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CITY OF SAN BERNwRDINO
REQUEST FvR COUNCIL ACTION
From: Lee Gagnon,
Business License Supervisor
u~pt: City Clerk
Subject: Increase License Rate for
Carry-out Food Businesses
Date: December 20, 1989
Synopsis of Previous Council action:
Last major revision of business license rates was completed by Ordinance
MC-548 adopted by Mayor and Common Council October 20, 1986.
Recommended motion:
That the City Attorney be instructed to prepare an
ordinance amending Municipal Code Section 5.04.525,
Subsection C, Retail Food Merchants, together with
such resolution as may be appropriate, to raise the
business license rate to $60.00, plus .00066, on all
dollar value of annual gross receipts in excess of
$15,000.00.
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Signature
Contact person:
Lee Gagnon
Phone:
5036
Supporting data attached:
Yes
Ward:
N/A
FUNDING REOUIREMENTS:
Amount:
N/A
Source: (ACCT. NO.)
(ACCT. DESCRIPTION)
Finance:
Cr ....cll Notes:
H-0262
Agenda Item No. ~ 7
CITY OF SAN BERNkRDINO - REQUEST FvR COUNCIL ACTION
STAFF REPORT
A survey was conducted recently in the City of San Bernardino to
identify the sources that contribute to blight. It was discovered
that a major portion of the trash found near bus stops, fences, parkways,
and vacant lots consisted of bags, wrappers and various other containers
used to carry out food from fast food restaurants, drive through
establishments, and other stores with fast food items.
Another survey was then conducted of various cities in the
surrounding area to determine if they had any means by which to assess
carry-out food businesses for the cleanup of trash generated by those
types of businesses. No particular assessment practices were identified
relative to fast food businesses. However, it was found that eight out
of ten cities licensed all retail operations under one retail gross
receipt formula. The City of San Bernardino provides a lower retail rate
for restaurants, fast food or carry-out food businesses.
Since most businesses now included in the retail food category offer
some form of carry-out food we propose that Municipal Code Section 5.04.525
subsection C, Retail Food Merchants, be amended to change the license
rate from $40.00 plus .00050 on all dollar value of annual gross receipts
in excess of $25,000.00, to a license rate of $60.00 plus .00066 on all
dollar value of annual gross receipts in excess of $15,000.00.
The proposed amendment would change the average license fee paid by
these businesses from $194.88 to $271.81 per year. The license fee would
fall within the median currently charged by the other cities surveyed.
This amendment would increase revenue by $70,000.00 which would be
used to offset the cost for cleanup of trash accumulated in the areas pre-
viously indicated.
75-0264
.l
MAR 28 'ge 14:49 TACO
L. EXECUTIVE
P.2
Q
TACD_
'BELL' .:
Taco Bell Corp.
17901 Von Karman
Irvine, California 927'14-6212
Telephone 714 B63 <\SOO
28 March 1990
Mr. Frederick A. Wilson
Assistant to the City Administrator
City of San Bernardino
Administration Department
300 North "D" Street
San Bernardino, California 92418
Dear Fred:
Attached, as you requested, please find an update on the efforts
of the San Bernardino Area Chamber of Commerce Anti-Litter Task
Force and its constituent members.
Speaking for one of those members, Taco Bell Corporation, we go
out of our way to assure an attractive environment in which to do
business, not only in San Bernardino, but in all 48 states and seven
foreign countries in which we have business locations. It just makes
good business sense.
We instruct our Restaurant General Managers to keep our
properties and adjacent areas free of litter. In one location in San
Bernardino, our employees even empty the trash can and clean the
bench at a bus stop adjacent to our restaurant!
Part of our Restaurant General Managers' bonus is determined
through a "Mystery Shopper Program", in which company-employed
persons posing as customers visit each location regularly. And one of
the categories on which they're judged is litter abatement effort.
Further, last year, one of our locations in San Bernardino was
nominated for a Beautification Award, and I have been informed that
it has won that award. The reason that occurred is because of our
insistence and our Restaurant General Managers' commitment to a
clean community.
@
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MAR 28 '90 14:50 TACO _L EXECUTIVE
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MR. FP51@'lCK A. WILSON
page two~-
All of the member companies on the Chamber's Anti-Litter Task
Porce are working hard to support Mayor Holcomb in his Wu on
Blight and believe, as the attachments indicate, we have made
substantial progress. We believe we are doing more than our share
to take care of this problem.
Frankly. if all segments of San Bemudino society were to show
the same kind of support for Mayor Holcomb's effortS. make a
commitment and put forth a similar effort to clean up the City as
have the quickservice restaurant and convenience store sectors,
there would be no problem. And that's why a trUly comprehensive
program aimed at building consensus that everyone must do their
fair share clearly is the best solution.
Again, speaking on behalf of the San Bernardino Area Chamber of
Commerce Anti~Litter Task Force, we sincerely appreciate the
opportunity Mayor Holcomb and City Staff have given us to work in a
public/private partnership to come up with solid solutions to support
the Mayor's efforts, and we look forward to continuing our pursuit of
a fair, equitable, comprehensive long-term solution.
Should you have any questions, please call me at (714) 863-4679.
Thank you.
Sincer::.6
~T-W. PHILLIPS
Attachments
cc: Anti-Litter Task Force
Sam Catalano, Chairman, More Attractive Community Fdn.
Bill Heitritter, President, SBACC
Annie Ramos. Chairman, SBACC Beautification Committee
Lorraine Valardi. Mayor's Office
1
MAR 28 '913 14: 513 TACO l. .~ EXECUTIVE
P.4
_ ANTI.LlTTER TASK FORCE
SAN BERNARDINO AREA CHAMBER OF COMMERCE
A StatUI Report
March 28, 1990
Business Community Members
Baker's Burgers, Inc.
Carl Karcher Enterprises. Inc.
The Circle K Corporation
Highland Fast Foods (Foster Freeze)
Kentucky Fried Chicken Corp.
Jack-In-The-Box
Mad Greek, Inc.
Pizza Hut, Inc.
Shakey's Pizza
Southland Corporation
Taco Bell Corporation
Short.Term Goals and Action
. Composed and ran $700 newspaper advertisement in 3 December
issue of IDA m in support of Mayor's War on Blight and Christmas
Clean-up Campaign. urging not only participation in weekend cleanup
but continued efforts to make San Bernardino a more beautiful
community in 1990.
. Donated 1500 food coupons worth over $2000 to all volunteer
participants in the Mayor's Christmas Clean-Up Weekend.
. Secured article in California Restaurant Association newsletter
urging members to assure that their properties and adjacent areas
are free from litter.
. Learned that most retail food outlets have policies on clean-up of
sites and adjacent properties to assure that they are responsible for
their portion of litter stream. Some examples are attached.
!
MAR 28 '90 14:52 TACO I _ EXECUTIVE
P.l
ANTI-Ul~ TASKFORCE STATUS REPORT
pase two:':-
. President of Chamber of Commerce Larry Sharp sent letter to all
quicksetvice restaurants and convenience stores in City, totalling
some 70 units, asking that they assure that their properties and
adjacent areas are free from litter.
. Carl Karcher Enterprises, Inc. Vice President Paul Mitchell sent
letter to Director of Public Services Manuel P. Moreno, Jr. offerins
assistance in locating more trash containers at key locations around
City. At January 16th Anti-Liner Task Force meetin& City Public
Services Director Manuel P. Moreno, Jr. said that a trasb survey was
just completed which resulted in 40 morc containers beins placed
throughout City.
. Secured some $2~OO in food industry contributions to Mayor's Ball
to bcnefit the More Attractive Community Foundation.
. Provided retail food outlets with litter control checklist from the
Sinsle Service Institute.
. Met with Goodwill Executive Director Sam Cox to develop a prosram
in which Goodwill employees would assist in clean-up efforts in a
cost-effective manner. Proposal from Goodwill is being drafted. Pilot
project will be vacant lot at Sth and D. At the February 6th meeting
of the Chamber of Commerce's Beautification Committee, Mr. Cox
suggested a supcNised litter control work crew. assigned to pick up
litter in desisnated critical areas throughout the city. He also said
grant funding may be available for such a project. The Committee
approved the concept.
. Suggested and received agreement from Mayor's office, per
Lorraine Valardi, for stepped-up enforcement of cleanliness of
vacant lots. Ms. Valardi asked businesses to report to the Mayor's
office blighted vacant lots. Case in point is lot on the Southeast side
of 5th and D next to Jack-In-The-Box, which is for sale. Lot not only
is littered with paper, but also contains large amount of broken glass,
overgrown weeds and sapling tumbleweeds. Owner of this lot
and/or real estate agent, Grubb and Ellis, should be contacted and
told to clean up lot and keep it clean or face City legal action.
,
MAR 28 '90 14:52 TACO: _ EXECUTIVE
P.2
AN11-UTr,m( TASKFORCE STAroS REPORT
pase thrN.
Lonl.Term Goals and Action
. Develop Ions-term anti-litter campaign
-Helped fund visit by Keep America Beautiful, Inc. Western
Director for on-site assessment of litter situation in San
Bernardino and presentations to Chamber of Commerce
Beautification Committee, Anti-Litter Task Force, Morc
Attractive Community Foundation, and Natural Beauty Procram
and to City Administrator Marshall Julian, Director of Public
Services, Lorraine Valardi, Mayor's Office, and Fred Wilson.
Assistant City Administrator.
-Provided specific information to city officials on KAB
implemen tation
-Sample budgets from KAB-system communities
-Cost/Benefit Analyses
-Flow chart detailing steps of KAB-affiliate formation
-Local program structure
-Program Manual with subcommittee structure and
more than 20 possible projects
-Requested and received from CAL TRANS information on
II Adopt-A-Highway" program, through which businesses and
civic groups can adopt portions of highways to keep clean and
beautify
-Have 282-page waste management curriculum for schools, II A-
Way With Waste," by Washington State Department of Ecology's
Litter Control and Recycling Program and Washington
Superintendent of Public Instruction, for use in support of
long-term anti-litter program once adopted by City. Lorraine
Valardi of Mayor's office indicated at January 16th meeting
that City is dealing with school district now on this issue.
t
MAR 28 '90 14:53 TACO F . EXECUTIVE
P.3
ANTI.Lu~1LK TASK FORCE STAreS REPORT
palO foe--
.Purchased "Litter Reduction Effectiveness" from The
Institute for Applied Research. Sacramento, California, which.
after studying three cities with comprehensive anti-litter
programs and comparing them to three cities without such
programs concludes that c:ltles tbat bave comprehensive
litter abatement prolrams conslsttnl of education
and public involvement combined with litter law
enforcement with teeth. in the form of citations and
fines, etc. can reduce litter rate. by 40 to SO".
. Expand City's alternative sentencing program with San Bernardino
County Board of Supervisors
MAR 28 '90 14:53 TACO' L EXECUTIVE
I
TI'I .
su"._ (. December 3. 1i11 \ ~ '\ 1
-
ITS liTHE BAG
(OR SHOULD BE)
Saturday and Sunday, De-
. cember 9th and 10th, the City ,
of San Bernardino is opening "The War on
Blight" through its "Clean-Up For Christmas"
campaign. :.
The San Bernardino Area Chamber of Com-,
meree and the following city businesses sup- .
port the campaign and strongly encourage:.
you to participate: .
BAKER'S BURGERS
CARL'S JR.
CIRCLE K STORES
JACK IN THE BOX
KENTUCKY FRIED CHICKEN
MAD GREEK
PIZZA HUT
SOUTHLAND CORP. 7-11 STORES
TACO BELL
FOSTER FREEZE
DO.your part next weekend to put litter and
trash "in the bag." Let's all clean up our .
neighborhoods!
A Beautiful San Bernardino begins with
"You"! Make a New Year's resolution with us
to make San Bernardino IIA More
Attractive Community"!
SAN BERNARDINO AREA
CHAMBER OF COMMERCE
ANTI-LITTER TASK FORCE.
~
MAR 28 '90 14:54 TACO P
(8)
EXECUTIVE
P.5
.
.
February 14, 1990
Bob Phillips
Mail Drop 1008
17901 Von Karman
Irvine, CA 92714
Thank you for the opportunity to be involved with the
Anti-Litter Task Force.
At Circle K we feel it is our duty and responsibility
to maintain not only a clean environment inside our stores
but also the outside areas of our store.
We have outside landscape service. who maintain a certain
number ot our locations and part ot the aqreement is to pick
up any litter present at the time ot service.
Our sales people are instructed to thoroughly walk the
outside perimeter of their stores on every shitt and pick up
all litter, this includes adjoining vacant lots. In some
instances we hire outside people to clean up lots even though
the litter is not necessarily that of Circle K.
Our Zone Managers are instructed to visually monitor all
outside perimeter of their stores at every visit and to
clean up any litter they encounter.
As Division Manager I personally go out to store. and
reiterate the importance of a clean environment tor our
customers to the store manager.
My District Managers do monthly inspection reports of
their store. which include the outside perimeter of the store.
The inspection is used to reward those that do a good job and
to help correct deticiencies in stores that are not maintained
as timely as we want.
r propose that decals be made available to all businesses
reflecting the "Keep America Clean" campaign. These decalS
can be placed on outside trash containers, gasoline islands
and inside at the sales counter. PurChasing the decals in
bulk would result in a savings and then the decals can be
distributed to the businesses.
I look forward to seeing you on March 6th.
Cordially,
7IL.~ ;( f1~-,~
Marcelo Hernandez
Division Manager 5600
THe ct~ K CORPOlllAnON
8 1 0 1 N. S I ERR" .. Ii ! NUl . F 0 N T /It. N A. C A g 2 3 3 8 · (" 1 4) 8 2 3 . 0 a 9 1
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_ EXECUTIVE
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~ 28 '90 14: 55 TACO r
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Garl's he
,
..
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~.:-~
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"..~":.;
_..taurlnt Managers
District Managers
leo1onal Directors
Ray 'erry a
October 30, 19Sf
Utter
'W (' !
TO:
FROM:
DATEt
SUBJECTs
It il no see:et that there Are qrowing concerns about lolid waste
and litter, and the fast feed industry seems to get ~ost of the
credit. Very comprehensive studies show that fast food packaging
i$ approximately 12' of the entire littor stream and less than
1/3' of land fill, but we get most of the blame nevertheless. .
The industry in general, an4 our Company in particular, is 40ing
what they can to head off these increased and disoriminatory taxes,
and at the restaurant level we must do even more than we have in
the past which, by the way, has been very 9004.
Starting immediately, ! a~ asking that the f~11ow1ng exterior
cleaning schedule be impl.m~ntedl
1. There will be a minimum.of five ,exeernal cl:ean.ups pet' day:
. ..
a. 30 ~inutes befor.
1). 10130 A.M.-
. C.' 1:30 P.M.
d. 3:30 P.M.
e. 30 minutes betore
opening
sunset
2.
If it is obvious that additional external clean.ups should
be made the restaurant will, of oourse, ~QnduQt them;
An external clean.up will include;
a. The surfaced parkinq lot and all w~lk.waY$ on the
property,
b. 1>.11 flowerbed9, plant containers .nd lar.dsca~ed areas
e. The sidewalks and 9utters in front of the reataurant and
the two lots on either side
Naturally, all restaurAnts don't have all the elements as
~3 Above, but good judgement will tell you how to adapt
these guidelines.
3.
4.
L
___ MAR 28 'ge 14:55 TACO BI
~.. ..
EXECUTIVE
P.?
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Rest.UIi15:!"~ e~a
D1str1ot .' gers
RIgional eetors
Oc:t:obec 30 ~ 1989
Pa;. 2
~h. clean surroundin~s that will result from this effort m1~ht
reduce the eritisism we qet. e..1des, wouldn't it be great if
every business showed this same concern?
I=-
cs Officers
",
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Ml=lR 28 '90 14:56 TACO af
EXECUTIVE
P.8
j.~-
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.:
BAKER'S BURGERS, INC.
lIT5 BU91~.ess CENTEA OPlIVI
SAN BERNAROINO. CA 1240.
(7'4) 814.1241
RECEIVED ~':.;;J Q 9 1990
Sam Hen1tr
Sa~ Bernardino Are.
Ohamber ot Commerce
P. O. Box 658
San Bernardino, CA 92402
Mir~h " 1990
Oeat' Mr. H.nley,
rnclosed you will find a copy of the memo that vat Itnt OQt
to all the un1t..
sincerley,
Operation.
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MAR 28 'gel 14:56 TRCO B' EXECUTIVE
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BAkER'S BURGERS, INC.
1875 IVSINESS CENTER Ollll'i!
SAN IERNAAOINO, eA 92401
(714) ....7241
::~~.
"!O!'.
Nowrn]:)u 29, 1913'
%.1;.11 Leon, Unit. Manager #101
601 w. Highland Ave.
San hrl1a..4ino, Cl 92405
Dear LU1',
.
Following is an excerpt. from a lltte' 'rom tarry Sharp, l't..1clent ot the San
atrnardino Aru C'nat:'\l:ler of Cormnerce ~o Biker" Burgers;
"The Chamber of Canmerce, t.hrough it', Beautification COnlnitt.ee, has long ~en
a st.ro~.g group worki~ to J.t;.eep our city claal"l. Special c:lean up days haw been
an on-qoing program sponsortid b;r the Ch~r tor many yean. "'''8 will cont~nu.
to support t.he city in all eHorts to reduca or eliminate the probla.":l.
Houever 1 at. a recer.t public her-ring, the Maro: conveyed his parcapt-ion to the
audience and the madi~ that litter is pc1marily caused bf fa.t-food and con-
venience stores. He .~e$ted that an i~creased fe~ on t.he business licenses
of those busineiJls would be appropria~e and would prQVi~. revenue to pay for
clean up efforts.
w. do not agree that ene srroall s~nt ot a cOmt!unity .hcl:l:1 pay for clean up of
litter that is generated by tr~ overall cemmunity.
At our request: we met 'tIit.h. the Mayo", and suggested alternatives to the special
"fei". One sU9.;estion was to form a ta:ik force to a~dr.sl the single problem
of litter."
JQe M11ani hd.$ ~en asked to suva on the M~1-Litter Task Force.' Baker's Burgers
'tIQ\.lld like to Show its support oj' keeping the lJll,its clean at all tines. ChlSCk
the curb5, gutters 1 bUs stops, etc.
It is important that as & company we set ~~ example to all area businesses.
Sincerely 1
BAKER I S Bti'ilGIRS 1 INC.
Copies to all supervisors
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MAR 28 '90 14:57 TACO E . EXECUTIVE
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P .111\
Checklist for Utter Control
~,Fbod Service Operations
(You A~, Improve your litter control system by periodically Inspecting
five areas and filling out this checklist. You can make your own addi-
tional copies of the checklist, or obtain them from a manufacturer of
disposables or from the Single SelVlce Institute). .
1. Service Area
Deliveries
Suppliers -
o Are they required to cover trucks or
weight merchandise so It cannot blow
or fall off during delivery?
o Are they required to stack shipments
neatly in loading area? .
o Are they encouraged to use litter recep-
tacles In delivery trucks?
Employees -
o Do they compact shipping cartons and
boxes and put In containers immedi-
ately?
o Do they put all loose shipping material
In containers as merchandise is un.
packed?
o Where a bulk container system is used.
do they put all shipping material in the
bulk container as soon as the unpacking
is completed?
Garbage Disposal
Bulk refuse container system-
o Is the container big enough to hold all
refuse generated between collections?
o Is it tightly closed?
o Is it carefully used by employees?
o Are spills cleaned up quickly?
o Are pick-ups scheduled to meet weather
as well as volume needs?
Can or bag disposal system-
o Are there enough containers to meet
needs?
o Are containers tightly closed or sealed
before being put out?
o Are containers put out just before col.
lection time?
[J Where private trash haulers are used,
does contract specify use of covered
trucks for collection?
o Are alley or sidewalk and gutter swept
after collection? (The gutter may be the
city's responsibility, but it is the food
seIVice establishment's image that is
damaged by refuse in it.)
[!]
2. Outside Area
o Are there enough receptacles to do the
job? (Determined by size of premises,
kind of traffic, volume of business, etc.)
o Are receptacles placed where litter tends
to accumulate? (Take a good look at the
end of the business day.)
o Do they have removable liners for easy
maintenance?
o Is the maintenance schedule based on
usage? (Heavily used receptacles need
to be emptied more frequently than
others. )
o Is there a written maintenance sched-
ule? (Receptacles tend to overflow duro
ing rush hours when personnel are bus.
iest elsewhere.)
MFlR 28 'ge 14: 57 TACO F '. EXECUTIVE
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"_. .' __'t;-"';' . ,.3. GroaadsMalDteaaace
o ~~ ;.:=~t:~ =clI:~ Utter and keep plants
MSecured, it shoufd be removed on the 0 Ate outdoor tables screened against
.,_~~ om. side of the perimeter of the prop- wind?~ ,.
~' , . eny.-). .0 Are outdocr tables cleaned. aft~r each
o Are there. frequent, regularly scheduled - customer?
,;1;<": ~'.c_FilPeOf1ne ~e property~ /cc cr- IArI4H.i.t,"~ld, weed-
DAre planteEi areas trimmed and raked _1. .
regularly? . CJ Is.....- ~r.. well Ughted, with
o Are window boxes, planters, etc., fre- no dark comers to hide trash?
quently and carefully maintained to re- ..
4. Sidewalks aDd Streets,
o Is there a written schedule for frequent
sidewalk sweeping, gutter cleaning?
o Are sweepings put into containers, not
pushed into gutters?
o If possible, are additional trash recepta-
cles installed on the sidewalk beyond the
property line in all directions? .
o Are nearby commercial establishments
encouraged to follow proper refuse stor.
age and putout procedures?
o Is there increased maintenance when
construction or demolition is being car-
ried out in the area?
o Are contractors encouraged to maintain
a high level of cleanliness at construc-
tion and demolition sites?
5. Inside the EstabUshment
o Are walls and shelves behind service
counter orderly and uncluttered?
DAre self.seNe items (straws, napkins,
utensils, etc.) in dispensers away from "
the main serving area?
o Are receptacles at exits, beside vending
machines and telephones, and at other
places where customers might pause
am.llittel"?
o Is there a written schedule for frequent,
regular maintenance of receptacles?
o Are windowsills, self.serve counters,
planters, etc., cleaned several times a
day?
o Are floors swept regularly and sweepings
immediately and carefully put into con.
tainers?
o Are tables in inside eating areas cleared
after each customer?
o Are there as few movable items on tabl~s
as possible?
o If smoking is permitted on the premises,
are ashstands (not ashtrays) near co'.m-
ters, registers and doors? Are ashtrays
on eating tables only?
o Are restrooms, if any, m~liculously main.
tained?
,.-____r. \
\ .cd -: I i
i i SINGLE SERViCE INSTITUTE
:s ' ; 250 PARK AVENUE, NEW YORK. N.Y. 10017
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MAR 28 '90 14:58 TACO r '. EXECUTIVE
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KEEP AMERICA BEAUTIFUL, INC.
~~l\4"~
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MI.1. IllVIIII'IoAIA I . ~ IIICW) ~ I ITAWFOFlO, CT OMOlIlltOt\ ,...,
565 Lori Dr. '501 Benicia, CA 9_5101 (707) 7_6-8626
March 9, 1990
Hr. Marshall Julian
City Administrator
City or San Bernardino
300 N. "D" St.
San Bernardino, CA 92~'0
Dear Hr. Julian,
I was very pleased to have the opportunity to discuss the
Keep America Beautiful system with you and Mr. Moreno on Tuesday.
It's apparent that you would like more specific information
on the costs of implementinl the program, possible budlets, and
speoific project possiblllitiea. I am currently pulling together
materials trom several KAB files. Due to my heavy travel
schedule as relional director and the specifio nature ot your
questions, I will need about two weeks to compile the
information. Pleaae expect to receive it by March 23.
Thank you alain tor your interest. I look forward to having
San Bernardino active in the KAB system onoe again.
heresa A. Creech
Western Director
co: Sam Henley
Annie RamolS
Lorraine Valardi
Fred A. Wilson
Bob Phillips
".........IIUI* _.......- _. ........-........- II --..-
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~ 28 '90 14: 59 TACO BF"I L EXECUTIVE
P.13
KEEP AMERICA BEA~TIFUL, INC.
..... _I'UIIA/.~ ITIIIIIT / aTMIl'OIlO, C1' _'1I0Il"'"
565 Lori nr?~-,501 BeniQia, CA 94"01 (707) 746-8626
:/. ~"...
",:,.
~" ...
~
Marah 9, 1990
Mr. Manuel P. Moreno, Jr.
Direotor of Publio Servioes
City ot San Bernardino
300 N. "D" St.
San Bernardino, CA 92410
Dear Mr. Moreno,
I was very pleased to have the opportunity to disouss the
ICeep Aller10a Beautiful system with you and MI'. Julian on Tuesday_;.
In .about two weeks, I will be sending you additional
information resardins the probable costs ot illPlementins the
program, possible budgets, and specifio project poaaiblilltles.
Although it does appear that the proSl'am has not chansed much in
terms ot basic requirement., there has been a significant change
in the ways our 450 affiliates keep the program ,oing and the
types of activities they undertake.
I hope that you will seriously oonsider the potential of a
publio/private partnership which will remove the responsibility
for day-to-day operations from the oity, but still allow the
prolra. to be an asset in achieving your department's objectives.
Thank you again for your interest. I look forward to
working with you, and havlns San Bernardino active in the KAB
system once agBin.
Theresa A. Creeoh
Western Direotor
cc: Sam Henley
Annie Ramos
Lorraine Valardi
Fred A. Wilson
Bob Phill1ps
,............----..........--.-~~"'_.....-
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~ 28 'ge 14: 59 TACO p"... L EXECUTIVE
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l&L M8l ~/I~ ,-ITMIT 11TAWOl'lO. c;r.., (IGI)--
565 Lori D~ 150/Beni01a, Cl 9_5'O/(707)7~6-8626
.~;;-"
"",--
!# ~".!-t,
~&
. KEEP AMERICA BEAUTIFUL, INC.
March 20, 1990
Marlhall Julian, City Admlniatrator
City ot SIn Bernardino
300 N. -D- st.
San Bernardino, CA 92~10
D.ar Mr. Julian,
As promised, I hIve enolosed the followinl intormation to help you
det.rmine a possible bud let Ind speoifio projects whioh you could
ohoo.. to implement in a San Bernardino KAB affiliate.
1) Three sample budlets (1986-87 fisoal year), from typioal KAB
prosrams operatin, in the midwest. I would lUll_at n.arly
doubling the figurea, liven inflation and the auto..tic
ditferenoe in translating the.e items into weat ooast term.~
Eaoh sample demonstrates different way. in which the budge~
was met, the first illustrates how typioal expenses oan be met
throulh Cash andlor In-Kind source..
2) A flo~ ohart entitled "Community Change Plan", whioh breaks
development of . looal KAB prolram down into nine basic steps.
3) A chart entltled "KAB SYSTEM: LOCAL PROGRAM IMPLEMENTATION",
showlng program structure.
4) A KAB system proar.. Manual, detailing, under seven
suboommittee headings, more than 21 possible projeots tor
local implementation.
5) KAB's 1989 Annual Beview.
6} A booklet desorlblnl the cost/benefit analysis, a pamphlet
with cost/benetit results from selected KAB oities 1n '982,
and a pale aummarlzlns results in 1986.
Pleaae note that the cost benetit ratio is a way to translate
the value of donations into their eguivalent in dollars and
cents. Included in a oost/benefit analysis are:
a} donated goods and services,
b) volunteer hours,
e} municipal cost avoidanoe, and/or
d) municipal cost reduction.
I have sent identical materials to Sam Henley at the Chamber, in
lisht of the interest ot the Beautification Committee and the
Litter Task Foree to explore the possibility of developing a KAB
system aa a public/private partnership in San Bernardino.
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MAR 28 'ge 15:00 TACO 8.' '. EXECUTIVE
P.1S
I would ~le..ed to review this material with you at your
convent.DII. and look torward to hearins from you in the near
tutur.. "::.~-
erea. A. Creeoh
W..tern Director
Enolosures
eCI Manuel P. Moreno, Jr.
Sam Henley
Annie Ramos
Lorraine Velardi
Fred A. Wilson
Bob Phillipa
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SUMMARY AND CONCLUSION&
....-......
V'
PRINCIPAL
FINDINGS
. The aOc:"'-'''late<111ttel' 1'aie all =ajOl' nlideDtlal .ireea iA the
Qeu C4mm=tr SY1ltem Cltie. (Taz=pa. Maeoa. O:a.ulotte), &ver.,e.
5"~ few. iie=- per mile than aimilar .no..u ill th. compuable ca=al
cUie' (J'&ek.onvUle. Se..,..mlah, WWtoa.-Sal.m).
. CtWlna,1'ly. &ccumulat.ellitt:er rat.. iA CCS citl.. ..r. toad. to
ave:-.,. 41'- le.. on clowutaW'D major .ee.. &2lci 11.,. 1... oa. UCht commer..
c:l.al =mar lueet..
. 'the CCS cities of Tampa anel Macoa., ..bicb. iuueci c:itaitOD' &Del
leorieel RAe, ill a4clitloa. to iuaml lu,e a.umber. of "'&I'm. DOtice. for
litter law violatiou, ac:b:i.eved. Utter re<1uct:icm. averalm, tm.-.. d.me.
11'..ter thaJ:l cUci Chulotte. ...hich only iuued warmJ:l., DOti.CU.
The.. fhl-1~~11 ue I"'-a,dzed. m Table I:
T.ABl.!: I
'0 DU'i'DtENC!: IN Ll'I''I'Elt ll.A'1'ES BE'I'WEE.."Ii CCS ,ANI) CONTROL Cl'I'IES
. Tampa (CCS) Macon (CCS) Char lotte ( C CS)
v.. va. v..
St:r..t 'Type / Locale J.dts0 J:l.vi.lle Savannah WiJ::I.aton..$a1eJX1 .Avera.g.
Resideutial -430/0 - 730/0 -450/0 .54o/a
Ligb.1: Commuc:ia1 .37 .9 ...12 .11
DowutoWll. Maj. St.. .41 -71 ..,9 -47
-
~v.raie -400/0 -510/0 ..,00/0 -370/0
~OTE; The.. perc:eutage ~ifiel'eJ:lC:.' in accumulated litter rates c:om-
]Jare litter fou.nci a.t the first visit to randomly ..lected san=le sites. Simi1a:o
. .
red.u.ctiou t:oenca were found for fresh littu d.~osited in the subsequent two
week geriod..
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~ 28~15:03 TACO-BELL EXECUTIVE
P.17
. ENTA
. ...._ FO_ .....,,""" primaril7 of ... ......=-1
!19. wOlle: bwol'ftme1d &'OO1'0&c:A 0" I'ed.uc:e &c:c:.n9'A1I.~ Utiu nte. by
20~ ill vbu ue...
n. addit:icm 01 litter law eDtol' ce=-= with ..eth m the t01'm ot
c:itat:lou, an... ne. to ba.te educat:lcm azul Szwol".maa.i propa=. carl
l'..e.1itte:r l'aie. by ~O to 50~ ill vDu. u.a..
MAR 28 '90 15:04 TACO BELL EXECUTIVE
P.1S
lN~roR APPLIED RESEARCH, UC DAVIS
Director:~lDie1 Syrek
34 major litter studies, mostly for state and local lovemments
More than any other org. in U.S.
Data base of 1.4MM items of litter from 4219 locations in 17 states
and three Canadian provinces, including two surveys, one in '8S and
the other in '86, for California State Government; a 1981 survey in
Sacramento; a 1979 survey for local government in Alameda County;
a 1976 survey in California; and a 1973 survey in Sacramento for the
state legislature.
What do these surveys show? The mOlt recent was in 1986. It
showed that fast food containers make up only 11.2'" of
litter. Here's a list:
29.91 %
2S.79%
Miscellaneous Litter (all other)
Paper other than fast food, beveraae-related,
convenience food, tobacco and "other"
containers
11.87% Tobacco containers
11.29'" Fast toad containers
9.27% Convenience Food containers
5.64% Beveraie-related containers (cartons, etc.)
2.75% Cans
2.15% "Other" containers
1.33% Bottles
The top two, miscellaneous litter and other paper, make up
more than SS % of the total.
MAR 28 'ge 15:05 TACO BELL EXECUTIVE
P.19
page ,
~ also haa found, as reported in a recent illue of the Wall
Street 10000al, that only 1" of rut.food p.ck.... end up ..
ro.dslde Utter, and that 17% of all litter comes from tl'uh blowing
out of trash trucks. '
The JAR recommendation? "A preventive advertisinC campaign
miCht help reduce the amount of paper and related products thrown
beside highways. "
KEEP AMERICA BEAUTIFUL
KAB Rese.rch Document
"Liner is Behavioral in Origin II
Therefore, KAB System was designed to use behavioral techniques to .
meet objectives: Promoting pride and ownership, therefore making
littering an unacceptable behavior and Designing a community
change plan which involves all sectors of the community.
"Keep Americ. Beautiful System"
400 cities and counties nationwide
Reduce litter 31., within first year and 80., within live
years
1986 cost/benefit study shows that, for each $1 of local
eovernment spending on Utter prevention, the ten system
communities polled are reallzine $1.90 to $36.50 in
benefits. The sludy identified a savings of $500M in a mid-size
community's street sweeping budget.
KAB, Inc. trains a team of community leaders to develop the program
locally and then helps them maintain its quality and growth through
, monitoring, counseling and program services.
Cost is one-time certification fee based on population and an annual
service fee following certification.
MAR 28 '90 15:05 TACO BELL EXECUTIVE
P.20
pale
three" .
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KEEP AMERICA. BEAUTIFUL (continued)
Also: Educational materials, a National Awuds Competition, KAB
MonthlNational Litterbag Day to individuals, corporadons and
organizations interested in improving their environment.
The KAB "Ten Year Assessment" conducted in 1986 'shows,
" Scape.goatinl and blame-placlnl have been replaced with
a community chanle plan which lives diverse sectors of the
community .. public and private, younl and old, blah and
low income, business and union people .- theconftd'Dce
and lnslabt to solve community problems."
SOUTH CAROLINA
Anti-Litter Prop'am: "Nothing Could Be Finer...Than A Cleaner
Carolina! "
Litter Cleanup Campallnl
Spring Clean -- Sprina Litter Cleanup Campaign
Lands Day -. Volunteer program on Labor Day weekend to remove
litter from park and recreation areas
Allow Employees to Clean Up Litter -- Solicit business cooperation for
periodic cleanup in adjacent areas
Festivals and Special Events -- Include anti-titter activities
Recoenitlon and Awards
Governor's Award for Outstanding Achievements -- In litter control
by citizens, non-profit organizations, businesses and public agencies
News and Publicity -- People. businesses, organizations and agencies
engaged in anti-litter activities
Enforce and Strenethen Litter Laws
Encourage Stricter Enforcement
Include Litter Laws session in police trainin~
MAR 28 '913 15:06 TACO BELL EXECUTIVE
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pale ~
SOUTH CAROLINA (continued)
Develop Public Service Litter Cleanup as an alternate penalry for
non-violent criminal offenders.
TEXAS
"Don't Mess With Texas"
WASHINGTON STATE
Included anti-litter curriculum material and counes for schools.
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