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RedevelC)pment Agency · City of San Bernardino
~ Narlh "D" SIIeeI, Foanh Floor . SIIIIIemlIrdiDo. c.JiCcmia 92418
(714) 384-5081 FAX (714) 888-!I413
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SEPTEMBER 26. 1990
CITY/RDA NEWSLETTER & MARKETING EFFORT
Synopsis of Previous Commission/Council/Committee Action:
09/20/90 Redevelopment Committee recommended to forward to CommIssion with
cost estimate and legal opinion.
Recommended Motion:
(MAYOR AND COMMON COUNCIL)
AND
(COMMUNITY DEVELOPMENT COMMISSION)
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Move to authorize the expenditure of $15,000 per Issue. for quarterly City
and Agency Newsletter.
Respectfully Submitted.
Supportlng data attached: YES (Partially)
Ward:
ALL
FUNDING REQUIREMENTS:
$60.000
Project: ALL
CommIssion
Note s :
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Agenda of: 10/01/90
Item No.
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S T A F F R E P 0 R T
This Item Is for the purpose of discussion and possible council and commission
action on the funding for a citywide newsletter.
BACKGROUND
For some time the discussion of a citywide newsletter for the purpose of
Informing citizens of City activities, as well as soliciting through citizen
Input, has been under discussion. More recently at the Redevelopment Agency
Committee meeting, the Committee recommended forwarding this Item to the
Commission/Council, along with the attached staff report, cost estimates and
advice from legal counsel on funding.
It Is our understanding that the City of Colton Redevelopment Agency funds
their City newsletter IOO~. At the time this report was prepared, we had not
yet received Information from legal counsel on use of RDA funds.
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city of San Bernardino
INTEROFFICE MEMORANDUM
9009-3410
TO: Community Development Commission
FROM: Ray Salvador, Mayor's Administrative Assistant
SUBJECT: Staff report on city-wide newsletter proposal
DATE: September 25, 1990
COPIES: Mayor Holcomb, Lorraine Velarde
-------------------------------------------------------------
As you are well aware, the city and Aqency have a need to
develop a first class promotional vehicle to foster public
support of City and Aqency activities. The Mayor has
proposed a city-wide quarterly publication to keep San
Bernardino's citizens apprised of City Hall's efforts to
improve services. This will be an extremely challenqinq task
as sources of revenue continue to shrink while demands for
services increase. The newsletter will be a valuable tool in
obtaininq public support and cooperation in implementinq
various cityproqrams. The newsletter will also provide the
city with a direct pollinq mechanism to monitor citizen's
views, throuqh a reqular questionnaire which can be clipped
out and returned to city Hall.
CONTENT OF FIRST ISSUE
* Police Department proqrams
* City Budqet Process
* City's Tenuous Financial situation
* Code Enforcement Process
* Assessment District
* New Street Sweepinq Services
* Vehicle Abatement proqram
* Calendar of upcominq events
* Directory of important city Hall phone numbers
FORMAT
(4)
paqe.
black
8 1/2 X 11 paqes. Three columns of text per
Four color process on the outside paqes over
and white inside paqes.
ESTIMATED COSTS
PRINTING: Ranqe of bids is $4,795.00 to $6,515.85.
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INTEROFFICE MEMOR1lDtJK: 9009-3410
Staff report on city-wide newsletter proposal
September 25, 1990
Page 2
TYPESETTING: To be done in house and cost absorbed
by print shop using Mac and Pagemaker. Comparable
cost $120.00 to $160.00. Attached sample produced
by our print shop.
LAYOUT:
equipment
etc.).
PHOTOS: Provided by all city departments with
special photo shoots arranged with telecommunica-
tions.Estimated $100.00 to $150.00 for photo
processing and any other art costs.
Staff time absorbed by Mayor's
provided by ReA (lighttable,
Office,
waxer,
POSTAGE: We will be utilizing the City's bulk mail
permit #450 with three options.
a) Use "Postal Patron" imprint and sort by
carrier route, bundle and bag. Estimated cost is
approximately $6300.00.
b) Use presorted carrier route labels, bundle
and bag. Estimated cost $6300.00 plus mailing
house charges.
c) Regular third class bulk rate, no presorts,
Estimated cost $10,437.50
Median printer bid.....................$5,000.00
Postage..................... e.......... .$6,300.00
Misc., Photos, Art.....................$ 150.00
Estimated cost per issue..............$11,450.00
Estimates for four color process throughout for (4) and (8)
pages will be available by Thursday 9/27, and will be
forwarded to you.
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Attch.
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congratu laOns'"'"C~i'c?,',. . ;);'~';~~':'YcI;J !esP2.p~em.t~~~,,~1 :~,~_
.' ,- as a "braFv;BQtr()Wer"~~". -
N_ that you ara a card-carrylnglibrary uaar, we'd'" -' . - I
::::':::th~:' S:~::~~~ Public Ubrary'1 '. Sign your&brary c~t;(~~~'l=~'~~n V6i1
....tlt.: - . _ . -.' vilittheCilylibrarieL __'_:~1:;'; '. --:-.>~ .
Newlyrel"~~ction anei nonfiction alwell al clallicl . Take good careofyour~card. DonotmilPlacacW~i
of litereture ~r all agel. Wa allo have Spaniah Ianguag., loIe it Remembarto notifytht library if you change vourk'1
and large pnnt booka. Booka may ba b~ for Z .ddre.. or 1018 your canL-,' _
weaka.
l
. Materiall borrowed Ihould b. returned in the same
condition al borrowed.
. Materiala borrowed are IoInedfor a definite pariod of
time. Notetha due dati and ~ materialawhen due so
other library uaars canborrow_. Thera are fines for
late returns. ,. '.7~';:~';0;.~' . -
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organlzatIOJl,mi;:, - .
1IIt ... ......... .....10 ukery is funded by the City
of San Bernardino with aupplam.ntarytlnding provided
by the State of California end uaar fees +sCribed by the
UbreryBoardofT~;F f
City of San Bemtrdiri6?..' .. ~
\")#J..-'!.,:.',-,
M.yer. W.R. .Bob. HoIi:iHilit.,
Co_II Mtmlltra: Esth.rEahil" Je..Flores, Valerie
Pope-Ludlam. Michael,Malldalty, Norine Miller, Tom
Minor, Jack Reilly . "c"c ~;..;"
. Cllildren'l Reedl.. PrograII:
Year-round, it helps youngatera keep their reading sleHll
'; sharp.
. Mlcnca...... ee.r:
Apple computera and desktop publiahing atetion. The
computera are available to the public free of charga, and
instruction is offered through scheduled cla..eL
. AlIdio-V"lIUal Dtpelllllelll:
VCR Tapes - overnight checkout
Compact Discs - one-week loan
Audio Cassattas - ona-week loan
Art Prints - four-week loan
. Coaferelce and Mttti.. ~
May be reserved in Norman F. Feldhaym Centrel Ubrary
Administrative Office and the Villasenor Ubrary.
. Un PtlfarlllllCn. Art SbDWl,'" MovItt:
Scheduled in the Norman F. Feldheym Central Ubrary Art
Galleries and Lecture Hall and the ilillasenor Art Gallery.
. Referenca and ....8fCb Halp:
Available by phone as well as atthelibrery. Call381-8ZZ1.
World-wide phone direcJQry collection lall California
directories and the U.S. citiel over 25.000 populationl
Business directories
Medical reference booka, auto rapair
Grantsmanship Center and workahopl
Job information
Ubrary Board ofTrlIIlHI: Larry Hervay, PreL; Jack Hill,
Vice Pre,.; George Martinez, Sec~ Cynthia Pringla and-
David Ught.
friends
. MicroRaad Aduh Uterecy Pragr&lll:
Computer-based tutoring available free to help adults
improve thai[ reading skills.
. Ubrary toura aid Clall V"..ita:
Scheduled upon your request Instruction on how to use
tha library is also available to groups.
The Friends of the San Barnardino Public Ubrary, a sup-
port group which aids library service, act as library do-
cents and also conduCl periodic book salel, raising
money for the purchase of equipment and funding of
programs. You can be a library .Friend. tool Information
is available in the Administrativa Dffice at the Norman F.
Feldheym Cantral Ubrary.
....'''CeN........ - LIRY.,..
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