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AGENDA ITEM INFORMATION SUMMARY
GENERAL INFORMATION:
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CommissionlCouneil
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Author G rs \.J
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MHling Dates
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Ward I
ProJllCl Area CL ~ C C /J
Funding Requirements
BudgeC Authority,
RDA MANAGEMENT REVIEW:
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CLEARANCES:
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CITY DEPARTMENTAL REVIEW:
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INFORMATIONAL DATA FORWARDED TO CITY DEPARTMENTs/COUNCIL OFFICES:
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By
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Mayofs Office
Council Ward
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COMMENTS/CONCERNS: Include penlnent comments and concerns of offices and persons clearing the
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action must be taken.
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RDA .174
REV. 6-29-89
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Redevelopment Agency · City of San Bernardino
300 North "D" Scree!, Fourth Floor . San BerJ\lrdino, California 92418
(714) 384-5081 FAX (714) 888.9413
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FEBRUARY 9, 1990
MAIN STREET QUARTERLY REPORT
Synopsis of Previous Commission/Council/Committee Action:
01/25/90 Quarterly report received by Committee.
Recommended Motion:
(COMMUNITY DEVELOPMENT COMMISSION)
Move to receive and file the report as presented to the Redevelopment
Committee.
Respectfully Submitted,
Director
Supporting data attached: Yes
Ward:
FUNDING REQUIREMENTS: None
Project: Central City &
Central City South
Commission Notes:
Agenda of: February 29, 1990
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Item No.
2677H
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San Bernardino Downtown Main Street, Inc.
290 North "0" Street. Suite 602 . Post Office Box 1431
San Bernardino, CA 92401
(714) 381-5037
MEMO
DATE:
January 22, 1990
TO:
(Redevelopment) Community Development Committee
FROM:
Ann B. Harris. Executive Director
SUBJECT:
Agenda Item - September / December 1989 Report
Attached is Financial and Progress Report.
I will be at the January 25, 1990 Committee meeting to present
report and answer any questions Committee Members may have.
Additional information will be handed out at the meeting.
Copies to Mayor and Council.
Respectfully Submitted
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EXHIBIT "B"
WORK PROGRAM
REPORT OF ACTIVITIES
SEPTEMBER 1989 TO DECEMBER 1989
INfRODUCTlON
In cooperation With all appropnate Program Area entities. the purpose
of the Main Steet Program (hereinafter referred to as "Program") is to
revitalize Downtown San Bernardino (as shown in Exhibit "A").
Downtown San Bernardino is defined as the Main Street Program Area. .
The Program Will endeavor to improve the Program Area's economic
and social enVironment; create a safe and comfortable place to work.
shop. live. be entertained, and invest; to decrease vacancy, increase
activity, and increase the tax base. This will be primarily
accomplished by using the national Main Street Center approach
(created by the National Trust for Histone Preservation). consisting of
the follOWing four basic elements: (1) Organization; (2) Promotion;
(3) Design; and (4) Economic Restructuring.
I. ORGANIZATION DEVELOPMENT AND MANAGEMENT
SERVICES
1. Obtain businessperson participation in all stages of the
Program's development and management and wherever
possible relay their concerns, suggestions. and problems
to the COmmission/City.
Accomplishments: Ongoing. Through ongoing
committee meetings and activities - Facade
Improvement/ &onomic Restructuring
Committee. Sign Enhancement - Design
Committee. Parking Issues. Meet with Council
members individually as needed.
2. Provide information to Program Area businesspersons and
others designed to increase the understanding of the
Program.
Accomplishments: Provide design guidelines,
brochures, demographics, newsletters, f~ade
and sign brochure. lrifonn business people of
seismic study and Ordinance 15.12. Ongoing.
3. Represent individual Program Area businesspersons
regarding issues they may have With the City and other
appropriate governmental agencies.
Accomplishments: Help obtain buUding and
occupancy pennits for}inns 1Dcating
downtown. Parking issues, crime, and other
issues. Communicate with County and State
agencies to encourage these agencies to keep
or 1Dcate their various o.ffices downtown.
Ongoing.
4. Participate in the detailed planning of the Program Area.
Serve in a collaborative role in planning, development,
amendments. revisions. and implementations of the
Program to include. but not be limited to, the Main Street
Work Program/Plan, the City's General Plan. the
Commission's Redevelopment Plans. etc.
Accomplishments: General Plan, Development
Code. Priorities, revenue enhancement,
Historic Preservation Task Force.
5. Hold monthly meetings to inform, gather information and
recommendations on Program matters.
Accomplishments: Hold monthly Board
meetings.
EXHIBIT "B"
Page 2 of 13
6. Prepare and submit to the Commission quarterly financial
and progress reports pertaining to all Program activities.
Accomplishments: Submitted report
quarterly. AprU through June. Also included
Cl..I.1TIUl.ativeforJanuary, 1988, to August 20.
1989. Enclosed September 1989 to December
1989 quarterly report.
7. Convene special Program meetings when necessazy.
Accomplishments: Have meetings all the time.
8. Conduct a special annual meeting.
9. Conduct an annual Program training seminar for Board
members.
Accomplishments: Held retreat October 22,
1989.
10. Publish periodic newsletters and disseminate throughout
the Program Area.
Accomplishments: SeDtember Newsletter.
Printed 5,000. Mailed to business and
property owners, brokers, developers, and
citizens on mailing list. Also distributed at
Library, County o1fices. City Hall. RDA, Parks &
Recreation. businesses in downtown. Board
members, Omnitrans. and at civic groups when
1 do presentations. Also mailed to investors
when they request iTiformation.
11. Ensure contract compliance With all subcontractors. i.e..
architects. streetscape architects. engineers. etc.
Accomplishments: Oversee contract with
Urban Design Studio on streetscape and
bus-stop drawings.
EXHIBIT "B"
Page 3 of 13
12. Ensure Program objectives are realistic and kept up to
date. by a regular review.
Accomplishments: Objectives were reviewed
at Board retreat. Priorities were reevaluated
and set for the future.
13. Submit one copy of all Board of Directors meeting notices.
agendas. meeting minutes. as well as other official
publications. such as quarterly newsletters. to the
Commission's Executive Director.
Accomplishments: Agenda. minutes. and other
materials delivered to RDA office. Ongoing.
II. PROMOTIONAL SERVICES
1. Develop appropriate Program marketing plan
tOOls/package. i.e.. brochures. audiovisual presentation(sl.
etc.. for use in marketing the Program Area.
Accomplishments: Researched data, designed
marketing brochure. Commissioned drawings
and coordinated design and production of
Historic Walking Tour. September
Newsletter.
2. Create. sponsor. and market at least two annual Program
special events to attract substantial interest and draw
significant consumers to the Program Area.
Accomplishments: Planned and executed Main
Street Magic masquerade ball (evening event)
and Main Street Magic on the plaza (daytime
event), October 27-28. Received a
tremendous amount of positive press.
· Prepared alerts to weekly and daily
newspapers
EXHIBIT "B"
Page 4 of 13
· Press releases
· Radio taped and live interviews
· Television PSA's and taped public-affairs
programs
3. Market the Program through appropriate presentations
(With a goal of one presentation per quarter) to civic
organizations and other interested groups on the purpose
and goals of the Program. Program Area;investment
opportunities, and other revitalization subjects of concern
to appropriate groups.
Accomplishments:
A Gave interviews and PSA's to 40 radio
stations from September to December,
1989. These were aired at least once, and
as many as five times a day for up to one
month.
Television appearances and PSA's on five
television channels. These also ran more
than once. The value of this air time is
$55.000.
· Channel 56. CouncUwoman Estrada
and Ann Harris appeared on
"Southland Today." Talked about Main
Street's goals and programs. Showed
slides. Aired October 7 and 8 for 24
minutes to an audience of 16,000
viewers (8.000 each showing).
· KTLA, Channel 5. "Gallery" aired
October 26 and 27 to a total of22,OOO
viewers.
· KCBS, Channel 2. CouncUwoman
Estrada and Ann Harris appeared on
EXHIBIT "B"
Page 5 of 13
"2 the Point." Aired November 18.
19. and 20. Estimated viewing
audience is 96,000 each showing; so
the total viewing audience for this
show is 288,000.
· KHJ. Channel 9. Community
involvement tape. Sixty-second,
thirty-second and ten-second PSA.
This will air January 15, 1990, and
wUl be aired six to ten ~s a day.
· 163 responses have resUlted from
these marketing efforts.
a Slide show and presentations to:
· Lions Club
· Business people on Transit Mall; four
different presentations
· IDA - presentation
· Democratic Women
· Riverside Downtown Association
· Parking Place Commission
· TAC Committee/Planning
· Transportation Committee
· Omnitrans TAC Committee
· Presentation to Main Street Board. Mayor,
and City CouncU
· Omnitrans Board of Directors
· Design Committee
· Chamber Transportation Committee
· Uptown Kiwanis
4. Market the Program through attendance of at least one
appropriate trade show per year to recruit new businesses.
investors. and developers.
Accomplishments: September, 1989-
Attended IDA Conference in Memphis.
Tennessee.
EXHIBIT "B"
Page 6 of 13
5. Create a quality environment to attract tourtsts and
conferences through appropliate cooperation with the
Convention and Visitors Bureau.
Accomplishments:
· Seroe on Board of Directors of CVB.
· Attended CVB Board retreat.
· Provided 3.185 name badges imd
infonnatiDn to conventiDneers.
· Provided welcome banners to five groups
holding conventions at Maruko Hotel &
Convention Center.
· Commissioned Walking TOUT brochurefor
visitors and conventiDneers promoting
downtown.
6. Together with the City's Police Department. develop an
appropliate Clime-reduction/prevention plan/program
that may include but is not limited to. such approaches as
Neighborhood Watch and foot-patrol services in the
Program Area.
Accomplishments: Working with Mayor and
City staff on security and revenues to increase
security downtown.
III. PUBLIC IMPROVEMENTS. DESIGN. AND RENOVATION
ACTMTIES
1. Together with the Commission and City. plan a program of
public streetscape improvements for the Streetscape
Program Area (as shown on Exhibit "A"). It is understood
by the parties that the Commission has budgeted
$2.250.000 for this purpose (inclusive of the $141.985
EXHIBIT "B"
Page 7 of 13
contained in this contract's budget for public- .
improvements planning and prel1minary design) and that
the actual improvements constructed will be so
constructed by or on behalf of the City through its
Department of Public Works. Main Street's prtmary
responsibility will be to plan. in cooperation With the City
and COmmission, these improvements through to the
prel1minary design stage, including prel1minary cost
estimates. The City or Commission will have responsibility
for final design of the improvements that are preliminarily
approved Jointly by Main Street, City, and COmmission.
The Commission will be responsible for flnancing said
improvements constructed by or on behalf of the City
(exclusive of this contract) up to $2.108.015. In the event
that the public improvements desired are estimated to
exceed $2.108,015 in value. Main Street, City. and
Commission Will together formulate an appropriate
funding plan that may include construction phasing.
Accomplishments:
· Coordinating and assessing engineering
plans for streetscape and Transit Mall.
Meet with Urban Design Studio. City
Engineering Department, Omnitrans.
· 10-2-89. Mayor and City Council approved
the Transit MaU concept. We are
integrating the detailed design of the
bus-shelter components into streetscape
plans. Have instructed Urban Design
Studio to extend engineering drawings to
include "E' to "F' on Fourth Street.
2. Develop, in cooperation with City. COmmission. and other
appropriate public and civic bodies. a plan to improve
public parking and traffic circulation in the Program Area.
EXHIBIT "B"
Page 8 of 13
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Accomplishments:
A Have been meeting with Omnftrans.
average of twice a week.
· Prepared presentation materials and
background iriformation on
transportation upgrade on Fourth
Street.
· Presented Transit MaU slide show to
appropriate committees. Mayor and
City Council. Omnftrans Board.
B. Study of parking issues.
Work with businesses and investors to
address parking issues on an ongoing
basis.
C Parking structures proposed.
3. Develop. in cooperation with the City and Commission, a
long-term public-improvements maintenance plan which
will include a fmanCing component.
Accomplishments:
A Analyzing long-term solutions andjuture
parking to meet needs of future build out
of downtown.
B. Master planning block by block. with
overlay to coordinate parking needs for
nowandjUture.
4. In cooperation with the Commission and City. create and
recommend appropriate development design standards in
a form that the City may include within their
implementation Program under the General Plan.
EXHIBIT "B"
Page 9 of 13
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Accomplishments: Participating i11formula.ting
development code standards.
5. In cooperation With the Commission, create and finance a
building fa~ade renovation program for the Program Area
that is consistent With the development design standards
approved by City for the Program Area. The
implementation of this Program component will be guided
by administrative procedures that will specifically define
program parameters. operations, and ~anCing. In
anticipation of such procedures. included Within this
contract's Program budget is $225.000 which is dedicated
to assisting in the finanCing of this Program element.
Accomplishments:
A Formulatedfacade-improvement grant
reimbursement program. to reflect City's
latest health and safety standards and
Main Street's Design Guidelines.
Implementation criteria presented for
approval of RDA Commission. August 24,
1989.
a Brochure designed and printed.
6. In cooperation With the Commission, create and finance a
Program that Will abate nUisance/nonconforming signs
(e.g., signs that are not in conformance With the City's
development design standards). The implementation of
this program component Will be guided by administrative
procedures that Will specifically defme program
parameters, operations. and finanCing. In anticipation of
such procedures. included Within this Contract's Program
Budget is $30.000 which is dedicated to assisting in the
finanCing of this Program element.
EXHIBIT "B"
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Accomplishments:
A Formulated sign-enhancement grant
reimbursement program to meet City's
latest health and safety standards and
Main Street Design Guidelines. Presented
to RDA Commission. August 24, 1989.
B. Brochure designed and printed.
7. Have four buUdings that are proceeding with the Program.
Accomplishments:
· Gas Company
· Paul Quinton Building
· Main Street Car Wash
· Miles House
· Several other businesses have shown
interest.
IV. ECONOMIC RESTRUCTIJRING ACTIYITIES
1. Assist all appropriate Program Area agencies. brokers.
landlords. etc.. in filling exiSting shop and office vacancies
by recruiting and/or referring at least four potential
tenants per quarter. Emphasis will be placed on
recruiting and retaining businesses that will tend to
increase foot traffic in general. and evening and weekend
activities specifically. These shall include. but not be
limited to. such businesses as general merchandise retail.
restaurants. entertainment. and services. Through such
efforts. Main Street shall bring about a net increase in
occupancy of 3.000 square feet of streetfront retail and
10.000 square feet of commercial office space each year.
2. Assist Commission and City and all appropriate Program
Area agencies. brokers. landowners. developers. etc.. in
developing their properties by recruiting. referring.
and/or assisting at least four such entities each quarter
EXHIBIT "B"
Page 11 of 13
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through the development-entitlement process (e.g., City
land-use and building-permit process) and/or
project-finanCing process (e.g., pI1vate financing. as well as
any local. state. or federal financial resources. including
such sources as SBA. EDA. HUn, etc.). Emphasis Will be
placed on recruiting. refemng. and/or assisting
developments that are consistent With the City's
development design standards which support the kinds of
business operations defined in Number 1 above.
Accomplishments:
A Retail spCli:efllled: 1,200 sq.jt., creating
6 new jobs.
B. OjJit:e spCli:efllled: 12,000 sq. ft.,
creating 33 new jobs.
C Rehab'd 10,976 sq. ft., parking lot of 40
spaces, creating 14 newjobs.
3. Retain existing businesses by tracking businesses in the
area. evaluate their needs. and intervene where necessary
to ensure their retention.
Accomplishments: Retained/expanded
11,754 sq.ft. ofoiflCe spCli:e: retained and
created 48 jobs.
4. Develop and implement a Program self-suffiCiency effort.
This effort is directed towards enabling the Program to be
self-funded. This effort will include methods by which the
Program Will obtain financial contributions to Program
activities that are beyond the scope of this contract. but
may be used in furtherance of Program goals. The
Program will endeavor to obtain at least $20.000 in
contributions annually. Such contributions mechanisms
can include. but Will not be limited to. such things as
membership dues. fees for services. grants, in-kind
services. etc.
EXHIBIT "B"
Page 12 of 13
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Accomplishments:
In-kind contributions by private sector
(September-December):
A $4.700.00 in kind (rent subsidies)
B. 216 volunteer hours x $6.50 = $1,404.00
C Planned and executedjundraiser-
Masquerade BaU and Main Street Magic.
Masquerade BaU (fUndraiser) held
October 27 was used tojund the day event
October 28. Ticket sales. private
donations. and in-kind contributions:
$36,608.39.
D. $55.000.00jree media coverage
5. For the purpose of developing and improving the business
acumen of Program Area merchants and businesspersons.
conduct at least semiannual business-management and
technical-assistance seminars on subjects pertinent to
Program Area needs.
Accomplishments: December 18. 1989-
Cosponsored workshop on economic
development.
EXHIBIT "B"
Page 13 of 13
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EXHIBIT C
San Bernardino Downtown Main Street, Inc.
290 North "0" Street. Suite 602 . Post Office Box 1431
San Bernardino, CA 92401
(714) 381-5037
FINANCIAL REPORT
SEPTEMBER / DECEMBER 31, 1989
EXPENDITURES
Directors Salary
Business Expenses
Temporary Staff
Pay Roll Taxes
Telephone
Office Supplies
Rent
Postage
Accounting / Audit
Membership / Subscriptions
Marketing Materials
Business Recruitment
Marketing / Econ. Analysis
Business Support
CAPITAL EXPENDITURES
Public Improvements / Streetscape Design
Total Expenditures
CDBG - Salary Sec.
Payroll Taxes
$ 3,009.75
561.81
$ 3,571.56
$ 16,249.98
409.07
1,392.25
241. 75
589.04
1,054.17
3,000.00
271. 09
1,610.83
11 7 . 00
6,566.89
4,796.60
8,973.30
1,127.29
$ 46,399.26
$36,882.37
$83,281.63