businesses
during this period and discussed their current and planned business activities in light
of the economic environment.
.. San Bernardino Valley firms reported a 1992 average gross
revenue of $250,000 and anticipate the same level for 1993
($250,000).
.. They project that 1994 Income will reach an average $322,5001
.. There Is a reported Increase In full time staffing levels reported
for 1992 to 1993. The median number of full time staff per business for
1992 is 3.0 full time staff and a reported 4.0 for 1993. .
.. Area businesses anticipate maintaining an average 4.0 full time
employees In 1994.
.. The use of part time employees will remain at a constant 2.0 per
average business throughout 1993 and 1994.
The data demonstrate that to meet growth objectives, area businesses need:
1. Access to financial incentives and assistance from government.
2. More simplified permitting procedures and processes.
3. No cost employee/workforce training and placement.
4. Access to low-cost financing and lines of credit.
5. Area customer profiles and marketing data.
6. A reduction in government regulations.
7. General upgrading of employee skills to enhance competitiveness.
8. Assistance in computerizing office functions and staff computer literacy.
9.. Assistance with marketing and advertising strategies and campaigns.
10. Information on area sites for relocation and/or expansion purposes.
11. Assistance in reducing operating costs (e.g., labor, utilities, insurance).
.
- 3.4-
.
Overall, area businesses are positive about the future yet anxious about the resources
and assistance required to meet their economic objectives. They are clear about their
plans for the future and about perceived barriers and resource needs that must be
addressed. Such knowledge provides opportunities for initiati~es on the part of public
and private sector entities to respond with an array of technical assistance, goods, and
services to enable Inland Empire East Region businesses to achieve their economic
objectives.
The following section summarizes some of the major findings for each of the tables
and data displays that follow the narrative. To facilitate comparative analysis among
and between cities and the overall analysis, the narratives in each section are
similarly structured.
Please note: To conserve space, .'EER" will, at times, be used to denote the .'n'and
Empire East Region. .
Type and Duration of Area Businesses
TYPE AND MIX OF lEER BUSINESSES: (Table 3.1)
Of the hundreds of Standard Industrial Classification (SIC) codes in use, most
government agencies condense these codes into ten basic business clusters,
\. including agriculture, mining, construction, manufacturing, transportation/utilities,
wholesale trade, retail trade, financial and related services, other professional
services, and public administration.
Based on the business telephone data base that served as the foundation of this
study, San Bernardino Valley is home to a wide variety of businesses. Some 26% of
area businesses are in retail trade and 5% are in wholesale trade. Some 41 % of
businesses are related to professional services such as allied health, legal,
architecture, and engineering. One in ten businesses in the area are providers of
financial, insurance, or real estate services. Just over eight percent of San Bernardino
Valley businesses are involved in construction and another three percent are in
manufacturing. .
SIZE MIX OF lEER BUSINESSES: (Table 3.2)
The San Bernardino Valley enjoys a mix of firms typical of economically stable,
urbanized and strong communities. Some 60% of San Bernardino Valley companies
classify themselves as a "small business" within their own industry or profession.
Another 30% of area firms self-identify as "medium size businesses." The remaining
10% of the businesses in the San Bernardino Valley consider themselves to be "large
companies" within their own business cluster. This array of business sizes among the
San Bernardino Valley communities compares favorably to the size mix of businesses
in the adjacent west end of San Bernardino County.
.
- 3.5-
.
GENDER MIX OF lEER BUSINESSES: (Table 3.3)
Nearly 27% of San Bernardino Valley firms say they are female-owned.. Some 73%
either did not indicate the gender of the owner or indicated they were male-owned.
ETHNICITY MIX OF lEER BUSINESSES: (Tables 3.4 and 3.5)
Over 1,100 area businesses indicated the ethnicity of the owner. According to this
sample, and not including those who did not indicate their ethnicity, about 23% of San
Bernardino Valley businesses are owned by ethnic minorities. Some 5% of all
businesses and 50% of minority-identified firms are owned by Hispanics. About 3% of
all businesses and 32% of minority-identified companies are owned by Asians. Black
businesses represent just about 1 % of all area businesses and 12% of minority-
owned firms. Only 7 firms out of 1,168 sampled indicated American Indian ownership.
This equates to less than 1 % of San Bernardino Valley businesses and 6% of ethnic
firms being owned by American Indians. ..
Strength and Growth Trends of Area Businesses
CURRENT STRENGTH AND POSITION OF BUSINESSES: (Table 3.6)
Within the context of contemporary economic conditions, San Bernardino Valley
companies have a mixed, yet generally positive view of their current business strength
and perceived business growth opportunities.
About 39%, or four-in-ten area companies see their business currently in a decline
mode. Another 35% of San Bernardino Valley businesses report they are in a steady
state operating mode and "holding their own." Impressively, one quarter (or 23%) of
San Bernardino Valley companies view their businesses in a moderate growth mode.
Only 3% of area firms indicate they are undergoing 'major business growth."
Thus, six of every ten San Bernardino Valley businesses are experiencing at least
steady business activity and nearly 26% of San Bernardino Valley companies are in
the middle of a moderate or major growth cycle!
PROJECTED 5 YEAR COMMUNITY BUSINESS CLIMATE: (Table 3.7)
Some 18% of area businesses believe that the business climate in their respective
community will be "better" over the next five years. One-in-three (33%) see some
slight improvement in the business climate. One in three businesses (35%), however,
are not as positive and see a "slightly worse" or "worse" 5-year business outlook.
IMPACT OF CLOSURE OF NORTON AIR FORCE BASE: (Table 3.8)
One in three businesses (34%) do not anticipate any impact on their business due to
the closure of Norton oAFB. However, 50% anticipate "some negative impact" and
I
-- .......-- --
.
- 3.6 -
.
another 9% expect a "major negative impact" because of the base closure. Just over
7% consider the base closure to represent a "positive impact or opportunity."
YEARS IN BUSINESS: (Table 3.9)
About 52% of businesses in the San Bernardino Valley have been in operation ten
years or less. Some 32% have been in operation in the area for less than five years.
Another 21 %, or one-in-five companies, have been in business in the area between 6
. 10 years. The San Bernardino Valley has a number of companies that are long
established. Nearly 33%, of San Bernardino Valley businesses have been in
continuous operation for more than 16 years. Twelve percent of all San Bernardino
Valley businesses have operated here for more than 30 yearsl
PRIMARY BUSINESS LOCATION: (Table 3.10)
For companies operating in the San Bernardino Valley, their business location/office
site serves as their primary business facility for over nine-in-ten businesses. Some
93% of San Bernardino Valley firms indicate that their local business address is their
company's only or primary location and facility.
REASON FOR LOCATING BUSINESS IN lEER: (Table 3.11)
Businesses operating throughout the Valley sited their companies in the area for very
\ specific reasons. Site availability was the most important reason for 34% of firms in
the area. Access to suppliers and customers was the prime reason for locating in the
area for 21 % of firms. The good business climate in the San Bernardino Valley was
the primary reason that attracted nearly 16% of the firms here. About 18% of area
companies identified the area's quality of life as a key reason for being located in the
San Bernardino Valley. Some 7% of business owners located their businesses here
because of the availability of affordable housing and six percent were motivated by
economic incentives. Four percent were attracted to the area because of the good
transportation network and four percent indicated they were motivated by the area's
good labor force. Affordable land or rent was a major attraction for 13% of the firms
and businesses locating in the Inland Empire East Region.
IF RELOCATED TO AREA, WHERE RELOCATED FROM: (Table 3.12)
About 144 businesses, or one-in-eight responding companies, relocated to the San
Bernardino Valley after first having been at another location. Focusing on these 144
businesses that relocated, some 29% relocated from Southern California and 1 %
relocated here from Northern California. Nearly 60% of these businesses relocated to
the San Bernardino Valley from cities adjacent or near the San Bernardino Valley.
Seven percent moved to the San Bernardino Valley from an out-of-state location.
AREA CONSIDERED PRIMARY MARKET AREA: (Table 3.13)
For nearly six-In-ten businesses, the immediate surrounding community represents
their primary market area. One-in-four firms consider all of Southern California as
.
- 3.7 -
.
their primary market area. About 43% target the Inland Empire as their primary market
area. Nearly 29% have positioned themselves so that San Bernardino County is their
primary market area and 8% consider California as their primary marketplace.
IMPORT ACTIVITY OF lEER BUSINESSES: (Tables 3.14 and 3.15)
Only 3% of San Bernardino Valley companies engage in import activity as part of their
business. For those few businesses that do import, an average 20% or less of their
income is derived from import activities.
EXPORT ACTIVITY OF lEER BUSINESSES: (Tables 3.16 and 3.17)
Just under 2% of area businesses engage in export activity. Typically, for these firms
involved in export, this activity accounts for less than 20% of their business.
CUSTOMER SOURCES OF BUSINESS: (Tables 3.18 - 3.20)
Nearly three-in-four area businesses report that 81-100% of their business is derived
solely from local residents. Some 77% of businesses indicate that seasonal residents
represent less than 20% of their business base. Almost 70% indicate that convention
and tourism business represents less than 20% of their business activity.
TYPES OF GOODS AND SERVICES PURCHASED: (Table 3.21)
The most frequently purchased goods or services are office supplies. Nearly 21 % of
the respondents indicate this type of product area to represent substantial purchases.
Some 13% of area companies purchase construction supplies for their business
activity. Another 12% routinely buy financial and business services and 5% buy
automobile parts/service/rentals for their businesses.
WHERE BUSINESSES PURCHASE GOODS/SERVICES: (Table 3.22)
Seven-in-ten (or 70%) buy the majority of their goods and services from the immediate
surrounding area. Nearly 22% spread their purchases of goods and services
throughout Southern California. Some 7% of local firms buy key materials and
products from out of state vendors. Less than 1 % of area companies purchase at least
part of their business goods and services from companies outside of the United
States. Less than 1 % report purchasing any goods or services from companies
located in the northern portion of California.
Siting & R.locatlon Plan. of lEER Bu.ln.....
FUTURE PLANS FOR RELOCATION/EXPANSION: (Table 3.23)
Companies were asked for their relocation/expansion plans over the next 2 . 3 years.
Beyond those with immediate expansion or relocation plans, 33% of businesses plan
.
- 3.8 -
.
on expanding to additional space or company size at their current location within the
next three years. Just under one-in-two area businesses (or 47%) intend to stay at
their current site and size over the medium term. About 4% have plans to actually
downsize their physical plant over the next several years. Importantly, 7% have plans
to relocate to another site or city within the next 36 months. One-in-11 businesses (or
9%) indicate they plan to leave the San Bernardino Valley and relocate their primary
buSiness enterprise to a city outside of San Bernardino County.
REASON FOR LOCAL AREA RELOCATION: (Table 3.24)
For this small subsample of 7% of firms indicating plans to relocate to another Valley
site within the next 36 months, companies indicated their main reasons for such plans.
About 12% of businesses indicate their planned move to another San Bernardino
Valley city is because of their perception of a better business climate at that new
community. Another 10% are targeting a relocation to another San Bernardino yalley
site in an effort to lower the cost of doing business. The largest number, 40%, indicate
their move is based on being acquired or acquiring another facility or business.
PLANNED RELOCATION OUTSIDE OF lEER AREA: (Table 3.25)
Some 9% of area businesses responded they intend to move their business away
from the San Bernardino Valley area over the next three years. For this very small
subsample, about 13% of the businesses in this category indicate they will move their
facility to another Southern California city and 12% to an area adjacent San
Bernardino County. Some 60% plan to relocate their current San Bernardino Valley
business out of state and 12% plan. on moving to a Northern California site. Some
35% of these businesses intend to keep their San Bernardino Valley facility in
operation after they move out of the area. Importantly, 65% plan on not continuing
their Inland Empire East Region operation when they move away. See Table 3.27.
REASON FOR OUT-oF-AREA RELOCATION: (Table 3.26)
For this small subsample of businesses planning to relocate out of the County,
businesses indicated their key reasons for such plans. For 20% of this sample, a
"better business climate" was a key reason given for the planned move away. For
another 17% of firms in this category, moving away is due to a search for a site with
better business traffic. Almost 16% are moving in an effort to find a more secure area
I..ues, Obstacle. & Technical Assistance Needs
FINANCIAL INCENTIVES TO SPUR EXPANSION: (Table 3.28)
Some 57% of San Bernardino Valley entrepreneurs indicate they would consider
business expansion or accelerate the timetable for planned expansion if financial
incentives or assistance were available.
.
- 3.9-
.
OBSTACLES/ISSUES FACING lEER BUSINESSES TODAY: (Table 3.29)
The .current economic condition" is viewed as the major obstacle for 72% of area
businesses. Public safety, crime, and gangs are viewed as key obstacles by 43% of
area businesses. Nearly 28% see their city's image as the next most important issue
for businesses today. Some 24% cite city permit processes and procedures as a
major obstacle and another 24% cite "excessive" environmental regulations as a
primary obstacle and business issue. Another 24% indicate that labor costs represent
a major contemporary obstacle.
HOW SHOULD GOVERNMENT ATTRACT/RETAIN BUSINESS: (Table 3.30)
Over 73% of companies say a~eductionin governmental regulations is the number
one strategy for retaining and attracting businesses to the area. Some 48% suggest
that city and county governments must offer financial incentives .to attract and retain
businesses. Almost 23% of area companies believe that government should use tax
revenues to fund business recruitment campaigns and incentives.
SPECIFIC TECHNICAL ASSISTANCE REQUESTED: (Table 3.31)
San Bernardino Valley companies are quite clear in their understanding of the
technical assistance and information they need in order to stay healthy. For nearly
39%, financial incentives and assistance are vital. About 27% need a more simplified
permitting process. Almost 24% indicate they need help with low cost financing
programs from cities or appropriate San Bernardino County agencies (such as SBCO
Economic and Community Development). Some 18% require access to free ROP
training and placement services and another 18% would like no cost training and
workforce placement services/programs.
TECHNICAL ASSISTANCE IMPORTANT TO GROWTH GOALS: (Table 3.32)
Valley firms were asked to identify the types of technical assistance that should be
generally available to them and other companies in an effort to undergird growth goals
for area businesses. Some 48% indicate that access to customer data and marketing
information is the most important technical assistance needed for area growth. Nearly
30% believe that assistance in complying with government regulations is key. Another
30% state that a joint and collective public-private sector effort to attract businesses to
the area is important to area economic growth. Assistance with business planning
and business management is considered a significant technical assistance by 23% of
area firms. Nearly 17% indicate that assistance in upgrading employee skills is
needed for area companies to meet their growth goals.
THE ASSISTANCE OF AREA CHAMBERS OF COMMERCE: (Table 3.33)
Area firms recognize the important role and services of area chambers of commerce.
Fully 40% of survey respondents are interested in receiving information about and
services from their local chamber of commerce.
.
- 3.10.
.
Workforce Characteristics & Issues: Skills and Technology
SKILLS NEEDED BY TODAY'S BASIC WORKFORCE: (Table 3.34)
The top skill area businesses believe is required of their general workforce is
.computer literacy and proficiency." Nearly 21 % of firms, or one-in-five, indicate this is
the number one required skill. Basic literacy/education is considered a top skill by
15% of area companies. Good communication and customer service skills are
considered essential by 14%, or one-in-seven San Bernardino Valley businesses.
Another 9% believe that a good attitude and a strong sense of motivation are the next
most important attributes of a competitive workforce.
SKILLS NEEDED IN TOMORROW'S BASIC WORKFORCE: (Table 3.35)
\.
As employers envision the working environment in which they will compete over the
next several years, they project that employees, with some shift in importance, will
need essentially the same skills as those required of them today. Just about 27%
suggest that computer literacy and proficiency in computer automated environments is
the most important skill needed in tomorrow's work place. Some 14% of area firms
project that mastery of basic skills, e.g., literacy/basic skills/basic education, is the next
most important basic workforce skill. About 12% suggest that tomorrow's workforce
will need good communication and customer skills and 7% believe that the workforce
of the immediate future will need to exhibit a good attitude and motivation.
IMPACT OF TECHNOLOGY ON WORKFORCE: (Tables 3.36 and 3.37)
Ever-changing technology is a way of life for the business community. Changes in
technology can impact the skills required of a firm's workforce. Area businesses have
considered the technological trends of their industries and professions. Some 50%, or
one-half of area businesses believe that pending technological changes in the
workplace will impact on the skills required of local workforce.
Of the new skills that will be required by changes in technology, nearly 50% of area
businesses believe that employees will need to develop a solid foundation in basic
literacy skills and a well-rounded general education.
Views on Education & Training/Assistance Needs
SERVICES SBVC & TRAINING PARTNERS SHOULD OFFER: (Table 3.38)
The San Bernardino Community College District, county ROP and Tech Prep
programs, and area job training agencies intend to place increased emphasis on
-
-
.
- 3.11 -
.
providing area companies with key business assistance and services and a trained,
technically proficient workforce. Which services do area businesses believe should
be offered as part of a fundamental core of technical assistance by these training
partners?
The following types of assistance were indicated by area businesses as a high priority:
31%
24%
24%
21%
18%
16%
11%
9%
5%
4%
believe partners should offer:
believe partners should offer:
believe partners should offer:
believe partners should offer:
believe partners should offer:
believe partners should offer:
believe partners should offer:
believe partners should offer:
believe partners should offer:
believe partners should offer:
marketing/advertising assistance
office computer/automation training
small business assistance services
business planning assistance
laws/taxes/regs workshops
customer relations training
leadership training
TaM training
environmental studies
international trade assistance
IMPORTANT TECHNICAUVOCATIONAL TRAINING: (Table 3.39)
In view of the skills required to keep their workforce competitive, area firms can readily
suggest the kinds of occupational/technical training that should be continued or
implemented in the San Bernardino Valley, including the following:
,
,
14% want training programs in: communication and customer skills
13% want training programs in: computer literacy/operation
13% want training programs in: marketing/advertising/sales techniques
12% want training programs in: banking/ins./real estate/accounting
11 % want training programs in: basic voc ed proficiencies
7% want training programs in: construction trades
7% want training programs in: mechanic and machine repair
5% want training programs in: high technology/new technology
5% want training programs in: allied health skills
3% want training programs in: management/supervisory skills
BUSINESS ACTIVITIES WITH AREA SCHOOLS: (Table 3.40)
The area regional occupational program and tech prep consortium offer a wide range
of partnership opportunities with lEER companies. As companies envision some of
the potential partnership activities with local schools, 27% would be interested in
serving as a site for unpaid student internships. About 22% would consider serving as
a guest speaker to a class.
Another 16% will consider hosting a field trip to their facility. Nearly 13% of area firms
indicate interest in participating in workshops involving teachers and business
representatives. Almost 8% indicate they would consider donating equipment and
materials to local schools.
.
- 3.12 -
.
Revenues of Inland Empire East Region Businesses
PROJECTED, CURRENT, AND RECENT GROSS INCOMES OF INLAND
EMPIRE EAST REGION BUSINESSES 1994-1992: (Tables 3.41 - 3.43)
For the period 1992 and 1993, reported business income has been steady. For 1992,
65% of San Bernardino Valley companies grossed under $400,000 per year. Some
46% reported income of under $200,000. Almost 19% of area firms indicated earning
in excess of $1,000,000. About 3% of those businesses earned $10 million+ last year.
San Bernardino Valley firms are anticipating a flat, steady 1993. Some 64% of area
companies believe they will earn under $400,000. Almost 46% project earning under
$200,000 for 1993. Just under 20% project earning over $1,000,000 by the end of
1993. Some 3% of these firms anticipate sales in excess of $10,000,000+.
Inland Empire East Region companies project a much healthier 1994. Some 58%
project gross incomes of under $400,000. About 40% believe they will earn less than
$200,000 in 1994. Almost 23% project earning over $1,000,000.
\
Analyzing median incomes, San Bernardino Valley businesses, in aggregate,
reported earning a median $250,000 in 1992 and anticipate earning $250,000 in
1993. They project earning a median $322,500 in 1994. Thus, for 1993, area
businesses are concentrating on just trying to stay even with 1992 earning levels.
They envision a much better earning environment in 1994.
Employee Levels of lEER Businesses
PROJECTED, CURRENT, AND RECENT FULL TIME EMPLOYEES OF
INLAND EMPIRE EAST REGION BUSINESSES 1994-92: (Tables 3.44-3.46)
San Bernardino Valley businesses demonstrate a very steady level in their hiring and
utilization of full time staff. In 1992, 90% of area businesses indicate that their typical
full time workforce was under 20 employees. For 1993, 91 % report this same level of
full time workforce. Some 89% project this same level through 1994.
Overall, businesses in San Bernardino Valley reported employing a median 3.0 full
time staff in 1992. They anticipate an average workforce of 4.0 full time persons
throughout 1993 and they project a 1994 average workforce of 4.0 full time
employees. San Bernardino Valley firms currently employ an average of 2 part time
workers, the same level as projected for 1994 and as reported for 1992.
.
- 3.13 -
.
CURRENT AND PROJECTED WORKFORCE NEEDS: (Table 3.47)
Trends of Jhe Sam Die.
Based exclusively on the workforce patterns of the responding 1,168 businesses (that
employ nearly 18,000 workers), the following current occuDational areas are the most
in demand and DODular:
OCCUPATIONS IN CURRENT DEMAND
1. Food & beverage prep/service 6. Construction occupations
2. Miscellaneous sales occupations 7. Computing and account input
3. Stenography, typing, filing 8. Mechanics and machine repair
4. Medical/allied health occupations 9. Administrative specialists
5. General managers and officials 10. Sales of service
Occupational categories for which there is the highest need for additional hires
throughout 1993-94 include:
I OCCUPATIONS SLATED FOR MAJOR ADDITIONAL HIRING IN 1993.94 I
1. Food & beverage prep/service 6. Computing and account input
2. Recreational services 7. Building maintenance/janitorial
3. Sales of service 8. General managers and officials
4. Miscellaneous sales occupations 9. Stenography, typing, filing
5. Medical/allied health occupations 10. Entertainment/sports/recreation
Occupational categories for which San Bernardino Valley area employers project
strong need over the next 3-5 years (1993 - 1997) include:
OCCUPATIONS TARGETED FOR MAJOR 3-5 YEAR GROWTH
1. Medical/allied health occupations 6. Computer and account input
2. Sales of service 7. General managers and officials
3. Miscellaneous sales occupations 8. Administrative specialists
4. Food & beverage prep/service 9. Stenography, typing, filing
5. Building maintenance/janitorial 10. Recreational services
.
- 3.14-
.
These responding businesses anticipate hiring 2,700 new employees during the next
year and hiring an additional 7,300 employees during the next 3 - 5 years I
~na SsmDle Workforce Growt~r8 San eernardlno VaUlx.
Businesses indicate they are preparing for a minimal growth mode. They project flat
or only marginal increases in sales volume, business income, and their full time and
part time staff. As noted, the 1,168 businesses provided detailed information
regarding the composition of their current workforce, existing vacancies, projected
new hires over the next twelve months, and their additional projected workforce needs
in 3-5 years.
The cautious researcher/planner/trainer can analyze the stated staff needs of
responding businesses. More difficult, however, is to justify using current d,ata to
project the workforce needs beyond the participating sample to the entire San
Bernardino Valley business community. This difficulty is due to several factors, some
of which are discussed in detail in Section One.
Project researchers applied numerous formulas in an effort to extend the results of the
sample to the entire population, as regards workforce levels, vacancies and projected
needs. None of these approaches assures the level of full statistical validity required
by serious researchers and policy-makers.
One conservative approach does permit some projection of staffing levels and
workforce needs. For this approach, we note that the average number of employees
of a San Bernardino Valley business is 4 full time and 2 part time individuals added to
the owner/manager. Further, the typical San Bernardino Valley business expands its
full and part time staff by an average of 0.5 employee every two business years. About
1/10 of all responding businesses indicated at least one current vacancy.
Applying this historical growth rate to the approximately 15,000 businesses in the San
Bernardino Valley, one can project the following:
Current number of employees (15,000 x 4+2+1): 105,000
New hires needed over next 12 month period (.5FT + .5PT /2): 7,500
Until Census data are available on this specific issue on a Census tract basis and
distributed for researcher/planner review, this research team is unable, with any
degree of confidence, to specifically profile the overall San Bernardino Valley
employment landscape. The collected data from the many businesses that responded
to the study provide important and compelling data.
Projecting these results to the entire universe of San Bernardino Valley businesses,
while suspect until refined by Census information, should be used by planners and
policy-makers only as general benchmarks of trends and ranges.
.
- 3.15-
.
Table 3.48 also presents the average hourly wage and wage range for the positions
within the 97 general occupational categories identified in the Dictionary of
Occupational Titles. Within the occupational cluster known as "professional, technical,
and managerial positions," those within the field of architecture, engineering, and
surveying, average $22.85/hour. Professionals in the fields of mathematics and
physical science average $16.65/hr. Those employed in the field of law and
jurisprudence average $15.87/hr.
For employees in "clerical and sales occupations," those employed as salespersons of
consummables average $11.97/hr. Individuals involved in miscellaneous clerical
occupations average $10.25/hr.
For individuals employed in "service occupations," those employed as amusement
and recreation professional personnel average $7.00/hr. Thos.e involved in
miscellaneous personal services generally earn an average $6.35/hr.
Within the "agricultural/fishery/forestry" industry, those involved in animal farming earn
an average $5.55/hr. Those employed in occupations associated with plant farming
earn an average $6.57/hr.
Employees working in the "processing occupations" are involved in processing food,
paper, chemicals, stone, ore, textiles, etc. Those who process chemicals and plastics
generally earn an average $5.75/hr. Individuals in stone, clay, and related materials
processing earn an average $7.83/hr. Food processors generally earn $6.55/hr.
Within the "machine trades" sector, those working in paperworking average $7.00/hr.
Metal machinists average $14.51/hr. Mechanics and those involved in machine repair
earn an average $9.51/hr.
Within the field of "benchwork occupations," those who fabricate, repair, or assemble
metals earn $9.40/hr. Employees who perform these same tasks with plastics average
$10.00/hr and those involved in such work with scientific, medical, or optical materials
average $10.17/hr.
"Structural work occupations" involve those who are welders, painters, pavers, cutters,
and construction trades personnel. Those involved in painting, plastering, and cement
work average $14.44/hr. Individuals involved in paving, grading, and excavating
average $16.12/hr. Welders earn an average $8.01/hr.
Within the final DOT category of "miscellaneous," people employed in the field of
graphic art work average $7.78/hr. Utility workers make an average $8.41/hr.
Individuals working in packaging and materials handling will average $7.69/hr.
Reading The Tables That Follow: Most of the tables that follow will feature three
columns. The first column, "Frequency," will state the number of respondents that
responded with that particular value label or variable. For example, if 20 businesses
.
- 3.16-
.
indicated they were involved in retail trade activities, then "20" is the frequency...the
actual number of responding businesses who indicated they are in retail. The second
column, 'Percent,' presents the percentage that a particular frequency and value label
is compared with the total number of respondents, including t~ose who did not even
respond to that question. Sometimes, a researcher will want to use the percentages
described in this column if it is important to know the influence of the "did not indicate"
or "did not answer" respondents. The third column, "Valid Percent," gives the
percentage that a particular frequency and value label is compared to a total number
of respondents while omitting those who did not answer that question. Many times,
researchers will use the percentages of this column when they want to focus on the
mix of responses of those who respond.
In most cases, the analysis described in this volume is based on a discussion of "valid
percentages," Le., the percentages listed in the last column on the right of each table.
In some cases, tables have been specially constructed from a series of more generic
tables. In those cases, only one percentage column is featured.
To determine the number of businesses that served as respondents to a particular
section, simply look at the total listed for the frequency column of the second table of
each section. In this section featuring all Valley businesses, the total listed at the
bottom of the frequency column for the second table of that section is "1,168." This
signifies that the analysis of this section is based on the responses of 1,168 Valley
businesses.
Those tables that focus on needs, issues, and assistance have their frequency
percentages based on the number of responding businesses and not the number of
responses. Finally, due to rounding for ease of reading and analysis, some column
totals do not add up to 100%.
Some tables will feature more responses than the actual number of responding
businesses for that section. This will naturally occur for those questions (and tables)
where a business was asked to check off as many items as relevant on a particular
question. In these cases, the frequency total is the sum of all "responses" offered by
respondents.
Special note: The first table in the next and all following sections represents the
type and mix of businesses based on all known businesses in the area (and not just
those who participated in the survey). Thus, the first table in each section is based on
a different data base of all businesses with business telephone numbers and
describes the types and percentages of all known businesses In that city, community,
or area. These data displays should provide planners, administrators, and
researchers with a precise description of business and industry in their areal
.
- 3.17-
.
Valid
Value Label Frequency Percent Percent
Agriculture / Forest/ Fishing 232 16 16
Mining 7 1 .1
Construction 1248 8.5 85
Manufacturing 435 3.0 30
Transportation/ Communications / Utilities 430 29 29
Wholesale Trade 789 54 54
Retail Trade 3780 25.6 256
Finance/Insurance/Real Estate 1508 102 102
SeIVices 3018 40.8 40.8
Public Administration 302 2 1 2 1
- - -
Total 14749 1000 1000
\,
:.:.:.:.:.:.:.:.,.:.:-:.:.,.:.,.:.:.:.:.:.:.:.:.:.:.:.:':.:.:
'::::::::::::;:::::::::::::;::::::;:';::'::::::;:::::::::;::
.:::.;.:.;.:.:.:.:.:.:.;.:.:.:N:';':,:,:,:,:,:,:,:,:,:.:.
:::::::::::::~::::::::::::;::~:~:m:8:~::::::::::::
:![:Ii1::j~j~~!~~ltIII{1::;:::::ti@
:::::::::;:::::::::::::::::::::~::::::::~:::::::::::::;::::::
::;::~a s~:;;;;;~~;~~,;;:~~:~~~~~;:!l'::ll~jjll,tlllilil~llllll~lll
Valid
Value Label Frequency Percent Percent
Small 668 572 604
Medium 329 28.2 297
Large 109 93 99
Did Not Indicate 62 53
------ ------ ------
Total 1168 1000 1000
lllilll!i'~llil'll~illllll:~!:t:i:;;:;I:il;lill~lllltIli.lllllillllll:"...!,',I,.I.!,.,,!,!,.,I,:,'...",.:",.1,",;....,.;..."..1,.,.!,:,.;,!,.:",.1,1,.:,1..~.r,!,.,.i,i,.r.t,~,~,.[,:.~.~.\,!,:,.",t,.'.:,~,.,.",!,.,,:;.:.;,.~,',[,f.,:,j,.:,.,.t,~,.',[,.l,.;.[,:....,t,.[....,.f",.f,f,.i,m,!,:.,'.[,.:,~,;,:...!,I,'.i.f,l,;,;,:.~,:,.,[,l...!,I.,...;,I,..,l,.'.,!,.".,'.',;,..,1,.1...,:,:....,
,:::,:::;:::~~::::::;;;r;;;;;;::;;:;:;:,:::::.::.:':.: .... .. .. ... ... ... .. '... .................;'-,::..:-:;.;.:..-,-;...::,..;.;.,.::,.;.:::':':;:"::;:':::;:'::';::::'::";'::":::::::::;:;:,:;:;:::;:;:;:;:;:;:;:::;:;:\::::::::;:;::::::::::::::;;:::::::::::;::::::::::::::; :;::;)::::r:::::;:::::::::::;;:::::;::;~ . ,. - ., . c.
Valid
Value Label Frequency Percent Percent
Yes 296 253 268
No 810 69.3 732
Did Not Indicate 62 53
------ ------ ------
Total 1168 1000 1000
.
- 3.18-
.
Valid
Value Label Frequency Percent Percent
Yes 259 22.1 23.3
No 852 72.9 76.6
Did Not Indicate 57 4.8
Total 1168 100.0 100.0
:;:;;:::::::::~::::::::::~:~
1~lilll~i.lilllllll!~lllllllllllIJIIII~.i!i'li1111~lilllfllllll;
.. ........... . ..
'"':;:'
:~::::::::~8:':::::::::::::
:;::::::=:::::::::::.:.:.:.-.,
Value Label Frequency Percent
Hispanic 57 4.9
Asian 36 3.1
Black American 14 1.2
Native American 7 0.6
Anglo or Did Not Indicate 1054 90.2
Total 1168 100.0
Valid
Percent
50.0
31.6
12.3
6.1
100.0
Value Label Frequency Percent
Declining Business Activity 445 38.1
Business Holding Steady 394 33.7
Moderate Business Growth 258 22.0
Major Business Growth 39 3.3
Did Not Indicate 32 2.7
Total 1168 100.0
Valid
Percent
39.2
34.7
22.7
3.4
100.0
.
- 3.19-
.
'"';,:,:. :.;,:.:,i.;,'..,.,.",."",,'. ::::::::::%::::;1'-'~ ~~~ ~:{..~,~~,~""", .;..... ..... ~. .~........... ... .. ..... ,..... .. .... ....... .. ...~.... .. ~"~"~'~?~';'~~~"'~'~;;;;lF;\}~~2~:i{~i}"'~~'~~"~'~:';;~~r~~~:3::Y::~;"'~'~'~
',",""'"."...,.":".,,.,',:,':,!.'.=!,'.:,".','.",.",.,.;; "","' , miIl:tle B.' ", ...,>>, .:-...~ > {:< .:.~, ' ,'", ?-...<,:;:;H.,':-,... > :: "" ~" "
:::;::::~:: ,...:.. .... , ..:.. ~, "~ ,;.:l:;'<'(<<'1~\0~~'.:.~:*t.i'~W~..;:t~:;.{~tf"'" ~., "
","""",",,,",".:..':'.':'."'.':'.':'.:.".",".:.'9.'.'".':,:.:.",." . ':1 ~,_titil-_ :etimmtml-.Bulii...;-"'''''''oum-JL:;w'tf'$.,k:;fd';': ..,.
.. .. -=. .. .. .r~ :'#::, , _ <-(,~":!~K....;........ ~,,,<-<-,,,,':"'':-<'~';;-'''''':v.;;;:;L' c',... ",..
::::::::::::::::~:::~:~:::::~:7;:~;:::::?::: ..'. "~\y " ... :. ~ , ,.., DIH ill 8&1 S !rein <:"'~y?,;t<< \~ j\Lrt;!;'lW;t.$:t~{~t~f<<... ?,
::~::::::t::::n:}?%:{::t:(:: ...... ..... .....:d......................<.....>...... ................................. ............................... ............ .................~.... ..... ....~....... ..... ....... ......... ...._ ..... ..... ............. ...........~....~...~.~..~:::.<:;:.~.~~'.~.~.:.......~..~....~...~...~~..~~}.}:}~.~~v.~...t::~~~~.~' .. .~N~\~,~~.~.~ ( ,
Value Label Frequency Percent
Better 206 17.6
Slightly Improved 372 31.8
No Change 149 12.7
Slightly Worse 243 . 20.8
Worse 152 13.0
Did Not Indicate 46 3.9
Total 1168 100.0
Valid
Percent
18.3
33.1
'13.2
21.6
13.5
100.0
i~
Value Label Frequency Percent
No Impact 381 32.6
Some Negative Impact 555 47.5
Major Negative Impact 102 8.7
Positive Impact/Opportunity 82 7.0
Did Not Indicate 48 4.1
Total 1168 100.0
Valid
Percent
34.0
49.6
9.1
7.3
100.0
.
- 3.20-
.
.;.;-:,:.:-:.:.:.,-:.:.;.:.:.;.:.:.
......'........,....'..,..;.....,..
::;~~:~~:i:iiIIrt::
,,,,:,:,:,:':':".:.:.:':
..................
...........,..'...............'...
.................
:::::::::;::::::'::::::::::::;::;::
.................
Frequency Percent
1 - 5 Years 331 28.3
6 - 10 Years 217 18.5
11 - 15 Years 155 13.2
16 - 20 Years 103 8.8
21 - 25 Years 65 5.5
26 - 30 Years 57 4.8
31+ Years 124 10.6
Did Not Indicate 116 9.9
Total 1168 100.0
Valid
Percent
31.5
20.6
14.7
9.8
6.2
5.4
11.8
100.0
Value Label Frequency Percent
Yes 1080 92.4
No 80 6.8
Did Not Indicate 8 0.6
Total 1168 100.0
Valid
Percent
93.1
6.9
100.0
-
~
.
- 3.21-
.
...'.-.'.--,.....-...-.-.,-...
.................
...........-.......
.--....,.........
..-."'............,
...................
...................
.................
..................
,."...-.-..--_......
...............
....................
..................
......,............
................
............-......
:::::::::::::::::::::::::::::.::~:<
..............
....................
..................
.................
.,...,:.......,....,..
Valid
Value Label Frequency Percent Percent
Site Availability 399 34.1 34.1
Access to Suppliers/Customers 245 20.9 20.9
Quality of Life 211 18.2 18.2
Good Business Climate 190 16.3 16.3
Affordable Land or Rent 149 12.7 12.7
Less Business Competition 103 8.8 8.8
Affordable Housing 83 7.1 7.1
Economic Incentives 73 6.2 6.2
Availability of Parking 68 5.8 5.8
Good Labor Force 50 4.2 4.2
Good Transportation Network 43 3.6 3.6
Total 1614
Valid
Value Label Frequency Percent Percent
Surrounding Area 87 60.4 60.4
Southern CA 41 28.5 28.5
Out of State 10 6.9 6.9
Out of USA 4 2.8 2.8
Northern CA 2 1.4 1.4
-----------
Total 144 100.0 100.0
~
.
-3.22-
.
Valid
Value Label Frequency Percent Percent
Immediate Area 673 57.6 57.6
Inland Empire 506 43.3 43.3
San Bernardino County 337 28.9 28.9
Southern California 282 24.1 24.1
California 92 7.9 7.9
United States 75 6.4 6.4
International 38 3.2 3.2
Mexico 9 0.8 0.8
Total 2012
-,.:.,.,.:.,.:.:.:::::' .....,.
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'.'.:. {~{;~~~ii~i~~t::;t~ ....
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:::::::~:~:~:t:~:::::::m:::::~tt:::n:/:.
:.:.:.:.:.:.:-:.,.:.:.,.:-,.:.:.:.
.:.:.:.:.:.;.:.:-:.:.:.:.;.:.:.:.:,.:.,.
:::::::::::::::::::::::::::::::::: }:,
...................-:.;:.:-:.:.;::.{>::;.'....:-. .'...... ~ .... ..... .... . -....-.. ..-~.;... ~...........~..:'....,....:.:.:;:~:q~:r~.:::~~:~t:.:.~...:~~:~V(:~.:.:.:~.;.:.;::~:~:t::~:~Fl~VR{:W;r:
, ' ~ " " ',~ <>..IN 8,.,1. ',~:< },~ ,;" ,'.. >;.:~.,;~ ~}';~~,'e .. : :;gn*~~<,'.:.>\1,:::
, ",' . ".., , ,'} " w,"'':', ':,~., ',:,:.,:,~<:,:,~ ;::....:::,:,-:.'~{~ ~,':, ,
'~ Don Bumen _II.. Hi/DipDit .ttvltJ'?, ~:?,- ( ,; .." '" ':,:"':' ,I, .".
.....- '.' ..'.......... ..'..,....-,'.'..,..'..,.... .'.............. ..............,...:',.:.:';.:.:':.'.:',.:.:.:.'.:.:.~:':.:.:.:.:.:.:.:-:.:.'.:.:.:.:,:.:-:.:.'.:,:.:.:,:::,:::::':':':':'::;:::::;::::::;::;:::':~::':~::::::::::::~:::::h:::::,:::::;:::::, :,:::::.:::.::::::::::::::::::::::,:;::
.............,........
::::::;::~::r;::~:r:::;::::tn:
Value Label
Frequency
Percent
Valid
Percent
\
Yes
Did Not Indicate
39
1129
3.3
96.6
100.0
Total
1168
100.0
100.0
'::,,::,:::,:::;:::::,:::;::::::::':::::
............-......-'x........
;l~~:1\ll~1!~tllrj'!t::
:;~:~~:tt:Hm:Ml;
,:,;-:-:':.;.x.:.:.:.:':,:,
it "t",' >"'. " " ':('\~.'bl.di..S,i'/;::Tt<~'>:~'i~L.!f):D:;~!j~!li;;~;,::'%@!;;1!1111111
h ,,'. ,!lace.' QfiBUitiieu _t RlmPm'.' SuolJ"_ .\ij$'<<V..,ifWh;
:,:.. '.' ....'.... ..... .............:-;...:.:.:.:.:. '.':' '.':' .:':......:':,.::':".:':......".:-:.;-'.:.:.:.:':.'.:.:",:':':'::::;':;::":';::::'::':~::'::':::::'::':::::'::.~:.~:.::::~~:::::::8~:.~:.,.~:.:8:.,::::;':':"::':::::::~:;::~:)~:)8:::~:::::M::::~:;:::::,::::;:~:,::::::::::~:;~g:~::::::::::::
Valid
Value Label Frequency Percent Percent
1% - 20% 17 73.9 73.9
21% - 40% 1 4.3 4.3
41% - 60% 2 8.7 8.7
81% - 100% 3 13.0 13.0
Total 23 100.0 100.0
,
I _
-
-
-
-- -
.
-3.23-
.
.,.:.:.:.:.,:.:.:.:.:."
........:.;.............,.
.' "-"~.'.w;-
:-:.:.,-:.:.:.;.:.:.::::.;
I.....................
::~::::::::::::::
';':':';':'.':':':
,.:.:.:.;-:.;.:.:.
.:.:.:.:.:.:.:.:.:
:.;.:.:.:.:.:.:.:.
.:.;.,.:.,,:.:.:.
~I ?ft@\t
:.:.:.:.,. .::::::::~:~:::::::::<:
".;.:.:.", :.>:.:.:v:.:.:.:.::::~
:.:;:.~:::::::::::::.:.:.;.;.:.:.:.:.,:
.:.:.,.;....'.........-.....-:.:.:...:........... ,"
:.:.:.:.:-:.:,.:.:-,.:.;.:.;.-.-,"
Value Label
Frequency
Percent
Valid
Percent
Yes
Did Not Indicate
22
1146
1.8
98.1
100.0
Total
1168
100.0
100.0
:':':':':':':':':<':':':':,.,
.:.:-:.;.;.;,.;.:<.:.:.:.;.......
:::::,::::::.::,::::'::,::'::;:::;:
.........::<:.:::;:;;;:;~:;::::
..,:.......
..:.;.;.:.;.:::.:::.,
Valid
Value Label Frequency Percent Percent
1% - 20% 13 38.2 38.2
21% - 40% 3 8.8 8.8
\ 41% - 60% 7 20.5 20.5
61% - 80% 2 5.8 5.8
81% - 100% 9 26.4 26.4
Total 34 100.0 100.0
............:.,.;'.........................,.......
.,.............,.................,........'...........,..
.,.,.,..,.....,...,.....,.
.....:...:..;:.;.:.;.:.;.:.;.;';...:.:..::.:.:.,.:.:.,.;
................................,........,......'.....
.................,......,..
...,'.:.,.:..,.:';.:.:.;.;.;.;,'.:.:'..:.:.:.:..........
...,....,..........
.......;..................
.,.:.:.:.:.:.:.,::::,:::.::,.:.:.:.:.;.:.,.:".",:::,:,
..........................
.......................,.........................
....................
........,.,.................,...................,...
.:.;.:.;.:..,:.:.;.:.:.;.;.;.,.:.:.:...,.:':........
Valid
Value Label Frequency Percent Percent
1% - 20% 64 7.1 7.1
21%-40% 27 3.0 3.0
41% - 60% 56 6.2 6.2
61%- 80% 82 9.1 9.1
81% - 100% 665 74.3 74.3
Total 894 100.0 100.0
.
-3.24-
.
Valid
Value Label Frequency Percent Percent
1% - 20% 240 76.7 76.7
21% - 40% 39 12.5 12.5
41% - 60% 25 8.0 8.0
61% - 80% 8 2.6 2.6
81% - 100% 1 0.3 0.3
Total 313 100.0 100.0
Valid
Value Label Frequency Percent Percent
1% - 20% 100 69.9 69.9
21% - 40% 14 9.8 9.8
41% - 60% 12 8.4 8.4
61%- 80% 9 6.3 6.3
81%- 100% 8 5.6 5.6
Total 143 100.0 100.0
.
- 3.25-
.
Valid
Value Label Frequency Percent Percent
Office Supplies/Equipment 241 20.6 206
Construction /Manufacturing 149 128 128
Retail/Wholesale 148 127 127
Financial/Business SelVices 134 115 115
Auto Parts/SelVice/Rental 62 53 53
Medical 60 5.1 51
Food Products 57 49 49
Hobby Supplies 53 45 45
Maintenance Supplies/Janitorial 41 35 35
Hardware Supplies 30 26 26
Agricultural Supplies/Equipment 24 2.1 2 1
Advertising 21 18 18
Plumbing Supplies 21 18 18
Shipping Supplies/SelVice 10 09 09
Lumber 8 07 07
Labor 3 03 03
Travel/ Lodging 1 o 1 o 1
I Sales 1 o 1 01
------ ------ ------
Total 1064
....c..............................
..................
.-........-...-..,.-.-..
..........m.....
..................
~:::i~iI:j:IIi:j:j;:f~n
Valid
Value Label Frequency Percent Percent
Surrounding Area 1306 700 70.0
Southern CA 403 21.6 21.6
Northern CA 16 08 08
Out of State 132 70 70
Out of USA 7 03 03
...----- ...----- ------
Total 1864 1000 1000
.
- 3.26-
.
....-_.........
.....;.:.,.:.,.:.;.:.;.;.:.:.,.:.
...........-.....................
......w..................,;..
l~~lIlff[{
WN....'.'...............
...:~.......-.,....
.... .........
...............,.-...
..............-..........
.......................
....,.......-.........,....
.::::::.::::::::,:::,.:n::::::::,::.::::::'
':::::::::::::'::;:::::::::;:::,:;:::::;:,:;:,.
:::<. .' .... . .'m~til;a:iai" ...;.....;......;:;;:;:::':t;:~~>.;.:;;:::;;:.::;::;;;;;
<' , " ''-' ,_ ~"~; r'~" ' ~ 3~ : ~ ~:~:t~ ~~~~<,::':, ~r ~:': .>>
: ;"BtU9 Pliiia mU:ti'lZiia !!tear.) .for Rjd,QH~g"'S."i/'>" . 0 :f' ".,
....... .......... ..... ....' . .'.'.... .'..... '. -.-.', - . '.:, :::.:':.:::':.::: ::::: :.: .:: ,::::', :.:.:...., . ,-.',' - :.:. '.:.:. ....~.......,..~.,..... '. .... ..., .:' ,.:.:."'.:.:. ,':'. ......... .:.: .:.:.:,:.:::;:::::::::::::::.:::.:. ::;::~ ~::::::: :.::;::::::::;::~:::::::::::.}:;::::{:. :::.::~.::;::~::::::::;::::::: ':::::::::::::::.:.::: ..::::~:::,::::;.: .:.:.'......
.,.....,........-'-,_...
............._'.....-...'..... .
Value Label
Frequency
Percent
Valid
Percent
Same Site, Steady Size
Same Site, Decrease Size
Same Site, Increase Size
Move to Another SB County location
Move Out of SB County
Did Not Indicate
518
44
365
83
99
59
44.3
3.7
31.2
7.1
8.4
5.0
46.7
4.0
32.9
7.5
8.9
Total
1168
'100.0
100.0
.:.:.:.:,.:.:.,
..........:,....
:~ ..............:,.,.:."....
iliiliilllllllll.~\llllllll'illlllll.II.'l.I!ll.[.!1.1.:.i.I.[.i.:...;.t....I;.:.!.f.;.,.I~.i.;.t....I..!...,.:.II'II;III.[......>.'.!.[...I.[...[.1
............'.....'...........-...:':.;.,.".,.:':.,.".:.:...',....'. ...
.......,:.....'...-.
.......,.:-:<....
"'.....'.
Valid
Value Label Frequency Percent Percent
Acquisition/ Expansion 36 40.4 40.4
Better Business Climate 11 12.3 12.3
More Business Traffic 9 10.1 10.1
Lower Business Costs 7 7.8 7.8
More Secure Area 5 5.6 5.6
Other 5 5.6 5.6
Personal / Other 5 5.6 5.6
Fewer Taxes/Regulations 4 4.4 4.4
Consolidation 4 4.4 4.4
Better Social/Educational Services 1 1.1 1.1
Better Labor 1 1.1 1.1
Better Government Services 1 1.1 1.1
Total 89 100.0 100.0
-
:
.
.
- 3.27-
:.:.:.:.:.:.:.;.,
Value Label Frequency Percent
Surrounding Area 8 10.3
Southern CA 9 11.6
Northern CA 8 10.3
Out of State 41 53.2
Out of USA 2 2.6
Did Not Indicate 9 11.6
Total 77 100.0
Valid
Percent
11.8
13.2
11.8
60.3
2.9
100.0
Valid
Value Label Frequency Percent Percent
Better Business Climate 30 19.6 19.6
More Business Traffic 26 16.9 16.9
More Secure Area 24 15.6 15.6
Personal/ Other 18 11.7 11.7
Fewer Taxes/Regulations 16 lOA lOA
Acquisition/Expansion 12 7.8 7.8
Lower Business Costs 11 7.1 7.1
Better Government Services 7 4.5 4.5
Lower Cost of Living 4 2.6 2.6
Consolidation 3 1.9 1.9
Other 2 1.3 1.3
Total 153 100.0 100.0
-
.
- 3.28-
.
::::~:::::;:::::
:to,,: :;:::;~::::::;::: :;:t:::;,;:;:::::;,;;;;:;:;:;
::~::::: ::::~::::;:::::;: .. d ..d.....
i!~:!f~~j~I!!~fi~*::~ijf:ii!l:~:!~!~!!~::j:!~:~
....:~:F~:~t:::: ",z .. ......
.:.,<.,.;.:.,.:.,.:..:.:.;.,................
-
"*-
Value Label Frequency Percent
Yes 62 5.3
No 117 10.0
Did Not Indicate 989 84.7
Total 1168 100.0
I.
....'.._..-.....-...-.-,-.'.-.....
.;.:.:.;.;.:.;.:.,.:.:.,.:.:.:.:-:.
.................,
.,.:.:.,.:.:.,.:.;.:.,.:.:.z.,.:.
....~:.._._......,. ,
...........~:...
:.'.,.:.:.:.:.:.:.:.:.:.:.:.:.~:.:.
.................
.,.:.:.:.;.:.;.:.,-:.:.:.:.;.:.:.:.:.:.:.:.:.:.;.
................""...
.................
:.:.:.:.:<.:~::.:.:<.......,.
Value Label Frequency Percent
Yes 611 52.3
No 458 39.2
Did Not Indicate 99 8.4
Total 1168 100.0
Valid
Percent
35.0
65.0
100.0
Valid
Percent
57.1
42.8
100.0
,
.
- 3.29-
.
Valid
Value Label Frequency Percent Percent
Current Economic Condition 836 71.5 71.5
Public Safety/Crime/Gangs/Graffiti 503 43.0 43.0
City Image 323 27.6 27.6
City Permit Processes 286 24.4 24.4
Environmental Regulations 286 24.4 24.4
Cost of Labor 285 24.4 24.4
Cost/ Availability of Housing 284 24.4 24.4
County Permit Processes 204 17.4 17.4
State/Regional/Federal Permit Processes 203 17.3 17.3
Skill Level of Workforce 183 15.6 15.6
Other 162 13.8 13.8
Traffic/Transportation/Parking Issues 142 12 1 12 1
Child Care 44 3.7 3.7
Foreign Competition 42 3.6 3.6
------ ------ ------
Total 3783
\
-
,
...,........:..,........-.....-.....
,:,:,:,;,;,;".:.;.:.;.;.:.;.;.;.,.:.
;:;:;:;:,:;:;:::,:::::::::,::,:::::::.;.;.;.;.,.:.;.
::::::::;m:::::::~:::~::::::: ,".;.,.;.,."-,: ......:.....:...;...............
:.:.:<.:.:.;.:.;.:.:.,;.:.:.;.:.;............,........ .............."...
m~lrWn:gMItt}:: ;.:<. :.:.:.:.:.;.:.:.;.:.~:;:~:::;:;.
:::::::::it~t~::{ :;:;:;:;:::;:;::::,;:;;,::;::,::.; ....w. :::::::::~:
.................'.......................... .................................;.;........
':::;:::;:::::;:::;:;:;:::;:;:;:;:;:::;::::::'::::::;....::::::::::::::.::::::::::::~:V::::::::':
. ........................................,.,.,.,.,.,...,.,.:.,.,...:.::~:;:::,:,:,:;,:,:,:::,:,:.
.:',;,',:,':',',',:,',~'::,':':::':':::',::'::,:;:':;:::::".:.:,,'.,'............
~
Valid
Value Label Frequency Percent Percent
Reduce Government Regulations 851 72.8 72.8
Offer Financial Incentives 561 48.0 48.0
Tax for Recruitment 264 22.6 22.6
Other Recruitment Means 214 18.3 18.3
Technical Assist./Entitlement Process 190 16.2 16.2
Land Acquisition/Assembly/Disposition 86 7.3 7.3
------ ------ ------
Total 2166
-
.
- 3.30-
.
Valid
Value Label Frequency Percent Percent
Financial Incentives for Business 458 392 39.2
Simplified Permitting Processes 312 267 267
Low Cost Financing from SB County ECD 284 243 243
Free ROP Training/Placement 210 17.9 17.9
No Cost Workforce Training/Placement 206 17.6 176
Energy Incentives from So Calf. Edison 194 166 166
Free Services from PIC/ETA 187 160 160
Water & Energy Technology Assistance 98 83 83
------ ------ ------
Total 1949
Valid
Value Label Frequency Percent Percent
Customer / Marketing Information 562 481 481
Compliance W / Government Regulations 353 302 302
Ways to Attract Business 349 298 29.8
Obtaining Low Cost Business Loans 274 234 234
Business Planning/Management 268 229 229
Employee Skills Upgrading 196 167 167
Educational Reimbursement 142 12.1 12 1
Information on Sites Expansion/Relocate 114 97 97
Employee Child Care Needs 99 84 84
Employee Transportation Needs 51 43 43
Other 32 27 27
------ ---...-- ------
Total 2440
.
- 3.31-
.
.~~
Value Label
Frequency
Percent
Valid
Percent
Yes
Did Not Indicate
470
698
40.2
59.7
100.0
Total
1168
100.0
100.0
Valid
Value Label Frequency Percent Percent
Computer Literacy/Automation 133 11.3 20.7
Literacy Skills/Education 94 8.0 14.6
Communication/ Customer Skills 88 7.5 13.7
Good Attitude/Motivation 56 4.7 8.7
Other Voc Ed Proficiencies 48 4.1 7.5
Adapt/Teamwork/Personal Development 39 3.3 6.1
Other Skills 32 2.7 5.0
AC / HV AC / Electrical/Plumbing 30 2.5 4.7
Mechanic/Machine Repair 29 2.4 4.5
Sales/ Marketing Skills 29 2.4 4.5
High Tech/New Tech 20 1.7 4.5
Management/Supervisory Skills 13 1.1 3.1
Bank/Insurance / Real Estate / Accounting 12 1.0 2.0
Allied Health Skills 9 0.7 1.9
Construction/Trades /Technical 9 0.7 1.4
EPA/OSHA/Safety 1 0.0 1.4
Did Not Indicate 526 45.0 0.1
Total 1168 100.0 100.0
.
- 3.32-
.
............ ... :y;;;;..........;..........;;;::....:t;...........................;.:::iiiii'i~i.$............................ .....;...................................:;;;;:~;::M;;i~;::;H: ...........;...]IliI
^!Jop SillljI .Jvl"'nl Empue 1m R.jJoa Bum..._ Waat Iii mo.bri_~. ',,"m
....;........................... ...,.........;;;...,.. ... ........... ;;.;.;.:;.;;;;...;WSi.ItQlioe.;;;.;.;t;.....lH...... . ... ....I'.;k.",. .......... ;'.;;;bb::iHH;"';; .'....
::::::::~::;::::::::::::::::::,::::::::::::::: ;:;:;:::t.;.:::.::.:.:...:..,:.:...:.:.:.:::.:;:::.:.;".:::::::::::;:::::.::$ ;:::::,:::::::: ":":::::'::;':'::;:::::::::::::':':':::':::'::::::::'::::::::::::::::::::;::::::::::;::::::::::::::~::::::: ;:;:::;,;:;:;:;:::;:::::;::::::,:::,:::::::::::/,,:,;,,::::\;::::~ ;:::::;:'t:;:;::;:::;:::t:,};i:r::;:::;:: :(:}::r::n:rmmm :::::::::::::::::::;:;:::::;::~::;:::::::::::::::::;:
Value Label
Frequency
Computer Literacy/Automation
Literacy Skills/Education
Communication/ Customer Skills
Good Attitude/Motivation
Other Voc Ed Proliciencies
AC /HV AC /Electrical/ Plumbing
Other Skills
Adapt/Teamwork/Personal Development
Sales/Marketing Skills
Mechanic/Machine Repair
High Tech/New Tech
Management/Supervisory Skills
Bank/Insurance/Real Estate/Accounting
Allied Health Skills
Construction/Trades /Technical
Did Not Indicate
154
78
66
39
36
30
28
28
24
22
19
16
12
9
7
600
Total
1168
Percent
13.1
6.6
5.6
3.3
3.0
2.5
2.4
2.4
2.0
1.8
1.6
1.3
1.0
0.7
0.6
51.3
100.0
:,:::::,::,::;::,::
Valid
Percent
27.1
13.7
11.6
6.9
6.3
5.3
4.9
4.9
4.2
3.9
3.3
2.8
2.1
1.6
1.2
100.0
w..... .:.;.:.:,..:.;.:.,.
;.;.;.;.;.;.: .: :':':':::::::::::::::::::::':':":";":':, ,., '. :.: ",-.' ......-...........- ,.....,...;.;.;.;.:.;.;.;.;.,.;.,-:.:.:-;.:.'.:.:.:-:.:.:.:.:.'.:.:.:.:-:.:::,:,::,.:,,::::,::,,:.::,:,:,:,,:.;:::::::::;~:::::;::::;;:~:;:; .......;.,:,:,;::, . .... ... .. ... . :::.:.:.:.;.:.;.:,.;.:.~:.:~.~:.:.:.:;:.~:.:.,:::.;.:.::.:.;.:~.:.:,;.,:.:.:.:.:
Value Label Frequency Percent
Yes 409 35.0
No 415 35.5
Did Not Indicate 344 29.4
Total 1168 100.0
Valid
Percent
49.6
50.3
100.0
-
-
.
- 3.33-
-
-
;.,.;.;.;.;.:.;.;.:
...............:~........
;.:::.:.:.:.:.,.:.:
::::.:::::.:.:.:.:.:.~:.:.:
:':':':',':':':':'~:':':':'
:.:.:.;.:.,.:.:.:.
,".:.:.:.,.:.:.:.,
......- .....,
....-.....-........................................
....,-...........,.......
.:.:.:.:.:.:.:.:.:.;.;.:.:.:.;-:.:...:-,-:.:......
Value Label
Frequency
Literacy Skills/Education
Other Voc Ed Proficiencies
Communication/ Customer Skills
Other Skills
Computer Literacy/Automation
Mechanic/Machine Repair
Positive Attitude/Motivation
Adapt/Teamwork/Personal Development
Management/Supervisory Skills
Sales/Marketing Skills
AC /HV AC /Electrical/Plum bing
High Tech/New Tech
Allied Health Skills
Construction/Trades/Technical
Bank/ Insurance / Real Estate/Accounting
EPA/OSHA/Safety
Did Not Indicate
313
52
48
35
32
28
25
19
13
13
14
8
7
7
6
1
547
Total
1168
.
Percent
26.8
.4.4
4.1
3.0
2.7
2.4
2.1
1.6
1.1
1.1
1.2
0.7
0.6
0.6
0.5
0.1
46.8
100.0
Valid
Percent
50.4
8.4
7.7
5.6
5.2
4.5
4.0
3.1
2.1
2.1
2.2
1.3
1.1
1.1
1.0
0.2
100.0
.
.
.
- 3.34-
.
~~-
Value Label
Marketing/ Advertising
Office Computer Training
Small Business Assistance
Business Plan Assistance
Laws/Taxes and Regulations Workshop
Customer Relations/Hospitality Training
Leadership / Supervisory Skills Training
Total Quality Management Training (CALSIP)
Environmental Studies
Health Services Training
Pre-Employment Training
International Trade & Marketing (Import/Export)
English as a Second Language
Technical Writing Skills
Literacy Training
Technology /Manufacturing Training
Parent Education
High Altitude Physical Training
Total
Frequency
366
283
276
248
209
184
134
104
55
52
49
48
46
45
36
34
28
15
3042
Percent
Valid
Percent
31.3
24.2
23.6
21.2
17.8
15.7
11.4
8.9
4.7
4.4
4.2
4.1
3.9
3.8
3.0
2.9
2.3
1.2
31.3
24.2
23.6
21.2
17.8
15.7
11.4
8.9
4.7
4.4
4.2
4.1
3.9
3.8
3.0
2.9
2.3
1.2
:
.
- 3.35-
.
.-
Valid
Value Label Frequency Percent Percent
Communication/Customer Skills 62 13.7 13.7
Computer Literacy/Office Automation 58 12.7 12.7
Sales/Marketing Skills 57 12.6 12.6
Bank/Insurance /Real Estate/Accounting 55 12.1 12.1
Other Voc. Ed. Proficiencies 49 10.8 10.8
Construction/Trades /Technical 31 6.8 6.8
Mechanic/Machine Repair 30 6.6 6.6
High Tech/New Tech 23 5.1 5.1
Allied Health Skills 21 4.6 4.6
Other Skills 18 4.0 4.0
Good Attitude/Motivation 13 2.9 2.9
Management/Supervisory Skills 13 2.9 2.9
Literacy Skills/Education 12 2.6 2.6
EPA/OSHA/Safety 7 1.5 1.5
AC /HY AC /Electrical/ Plumbing 3 0.7 0.7
Adapt/Teamwork/Personal Development 2 0.4 0.4
Total 454
,:::::t~::::::;:::~:~:::::: ...........,...,.,.:;;:.;., ::::::::::::::~:::::::::::::::: ::':::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: ":':"':::':'::"':':-:':':"':' :.;.:.; :: ;.;.,.:.; :.:.,.:.: :.,.;.;.:.: :.:.:.; :':.;.:.:: :.;<-=<;;. .....'.. .'. ":. ....... ;'.'. .'. ..:.'. , ' ' ,,:::r-:.:':';':,;';':':':':" :...;.;..N:.;.;.:::...;.:.::::,..::.;.....;.:;..:...::.,~:.::::
~"-
Valid
Value Label Frequency Percent Percent
Unpaid Student Internships 268 27.2 27.2
Guest Speakers/Demos to Classes 212 21.5 21.5
Field Trips to Your Facility 156 15.9 15.9
Workshops for Teachers/Business 124 12.6 12.6
Donate Equipment/Materials 76 7.7 7.7
School Club/Advisory Committee 64 6.5 6.5
Volunteer Tutors in Subject Areas 53 5.4 5.4
Scholarships / Fellowships 31 3.2 3.2
Total 984
,
.
.
.
- 3.36-
Value Label Frequency Percent
$1 -$200,000 360 30.8
$200,001 - $400,000 145 12.4
$400,001 - $600,000 58 4.9
$600,001 - $800,000 32 2.7
$800,001 - $1,000,000 33 2.8
$1,000,001 - $10 Million 122 10.4
$10 Million + 25 2.1
Did Not Indicate 393 33.6
Total .1168 100.0
Median: $250,000
\
Valid
Percent
46.4
18.7
7.5
4.1
4.3
15.7
3.2
100.0
Value Label Frequency Percent
$1 - $200,000 340 29.1
$200,001 - $400,000 134 11.4
$400,001 - $600,000 60 5.1
$600,001 - $800,000 28 2.4
$800,001 - $1,000,000 36 3.0
$1,000,001 - $10 Million 126 10.7
$10 Million + 21 1.8
Did Not Indicate 423 36.2
Total 1168 100.0
Median: $250,000
Valid
Percent
45.6
18.0
8.1
3.8
4.8
16.9
2.8
100.0
.
.
- 3.37-
.
Value Label
Frequency
$1 - $200,000
$200,001 - $400,000
$400,001 - $600,000
$600,001 - $800,000
$800,001 - $1,000,000
$1,000,001 - $10 Million
$10 Million +
Did Not Indicate
246
105
58
30
31
119
20
559
Total
1168
Median: $322,500
Percent
21.0
8.9
4.9
2.5
2.6
10.1
1.7
47.8
100.0
Valid
Percent
40.4
17.2
9.5
4.9
5.1
19.5
3.3
100.0
::;:::::;:;::~:;::::::::::~:
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Value Label Frequency Percent
1 - 20 Employees 657 56.3
21 - 40 Employees 34 2.9
41 - 60 Employees 16 1.4
61 - 80 Employees 4 .3
81 - 100 Employees 4 .3
100 + Employees 13 1.1
Did Not Indicate 440 37.7
Total 1168 100.0
Median: 3
Valid
Percent
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2.2
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1.8
100.0
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Value Label Frequency Percent
1 - 20 Employees 631 54.0
21 - 40 Employees 29 2.5
41 - 60 Employees 12 1.0
61 - 80 Employees 7 .6
81 - 100 Employees 6 .5
100 + Employees 11 .9
Did Not Indicate 472 40.4
Total 1168 .100.0
Median: 4
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Value Label Frequency Percent
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21 - 40 Employees 31 2.7
41 - 60 Employees 9 .8
61 - 80 Employees 5 .4
81 - 100 Employees 6 .5
100 + Employees 11 .9
Did Not Indicate 609 52.1
Total 1168 100.0
Median: 4
Valid
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100.0
Valid
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