HomeMy WebLinkAboutR05-RDA Item
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Redevelopment Agency · City of San Bernardino
300 Ncrlh "D" SIIeet, Pounh Floor . San Bemardino, CoIifomia 92418
(71<4) 3804-5081 FAX (71<4) 888-9413
PrIde .,
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SEPTEMBER S. 1990
MAIN STREET QUARTERLY REPORT
SynopsIs of PrevIous CommIssIon/CouncIl/CommIttee ActIon:
8/23/90 Quarterly report receIved by CommIttee.
Recommended MotIon.:
(COMMUNITY DEVELOPMENT COMMISSION)
Move to receIve and fIle the report as presented to the
Redevelopment CommIttee.
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Respectfully SubmItted.
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Robe t J. lj mple. Ac IRg ExecutIve DIrector
SupportIng data attached: Yes
Hard:
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FUNDING REQUIREMENTS:
None
Project: Central CIty &
Central CIty North
CommIssIon
Notes:
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316SH
Agenda of: September S. 1990
Item No.
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San Bemardino Downtown Main Street, IDe.
290 North "D" Stteet. Suh 802 . Post Office Box 1431
$an Eiemardlno. CA 82401
(714) 381-1037
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DATE:
August 51, 1990
Robert Temple, Executive D1rect~1 Redevelopment Agency
AM Harris, Executive D1rectorCf'f:t- .
Activity Report
TO:
FROM:
SUBJECT:
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Attached please find the Main .Street activity report and
supporting becJc up:
* A recap for FY 1989-1990
* As an attachment of the Activity Report is the report
prepared and d1ecussed with Mayor HolcCllllb on the Main
street, Inc. Street Scape
I have met with the Mayor and COIIIDOn Councl1 members
individually and presented this report and a slide presentation
to highlight the Street Scape and.. other accOlllpl1shments and
projects of Main Street.
Please put this on the Committee agenda for August 23rd to
receive and file tor both Committee and full Comm1es1on. I will
be attending the August 23rd Committee meeting in case anyone
shnuld have any questions.
If you have any questions, please feel free to call me at
381-5037.
cc: Corr. Fi! es
Street Seape Files
Act1v1ty.Report File
Attachment
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San Bernardino Downtown Main Street, IDe.
290 North "D" ~et, SufI, 802 . Post Office Box 1431
San Bemenllno, CA 92401
(714) 381-5037
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WORK .ROO....
. ...0...... 0.. ac:w.rxVX.....XBB
JANtiAR~ 1990 w.ro JUNB 30, 1990
INTRODUC'l'ION
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In cooperation with all appropriate Pl;ogr_ Area entiti.s, the
purpo.. of the Main Street ProQr_ (beratnafter refUTed to u
WProgr_II) is to revitalize Downtown San ~no (u 8hown in
Bxh1bit WAW). Downtowll san Bern8rd1no .is defined as the Main
Street ProgrUl AnB. '1'be PZogrUl w111 end..vor to .1IIIprove the
Progr- Area '8 econom1o 8nd sOCial environment; onate a saf. 8nd
COIIfortab1. place to work, 8hop, 11ve, be entertained, 8nd invest;
to decr8U. "aoanoy, 1nCrees. activity, and 1ncreue the tax bas..
This will be prilDar11y ~l1sbe\! by using the national Main
Street Center approaoh (onatad by the National '1'ru8t for Historic
Pres"rva1;ion) , COft8ist.t.ng of.. the following four basio .1811181lts:
( 1 ) Drgan.t.zaUon; (2) proIIOt.t.Ol.; (3) Duign; 8nd ( 4 ) BconcIlI.t.c
Re8tructuring .
I. ORGANIZATION DEVELOPMEN'l' AND MANAGEMEN'l' SERVICES
A. Obtain bu.ines. peraon ~ic1pat.t.on in all stages
of the ProOr-'. development and manag8lll8llt 8nd
wherever po..ib1e relay tha.t.r conoan18, 8uggeationa,
8nd probl.... to the e>>-4s.ion/City.
~u-~ r~t8= Dngoing; 2'broligl1 ongobig
comm.ttt.. ...ting. and act1v1t1.. -- 'acad.
ImprovementlBconomtc Re.tructuring C-"ttee,
Des1gn. and Bpec141Bvent. COIIIIII1tt... Par1d.ng
1ssues. Dc:IwntOWD Becur1ty 2'u and Bpec1a1
As...SJII8nt D1str1ct. BpecU1Cllll!1 wor1red w1t11
c1t!l .tldf, busin... people and Wa!ls and ".ans
on downtown s.cur1ty 1..... ".et w1t11 "a!lor
and C-on COuncl1 .t.nd1v1dua11!1 wl1en nec...ary.
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EXHIBIT wAw
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B. Provide infcmaation 1:0 Plc~a ~ bu.1nu. pereone and
ot:her. d..igned.w increa.e "the under.'tand1ng of 1:he
Progr....
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1. Prov14. dedgn gu1cI.l:LDes, brochures,
demograph1cs, newsl.tters. Lacad. and
sign broCAur., and JJ1atoric .a1Jr".,g
tour broc:I1ure.
2. Provide ~OZ1Ut1on on DrODert:i.. and
.NC'e aV'a:LJ:alt~. ~o IJroJrera. aDDra1.am-s.
de"eloDer.". .1'11I 1nv..tor..
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3. . Prov14ed Hail) street Design OU:Ldel1nas
HeDual to 69dH~erent: groupa or
.1Dd1v14uals.
Repruent individual PlcQvra Area bu.ine.. P8Z'SOft8
regarding !ene. tbey may have with "the city end other
appropriate govezn.ental agenet...
~".~-"'h: Help obtail) bu1ld1Dg and
occup.IUJey permits Lor L~ locat1Dg dowDtown.
par1c1Dg 18sue.... cd.... and otl1er :Lasues.
COJIIIIIUDtcate .witl1 :county and .tat. agencie. to
encoUrage tl1e.e agencie. to keep or locate
tl1e1r various oLfic.s dowDtown. Dngo1Dg.
Participate in "the .dete1le4 planning of 'the Progr... Araa.
Serve in a collaboraUve role in planning, developlllent,
amendDlent.,. revi.ione. and illplementatione of 'the Progr_
to include, but nottle l:l11:lted W, "the Main Street Work
Progr_/Plan, "the city'. Oenezoal :Plan. 'the eoo-i ..ion · .
Redevelopment PlaDS, etc.
JICC-.-.''''.~ '1.8: General PleD. DeveloJ88Dt
Code. Prioritie.. revenue en"..ncement.
Historic pres.rvat1on l'as1c "orc~, and ~g
or'''' n.."ce.
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E. Hold IIIOftthly ...Ung. w infDrll, ga"ther inforMUon and
r8ClO"""8ndaUOniI on :aorogr_ matter..
JIcCO"t.P"'.~r-ta, Hold lIODtl1ly Board
taeet1Dgs and lIODtl1ly and sem1-IIODtl1ly
cOJlllllitt.. ...t1Dgs.
BXHIBIT -A-
Page 2 of 12
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F. Prepare and .w.1 't 'to 'the cO""". ssion q\lart:er1y fiftancia1
and progr..s reports pertaining 'to aU h'0QZ'_ ac't1viU...
JIcr.--,pU--V".t., BuIlaI1tted report quarter~II,
AprU through Jame. JI1~ 1DC:~uded cumu1ft;(ve
lor JIQ1UlU'J1," 1'88, .to .august 20, 1"'.', -
Beptltlllhr 1,'''. "to hceUer 1,"', quarterIlI
report. .wm:~o.ecf JlQ1i1U!1 to June 30, ~"O,
aoUv;(tll r.port, aC'CUllU1aUve recap 01 JlQ1uazy ~'88.
to JUDe 30, 1"0, aDCfP1DlQ1ci~ Report.
G. convene .pec~ Progra .et1Dg. wl1en nee...uy.
~u..--..t., Have ..t1Dg. ~~ tl1e tDe.
B.
COnduct; en annual. lTogr.. 1:ra1n1ng Hminar for Board
-hotrs.
Jk>>""W'u..- ..ta: Jbmual Board retreat
October 22. ~,,,. COnducted OdentaUon
progra to new BoU'Cf ....... JUDe 1 --
"l1eld .pec;(~ IIHt1ng lor BoU'Cf. Pr..ented
.~;td8 8l1olt on Btr..t Bcapeand otl1er project..
I. Publ1sh periodic MWIIletters and disseminate 'throughout
'the lTogr_ area.
Jlca.llllpJf,"~..ta, .aDrU Newsletter (I-I. attacl1ed).
PdnteJ and cUstr;tbu~ 5.000. llaUed to bu81Dess
and propertJI CJWDers. ~.. dev.loper., and
dU.ens on "U1ng lute Also dUtr;tbuted at
l;(bruy. COUDtJI oInca. dtJl ~l. Recf.v.lopaent
.agenC'JI. parb and Recraat;ton. bag1De.... 1D
downtown. BoU'Cf mllllber.. OIuUtrans. and at c;(v;(c
groups wbe" I do pr.sentat;(ons. Al.o maned to
;(JIv.stor. wl1en ehell reque.t :tDt'ormat;ton. V.e
newsletter. as a Jliar1cet1Dg . tool and too~ to
enl1anc. ;(mage. .
J. Ensure contract CClIlIPliance with all aubcontrac'tora, i.e..
architects, Street Seeps arch1'tects, engineer.; etc.
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~J"--r..ta= OVer... contract w;(tl1
VrbanDeslgn stucUo on Street Scape and
bus stop draw1ngs aDd coord1Date contract
wltl1 R1lA aDd OIuUtrans.
EXHIBIT -A-
Page 3 of 12
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K. Bnaure Program object;i_ are z-oH.Ue and kept: up "'to
dat:. by a ~lar review.
Jlc;c.....,u_"-p.u,. Ob:Jecttve. were rev:L..,.,
at B04rCf retr.at. prtortt:t.. war. re-evliluated
. and .et lortl1e lutiare.. Zn June an Bzecuttve
BO~ -.t:LDg ..t to ~e.. ob:Jecttv.. A
. "et1ng 1. .c.{ledul'" ~or July 30tll w:LtIl "ayor
Solcc.bto. ensur. tile "dn Street goal. are
tile .... .. M. lor downtown.
L. 8~t: one copy of all Board of Dil'8Ct:or8 ...t:1ng not:ices,
agendae, 1IIM!t:1ng ainut:ea, .. well as ot:bar official
publ1caUons, 8uch.e QUar'terly new.let:t:ere, 'to 'the
c-i eeion' e BxecuUve Direct:or.
JIcc1o""\P'f-"--..u' AgeDda, lI1nute.. ad otller
IUtlitr:Lal. del:Lvered to tile aedevelopleDt
Aget1C!/ ofllc.. ongo1ng.
J:J:. PROMOTIONAL SERVrt!1l!R
A.
Develop appropr1at:e Program _rket:ing plan 'tool./
package, i.e., brochUrltil, audioviaual present:at:ion(.),
et:e. for un in market::lna 'the Program area.
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J.. a...arc1Jed" data~ d..1.gDed and pr:Lnted.
Dt.~:Lbuted5. 000 color"'. .."rll:et1na
brochure. tZZ-A-l att~). Save d:L8trtbuted
4.0qO of tI1e8.. to date. Prov:Lcfe to
bro1cer., Cb."-r.of C-:_-I'Ce, or anyone
try1ng to attac1l :tnv..tMDt downtown, to
.r.C.S.C. Also, do dtrect lI41.11ng to
developer. and J'Otant1al :tnv..tor. or
bus1n.... U.e as a market1na tool for
bus1D... ret:!ru1tmmlt.
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2. Apr:Ll new.l.tter. Al.o use a. a
market:LDg tool.
3. Vp date v1.ual pre.antatton cont1nually.
Creet:e, eponsor, end .arket: at: lea.t: 'two annual Program
epecial event:. 'to at:t:reet: subet:anUal int:ereet: and draw
significant: coneUll8rll t:o 'the Program Area.
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EXHI8IT -A-
Page 4 of 12
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JICc).........u_~ -ts, P.18D11ed aDd executed
BecoDd a....... J CI11.1.! COole M~.
- pr.pared. a.lert. to wee1c.ly aDd da1l.JI ::=
netI.paper.
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c. Market 'the Progrem ~gh appropriate presentations
(with a goal of one pruentation per quarter) to civic
. organizations ~ o~ 1nqreate4 groups on 'the purpose
.. and Ooalaof 'the~... Progrem Azlp invest:llent
OpPorLomiti... eD4 other nvitalbat~on subjects of
concern to appropriate groups.
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.1. Gave .tnt.IV.!..,. aDd PU'. to ten rad1.o
.tat1oU ~r(Ifa JU''''lI to JUDe 3D. .1990.
:rhe.. were ab'ed at least once. aDd as
.any as L1v. t1ae. a dey ~or up to one
aontJ1.
PU appeared on ('~.""..1 9. 10. 3D. aDd 60
.ecoDd .potS ~rt1II/J ;y....f...... to June 30. 1990.
a1recf .u to ten t1ae. a d_y. Approdaat.
va.lue ~ a1r t1ae 1. .50.DDO ~or tJ1e .u
aontJ1a .
B.11d. abow aDd pre.e.ntat1ons ,to,
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- Pote.nt1a.l tenant.
- Inve.tor.
- lC1n1co.
- Cp~~.e JC.lutcb/Cb."-r- ~ C( eree
- ponce Departae.nt
- Ca.l 1'rans (.1oca.l and .tate)
- Ma1.n Btr.et Board
- DowDtown bus.tne.. people.
- B.B.P.D.B.A.
- Ind1.v.!dua.l group.
I D. Market the Progrem through attendance of at lust one
appropriate trada show per year to recruit new businesses.
inv..tors. and developer..
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~Jf.~-~ts: I.C.B.C.
EXHIBIT "A"
Page 5 of 12
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B. CZ'ell~ a quelUy envirolUll8llt to attract touri8t8 end
l;lOnferancu through appropria~ aooperat:1on with the
Convent:1on end. Vi8itozw Bureau.
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· Serve on Board of D:Lrector. of
Convent:l.on ad Vu.1tor. Bureau.
F.
.. l'rov1ded 2.660 muae badge. ad
~ormat1on to .COl1Vut1oneer..
· Prov1ded progr_ cover lor fib
COl1Vut1on {Zl-B attadJed}.
.. PZ'OJT1ded wel~ .........t'. to groupe
boldb1g COl1V8Dt.1ona at Maru1co Botel
ad Convut1on Cuter.
· Prov1ded Wa11c1Dg l'our brocJJure lor
v1a.1tor. aud COl1Vent1oneer. prclIIOt:I.Dg
downtowll.
· Prov.1ded ~O colored brocl1ure. aDd
500walJc.tngtour brocl1ure. to Maru1ro
Botel ad ConveDt:l.on CeDter.
Together with the cU1". Pol1ce Deper1;lllent, develop en
appropriate cr1lae-reduction/prevent1on ~lan/progr_ that
"1' include but i8 nOt l1.m1ted to, eueb approactMa8 ..
Neighborhood "atch and foOt-patrol urviC811 in the Program
Area.
~,pH.--ta, Wor1c1ng w1t11 Mayor aDd
c1ty .tldl on .ecur1ty aDd revUueB to
1ncre..e .ecur1ty dOWDtown.
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%1%. PUBLIC IMPROVEMBN'l'S. DESIGN. AND RENOVATION ACTIVITIES
A. Together with the C'-t"""'....ionend c11:1', plan a program
of publ1c streat scape 1.mprovUl8nts for the Streat
Scope Progr_ Area. It i. understood by the parti.. that
the ~i88ion has budgeted $2,250,000 for thi8 purpose
(inclu8iveof the $141,985 contained in thi8 contract'.
budgat for publ1c improvement8 planning and prel1.m1nary
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EXHIBIT -A-
Page 6 of 12
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design and, 'that 'the aot:ual 1mpr..,,6lllellt. conat:ruct:ed will
be '80 conat:ruct:ed by or on ~lf of 'the c1'ty 'through it.
~t of Public IfoJ'ka. Malo S~t'. prillary
Z'Up0n8ibili'ty will be 'to pl., in ceoperat:ion wit:h 'tha
cit:y and eo-....ion, t:he8e Dpz'OftMftt. 'throdDh 'to t:h8
prel:f.m1nary d..ign .tagil,including prel......IIl'Y co.t
utilllat:e.. '1'he ci'ty or eo--f..ion w.t.ll have ftl-
.p0n8ibili'ty for final 4Bi!ign of 'the ilDprolr8lllellt.
'that are prel~i1y appz'OV8djointly by Main St:ftlet,
c1t:y, and C~ f..lon. ,'1'hee~~, ...ionwill be Z'Uponaible
,for financing .aid' ~t. oonet:z'uct:ed by or on
babalf of t:h8eit:y (~U8iYil of W. contract:) up 'to
82,108,01$. J:n the eVent tbat the public 1mprOVMl8nt.
de.lred.ueut:1llat:ed to exctld the 82,108.015 in value,
Main Stree:t, oi'ty"and ~..~ion will together formulate
an apprcpriet:e funding plan 'that ..y include conat:ruct:1on
~.ing. '
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· COOrd1.Dat1ng, and ......ing ~1neering
plau ~or str..t. Scape and 1'rautt IIall.
....t wtt1J Urban Dedp St1ld1o, dty
SDg1neering DepartlleDt, and omnttrau.
· 10/2/89, ..ayor aDd C..l M COuncll approved
t1le2'rautt Hall conc.pt. w. are
integrating t1J. d.ta1led d.dp o~ t1Je
bus ~lt.r compoDenb into street SCllpe
pl... Save tmrtructed urban ".stgn
Stud1.o toutend eng1neering drawings Q)
lDclulfe .... to .p. on Pourt1l Street.
· Prodded "ayor a r.port on street scape
(ZZZ-A attacbed).
· Conttnue to work wtt1J omnt 1'rans. JUlJl,
and urban "'stgD Stulf10 to g.t tl11s
proj.ct compl.ted.
· Updat. sltd. aI10II on Street: Scape
progrUl.
· pr.senting sltd. pr.sentatton to
basin..... aDd property owners as
r.quested.
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EXHIBIT "A"
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P B. ~op, u cooperation wit:h cit:y, C'...........ion, IIDd other
appropriate public IIDd civic bodie., a plan w iaprove
public parking IIDd 'traffic c:lzocu1ation in 'the Prog.r:am
Area.
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1. .av. been ...t1ng w1t11 DIu11 2'rans.
averag. oL onee a week.
. Pre~ed pr..entatlcm ..tu1ela aDd
bac1cgrO!DJd .tn.tOnlatlem on tranaportat1on
. Upgrad. on FourtI1 Street.
. Pr..ented 1'rana1t "ell al1d. aIJow to
appropr.tat. COIIIII1tt.... "ayor aDd C1ty
COuue11, DIu11 1'rena 80arcJ, c1t1l1ena. aDd
~ . bua1ne..... .
2. Stucfy' oL ~1c1ng 1...a.
Work w1t11 bus1n..... end 1nv..tora to
acfcfre.. par1c1ng 1.... on an on-ga1ng
~ bu1..
3. par1c1ng structur.s proposed
So11c1t;~ dev.loper. to develop project
tIlat wl1~ 1nclucle ~1c1ng.
C. Develop, u cooperation wi t:h 'the ci t:y IIDd eo-o" ..ion,
a long-ttmllpublic .1IIIproveaant;. ..intenance plan which
will include a f1naftc1ng ccmponeDt;.
. ~J".~r'ta:
1. JlDa1YIl1nllong-ttmll solut1cms aDd future
park1ng o...t .n.eds of future buUd out
of cformtown.
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2. "a.ter planned bloC1c by bioc1c, w1t11 '-.
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overlay to coorcf1.nat. ~k1ng neecf8 for ...
now and futur..
3. So11c1tecf d.velopers to dev.lop proj.ct.
tIlat w111 1nclucle ~1c1ng.
D. In cooperat:ion wi t:h 'the ~i ..ion IIDd ci t:y , crea'te ancS
rec::oauaand appropriate cSevelopment cSe.ign .tandard. in
0 EXHIBIT -A-
, Page 8 of 12
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e fema ~t: t:ha c1 t;y NY 1nclude w1 t:h1n t:ha1r aplement:e-
t:1on progr_ under t:be General Plan.
~."'---t.r perUc:1pat1Dg 1D t"onn&lat1Dg
dtwelopaent cod. .tlUldercr.. -
It. JlPA pre.ated 1Ia1D Btreet t"1r.t plac. _erd
t"or D..ion Gu.:f.d.l1D.. ........1 - OUt.teftd1l2g
Pl.....1~g Project.
B. In cooperet:1on w1t:h 'the (>>-4..1on. creat:e and f1nence e
bul1~facade renoV'et:~bn program for 'the P.r:OQram Area
t:het. 18 c>>n111.t:ent:v1 t:h ~ ~velop.ent: de.1gn .t:endard.
epprovedby e1t;y fer 'the Program Ana. '!'he 1IIIplement:e-
t:iOft ~ t:h.l. Prcgt'1IiII CQ "ronent: w111 be guided by .
edlll1nt.t:rat:.:f.ve PZ'C:lC*S~. t:bet: w111 .pecif1cally define
prcgrem par...~. cper8t:1~. and f1nencing. In '
ant:.:f.c1pet:1on of 8UCh procedure.. included wit:h.ln t:h.l.
ccnt:rect: t. Progra budget: i8 '225.000 which i. ded1cat:e4
'to e.si.t:1ng in 'the f1nencing of t:h.l. Program element:.
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1. POZ1IR,I1ated .i"acad. lIIprovement Fat
r.1IIZIur....ntJli'OF_ to reflect c:1ty'.
lat.st ~t1l and .afety stlUldercr. and
lIa1D Btz'"t'. D..tp Gu.:f.d.l1Des. ZID-
pIementaUon ~tterta pre.ated t"or
approval .~ JlDA C~1..1.on. August 24,
19B9.
2. Brochure d.stped. pr1Dted. and
dtstz'1buted.
3. 1"WO projects are COIIpleted and .lJave
been pa.:f.d:
It Paul ",,'Inton'. DrOD8~bI on Courl:
and.... - S2.951.0D.
It Patd as.ooo te Rock EDterori...
fer facade of '11.1.. Bouse.
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P. In cooperet:10n wit:h 'the Coaua1ss10n. creat:e and f1nence a
Progrem t:het 'w111 abate nu1sence/nonconfoZ'lll1ng signs
( e. g.. signs t:hat: are not: in confO%'lllllnC8 w1 t:h t:ha C1 t;y' .
development: design st:andards). The 1lDplement:at:1on of .
t:h.ls program ~t: will be guided by ."1II4n1.t:rat:1ve
EXHIBIT wAw
Page 9 of 12
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procedure. 1:ba~ will .pecifically define program par._
1I.1:eJ'8,Oper.~iOllll,end f1nanc1ng. In 8n~ic1paUon of
.uch prooe4ure. included wi 'thin 1:h1. Con1:2:'aOt;'. Program
BudO.~ i. .30,060 which i. ded1ca~ 'to _.i.~~ in tile
financing of ~.Progr.. eleaen~. =-
~_~1".- Kbz
J. P~.ted a.1p-.nh.ncement grant
r..t.JtbUr'....nt program to ...t C1tJ1'.
J.t.at 11e~t11 and .~.tJ1 .t.~uda and
H.tn Street .D..1p Qu1cfel1De.. Pr..8nted
to SA Co.ID1..1on, Auguat 24, J989.
2. Brocl1un d..1gned, prtnted, and dtatr1buted.
G. H.". four building. 1:ba~ are proce.dIng wUh 'the PZ'ooioSlll.
kCo-,p'''.- -t.:
· R1cb PJ..t1Do - 560 Nort11 Arrowl1ead
· au company/Pourt11 street PJ...
· Hatn StrHt Car WulJ/N.18.an - B -
R1aJ.to - Stoddard
· 696 Nort11 "D" StrHt
· Sev.raJ. otlJer bua1ne.... have a1JowD 1Dter..t.
IV. ECONOMIC RESTRUC'l'URING AO'IVITIBS .
'.
A. As.iR.ll .pproprIeg Program Ana .genci.., brokere.
landlord., .~., in filling ez1.~ing ehop and office
v.canci.. by recrui~ing end/or referring .~ l...~ four
po~8n~i.1 Qnen~. per querQr. Bmphe.i. will be p1eced
on .recrui Ung and re~a1n1ng bu.ine.... 1:ba~ will ~ 1;0
incre... foo~ ~raffic in general, and evening and weekend
.ctiviU.. .pecifically. The.. .ha1J includ.,' bu~ no~ be
1ill1~ 'to, .uch bu.in..... .. g8neral aerchandi..
r.~.i1, re.~.uran~.. en~erhIruaen~. and .ervices.
'l'hrough such .ffort., Main Suee~.ha11 bring abou~ .
n.~ incre... in occupancy of 3.000 sauare f_1: of .1:rH~-
fron~ r.~.i1 and 10 . 000 sauar. f..1: of .............'E'Clia1 office
BOae=. .aell va8r.
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EXHIBIT "A"
Page 10 of 12
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B. A8.i.t ('~f..ion end city end all a~o~1ate P%~_
Area agUC1.., brok... land.......,.... d_l.......... am., in
'develOPing 1:boeir Propertl..by q,c.cdtino, nferring
a'tld/or e..i.'tirig,.t l...t 'four 8uCh' entiti.. eacb quarter
through the daftlop ,nt-entitl-.nt procaa. ~.g., city
land-u" a'tld building-patIII1t proca..) an4/oz ,projact-
nnancing ~.. (e.o., private financing, a. wall as
l!IIlY local, .'tat., or federal financial resource.,
.tncluding wch .~ a. &lA, BOA, BUD, etc.). Blllphasis
will be pla,*, on hCZ'Uiting, nferring, an4/or a..i.ting
develcplllnt. that IIZ'8 QONli.tent with the city'. develop-
ment de.:Lgn .talldard. which .upport; the k1nda of business
operations defined in lJ1...."'u' 1 aboVe.
, .
Ac;,^WI.~I".-- -tII:
.
1. RetaLt s~ce 11lled: 3.600 sq. 1t..
ereat1ng 14 new jobs.
2. 011lce s~ce 1111ed:, 3.500 sq. 1t..
creat1Dg 13 new jobs.
3. Work w1t11 ~ers. .1nvestors. developer..
and .ppra1sers to 1ac111tate sale of
pro~1.s or to recru1t Dew bus1nes.
doImtowa. OfteD tIle.e sales are not
completed 10r Var10us r.uons. Host
ofteD 1t 111 because tile eC'O')OID1cs are
not there but Z st111 .pand a cons1darable
lIIIIOUDt of t1lle work1ng OD tiles. projects
and w111 cont1Du. to do so. 1...:
.. P!rst Pederal Sav1ngs and LoaD
.. JIDdr.uon Bu1ld1ng
.. rlJr11ty Bu1ld1ng
.. Property at P11th and "G"
.. R1ch P1ut1DO - property OD S1erra
and P11th
...
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.. 478 North "D" Street
.. lC1nJco'. - worked w1th them approz1ute1y
OD. year. :they w111 be locat1ng OD South .
"E" Street - out 01 the doImtorm area
EXHIBIT "A"
Page 11 of 12
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C. _tun ez1a1:1ng bu8ines... by track1ng bu.inea... in 'the
area, evaluate 'their ne.d.,. IInd intervehe where ~.ary
'to enaure 'their retention.
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~. .eta1necl/ezpandecl 7,300 sq. ~t. e4 ~~1C8
spacel reta1necl and cre.ted 30 :Jobs.
2. Zden.tH1ed C~ :rraus Deeds ~or add1tlonal
e4~lce s,pace, as lIe11... slJops, .1abs, and
lIarehoua1ng. Pormulated a propos~ to .et
tI1e1r ~'. ZdentU1ec1 .. slte and presented
the proPO.~ to C~ :rraus at .1oc~ end state
level.. De propos~ 111.1.1 keep up to 2,500
emp1OJ1ees downtown.
.. .lit the Mauor' s reaue.,t.. th1s DrQ1eet 111.1.1
proceed LUJCfer tile Mayor's and JU)Jl' s
d1rect1on.
D. Develop lInd1apleunt a Progrem .eU-sufficiency effort.
Thi. effort 1. directed 'toward. enabling 'the Progrem to
be _f';'funde4. '1'b1. effort w1ll include _thode by
. which the P2:ograiD will obtain financial contributions
'to Proor- aC1:ivUi.. 'that are beyond 'the acope of 'this
contract but .y be uHd 1n furtherance of Progrem goals.
The Progrem .,ill endeavor 'to obtain at lust 820,000 in
contributions annually. Such contributions ..cban1....
can include." but w111 not be lilll1ted 'to, such 'things as
meIIIber8h1p dua, fee. for .ervices, grant., 1n-ktnd
.ervices, etc.
..
&C-Wl~~I".---..t.:
Zn-1c1mJ c:ontrtbuttons by pr1vate sector
(Jenuary tIJrougb JUDe 30, .1990)
1. .7,050.00 in 1c1mJ (rent subsld1es)
2. .156 volUDteer bours z .6.50 . .1,01.4.00
3. Planed and ezecuted Cb1l1 Coo1c O~f -
.1,948.00 (t1c1cet s~es, pr1vate
donat1Obs, and in-1c1mJ contrtbuttons)
4. .50,000 ~ree Md1a coverage
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EXHIBIT "A"
Page 12 of 12
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Table of Contents
heacle aDd_
~"Y-.eDt Granta _ 2
I)(j....~..... CI-"''P 4-
Matn Sbe.:t o........Uw
AooP"'I.1........enta _ 5
....." 'IWr 8
Matn Sh.0.4 u..,.e BaD _8
.Hew Bt'~.ee aDd
~"on. 12
Downtown Events 15
!
!loud of Dlrecton
. Cbabpenoa
~ . Dorene ~'r.z
Vloe-Cbalrpenou
Jary t!a.m..
Wally Green
.Iantaq
DavId BeUla. Ph.D.
Conrad K:nowles
Ilaolltl... DJnetar
Azmlfarda
Boud II-~
. J.......~ n.t_Y\)'
KeD Hart
Rod N"n......Jd
Jm1 p.........
,.,.. ,....,IlP~ at""""""",
......qfOtiuit Gn4"fit pore qf
".. JlW-'lf..Gn4 8IQn..........
. alent,.,... 7tr-...fm,p._u
..... aN -,d,,..,...
Main Street's
Putting on a New
Face
P rope.l,y or busIne8a own-
en mtbe MaIn SbutProJ-
ect Area are ""lgJhle Cor
grants to remove olcI IIIghB or
Improve 1ilcadee. .
IluUftI.lDltlatlftOll the
put ofhlba... uuI ""I-L7
cnnaelw .. nqtdncl If dOWll-
tcnna .. to ....ch Its eCOll-Ie
poteDtIaL
In order to .....t Ind1vldua1
eff'orta, MaIn Street adopted two
rdmbur8ement grant ~6IDa
to ald bt......... and proygl;)-
owners m upgrading their IIIghB
and bt.f1"'"" .
MaIn Street bas ""'P1Jftecl
parttcfpllUon 81 much 81 poe-
aIblelnorderto encourageaman
bu....~ .and properly owners
to parUclpate. 1begaDtB will be
awarded on a ftrst-come. ftrst-.
served baaIs for projects meet-
fDg apecI8c: cr1tel1a.
hank RI.hl.etz
Ez-OJIlolo 11-.....
Coop:ll'fhn--hers
Eatber Eatrada
.HOdDe Mmer
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Sign Enhancement
CkaDts
· Grants are awarded on a
two-to-one mUo. For every two
doUara of private lnve8tment.
MaIn Street will &rant one. with
a m..........m oC$l.I500partlclpa-
Uon by MaIn Street. All &rants
are on a reJmburaement ba81s.
PubUshed
b)'
MAt" Street, Inc.
290 North "D" Street
Suite 602
San Bernardino, CA
92401
(714) 381-5037
2
- - - - -
.
IleqaInmeats
· Prfor Wltttmappmwd 8Dd
review by the Main Sh...:t De-
e ~~~'=d1ngpemllta:
· Canceptualdraw1ngsofthe
project:
· Bids from pror-..o.,.', Ji-
eeused contractors:
· SIgns must be CO""I"'tfbJ~
With bW1dIng c:lesfgn 8Dd ICale.
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Requlremeats
· PrJor WI1ttmapp.~""'8Dd
TeVfew by the MaIn Sheet De-
. 8fIn OJ.......IUeej
· Proper bl"''''." pemllta:
· Ccmceptualdraw1ngsofthe
. c:omp1eted prqfect:
· . Bids from proful'''"'"'. Ji.
--oed CODtractom:
· 'Ihe Main ShM DeaJgn
QJ""~1fnt U......l ta to be used
as a guide;
· . All work must be done in a
q , WOI~)11r(l. prof'aaionalman-
ner, .........tent With all clt;y and
COUIlt;y codes.
R..tw"hunemeat
For both plogk..ma, Snvofces
for c:oDip1eted work must be
aubmltted to MaIn Shed. Re-
fmbursement WIll be made
WIthin SO days on pre&ppI'6l'af
projects.
For either more lafonaa-
dOll about tile PNJrUU
or aD 'ppBoadOll. pleue
cllUlIaba Street at
(714) 881-s087
Main Street
Presentations
Available
Main Street baa two allde
ahows for presentauon.
One of the aUde abowa ta about
the MaIn Street propm, Ita
goals. 8Dd what It baa accom-
pUshed 8lnc;e Ita inception. '11ie
other aIIde ahow ta about the
i rvtbS.t1 ~TranaltMallbelng
~ by MaIn Street and
OMNlTRANS. '1bf8~taUon
~l.f.,. the malI'8 downtown
.
.
...
...
Facade Improvement
Gluts
.. RdJDburs-.eqt arenta up
toa ....-.... of$5,ooowm be
made at a taUo of three to one.
For every three doDara ofprtvate
In......l.._.t, MaIn Street WIll
grant one. .
tnpd.
MaIn Street also baa Jitenl-
ture about Ita program, a bIa-
torlc!Il wal1dng tour of the down-
. town area. and the Herltage 8Dd
M1Ie8 Houses.
PRr-botJona also are avail-
able forlnve8tora and \l8era
wJabJng to tnowmore about the
opport,mfUes in downtown San
Bemardlno:
An;yone wlAhfng to know
about the MaIn Street program
and the rev1talJzaUon of down-
town. pJ""ae contact MaIn Street
at 381-5037.
Streetscape
Construction
to Begin
September 1990
Engtneertng draWSngll
are I1ear rnmpleUon. 1be
8treetacape prqfect wl1l be
gotng out to bid m 60 days.
Construction of the Main
street 8treetacape wl1l be-
gtn in September 1990.
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~ng. 41.."......,., cIoamCauIJI 0Il~
. as pcirC qt.....,.,. c:t.cuaIp ClIIIIQHIfp. ..
.... lit tIaanb and ~ tIa-. do
-....... dine to fmpnIDe doIDntmm,. ........
Downtown
Gets A Clean Sweep
One or MaJn street's goals fa ImptOvSng
downtown's Jmage. MaJn Sheet congratu-
lates the mayOr on bf8 bllght-abatement program.
. Uain Street encouragea eftI)' downtown bu$i-
1""" to take pride. In the dt(s appearance. In
~~to "'.f......fll the cleanUp's mOll'mtum. each.
buaIneu can cor1Unue the program by beIn8 reo .
aponaIb1e forb own piu...,.Li and s~
area.
.
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Burbank Elementary Benefits from
Downtown Clean Up
VanlrDeveloprneJlt~smalnteDanCe
sta1l'Wau.warded. ~ fQr their part1clpaUon in
thedawntownObrSatmUCIe8n-UpProgram.1bey
donated ~moneytoBulblmkEJ....-n""'YSchool.
located In the ftrat ward. to provide Chr1stmaa for
needy r.l1m1fes.
Q"ain Street ...
...Shaplng the
Future of
Downtown
San Bernardino
Goals:
· To revJt.lh'~e down-.
town;
· To Improve the eco-
nomlc and .oclal
:r envlronment;
· To create a
Bafe, comfortable
place In which to
.J!.ve, .hop, Inve.t.
Vd have fun.
M am StreeusgIY. -
. Sng a new.dJrec.
Uon to down-
town San Bemardmo.
MalnStreetSaaDODprOflt
C01I"M..uon founded to
revitalize downtown by
.lmproyJngthe ..............,Ic
and "el environment;
andtocreateaeafe,com-
. fortab1eplaceln wh1ch to
work. Jive. shop. WIlt.
play. and 1nvaIt.
MaIn Street works
With prof'easJonal, com-
merdaJ. retail. and aerv-
Jet businesses to aid business
retenUon. expana1on, and mo-
caUon downtown. MaIn Street
acts aaaf'ac:l1ltatorand informa-
I ~ clearinghouse for buai-
.""ea, developers. fnvestol'8,
and P1..~ty owners. MaIn
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Street _ef.,hof"e a dehoM"lr of "IbeMalnStreetexecuUved1rec-
avaDable lIpace and l-upe.l:Iea tor appears on telev1a1on and
for eale or Jeaae. oladlothtougboutSoutbem CaIl-
MaIn Street aaalata bo......... fOlDla. t,-llf"illateneraandvlew_
OWZlert in IU'tU re"""i fiom el'8abouttheadvantagesofdolng
reJocaUOn.to I...."....", IfMadn tn...... In downtown
Street.SaUlJllble to supply ape- SanBemardlno.
d8c needs or Inf'ormaUoD. the . Hundrtxlaofpeoplelnqu1red
bo'-.IpeIBODSareferredtothe about tp.ef"".and Investment
appOpltQe ~ or prof'a- opportunlUea downtown. From
11111\'1" krvfce for aaatataDCe. u.e ~, and other
. MalnSbJaaaalatmcecol.11tJ- aourtea.MalnSbe.:tbaadevel-
.uee.With a foUow..tbrougb pro- . oped an rxceDent maf1Ing and
gram to ensure that the' contac:tllatofbualnessandpro-
tn'''"e8.pe,raon"a-.daare-. . feialonal people throughout
DowDtcnvn revltallzaUon... SoutbemCal1famla. MalnStreet
top pdoJUy fciir both the mayor baa produced a f'our-color br0-
chure for dlatrlbuUOn to
investors, business
people. and developers.
NJ part ofpromot-
Ing downtown, MaIn
Street COmmissioned
drawlnga of 17 hIstorIca1
buildings and pub1lahed
a waUdng tour brochure
featuring these histori-
cal sites. 1be brochures
are distributed through
the ChAmher or Com-
men:e. civic and ..........u-
D111 groupe, hotels, Con~
mUon and VIsItors Bu-
reau-and tbeMafnStreet
ofDce.
MaIn Street's ceo-
nmDic development plan
attracts businesses Into
downtown. ThlS~.
strengthens the down~ .
town business c:1lmate.
8I1a vacant retail and
omce space, improves
downtown's Image, aids
bualnesaretenUon, provl4es ad-
d1Uonallnvaltment and busi-
ness opportuntUe8. expands the
tax base. and creates and re-
tains Jobs.
Main Street's Impact on
the Downtown Economy
January 1988 through March 1990
· Total Space Retained: 30~054 sq. fl.
· Jobs RetaIned: 289
· New Space FUIed: 109.131 sq. fl.
· New Jobs Created: 221
· Renovated Space: 23,'76 sq. fl.
· In-Kind Contributions and Donations:
$200,290.
· Grants Obtained: $265,000
&Jld """'m'.lll council, and they
strongly 8Upport MaIn Street's
goals.
Ilartet1D8 UlCl PromotIon
Marketing downtown Sa an
Important Mafn Street function.
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Preserving Our Heritage:
Main Street Publishes
Historical Downtown
Brochures
~:.
T. hese.. * ch_wb.p tire. fna. bto.hdre.
ptOmoUDga dowbtOwn bSatolical Wl'11mtg
tour and the Heruageand Mf1eaHouaes. Guy
~ was ~...ft"..fcmed to draw 15 hu.t-~
taut downtown hlatarJcal.~ta.. '.Ihe drawSap
were done from pbotoa in Steele'. Pboto CoUec-
Uon arcbIve.
'!be brochure was ~ to p...."'* In-
. tereet In the dcnmtowD area .mq both real-
denta and YJaltora. '.Ihe WJ1111rt"a tour and HetI-
tageand Mf1ea Houae brochure ia dfatributed
throuah MalnSU...d. the Qm.o::ullon and VJaI-
tors Bureau. n.~Nn of Cftntmerce. CeDU8l
LIbJar;y, and the Maruko HoteL
Opera""e 8Ite -1882 .
":D" 8tre1t, lilt........ TIdnI iuadl'ollltll
-.
BoaQaena 1Iote181te - 1817
IoatJaeut ClOIIIer otl'ollltll ad ":D" .to......
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AIIlIIl 11._...'" lite - UIS
KOItIa ..... otTldld lleftohM "D" 8IUI AmnIIaed
,.
CaIItanaIa.,..- tre - 18:18
182 W..t I'Dartb Itnet
CanaeJIe~-1101
8oatJaeut. ~.... I'Dartb 8IUI "D"
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1182 CcnIItIao.H lite
Ioatbeut 4111_... fII Coat 8IUI "&"
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"M uk yoUr ~...... for the October 19 MaIn Street
~Maequerade Ban at the Irfaruko Hotel. The
" . ._..1 event sa Mafn Sta...4". WIll of eaySng tbank
JOUand ~r""g IIOIDe of the ~ wbo have contr1b-
uted to cIowDtowD J'el'I..-uao.
MaIn Street could not have IlC<<)ftlpu.~ an1thas with-
~t the suPPort oltheprtvate aector. The "..,....ft. OOI1'.mu-
Dill'" sblIred MaIn St:reet'svlalonand 'beengenerous with
both tlme and 1Doney, wblch sa apprecI~ and neces~~.
Downtown's eccmomtt' ratruc:turIDg requIrea the busJneas
OO""t'mt'119'. c-i).~I.L~.....M'ltT . Everyone is IDvlted. mdlNst.
nee... are ~ to sport..... a table. We an have a
veated sntereat In downtown's vltaJill.
1989 BaD Is Year's Downtown Event
If yoU ",I-sed the 1989 eveDt,JOUmlaled oneoftheyear's
. bl&"'ugtlta. At the October 27 baR. Hany Blackstone. Jr.,
. and bls IntemaUonaDy famoua show of magic and muston
......~ the aOwd who enjoyed a Dlght of perfect weather.
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-11ent food, and p-eat dance mua1c. Costumes J'II'W'CI
Jrom w~ WCllll8ll to a pink goIfIJa who.tole the ahow.
. '!he ~ olthe baJI Sa to lI81ute the peop!ewbo bave
. madeeontrlbu.tIona to downtown and MalnSbe.:r. eIbta to
rev1taJfze downtowu. .II81orW. R. HC'I........h waD """"'1Ift
oC the Year Award Cor hfa atrong aupp.d. Of MaJn Sb...:r.
goaJa. 'Ibe~haamadedowntowD"revlfttl_tIoncmeot
hfa top prIorIUea.
~ Eatbel' Eab'ada and Nozfne MlUer were
awarded theft m~gJr' wands Cor capturing the YSaIoD and
. plJs of Mafn Street and theft IeaderahJp In getting the
~iUD 'n,p'-"mted.. Fnmk Sc:bnetz ac:ceptcd the award
Cor the.,.I""..n Plaza. which won an award (or Ja'1dscapfng.
Roger Henderecm accepted bfs wand (or the New a~ Cafe,
Cor Us Nmtfnn'", efl'orts to pnMc:Ie evening entertafnment
downtown.
Don't mJas the 19 October 1990 nfgbt of Mafn Street
~c. MarkyourcaIendara. 8electyourcoatumes. and pre-
! U to eqJoy.
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. B..... .;:.. few the MCGIld dq
":I. ~t...,.c acuYlU...
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oCongratulations and Welcome
M BIn Street can 811Sist
you With your move or
. ~".'on MafnStreet
fa a fadUtator and mfozmaUon
c1earmgbouae aaalatIDg my
bo.-. or Jmeator m "'q)Ul_
. ~I'M-Ucm. or1ocaUngdcnm-
~ AaanaddiUonalaJd,Mafn
Stl'eetbaa ~ed a dahohank
of ....n"'h1e apace and propa..
ties for lease or 1I81e.
AnJone .-lrf..g a new 1oca-
Uon. I!lq)D""--v. or new t-lhIU
fa JnvJted to ..heck WIth MaiD
;.. Sb...:l.
stanfield a Wamer ...
... Growing WIth
~wn
Ger81d II. Stan8e1d, who
. lawfor 12)'e8J'l1tnSan
Bernardmo. returned m 1985
. after haVfnS practiced Jive years
. fn nartbem California. He
opened hf8 ofDce in the VanIr
TowerfDJune.1985. Hlsfuml.
ture had not 8I'Itved Jrom Red-
dfni, 80 be Jnten1e\ftd hfs pro_
.peetf~ otDce .taff OIl beach
cbaira.
'lbe ofDce fa now JW1y fur-.
:nt....ed and baa grown Jrom one
I empJoyeeto 44. In 1986, Chrfa-
'. topber Warner ..........~ a part_
ner.
Stan8eld &: Warner'. fDltfal
1.000 IIqUaJ'e feet of o1Ilce apace
baa rer-tlyincnaaed to 9.000.
1he Jaw.1Jrm of Stan8eld &:
Wamer.~tnper&onal_
. fqfuzy defense. fa Proud of San
Bemardfno and feels prlvIleged
I ~cfpate in the continuing
~ and WOwth of down-
town.
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Petro'.~'~""""""''''''''''~'''and_a- tell
co qt}'Ice... IN .. ~ .fte ClIIIMr, .nm Rock, fa
,,~ In.". 86 404''.(ac~IfHln.Pf 1._41lwnt '" "I7Nino
1he Miles House is an 1883 Queen Anne Vlctorfan house. In
1988, 1t .. _teet to be d.....to1f'bed.. WorIdng With the Hlstorlcal
$oday, ll'ourtJ1 Ward ~m"'I""n.MJke Maudaley spearheaded the
eft'otta to lIIlVe the buJ1d1ng. Aa. nau1t, the Miles Houaewu moved
to Ita present """'11on.t 7e4 North "I)" Street.
Re8toDlUonand COI1ygllllOD as. prv~I""!'Il o1Bce buJ1dIng wJll
be completed m about 60 days. 1he 2.600-IIqUlU'e-Coot buJ1dIng fa
now ........, fOl'...... WhIle mafJitafnfng the bWldfng'a hfstorl-
cal chann and fntegrJt,y, it features all the --'tles expected in a
modern o1Bce """'J>1mt.
. AnyfDt$'eated pror--..l uaermayCODtactMafn Streetat 381-
5037 or Jim Rods: .t 864-21520.
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Papv RecycJlDf
Stan8eld &: Warner baa
fDltfated . paper-recydfng
~'&JDtnV8DII'Tower.1he
bWldfnc matntenance de-
partJi1enthas agreed to pick .
up the paper Jrom each of- .
flee.
Main street Welcomes
the law lima of Walter &:
~"'on and W1lson &:
Hogan wblch have recently
leased o1Dcea at 290 North
"D"Street.
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town. area. They chose to re-
main downtown for the custom.
.... COIl1IeDfeDce. To 1Urtber
lc:tentIfY tbeI:r company as a
c:entral clfl' --seney, the ofIlce
..... "-....oed to reflect the con.
cept of a Cl1;y WIthIn a ~.
. . Central ~ IDauranCe II a
fWI-JIDe Inaur8nce agency ape-
. ....11-" hi -(lMI.rqft'dal IDaur-
8nce for medium to large busI-
.... Central Of;y uses a wide
~ oflnauranee I!nl7lpanlea
tor dafl,ywork and works exten-
8I\Iel,y WIth the -cess and BUr-
plus JInes mar.ket for "lfRenlt
and bard-to-pJace maunmce
ba,.......
Central Ofl' baa a Ilep8Iate
Jlfeandbea1th-JnsuraDcedepart_
"''''n. a dlvIsJon to handle IRS-
. 125 p."" and a per&onal tn-
8Urai1cedepartmentforautoand
hoiDeowners' fnsurance.
Major Rehab:
Coussoulls Development
Moves Corporate OffIces
to Downtown
Cousaoulla Development
~, wboeeprlmary focus
.11 large-aeaJe Jand-development
projects, moved Ita corporate
headQUarterll to downtown San
BernardIno.
HavIng outgrown their long-
tfme Rrd1anda Ii1c111f;y, company
.PreSident lffck Couaaoulla de-.::
clded to make bfa Plaza Del Eate. .
proper1;y at 341 Weat Second'
Street the new corporate head-
.QUarterII. '1he propert;y under-
went atenatve reDovaUOD, tn-
dudfng~orremodelJng of the
buIlding'a Jbat floor and a com-
pletely rebuilt 4O-apace parking
lot.
(See COl aocJ1s Development.
pogel,fJ
Central City Insurance Expands to New OffIces.
1oc:ated downtownatnce 1974, Central Ofl'Inaurance Company
outgrewtbelrprevloua location and moved to Suite 1200fthePadflc
SaVJpp8ank BuIlding. BydoubIJDg tbeI:r ofIlce apace, It baa mote
emcientWorklng apace tClr Ita 20 Ioc:alatal' and fii10ugh room forre-
glonal atal'meetIDga.
One of the two operating ptindpala, Jobn NSx, serves as com-
panypraJdent and c;.-.n.n.ercIalJInes manaaer. '1he otherprfndpsl,
. Jan Colt. Is the peraonaI Insurance ltnea "'.""IeI'.
~ to Jabn NIx, the ~'" waalooklng for qualIf;y
(~ceand hid IeVI!I'Bl o1I'ers 1iom ofDce ~~ out of the down-
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eou.lI'* ~_P....d
Iftlm pope 13
11I'. ~. a Southern
Ca11fomaa bW1cIer and land
developerforover25yeara.1eds
the aubataDUal upgradfnl ofhls
~~ complements San
. ~dOwntownrev1ta1l-
..~ elliara liPealheaded by
the MaIn Street: ~am.
, .
CongratulatIons on the
Employment Develop-
~em Departmem~ Ex-
~anslon and RemaIning
Downtown.
1be 'nix Branch of the Em-
ployment DeveI"J)ment Depart~
meat and liltaft' of 22 baw: Just
moved Jato 5.800 square feet of
prfmeomceapace at215North
"J).Sb....t. One of 37 nfQcea.
the ~ Bemardmo Employ_
Illenf'hxDJatrfct 01llceadmml-
atera the Joca1. tax audit, advt-
1M1ry. and """'Ptl'lneeprograma.
1be 'nix Branchbandlea
.tt.....trattveand enforcement
. f'unc:U0l1a for audit and cOuec-
aon" of ~1oyment bur-
ance. StateDttH\bJ11~J:naurance.
Employme..t 'batnfng nx. and
State PeraonaI 'nix Wltbhold-
Jng.
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cae-. ~ to w,J&tJ .............. .RIdl1rt.......... and ftomas
DoIJaInfck at tMJIna. ...... qDba.
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Fullerton, Lemann a Schaefer Consolidate and
Expand
FuDerton, 1-...., at Schader OOI1IOJldated their ofBc:ea 1iom
two bulJdmgaJnto 10.000 &quare feet of con.~~.I_t, elegant apace
In theT-t1.....lJ BWIdIngat215 North -0- Street. 1beflrmhu been
dCJWJltowll__ it was fCRmded by RQbert Fullerton 48 years ago.
1he flrm has seven a~ and a profeaalonal ata8' of 15.
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'ervlceatoAn.n",,,t IDaUtuUons.
Saxon. AIt, Dean, Mason. UtlefDaUJ'lIDcet'Jf'ft\panJea.leas-
Brewer Be KIncannon Ing ,.....,P"n.... and general
bn"""ess corporaUons through-
1he Jaw flrm of ~"'OD, Alt, out the United States.
Dean. Mason. Iht.wg atKln...n_
non has expanded Into the San . Hogen J. Kallemeyn ..
BernardIno market by opening
their JDJand Empfre oIDcea In
Suite 710 of the VanIr Tower.
1he o1Dc:e is "".n",ed by James
E. Bwtlott D; 1be 8880date at-
torney is p....eIa Seara.
1he flrm was Conned In 1978
and currentlyhu mare than 30
attor11e1' and plU'Jlt~t, In San
Diego. Orange. andSanBemar-
c:Ilno Counties. 1he Jaw 1lrm
provides a fuU range of
.-
1he law corporation of Bo-
genJ. Katl~f'yDhu1eased law
oJBc:ea In the TAn....n Bulldlng
at 215 North "J)" Street. Mr.
KaJ1emeyn and his a88Odates.
JudltbA. Synderand Charles E.
Stevenson. 8p-t,,1t!P-t' In Work-
ers' Compensation. wrongCul
terminations. d18c:lp1lnaJy ae-
tloDa.l..lhetuent, andunemploy-
ment compensation.
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&'m,p"""',..r.."""""Notman~hC1"""~
.oT....... III Cd i....., PUtI& _...t. "
-Sandwich Plus Adds Flavor to "Downtown
Brf&Itte Nonaan f'-'-~ Orange CouJ1W ~ r.htft9 W1tbout
"1Indfn,J a ..tfhble ......tkIQ. After lurtber ~ location and
Dl8rket. aile dIacO~...ed, like man,y othen. tbat dOWntown San Ber-
e oft'er, the beat OPPud&m1~. ". "
.. """'...-- -- ""- -.-.......
. ioupe. aaDdwI~ and yogurt. ~ Honnan Ja quite
h_lth~ and uses quaII~ fDgred1enta along WIth low-fat
prodUda. Sandwtch PlUs alSo deJ1venI.
Downtown Revitalization
Needs Positive Approach
The cumulaUve totals of .pace JlI1ed and increased employment
WuatJate MaIn Street'. poslUve bnpact on the downtown area.
Howw;ver, each pro..... f;vandbualneaa owner~ahare thereapon-
albIlI~ far "'."''1g downtown what he wanta it to be. 1'bIa am be
.""""'Pl'.heel only With a COClperaUve. poaIt1ve approach to the
challenge.
Downtown I'eVStalizaUon will .. aCl'~"abed: howe..... the
degree and quaI1~ of.ucc:eas depencJa On the attitude of everyone
ftIved. AposlUveapproachwWproducellkeresulta. Eve..rOuc:Ja
"'encecs to work together and take an actlve. poa1Uve part m
"'''J)''1g the future of downtown.
Itls Happe~ing
Downtown'
Lombard',
EilJoy an ..19"l fWl-aemce
a1terDQob tea Cram 3:00 p.m. to
8:00 p.m. at l.......bard.. m the
MarukoHotel. l.......bard..PJano
Bar Ja open evezy evening. and
~tr'. Cocktan Lounge has
Jfvoe entertafament.
. New City Cafe
'l\aeadar- Amateur Night and
Ocmg Show '.
wedneadaf. Jazz Nfgbt
1hUI'8daJ: VaudevWe Nfgbt
~ &: Saturday: Ownedy
Night
Sunday: Dinner 1beatre
'nland Empire Symphony
Association
21 April, 8:15 p.m.
IDJand EmPire Symphony Or-
chestra. Stewart Robertson
cond"~""
PI~ Brahms' Vfoltn Con-
crertolWJWamPreucll. V1oUD)and
BerJfaz' Sumphonte Il:IntasUque.
CaW'omIa 1beatre of the Per.
fonmng Arts. 562 West Fourth
Street
11cketa: $25. $20. $15. and
$10. ~t for senior clU-
%enS and .tudents. Call (714)~-
381-5388. .. -
July 4 th
Old-Fashioned
Celebration
Fireworks . Food . Full
"Seccombe Lake
BeafDI at 3:00 p.m.
CIIOJe nab OD JIIIe 18)
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Main Sh"",t, Inc.
0290 North "0" Street, Suite 602
San Bemardfno. CA 92401
AddraI Cou.....tlw. RequeRed
o ,-- un.
NONPROJITrORO.
u.s. POSI'AOE PAID
SAN BERNARDINO.CA
PBRMrrNO.837
Main Street Event Calendar, '
WeeL. JaJ.F 18 '
C. L D. Grapes &: CJcnar.
met. &:30 pm. to 8:80
p.m. Co-spOnored by
MaIn street. Rotuu....
Col.mW (A,"A.~~t
(>nter
Restaurant RevIew. down-
town restaurants.
, MaIn Street Mo".1 Fund-
rafaer. Masquerade BaD.
and awards cere:many for
those Who contributed
to doWntown Jmpl..y~
melit. Maruko Cou...-ntton
center BaDroom
~c on the Plaza
CbrIatmaa Downtown
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~. Oct. Ie
Bat.. Oct. :10
I'JL Dee. 7 .
Main Street to Co-Sponsor Grapes a
GOurmet
Ato......1 gultariatConder ~a"o1zwIU per-
fonnattbeJuly 13 WIne and food festlva1bene8t
sponsored by the FrIends of the center for 1ndI-
WluaJa with DJaabfl1tlea and MaIn Street. Last
year"e event. attended by more tban 7SO people.
raised DeIU'Jy $15.000 for C. L D.
WIDe taaung. bora d'oeuvrea. WIne, ~t
aucUona, and gourmet food wl11 fUlthe lobby
area of the Col.mW 'Govanment center. 385
,l'WorthAmlwheadAvenue. ~....'allon donaUon
\ ... $115 at the door. WIth advance donaUans $10.
For JnformaUon and advance U,,1rMa, caU (714)
384-15426. . ~
Sturges Auditorium Events
IIueIa au tIIftntCIa ApJU21. Saturdays and
Sundayt. 7he Jlemolll <<.~ JIoruJDus. by
Arthur MIDer. Sturges Group :
ApJU28
Jazz ...eat sponsored by the
1",1.",,, R:..:~d\e S,ymphony GuIld
IIqI
Meet the Judgea
IIq 2.8. aa4 11
A musical produCUon for cbJ1dren by The
NaUonal1heatre for Children. San Diego
1Ia':10
Kldsjor Ameraa, presented by the
CalIfomta R1..........")' Set,ool I
IIq 24 .
Special bene8t for San BernardJno's
Sister OW. HerzUya. Iarael
IIq 28
""''''on Sbow presented by the 1abemacle
MJssJona1y BaptIst Church
For show Umes and more JnfOJ""'atton. call
Honn BafI're.y at (714) 384-&415.
San Bemardlno to Host
Intematlonal Hispanic Variety
Telecast
,...
...
Unda Ronstadt wl11 be one of the
perCozmers featured on the Always on
SundaII celebraUonto be broadcast to 23
countIies. including P,1Iat,
An early summer presentaUon 18
p1a~ with the exact date to be named
later.
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DOWNTOWN
SAN BERNARDINO
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EnJoy a quality bu$I".".nvlronment ...
while cutting yourCOllotdolng buIIn....
~ . .
D___tcnna Sua JIeIDudbao. CaUfoftaIa, .. tIae
..........tal. ".......i.,. oaItunI, ad ..~.
..-.. oeDtea' of:
· A ClOUDf;y with a.... rqtlnnal product Jl'UWIDg
at anfnf1Atfon-~Ultedrate of 4% and pred1cted to
reach $8&.4 10m.. by 2010.. .
· A pdmaJy market of more tIaa US _m.OIl
p'~,
· One of the nation's tuteat-.......1UI'bta -
with proJec:tIOnI of IBp1d. qual1t;y growth for the
next 2O:years. ·
· ~~omIa'sllf&b_a,,_,..platn
1JD8II-b1'.~ employment.. :
· An..- projected to acid 230.000 peopIe- nay
year through the year 2000. a 118% popaIatIoa
. pia .,. 2010. ..
· Southern CaBfomla's f'asteat~o.Ul rate:
11ft."
· 18CJ6ofthe totalhouatngconstrucUonfn South-
ern CaBfomla..
· 'lIIe ....... ~"11IIJa .110 la,., WcIIa .... Bank
.. 1.-.- C-'lIuDl& .f-n"U.ofca.~~.-Tlr_
-...... __ ., tile IfabtIat (' ~;
... III.- ~H~11IIJa ~ .
......... .,.-;.
o
. ~.~-:~)..; ,
]j~~~.;~~;':. :.: .'.
_.._-
......., .'...' ~.. .
::;;+f;1}':; .
: .- 't
-...
--
...
~~8aaBernanUno
.urordabIe ho-'n.. o'porl...''*-...... wltJalower
.......111 0JlIntIDI ~ an "'-"'"If dowDtowD
8aD1Ienaar!Pao OM oflcndJutna CaIIfonda'. premier
.......... IoDllla. lor ~ rll-'--.', oommercbl,
IIDIi NtaIl..... nil.
~............... .....
.h.i..towD o&n a ~ of ....... IDcIad1DC
....1amIlT ._, apubDeata.1DlI MIIIor clt1&eD
. .,...... DcnnatowD.... fIIIIJIt1 pn.cJaooI _4
...,..... _ten.
,
o
....- .'.-.... .;."
~.~):'t ~~t~I~;~fXi:t.'_4~. i.'
. -. .-...-..... I...'
:;;J,%f,;g};:',:!~
, f~::; .:'
....
..:;; _ri~'
~-1J~ti~~~~J;-
1i~t~~~~.
#;~~J{~t!iEt
. Man .... 1".000 ..hi" tra'NI daD7 tIInnI&b tile
. .... ....... lel'W'" tIle........-.
o
Major Employers a",d PoInts of Intereat
(I) ~HaU tlJMarukoHotehllldC-.....uonCenter (8)
. &....,;..4 I'Iua (4) ATNr (I) Food+~ (8)
Mqn'. end AteUIte. -- (7) Beet. MuebaDe. end
~11tte -=-(8) centreI Qf;y MaD (8) PaIlce Dept. (10)
SocIlIISec:uIUJ~ (1I)Cdfonda1heatre (Ia)Stater
BnIe. ~- (is) St. BenwdIue'.1'Iua (14) Sentore' '
1IOIISmI~ (II) centreI UInJy (18) County
ScbooIeOllJcee (17) 01E .(18) cn,~ R(ohoo!Dletrfct
0JIIcee (It) ~ Center for the Pt....dbgArta (10)
o..mt;y ~aDd C--mIV D\..~ Dept.
(II) Sun Publl,,-.. ComJlllD,Y _ 8tateCourt olAppe8l
CIS) 8<< c ambe .LlDVrban ~.I PaIk '(14) State
EID....,~DeveJqpmentDept.lII) c:aumj SuperBlock
CoIDp1tlx (18) ~ Department ol......"ooportaUon
II..I"'~ em Stiate 0fIlce 11..11......
, Downtown
San 'emard/no 0Ife1'l:
· O8lce Jeaae rates app.Q.......~1y 80IIft leu than
l.ot ADgelet and Orange CounUea.
· ODeof' the IDland EmpJre's greatest ClCIIICeIltra-
Uon. of $SO,~I.... lUIIlul Iaoom.., earned
downtown.
· AwmtdngpopulaUon of'more than 20.000 people.
· AreeIdenUaI popuIaUon of' approYlniqtely 10,000 .
people.
'. Support-ataft'wage rates app.OAbuately2Sllft leu
than Lge An,se1ee and 10% .... than RlYenlde....
· OpportuniUee for IuuI ....1IIbIy. large. multi-
use prqject development, Ind1vIdual parc:el develop-
ment. and ..nfl'". ....h.1.t1'utloD.
· OpportUDtUes for small. service-oriented.
prof'...mnaL and reta1l buslnclle&.
· Eight major lndustJ1al and f'OITlmercla1 centers
within 10 ....... of'downtown. Ontario InterJJa-
ilr ~ only 8O....ates away.
. i "'tIleniWBeatJDt DIstrict, Ideal for hotels.
\....tauranis; and buildings needing constant sup-
pJtee of' heat and hot water.
TIle ..IIIJ two _....~ .......Ieet oI....towa nteD
.... bUlIadee two.... ~ eta....~... te of
-t-JlIH..... ..... DIIIUoa...-.- DUD. .
.. " ~
TIae CeatraI ~ .. . .aa......attr ad ....1..1.,
~'.DarlC6 eater .. __ 01 tile dowatowa .....1...101.
....~-.od ~.... wIaIeIa __ ap to
IIOINi 011 .....,.., _te.
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',. :e ,,:' . D OWIltown SlID Bemard1no is the IIrea'S
. center for cultural act1v1Uea and feat1vaJa.
The CMc Ugbt Opera. InJand Empire Sym_
phony, and dance and dramatic producUona
perform at the CaIlfomta Theatre and Sturges ,.-.
Center for the Fe.fu....mg Arts.
Promoting such act1v1ty is part of Main
Street's overau marketing and economic re-
structurtngprograun. Main Sb...:t attracts thou-
.and. of people downtown by IpOII8Ol1Dg a v.arf-
ety of apeda1 events such as chili c:ookoft'., art
exhibits, and outdoor featlYala as well as formal
evening entertaJnmentfeaturmg celebrtUea such
as Nolan Mmer and Many 81."Ir-tone, Jr.
..
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oC;.....s
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San Bernardino DOwntown Main Street, IDe.
290 North "D" Street. SuI. 802 . Poat Office Box 1431
San Be/lllldll.... CA 82401
(714)381~7
J)A'!'B :
".... 11. U9D
Mayor V. R. -Bob- HolCXlllb
Ann Harri.. BaecuUve D1nctor. Ma:ln 8~t:. Inc.
'1'0:
FROM:
~ -
SUB3BC'1': Report: on 8~t: 8cape t:o be di8CUllud at: ...t:ing
.c::beduled on .tuna 21. 1990. wit:h Ann Harri. end
Mayor HolCXlllb
lo.
..................................................................
CP
As per your reque.t:. I have prepued a report on. 'the 8t:reet:
8cape prOgl'U end an overvi_ of 'the ilIpact: t:h1. will have on t:he
IICOnClIIIJ.c developll6llt: of down'town 8an 8ernard:lno.
KAv Point:.:
* much t:1me. enezvy. end Z'e80UJ:'Ce8 have beei1 expended
* ruefully planned ..for. J.~Q-t:ena henafi t: on 11lV88t:llent:
* c1 t:y'. t:wc-lIl1llion dcllare leveraged :l.nt:o a. much ..
five-million dollar.
* 1988 1:u 1ncreman1: bond. were ecld for 81:ree1: 8cape
cap11:al 1IIIproveman1: project:
* cri_ Preven1:ion t:hrough anviron.en1:al duign
* .afet:y end .ecur11:y
* el1lll1naUon of bligh1:
* an econcm1.c developmen1: 1:001
* :I.ncrea.e propart:y valu..
* 0mn1 Trans project: predica1:e. on 'the 81:ree1: 8cape
program
;c:J * po8i1:ive vi.ual ilIpact:
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* ach1.".. Mayor HolCClllb' e goa18 for downUNn
* poeit1-". pol1't1cal 1IIpaC1: ~or Mayor and r-...on Councll
Ub
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San Bernardino Downtown Main Street, IDe.
2lIO North "D" Strut. Me 802 . Post OffIce Box 1431
8M Bemlrdlno. CA 12401
(714) 381-5037
~1:B'1' ScaPI: RI:PmI'P
.1UNIt 11.. 1900
St:raAt: Sml~
As Ma1n Stne't -~ked on 'the Stne't Soape progr_., we
,.'tud1ed 'the pz1Wiou. .'tud1.. end pllUUl for down'town; i.e.. 'the
American CUi... ,'1'be Perk. endRecrea'tion ~part:een't provided 118
.i'tb' the land8ceping end irriga'tion nqu1raen'ta and a l1e't of 'the
'accept:abla 'tnlu. Conceptual 4e.igna .... pz'epered. '1'ha
Commun1 'ty Wa. .involved .in 'thi. en'tire PZ'OOh..
'1'ha Ma1n Stne't DeIIign ~1't'tee .include. property owner..
bu81.nea. cnmere, ci'ty .'taff, Council --bar., end ci'tizena.
In 1988. t:wD-milU,on dollars in ~ incz'emen't bcmde .... .old
~or 'the Natn S'tree't, 100. S'tZ'eet Soape pl~.
As we .tar'ted to do working drawing. for 'the Stne't Soape. :lot
~e_ very clear 'that 't!-.ere. were Agt da'tailed ..'IlQ.ineering _ps
availabla of 'the down'town area. '1'harefore, liew aerial. and
de'taUed drawings of wba't i. on 'the .tne't and under ground bad 'to
.be prepered. . '
Sun ...........--v
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.' Conoep'tual pllJDe for Court Stne't by 'the Sun CoIIIpany were
prepared and presen'ted to 'tbe property owners. . We _'t wi'tb 'the
deci.ion makers of 'tbe buaineil..s. '1'here... d1scus.ion of closing
Court: S'tree't and increasing. 'the parking. Ifhile 1I08't of the
proper'ty cnmere favored 'the idea of optimum .'tree't.caping. most
were not: willing to contribu'te financially (see A!t:t:a...-"'t A).
ll'he Sun Company was remodeling their plan't at 'the 't.iae and
agreed 1:0 Participate fJ.nancJ.ally to 'the Main Street. lno. Street
Soape. ll'heir landscaping was elso coorcUna'ted wi'tb 'the Main
Street. Ioo. St:reet Scape 'theme.
In 1989, Paul Malloway from 'the Sun Company reque.'ted. and I
Provided to h1II. cost .s't.illla'te8 of the S'treat Soape' for 'the .'treats
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S1:r8e1: Scape Report
Page 2
8UZ'Z'OUnd1Dg 'the Sun ~ -- ArrowMad, Cour1: 1:0 Four1:h S1:ree1:,
and "D" S~t. !'be co.1: "1:1IIa'ttld a1: tha1: 1:1118 .... 8365,000. Mr.
HalloWay .tated tha1: he needed 'the figure 1:0 DclucJe 1n 'the Sun
COmpany'. budget. 140 DCl'tknow bow. IIUCh of 'the 8365,000 'they
budge'ttld for ~t 1:heyc1..rlyplannecl on'per1:icipat1Dg f1nanc1ally.
'J'b1. figure has been reducied 1:0 8351,000 .. 'the eSe.ign has been
zoef1nac!. .
FolloWing 'the Z'8OIU)t "1:1ng. wi'th Mr. Brook. Johneon fram 'the
Sun CclllIpany ~~ 'the .......t Scapta, ~9harcS Pope has been
re1:ained.by 'the Sun CoIIIpeny 1:oduign a plan1:W 1:rea1:ment tha1: w111
OUIOuflage'the Sun CoIlpanybu11cUng and efthanoe 'the S1:r8et Scape
progra. . HZ'. Pope 1Ui8 1ndJ.cated 1:0 _ 1:hat '1:boH pl8IUI w111 be
nady 1n apProxUaa1:e!y 1:wo ..... (July I, 1990).
I beUeve 'there are .01u1:1ona 1:0 'the oonoerna of 'the Sun.
building .
nnmf '!'rans
In March U88, at a '!'r8lUlpcr1:a1:1on "-"'f1:1:ee ...1:1ng, Robert
Chaffin announcecs 1:ha1: 'the 1:wo-III11l1On dollar. 1:hat had been ..1:
..ide for downtown San Bernard1no. wa. no longar available.
I 1n.1.1:1a1:ed a "1:1ng wi~ Mr. Chaffin and expla1nac! 'the sroals
1:0 revi talbe dow1:Own San IlfarftLd1no an4 explained' 'the S1:ne1:
Scape progra. 0IIIn1. '1'r8IUI w.. a key CXlIII~n8D1: 1:0 'the eoonclIIl1.c
res1:ruc1:uring; 'therefore, we 8hCIuldwork 1:otle1:her 1:0 ..t a ---on
goal.!'hu., uny ,.any ..ting. la1:er, 'the Four1:h S1:r8et '1'r8lUl11:
Hall and 0IIIn1 '1'r8IUI --1't1:8d +'- two-II1.1Uon dollars 1:0
upgrading 'the bu. .ervice and bus abel1:er. in cSown1:own San
8ernarlSino (... At:t:Il...h-nt: B).
'1'he 1:wo PrOjec1:. were .coord1na1:ed 1n order 1:0 leverage
avaUable fund. and 1:0 1llU1II1.. 'the re1:urn of publ1c funds for
cSown1:own and wi'th 'the l..s1: aoun1: of di.rup1:1on. ._
October 1989, Ci1:y Council gave approval of concept: of 1:ransi t:
_11.
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The enginNring working drawings have been h.ld up in order 1:0
include 'the reloca1:1on of bus .hel1:er. and 1:0 00IIb1ne bo'th
PrOj.c1:s.
The working drawing., IIP8C1fica1:1ona, and co.t "1:1IIa1:es for
'the S1:reet Scape wUl be CXlIIIple1:ecl 'by 'the first of July (pram1sed
by Urban Design S1:udio).
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S'treat Seepe Report
Page 3
Mar.u1~ Julian bad nQUMted that a bu. sba1ter protot.z_ be
b\etalled. As per 0mn1 'l'rau,th1. will beinatalled at Fourth and
"Jr" Street. .0 the pub1.io can ..., feel, and teat the ahalter..
I have talked to 0aIn1 '1'raDII ngudiftg a turn out at Fourth and
"S" Streaa. 'l'lWay WOUld Me4 an e4diticmal!SO ~_t: 01 length which
WOUld put it 1IrtO the Soo1a1 Seoud:ty bu11d1Dg. .Tba IZ'Oftt:aga 01
the DoIa1nguaz Property. i.153 I..t a 26 I..t deep. Aooord1ng to
Daniel Brogan, Pl8JUlar lor 0aIn1 'l'r8Dli, a bu. turn out WOUld require
· 11II...:1.- 01 18 I..t in depth Irom the curb ~1na.
%rr1.aat:1on
You had aapraa.ed oonoem over the coat of an irrigation
IJ108ta11. 'I'he sicSawal~. willnead to be trenobed to 1natall
electrical COnduit.. Tba iZTigation ays. would be inatallacS at
the ..... ti_. 'l'hen. ha. bean a ~r1nk1ing IJ108t- in downtown but
. it ha.fall~ into d1.npaix-. AooorcS1ng to the oonaultant, the
-.orta1i ty rata of 'trtle.a is much Mgher wi tbout irrigation. '1'tle
co.t to 1natall irrigation i. off . sat by beal thy treaII and
planting.. .
'1'ha emphul8 of the entire Street Seeps progr:am baa been
uf'aty and 8aOUri ty which' will eliminate crime. Tba d..ign
nf'lagt. thet as lighting 18 .75t of the co.t on a typical block.
'l'ha oi ty'. two-m:l.~u.on dollartl ha. bean l.",ra~ with 0aIn1
'l'ran8 up to twc-milUondollar.. Alae, privata 1IOn1.. have bean
-itte4. 'l'ha Davalopment Code w111 require further dave10pment
and rehab projects to contribute toward. the Street Seeps.
.... ~"",f e DAvAlnnm...+
For . the put two years we have been using the Street Soape
program a.. a marketing tool lor eoonom1o development. '!'aIling and
showing developers, investors, an4 bu8inas. people thet downtown 18
· good inve.tment and a good place to do bu.ine...
'I'he Street Scape program can be illpl-.nted at once, which
w111 have . very po.itive vl8ual 1IIIpaot. 'I'M. will help achie".
many of' the Mayor'. goal. for downtown. 'I'M., in turn, can have a.
vezy po.i tive political impaot for the Mayor and C"" L on Council.
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7ebru&rJ 1, 1988
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1Ir. 1I0e Es~evelle
Red..e],oplDeDt ACellc, of tbe
o C1 t, of Su BUllard1llo
C1~, JI&11
300 lfor'tb -nit Street
Su Bttl'llard1llo, c.& 12Ue
Dear 1Ioe:
J tbouCbt we had a produc~1ve ..et1llc tb1. 1D01'Il1IlC.. J apprec1ate ~be
effort. of Ue IDA 11l tbeJla1ll Street p:roject to d..elop .01De workable
udpleaa1llc lUdacap. de.1p. for 'I'lleSua ud it. 1le1lbbor.. We'd
11ke io bow .. "001l a. pos.1bl. wbat JOu propo.. as '!'be Iwa'. sbare
of.tbe co.t. .for tbe iDpl'Ovemeat..Jlark Iaaa de.1ped.
'!'be people J've talk.d to Telard1llC tile Coqrt Street project area.
follows:
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Joe lIis1t1, Baak of America, 655 S. Plower St., 10. AIllele.,
c.& 9007.1, 213/228-58U .
Chari.. McCoaae" Wel18 7ar.lo BlLIlk, 333 S. G1.ud Ave., Suite
840, 1o.ADI.le., c.& 90071, 213/253-3291
1'h. catact at nr.t Americall 'I'IU. 1. Wa,De WOOd(:II"o ~Fr'-o~1/ ~
Jlark De.d. to talk. to tllem to let a f..l fOJ'tIle acee.. tb., a..d
aDd wbetber or IlO~ tbe, prefer tbat add1t10Dal park1lll b. added OD
~o ~be1r CllrreD~ lot. (:for cuatOlDer.) or.eJZ'elat.d :Ua .000e fa_1l10D
(:for elllplo,ee.).
As far .. '!'be SlID 1. cOllcerDed we'd like to 1D&X1ID1ze elDployee park11J$
ud aske sure tbe des1p 1. cOlDpa~1ble w1th our 10ad1al dock Ile.ds. 0
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After lIark talk. ~o tbe baak. ud t1tle cOlDpaa, about ~be1r fllDct10Dal
Ileed. we caD talk araiD about ludacapiDI ud de.1p.
SIDcerel"
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MEMORANDUM
TO:
FROM:
FROM:
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FILE 87181.12
Brodeur
Meeting with Charle. McCooney. WeDs 'Fargo Bank
DOwntOwn LA. 4/8188
:
. ' Not In favor of Court S1reet closure.
euFrently the,.. Is much megal parking In his 72 car parking lot from County
complex..: .
. Wanta to .ecure parking. .
. Supports a opening of parking Iota, ,taken down property Ine waIJa.
. Check If any grade difference between parking Iota.
. Wella Fargo neelfl additional poaIdng.
. Price for a parking structure $1.3 m1mon for a 200 space structure.
. Possibly use ticket entrances, with vaBdatlon and manned fewer exits points.
. Curios as to gas station.
. Does City own street?
. Very supportive of design work for Court.
. Would like to see theme carried onto other bank parking lot entries.
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(. . . . . AprilS.19S8
MEMORANDUM
TO:
FROM:
SUBJECT:
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fILE 87181.12
Brodeur
Meeting with Ba!!Y Parker and RIchard Hatfield,
Corporate Real estate . Bank of America
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Maintain aD current access points.
Not willing to financially paJtlclpateln anything.
Uke Court Street MaD Design. .
Who wID maintain tree., eto.
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They Wtu be In present locaIIon for n:'any years to come.
Not In favor of street closure as this woulcl create problems for parking lot entry.
The theme of all entries I~ Coull Street Mall.
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. Proposld
Downtown Sin ..rnlrdlno Transit 11111
QUlstlons I Answers
Q. Whit fa . Transit illl'
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A. A Transit Mill Is . centrllly locltld SlrflS of bus stops
usullly in I Downtown Iuslne.. Distrfct. Malls Ire dlsignld to
'.illlprovt cOlllfort I.nd convlntlnce of trlnslt USI for rfders through
bitter route desftn, improvld sfgnfng and ".phfcs, upgradld
str..t furniture, Ind. b,Ulr slcurlty. Addftfonllly. transit
111111 Cln ..te. pos,ftfvl contrfb~ioa~o thl non-riding cOIIIIIUIllty
=huseo, illlprov.d aestheUcs, and tfe-IIl' with downtDWII
str. SCID. DI"IIIII"IIIS. . .. _ _ _ .
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Q. Who will USI the Proposld Sin .Irnardlno Transit 11111'
A. Ovlr ",DDD _n Ind WOIIIIl rfde Clamftrlns buSIS to Ind frDIII
Downt~ Sin Blrnlrdino dlily. Thl usull dlstfnltlons for 801 of
thl.. rfdlrs Irl work sites. shopping. Ind school. 321 of Down-
town rfders .... .chofc,. riders. thlt fs plrsons who hlVI I choic.
betweln.drfvin, IIIIUtDlllOf)lh Ind rfding the bus. but hlVI llected
to forlgo trlf ft'and partfn, probl.ms by riding the bus. A pro-
fill of Omnitrans ridlrs shows thlt 601 II"I f..lles Ind 71S Ire
high school ,radultlsor bettlr.
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Q. Why Is . Trlnsft 11111 needed fn Downtown San .arnlrdino'
A. First Ind foremost. . Hall f. n.ld.d beCIUS. of thl sheer
nUlllb.r of Tiders ,Ding to and froll Downtown eVlry dlY. As IlIn-
tioned above oVlr ",DDD riders per dlY began or Ind.d thlir trips
In thlDowntown 'rea. Most of thIS. rfd.rs Wire bound to and fl"Oll
thl hr,1 nlllllb.r of IllIplo.ytntnt. shopping, or s.rvicI clntlrs In
and around Downtown. whfl. another sllllll.r group was traveHng
DDwntown to transfer to another bus to contlnu. on to other
destlnaUons.
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Thlsl two groups would benefit grtatl, frDII the -proposed Mall.
Pres.nU,.s.rvlc. to DowntCIWII Is provld.d bIll Incflvldual bus
routes. PrI.arl stops for thes. routlS are scattlred over I J3
block lrel. a.caus. of current stop and .rout. ',cltlons. those
"Isfltng to transfer fl'Oll ,n. bus to anothlr often ...st ,,.It 2-3
blocks to reach the route tbel aretransf.rrlng to. This is p.r-
tlcularl, difficult for eld,.rl,end hll!lfI~lpplil individuals. a.-
' caus. the present stop and rout. arra~nt is so spread out it
,ts Ilso difficult for "Iders to ~ow Wh,r. thel should "att for
. the bus thl1 IIltd. This is Plrtlcularl1 discouraging for lIelf
riders.
.
Construction of a T..r!.!.!.t1l.. WIIuld address th.s. nltds Whfl.
..a1l0 Iddresslng 11.'l~ an_ III. r~~ll~' ft~"im:~~t~.~~:2 !~
. \(lrlfUmo~Y'~., 111 .tOWn~ .A design ,standards for
the projlct ."'11b' ~.... _! II t
'S1ttWUR~ LastlY.b, illlprovlng tra"sit op.ratlons and
IiiHng t~lttractlv. to lion-riders. transft" abnltl to
support COllllllU1llly Ilr 4UI11ly1011l wm be grtatl1 .nlianctd. .
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Q. How wt11 the propoi.d Tra';'11 Mall wort?
A~ As presenUI designed. the Mall "11" us. Ixtstlng transit
stops on fourth St""t bet....n Arrowhead and .F. Strelts. Onl1
on. new stop wt11 haddld as plrt ,of the proj.ct. Th. lilt:' stop
,,111 be located on the-N.V. corner of Fourth' .F. Streets adja-
clnt to Stater's Plaza.
Routes In Downtown "~e r..~ ts "'!I'V. Dre-t:,~d ItSll1
on b\l.r!,h.3l1:Ut.. aSllnglrs wt 1 ,b. anowed to 01 the bus
on1,atlts'lsslgnld stop (I... Fourth' .D.). Stops wt11 be as-
signed bl routl ln such a "11 as to sprtad ridership over thl
length of the Mall. This is Intended to prevent crowds fl"Oll
g.atherlng at all1 iDne location. and to .ake operaUon of buslS
"ithln thl M.ll IIDre e"lclent. .
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Q.lnll trafffc on Fourth St....t b. aff.ct.d b" thlllall'
A. No. Th.lllll has "en efesfgned to..k. operltfon of buses on
Fo.urth Str.et faste" anlf.or. .fffcf."t. As dflcuss.1f aHv" bus
stops, ,w111 lI.r.strfctelf to efeSf, gn.t.. 'd., ro., utes onl"l IIfnfllbfng
o -wllvfng. fn and out 0' trafffc. ItCIUS. of. its aecentrllfzed
d.sign, the proposed 11111 cln op.rlt. lIDOotflt" whtl. k.epfng
fourth Str..t open to trlfffc. ,
Additfon.lly. ft should .. added that the ,ropos.d rout. a1fgn.
lIIInts ...sun fn onl" IIfnor fncr'''ts {n bus trlfffc on fourth
Strett. ,As propostd, no mor. thlnapproxfaatel" three buses per
. hour Wfl, 1 b. add.d .to trlfffc betweln .the. blo'cQ of -r- and -D-1
' and -D- and Arrowhe~. -on. block, lir- to -F., adSacent to Clntr.l
' Cfty 11111, wfll ...c.fv. ftO fncreas.s fn bus trlfffc.
Thf, s tn. of operatfon r,IPrlllnts" Sfg, nfflcant efepartur. froll
p.st proposl" for San 8.m.rdfno. Thfs was ..de possfbl. b,
_pre.dfng 11.,1 stops 'cross . thr....nd.on..h.,f block .r.a. P.st
propos.ls havI fOCUi.d on concentrltlon of bus Ictfvf~ fnto on,
slngl. sit. or.et of stops.
Q. Ar. th.r. I"" succlssful Transtt IIIlls now fn operatfon'
'A. v.s. Trlnsft .~l1i ".VI "In US11f succlssfull" for a nlllllblr
of y..rs 1.11 Iroundth. COlin'!')'. Cfttes With successful IIIlls
include: PorU.nd" Oregon; 'S.ll 'rlncflco, Mont.re11 ed Long
8each, C.Ufomta; '1114 Deitv..., Color'do. IIIlls fn tnes. cfti.s
have contrlbutelf gr..tl" both to fncreased rtdershlp and Downtown
revitaliZltton~' . ,
Q. How IIlIch IIDn" is avanab1. for the propos.d ltall'
. A.Approxlm.tel" SZ .mlon'ts' .vanable for- sto~ upgradls and
related improvements nleded for construction of a Downtown Transft
Mall. A porU on of thellDnel II'" Ilso be used for upgrllf. of other
Itl" tr.nstt stopstn Downtown. However, ft should" notld that
avatlabl. funding can onl" bi uSllf wfthln the core 'are. of Down.
town, boundld roughll b, Second Street, Fifth Stre.t, .f. Street,
and Arr.owhlld.
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A. An silins potnt towards IIr..tl, tnc......d daand ;0" transtt
sarvtceand stop illlprDYUletIts tn DOWntown in the ~erl n..r future.
Vithin the next J-2 I, ear. Air, QuaUtlRI.ulat,ol Nualbtr XY. a rule
' - ta!'Sllt.d tow.rds.reducfng the n__,r of stngle-occup.nCl vehicle
tff,s. wf~l requtre all 6ustneslel,~th JDD or~re elllplol'es to
. tmpl...!!t. c.r, van. and, bUs pooltlll tncenttv,s .nd prollrams II
p.rt Jlf. . larger .,fortto impro.e. all' qu.,ftl wfthin Our rellion.
It Is expected that tfle,new "lI,ullt,ion wm, "ubstantt.n, tncr....
tr.nsit riders,hip II'., uSin,s. COlllllUters going ~o and fro. Down.
towit~. AddittOil.n" .,1 ~tOWft ~ODIIIY, . ~ttnq.s parking
can" expected to bec.. ncr,as nglcOS 1, and dU;icUlt to
obtain,;. TMswITl also illcrease ridersfltp'. COIIIbined with an 0'
. this. it should lit noted th.tCllllnftrans ridership Is.alre.dlgrow.
ing at a JO . 151 annu.l "ate. .
The, alread1 gre.t need for tlllproved llus pusenlle" and oper.ttng
facilittes tn Ilowntowncan .. expected to IItc_ e.eri gre.ter in
the le.I'S ahe'd. The proposed tr.nsit Mall is desillned to t.rglt
. 1I0th the current and projected .eeds.
CP
. Q. IIho "nefits frllll a Downtown Transtt Man?
A. [veryone. Downt~ ..rch.nts. lIu'inesses. 1lIIp1011rs and em.
plole..tn downtown. .nd of course. tr.nsft "fdlrs. an IItneftt
frOll tfl. illlproved .esthettc.. slcurftl. and oper.tton of a well-
dest,nld ..,1. All those tnterestedtn tmproving .tr qu.,itl wtll
bent ft 111 makfng trallsit a lID"e efftctent, ittr.cttve p.rt of the
Downtown scene. . ,
OIInttrans
October 1188
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San Bemardfno Downtown Main Street, IDe.
all North "D" StteeI. SuI. 802 . Poet OIl/ce Box 1431
SIn Bemardino. CA 82401
(714' 881-5037
of_of \ .~, TI.TJ --".lfi. ... - . ."f
RRCAP POR 3ULY 1. 1080 _ 3UNR SO~ 1090
'.
· Cnaad dau bua
· Pboto log
· ....arcbed. d..lgned. end produced 5.000 aoJ.ored IlU'k.'tlng
bnx:huru
· Designed end produced. 5.000 cq>>i.. ~f 8ep-- .....let:'tttr
(12-pag. newel.'t'tttr) end 5.000 copi.. of April .....let:'tttr
(16-paO. new.l.'t'tttr)
· Designed 8Dd pz-od1aoed 10.000 ..1Jrhog 'toIan. 1111.. a lI.d'taga
JIou8. bzochuru
· Updaad and produced 8U!!e 8bow. end pn.enu't1ona. Con't1nual
upda't1ng end changing. (bevld Oden producu 8Udu.)
· Radio end '1'. v. .po't. ('1'. v. valued a't apprcufh'e'tely '110.000
for air and Produc't1on.)
· One fund r81.er (formal even1ng even't) . end 'tbr8e 8pIIC1al even'ts.
· Leveraged end ob'ta1ned .....-.,11:11en't. for up 'to .3 ailUon for
addl 'tlonal revenue. for S'tree't Seeps (no't .pen't ya't).
· Provided InfOX'llla'tlon packe'ts. banners. end name 'tags 'to
15.845 conventioneers.
· Provided Design Guldal1.nes Manual 'to 169 d1fferen't group. or
individuals.
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· Presen'ted prof...lonal preeen't8't1ona 'to over 80 groups or
1Dd1vldual8.
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EXHIBIT "B"
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,.., -Searched Deed. -- ~OftIUla1:ed a Develop....t PZ'opoaal 'to
k"p Cal 'l'Z'ane downtOWil. ,... ~l would ...t 'the n.eds
o~ Ca1 'l'Z'anefor of~ioe 8I*ce. ,.. ...11 .. 8hops. ~ab8, and
warehou.. -..ds. '1'be pr0p0881 would ~t in re'tef"fng Cal
'l'Z'ane exi81ting a. well ali ~u'tura needs tor 2.500 employae..
1mIa: At 'the Mayor's request, 'the propo.al w.. 'turned over to
Ioorraine V.l8Z'de and will proala" under 'the dirac'tion of
' Mayor H0100lllb 'and 'the RelSaveloplleftt Agency.
'1'be.. 'type Of aotiviti.. baVlI bad . dirac't UlpaC't and are pan; of
'the pz"OOd. for econo.ic raetruc'turing of downtown San Bamardino.
IIUJf nan' 8 acx:uNULa'l'lQ 1IIPAC'l' OM '1'BI: DOIIIft'Chaf
, BCOIfOMY UII'1'O .1UIn!: 30. 1900
8pace retainad............37,354 ,~. ft.'
Haw apace filled....... ..116.231 ~. ~t:.
aenov.ted 8paca.......... 23.976 SQ. ~t.
resulting in: job. retained downtown........302
new jm. created downtown..... 275
In-kind CODtributione............253,419.oo
Gran'ta obt.ined..................265.oo0.oo
Leverage o~ funds
Punds ---f't'ted ~or public ilDpZ'OVllMn'ta... .'3.000.000.00
(leveraged with original $2.000.000.00)
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BXRIBI'1' -B-
Paga :2 of 2
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San Bernardino Downtown Main Street, Ine.
280 Norlh "D" Street, Sua. 802 . Poll 0IIIct Box 101
So Btmildno, CA 82401
(714) 381-5037
:, ~ ~-"1\f\.1111.' ,~.
07aRUUY ftROUGB 0JUn 1990
. ..;J.h". It h..':
D~'. Sal~...........~.......................
,
Bua1ne.. and !ravel ~.......................
Payroll T..........................................
~~....................~.....................
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Office Supp11......................................
Office Bqu1pment (Capital).........................
Rant...............................................
Po.taga......................~.....................
~ttng.............................~...........
Inaurance..........................................
PXof...iona1 8arv1ca8..............................
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Marketing and ProIIIotional ~
(brochure., new.le1:ter8, and vi.ua18)...... ........
Adverti.1ng........................................
,"
Urban De8ign S~dio/engineer1ng....................
L1cenae. and ......................................
Hemberahip.....................................~...
iO
Prof...ionel Pub11catlana..........................
27,823.53
2,665.62
1.134.07
495.91
2,003.88
9,141.41
3,000.00
477.25
278.67
2.367.00
183.12
14,043.29
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259.35 ..
18,283.84
6.00
529.00
166.20
EXHIBIT .e.
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...4n.P8........................................... ~30.00
Facade Grant8...................................... 7.951.75
8ponaorb1P8........................................ 15.00
toTAL 1XP1ND1!UR18 . 61,151.89
e.D.R.G.
Salar~..................4,720.22
Payroll ~...............1,266.46
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EXHIBIT .C.
Page 2 of 2